Uncategorized Archives - Page 3 of 41

Robisearch
Technology for SMEs in Kenya, Uncategorized
August 30, 2023

How Access control Systems Work

Access control is a form of data security that dictates who is permitted to access or indulge in company resources, company information, and much more. Access control provides a way for companies to ensure that users are correctly identified and provided with the proper amount of access. Various access control examples can be found in security systems, including, biometric systems, motion detectors,and so forth. Let’s take a look at how access control systems work.

Access control systems work by identifying users through unique PIN numbers, usernames, passwords, and other forms of identification. The control system then determines what level of access will be granted to the employee based on the credentials programmed into the system under their specific identifier.

As of now, there are four primary types of access control models. Each of these different models determine the level of access that will be permitted to the user. These models are as follows:

Attribute based access control

Attribute-based access control assigns or denies access to users based on a set of rules and limitations that have been previously defined by the owner or system administrator. The freedom of customization is what makes this method such a popular choice.

Discretionary access control

Discretionary access control is the least restrictive control model. Once granted access, each user is provided with the same level of control. To use the above example, this means that the production and logistics manager would both have access to all resources, regardless of whether they are required to utilize all of them within their position in the company.

Role based access control

This form of access control is generally the most popular control model. Role-based access control provides access based on the position of the employee. For instance, a production manager might have access to different areas and assets than a logistics manager, depending on what they require in order to fulfill their job.

Mandatory access control

Mandatory access control is the most restrictive control model. Generally, the only employee that will have this level of access is the system owner. Mandatory access control is used for organizations that require maximum security, with credentials limited to a sole, high-level operator.

Why is access control important?

Enhancing worker safety

Access control systems can also function to enhance worker safety. Within manufacturer facilities, there are any number of machines or other equipment that require specialized training to operate. With access control, workers without the proper credentials can be barred from operating this equipment, preventing them from putting themselves and their coworkers at risk due to improper operations.

Tracking movement of individuals

Beyond initial access protection, access control also provides businesses with the ability to track the movement of individuals inside physical locations. In this manner, access control systems help determine the identity of anyone entering or exiting the building or a designated area, providing a record in case that access is misused or otherwise taken advantage of.

Preventing unauthorized access

The primary importance of an access control system is to protect manufacturers from unauthorized access. As indicated above, many of these systems are equipped to bar individuals from areas in which they are not supposed to be and restrict access to necessary areas.

Reinforcing data security

Access control systems don’t just protect physical assets, either. This technology also keeps important information and data from falling into the wrong hands by reinforcing the security of the systems housing that data. In this way, a strong access control system can help businesses reduce the possibility of data leakage from both internal and external sources.

Conclusion

Now that you understand just how important access control systems are, the next step to take is to ensure that you are choosing the proper access control system! At Robisearch Limited we strive to assist all types of businesses with their technological needs. Contact us 0716413386 or 0780655987.

Robisearch
Business, Business Growth, Uncategorized
August 29, 2023

How To Keep Your Customers During Inflation

Inflation is a major challenge for individuals and businesses alike. When prices rise and purchasing power declines, consumer buying behaviors change. Stores must then put in place clever and effective strategies to maintain their sales and retain their customers even in times of inflation.

How do you keep customers during inflation?

Discounts and freebies

Discounts and freebies boost customer loyalty and sales, but sometimes businesses are unable to offer them. In that case, the best solution is to do fewer promotions but make them effective. This can be done by creating targeted and personalized offers based on customer behaviors, their needs at the moment, and statistics you have collected such as the frequency of purchases. Robisearch Limited point of sale has loyalty points and coins that allow you to award your loyal customers

Help customers find alternatives

Being there for customers also means helping them find alternatives that allow them to save money or have access to the products they need even if prices have increased. If you offer cheaper and quality alternatives, customers are more likely to continue shopping at your place. Do not hesitate to make promotional campaigns to make these products known to your customers and encourage them to buy them.

Focus on the customer

By understanding customers and their perceptions, you can meet their needs in the right way and at the right time. A customer-centric approach involves reaching out to them strategically. You can take into account the preferences and needs of customers to adapt your offer. The perfect CRM tool from Robisearch Limited will help you store all the data in regards to customer details, history and purchases.

Offer quality products

You are more likely to keep your customers if you continue to offer quality products even in times of inflation. It is normal to explore possibilities for reducing production and supply costs, but make sure that you do not sacrifice product quality or customer service.

Diversify product offering

Diversifying the product offering by offering cheaper alternatives or lesser-known brands helps mitigate the impact of inflation by providing more affordable options to customers.

Make the shopping experience easier

Customers want cost savings and discounts, but they also want to save time and a seamless shopping experience. That’s why stores should focus on improving the overall shopping experience, which includes reduced wait times at checkout, attentive customer service and simple exchanges and refunds processes. Robisearch point of sale system will help your customers have the ultimate customer experience.

Communicate with transparency

It is essential for stores to communicate , especially if it is simply related to increased procurement costs due to inflation or increased employee salaries. This helps to establish a relationship of trust with customers.

Build existing customers loyalty

Focusing on retaining existing customers is a good way to keep customers in times of inflation. Building customer loyalty is achieved through various means such as offering special advantages, rewards programs or exclusive offers. It is generally less expensive to retain existing clients than gain new ones. The more purchases a customer makes from your store, the more likely they are to purchase again in the future. Loyalty or rewards programs motivate customers to choose one store or brand over another. These types of programs give customers an incentive to make repeat purchases.

Offer multiple payment methods

Some people struggle financially and are looking for flexibility in payment options. Stores can attract new customers by offering varied and flexible payment options. Many customers are looking for credit to pay for their purchases or the option to delay payment. The Robisearch point of sale system is multi currency enabled and has flexible payment options.

Be sure to offer all possible payment methods you can. Cash, debit, credit, mobile wallet, contactless payment, gift cards or store credit, even checks. You wouldn’t want to lose a sale because you don’t provide a specific payment option!

Conclusion

In conclusion, the period of inflation can seem daunting, but with all the right tools, you will be able to seize the opportunities to stand out and strengthen your relationship with customers. By taking these tips into account, you will undoubtedly retain your customers and even attract new ones!

Robisearch
Technology for SMEs in Kenya, Uncategorized
August 28, 2023

Why You Should Switch To A Cloud Point of Sale System

Are you in the market for a point-of-sale (POS) system for your retail business? You’re not alone, and you’ve come to the right place if you’d like to learn more about how this kind of system works. Why should you pair POS technology and cloud technology instead of any other system you are already using? In a nutshell, because cloud-based POS software is a significant upgrade from cash registers and offers incredible benefits for your business as well. Below we discuss some of the benefits of using a cloud point of sale system.

Better mobility

Not only does POS software automate the sales and inventory management process. It can be installed on different workstations and integrated with internet-connected mobile devices such as Windows tablets.

This option is very convenient. First, for you and your team and second for your customers. You will be able to access your data, create invoices and prepare orders even when you are participating in a special event.

Risk reduction

Having a good POS system can significantly reduce all kinds of risks compared to a cash register system. And if you have chosen a cloud-based POS software, your data is in good hands because strict security protocols have been put in place to ensure the management of the IT system.

Cloud technology ensures a full and automatic periodic backup on one or even several remote servers. It even allows the POS software provider to include automatic and regular updates. These updates increase the security level of the software.

Greater efficiency

Cloud based POS software, as opposed to traditional cash registers, makes everything run more smoothly. With this system in place, inventory management will be easier and lower operating costs will become a reality. But the most important thing to remember is that efficiency leads to greater productivity and better performance, which ultimately translates into greater profits.

Better customer service

By choosing a cloud-based POS system, you ensure that you can always respond quickly to consumer needs. Remember that regular updates are available and are intended to adapt certain features to new behaviours.

Better remote control of your operations

This software enables you to better control your operations remotely by helping you monitor the various departments and how they are running even when you are away. This allows you to react quickly to any issues that may arise.

For instance, you can know that a new order wasn’t placed when stocks ran out. You can also tell that activity at certain checkout terminals wasn’t as high as usual. This information can help you resolve common business issues as soon as they arise, even when you’re away, and prevent coming back to a bigger crisis.

Easily accessible reports

The POS system can easily create accurate and reliable reports that are available at the click of a button. This way, you can know when a certain product is out of stock or is selling too quickly. This enables you change your reordering schedule. Thanks to cloud-based technology, you can access these reports from anywhere.

These reports can even let you know which products are popular and selling well and which ones aren’t, or you can use them to analyze whether your latest promotional campaign is working. The best part is that you can get this information in real time. With cloud-based POS software for multiple stores, you can get all the information you need about various branches within your retail franchise or chain in one place.

Better promotion management

With a good POS system, not only can you track promotions, but you can also incorporate them into the system. Modern POS software allows you to create special offers by customer or product category, discounts, coupons and other promotional options like gift cards or loyalty programs to market your brand to your customers. This way, you will save a lot of effort and money.

Once the campaign is over, you can access the reports section and analyze the results of your promotion to find out what impact it had on your customers and sales.

Conclusion

From the points above, it’s clear that combining your day-to-day operations with cloud-based POS software is now a critical requirement for your business. So, if you haven’t made the switch to a POS system yet, it’s high time you gave the idea some thought! Contact Robisearch Limited today on 0716413386 or 0780655987 for a customized point of sale system for your business.

Robisearch
Technology for SMEs in Kenya, Uncategorized
August 24, 2023

How Your Restaurant POS Can Help You To Maximize Revenue

In today’s fast-paced culinary landscape, technology plays a pivotal role in shaping the success of restaurants. One of the central pillars of this tech-driven evolution is the point of sale (POS) system. As restaurant managers seek ways to streamline operations, enhance customer experiences, and make informed decisions, the capabilities of a well-equipped POS system come to the forefront. Read on to discover an array of unique tips for managing a restaurant that can be easily implemented by harnessing the innovative features of your POS system.

Efficient order processing and management

Efficiency in order processing is a cornerstone of restaurant management. A robust POS system can enable front of house staff to take orders seamlessly, accommodating modifications, special requests, and dietary preferences with ease. With just a few taps, orders are relayed accurately to the kitchen, helping to reduce the likelihood of errors and ensuring customer satisfaction. This feature enhances the fluidity of operations and promotes a smooth dining experience.

Online ordering and delivery integration

Embracing online ordering and delivery is essential in today’s digital age. A robust POS system seamlessly integrates with online platforms, allowing for a smooth transition from in-house to online orders. This integration helps simplify order management, reduce errors, and enhance the customer experience.

Real time tracking of ingredients

Maintaining optimal inventory levels is a constant challenge for restaurant managers. A capable POS system enables real-time tracking of ingredients, providing accurate insights into stock levels. Automated alerts for low stock and reorder points can help ensure that you never run out of essential items during service. This not only streamlines day to day operations, but also minimizes the risk of disappointing customers due to unavailable menu items.

Menu items linking to inventory

The POS system takes inventory management a step further by linking menu items to specific ingredients. When an order is placed, the system automatically deducts the required ingredients from the inventory. This type of intelligent restaurant tech integration can help eliminate the possibility of overusing ingredients, preventing costly mistakes and ensuring a consistent dining experience for guests.

Table management and reservations

Efficiently managing tables and reservations is a fundamental aspect of delivering exceptional dining experiences. Modern point of sale systems have emerged as powerful tools for restaurant managers to do just that–offering guests a streamlined experience that aims to minimize wait times and make securing reservations a breeze.

Real time table management

Efficient table management is essential, especially during peak dining hours. A modern POS system offers real-time visibility into table availability. This allows restaurant staff to promptly seat guests, minimizing waiting times and optimizing table turnover. The result is a more streamlined and pleasant experience for both customers and staff.

User roles and permissions

Data security is paramount in restaurant management. A robust POS system offers user roles and permissions, allowing managers to assign different access levels to staff members. This enhances data security, minimizes unauthorized changes, and helps ensure that sensitive information remains confidential.

Loyalty and rewards programs

Fostering customer loyalty is an ongoing endeavor for restaurant managers. A POS system can facilitate the implementation of loyalty and rewards programs with ease. By tracking customer visits and rewarding repeat business, you can create incentives for customers to return. This approach not only solidifies customer loyalty but can also help to build a community of guests who feel valued and appreciated.

Customer relationship management

The foundation of a successful restaurant marketing initiative extends beyond exceptional cuisine, it lies in cultivating strong customer relationships. Cutting-edge point of sale systems are revolutionizing the way restaurant managers engage with their guests through advanced Customer Relationship Management (CRM) features. From personalized experiences based on preferences to loyalty programs that inspire repeat business, these systems can elevate customer engagement and loyalty to new heights.

Conclusion

Need a restaurant POS system to streamline your establishment’s operations? Robisearch Limited POS solutions can help you do it all with one sleek, user-friendly tool. Why wait? Elevate your business and get started with a Robisearch Limited POS System today. Contact us on 0716413386 or 0780655987.

Robisearch
Business Growth, Performance Improvement, Technology for SMEs in Kenya, Uncategorized
August 17, 2023

Why Point Of Sale Systems Are A Must Have For Supermarkets

Today’s perfect supermarket point of sale and retail management solution is full-featured, speedy, and reliable.
The best POS systems for supermarkets such as Robipos should make it more convenient for you to process payments, manage the store and satisfy your customers. As such, it is advisable to get a solution that will also streamline operations, control cash flow, track the inventory, employees and customers.

Imagine arriving at a checkout point with a basket or cart full of goodies and when your turn arrives, you place your items on the checkout table while the cashier swipes bar code after bar code across a scanner before packing them in a bag. But then, there is that dreaded price check moment where an item is not in the system. Suddenly, the smooth moving line stopped being so smooth, testing the patience of both the customers in line and your staff. The stated scenario is why you should invest in point of sale systems for your supermarket.

Intelligent products pricing

Instead of arming a cashier with a bulky set of laminated Product Pricing cards, you can utilize touchscreen interaction where they simply need to tap the name of the product. This eliminates the need to fumbling through manual Product Price list and makes the shopping process faster.

Inventory management

Managing inventory in a supermarket requires a level of perfection that can only be accomplished through the use of point of sales system. The system has automatically-generated alerts around expiring products or low stock level thresholds presenting you with inventory reduction, cost-saving and just in time ordering flexibility. This lessens the amount of space that you need to devote to storing items, increases customer presentable shelf space, all while ensuring that popular and sale items remain stocked at all times. This aids you in keeping the promise most supermarket owners provide to their customers, those of product freshness throughout your store. Not only does this greatly improve your reputation, but it organically expands the reach of your brand.

Awareness of precisely targeted sales and specials

Taking control over the key aspects of customer outreach requires that you have the right POS functionalities in place. Equipped with accurate data from transactions and your customer orders, you can easily see into your customer’s mind and develop enticing specials based on prior purchasing habits. Robisearch Limited offers the best Pos for supermarkets that has customer relationship management tool to help with customer purchasing habits

Developing a customers rewards program

Organizing and executing a customer rewards program is both tedious and time-consuming when performed manually. In allowing your POS platform to conduct the heavy lifting, you can be assured of an accurate rewards program structure that will give you the precise customer data you need to keep your product offerings fresh and relevant to your brand.

Keeping the line moving faster and accurately

One of the primary driving factors for the implementation of technology in supermarkets is to improve the checkout process. Having point of sales systems fixes unscannable bar codes, price checks, or payment processing issues which can all lead to lengthy delays. By allowing your POS platform to control most of the menial aspects of customer engagement, you and your staff will have more freedom to interact with your customers while they are browsing your shelves. This serves to deepen the relationships you build with your customers while giving you a boost in operational efficiency and a reduction in costs.

Conclusion

Choosing the right POS systems for your supermarket requires in-depth research and knowledge to maximize the benefits that can be achieved. All the above listed POS functionalities are present in the best POS systems for supermarkets like Robipos. We will devote our time to identify the best suited point of sale system for your supermarkets or business needs. Contact Robisearch Limited on 0716413386 or 0780655987.

Robisearch
Technology for SMEs in Kenya, Uncategorized
August 14, 2023

How a Point of Sale System Can Help You Manage Inventory For A Clothing Store

Why is there a need for Point of sale software in a clothing store? Managing a business on your own can be very difficult. That is why point of sale software is so popular. The point of sale software integrates all the functions of your clothing store, which facilitates all the functions of your business. That’s why this is essential for your business. In regards to managing inventory, the point of sale software helps in the following ways.

Items import

It is very difficult to manually upload the details of each product to the software. But it is also essential for managing inventory. So you can bulk up all the product details to the Point of sale in CSV file or spreadsheet file.

Track inventory

Tracking each product is something that affects the efficiency of your store. This will help you to know the changes in the product. And also get individual products that you selected.

Purchase order receiving

It is essential to understand the shortages in stocks. When a customer requests a product in the store, replying that it is out of stock can adversely affect the business. POS will notify you when stocks run out.

Transfer orders

You need to provide a clear report when transferring goods from one store to another. It is difficult to prepare a transfer report when there is more than one item. But POS makes it easy. This creates a clear delivery order.

Stock adjustment

Another benefit is that the stock levels for the items received, damage, and loss are increased and decreased accordingly.

Inventory number and level printing

POS can be used manually or with a barcode scanner to take stock in whole or in part. And also Print barcode tags to effortlessly add items to sales, purchase orders, or inventory counts.

Product organization

Product categorization is beneficial. By categorizing your products by name, type, brand, distributor, distribution code, SKU, handle and tag and make custom reports, perform inventory counts or coordinate your online store collections.

Store pricing

Point of sale software allows you to give store-based prices very easily. Also changing prices can be easily changed.

Auto fill orders

The stock order is automatically generated when the stock is below the preset level with custom rearrangement points. You will no longer have the problem of not having stock.

Purchase returns

Point of sale system makes it easy to identify damaged, faulty, or unsold inventory and return it to your supplier.

Conclusion

Robisearch Limited Clothing Store point of sale software will absolutely help your business. It will hep you keep track of your stock levels, avoid stock-outs and ensure that you always have the right products in stock to meet customer demand. All of the above points are contained in the Robipos. Contact us today on 0716413386 or 0780655987.

Robisearch
Information Technology, Uncategorized
August 7, 2023

How Biometrics Can Benefit The Education Processes

Schools and educational institutions have faced multiple challenges about the identification of students. They used to rely on conventional methods such as ID cards and trustworthy documents. Days have gone when such traditional ways were used to get a proof of identity. Biometrics in schools has changed the ways that were used to get identification of students. This is one of the most crucial benefits that technology has brought into our lives. An individual’s identity becomes established for a lifetime after recording his biometrics just once. This extraordinary process has saved us a lot of time and effort. Just like many other fields of life, the educational sector has started to enjoy the innumerable benefits of the modern verification system.

Let’s check out how biometrics can help make the educational processes convenient!

Attendance

Attendance is one of the most important aspects of a student’s life. Students need to stay present at school every day to avoid problems. Biometrics have eliminated the daily efforts that school management put in to record the attendance of its students. A biometric attendance system for schools can completely replace the manual system. It means there will not be any physical hassle, paperwork, and monthly calculations associated with the attendance process. You can get complete data of a student’s attendance just in a matter of a few clicks.

Safety and security

Many people wonder how to make schools safer. It is the utmost responsibility of school management to keep the building safe and secure. They should never allow an outsider to get inside and create a mess. A few instances in the past have shown that outsiders entered schools and colleges for different criminal activities. Some of them may sell drugs to students while others may cause deadly brawls.

Registration

If a school or college records biometrics of a student at the time of admission, then his identity gets established for a lifespan. For this purpose, educational institutions can use school management software. The same biometric data can be useful for getting access to different places within the school building. For instance, it can help a student get access to the library, laboratory, and theatre. The school management won’t have to conduct new verification processes while holding an event or permitting access to specific places. One time registration of biometrics is enough to track a student’s identity during his course of study.

Activity tracking

Biometrics can play a key role when it comes to talking about reporting and activity tracking. The system lets you track the participation of students in teaching and extracurricular activities. School management can have a clear record of how many students have participated in or attended an event. There are several other activities that can be easily tracked with the help of biometrics. On the other hand, recording activities with the help of manual reporting techniques can be a tedious thing to do. With biometrics, teachers can keep a record of activities and generate quick reports whenever required.

Library

All schools and colleges have libraries where students come to find educational help through books and other useful materials. It takes a lot of time and effort for school management to pile up a precious collection of books. Biometrics verification adds a security layer to make libraries perfectly secure. Students with fingerprint verification can enjoy the benefits of privacy. The ones with permissions can enter and seek assistance from records available there. Many educational institutions use library cards, but they can be lost, shared, and manipulated. On the contrary side, biometrics offer fool-proof security. Books can be allotted to students having biometric verification enabled.

Conclusion

Technology is facilitating human life with every passing day. Biometric verification has shown its usefulness in every field of life. Universities, colleges, and schools can manage several aspects of students by using the true and tried methods of biometrics. It can eliminate manual work and minimize the chances of collecting incorrect data. Artificial intelligence does its work nicely by capturing students’ identity through fingerprint sensors and other similar ways. Technology implementation such as biometric verification in educational premises ensures a safe and healthy environment. Contact Robisearch Limited for your school biometric solutions on 0716413386 or 0780655987 and lets talk!

Robisearch
Business, Business Growth, Digital, Information Technology, Sales Analysis, Strategy, Sustainability, Technology for SMEs in Kenya, Transformation, Uncategorized
August 4, 2023

Why You Should Use A Property Management System

Why You Should Use A Property Management System – As a landlord or property manager, collecting rent from tenants can be a tedious and time-consuming task. It involves sending reminders, following up on late payments, and tracking income and expenses. But with the help of property management software, this process can be streamlined and made more efficient. In this article, we will discuss seven reasons why you should consider using property management software to collect the rent.

Enhances security

You can have peace of mind knowing that your bank information is kept completely private. Your tenants will not be able to see which account their payments are being deposited into, and your bank account information is securely stored within the platform. This ensures that your sensitive financial information is protected and kept safe from unauthorized access. Yet, it also means your office will not have to worry about security concerns relating to carrying or holding cash.

Improves record keeping

Perhaps the function that many landlords find useful is that property management software can automatically access late fees to the account. The software makes it easy for landlords and tenants to access rent payment history. This information can include any payments that have been made and any that were late. Therefore, there’s never a need to worry about having the time or patience for such data entry.

Reduces late payments

With property management software, tenants can set up automatic monthly rent payments. This can be a convenient option for both landlords and tenants, as it eliminates the need for landlords to constantly follow up with tenants about late or missed payments. Automatic payments also increase the likelihood of landlords receiving their rent on time. This can save time and effort for both parties and help ensure that rental income is received consistently and reliably.

Saves time and effort

One of the most significant benefits of using property management software to collect the rent is that it eliminates much of the extra work. Rather than worrying about collecting payments and depositing them in the bank, the software takes care of the process for you.

Payments are flexible and secure

Some landlords accept payments through platforms such as MPESA. However, these services have some downsides, such as the ability to reverse payments and transaction limits. When you choose the right property management software to collect rent, you rid yourself of these nuances.

Access to additional tools

In addition to helping landlords collect rent and tenants make their payment on time, property management software often includes access to a range of additional tools and features. For example, the Robisearch property management software includes tools for communication, such as messaging and email. Others tools include tracking income and expenses, generating reports, and managing tenant applications and leases.

Conclusion

Take the stress out of managing your investment and choose the perfect property management software and professional property management services for your property. Trust us! You’ll rest easy knowing that within just a few short days, the money is directly deposited into your bank, saving you time and stress. Contact us on 0716413386 or 0780655987.

Robisearch
Business, Business Growth, Corporate, Digital, Information Technology, Marketing, Results Delivery, Strategy, Technology for SMEs in Kenya, Uncategorized
July 31, 2023

Smart Strategies For Effective Social Media Marketing

Smart Strategies For Effective Social Media Marketing – In today’s world, only having a social media page without any direction is almost pointless. Let’s have a look at how you can leverage social media by having a strategy in place for both, small and large businesses

There are many social media marketing strategy templates available out there for small businesses. You can pick and choose the right tactics to help your business grow. Let’s have a look at some of the most effective social media strategies –

Set objectives

The first step is to set clear goals. What is it that you’re trying to achieve? Some common goals include, increase in conversions, brand visibility, etc.

Start with a plan

Once you’ve identified your goals and objectives, the next step is to come up with a brief plan.

Competitor research

Competitor research is what your competitors are doing. How are they getting it right? You will get a good sense of what people are doing and how you can apply it to your own strategy.

Social media audit

If you already have a social media page, identify what kind of content is working for you and what isn’t. Know more about . You can do so through web analytics like Google analytics.

Social media calendar

The next step is to create a social media calendar. A content calendar will give you direction as well and help Identify any special days.

Use influencer marketing

Influencer marketing is a great way to spread the word about your small business to increase visibility and credibility.

Know your audience

Understand who your target audience is and what they are looking for. You can understand this better through social media analytics.

Expand your audience

Once you’ve identified who your target audience is, start looking for ways to expand it to further reach a bigger audience.

Get networking

Reach out to bigger businesses or other entrepreneurs in related fields for collaborations.

Online reputation management

Online reputation management is very important. How the brand is perceived by the audience can make or break your small business.

Use chatbots

Artificial intelligence has made tremendous contributions to digital marketing. The chatbot is here to stay. It can communicate and resolve consumer problems with ease.

Create a personalized experience

Send out personalized communication to your customers. Email marketing is a great digital marketing channel to do so.

Quality content

Your content needs to be relatable, impactful and have a very strong connection with the audience. It is important to have authentic content as well.

Invest in Search Engine Optimization

SEO is a very important factor in digital marketing. You need to be able to attract an organic audience and it also contributes to brand credibility.

Create a community

It is very important to create a community with your followers. This will give your brand a humanistic approach. Engage with them, ask them questions to understand their views on different matters, like and comment on their pictures instead of them like yours. Make sure this is done in a nice way – do not impose on their privacy.

Hold live sessions

Holding live sessions engages the audience. Invite industry-relevant guest speakers and opinion leaders to attract a large audience.

Conclusion

Creating a targeted and effective social media strategy will improve your performance online. Utilizing unique ways to interact with your audience will increase your reach. And most importantly, analyzing your metrics will help you determine whether or not you are on the right track. Social media is constantly evolving and with seemingly new trends every day, these tips will help you to craft your strategy and grow your audience. Robisearch Limited is here to help you come up with the best social media marketing strategies for your business. Contact us today on 0716413386 or 0780655987.

Robisearch
Business, Business Growth, Digital, Information Technology, Marketing, Strategy, Technology for SMEs in Kenya, Uncategorized
July 31, 2023

Why SEO is Important To E-commerce Businesses

Why SEO is Important To E-commerce Businesses – E-commerce stores thrive on a steady stream of new customers and a loyal core of repeat buyers. Without new buyers to drive new revenue, it’s harder for your store to grow. SEO helps funnel-in new buyers that are more likely to buy from you. SEO enables you to gain the trust and confidence of online buyers, and thus increases their lifetime value to your business.

Here’s how these benefits work out for your store:

Attract more leads

There’s no better tactic than SEO for driving leads to your website. According to Outbrain, search is the number one driver of traffic to content websites – it’s over 300% more effective than social media. Likewise, 39% of all e-commerce traffic comes from search engine hits. Simply put, SEO puts your business directly in front of those looking for it, giving you more opportunities to sell.

Increase lead quality

E-commerce SEO doesn’t just attract more site visitors, it also helps pre-qualify your leads. Too often, e-commerce sites find themselves receiving clicks from people who aren’t ready to buy or who aren’t sure your store has the quality or reliability to meet their needs.

Unfortunately, merely clicking on your product pages won’t give them that information or help send them down your sales funnel. Instead, with SEO, you can identify precisely what those people want and present the information they need to make a decision.

Multiply sales

The more clicks from people interested in your products, the better your chances of higher sales and profit. Showing just how effective SEO is at attracting better sales, Backlinko reported that search engine leads have a 14.6% close rate. That’s absurdly impressive, considering that the average conversion rate for e-commerce stores is 2-4%.

Build authority

In search terms, domain authority refers to how trustworthy and respectable search engines think a website is. The more relevant and user-friendly your web content is, the more authority you have. Authoritative websites rank higher in search results and enjoy the trust of web searchers.

SEO is probably the most crucial tool for building authority. SEO helps you build a website that people trust and want to visit through the medium of spot-on content and reliable information.

Reduce marketing spend

SEO has the highest long-term return on investment (ROI) of any marketing tactic. For example, one study found that technical SEO (including keyword research and site speed fixes) produces an ROI of 117%. Amazingly, content-based SEO brings in even more, with an ROI average of 748%.

Essentially, these stats mean that with SEO, your marketing will eventually pay for itself. In fact, it will more than pay for itself — it will often bring in far more than it costs. But that’s not all.

The results of SEO are long-term, meaning you’ll enjoy their benefits for longer. Clicks from ads typically end when your campaign ends, but a well-designed product page will keep driving traffic for as long as it remains relevant.

Conclusion

By structuring your content with the right intent, you can provide the exact value that your web visitors are after. In return, Google will reward you with a higher ranking, and prospective customers will be able o make purchases. Contact Robisearch Limited on 0716413386 or 0780655987 for the best SEO marketing strategies.