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Boosting Your Pharmacy’s Performance with Robisearch Point of Sale Systems
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    • About Us
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      • Nairobi Branch
      • Kisii Branch
      • Mombasa Branch
      • Kampala Branch
    • STOP AJALI
    • Career
  • Our Clients
  • Services
    • eTIMS Compliant Pos in kenya
    • Point of sale software
    • Web Design and Development
    • Bulk SMS & Bulk WhatsApp
    • Robisearch Erp
      • Robisearch ERP Features
      • Robisearch ERP
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Performance Improvement

  • Robisearch
  • Business Growth, Performance Improvement, Technology for SMEs in Kenya
  • February 20, 2024

Boosting Your Pharmacy’s Performance with Robisearch Point of Sale Systems

Utilizing the Robisearch Limited point of sale sofware is paramount for pharmacies and chemists, providing numerous advantages that elevate efficiency, customer service, and overall management. Robisearch Limited’s POS system stands out, and here are key points showing its importance;

  1. Procurement:
    • Benefits: Streamlines the process of acquiring new stock
    • Allows pharmacies to create purchase orders, track orders, and manage supplier relationships efficiently. Ensures timely restocking of medications.
  1. Invoicing and Quotation:
    • Benefits: Improves accuracy in billing and facilitates transparent transactions.
    • Enables the generation of professional invoices and quotations. Reduces the risk of errors in pricing and billing processes.
  2. M-Pesa Integration:
    • Benefits: Provides a convenient and popular payment option for customers.
    • Integrating M-Pesa allows customers to make payments using their mobile phones, enhancing the convenience of transactions.
  3. Purchase and Supply Management:
    • Benefits: Optimizes inventory and ensures efficient supply chain management.
    • Helps track and manage the entire supply chain, from procurement to distribution. Enhances visibility into stock levels and minimizes stockouts.
  4. Bulk SMS:
    • Benefits: Enhances communication with customers and suppliers.
    • Enables pharmacies to send bulk SMS notifications for promotions, reminders for prescription refills, or updates on new stock arrivals. Improves customer engagement and loyalty.
  5. Inventory Management:
    • Benefits: Ensures accurate tracking of medication stock levels.
    • Allows real-time monitoring of inventory, reducing the risk of overstocking or running out of essential medications. Improves overall efficiency in managing stock.
  6. Sales Reporting and Analytics:
    • Benefits: Provides insights into sales trends and business performance.
    • Generates reports on sales patterns, helping pharmacists make informed decisions. Enables data-driven strategies for improving sales and customer satisfaction.
  7. Customer Relationship Management (CRM):
    • Benefits: Enhances customer service and loyalty.
    • Maintains a customer database, allowing personalized service and targeted promotions. Helps in building strong relationships with customers.
  8. Security Features:
    • Benefits: Protects sensitive information and ensures data integrity.
    • Incorporates security features like user authentication and access controls. Safeguards against unauthorized access to confidential data.
  9. Time Efficiency:
    • Benefits: Frees up staff time for more value-added tasks.
    • Automation of routine tasks such as invoicing and procurement reduces manual effort, allowing staff to focus on customer service and other critical operations.
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  • Robisearch
  • Business, Industries, Performance Improvement, Transformation
  • January 30, 2024

REVOLUTIONIZING HOSPITALITY INDUSTRY THROUGH HOTEL MANAGEMENT SYSTEM

The power of a hotel management system

Introduction

Hospitality is a very competitive world currently. Efficient management is the key factor to a successful stream lined operation in a hotel management. A hotel setup needs to have an online presence that makes the reservation process for clients easier making them come back to your hotel setup time and time again. Automating daily operations and administrative tasks helps achieve customer satisfaction as it helps provide reliable and quality service time after time.

In this article, we’ll talk about property management systems (PMSs) that handle reservations, front- and back-office operations, channel management and you will also learn about the main functions of PMSs.

What is a property management system?

A property management system (PMS) is software that facilitates a hotel’s reservation management and administrative tasks. The most important functions include front-desk operations, reservations, channel management, housekeeping, rate and occupancy management, and payment processing.  Although PMS software mostly controls reservation and financial transactions, it may allow you to manage housekeeping and perform human resources management as well. In general, PMS facilitates the main processes in a hotel related to internal and external operations.

 

Reasons why your hotel needs a system

  1. Centralized Reservations System: Through this a hotel is able to have a centralized booking system that is efficient. With this it is easy for hotel personal to handle bookings as many as they are. The hotel management system will reduce over booking or double-booking and provide real time information of available rooms and spaces. Through this a smooth check in of clients is observed.
  2. Guest management and personalization: The hotel management system helps keep track of guests, their stay in history and it makes it an open space for staff to understand guests this tailoring client experience into a personalized, memorable experience.
  3. Efficient Front Desk Operations: The front desk of a hotel is the heart of any hotel setup. Tasks such as checking in and out of clients is done from here. A well streamlined front office ensure s that everything running on in a hotel runs smoothly transactions be4cause they can be integrated with the system, securing of a space in a facility.
  4. Integrated point of sale: Since in a hotel there is an expectation of services like restaurant(food), spa and recreation facilities, an integration of pos system in the hotel management system helps streamline the billing and inventory process. This results to better control over operations, thus ensuring accuracy and a smooth experience for both staff and guests.
  1. Reporting: Data is a very powerful asset in any industry. Through data one gets an insight on revenue, number of rooms occupied, behavior of clients that is what they prefer while on their stay. This helps with making informative decisions that will be useful for business thrive since you will have a better understanding of what is suitable for your clients.
  1. Security: Safe guarding guest information is very essential in a hotel space is very crucial and financial transactions made. Automated processes reduce chances of human error thus accuracy is experienced.
  2. Inventory: By analyzing data from the past and market trends, a hotel owner can easily be able to come up with a strategic plan on pricing that will obviously leads to a good income generation and ability to retain clients especially when it comes to your ratings.

Conclusion

An advanced Hotel management system is a necessity in the ever-evolving hospitality world. Hotel management   system helps hoteliers deliver exceptional experiences to their guest thus easily making a good competitive     environment in the industry.

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  • Robisearch
  • Business Growth, Performance Improvement, Technology for SMEs in Kenya, Uncategorized
  • August 17, 2023

Why Point Of Sale Systems Are A Must Have For Supermarkets

5 things you must get right to succeed in retail in Kenya - HerBusiness

Today’s perfect supermarket point of sale and retail management solution is full-featured, speedy, and reliable.
The best POS systems for supermarkets such as Robipos should make it more convenient for you to process payments, manage the store and satisfy your customers. As such, it is advisable to get a solution that will also streamline operations, control cash flow, track the inventory, employees and customers.

Imagine arriving at a checkout point with a basket or cart full of goodies and when your turn arrives, you place your items on the checkout table while the cashier swipes bar code after bar code across a scanner before packing them in a bag. But then, there is that dreaded price check moment where an item is not in the system. Suddenly, the smooth moving line stopped being so smooth, testing the patience of both the customers in line and your staff. The stated scenario is why you should invest in point of sale systems for your supermarket.

Intelligent products pricing

Instead of arming a cashier with a bulky set of laminated Product Pricing cards, you can utilize touchscreen interaction where they simply need to tap the name of the product. This eliminates the need to fumbling through manual Product Price list and makes the shopping process faster.

Inventory management

Managing inventory in a supermarket requires a level of perfection that can only be accomplished through the use of point of sales system. The system has automatically-generated alerts around expiring products or low stock level thresholds presenting you with inventory reduction, cost-saving and just in time ordering flexibility. This lessens the amount of space that you need to devote to storing items, increases customer presentable shelf space, all while ensuring that popular and sale items remain stocked at all times. This aids you in keeping the promise most supermarket owners provide to their customers, those of product freshness throughout your store. Not only does this greatly improve your reputation, but it organically expands the reach of your brand.

Awareness of precisely targeted sales and specials

Taking control over the key aspects of customer outreach requires that you have the right POS functionalities in place. Equipped with accurate data from transactions and your customer orders, you can easily see into your customer’s mind and develop enticing specials based on prior purchasing habits. Robisearch Limited offers the best Pos for supermarkets that has customer relationship management tool to help with customer purchasing habits

Developing a customers rewards program

Organizing and executing a customer rewards program is both tedious and time-consuming when performed manually. In allowing your POS platform to conduct the heavy lifting, you can be assured of an accurate rewards program structure that will give you the precise customer data you need to keep your product offerings fresh and relevant to your brand.

Keeping the line moving faster and accurately

One of the primary driving factors for the implementation of technology in supermarkets is to improve the checkout process. Having point of sales systems fixes unscannable bar codes, price checks, or payment processing issues which can all lead to lengthy delays. By allowing your POS platform to control most of the menial aspects of customer engagement, you and your staff will have more freedom to interact with your customers while they are browsing your shelves. This serves to deepen the relationships you build with your customers while giving you a boost in operational efficiency and a reduction in costs.

Conclusion

Choosing the right POS systems for your supermarket requires in-depth research and knowledge to maximize the benefits that can be achieved. All the above listed POS functionalities are present in the best POS systems for supermarkets like Robipos. We will devote our time to identify the best suited point of sale system for your supermarkets or business needs. Contact Robisearch Limited on 0716413386 or 0780655987.

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  • Robisearch
  • Information Technology, Performance Improvement, Sustainability, Uncategorized
  • February 25, 2023

Benefits of ERP to the Hospitality Industry

Hospitality | Ever Business Solutions

ERP for the hospitality industry is a comprehensive system that monitors all of your hotel’s operations and services in real time. It allows you to closely monitor every ongoing process and service of your hotel, from room service to inventory management and guest check-in. The system enables you to manage orders, room service, the status of the services, and customer activity in sync. The key benefits of implementing an ERP for a hospitality business are as follows:

Better customer service

Using an ERP makes it easier for a business like a hotel to personalize their service, including tracking a guest’s tastes and room preferences. By gaining better insight into their past stays, you can offer them an even better experience in the future. Increase bookings and improve customer loyalty by offering targeted deals to customers. All that is easy with an ERP for hotel management.

Centralized management system

ERPs provide a single, centralized management system. For a hotel, restaurant, or other business in the hospitality sector, a centralized management system makes delegating and managing tasks such as housekeeping, room service, and repairs easier. For something like housekeeping, it could even automate the process. This streamlines your workflow and eliminates the risk of human error. Best of all, management and employees will easily be able to see what has and hasn’t been done using handy alerts and workflows.

Increased efficiency

There’s a lot involved in running any successful hospitality business. From handling customer complaints to cleaning rooms and delivering meals, luggage, or wake-up calls, hospitality involves a seemingly endless series of small tasks that add up to create a good or bad experience for your customers. Cut through the clutter with a hotel management ERP. It will allow you to streamline operations at your front desk by ensuring that staff always have access to the data they need.

Easier reservation handling and management

Hotel ERP software can help you manage reservations and improve performance. They also allow management to view overall occupancy rates, update the status of rooms, and more accurately predict future occupancy trends.

Real time data management and integration

In the hospitality industry, one of the biggest challenges is that every department may have scattered data. An ERP will allow integration of all this data and that too in real-time. The advancement in science and technology has allowed the ERPs to be made available on the cloud.

The cloud-based ERPs allow stakeholders to access critical data across departments and across multiple locations to be available in real-time. It provides a holistic view of all the business processes at any given moment.

Also, since every piece of data is available in a single system, data management and data analysis become easy and productive. It can help a business make quick decisions, gain more flexibility, and provide better customer service.

Effective cost management

The costs related to staff training also reduce significantly since they now have to be trained to use only 1 system compared to multiple systems. It saves a lot of time and frees up resources for reallocation to the core business functions.

The bottom line is that hospitality ERP software is good for your business. It’s good for your customers, your employees, your management team, and your bottom line. It allows you to provide a better, more personalized experience for you customers and improve bookings and revenue. Contact Robisearch Limited on 0716413386 or 0780655987 for a customized ERP for your hotel today.

 

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  • Robisearch
  • Organization, Performance Improvement, Strategy, Sustainability, Uncategorized
  • February 23, 2023

Importance of ERP For Hospitals

Hospital Management System

ERP for healthcare industry is very useful when it comes to managing core business activities like inventory, HR, customer relationships, and finances. For the integration of core and support services and back-office activities, various hospital departments require integrated systems. Healthcare providers grapple with the need to fulfil two major goals – deliver quality care to patients, and reduce costs significantly.

Healthcare institutions constantly upgrade ERP systems so that patient care becomes better and more accessible. Eliminating clinical errors and boosting the efficiency of care providers are two of the biggest reasons for the implementation of ERP systems in healthcare. Thanks to the burgeoning number of technological advancements, healthcare organizations are now able to integrate doctor and employee information with patient databases.

Healthcare providers need real-time patient information like various test reports so that they can provide effective treatment and ensure optimal outcomes. Streamlining information through various systems is critical – like the different diagnostic systems, communication systems, and electronic medical records for patients.

Access to medical records are given to patients, making it easy for them to take timely decisions and schedule appointments as necessary. Other benefits of ERP to hospitals include:

Decreased operating costs and reduced errors

ERP for hospitals makes processes more efficient. Tasks tasks like HR, accounting, payroll, inventory, and so on are handled by ERP and brought into one central database. This optimizes and automates numerous back-end processes like managing payroll, inventory, accounting, etc. This makes the whole process of monitoring costs more accurate and efficient.

ERP systems can monitor patient payments and also help healthcare providers track their own expenditures – by organizing and referencing operating costs for vendors and relevant services. Thanks to automation, the scope for human error in admin ops and data entry for inventory is almost zero.

Better financial planning

Medical ERP systems help hospital accounting and finance professionals manage bills, payroll, tax and expenses, inventory schedules, and medical equipment costs. This helps in planning the financial chart and managing profitability.

Record and planning automation

A fully automated ERP platform allows doctors and other medical professionals to easily manage appointments, patient records, and prescriptions.

Improved patient care

Hospitals and other medical facilities use healthcare ERP software to easily create patient databases such as reports, dietary information, patient records, schedules, and more. Storing all this data in an ERP makes it easier for both medical staff and patients to access it. In addition, ERP often offer artificial intelligence (AI) and automation. Doctors and other medical professionals can use this functionality to easily make data-based decisions and treatment plans.

Simplified Industry compliance

In the healthcare field, regulatory compliance is a must. To respond proactively to compliance requirements, companies must ensure their operations are as visible, secure and traceable as possible. Holding tightly to outdated record keeping measures could mean failing an important audit or being found in compliant with an industry-specific mandate.

ERP enables you to provide necessary documentation at any given time, from anywhere. This makes adhering to industry regulations second nature, rather than a manual step you must remember.

Streamlined process integration

At any given time, there are hundreds of individual processes taking place within a typical healthcare setting. When each of these operates in a silo, it can result in confusion and inefficiency. In such a high-stakes industry, it could also cause more serious consequences.

This is where an ERP platform can make a world of difference. This software consolidates and connects individual processes, allowing them to flow into one another and operate seamlessly. Every team member has the data they need at their fingertips, improving team communication and collaboration.

If you’re evaluating healthcare ERP solutions, request a free consultation from Robisearch Limited on 0716413386 or 0780655987 to find a system that meets your requirements and implement it in a way that ensures employee buy-in.

 

 

 

 

 

 

 

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  • Robisearch
  • Performance Improvement, Uncategorized
  • January 16, 2023

Advantages of Task Management Software to Businesses

task management software

Staying on tasks in the office can be difficult. With so much going on in our working lives, it’s more important than ever to enlist software in the fight to manage our workloads. Task management software can play a huge part in our working lives and has the ability to dramatically improve our abilities to complete the projects we work on efficiently and effectively allowing employees and business owners a better ability to oversee the work of their business. A task management software has the following benefits:

Keep a timed tracking on productivity

The time tracking feature of task management software can cut down on distractions and leave no room for procrastination. You can keep track of how much time is spent doing what down to the very second. Many organizations are appreciative of the inbuilt time tracking tool that comes with task management software.

One management platform for all your tasks

Task management software can help you integrate and manage several ongoing projects on a single platform. This means you don’t toggle from window to window on your desktop, just to keep track of things.

Heightened productivity

Task management software makes planning and scheduling tasks easier. With task management software, every team member knows what needs to be done.

View all ongoing tasks at once

A key benefit of any task management software is that it presents all the tasks in a comprehensible way. With task management software, every team member can view the status of all ongoing tasks at once.

Rather than manually viewing the status of tasks and tracking the performance of team members, using the tools that come with task management software for tracking can save valuable time.

Share and document tasks effortlessly

Task management software comes with innovative solutions to accelerate file sharing among associates and colleagues. You can rest assured that with such fantastic features, file and document organization will not take up your precious time.

Assign tasks easily

With task management software, managers can assign tasks to subordinates at the command of a mouse click. It is also easy to keep a track of assigned tasks. Subordinates can also see which tasks need their immediate attention.

Decide which tasks are a priority

If tasks are not prioritized, your team’s reputation may be affected in the long run. Task prioritization is an invaluable feature of task management software. This feature makes every deadline achievable.

Ideal way to collaborate

Team members can chat, leave comments, have virtual meetings and overall be connected at all times. Collaboration becomes fun and inspires all members to actively make their contributions.

In conclusion, task management software comes with several tools and applications that can make you and your team highly efficient. These advanced tools have revolutionized how modern organizations and teams work.

If you are also looking for solutions to manage tasks and productivity at your business, don’t think twice. Get task management software from Robisearch Limited today! Contact us on 0716413386 or 0780655987.

 

 

 

 

 

 

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  • Robisearch
  • Business Growth, Information Technology, Performance Improvement, Results Delivery, Strategy, Uncategorized
  • December 20, 2022

Four Types of SEO Strategies To Give Positive Results To Your Business

 

Search engine optimization is the process of improving your website to increase your rankings on Google for key terms related to your business. SEO is one of the most effective digital marketing tactics you can invest your time into, and there are a variety of ways you can take advantage of the practice.

Here are four key types of SEO that you can get started on:

On page SEO

On page SEO is the most common strategy that businesses focus on for their sites. This strategy refers to changes you make on your site that positively impact its performance. One of the most common on-page SEO optimizations is keyword optimization. When users conduct searches, they use keywords to generate a list of relevant search results. To help valuable leads find your business, you need to conduct keyword research to discover the keywords and phrases people search online to find your products and services.

By targeting keywords related to your business and creating valuable content, you can help your business appear higher in search results — and ultimately, you will earn more leads and revenue.

Another on-page SEO strategy is optimizing URL structures. When users are on your page, you want to help them remember your page. A customized URL structure will help you optimize your site and make it easier for your leads to remember your site.

Off page SEO

Off page SEO involves optimizations to your site that don’t happen on your site. These are external factors that influence your site’s performance. One of the biggest off-page SEO factors is social media sharing. When you share your site link on your social media pages, you can’t control how your audience interacts with your links on your social pages. This is an external ranking factor that can help your site perform better.

It’s important to note that social signals don’t directly impact your SEO. They have no direct effect on improving your ranking but can lead to behaviors that help improve your ranking. Some other off-page SEO factors include reviews and backlinks. These things drive traffic from other places to your website.

Technical SEO

Technical SEO involves optimizing the backend of your site to help it run properly and improve your site’s ranking. These are elements that are on the backend of your site. You can have a beautiful looking site, but it won’t matter if the technical aspects of your site aren’t optimized. One of the biggest technical SEO aspects is page speed. When users visit your page, they don’t want to wait forever for it to load. If you want to see the best results with your page, you must ensure it loads quickly.

You can optimize your site for mobile by implementing a responsive design. This ensures that your website adapts to fit a user’s device. It provides a better experience for them.

Voice search SEO

One of the newest types of SEO optimizations is voice search. Voice search SEO has become one of the most popular ways to conduct searches. With devices like Alexa, Google Home, and Siri, voice search will continue to grow. Voice search SEO requires optimizing for the right keywords. You must optimize your site for words that your audience will verbally use. This includes slang words.

When you optimize for voice search SEO, you must optimize to deliver information quickly. Users conduct voice searches to get quick answers. This means you must structure your content to make it easy for Google to pull the information.  You can create bulleted lists to make information easier to see. Putting the most important information first to answer a query will also help.

In addition, you’ll also want to consider slang. If there is a certain way that people search for information surround your business, use that slang to help direct leads to your page.

In conclusion, these are four of the main SEO strategies that companies use to help them drive valuable traffic to their website. For more information, contact Robisearch Limited on 0716413386 or 0780655987

 

 

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  • Robisearch
  • Business, Performance Improvement, Strategy
  • December 13, 2022

Benefits of Access Control Systems To Hotels

These days, it’s crucial for hotels to use an access control system. The hotel staff has to assure their guests that their rooms and belongings will be secure at all times. Additionally, the business must protect sensitive and restricted areas within the building. Using access control systems benefits both the owner and the customer in various ways. It can help both parties gain a heightened sense of safety while conducting their businesses. The benefits include:

Asset protection

One of the major reasons why hotel owners plant security guards within the premises is to protect their assets from being vandalized. A fingerprint access control system or other such biometric access control device restricts the entry of people to only those who are registered in the system. Hence, this ensures that no unauthorized person enters the premises to cause harm.

Restrict unauthorized access

A hotel is a premise that is bound to have many facilities where not all are allowed access. An automated access control solution allows preventing such individuals from entering certain areas where they are not permitted. It is especially beneficial for the owners in restricting employees and guests, and not just outsiders, from entering certain areas of the hotel that are not permissible for them.

Manage floor wise access

In a hotel, elevators are an obvious part of the infrastructure. There are floors within the hotel that again are not permissible to all. Access control system with elevator access control can allow hotel owners to restrict entire floors from unauthorized individuals, making it easier to manage the movement of not only guests but employees as well.

Centralized control

This is one of the most important features that the access control systems of today offer. Most hotels today are spread on a global scale. Managing influx of people across the branches often becomes difficult. The advanced systems of today allow hoteliers to centrally monitor every branch. They also receive real-time information on each branch along with auto-pushing of events. This makes it a highly intellectual solution for the hotel owners since it fulfills every requirement of the current hospitality industry.

Integration with attendance system

Another major benefit that hoteliers can gain from these automated systems is integration with the time attendance systems. Web-based portal of the system allows hoteliers to track attendance, shifts, leaves, etc. of their employees in real-time. They can also ensure satisfactory productivity levels of employees through automated systems.

Easily accessible entry and exit logs

Access control systems supplement the shortcomings found within this manual method. They offer a more easily-manageable and highly-efficient way of tracking the volume of people exiting or entering a room at any given time of day. These electronic logs contain more accurate information which the owners can use to review a hotel’s activities for a given time period.

Heightened security in rooms

Another benefit access control systems offer to both customers and hotel owners is that they provide an increased sense of security across the board. Doing away with the traditional bolt and lock towards a predominantly software-based system allows for fewer instances of key duplication.

In conclusion, an automated access control system is important for any hotel business.  It creates a safe and secure environment not only for guests but for the employees as well. Guests, who generally look for that homey, comfort feeling even while they are traveling and staying at hotels is sure to be ensured. And there is nothing more than satisfied guests that a hotel owner yearns for. Hence, implementing an access control solution is definitely in the interest of hoteliers. Contact Robisearch Limited on 0716413386 or 0780655987  for the best-fit system for your establishment.

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  • Robisearch
  • Business Growth, Performance Improvement, Strategy, Sustainability, Uncategorized
  • November 30, 2022

Advantages of PMS To The Hospitality Industry

With a hotel Property Management System, it becomes easier to eliminate costly overbookings. This is possible due to ease of managing room availability, integrated Channel Manager to improve occupancy, integrated payment gateways, and other functionalities. While using a good PMS, you can also efficiently perform day-to-day operations, such as updating rates, managing housekeeping tasks, and transferring guests. Other advantages include:

Better customer data management

PMS for hotels consolidates and securely keeps all customer data. This helps to form detailed guest profiles and ensure compliance with applicable consumer data protection regulations. This assists to avoid common booking hotel frauds. The understanding of customer buying patterns enables hotel businesses to develop more targeted packages and services.

Improved revenue management

Hotel property management software connects operations and financial processes. It leverages pre-built integrations to accounts receivable, accounts payable, payment gateways, point-of-sale systems, and payment processors.

Enhanced check in and check out capabilities

A mobile-enabled cloud hotel PMS empowers a hotel’s front-desk staff to check guests in and out, assign rooms, and enable guest services anytime from any place.

All data in one place

Numerous tasks that were previously handled by different programs can be done from one central location. Management can keep everything in one place where it won’t be lost. Employees can access, update, and track all relevant information across all departments and multiple property locations. Moreover, they can do it from any location and collaborate more effectively.

Improve relationships with guests

Hotel management software will help you provide a smoother contactless payment experience and check-in/out experience, making for happier and more loyal guests. Personalising guest communication is also easier and quicker with software, enabling you to build loyalty more regularly. The more loyal guests you can create, the more direct bookings you can drive.

Greatly reduce manual errors and double bookings

With an automated system making it easier to input and process data, your records will be much more accurate and it will be much quicker to reference them. Integration with a channel manager will also ensure your inventory is updated automatically, reducing the potential for annoying double bookings – improving life for you and your guests.

Make better business and marketing decisions

Your system will help you record guest data more accurately and more comprehensively. Having this on hand will allow you to build profiles and identify trends around guest preferences and their habits. With this information you can adapt your marketing strategy and pricing accordingly to make sure you’re getting as many bookings as you want.

Robisearch Limited offers a property management system that can be used in hotels. The software includes several valuable features that facilitate daily hotel activities such as direct bookings, housekeeping management, personalized services, transaction operations, reporting, and analytics. Contact Robisearch Limited today on 0716413386 or 0780655987 for improved hotel services.

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  • Robisearch
  • Business Growth, Marketing, Performance Improvement, Strategy, Uncategorized
  • November 29, 2022

Advantages of SEO To The Hospitality Industry

Hotel SEO not only provides value by helping your website move up in search engine results, it’s also very cost-effective. This SEO strategy is more about investing time and expertise rather than large sums of money, so any hotel or hospitality business can benefit from SEO regardless of their size, marketing power or financial position. Below are some of the advantages.

Increased profits

When traffic increases and the website reach to the targeted audience, it is reasonable to expect more sales. As the more visitors arrive at the websites, the chances of booking in the hotel increases and so does the profit. SEO improves the volume of visitors as well as attracts the right demographics. The high traffic level makes it easier to split-test landing pages and improves the business.

Enhanced brand credibility

As brand awareness increases, the credibility of the website increases. SEO helps in making the brand more familiar to the audience while increasing the reach of the google results. In such a manner, the website gains the trust of the customers and they did book the hotel or resort.

Improved customer loyalty

As the greater number of visitors arrives on the websites, you can build a robust program and provide customers with more advantages. Better programs, schemes, and services for the customers can be mailed with the special offers on a regular basis. It helps in improving relations with customers and improves customers loyalty over time. Without effective SEO, the traffic decreases significantly and profits also reduce.

Improved brand awareness

SEO helps in improving the ranking of the website page and improves the rank in SERPs. This results in gaining more exposure and improves the chances of a high number of visitors. The coming backs of repeated customers improve the exposure and increase the awareness of the brand.

Increased website traffic

If SEO is effective, then helps in improving the number of visitors on the website and eventually leads to a better or higher ranking. The higher the rank in search engine result pages (SERPs), the more the chances of reaching the website to the targeted audience.

Google does not rank all websites equally. Therefore, hotels that focus more on SEO have a significant advantage when it comes to being found online. According to research, the first page of any search result receives nearly 90% of all web traffic. Hence it is very critical to rank high on Google. Robisearch Limited can help you with this. Contact us on 0716413386 0r 0780655987 and get a good SEO strategy that can help you with this.

 

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