Why Excel Is Failing Landlords in Kenya — And a Smarter Way to Manage Property With Robisearch Property Management System (pms)

 

Why Excel Is Failing Landlords in Kenya — And a Smarter Way to Manage Property With Robisearch Property Management System (pms)

Many landlords in Kenya use Microsoft Excel to manage rent, tenants, and expenses. At first, it looks simple and cheap. But as rental portfolios grow, Excel quickly creates more problems than solutions. Errors become common, reconciling payments takes hours, and disputes with tenants increase. What works for one or two houses no longer works for ten or fifty.

That’s where RobiPMS comes in. It’s built to replace spreadsheets with a smarter, automated system. RobiPMS handles payments directly through M-Pesa and banks, keeps tenant records organized, tracks maintenance, and generates clear reports. Whether you manage a few units or hundreds, RobiPMS gives landlords and property managers the tools to save time, reduce errors, and run rentals like a real business

https://robisearch.com/property-management-software-system-in-kenya/#

The Problems With Excel

High risk of errors

Excel depends on manual typing. Even one wrong number can cause rent disputes or lost income.

No version control

If more than one person edits, it is easy to lose data. You cannot track who made changes.

Slow reconciliation

Payments from M-Pesa or the bank must be entered by hand. It takes a lot of time.

Not scalable

Excel can handle a few units, but not many tenants or several buildings. It becomes confusing and messy.

Weak reporting

Excel does not give quick insights. Landlords struggle to see who owes rent, vacancy rates, or profit at a glance.

What Landlords Actually Need

Handle payments automatically

With Robisearch PMS, rent records itself. Payments link directly with banks and M-Pesa, so landlords save time and avoid missed entries..

Communicate with tenants

With Robisearch PMS, no one forgets. Tenants get notified before due dates and receive receipts right after paying, cutting late payments and disputes.

Give tenants access

Robisearch PMS gives tenants a simple portal. They can check balances, download receipts, and report issues anytime—saving landlords endless calls and follow-ups.

Track maintenance

Robisearch PMS tracks repairs in one place. Log requests, assign tasks, and monitor costs—no more forgotten jobs or missing receipts.

Provide clear reports

Robisearch PMS gives clear dashboards. Income, arrears, expenses, and occupancy are shown at a glance so landlords know exactly how their properties are doing..

Grow with the landlord

With Robisearch PMS, scaling is simple. From a few houses to entire buildings, the platform keeps management organized as you grow.

Keep data safe

Robisearch PMS safeguards landlord records. Sensitive data is stored in the cloud with automatic backup, preventing loss from crashes or errors.

 

     Conclusion

Landlords who want to stay ahead can’t rely on Excel anymore. Spreadsheets are slow, full of errors, and make it hard to manage tenants as properties grow. With RobiPMS, everything becomes seamless—rent payments are recorded automatically, tenant records stay organized, and reports are generated instantly. You save time, avoid disputes, and run your rentals like a professional business.

 Start using RobiPMS today and turn property management into real profit.

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Why You Should Use A Property Management System

Best Rental Property Management Software of 2023

Why You Should Use A Property Management System – As a landlord or property manager, collecting rent from tenants can be a tedious and time-consuming task. It involves sending reminders, following up on late payments, and tracking income and expenses. But with the help of property management software, this process can be streamlined and made more efficient. In this article, we will discuss seven reasons why you should consider using property management software to collect the rent.

Enhances security

You can have peace of mind knowing that your bank information is kept completely private. Your tenants will not be able to see which account their payments are being deposited into, and your bank account information is securely stored within the platform. This ensures that your sensitive financial information is protected and kept safe from unauthorized access. Yet, it also means your office will not have to worry about security concerns relating to carrying or holding cash.

Improves record keeping

Perhaps the function that many landlords find useful is that property management software can automatically access late fees to the account. The software makes it easy for landlords and tenants to access rent payment history. This information can include any payments that have been made and any that were late. Therefore, there’s never a need to worry about having the time or patience for such data entry.

Reduces late payments

With property management software, tenants can set up automatic monthly rent payments. This can be a convenient option for both landlords and tenants, as it eliminates the need for landlords to constantly follow up with tenants about late or missed payments. Automatic payments also increase the likelihood of landlords receiving their rent on time. This can save time and effort for both parties and help ensure that rental income is received consistently and reliably.

Saves time and effort

One of the most significant benefits of using property management software to collect the rent is that it eliminates much of the extra work. Rather than worrying about collecting payments and depositing them in the bank, the software takes care of the process for you.

Payments are flexible and secure

Some landlords accept payments through platforms such as MPESA. However, these services have some downsides, such as the ability to reverse payments and transaction limits. When you choose the right property management software to collect rent, you rid yourself of these nuances.

Access to additional tools

In addition to helping landlords collect rent and tenants make their payment on time, property management software often includes access to a range of additional tools and features. For example, the Robisearch property management software includes tools for communication, such as messaging and email. Others tools include tracking income and expenses, generating reports, and managing tenant applications and leases.

Conclusion

Take the stress out of managing your investment and choose the perfect property management software and professional property management services for your property. Trust us! You’ll rest easy knowing that within just a few short days, the money is directly deposited into your bank, saving you time and stress. Contact us on 0716413386 or 0780655987.

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Smart Strategies For Effective Social Media Marketing

Smart Strategies For Effective Social Media Marketing – In today’s world, only having a social media page without any direction is almost pointless. Let’s have a look at how you can leverage social media by having a strategy in place for both, small and large businesses

There are many social media marketing strategy templates available out there for small businesses. You can pick and choose the right tactics to help your business grow. Let’s have a look at some of the most effective social media strategies –

Set objectives

The first step is to set clear goals. What is it that you’re trying to achieve? Some common goals include, increase in conversions, brand visibility, etc.

Start with a plan

Once you’ve identified your goals and objectives, the next step is to come up with a brief plan.

Competitor research

Competitor research is what your competitors are doing. How are they getting it right? You will get a good sense of what people are doing and how you can apply it to your own strategy.

Social media audit 

If you already have a social media page, identify what kind of content is working for you and what isn’t. Know more about . You can do so through web analytics like Google analytics.

Social media calendar

The next step is to create a social media calendar. A content calendar will give you direction as well and help Identify any special days.

Use influencer marketing

Influencer marketing is a great way to spread the word about your small business to increase visibility and credibility. 

Know your audience

Understand who your target audience is and what they are looking for. You can understand this better through social media analytics.

Expand your audience 

Once you’ve identified who your target audience is, start looking for ways to expand it to further reach a bigger audience.

Get networking 

Reach out to bigger businesses or other entrepreneurs in related fields for collaborations.

Online reputation management

Online reputation management is very important. How the brand is perceived by the audience can make or break your small business.

Use chatbots

Artificial intelligence has made tremendous contributions to digital marketing. The chatbot is here to stay. It can communicate and resolve consumer problems with ease.

Create a personalized experience

Send out personalized communication to your customers. Email marketing is a great digital marketing channel to do so.

Quality content 

Your content needs to be relatable, impactful and have a very strong connection with the audience. It is important to have authentic content as well.

Invest in Search Engine Optimization

SEO is a very important factor in digital marketing. You need to be able to attract an organic audience and it also contributes to brand credibility.

 Create a community

It is very important to create a community with your followers. This will give your brand a humanistic approach. Engage with them, ask them questions to understand their views on different matters, like and comment on their pictures instead of them like yours. Make sure this is done in a nice way – do not impose on their privacy.

Hold live sessions 

Holding live sessions engages the audience. Invite industry-relevant guest speakers and opinion leaders to attract a large audience.

Conclusion

Creating a targeted and effective social media strategy will improve your performance online. Utilizing unique ways to interact with your audience will increase your reach. And most importantly, analyzing your metrics will help you determine whether or not you are on the right track. Social media is constantly evolving and with seemingly new trends every day, these tips will help you to craft your strategy and grow your audience. Robisearch Limited is here to help you come up with the best social media marketing strategies for your business. Contact us today on 0716413386 or 0780655987.

 

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Why SEO is Important To E-commerce Businesses

5 Reasons Why SEO is Important for your Ecommerce Website

Why SEO is Important To E-commerce Businesses – E-commerce stores thrive on a steady stream of new customers and a loyal core of repeat buyers. Without new buyers to drive new revenue, it’s harder for your store to grow. SEO helps funnel-in new buyers that are more likely to buy from you. SEO enables you to gain the trust and confidence of online buyers, and thus increases their lifetime value to your business.

Here’s how these benefits work out for your store:

Attract more leads

There’s no better tactic than SEO for driving leads to your website. According to Outbrain, search is the number one driver of traffic to content websites – it’s over 300% more effective than social media. Likewise, 39% of all e-commerce traffic comes from search engine hits. Simply put, SEO puts your business directly in front of those looking for it, giving you more opportunities to sell.

Increase lead quality

E-commerce SEO doesn’t just attract more site visitors, it also helps pre-qualify your leads. Too often, e-commerce sites find themselves receiving clicks from people who aren’t ready to buy or who aren’t sure your store has the quality or reliability to meet their needs.

Unfortunately, merely clicking on your product pages won’t give them that information or help send them down your sales funnel. Instead, with SEO, you can identify precisely what those people want and present the information they need to make a decision.

Multiply sales

The more clicks from people interested in your products, the better your chances of higher sales and profit. Showing just how effective SEO is at attracting better sales, Backlinko reported that search engine leads have a 14.6% close rate. That’s absurdly impressive, considering that the average conversion rate for e-commerce stores is 2-4%.

Build authority

In search terms, domain authority refers to how trustworthy and respectable search engines think a website is. The more relevant and user-friendly your web content is, the more authority you have. Authoritative websites rank higher in search results and enjoy the trust of web searchers.

SEO is probably the most crucial tool for building authority. SEO helps you build a website that people trust and want to visit through the medium of spot-on content and reliable information.

Reduce marketing spend

SEO has the highest long-term return on investment (ROI) of any marketing tactic. For example, one study found that technical SEO (including keyword research and site speed fixes) produces an ROI of 117%. Amazingly, content-based SEO brings in even more, with an ROI average of 748%.

Essentially, these stats mean that with SEO, your marketing will eventually pay for itself. In fact, it will more than pay for itself — it will often bring in far more than it costs. But that’s not all.

The results of SEO are long-term, meaning you’ll enjoy their benefits for longer. Clicks from ads typically end when your campaign ends, but a well-designed product page will keep driving traffic for as long as it remains relevant.

Conclusion

By structuring your content with the right intent, you can provide the exact value that your web visitors are after. In return, Google will reward you with a higher ranking, and prospective customers will be  able o make purchases. Contact Robisearch Limited on 0716413386 or 0780655987 for the best SEO marketing strategies.

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Why Your Restaurant Should Have A Website

Why Your Restaurant Should Have a WebSite? | WebSelf.net

Why Your Restaurant Should Have A Website – While there are general advantages for every business in creating a website, there are a number of specific advantages that can benefit a restaurant. Here are a few reasons why your restaurant should have a website:

A website communicates key information about your restaurant

A website gives you a platform to provide the basic information your customers may need to know about your restaurant. This  includes hours of operation, directions, payment methods and more. By answering these basic questions, you can decrease the amount of time your managers and staff need to spend answering phone calls. You can also keep customers aware of any promotions, such as lunch deals or Christmas offers.

Increases awareness of your business

When people are looking for information the first place they will look is on the web. It is important that if someone is looking for your business they can find the information that they need quickly so they are less likely to become disgruntled and consider your competitor(s).

You can build a solid brand image

A website will help your business to build a professional image. Particularly if you are just starting out, a website is a great method for helping customers become acquainted with your brand. With the correct marketing it may even convince customers to seek you out and try for themselves. High quality images will help entice customers to visit.

You can improve search rankings

By investing time into search engine optimisation (SEO) you can help your business show for related search terms. For example if your website shows for someone searching ‘late night café’, ‘Italian restaurant’ or ‘family friendly pub’ you will gain more exposure and hopefully more customers.

You can include customer testimonials

You can include customer testimonials on your website or if your restaurant has been lucky enough to be featured in a publication such as a review by a restaurant critic in a newspaper you can link to this from your site. This will help to build your restaurant’s credibility.

A website may also help your chances of being reviewed by bloggers as they have a resource to gain information about your history to add to their article.

Differentiate your business from the competition

If all of your competitors have an online presence it only makes sense that you should too. Many competing restaurants may already use a website to promote themselves; stealing your business. A well-presented easy to use website will help you highlight what you do well and may persuade customers to pick you over alternatives. Lack of a website may also suggest that you are no willing to invest into your business.

Conclusion

If you don’t yet have a website for your restaurant you are missing out on potential customers. Robisearch Limited helps small businesses build easy-to-use, reliable websites that perform well and have all the features needed to build an excellent online presence. For more information about getting your restaurant online why not drop us a call on 0716413386 or 0780655987.  We specialize in helping small businesses make their stamp online and will be happy to talk you through the options and price packages available.

 

 

 

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Importance of ERP For Hospitals

Hospital Management System

ERP for healthcare industry is very useful when it comes to managing core business activities like inventory, HR, customer relationships, and finances. For the integration of core and support services and back-office activities, various hospital departments require integrated systems. Healthcare providers grapple with the need to fulfil two major goals – deliver quality care to patients, and reduce costs significantly.

Healthcare institutions constantly upgrade ERP systems so that patient care becomes better and more accessible. Eliminating clinical errors and boosting the efficiency of care providers are two of the biggest reasons for the implementation of ERP systems in healthcare. Thanks to the burgeoning number of technological advancements, healthcare organizations are now able to integrate doctor and employee information with patient databases.

Healthcare providers need real-time patient information like various test reports so that they can provide effective treatment and ensure optimal outcomes. Streamlining information through various systems is critical – like the different diagnostic systems, communication systems, and electronic medical records for patients.

Access to medical records are given to patients, making it easy for them to take timely decisions and schedule appointments as necessary. Other benefits of ERP to hospitals include:

Decreased operating costs and reduced errors

ERP for hospitals makes processes more efficient. Tasks tasks like HR, accounting, payroll, inventory, and so on are handled by ERP and brought into one central database. This optimizes and automates numerous back-end processes like managing payroll, inventory, accounting, etc. This makes the whole process of monitoring costs more accurate and efficient.

ERP systems can monitor patient payments and also help healthcare providers track their own expenditures – by organizing and referencing operating costs for vendors and relevant services. Thanks to automation, the scope for human error in admin ops and data entry for inventory is almost zero.

Better financial planning

Medical ERP systems help hospital accounting and finance professionals manage bills, payroll, tax and expenses, inventory schedules, and medical equipment costs. This helps in planning the financial chart and managing profitability.

Record and planning automation

A fully automated ERP platform allows doctors and other medical professionals to easily manage appointments, patient records, and prescriptions.

Improved patient care

Hospitals and other medical facilities use healthcare ERP software to easily create patient databases such as reports, dietary information, patient records, schedules, and more. Storing all this data in an ERP makes it easier for both medical staff and patients to access it. In addition, ERP often offer artificial intelligence (AI) and automation. Doctors and other medical professionals can use this functionality to easily make data-based decisions and treatment plans.

Simplified Industry compliance

In the healthcare field, regulatory compliance is a must. To respond proactively to compliance requirements, companies must ensure their operations are as visible, secure and traceable as possible. Holding tightly to outdated record keeping measures could mean failing an important audit or being found in compliant with an industry-specific mandate.

ERP enables you to provide necessary documentation at any given time, from anywhere. This makes adhering to industry regulations second nature, rather than a manual step you must remember.

Streamlined process integration

At any given time, there are hundreds of individual processes taking place within a typical healthcare setting. When each of these operates in a silo, it can result in confusion and inefficiency. In such a high-stakes industry, it could also cause more serious consequences.

This is where an ERP platform can make a world of difference. This software consolidates and connects individual processes, allowing them to flow into one another and operate seamlessly. Every team member has the data they need at their fingertips, improving team communication and collaboration.

If you’re evaluating healthcare ERP solutions, request a free consultation from Robisearch Limited on 0716413386 or 0780655987 to find a system that meets your requirements and implement it in a way that ensures employee buy-in.

 

 

 

 

 

 

 

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Why Point of Sale Systems Are The Best For Managing Small Businesses

Retail POS System Software, Free trail & download available at Rs 25000 in Pune

Small business owners can use a POS system to better understand their sales trends, available inventory, and customers. Moreover, mobile solutions enhance the customer experience with quick checkout options and integrated customer programs. A POS for small businesses can keep track of your inventory and indicate when you need to reorder stock. This is extremely important for small businesses experiencing rapid growth! Your POS can instill inventory processes that grow with your business, saving you time and money in the long-run.

Plan for growth

A POS for small businesses can give you snapshots of the health, growth, and performance of your store at any time, without overloading your team. Every shilling you spend on your business needs to yield a good return, and your POS can help ensure that you’re making smart business decisions.

Inventory management

A POS for small businesses can keep track of your inventory and indicate when you need to reorder stock. This is extremely important for small businesses experiencing rapid growth! Your POS can instill inventory processes that grow with your business, saving you time and money in the long-run.

Connect with customers

For retailers looking to grow, loyalty programs are an important feature to look for in a POS for small business. Loyalty programs help keep current customers shopping at your store and draw in new customers. Loyalty rograms can grow your small business by:

  • Incentivising customers to shop at your store
  • Building brand loyalty
  • Encouraging additional sales per customer visit
Employee management

A smart POS system has an employee management feature that lets you manage employee information, track the number of hours they work, and follow their sales details, and much more. This excellent feature also reduces fraud by giving you the authority to assign specific functions or parts of the POS system to your employees that is necessary according to their role. You can even discover your busiest occasions so you can productively schedule the timing of your staff.

Saves time and money

As small business owners, you have a lot to juggle. An online POS system saves you time, money, and effort. It speeds up the checkout process, which drives more sales for the business. POS solution also diminishes human blunders as it automates all the manual tasks and produces real-time insights to track down the finances better.

Easy access

The use of a cloud-based or online POS system will let you access your business insights anytime from anywhere you want, as it stores the data on the cloud. It is an excellent solution for preoccupied owners. You don’t need to visit your store regularly or call your engaged representative to track your stock. Access your back-office anywhere from your devices and gather the information by yourself.

Easy payment methods

Using advanced POS software, you can increase your business credibility by accepting various payment methods, whatever your customers prefer. Easy payment acceptance will lure your customers to visit the store again and again, which will directly increase the higher sales potential.

Real time insights

A POS system will provide you with real-time insights that will help you to track and maintain your stock. Its analytical feature enables you to figure out which items need restocking, additional advertising, or when to run off-peak hour promotions to expand sales that are significantly useful for the operation of your small or medium-sized business.

No matter what kind of POS system you have in place or are considering, it’s important to partner with a company that simplifies payment solutions. And that’s where Robisearch Limited comes in. For more insights on point of sale for small businesses, reach us on 0716413386 or 0780655987.

 

 

 

 

 

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Four Types of SEO Strategies To Give Positive Results To Your Business

 

Search engine optimization is the process of improving your website to increase your rankings on Google for key terms related to your business. SEO is one of the most effective digital marketing tactics you can invest your time into, and there are a variety of ways you can take advantage of the practice.

Here are four key types of SEO that you can get started on:

On page SEO

On page SEO is the most common strategy that businesses focus on for their sites. This strategy refers to changes you make on your site that positively impact its performance. One of the most common on-page SEO optimizations is keyword optimization. When users conduct searches, they use keywords to generate a list of relevant search results. To help valuable leads find your business, you need to conduct keyword research to discover the keywords and phrases people search online to find your products and services.

By targeting keywords related to your business and creating valuable content, you can help your business appear higher in search results — and ultimately, you will earn more leads and revenue.

Another on-page SEO strategy is optimizing URL structures. When users are on your page, you want to help them remember your page. A customized URL structure will help you optimize your site and make it easier for your leads to remember your site.

Off page SEO

Off page SEO involves optimizations to your site that don’t happen on your site. These are external factors that influence your site’s performance. One of the biggest off-page SEO factors is social media sharing. When you share your site link on your social media pages, you can’t control how your audience interacts with your links on your social pages. This is an external ranking factor that can help your site perform better.

It’s important to note that social signals don’t directly impact your SEO. They have no direct effect on improving your ranking but can lead to behaviors that help improve your ranking. Some other off-page SEO factors include reviews and backlinks. These things drive traffic from other places to your website.

Technical SEO

Technical SEO involves optimizing the backend of your site to help it run properly and improve your site’s ranking. These are elements that are on the backend of your site. You can have a beautiful looking site, but it won’t matter if the technical aspects of your site aren’t optimized. One of the biggest technical SEO aspects is page speed. When users visit your page, they don’t want to wait forever for it to load. If you want to see the best results with your page, you must ensure it loads quickly.

You can optimize your site for mobile by implementing a responsive design. This ensures that your website adapts to fit a user’s device. It provides a better experience for them.

Voice search SEO

One of the newest types of SEO optimizations is voice search. Voice search SEO has become one of the most popular ways to conduct searches. With devices like Alexa, Google Home, and Siri, voice search will continue to grow. Voice search SEO requires optimizing for the right keywords. You must optimize your site for words that your audience will verbally use. This includes slang words.

When you optimize for voice search SEO, you must optimize to deliver information quickly. Users conduct voice searches to get quick answers. This means you must structure your content to make it easy for Google to pull the information.  You can create bulleted lists to make information easier to see. Putting the most important information first to answer a query will also help.

In addition, you’ll also want to consider slang. If there is a certain way that people search for information surround your business, use that slang to help direct leads to your page.

In conclusion, these are four of the main SEO strategies that companies use to help them drive valuable traffic to their website. For more information, contact Robisearch Limited on 0716413386 or 0780655987

 

 

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Benefits of Access Control Systems To Hotels

These days, it’s crucial for hotels to use an access control system. The hotel staff has to assure their guests that their rooms and belongings will be secure at all times. Additionally, the business must protect sensitive and restricted areas within the building. Using access control systems benefits both the owner and the customer in various ways. It can help both parties gain a heightened sense of safety while conducting their businesses. The benefits include:

Asset protection

One of the major reasons why hotel owners plant security guards within the premises is to protect their assets from being vandalized. A fingerprint access control system or other such biometric access control device restricts the entry of people to only those who are registered in the system. Hence, this ensures that no unauthorized person enters the premises to cause harm.

Restrict unauthorized access

A hotel is a premise that is bound to have many facilities where not all are allowed access. An automated access control solution allows preventing such individuals from entering certain areas where they are not permitted. It is especially beneficial for the owners in restricting employees and guests, and not just outsiders, from entering certain areas of the hotel that are not permissible for them.

Manage floor wise access

In a hotel, elevators are an obvious part of the infrastructure. There are floors within the hotel that again are not permissible to all. Access control system with elevator access control can allow hotel owners to restrict entire floors from unauthorized individuals, making it easier to manage the movement of not only guests but employees as well.

Centralized control

This is one of the most important features that the access control systems of today offer. Most hotels today are spread on a global scale. Managing influx of people across the branches often becomes difficult. The advanced systems of today allow hoteliers to centrally monitor every branch. They also receive real-time information on each branch along with auto-pushing of events. This makes it a highly intellectual solution for the hotel owners since it fulfills every requirement of the current hospitality industry.

Integration with attendance system

Another major benefit that hoteliers can gain from these automated systems is integration with the time attendance systems. Web-based portal of the system allows hoteliers to track attendance, shifts, leaves, etc. of their employees in real-time. They can also ensure satisfactory productivity levels of employees through automated systems.

Easily accessible entry and exit logs

Access control systems supplement the shortcomings found within this manual method. They offer a more easily-manageable and highly-efficient way of tracking the volume of people exiting or entering a room at any given time of day. These electronic logs contain more accurate information which the owners can use to review a hotel’s activities for a given time period.

Heightened security in rooms

Another benefit access control systems offer to both customers and hotel owners is that they provide an increased sense of security across the board. Doing away with the traditional bolt and lock towards a predominantly software-based system allows for fewer instances of key duplication.

In conclusion, an automated access control system is important for any hotel business.  It creates a safe and secure environment not only for guests but for the employees as well. Guests, who generally look for that homey, comfort feeling even while they are traveling and staying at hotels is sure to be ensured. And there is nothing more than satisfied guests that a hotel owner yearns for. Hence, implementing an access control solution is definitely in the interest of hoteliers. Contact Robisearch Limited on 0716413386 or 0780655987  for the best-fit system for your establishment.

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Benefits of SEO Marketing To Corporate Companies

SEO stands for search engine optimization. This is the process of improving your site to increase organic visibility for specific search queries. The goal of SEO is to improve the quality and quantity of traffic to your website through onsite changes.

Anticipating customer intent, understanding what type of content they’d like to see, and providing the best answers are the heart of good SEO. It’s simultaneously a customer research method and sales channel for your business, and it allows you to get to know your customers and their habits.

The key is being able to put both the technical and strategic elements together. To simultaneously serve your customer’s needs and deliver it in a way that is attractive to search engines. Here are just a few reasons why you should consider leveraging organic search for your business.

Boosts your credibility

A site that ranks high on search engine results pages is typically considered high-quality and trustworthy by search engines. This, in turn, boosts the credibility of your business. Spend time improving and adding content to your site, increasing your site speed and researching keywords to help your site rank even higher.

It supports content marketing

Original content and SEO work hand in hand; by creating helpful content for visitors, including text, images and videos, your site will rank better in search results.

It gives you a competitive advantage

Your competitors will likely be investing in SEO, which means you should too. Those who invest heavily in SEO often outrank the competition in search engine results and gain market share. If you consider that results on the first page of a Google search get over 90% of traffic, you cannot afford not to be there, especially if your competitors are. Start by identifying your competitors, analyzing their strengths and weaknesses, and creating and managing your online reputation. Then, ensure that your site loads fast and is mobile-friendly, make the best content possible, and focus on providing the best user experience.

It can help you reach more people

While many marketing campaigns tend to focus on a defined target audience, SEO can help you attract anyone with intent at a given point in time. If you target keywords, you can attract more prospects who may be interested in doing business with you.

Improves website usability

SEO is about making your site search engine-friendly, but it also can improve the experience a customer has when visiting your website. If you generate useful and high-quality content, make your site faster and more responsive, add backlinks and enhance every page, you typically get an excellent website in addition to one that’s optimized for search engines. Factors that improve usability include a robust site structure and navigation, both of which are factors in how search engines rank a site.

It improves user engagement rates

An optimized site brings in quality traffic. If you have a site with useful content that matches the searcher’s intent, they will likely spend more time browsing. This will ultimately lead to more conversions and increased ROI. Customers who engage longer with a website tend to connect to the brand more. This leads to customer advocacy and long-term revenue.

You can expand your business

The more traffic you get, the easier it is for you to expand your services and product line. The core services and products you can offer, the more money you can make. SEO tools help you obtain feedback from your customers.

This feedback will help you customize your product or service lineup, so you can meet your customers’ needs better. The better you meet your customer’s needs, the better your business will be.

You get data

What this data does is help you see what your customers are buying, what they are looking for, and what price they are willing to pay. This information helps you make better product and business decisions. It helps keep you competitive as well.

Also, once you get the top ranking, it is very difficult for someone else to move up and replace you.

You get more clicks

It is said that roughly 60% of all clicks go to the website that is ranked number 1. That percentage translates into possible thousands or more sales each month or year. The sky is the limit in sales when you are ranked in the top position and that is what SEO is made to do. It is designed to get you to that coveted first position.

You get a greater internet presence

This is also very important to the success of your business. The greater your presence, the more traffic you should get. With over 200 million websites on the internet today, you want to stand out and have people find you.

Saves you money

SEO strategies are cheaper to use than traditional advertising methods. Instead of a ‘throw it at the wall and let’s see what sticks’ mentality, SEO strategies help you target the right customers looking for your products.

In conclusion, SEO has major benefits for companies and can lead to long-term exponential growth. Brands that invest in SEO build credibility and trust with audiences, making it a pivotal part of a digital marketing strategy. Contact Robisearch Limited today on 0716413386 or 0780655987 for a tailored SEO strategy for your company.

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