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Why Point of Sale Systems Are The Best For Managing Small Businesses
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  • Home
  • About
    • About Us
    • Branches
      • Nairobi/Ngara
      • Kisii
    • STOP AJALI
    • Vacancies
  • Our Clients
  • Products
    • Point of Sale
    • Bulk sms
    • web design and development
    • Robisearch ERP
    • Property Management System
    • Biometric Time – Attendance
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  • Community
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Business Growth

  • IRENE
  • Business, Business Growth, Results Delivery, Strategy, Sustainability, Uncategorized
  • February 1, 2023

Why Point of Sale Systems Are The Best For Managing Small Businesses

Retail POS System Software, Free trail & download available at Rs 25000 in Pune

Small business owners can use a POS system to better understand their sales trends, available inventory, and customers. Moreover, mobile solutions enhance the customer experience with quick checkout options and integrated customer programs. A POS for small businesses can keep track of your inventory and indicate when you need to reorder stock. This is extremely important for small businesses experiencing rapid growth! Your POS can instill inventory processes that grow with your business, saving you time and money in the long-run.

Plan for growth

A POS for small businesses can give you snapshots of the health, growth, and performance of your store at any time, without overloading your team. Every shilling you spend on your business needs to yield a good return, and your POS can help ensure that you’re making smart business decisions.

Inventory management

A POS for small businesses can keep track of your inventory and indicate when you need to reorder stock. This is extremely important for small businesses experiencing rapid growth! Your POS can instill inventory processes that grow with your business, saving you time and money in the long-run.

Connect with customers

For retailers looking to grow, loyalty programs are an important feature to look for in a POS for small business. Loyalty programs help keep current customers shopping at your store and draw in new customers. Loyalty rograms can grow your small business by:

  • Incentivising customers to shop at your store
  • Building brand loyalty
  • Encouraging additional sales per customer visit
Employee management

A smart POS system has an employee management feature that lets you manage employee information, track the number of hours they work, and follow their sales details, and much more. This excellent feature also reduces fraud by giving you the authority to assign specific functions or parts of the POS system to your employees that is necessary according to their role. You can even discover your busiest occasions so you can productively schedule the timing of your staff.

Saves time and money

As small business owners, you have a lot to juggle. An online POS system saves you time, money, and effort. It speeds up the checkout process, which drives more sales for the business. POS solution also diminishes human blunders as it automates all the manual tasks and produces real-time insights to track down the finances better.

Easy access

The use of a cloud-based or online POS system will let you access your business insights anytime from anywhere you want, as it stores the data on the cloud. It is an excellent solution for preoccupied owners. You don’t need to visit your store regularly or call your engaged representative to track your stock. Access your back-office anywhere from your devices and gather the information by yourself.

Easy payment methods

Using advanced POS software, you can increase your business credibility by accepting various payment methods, whatever your customers prefer. Easy payment acceptance will lure your customers to visit the store again and again, which will directly increase the higher sales potential.

Real time insights

A POS system will provide you with real-time insights that will help you to track and maintain your stock. Its analytical feature enables you to figure out which items need restocking, additional advertising, or when to run off-peak hour promotions to expand sales that are significantly useful for the operation of your small or medium-sized business.

No matter what kind of POS system you have in place or are considering, it’s important to partner with a company that simplifies payment solutions. And that’s where Robisearch Limited comes in. For more insights on point of sale for small businesses, reach us on 0716413386 or 0780655987.

 

 

 

 

 

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  • IRENE
  • Business, Business Growth, Digital, Information Technology, Uncategorized
  • January 12, 2023

FUNDAMENTALS OF DIGITAL MARKETING

Digital Marketing Fundamentals You Need To Know About

Digital marketing is marketing your product, whether a good or service, through digital means. It involves marketing through online mediums. Digital marketing constitutes all the modern marketing techniques and is a growing marketing trend. This is why it is important to learn about the fundamentals of digital marketing. It has opened many avenues for different organizations. Therefore, every brand has to imperatively employ digital marketing techniques for leading their business successfully.

Search Engine Optimization

SEO is the organic way of gaining traffic. It is through the bots that Google or any other search engine uses that indexes the content. The bots crawl the web, and using various algorithms, they analyze the content index and then decide in which order the content would appear in the search results.

Content marketing

Content marketing is a strategy to target the desired audience by creating relevant content. This can be in the form of articles, videos, podcasts, or any other media meant to engage and retain an audience. It can be achieved through blogs, newsletters, emails, etc. When done strategically, it leads to great results. These results can be analyzed through the fact that businesses with blogs get 67% more leads than other companies. Content marketing helps in earning leads and helps brands to convey the product ideas and vision.

Email marketing

Email marketing is an easy and effective way to stay connected with existing and potential customers.  It can be understood as an advertisement that is aimed at garnering traffic on the website and has the highest conversion rates. Most of the email marketing constitutes emails that communicate new offers and coupons to spike the recipient’s interest.

Social media marketing

Social media marketing is the easiest and most effective way to connect with the target audience.  It allows the brands the opportunity to track the reach of their content. Through the various tools that are offered by the social media platforms themselves, it has become very easy for the brands to identify patterns and find what works best for them and where they can improve.

Affiliate/influencer marketing

Affiliate marketing is getting the product promoted through another person and paying commission to them on every sale made. It is using the reach of an individual to your own advantage. Here, the affiliate needs not to be an individual alone but can be an entity also. The influencer promotes the product, through any medium like a YouTube video or a blog. When people click on the link provided to them for the product, ultimately buying it, then they are compensated for it through commission.

Video marketing

Videos have proved to be more engaging than any other form of content. Video marketing can be used to increase awareness about the product and increase traffic on the website. Video marketing also holds the potential of the video getting viral.

Audio marketing

Audio marketing is now not limited to radio only.  There are other options available now for audio marketing, like streaming an audio or more popular methods like a podcast. There are also smart home assistants like Ok Google and Alexa who have contributed towards audio marketing.

Pay per click

Pay-per-click is a part of paid media that is used to increase the rankings on search engines through paid means. Pay-per-click is used to improve rankings by moving on top of the search results and drive more traffic. The advertisement stays for as long it is being paid for.

Mobile marketing

Mobile marketing involves everything that is done on the desktop and presenting it for the mobile. The websites that are designed should be mobile-friendly, and activities that can be considered unique to mobile marketing are in-app-built notifications, text messages, and social media activity to a certain extent.

Digital marketing is a growing vertical of marketing that holds immense scope. It has many aspects that one can explore.  If you want to dive deeper into it and build your business on it. Contact Robisearch Limited today on 0716413386 or 0780655987.

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  • IRENE
  • Business Growth, Digital, Information Technology, Marketing, Uncategorized
  • January 4, 2023

Advantages of Digital Marketing To Startup Businesses

digital marketing plan

Most startups are small business projects which are directly attacking the problems that are in the market by creating effective solutions. There are a lot of challenges like finances, product management, customer relationship and many more that a startup faces. Fortunately, we have digital marketing. Digital marketing is an efficient tool to tackle most of these issues with precision to help a startup grow its consumer base and revenue.

Below we have compiled a list of benefits of digital marketing for startups.

Budget friendly

Startups have limited financing so they need some effective strategy that would give them high returns for small investments. This is the most important aspect of digital marketing. Digital marketing is much cheaper but way more effective than any other means of traditional advertising. Through digital marketing campaigns, startups can reach millions of people in a small period of time. It gives them the ability to understand their customers better. Therefore,  startups can use digital marketing to achieve their goals, boost their business and establish themselves just by spending a small amount of money.

High customer satisfaction

Customer satisfaction is the most important goal of any business. Customer satisfaction can be conveniently achieved using digital marketing strategies. Digital marketing provides technology which takes customer support to another level. Startups can analyze, track and monitor the behaviour of their customers. It would lead to a better understanding of customers requirements. When a startup knows and understands the likes, dislikes and requirements of their customers it becomes much simpler to provide a better service and to satisfy customers. Now, if the costumers are satisfied and happy  with the brand, brand identity would resonate itself and  the startup would get the loyalty of their customers.

Increase your visibility

Digital marketing is an efficient tool to increase the visibility of your business in a small period of time. With the increase in visibility, the influx of new customers would increase drastically. By running a digital marketing campaign you will reach thousands of new customers. Then the new customers would share and recommend your brand to others leading to a large revenue generation chain. This will make a startup more established and secure.

Return on investment

This is yet another beneficial aspect of digital marketing. Startups can easily determine the return of investment that they generate through marketing campaigns. It helps a startup to precisely determine which strategies and campaigns are working the best for them. This helps in decision making on which marketing campaign to invest in so that they can optimize the conversion rate and thus increasing sales and revenue.

Search engine optimization

SEO or search engine optimization is the process by which an organization keeps their site ranks high in the search engines for relevant keywords. For a startup to grow it certainly needs an SEO friendly website. This will help them  appear in more searches (on search engines like google, yahoo and bing) more people would visit their website that means more awareness would be created about their brand which leads to the generation of more revenue.

Many startups fail just because of poor marketing strategies. So if you want to turn your startup into a successful and prominent business you need to utilize digital marketing. Contact Robisearch Limited today for the best digital marketing solution for your business today. Reach us on 0716413386 or 0780655987.

 

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  • IRENE
  • Business Growth, Information Technology, Performance Improvement, Results Delivery, Strategy, Uncategorized
  • December 20, 2022

Four Types of SEO Strategies To Give Positive Results To Your Business

 

Search engine optimization is the process of improving your website to increase your rankings on Google for key terms related to your business. SEO is one of the most effective digital marketing tactics you can invest your time into, and there are a variety of ways you can take advantage of the practice.

Here are four key types of SEO that you can get started on:

On page SEO

On page SEO is the most common strategy that businesses focus on for their sites. This strategy refers to changes you make on your site that positively impact its performance. One of the most common on-page SEO optimizations is keyword optimization. When users conduct searches, they use keywords to generate a list of relevant search results. To help valuable leads find your business, you need to conduct keyword research to discover the keywords and phrases people search online to find your products and services.

By targeting keywords related to your business and creating valuable content, you can help your business appear higher in search results — and ultimately, you will earn more leads and revenue.

Another on-page SEO strategy is optimizing URL structures. When users are on your page, you want to help them remember your page. A customized URL structure will help you optimize your site and make it easier for your leads to remember your site.

Off page SEO

Off page SEO involves optimizations to your site that don’t happen on your site. These are external factors that influence your site’s performance. One of the biggest off-page SEO factors is social media sharing. When you share your site link on your social media pages, you can’t control how your audience interacts with your links on your social pages. This is an external ranking factor that can help your site perform better.

It’s important to note that social signals don’t directly impact your SEO. They have no direct effect on improving your ranking but can lead to behaviors that help improve your ranking. Some other off-page SEO factors include reviews and backlinks. These things drive traffic from other places to your website.

Technical SEO

Technical SEO involves optimizing the backend of your site to help it run properly and improve your site’s ranking. These are elements that are on the backend of your site. You can have a beautiful looking site, but it won’t matter if the technical aspects of your site aren’t optimized. One of the biggest technical SEO aspects is page speed. When users visit your page, they don’t want to wait forever for it to load. If you want to see the best results with your page, you must ensure it loads quickly.

You can optimize your site for mobile by implementing a responsive design. This ensures that your website adapts to fit a user’s device. It provides a better experience for them.

Voice search SEO

One of the newest types of SEO optimizations is voice search. Voice search SEO has become one of the most popular ways to conduct searches. With devices like Alexa, Google Home, and Siri, voice search will continue to grow. Voice search SEO requires optimizing for the right keywords. You must optimize your site for words that your audience will verbally use. This includes slang words.

When you optimize for voice search SEO, you must optimize to deliver information quickly. Users conduct voice searches to get quick answers. This means you must structure your content to make it easy for Google to pull the information.  You can create bulleted lists to make information easier to see. Putting the most important information first to answer a query will also help.

In addition, you’ll also want to consider slang. If there is a certain way that people search for information surround your business, use that slang to help direct leads to your page.

In conclusion, these are four of the main SEO strategies that companies use to help them drive valuable traffic to their website. For more information, contact Robisearch Limited on 0716413386 or 0780655987

 

 

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  • IRENE
  • Business Growth, Information Technology, Sustainability
  • December 16, 2022

Must Have Features For An Efficient Property Management System

A hotel management system vendor selection is one of the most important decisions a hotel operator will ever make. This article will help you know exactly what to look for so that you can make informed technology decisions for your property.

Easy to use

A user-friendly interface is the most important factor when choosing PMS software for a hotel. If your software is complex, more mistakes will be made and this will cost you more money.

Housekeeping management

Your PMS should allow your housekeeping team to mark rooms as clean, dirty, or out of order. Having this information in one central place gives the front desk visibility of room statuses. This will help them accommodate early check-in’s and room moves with much ease.

Guest profiles

Guest profiles store your guests’ contact information, stay history, and even preferences, so that you can deliver a more personalized experience during their next stay.

Reservation management

The absolute most essential PMS feature is reservations management and front office features. By housing all of your reservations digitally, hoteliers can make a paper reservation book a thing of the past. Within reservations management, you should be able to set rates, control availability, offer promotions, and visualize reservations on a calendar.

Room management

The room management module of a PMS is like your virtual front desk. This enables the front desk agents check guests in and out, and cancel or extend reservations with just a few simple clicks.

Invoicing

When most guests check out, they want a copy of their bill. Your PMS should be able to easily export guests’ information that contain all charges from their stay. Similarly, you’ll want solid, straightforward financial reporting that helps you reconcile revenue and expenses from room revenue, outlets, vendors, and more.

Payment processing

Gone are the days when guests paid with cash or cheque. You’ll want a PMS with a payment processor integration that allows you to effortlessly charge guests’ credit cards and have secure access to major payment gateways.

User logs and permissions

It is important to keep front-line staff accountable with detailed user logs to have an automated record in case of any mistakes. Additionally, it is critical that staff are only able to access the parts of the hotel management system required to complete their core tasks.

Client communication and data management

It’s important for property owners to collect and organize guest data to stay in touch with current and past customers post check-out. Most PMS systems will offer some kind of CRM functionalities. This helps seamlessly store guest data and use an easily accessible database.

Reporting and analytics

For a hotel’s business growth, it’s essential to keep track of reservations, revenue, room inventory, occupancy, etc. With a good PMS, you’re able to generate consistent, accurate, and timely reports specific to your needs and requirements. This helps get access to the right data to make informed decisions.

Looking for more advice and information on Property management systems? Robisearch Limited offers the best hospitality specific software and services that best match hotels’ visions and requirements. Contact us on 0716413386 or 0780655987 for the best PMS solution in the market today.

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  • IRENE
  • Business Growth, Information Technology, Strategy, Uncategorized
  • December 8, 2022

Why Businesses Need Point of Sale

There are many benefits of purchasing a POS system, notably making it easier to manage your retail business. A POS system can significantly simplify daily business tasks and help make profit.

A POS (Point of Sale) system is the combination of software and hardware to facilitate your business operations. A POS consists of software and hardware to run the software. Hardware may include a computer, a physical terminal, a scanner, a printer, and other devices to operate the point-of-sale software. The software tracks and organizes your store’s information. The benefits of having a point of sale in your business includes:

Better inventory Management

A POS makes it easy to keep track of the inventory your store has. It allows you to manage your inventory in real-time and to know the number of products you own over a given period.

Quick payments

A point of sale helps make payments faster. The employee selects the products the consumer wants to buy and the system automatically calculates the price. The invoice can be sent by email or printed directly on the spot with a receipt printer.

Improved customer satisfaction and loyalty

With a POS system, it’s easier to exceed consumers’ initial expectations by providing fast, accurate and efficient service. By combining these three components, customers will surely be more satisfied and will likely return to your store

Better customer experience

Creating a proper customer experience leads to better customer satisfaction, and as mentioned earlier, a fast point of sale allows you to complete transactions faster. Consumers don’t like to wait and a fast point of sale is an excellent advantage for them too.

Improved customer orders

Once you have the product, the software informs the employees to remind them to contact the customer in question. This feature supports the store in keeping track of the orders requested and recording them. This can help ensure better customer satisfaction and can sometimes become an additional revenue stream.

Increased efficiency

There are many functions in your POS system that can help you to work efficiently and quickly in your shop. These include inventory management, promotion management, ordering and more. By using these various features, your business will probably be well organized and your decisions will be easier to make.

Time saving

As mentioned in the previous points, the software can help you with inventory management, orders, purchasing, customer management and more. Some functionalities can even perform actions automatically. For example, the creation of real-time reports or the minimum quantity of products to keep in inventory. These features can save your company time.

Increased revenue

By reducing your operating costs, you’ll probably save money. By saving that money, you can have more income in your pockets. Also, a point of sale software can offer various functionalities that can help increase your sales.

Advanced reports

Creating manual reports takes a lot of time to compile, complete and organize. It can become difficult to gather relevant information in your reports to fully understand the state of your business. With a POS system, the software allows you to create reports automatically to have a global view of your business.

Multi store functions

It can become difficult to manage several stores in a network, where each has specific needs according to their customers. Robisearch Limited offers the possibility to manage networks of stores or “multi-store” management. These features can significantly reduce the workload for your company that owns several establishments.

Robisearch Limited offers custom development to its customers. This custom development can be for specific needs and functions a company requires. You can learn more about our features by contacting one of our experts on 0716413386 or 0780655987

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  • IRENE
  • Business Growth, Information Technology, Marketing, Strategy, Uncategorized
  • December 6, 2022

How Businesses Can Use Bulk SMS This Festive Season

Christmas festive season is here and it is a great opportunity to reconnect with our customers and clients. You can plan out effective bulk SMS marketing strategies during festivals. This will help you in making a better connection with your customers and increase your sales. A proper Bulk SMS campaign can increase sales by up to 200% in just a couple of days during the Christmas season. Many popular Brands use SMS for marketing their products or services during this season.

Below are a few tips on how you can use Bulk SMS this festive season to increase sales:

Welcome new clients

Sending a bulk SMS to welcome a new customer is a way of showing interest and contributes to a high level of customer service. If a customer has signed up for an online newsletter or opted into an SMS marketing list.

Send festival greeting SMS

Festive season is the time when usually people are willing to do shopping. Sending the festive greeting SMS at this time will surely bring customers to your shop again.

Order confirmations and delivery updates

Contact customers with a bulk SMS text to let them know that their order has been received. This is another significant way of providing exemplary customer service.

Mobile coupon redemptions

Coupons delivered via SMS have redemption rates 10 times higher than printed coupons.

Using links to promote your online presence

You can incorporate links in SMS messages to encourage the customer to look at your site. View seasonal promotions, new products, and blogs. Smartphone capabilities can effectively ensure that customers are simply a text message and a click away from viewing your site.

Discount offers

98% of SMS messages are opened within the first 3 minutes they are sent to the recipient. Studies show 45% of shoppers say sales and discounts are the most important factor for festive shopping and they prefer SMS over emails.

Seamless integration with your business application

Bulk SMS has an API that you can easily integrate with your business application so that you can seamlessly send SMS to your audience without so much hustle.

Cost effective

Text messages are cheap especially if you buy them in bulk. No other marketing method provides such affordable results, particularly if compared with traditional marketing methods, such as TV, radio or print media. This will help you get more clients and also save money at the same time.

SMS Marketing engages your customer directly, at a personal level, and can direct them straight to your business. It is important to take advantage of SMS marketing this festive season. For more details on Bulk SMS Services, kindly get in touch with us on 0716413386 or 0780655987.

 

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  • IRENE
  • Business Growth, Performance Improvement, Strategy, Sustainability, Uncategorized
  • November 30, 2022

Advantages of PMS To The Hospitality Industry

With a hotel Property Management System, it becomes easier to eliminate costly overbookings. This is possible due to ease of managing room availability, integrated Channel Manager to improve occupancy, integrated payment gateways, and other functionalities. While using a good PMS, you can also efficiently perform day-to-day operations, such as updating rates, managing housekeeping tasks, and transferring guests. Other advantages include:

Better customer data management

PMS for hotels consolidates and securely keeps all customer data. This helps to form detailed guest profiles and ensure compliance with applicable consumer data protection regulations. This assists to avoid common booking hotel frauds. The understanding of customer buying patterns enables hotel businesses to develop more targeted packages and services.

Improved revenue management

Hotel property management software connects operations and financial processes. It leverages pre-built integrations to accounts receivable, accounts payable, payment gateways, point-of-sale systems, and payment processors.

Enhanced check in and check out capabilities

A mobile-enabled cloud hotel PMS empowers a hotel’s front-desk staff to check guests in and out, assign rooms, and enable guest services anytime from any place.

All data in one place

Numerous tasks that were previously handled by different programs can be done from one central location. Management can keep everything in one place where it won’t be lost. Employees can access, update, and track all relevant information across all departments and multiple property locations. Moreover, they can do it from any location and collaborate more effectively.

Improve relationships with guests

Hotel management software will help you provide a smoother contactless payment experience and check-in/out experience, making for happier and more loyal guests. Personalising guest communication is also easier and quicker with software, enabling you to build loyalty more regularly. The more loyal guests you can create, the more direct bookings you can drive.

Greatly reduce manual errors and double bookings

With an automated system making it easier to input and process data, your records will be much more accurate and it will be much quicker to reference them. Integration with a channel manager will also ensure your inventory is updated automatically, reducing the potential for annoying double bookings – improving life for you and your guests.

Make better business and marketing decisions

Your system will help you record guest data more accurately and more comprehensively. Having this on hand will allow you to build profiles and identify trends around guest preferences and their habits. With this information you can adapt your marketing strategy and pricing accordingly to make sure you’re getting as many bookings as you want.

Robisearch Limited offers a property management system that can be used in hotels. The software includes several valuable features that facilitate daily hotel activities such as direct bookings, housekeeping management, personalized services, transaction operations, reporting, and analytics. Contact Robisearch Limited today on 0716413386 or 0780655987 for improved hotel services.

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  • IRENE
  • Business Growth, Marketing, Performance Improvement, Strategy, Uncategorized
  • November 29, 2022

Advantages of SEO To The Hospitality Industry

Hotel SEO not only provides value by helping your website move up in search engine results, it’s also very cost-effective. This SEO strategy is more about investing time and expertise rather than large sums of money, so any hotel or hospitality business can benefit from SEO regardless of their size, marketing power or financial position. Below are some of the advantages.

Increased profits

When traffic increases and the website reach to the targeted audience, it is reasonable to expect more sales. As the more visitors arrive at the websites, the chances of booking in the hotel increases and so does the profit. SEO improves the volume of visitors as well as attracts the right demographics. The high traffic level makes it easier to split-test landing pages and improves the business.

Enhanced brand credibility

As brand awareness increases, the credibility of the website increases. SEO helps in making the brand more familiar to the audience while increasing the reach of the google results. In such a manner, the website gains the trust of the customers and they did book the hotel or resort.

Improved customer loyalty

As the greater number of visitors arrives on the websites, you can build a robust program and provide customers with more advantages. Better programs, schemes, and services for the customers can be mailed with the special offers on a regular basis. It helps in improving relations with customers and improves customers loyalty over time. Without effective SEO, the traffic decreases significantly and profits also reduce.

Improved brand awareness

SEO helps in improving the ranking of the website page and improves the rank in SERPs. This results in gaining more exposure and improves the chances of a high number of visitors. The coming backs of repeated customers improve the exposure and increase the awareness of the brand.

Increased website traffic

If SEO is effective, then helps in improving the number of visitors on the website and eventually leads to a better or higher ranking. The higher the rank in search engine result pages (SERPs), the more the chances of reaching the website to the targeted audience.

Google does not rank all websites equally. Therefore, hotels that focus more on SEO have a significant advantage when it comes to being found online. According to research, the first page of any search result receives nearly 90% of all web traffic. Hence it is very critical to rank high on Google. Robisearch Limited can help you with this. Contact us on 0716413386 0r 0780655987 and get a good SEO strategy that can help you with this.

 

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  • IRENE
  • Business Growth, Marketing, Performance Improvement, Sales Analysis, Strategy, Uncategorized
  • November 23, 2022

Importance of CRM Software in Sales and Marketing

CRM stands for Customer relationship management. This is a type of software that helps businesses manage, track and organize their relationships with customers. A CRM can help you store customer data such as user behavior and how long a customer has been with your business. It also stores purchase records and notes on sales interactions. This helps to optimize your sales and marketing processes and improve customer service across your organization.

CRM software can be used in various ways to provide numerous benefits to your business. Below we discuss some key benefits of a CRM software in sales and marketing.

Increased sales

A CRM tool can help you streamline your sales process, build a sales pipeline, automate key tasks and analyze all of your sales data in one centralized place, potentially increasing sales and productivity. A CRM helps you establish a step-by-step sales process that your employees can rely on every time and that you can easily tweak as issues arise.

Improved customer retention

A CRM software will provide sentiment analysis, automated ticketing, customer support automation and user behavior tracking to help you determine problems and quickly address them with your customers.

Centers business growth around your customers

The software allows you to architect your business as it appears to your customer and audience. The CRM aligns all of the work your sales, marketing, and service teams do with a variety of natively built tools and integrations — this makes it easy for you all to collectively center business goals and daily work around your customers.

Automate daily tasks

CRMs automate other day-to-day tasks, speeding up your time-consuming but necessary work. CRM automation may include data entry and contact record updates after every interaction.

Create work flows

The best CRM software offers workflows. Workflows complete and organize sales, marketing, and service processes to save you time. It helps you set criteria that automatically enrolls records and takes actions of your choice .

Data driven marketing

CRM empowers marketers with data-based insights, the results of numerous marketing campaigns measured in figures and reflected in various charts and diagrams. This info is the necessary condition for efficient campaign budget allocation and resource adjustment. It may mean tracking conversions resulting from certain marketing activities and campaigns, and is no doubt invaluable in determining which efforts bring the best ROI and should be carried on and which do away with.

Optimized segmentation and targeting

CRM is capable of collecting and storing a lot of information. Marketers can use this information to  segment the customers much more precisely. This can be based on numerous criteria, from geographic location to financial details, previous interactions, etc. This results in messages and content delivered to them being much better targeted and, consequently, receive the improved response and brand loyalty.

Social branding

It may be overwhelming for businesses (especially startups) to promote their brand on several social media platforms. Using CRM, monitoring and managing the company’s presence in social media is much more effective and less time-consuming.

Multichannel marketing

CRMs possess the multichannel marketing functionality which lets conducting simultaneous marketing campaigns across different sales channels and touchpoints, like regular mail, email, mobile, social media, web, etc.

Tracking and analysis

CRM is capable of tracking the lead data, enabling you to evaluate the return on lead investments. It shows which lead sources are bringing the most revenue to concentrate on them. Further analytics functionality includes creating sales forecasts, monitoring the pipeline and spotting points where customers drop off, effective budget management, etc.

A CRM has the power to supercharge your business. Choose the right system for your team to start growing better. Contact Robisearch Limited today on 0716413386 or 0780655987 and grow your business.

 

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  • Phone: (+254782337270) Kisii & (+254716413386, +254780655987) Nairobi
  • E-mail: info@robisearch.com, robisearch@gmail.com

Our Products

  • POS | ERP Robisearch
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OUR PARTNERS

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