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Importance of CRM Software in Sales and Marketing
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  • Home
  • About
    • About Us
    • Branches
      • Nairobi/Ngara
      • Kisii
    • STOP AJALI
    • Vacancies
  • Our Clients
  • Products
    • Point of Sale
    • Bulk sms
    • web design and development
    • Robisearch ERP
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Sales Analysis

  • IRENE
  • Business Growth, Marketing, Performance Improvement, Sales Analysis, Strategy, Uncategorized
  • November 23, 2022

Importance of CRM Software in Sales and Marketing

CRM stands for Customer relationship management. This is a type of software that helps businesses manage, track and organize their relationships with customers. A CRM can help you store customer data such as user behavior and how long a customer has been with your business. It also stores purchase records and notes on sales interactions. This helps to optimize your sales and marketing processes and improve customer service across your organization.

CRM software can be used in various ways to provide numerous benefits to your business. Below we discuss some key benefits of a CRM software in sales and marketing.

Increased sales

A CRM tool can help you streamline your sales process, build a sales pipeline, automate key tasks and analyze all of your sales data in one centralized place, potentially increasing sales and productivity. A CRM helps you establish a step-by-step sales process that your employees can rely on every time and that you can easily tweak as issues arise.

Improved customer retention

A CRM software will provide sentiment analysis, automated ticketing, customer support automation and user behavior tracking to help you determine problems and quickly address them with your customers.

Centers business growth around your customers

The software allows you to architect your business as it appears to your customer and audience. The CRM aligns all of the work your sales, marketing, and service teams do with a variety of natively built tools and integrations — this makes it easy for you all to collectively center business goals and daily work around your customers.

Automate daily tasks

CRMs automate other day-to-day tasks, speeding up your time-consuming but necessary work. CRM automation may include data entry and contact record updates after every interaction.

Create work flows

The best CRM software offers workflows. Workflows complete and organize sales, marketing, and service processes to save you time. It helps you set criteria that automatically enrolls records and takes actions of your choice .

Data driven marketing

CRM empowers marketers with data-based insights, the results of numerous marketing campaigns measured in figures and reflected in various charts and diagrams. This info is the necessary condition for efficient campaign budget allocation and resource adjustment. It may mean tracking conversions resulting from certain marketing activities and campaigns, and is no doubt invaluable in determining which efforts bring the best ROI and should be carried on and which do away with.

Optimized segmentation and targeting

CRM is capable of collecting and storing a lot of information. Marketers can use this information to  segment the customers much more precisely. This can be based on numerous criteria, from geographic location to financial details, previous interactions, etc. This results in messages and content delivered to them being much better targeted and, consequently, receive the improved response and brand loyalty.

Social branding

It may be overwhelming for businesses (especially startups) to promote their brand on several social media platforms. Using CRM, monitoring and managing the company’s presence in social media is much more effective and less time-consuming.

Multichannel marketing

CRMs possess the multichannel marketing functionality which lets conducting simultaneous marketing campaigns across different sales channels and touchpoints, like regular mail, email, mobile, social media, web, etc.

Tracking and analysis

CRM is capable of tracking the lead data, enabling you to evaluate the return on lead investments. It shows which lead sources are bringing the most revenue to concentrate on them. Further analytics functionality includes creating sales forecasts, monitoring the pipeline and spotting points where customers drop off, effective budget management, etc.

A CRM has the power to supercharge your business. Choose the right system for your team to start growing better. Contact Robisearch Limited today on 0716413386 or 0780655987 and grow your business.

 

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  • IRENE
  • Business Growth, Information Technology, Results Delivery, Sales Analysis
  • November 14, 2022

Benefits of Daily Sales Reports to Businesses

 

Most growing businesses have an affinity for generating annual reports only. It could be because they don’t see sales reporting as an essential activity or feel it is enough to gather once a year. The problem with annual reporting is that by the time you detect a problem in your sales process, you may have already lost significant revenue. A daily sales report addresses this issue effectively.

With the help of daily reports, managers can track what their sales reps have done on a working day. This can include the number of calls made, emails sent, in-person meetings attended and deals closed. Daily sales reports help managers identify operational bottlenecks early on. It also helps with your rep’s accountability and performance.

In addition, daily sales reports provide continuous updates to the management. The reports also offer insight into the company’s sales activities more frequently and in a more detailed manner. It could contain the name of the sales rep, the clients being handled by them, the number of calls/ emails they have executed during the day, etc. Below, we discuss some benefits of daily sales reports.

Assists in decision making

A daily sales report will help you determine the sales volumes, cash flow, future trends, and more. All of this can help you make better decisions for the future of your sales. Though monthly sales reports may provide the same information, they cannot show you in-depth data on each sale as a daily sales report can. Daily reports make tracking performances, identifying patterns, detecting problems, and taking timely action easier.

Enhances accountability

A monthly or annual report does not show you much about what an individual salesperson has been doing. But with a daily sales report, each individual’s activities and performance can be monitored. This also brings an overall sense of accountability among the team members.

Helps optimize the sales funnel

Not all leads that your business generates are worth nurturing. But sales reps won’t know that unless there is a visible trend. Daily sales reports includes critical information such as which days had the highest sales and why did that happen. This information becomes beneficial for management and managers to determine which leads your team should focus on. It even helps the marketing team to optimize their campaigns and set their target audiences accordingly.

Motivates and boosts the confidence of the sales representative

The daily sales report is also important for your sales team’s morale. Daily monitoring of each salesperson’s performance motivates them to achieve more. It gives rise to healthy competition within the team, which in turn increases the productivity of the team members. They also boost the confidence of your team members. When data and insights back their sales actions, they are more confident about handling prospects and winning deals.

Track progress and development of your business

Reporting is important because it records your progress and helps you analyze it by providing project details over different time periods. The amount of revenue earned may scale the success rate of your business but the data collected by sales and marketing reports can help you in many other areas. With the help of reporting, you can make your sales and marketing successful by formulating your budget, marketing plan, or can even plan your next move.

Redefine your marketing strategy

Sales and marketing reports help businesses to understand their customers’ behavior, preferences, and interest. For example, whether the customer will react to a social post, phone calls, or text messages. Once you know the choice of your customer, you can easily work on strategies to turn them into potential customers.

For a more comprehensive report, you would need to customize it to your business’s context. This is usually sales performance data that compares the daily sales activities with the sales objectives. Such reports can be created by the sales manager or by the sales reps themselves. To get your customized sales reports module, contact Robisearch Limited on 0716413386 or 0780655987

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  • IRENE
  • Business, Business Growth, Sales Analysis, Strategy, Sustainability, Uncategorized
  • October 25, 2022

Why Corporate Companies Need The customer Feedback Platform

 

 

 

A customer feedback platform usually takes the form of a software product or an application. It helps businesses manage what customers are saying on multiple feedback platforms and channels. This assists in gaining data-driven insights essential to improving overall customer experience. Customer feedback platform enables everyone on your team to understand customers better. They can easily measure customer satisfaction and learn how to build customer loyalty. In return, the are able to make a digital transformation.

The Robisearch customer feedback platform is important for a number of specific reasons that help future planning.

It can improve customer service

Customer feedback can manifest itself in evaluating how company employees treat customers. A company can determine if some customer service representatives are being rude to customers, especially if the topic of rudeness comes up frequently. The customer feedback platform enables you to take immediate action on such feedback.

Allows comparison to the competition

Customer feedback also allows companies to better understand how customers rate and use their products versus competitive products. It is vital in determining where a company’s products and services excel or fall short compared to alternatives on the market.

Helps identify necessary changes

Customer feedback platform is especially important when a company is loosing customers. It helps determine why customers are no longer buying its products. The goal of the system becomes finding out if there is anything the company can do to win a customer’s business back.

Helps identify customer preferences

Customer feedback is important for determining a customer’s needs and tastes, particularly when a business introduces new products. Customer feedback helps companies determine what’s important to their customers – without customer feedback, a company could not possibly meet the product needs of the consumer. Consequently, its products would likely fail in the marketplace.

Helps you spot market trends

Customer feedback is also important in detecting certain technological trends among consumers. For example, a new competitor in the market may introduce new and improved technology that potentially threatens the older technology a company sells. If customers indicate they would prefer and buy this technology, the company will need to consider switching to the new technology.

By making a strategic investment in the right customer feedback system and tapping into data provided directly by your customers, you can deliver greater experiences. This will successfully set yourself apart from the competition. Robisearch Limited provides the right customer feedback platform for your company. Reach us on 071641386 or 0780655987 and get your customer feedback platform installed today!

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  • IRENE
  • Business, Business Growth, Sales Analysis, Strategy, Sustainability, Uncategorized
  • October 3, 2022

Customer Service and Why It Is Important

Customer Service Week celebration calls attention to the importance of customer service and the people who provide it, with these goals:

  • Boost morale and teamwork of employees
  • Reward employees for the significant work they do
  • Raise awareness of the value of customer service
  • Thank other departments for their support
  • Remind those who buy your products or use your services of the company’s commitment to customer satisfaction

The values of  good customer service include;

Customer service impact on brand image

Every company is known for its customer service to some degree. Of course, you always want a positive brand image and customer service can be a significant determining factor.

 Retaining customers is much less costly than acquiring new ones

Acquiring a new customer can be anywhere from 5-25 times more expensive than keeping a current one. You don’t have to spend so much time and resources finding a new customer and converting them. Instead, you just have to make sure they’re satisfied and will repurchase from you.

Repeat customers generally spend more than new ones

Making a customer happy shouldn’t be a one time thing at the beginning of the relationship. Most relationships are more valuable the longer they are. Businesses should be putting more emphasis on their customer service, success and support teams because the financial growth potential is much larger than in newly acquired customers. Plus, the probability of selling to an existing customer is 60 – 70%, whereas the probability of selling to a new prospect is only 5-20%.

Great service reduces severity of all problems

When delivered well, customer service can diffuse negative emotions from the customer and the situation. Excellent customer service can turn the situation around into a positive. Small things like apologizing, empathizing and being genuine can go a long way to reduce a customer’s negative emotions and the severity of the overall problem.

Builds brand awareness with minimal effort

Customers are being more and more vocal about how a company treats them and how a company makes them feel. Considering your customer service team are likely to be the only people in contact with a customer, they play a crucial role in shaping their customer experience, and by extension, whether they have good or bad things to say about the company.

People remember the service a lot longer than they remember the price

It’s not about the destination, it’s about the journey. And in this case, the price you paid is the destination, and all that leading up to the purchase, is the journey. People will talk. If they liked the journey, they will recommend it to others.

Its a competitive advantage no one can take away

When normal customer service standard means going above and beyond for a customer, that is when customers will choose your business over someone else’s.

In conclusion, customer service, when delivered to the satisfaction of customers, not only creates a powerful marketing opportunity for the business, but also helps with the bottom line. Not only are return customers easier to sell to, they will spend more per transaction and would pay extra to guarantee better service. Robisearch Limited celebrates all our clients during this customer service week! Remember to reach us on 0716413386 or 0780655987 for all your software solutions. Happy customer service week!

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  • IRENE
  • Business Growth, Digital, Information Technology, Sales Analysis, Strategy, Sustainability
  • September 29, 2022

Importance of Customer Feedback to Businesses

Importance of Customer Feedback to Businesses – Feedback is information or criticism that helps in improving someone’s or something’s current and future actions. Similarly, customer feedback is the reaction given by consumers based on their interaction with the product or services of a company.

A customer-centric approach by an organization is the best way to collect user feedback and integrate it into the development process. This way, the business focuses on providing a positive customer experience, improved customer loyalty, and increased business growth.

Customer feedback helps in understanding how customers perceive your brand. Organizations can make better decisions and improve the user experience with the feedback given by customers, employees, suppliers, stakeholders, and vendors. Effective customer feedback is important to do the following:

Identify customers preferences

While launching a new product or service, customer feedback is vital to understanding the pain points, requirements, and choices of the users. With the help of customer feedback tools, it’s easier to gather, segregate and evaluate the data.

Customer feedback helps improve products and services

When you introduce a new product, brand, or service to the market, you probably have an idea about customer needs. Market research that you conduct before introduction gives you an idea if potential customers would be willing to buy it, and they can also give you tips on how to improve it. However, only after your customers use your product or service, can you learn about all the advantages, flaws, and their actual experience. On top of that, their needs and expectations evolve with time.

 Customer feedback gives you data that helps taking business decisions

Customer feedback is one of the most reliable sources of  data that can be used in taking business decisions. Customer insights will help you understand clients and their needs more profoundly.

Customer feedback gives you insight to customer satisfaction levels

Customer satisfaction is how happy customers are with your products, services, and any interaction with your business. It’s an important metric as it helps you address customer issues, prevent churn, and build a base of loyal customers.

Greater customer retention

Acting upon customer feedback is a certain way to keep more customers, as they will appreciate the changes you have made to give them better experiences. Specifically, taking the time to satisfy frustrated customers can help you keep their business and win their loyalty.

Strong customer service

If customers have any issues with your service, their comments should be relayed immediately to your contact center staff. Your agents are the face of your brand, and they need to convey the values and attitude that your company stands for. Use feedback to better train agents and help them grow in their roles so they can offer the service your customers want.

Customers trust you more

By simply asking customers about their experience, you are showing them that you value their opinions. This gesture is a powerful way to earn their trust. To really show them that their comments matter, follow up once you have acted upon their suggestions. For example, if they mention that customer service hours are too short and you have managed to solve that problem, notify them about your new extended hours.

Make your customers feel heard

When you listen to your customers’ feedback, they see you listening to them and trying to make their experience better. This makes them more satisfied and more inclined to keep doing business with you.

Feedback however, is nothing without analysis, therefore it’s crucial to have a software like the customer feedback platform from Robisearch Limited to process that feedback and gain as many insights as possible. Contact us on 071641338 or 0780655987 and get your customer feedback solution today!

 

 

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  • IRENE
  • Business Growth, Information Technology, Performance Improvement, Results Delivery, Sales Analysis, Strategy, Sustainability, Uncategorized
  • September 27, 2022

Importance of A Property Management System to Property Owners

Importance of A Property Management System – Property management software is software designed to help landlords and property managers organize and streamline the business tasks associated with managing rental properties. Property management software has many benefits for small landlords and experienced property managers alike. Whether you are just starting out, or are managing a large portfolio, a great rental management software can make your job easier than ever.

Below are some of the benefits of a property management system.

Maintenance management and tracking

Both landlords and property managers can benefit from a property management system that can seamlessly track maintenance requests from tenants, assign vendors or on-site managers a particular task, and track the job’s completion with any relevant notes.

Online payments

Online rent payments have other advantages for landlords and property managers. They ensure that funds don’t come late because of the classic “lost in the mail” excuse, and they guarantee that tenants won’t be out any funds from something truly getting lost in the payment process.

Contact management

Online rent payments have other advantages for landlords and property managers. They ensure that funds don’t come late. They also guarantee that tenants won’t be out any funds from something truly getting lost in the payment process.

Accounting services

A property management system covers all things accounting and even gives you financial tips when you need them. Not only are they updated regularly to fit, but they are also easy to use and understand. Payments can even be made via the property management system. Whether your tenant’s payment is due or you are to pay the plumber, you get notified and then approve the payment.

Security

With paperwork, practically everyone and anyone can have access to sensitive information and details. However, when you use a property management system, you get to keep things private. Your tenants and other people you may deal with can be rest assured that they are safe with you. You can have locks installed so that only you have access to sensitive details concerning your property management. Securing access can be done easily.

Reduced cost

Additionally, when you make use of a property management system, you get to save more and avoid unnecessary costs. You can cut costs on transportation and even save more when you have total proper control of your finances.

Enhanced guest experience

Another Importance of A Property Management System is the automation of daily operations and administrative tasks promotes a consistent provision of quality services. Moreover, hotel PMS remembers customer preferences coupled with customer feedback analysis, which gives hotel employees helpful insights to help ensure better guest experiences.

Improved employee productivity and engagement

User-friendly interfaces facilitate the training of hotel staff and reduce the likelihood of errors. The staff can save hours on routine administrative tasks that can be automated while concentrating on adding value instead.

Enhanced check/check out capabilities

A mobile-enabled cloud hotel PMS empowers a hotel’s front-desk staff to check guests in and out, assign rooms, and enable guest services anytime from any place.

 

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  • IRENE
  • Business, Business Growth, Marketing, Sales Analysis, Strategy, Sustainability
  • September 22, 2022

Importance of E-Commerce For Small Businesses

 

Importance of E-Commerce For Small Businesses – There is no question that ecommerce websites offer a plethora of benefits to shoppers.  Shopping online gives them access to a huge range of products and stores, they can save time, shop for the best price, don’t have to deal with driving, parking, fighting crowds, and more.

Below, we discuss the advantage of ecommerce to businesses.

Low start up and running costs

As compared to a traditional bricks and mortar store, an online store can be set up for a fraction of the cost.  When working with the right platform and the great partners, an ecommerce shop can be smoothly set up in just weeks. Once you’re up and running, many of the marketing and customer relationship functions can be automated.

 No time restrictions

An ecommerce website is open 24/7, meaning there are no restrictions on when people can shop for and purchase your products, whether it is the middle of the day or the middle of the night.

Increased customer reach

An online store puts your products or services right in the palms of clients hands on their phone or tablet, no matter where in the world they are located. Whenever someone needs something you sell, all they need to do is whip out their smartphone or tablet browse through your store, and click to purchase.

Measurement, reporting, and responding to opportunities

With an online store, you have a wealth of information about visitors to your shop:  what they’re buying, what they’re not buying, what they are looking at, and more. You’re able to diversify the most successful products and develop them into a broader range of offerings. With the right reporting tools attached to your website you can viewing the information on a weekly, daily, or even hourly basis. This allow you to constantly optimize your product and pricing offering for increased sales.

Faster buying process

Customers can spend less time shopping for what they want. They can easily browse through many items at a time and buy what they like. When online, customers can find items that are available in physical stores far away from them or not found in their locality.

Store and product listing creation

Customizing listings makes them attractive and appealing. Here the seller has full control over customization, he can mention offers available, discounts etc. Other advantages of e-business product listing are that it is free to upload and fast.

Affordable advertising and marketing

Sellers don’t have to spend a lot of money to promote their items. The world of ecommerce has several affordable, quick ways to market online. Ecommerce marketplaces are visual channels – and sellers can really show off their products.

Several payment modes

Buyers like personalization – the same goes for paying for their orders. Ecommerce marketplaces permit multiple payment modes that include UPI, cash on delivery, card on delivery, net banking, EMIs on credit or debit card and pay-later credit facility.

Higher margins and better cashflow

If your business is involved and sells within the trade industry sector, an e-commerce website will allow you to sell at higher margins. This will make the profits you make on your products even higher. The shopping cart and payment options on these websites also mean you are gaining a 100% payment from the customer straight away. This will improve your cash flow.

In conclusion, Importance of E-Commerce For Small Businesses and any business allows you to employ a range of marketing and sales techniques to give people that extra reason to stay on your website and buy your products. Reach out to Robisearch Limited on 0716413386 or 0780655987 and get your dream ecommerce website set up today!

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  • IRENE
  • Business Growth, Information Technology, Performance Improvement, Sales Analysis, Strategy, Sustainability, Technology for SMEs in Kenya
  • September 19, 2022

Importance of E-commerce to Businesses & Business Owners

 

Importance of E-commerce to Businesses & Business Owners – Where most clients choose to shop from the convenience of their own homes, the internet market is thriving in today’s ecommerce environment. Online customers can purchase almost anything with only a few clicks. Shopping online gives consumers access to a vast array of items, brands and stores, allowing them to save time and shop for the lowest price. Because the ecommerce sector is booming, every business owner must have an online presence in order to sell their goods and services.

We have outlined the key advantages of using an ecommerce website to sell your products online.

Improved cashflow

An e-commerce website will allow you to sell at greater margins if your company is incorporated in the trade industry sector. The increased profits on your items will be even more significant. These websites’ shopping carts and payment choices ensure that you obtain a 100% upfront payment from the consumer. This will improve your cash flow, especially when customers are accustomed to making payments over several months.

Scalability

E-commerce websites are great for keeping track of which items are selling well so that you can ensure that the inventory levels of these items stay high. Additionally, how these successful products may be diversified to expand the variety of merchandise available for purchase on your website. This will help you expand your business in terms of sales, client base, and earnings.

Cost reduction

One of the biggest advantages of ecommerce to business that keep sellers interested in online selling is cost reduction.  With an ecommerce store, a seller can reduce how much is spent in store upkeep. An ecommerce store is affordable and requires less investment when compared with a physical store.
This is also a good opportunity for individuals and small scale sellers who want to earn an income but don’t have the required start-up capital.

Affordable advertising and marketing

Sellers don’t have to spend a lot of money to promote their items. The world of ecommerce has several affordable, quick ways to market online. Ecommerce marketplaces are visual channels – and sellers can really show off their product. For example, Amazon sellers can use Advertising tools to add videos, infographics, good quality resolution images.

Flexibility for customers

An important advantage of ecommerce to business is that sellers can provide flexibility to customers. One highlight is that the product and services are ready 24/7. The result is that seller can offer his item any place, any time.

Product and price comparison

In ecommerce, sellers can compare the products using tools or on their own. This gives them a good idea of product alternatives available, the standard rates, if a product need is unfulfilled. When people see many items ready for purchase, they feel more confident about spending.

Several payment modes

Buyers like personalization – the same goes for paying for their orders. Ecommerce marketplaces permit multiple payment modes that include UPI, cash on delivery, card on delivery, net banking, EMIs on credit or debit card and pay-later credit facility.

Enables easy exports

E-commerce exports assists sellers to directly sell to international customers in global marketplaces. This allows them to transcend beyond national boundaries and expand abroad. With e-commerce, sellers don’t have to invest in a physical setup to reach customers. Instead, they can use attractive product listing and acquire new customers internationally with ease.

Personalized online experience

An ecommerce website can help enhance the online shopping experience. One of the biggest online business advantages is that you get to create personalized landing pages for different audiences. This can entice them to buy from you without much extra work on your part.

Based on the Importance of E-commerce to Businesses & Business Owners, as well as the e-commerce statistics, it’s clear that online selling is the way forward. Reach out to Robisearch Limited today on 0716413386 or 0780655987 and get your dream  ecommerce website today!

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  • IRENE
  • Business, Business Growth, Information Technology, Performance Improvement, Results Delivery, Sales Analysis, Strategy
  • September 5, 2022

Importance Point of Sale System to Retailers

 

 

Importance Point of Sale System to Retailers – Point of Sale Software helps offer valuable insights into the inventory levels, customer data, sales records, and more. This information makes it easier for retailers to build their future marketing and management strategies based on current insights.

Here are some of the reasons Point of sale system is the way to go for retailers:

  • Order and Billing

The most common feature of the point of sale software is to simplify billing and transactions. The system you choose must feature the billing and order processing module that can scan the purchased goods and accept payment through different payment methods.

  • Track Your Sales Performance

Recording your sales performance can be a challenging and time-consuming task for retailers. You are going to need an accountant to record daily and weekly sales transactions in a systematic manner. You will need this data to generate accurate reports concerning the overall sales performance of your business.

  • Inventory Management

Another important yet tedious administrative task is inventory management. The POS software enables store owners to gather real-time inventory updates anytime and anywhere. Using this automated software, you can track the inventory as it goes in and out of the warehouse.

  • Customer Management

You don’t need to install a special software application for managing customer relationships. The POS software comes packed with the customer relationship management module that helps you track their previous purchases and expenditure. By providing your customers with personalized service, you can boost your relationship with your audience and help build their trust in your brand.

  • Employee Management

Usually, companies implement a separate module for managing employees’ performance. They opt for HR management system or employee attendance tracking software to automate all the employee management tasks. However, POS software can also be used for tracking the employee’s performance and their overall productivity.

  •  Purchase Orders

Another important module of the point of sale software is the purchase program. For medium and large-scale organizations, preparing the purchase order and forwarding it to the supplier can turn out to be a hectic job. As a business owner, you are supposed to list the products you need to add to the inventory.

  • Reporting and Analytics

Point of sale software generates accurate sales reports that allow business owners and managers to track their sales performance. From profits to business expenses, everything can be recorded and monitored from one place. It helps you gather real-time data in the most convenient way. If you choose to install the cloud-based point of sale software application, you can collect the sales, employees’ performance, and other such reports at any time and anywhere.

      8. Greater Accuracy

A point of sale system with an easy-to-use, touchscreen interface puts all the information your sales associates and cashiers need at their fingertips.  It eliminates manually keying in items and prices like you would with a cash register. Point of sale technology improves accuracy throughout your entire operation, with real-time data. Eliminating the need to upload or enter data into back-office systems — minimizing the risk of human error.

       9. Faster Service

Your customers do not want to wait in long queues. In fact, if checkout lines are too long, customers will get frustrated and put back the items they intended to purchase and walk out. A POS solution provides a faster checkout process than cash registers, especially if they’re using a barcode scanner to ring up the products.  POS technology allows you to make the most of the checkout experience to engage customers and make sure they leave with a good impression of your brand.

       10. Simplified Accounting

A point of sale system helps streamline the accounting process. Old-fashioned cash registers force accountants to sort through hundreds of receipts, but with a POS system, you can print reports and, in many cases, import data directly with your accounting software.

          In conclusion, a POS system can boost the performance of your business. As we have seen, these systems come with different features which allow you to perform various activities as explained above. You should be aware of the features you would require for successful management of your business. If you have not yet purchased a POS system for your business, you are indeed missing a lot. Look for it today to boost the performance of your business. At Robisearch Limited, we specialize in point of sale solutions for all business types.  Contact us today  on 0716413386 or 0780655987 to find the best option for your business.

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  • IRENE
  • Business Growth, Information Technology, Performance Improvement, Results Delivery, Sales Analysis, Strategy, Sustainability
  • August 3, 2022

FEATURES TO LOOK FOR IN AN INVENTORY MANAGEMENT SOFTWARE

 

Inventory management software is a tool that automates every aspect of inventory and warehouse management, streamlining the tasks required to effectively track inventory, manage reordering and update accounting data.

Since inventory management software is important to the daily operations of a business, it’s imperative that you select a solution that is reliable, effective and has the features you need. The following are some of the features that you need to look for:

  • Point of sale integration: An integration with your point of sale system helps retailers automatically track when a product sells, whether in a physical storefront, on an e-commerce platform or through another sales channel. When a product is scanned or checked out in an online cart, the point of sale system automatically updates the inventory management system, accounting for the sale in real time. Coupled with automated reordering, this feature allows retailers to ensure they always have a suitable amount of stock to quickly fulfill orders.
  • Inventory catalog: For retailers, it is important to be able to catalog inventory not just by the type of unit, but also by distinguishing characteristics like size, color and other distinguishing characteristics. For example, if you sell shoes, you should be able to specify shoes down to the specific type.
  • Automated reordering: When your inventory level is getting low, it’s important to order more with enough lead time to avoid running out, especially for your bestselling items. Many inventory management systems offer automated reordering; simply set your minimum quantities for each item and, when that number is reached, the system will automatically generate a purchase order to send to your supplier to refresh your stock level. Smart inventory management systems can also automatically optimize your reordering points and reordering quantities per item based on historical sales data to keep your inventory level at ideal quantities.
  • E-commerce integrations: Most retailers now sell across every sales channel – physical storefronts, e-commerce websites, online marketplaces like Amazon and more. It is critical for your inventory software to track sales on all channels so you don’t accidentally try to fulfill more orders than you have stock. Integrations with your e-commerce channels will help ensure you don’t run into this problem.
  • Product cost analysis: Product cost analysis tools not only track your raw materials and finished goods, reordering the necessary components when they hit minimum levels, it also helps predict your labor costs and operating costs, such as machinery acquisition and maintenance expenses. Look for an inventory management system that can generate a bill of materials that includes a description of all these costs
  • Forecasting:  Forecasting is the process of analyzing historical production and sales data to predict what future order management needs will look like. A forecasting tool can help improve the accuracy of this process. Software with a forecasting feature will analyze your data to determine optimal reordering points, hiring recommendations, and even shift schedules required to meet your targets and continue growing.
  • E-commerce integrations: E-commerce used to be only for retail, but today more manufacturers are selling directly to consumers. Finding an inventory software with e-commerce integration is also important for manufacturers, even if they don’t currently sell directly to consumers online, because they could use it streamline sales to their retail clients, or they could even expand to include an additional sales channel in the future.
  • Barcoding: Barcoding is the feature that warehouse management systems use to track the inflow and outflow of products in storage facilities. Workers can scan items in as they’re received, scan them when they’re moved to a specific aisle and bin, and then scan them again when they’re out for shipment – automatically tracking all movements.
  • Inventory management integration: While warehouse management is a subset of a wider inventory management strategy, the two are closely related and should be integrated. Look for a warehouse inventory management system that is seamlessly integrated with your larger inventory management software – most vendors offer this option.

Inventory management is key for any business that maintains stock of goods or raw materials on hand. While inventory management has  historically been a manual process, Robisearch Limited has eliminated the need for a labor-intensive and error-prone manual inventory management system. The Robisearch Point of sale has inventory management software that helps streamline the process, reduce errors and help businesses optimize the way they maintain and order the products they sell. Reach us on 0716413386 or 0780566987  for more information or any inquiries.

 

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