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Why Point of Sale Systems Are The Best For Managing Small Businesses
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  • Home
  • About
    • About Us
    • Branches
      • Nairobi/Ngara
      • Kisii
    • STOP AJALI
    • Vacancies
  • Our Clients
  • Products
    • Point of Sale
    • Bulk sms
    • web design and development
    • Robisearch ERP
    • Property Management System
    • Biometric Time – Attendance
    • Digital Suggestion Box
  • Community
    • Partners & Resellers
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    • Gallery
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Sustainability

  • IRENE
  • Business, Business Growth, Results Delivery, Strategy, Sustainability, Uncategorized
  • February 1, 2023

Why Point of Sale Systems Are The Best For Managing Small Businesses

Retail POS System Software, Free trail & download available at Rs 25000 in Pune

Small business owners can use a POS system to better understand their sales trends, available inventory, and customers. Moreover, mobile solutions enhance the customer experience with quick checkout options and integrated customer programs. A POS for small businesses can keep track of your inventory and indicate when you need to reorder stock. This is extremely important for small businesses experiencing rapid growth! Your POS can instill inventory processes that grow with your business, saving you time and money in the long-run.

Plan for growth

A POS for small businesses can give you snapshots of the health, growth, and performance of your store at any time, without overloading your team. Every shilling you spend on your business needs to yield a good return, and your POS can help ensure that you’re making smart business decisions.

Inventory management

A POS for small businesses can keep track of your inventory and indicate when you need to reorder stock. This is extremely important for small businesses experiencing rapid growth! Your POS can instill inventory processes that grow with your business, saving you time and money in the long-run.

Connect with customers

For retailers looking to grow, loyalty programs are an important feature to look for in a POS for small business. Loyalty programs help keep current customers shopping at your store and draw in new customers. Loyalty rograms can grow your small business by:

  • Incentivising customers to shop at your store
  • Building brand loyalty
  • Encouraging additional sales per customer visit
Employee management

A smart POS system has an employee management feature that lets you manage employee information, track the number of hours they work, and follow their sales details, and much more. This excellent feature also reduces fraud by giving you the authority to assign specific functions or parts of the POS system to your employees that is necessary according to their role. You can even discover your busiest occasions so you can productively schedule the timing of your staff.

Saves time and money

As small business owners, you have a lot to juggle. An online POS system saves you time, money, and effort. It speeds up the checkout process, which drives more sales for the business. POS solution also diminishes human blunders as it automates all the manual tasks and produces real-time insights to track down the finances better.

Easy access

The use of a cloud-based or online POS system will let you access your business insights anytime from anywhere you want, as it stores the data on the cloud. It is an excellent solution for preoccupied owners. You don’t need to visit your store regularly or call your engaged representative to track your stock. Access your back-office anywhere from your devices and gather the information by yourself.

Easy payment methods

Using advanced POS software, you can increase your business credibility by accepting various payment methods, whatever your customers prefer. Easy payment acceptance will lure your customers to visit the store again and again, which will directly increase the higher sales potential.

Real time insights

A POS system will provide you with real-time insights that will help you to track and maintain your stock. Its analytical feature enables you to figure out which items need restocking, additional advertising, or when to run off-peak hour promotions to expand sales that are significantly useful for the operation of your small or medium-sized business.

No matter what kind of POS system you have in place or are considering, it’s important to partner with a company that simplifies payment solutions. And that’s where Robisearch Limited comes in. For more insights on point of sale for small businesses, reach us on 0716413386 or 0780655987.

 

 

 

 

 

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  • IRENE
  • Business Growth, Information Technology, Sustainability
  • December 16, 2022

Must Have Features For An Efficient Property Management System

A hotel management system vendor selection is one of the most important decisions a hotel operator will ever make. This article will help you know exactly what to look for so that you can make informed technology decisions for your property.

Easy to use

A user-friendly interface is the most important factor when choosing PMS software for a hotel. If your software is complex, more mistakes will be made and this will cost you more money.

Housekeeping management

Your PMS should allow your housekeeping team to mark rooms as clean, dirty, or out of order. Having this information in one central place gives the front desk visibility of room statuses. This will help them accommodate early check-in’s and room moves with much ease.

Guest profiles

Guest profiles store your guests’ contact information, stay history, and even preferences, so that you can deliver a more personalized experience during their next stay.

Reservation management

The absolute most essential PMS feature is reservations management and front office features. By housing all of your reservations digitally, hoteliers can make a paper reservation book a thing of the past. Within reservations management, you should be able to set rates, control availability, offer promotions, and visualize reservations on a calendar.

Room management

The room management module of a PMS is like your virtual front desk. This enables the front desk agents check guests in and out, and cancel or extend reservations with just a few simple clicks.

Invoicing

When most guests check out, they want a copy of their bill. Your PMS should be able to easily export guests’ information that contain all charges from their stay. Similarly, you’ll want solid, straightforward financial reporting that helps you reconcile revenue and expenses from room revenue, outlets, vendors, and more.

Payment processing

Gone are the days when guests paid with cash or cheque. You’ll want a PMS with a payment processor integration that allows you to effortlessly charge guests’ credit cards and have secure access to major payment gateways.

User logs and permissions

It is important to keep front-line staff accountable with detailed user logs to have an automated record in case of any mistakes. Additionally, it is critical that staff are only able to access the parts of the hotel management system required to complete their core tasks.

Client communication and data management

It’s important for property owners to collect and organize guest data to stay in touch with current and past customers post check-out. Most PMS systems will offer some kind of CRM functionalities. This helps seamlessly store guest data and use an easily accessible database.

Reporting and analytics

For a hotel’s business growth, it’s essential to keep track of reservations, revenue, room inventory, occupancy, etc. With a good PMS, you’re able to generate consistent, accurate, and timely reports specific to your needs and requirements. This helps get access to the right data to make informed decisions.

Looking for more advice and information on Property management systems? Robisearch Limited offers the best hospitality specific software and services that best match hotels’ visions and requirements. Contact us on 0716413386 or 0780655987 for the best PMS solution in the market today.

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  • IRENE
  • Business Growth, Performance Improvement, Strategy, Sustainability, Uncategorized
  • November 30, 2022

Advantages of PMS To The Hospitality Industry

With a hotel Property Management System, it becomes easier to eliminate costly overbookings. This is possible due to ease of managing room availability, integrated Channel Manager to improve occupancy, integrated payment gateways, and other functionalities. While using a good PMS, you can also efficiently perform day-to-day operations, such as updating rates, managing housekeeping tasks, and transferring guests. Other advantages include:

Better customer data management

PMS for hotels consolidates and securely keeps all customer data. This helps to form detailed guest profiles and ensure compliance with applicable consumer data protection regulations. This assists to avoid common booking hotel frauds. The understanding of customer buying patterns enables hotel businesses to develop more targeted packages and services.

Improved revenue management

Hotel property management software connects operations and financial processes. It leverages pre-built integrations to accounts receivable, accounts payable, payment gateways, point-of-sale systems, and payment processors.

Enhanced check in and check out capabilities

A mobile-enabled cloud hotel PMS empowers a hotel’s front-desk staff to check guests in and out, assign rooms, and enable guest services anytime from any place.

All data in one place

Numerous tasks that were previously handled by different programs can be done from one central location. Management can keep everything in one place where it won’t be lost. Employees can access, update, and track all relevant information across all departments and multiple property locations. Moreover, they can do it from any location and collaborate more effectively.

Improve relationships with guests

Hotel management software will help you provide a smoother contactless payment experience and check-in/out experience, making for happier and more loyal guests. Personalising guest communication is also easier and quicker with software, enabling you to build loyalty more regularly. The more loyal guests you can create, the more direct bookings you can drive.

Greatly reduce manual errors and double bookings

With an automated system making it easier to input and process data, your records will be much more accurate and it will be much quicker to reference them. Integration with a channel manager will also ensure your inventory is updated automatically, reducing the potential for annoying double bookings – improving life for you and your guests.

Make better business and marketing decisions

Your system will help you record guest data more accurately and more comprehensively. Having this on hand will allow you to build profiles and identify trends around guest preferences and their habits. With this information you can adapt your marketing strategy and pricing accordingly to make sure you’re getting as many bookings as you want.

Robisearch Limited offers a property management system that can be used in hotels. The software includes several valuable features that facilitate daily hotel activities such as direct bookings, housekeeping management, personalized services, transaction operations, reporting, and analytics. Contact Robisearch Limited today on 0716413386 or 0780655987 for improved hotel services.

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  • IRENE
  • Business, Business Growth, Sales Analysis, Strategy, Sustainability, Uncategorized
  • October 25, 2022

Why Corporate Companies Need The customer Feedback Platform

 

 

 

A customer feedback platform usually takes the form of a software product or an application. It helps businesses manage what customers are saying on multiple feedback platforms and channels. This assists in gaining data-driven insights essential to improving overall customer experience. Customer feedback platform enables everyone on your team to understand customers better. They can easily measure customer satisfaction and learn how to build customer loyalty. In return, the are able to make a digital transformation.

The Robisearch customer feedback platform is important for a number of specific reasons that help future planning.

It can improve customer service

Customer feedback can manifest itself in evaluating how company employees treat customers. A company can determine if some customer service representatives are being rude to customers, especially if the topic of rudeness comes up frequently. The customer feedback platform enables you to take immediate action on such feedback.

Allows comparison to the competition

Customer feedback also allows companies to better understand how customers rate and use their products versus competitive products. It is vital in determining where a company’s products and services excel or fall short compared to alternatives on the market.

Helps identify necessary changes

Customer feedback platform is especially important when a company is loosing customers. It helps determine why customers are no longer buying its products. The goal of the system becomes finding out if there is anything the company can do to win a customer’s business back.

Helps identify customer preferences

Customer feedback is important for determining a customer’s needs and tastes, particularly when a business introduces new products. Customer feedback helps companies determine what’s important to their customers – without customer feedback, a company could not possibly meet the product needs of the consumer. Consequently, its products would likely fail in the marketplace.

Helps you spot market trends

Customer feedback is also important in detecting certain technological trends among consumers. For example, a new competitor in the market may introduce new and improved technology that potentially threatens the older technology a company sells. If customers indicate they would prefer and buy this technology, the company will need to consider switching to the new technology.

By making a strategic investment in the right customer feedback system and tapping into data provided directly by your customers, you can deliver greater experiences. This will successfully set yourself apart from the competition. Robisearch Limited provides the right customer feedback platform for your company. Reach us on 071641386 or 0780655987 and get your customer feedback platform installed today!

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  • IRENE
  • Business, Business Growth, Strategy, Sustainability
  • October 22, 2022

Benefits of Bulk SMS to Retailers

Bulk SMS stands apart from other marketing channels with direct, immediate, native-to-mobile engagement with no app required. It also features the highest open and response rates of any mobile channel: users open 98% of SMS texts received, 90% of those within three minutes of receiving them. Even compared to a channel like an Email, SMS has 6-8x higher engagement than email and a 32% response rate. With numbers like these, SMS can be a valuable component of your customer engagement toolkit.

Bulk SMS marketing gives you the unique ability to engage customers no matter where they are in your sales funnel. Send promotions to new customers to get them browsing. Offer reminders and discounts to save an abandoned purchase. Keep customers in-the-know with order and shipping notifications. Below we discuss the benefits of bulk SMS to retailers.

Direct delivery

SMS is among the most direct ways of communicating with clients, besides meeting face-to-face and a direct phone call. Since the other 2 can be complicated, time-consuming and expensive, it’s clear who’s the winner!

Trackable analytics

SMS can easily be trackable too, most providers offer delivery reports which can be a great source for interrogating what successes you’ve had with your SMS deliveries, so you can fully and accurately rate the success of your campaigns. You can then take lessons learned into the next campaign.

Reliable

Mostly as mobile phone SMS messages are generally safer than email which can deliver all kinds of shady attachments.

Simple and easy

Due to its simplicity and reach, SMS has become a globally adopted communication channel. Everyone knows how to open, read and text a message. Moreover, thanks to the limitation in length (160 characters), messages are small, direct, concise and go straight to the point.

Precise

Once you have your audience segmented, then you can accurately target groups of customers with a variety of marketing messages. Understanding what works and what doesn’t means you can refine your approach to maximize sales potential.

Efficient

The ability to schedule text messages means that you can save time in planning your campaign, you don’t need to write each message individually, so groups of people can be targeted with scheduled texts.

Cost effective

Text messages are cheap especially if you buy them in bulk. No other marketing method provides such affordable results, particularly if compared with traditional marketing methods, such as TV, radio or print media.

Immediate delivery

As far as delivery goes, SMS is pretty quick, and it’s also efficient – taking only seconds to reach a vast audience. It’s rare to get such a quick and fast personalized message to an audience with that kind of speed.

Immediate results

You will instantly be able to see those who have received it, along with other analytical data such as those who have opened it, read it and of course, the important one, which is those who have responded.

Global marketing

Text messages are designed to reach anyone who has a reasonably modern mobile device and a cell phone signal. So you can reach millions of people in an instant, anytime, anywhere.

So if you are a retailer or have an online website, give bulk SMS marketing a go, your customers will love it and I am sure you will soon start to see the benefits. To see just what bulk SMS marketing can do for your business, reach out to Robisearch Limited on 0716413386 or 0780655987.

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  • IRENE
  • Business, Business Growth, Digital, Information Technology, Strategy, Sustainability, Uncategorized
  • October 17, 2022

Benefits of Customer Feedback Platform to The Hospitality Industry

With fewer options and rising frustrations, customers are in dire need of refined services. They also need to know their voices matter. They need to feel taken care of. Do that by asking for feedback. There are many strategies your hotel or restaurant can employ to ask customers thoughts and suggestions. There are also various ways to use that feedback to grow. The Robisearch online customer feedback platform will help you in  receiving guest feedback, and how you can generate feedback to boost your business over time.

Below, we discuss some of the benefits of online customer feedback platforms to the hospitality industry.

Deliver better service

Service is the most crucial factor in the hospitality industry. Customers pay for the service and they expect the best. With the help of online customer feedback platforms, hotels, restaurants and resorts can get insight into the quality of their service. They can also find out what the customers expect from them. The Robisearch customer feedback platform gives real-time insights on the feedbacks received.

Enable better customer acquisition

When you’re running a restaurant or a boutique hotel, reputation is everything. However, that reputation comes to life through your customers’ words whenever they share their experiences with their friends and loved ones. Users keep your reputation alive. When they post photos and share comments about your business, they entice other potential customers. While asking for feedback is a great source of opportunities to innovate and improve, it’s also a perfect way to market your brand online and offline

Boost customer engagement

Engaged customers will recognize their role in the creation of your brand story. They will feel eager to contribute, and they’ll be more likely to stay loyal. When you ask for feedback, and make an effort to do so in a fun and exciting way, you engage your customers on several key levels. You make the feedback-generating process more engaging, and you make the customers feel valued.

Increase customer engagement

Superior customer experiences inevitably leads to repeat business. If your barbecue ribs are to die for and your service exquisite, your customers will come back for more. However, if they found the waiter unhelpful or the food subpar, it’s better for you to know. You have the opportunity to make it right. Asking for feedback and constructive criticism is the best way to increase retention over the long term.

Immediate damage control

Every business wants to give the guests their best experience but sometimes due to some or the other reasons a guest might become unhappy and could rate your business a down-thumb. The Robisearch customer feedback platform has a response-based notification feature which notifies the owner or the manager about the negative feedback received thus providing the business owner or the manager to reach out to the issues faced by the guest, solve them and make their experience a happy one.

Quality

Taking feedback from guests about the quality of food, or ambience is also very important. Some customers might like the food but they find the ambience very loud or unpleasing. They might not return to the same place. With guest feedback, hotels and restaurants can ensure that their quality is on par with the customer’s expectations.

Improvements

There is always a scope for improvements when it comes to your services. Different people visiting you might have a different level of perception regarding your services. It’s important to always ask them about this. The best way you might think is to talk to them, but what’s even better is to leverage the power of feedback where you can have all the words of your guests at one place and later analyze it on your computer, mobile or tablet. This digital way cuts the dependency on paper feedback which are not only tedious to manage but can also give you inaccurate results.

Service

Service is the most crucial factor in the hospitality industry. Customers pay for the service and they expect the best. With the help of customer feedback surveys, hotels, restaurants resorts, etc. can get insight into the quality of their service and what the customers expect from them. A customer feedback platform gives real-time insights on the feedbacks received.

In conclusion, your customers need to recognize your initiative to not just ask for their opinions but to actually take action and adapt where and when necessary. Even small-scale hospitality businesses should take on such a proactive mindset to connect with their target audience and ensure that their customers feel heard and valued.

Asking for feedback and acting upon it will set your brand apart, help you connect with your customers even during these challenging times, and allow your brand to outlive its competitors. Contact Robisearch Limited today on 0716413386 or 0780655987 and get your system installed today!

 

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  • IRENE
  • Business, Information Technology, Performance Improvement, Results Delivery, Strategy, Sustainability
  • October 13, 2022

Importance of Payroll Management Software for Small Businesses

Payroll is an important part of your business operations and not something you want to take lightly. Your employees rely on you and your HR team to pay them on time and correctly. However, it can be tough for small business owners to understand all the nuances that come with payroll processing and find the time to ensure it’s being done correctly. That’s where the importance of payroll software comes into play. Utilizing a payroll system can help your company save time, avoid costly mistakes, and be more efficient.

Payroll software takes a lot of the guesswork and manpower out of processing payroll. It keeps your information organized, automates tedious work, and helps you catch any errors quickly. This enables your team to be more efficient and accurate – two hugely important factors when processing payroll. Let’s look at some other ways payroll software can help your business.

Helps eliminate human error

Whether it’s from a simple mistake or is intentional payroll fraud, it’s easier to catch discrepancies with payroll software than with a traditional paper-based payroll system.

Fosters growth

Using a payroll system will help foster your company’s growth. For example, automated reports allow you to see how much your current staff is costing you and where you may have room in the budget to bring on additional team members. With a quick employee profile set up process, your team can easily onboard new hires in no time. And, when it’s time to process paychecks, hardly any time is added per additional team member.

Improves productivity

When your human resources staff doesn’t have to spend time handwriting checks and filing payroll reports, they can focus more on their core duties. This benefits not just these employees individually, but the company as a whole. When less time is spent on repetitive tasks, more energy can be given to finding creative opportunities and solutions for your company’s larger goals.

Simplifies procedures

Using payroll software will help simplify procedures and allow your team to run payroll in a more timely manner. Every part of the payroll process from data entry to direct deposit to payroll taxes is easier with the help of software. Many parts of the process such as reporting can even be automated.

Data security

The security of your data is essential and your salary data is particularly sensitive. Payroll files contain personally identifiable information that needs to be protected. By using high-quality payroll software, you can ensure that this information is securely locked and cannot be viewed by anyone outside your organization.

Cost effectiveness

The savings you will realize by switching to payroll software will increase as your business grows. With a one-time fee, you can add an unlimited number of companies, employees, and contractors, making the investment smart as your company continues to add new employees. Ultimately, this reduces costs and allows you to take a more strategic approach to manage your small business.

Reliability

The reports generated by the payroll software are both authentic and very accurate. This means that you can rely on the statements generated by the payroll software, including the latest  tax updates, which are provided immediately by the software. In this way, you can process the payroll run with absolute security.

Speed

The entire payroll accounting process is significantly accelerated by the use of payroll accounting software. In addition, you can create reports and accounts at the touch of a button. It is not necessary to wait a few hours or days to access important reports. This means that the general business is faster and more efficient.

It is clear that the benefits of using payroll software are many. Simply put, it can help almost any company streamline their accounting processes and reduce costs. It can also help to massively reduce stress by eliminating the need to perform endless complex calculations by yourself. Contact Robisearch Limited today on 0716413386 0r 0780655987.

 

 

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  • IRENE
  • Business, Business Growth, Results Delivery, Strategy, Sustainability, Time Management
  • October 11, 2022

Advantages of Task Management Software to Businesses

 

Task management is the overseeing and maintaining of a task’s life-cycle, from the planning, testing, tracking, and reporting phases. By conducting task management, you and your team can better organize your projects so that they can be completed on time with results matching expectations. The manager utilizes task management software in order to identify, monitor, and develop the work that the team needs to do.

Below are some of the top reasons why task management software is becoming indispensable for any growing business.

View all ongoing tasks at once

A key benefit of any task management software is that it presents all the tasks in a comprehensible way. With task management software, every team member can view the status of all ongoing tasks at once.

Ideal way to collaborate

Working in teams, big or small, requires a collaborative effort. A manager is responsible for ensuring that all members cooperate and collaborate towards the common goal. Likewise, task management software takes up the responsibility of allowing seamless collaboration.

Share and organize documents effortlessly

Managing and organizing documents can become challenging, especially when a huge team is involved. Task management software  comes with innovative solutions to accelerate file sharing among associates and colleagues. You can rest assured that with such fantastic features, file and document organization will not take up your precious time.

Assign Tasks easily

With task management software, managers can assign tasks to subordinates at the command of a mouse click. It is also easy to keep a track of assigned tasks. Subordinates can also see which tasks need their immediate attention.

Decide which tasks are a priority

Prioritization is an important skill for managers. It is the only way to ensure deadlines are met while maintaining sanity. People often apply a lot of hard work and precious time in doing low-priority tasks. This habit disturbs the schedule and productivity of the entire team. Task prioritization is an invaluable feature of task management software. This feature makes every deadline achievable.

Perfect for remote working

Task management software comes with plenty of features that surpass most challenges of working or collaborating remotely in a team. Using task management software, members can share updates and schedule important tasks on a real-time basis without any hassles.

Keep a timed track of productivity

The time tracking feature of task management software can cut down on distractions and leave no room for procrastination. You can keep track of how much time is spent doing what down to the very second. Many organizations are appreciative of the inbuilt time tracking tool that comes with task management software.

Improving task delegation

Delegating responsibilities is also much easier through the use of task management software. This is an important feature because when there are many tasks that need to be managed, then you need to delegate so that each task can be done properly. Task delegation also helps you ensure that each task can be handled by the right person.

Comprehensively supervising tasks

It is very important for a company to monitor the progress of each task carried out by employees. Therefore, this task management software is provided. Through this software, you can track each employee’s tasks more effectively and efficiently and see how they are performing when they are working on them.

In conclusion, task management is considered very important within a company’s work environment as it allows for a variety of benefits. If you are also looking for solutions to manage tasks and productivity at your business, don’t think twice. Get task management software today! Contact Robisearch Limited on 0716413386 or 0780655987.

 

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  • IRENE
  • Business, Business Growth, Sales Analysis, Strategy, Sustainability, Uncategorized
  • October 3, 2022

Customer Service and Why It Is Important

Customer Service Week celebration calls attention to the importance of customer service and the people who provide it, with these goals:

  • Boost morale and teamwork of employees
  • Reward employees for the significant work they do
  • Raise awareness of the value of customer service
  • Thank other departments for their support
  • Remind those who buy your products or use your services of the company’s commitment to customer satisfaction

The values of  good customer service include;

Customer service impact on brand image

Every company is known for its customer service to some degree. Of course, you always want a positive brand image and customer service can be a significant determining factor.

 Retaining customers is much less costly than acquiring new ones

Acquiring a new customer can be anywhere from 5-25 times more expensive than keeping a current one. You don’t have to spend so much time and resources finding a new customer and converting them. Instead, you just have to make sure they’re satisfied and will repurchase from you.

Repeat customers generally spend more than new ones

Making a customer happy shouldn’t be a one time thing at the beginning of the relationship. Most relationships are more valuable the longer they are. Businesses should be putting more emphasis on their customer service, success and support teams because the financial growth potential is much larger than in newly acquired customers. Plus, the probability of selling to an existing customer is 60 – 70%, whereas the probability of selling to a new prospect is only 5-20%.

Great service reduces severity of all problems

When delivered well, customer service can diffuse negative emotions from the customer and the situation. Excellent customer service can turn the situation around into a positive. Small things like apologizing, empathizing and being genuine can go a long way to reduce a customer’s negative emotions and the severity of the overall problem.

Builds brand awareness with minimal effort

Customers are being more and more vocal about how a company treats them and how a company makes them feel. Considering your customer service team are likely to be the only people in contact with a customer, they play a crucial role in shaping their customer experience, and by extension, whether they have good or bad things to say about the company.

People remember the service a lot longer than they remember the price

It’s not about the destination, it’s about the journey. And in this case, the price you paid is the destination, and all that leading up to the purchase, is the journey. People will talk. If they liked the journey, they will recommend it to others.

Its a competitive advantage no one can take away

When normal customer service standard means going above and beyond for a customer, that is when customers will choose your business over someone else’s.

In conclusion, customer service, when delivered to the satisfaction of customers, not only creates a powerful marketing opportunity for the business, but also helps with the bottom line. Not only are return customers easier to sell to, they will spend more per transaction and would pay extra to guarantee better service. Robisearch Limited celebrates all our clients during this customer service week! Remember to reach us on 0716413386 or 0780655987 for all your software solutions. Happy customer service week!

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  • IRENE
  • Business Growth, Digital, Information Technology, Sales Analysis, Strategy, Sustainability
  • September 29, 2022

Importance of Customer Feedback to Businesses

Importance of Customer Feedback to Businesses – Feedback is information or criticism that helps in improving someone’s or something’s current and future actions. Similarly, customer feedback is the reaction given by consumers based on their interaction with the product or services of a company.

A customer-centric approach by an organization is the best way to collect user feedback and integrate it into the development process. This way, the business focuses on providing a positive customer experience, improved customer loyalty, and increased business growth.

Customer feedback helps in understanding how customers perceive your brand. Organizations can make better decisions and improve the user experience with the feedback given by customers, employees, suppliers, stakeholders, and vendors. Effective customer feedback is important to do the following:

Identify customers preferences

While launching a new product or service, customer feedback is vital to understanding the pain points, requirements, and choices of the users. With the help of customer feedback tools, it’s easier to gather, segregate and evaluate the data.

Customer feedback helps improve products and services

When you introduce a new product, brand, or service to the market, you probably have an idea about customer needs. Market research that you conduct before introduction gives you an idea if potential customers would be willing to buy it, and they can also give you tips on how to improve it. However, only after your customers use your product or service, can you learn about all the advantages, flaws, and their actual experience. On top of that, their needs and expectations evolve with time.

 Customer feedback gives you data that helps taking business decisions

Customer feedback is one of the most reliable sources of  data that can be used in taking business decisions. Customer insights will help you understand clients and their needs more profoundly.

Customer feedback gives you insight to customer satisfaction levels

Customer satisfaction is how happy customers are with your products, services, and any interaction with your business. It’s an important metric as it helps you address customer issues, prevent churn, and build a base of loyal customers.

Greater customer retention

Acting upon customer feedback is a certain way to keep more customers, as they will appreciate the changes you have made to give them better experiences. Specifically, taking the time to satisfy frustrated customers can help you keep their business and win their loyalty.

Strong customer service

If customers have any issues with your service, their comments should be relayed immediately to your contact center staff. Your agents are the face of your brand, and they need to convey the values and attitude that your company stands for. Use feedback to better train agents and help them grow in their roles so they can offer the service your customers want.

Customers trust you more

By simply asking customers about their experience, you are showing them that you value their opinions. This gesture is a powerful way to earn their trust. To really show them that their comments matter, follow up once you have acted upon their suggestions. For example, if they mention that customer service hours are too short and you have managed to solve that problem, notify them about your new extended hours.

Make your customers feel heard

When you listen to your customers’ feedback, they see you listening to them and trying to make their experience better. This makes them more satisfied and more inclined to keep doing business with you.

Feedback however, is nothing without analysis, therefore it’s crucial to have a software like the customer feedback platform from Robisearch Limited to process that feedback and gain as many insights as possible. Contact us on 071641338 or 0780655987 and get your customer feedback solution today!

 

 

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