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Why Businesses Thrive with Early Automation Using RobiSearch ERP
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    • About Us
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      • Nairobi Branch
      • Kisii Branch
      • Mombasa Branch
      • Kampala Branch
    • STOP AJALI
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    • eTIMS Compliant Pos in kenya
    • Point of sale software
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      • Robisearch ERP Features
      • Robisearch ERP
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  • Robisearch
  • Corporate, Corporate Finance, Creative, Performance Improvement, Results Delivery, Sales Analysis, Uncategorized
  • November 12, 2025

Why Businesses Thrive with Early Automation Using RobiSearch ERP

Introduction

Businesses that prioritize automation early in the month often experience higher levels of efficiency, productivity, and profitability. By utilizing Robisearch ERP solutions https://robisearch.com/best-erp-system-in-kenya/, companies can streamline their operations, improve data accuracy, enhance decision-making processes, and ultimately drive growth. In today’s fast-paced business landscape, automation is no longer just a luxury – it’s a necessity for staying competitive. This blog will delve into the key reasons why businesses should consider implementing automation early in the month using  robisearch ERP.

Automation plays a crucial role in modern business operations by optimizing processes, reducing human errors, and increasing overall efficiency. With the integration of advanced Robisearch ERP solutions, businesses can automate repetitive tasks, improve resource allocation, and foster innovation. This proactive approach not only saves time and resources but also empowers organizations to adapt quickly to market changes and customer demands. Stay tuned as we explore how automation can revolutionize your business operations and drive sustainable growth.

Key Advantages of Early Month Automation with Robisearch ERP

Implementing Robisearch ERP https://robisearch.com/best-erp-system-in-kenya/ early in the month offers several key advantages to businesses. By automating tasks such as inventory management, payroll processing, and customer relationship management, organizations can streamline operations and increase productivity. Early automation also allows businesses to identify potential bottlenecks or inefficiencies sooner, enabling prompt adjustments and optimization. Furthermore, leveraging Robisearch ERP at the beginning of the month sets a proactive tone for the entire business cycle, leading to improved performance, greater cost savings, and a competitive edge in the market.

Analyzing performance metrics between businesses that automate early in the month with Robisearch ERP and those that do it later reveals significant differences in efficiency, accuracy, and overall growth. Early automators exhibit higher levels of operational transparency, timely decision-making, and resource optimization, giving them a competitive edge in the market. Conversely, businesses that delay automation struggle with workflow disruptions, data discrepancies, and missed opportunities for improvement.

Implementing Robisearch ERP: Best Practices for Maximizing Early Automation Benefits
To maximize the benefits of early automation with Robisearch ERP, businesses should focus on strategic planning, seamless integration across departments, and comprehensive training for employees. Setting clear goals and KPIs, regular system maintenance, and staying updated on the latest features are also crucial. Leveraging data analytics for informed decision-making and continuous improvement is key to sustaining the competitive advantage gained from early automation.  https://robisearch.com/pos-4-pos-point-of-sale/robisearch-erp/

Robisearch ERP has proven to be a game-changer for businesses that embrace early automation. Companies that have implemented Robisearch ERP from the start of the month have experienced significant performance improvements across various operational aspects. From streamlined processes to increased productivity and enhanced decision-making, these success stories demonstrate the transformative power of automation. By leveraging the advanced features and capabilities of Robisearch ERP, these businesses have been able to stay ahead of the competition and drive sustainable growth.

Conclusion

In conclusion, the success stories shared highlight the tangible benefits of implementing Robisearch ERP early in the month. Businesses that prioritize automation from the get-go experience improved efficiency, productivity, and decision-making capabilities. By embracing advanced features and capabilities of Robisearch ERP, these companies position themselves for sustainable growth and a competitive edge in their respective industries. The key takeaway is clear: early automation with Robisearch ERP is not just a one-time improvement but a strategic investment in the future success of your business. Make the choice to automate early and reap the rewards of streamlined processes and enhanced performance.
for early business automation contact us to get Robisearch ERP
+254716413386 +254780655987
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  • Robisearch
  • Advanced Analytics, Business, Performance Improvement, Results Delivery, Technology for SMEs in Kenya
  • October 23, 2025

How Robisearch Customer Feedback Software Makes Surveys Easy

 

How Robisearch Customer Feedback Software Makes Surveys Easy

 

 

Collecting customer feedback is one of the most important ways a business can improve its services, products, and overall customer experience. Yet, for many companies, gathering and analyzing feedback is often slow, complicated, and disorganized. Paper forms get lost, online surveys have low response rates, and manually categorizing responses takes too much time. This is where Robisearch Customer Feedback Software comes in, making surveys fast, simple, and actionable. In this blog, we’ll explore exactly how Robisearch streamlines the survey process and helps businesses turn feedback into growth.

Click here to learn more on Robisearch customer feedback software

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  • Robisearch
  • Property Management system, Results Delivery, Security, Strategy, Transformation, Uncategorized
  • September 30, 2025

Why Excel Is Failing Landlords in Kenya — And a Smarter Way to Manage Property With Robisearch Property Management System (pms)

 

Why Excel Is Failing Landlords in Kenya — And a Smarter Way to Manage Property With Robisearch Property Management System (pms)

Many landlords in Kenya use Microsoft Excel to manage rent, tenants, and expenses. At first, it looks simple and cheap. But as rental portfolios grow, Excel quickly creates more problems than solutions. Errors become common, reconciling payments takes hours, and disputes with tenants increase. What works for one or two houses no longer works for ten or fifty.

That’s where RobiPMS comes in. It’s built to replace spreadsheets with a smarter, automated system. RobiPMS handles payments directly through M-Pesa and banks, keeps tenant records organized, tracks maintenance, and generates clear reports. Whether you manage a few units or hundreds, RobiPMS gives landlords and property managers the tools to save time, reduce errors, and run rentals like a real business

https://robisearch.com/property-management-software-system-in-kenya/#

The Problems With Excel

High risk of errors

Excel depends on manual typing. Even one wrong number can cause rent disputes or lost income.

No version control

If more than one person edits, it is easy to lose data. You cannot track who made changes.

Slow reconciliation

Payments from M-Pesa or the bank must be entered by hand. It takes a lot of time.

Not scalable

Excel can handle a few units, but not many tenants or several buildings. It becomes confusing and messy.

Weak reporting

Excel does not give quick insights. Landlords struggle to see who owes rent, vacancy rates, or profit at a glance.

What Landlords Actually Need

Handle payments automatically

With Robisearch PMS, rent records itself. Payments link directly with banks and M-Pesa, so landlords save time and avoid missed entries..

Communicate with tenants

With Robisearch PMS, no one forgets. Tenants get notified before due dates and receive receipts right after paying, cutting late payments and disputes.

Give tenants access

Robisearch PMS gives tenants a simple portal. They can check balances, download receipts, and report issues anytime—saving landlords endless calls and follow-ups.

Track maintenance

Robisearch PMS tracks repairs in one place. Log requests, assign tasks, and monitor costs—no more forgotten jobs or missing receipts.

Provide clear reports

Robisearch PMS gives clear dashboards. Income, arrears, expenses, and occupancy are shown at a glance so landlords know exactly how their properties are doing..

Grow with the landlord

With Robisearch PMS, scaling is simple. From a few houses to entire buildings, the platform keeps management organized as you grow.

Keep data safe

Robisearch PMS safeguards landlord records. Sensitive data is stored in the cloud with automatic backup, preventing loss from crashes or errors.

 

     Conclusion

Landlords who want to stay ahead can’t rely on Excel anymore. Spreadsheets are slow, full of errors, and make it hard to manage tenants as properties grow. With RobiPMS, everything becomes seamless—rent payments are recorded automatically, tenant records stay organized, and reports are generated instantly. You save time, avoid disputes, and run your rentals like a professional business.

 Start using RobiPMS today and turn property management into real profit.

https://robisearch.com/property-management-software-system-in-kenya/#

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  • Robisearch
  • BEST POS IN NAIROBI, Results Delivery, Transformation
  • July 19, 2025

Why Supplier Management System Is Crucial for Your Business

Businesses strive to improve efficiency, transparency and resilience, In this blog we will discuss Why Supplier Management System Is Crucial for Your Business

Ever wondered how top companies keep their supply chains running like a well-oiled machine? The secret often lies in a powerful software called a Supplier Management System

Our Supplier Management system gives you full control over costs and business data by allowing you to manage all your channels and locations from one central place. It’s a single, smart platform that brings together everything you need to know about your suppliers, how they’re performing and how you’re working together – from the moment you first connect to long-term partnerships.

But what does it actually do for you? Imagine these benefits:

Efficiency in Your Operations

No more sifting through spreadsheets or chasing down scattered information!1 A Supplier Management System boosts efficiency by putting all supplier data in one centralized, easy-to-access hub. This means less manual data entry, fewer mistakes, and more time for strategic work.

Building Stronger Relationships

Collaboration becomes a breeze. Supplier Management system improves collaboration by making it effortless to communicate, share documents, and work hand-in-hand with your suppliers. It’s about fostering strong, transparent partnerships.

Contract Management Integration

Robisearch Ltd Supplier Management System allows for seamless tracking of contract terms, renewals and amendments providing alerts for upcoming renewals or required actions, facilitating proactive management of every supplier

Supplier Reports

Want to know how your suppliers are really doing, right now? Supplier Management System provides real-time reports with up-to-the-minute performance insights and powerful analytics . It’s like having a dashboard that shows you exactly what’s happening, allowing for smarter, faster decisions.

Document Management

By automating manual tasks like supplier on-boarding, performance reviews and document tracking businesses can reduce administrative tasks. This allowing them to focus on strategic activities rather than chasing paperwork or emails.

Compliance

In today’s complex world, risk is always a concern. Supplier Management strengthens risk management by continuously monitoring supplier compliance and helping you proactively address potential issues before they become problems.5 Sleep soundly knowing you’re protected. Mastering Risk, Minimizing Worries

Powerful Integration

As your business evolves, your systems need to keep up. It ensures scalability by seamlessly integrating with your existing enterprise systems and adapting effortlessly to new regulations or growing demands. It’s a future-proof solution that grows with you!

 

In short, a Supplier Management System isn’t just software; it’s the strategic backbone for building resilient, efficient, and high-performing supply chains.

Contact us Today if you are looking to Reduce risk with a clear picture of who your suppliers are, send invoices, reduce costs and manage contracts all under one single software

Get in touch via Call/sms 0780655987/0716413386 Get a Quote: robisearch.com/quotation/

www.robisearch.com

#suppliermanagement #erpinkenya #erpinnairobi #posinkenya #erpsystemsinkenya

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  • Robisearch
  • Information Technology, Results Delivery, Transformation
  • June 9, 2025

Smart Digital Menu With Built-In Feedback System for Restaurants

Smart Digital Menu With Built-In Feedback System for Restaurants

Collecting customer feedback is non-negotiable if you want to create a culture that leads to increased growth and profits. To keep up, forward-thinking business owners are adopting smart digital menus with built-in feedback systems for Restaurants — an innovation that blends convenience, personalization, and real-time communication.

This enables business owners to improve customer retention Identify problems, areas of improvement, or weaknesses in your business, Improve your brand reputation, Boost sales/Conversion etc & unveil how customers perceive your business.

Here’s a closer look at the must-have features of this game-changing technology and why your restaurant needs it today:

  1. QR Code Digital Menu Access

Say goodbye to printed menus. Customers simply scan a QR code to view the entire restaurant menu on their phone.
✅ Instantly see all products, meals, and drinks
✅ Always updated — no reprints needed
✅ Eco-friendly and touchless

 

🛎️ 2. Call a Waiter From Your Phone

No more hand-waving or trying to catch a waiter’s attention. With one tap after scanning the menu:
✅ Customers request waiter assistance instantly
✅ Improves service response time
✅ Makes dining feel smoother and more personal

 

📝 3. Real-Time Feedback Submission

Let customers speak up while the experience is fresh.
✅ Give feedback on food, service, ambiance
✅ Submit reviews, complaints, or suggestions
✅ Boosts engagement and helps spot issues early

 

👤 4. Anonymous or Named Feedback

Not everyone wants to reveal their identity. This system allows both:
✅ Leave feedback anonymously or include your name
✅ Encourages honest, open input
✅ Builds trust between customers and management

 

🍽️ 5. Custom Notes for Food Orders

Personalization wins hearts. With a note section:
✅ Guests can request additions/removals (e.g. “no salt”, “extra spicy”)
✅ Improves order accuracy
✅ Enhances customer satisfaction

 

🔔 6. Instant SMS Alerts to Management

Feedback isn’t helpful if it’s delayed.
✅ Management gets real-time SMS alerts when feedback is submitted
✅ Enables immediate action on complaints or compliments
✅ Keeps service quality high

 

🚀 In CONCLUSION

A digital menu with an integrated feedback system is more than a convenience — it’s a strategic advantage. It boosts customer satisfaction, streamlines communication, and gives restaurants the insights they need to improve and grow.

Start measuring the voice of your customer so you can take action and provide an exceptional experience! As a business owner it helps you Know what our satisfied customers are saying about your business/products that you offer, Get complaints, suggestions, Ideas, Innovations, Recommendations Anonymously & Real-time this will help you Identify areas of Improvement , Increase revenue and Provide exceptional Customer Services to your clients

Get in touch today and start managing your user feedback easily.📲0780655987/0716413386

 

#customerfeedback #feedbacksystem #posinkenya #customerservice #feedbacksoftware #feedback

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  • Robisearch
  • Marketing, Results Delivery, Transformation
  • May 30, 2025

How to Boost Your Business Sales This Madaraka Day with Bulk WhatsApp Software

 

As Kenyans prepare to celebrate Madaraka Day, businesses have a golden opportunity to connect with their customers in a more personalized and efficient way. With people engaging in festive shopping, planning events and seeking offers, it’s the perfect time to ramp up your marketing efforts—and Bulk WhatsApp Software can be your secret weapon.

Bulk WhatsApp is becoming the first choice of many business at an increasingly fast rate. with alot of WhatsApp users businesses/Politicians have opted to use bulk WhatsApp to communicate to customers. WhatsApp marketing is a bulletproof strategy for building long profound relationships with customers, Bulk message campaigns can include videos and images, as well as the ability to express their message with an unlimited number of characters etc

Why Use It This Madaraka Day?

  1. Promote Holiday Offers
    Consumers are on the lookout for Madaraka Day deals. Whether you’re in retail, hospitality or food delivery, bulk messaging lets you alert customers about:

    • Discounts
    • Flash sales
    • Limited-time bundles
    • Special event invites
  2. Drive Foot Traffic to Physical Locations
    Use WhatsApp blasts to let your local audience know about:

    • Store open and closing hours
    • In-store promos available
    • Loyalty rewards during the holiday weekend to any walk ins

 

  1. Event Marketing
    Are you hosting a Madaraka Day event, concert, or community gathering? Use WhatsApp to:

    • Share event details and attach posters/videos
    • Send reminders to audience realtime
    • Provide directions and updates and showcase what awaits

 

  1. Engage and Retain Customers
    Bulk WhatsApp messages aren’t just for promotions. You can also send:

    • Madaraka Day greetings
    • Thank-you messages for loyal customers
    • Invitations to join VIP WhatsApp groups or your community

 

Tips when Doing WhatsApp Marketing

  • Keep it personal: Use customer names and tailor offers to their interests.
  • Be respectful: Don’t spam—always offer value.
  • Use clear calls to action: Tell your audience what you want them to do (e.g., “Click to order now” or “Visit us today!”).
  • Time it well: Schedule messages for morning or early evening when people are more likely to check their phones.

We can all agree that

Your customer is the core of your business and is your most valuable asset. If you want to see any level of growth in your business, you must cherish your customer, bulk SMS/Whatsapp is a great way to get your business’ message across.

 

This is whether you’re sending a text to alert customers or you’re looking to promote your latest product offering. quickly leverage off bulk messaging by sending offers, discounts, and coupons to your customers as well as your prospects. SMS marketing offers a fast, easy, and convenient way to reach out to your target customers.

Final Thoughts

Madaraka Day is more than a holiday—it’s a celebration of independence and local pride. Leverage the spirit of the day to build stronger connections with your audience. With Bulk WhatsApp Software, you can send the right message to the right people at the right time—without breaking a sweat.

Whether you’re a small business owner or managing a larger brand, now is the time to tap into this powerful communication tool and make your Madaraka Day marketing campaign one to remember.

Ready to get started?
Choose a reliable Bulk WhatsApp Software or Call/Sms 0780655987/0716413386  and start engaging your customers like never before. Happy Madaraka Day!

#whatsappmarketing #bulkwhatsapp #bulksms #smsmarketing #bulksmssoftware #bulksmsinkenya

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  • Robisearch
  • Business Growth, Results Delivery, Technology for SMEs in Kenya
  • May 23, 2025

BEST POINT OF SALE(POS) SOFTWARE IN KENYA AND AFRICA

Robisearch LTD offer BEST POINT OF SALE(POS) SOFTWARE IN KENYA AND AFRICA FOR Your Pharmacy or Clinic ,a robust, cloud-based Pharmacy Point of Sale (POS) system, tailored specifically for the unique needs of pharmacies and healthcare providers.

We understand that Running a pharmacy or medical clinic is no small task that’s why you need a BEST POINT OF SALE(POS) SOFTWARE IN KENYA AND AFRICA FOR Your Pharmacy or Clinic to reduce manual operations like managing prescriptions and handling billing to keeping shelves stocked and complying with regulations, your hands are always full. When the stakes are high—such as dealing with expired medication or delayed billing—any inefficiency can lead to lost revenue and unhappy customers.

🌟 What Makes Robisearch LTD’s Pharmacy POS the Ideal Choice?

Our pharmacy POS isn’t just another billing system—it’s a full-suite business management solution designed with pharmaceutical workflows in mind with features like Effortless inventory management, Powerful accounting and ecommerce tools, Easy Billing, payments Integrations, Set re-order alerts etc that is much needed when you run a 24/7 pharmacy!

 

🧾 Seamless Billing and Payment Processing

Say goodbye to long queues and billing confusion. Our system enables:

  • Quick, accurate billing at the counter
  • Integration with multiple payment options (cash, MPESA, cards)
  • Easy invoice generation and printing
  • Support for NHIF and insurance billing (optional module)

 

 

📦 Effortless Inventory Management

Avoid stockouts and overstocking with intelligent inventory tools:

  • Real-time inventory tracking
  • Automatic stock deduction upon sale
  • Batch and expiry tracking to reduce losses from expired drugs
  • Set reorder level alerts to restock in time
  • Easy stock transfers between branches

 

🧮 Integrated Accounting Tools

Simplify your finances with built-in accounting features:

  • Track income, expenses, and profitability
  • Generate financial statements (P&L, balance sheet)
  • Automated ledger entries for every sale and expense
  • Reduce reliance on third-party accounting systems

 

🌐 eCommerce Integration for Online Sales

Grow your customer base by taking your pharmacy online:

  • Sync your inventory with your eCommerce store
  • Allow customers to order prescriptions online
  • Manage both offline and online sales from one dashboard

 

🧪 Prescription & Patient Record Management

Keep medical records organized and accessible:

  • Save and retrieve prescription histories
  • Link sales to patient records
  • Enhance customer service by tracking refill patterns

 

🔐 Access Control & Security

Protect sensitive data and prevent misuse:

  • Role-based access for staff
  • Activity tracking and logs for every transaction
  • Secure cloud backups to prevent data loss

 

📈 Advanced Reporting & Analytics

Make smarter decisions with powerful reports:

  • Daily, weekly, and monthly sales summaries
  • Top-selling products
  • Expiry reports and near-expiry alerts
  • Staff performance tracking

🕓 Perfect for 24/7 Operations

Running a round-the-clock pharmacy? Our system supports:

  • Multiple shift configurations
  • Automated end-of-day reporting
  • Real-time alerts for urgent stock or system issues

📞 Take the Stress Out of Pharmacy Management

Don’t let inventory issues, manual billing or expired medications impact on customer satisfaction and profits. Let Robisearch LTD help you run a safer, smarter and more profitable pharmacy.

📱 Contact Us Today:
Call: 0780 655 987 / 0716 413 386
🌐 Visit: www.robisearch.com

Unlock the full potential of your pharmacy with Robisearch LTD’s POS System – where accuracy meets efficiency.

#Chemistpos #pharmacypos #posinkenya #pointofsaleinkenya #pos #chemistposinkenya #posinuganda #posinkenya #posinafrica

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  • Robisearch
  • Business Growth, Results Delivery, Technology for SMEs in Kenya
  • March 6, 2024

Stop Wasting Time Chasing Rent – Robisearch Property Management Software to the Rescue!

INTRODUCTION

As a Kenyan landlord, you know the struggle of chasing down rent payments. It can be a time-consuming hassle, taking away from the important task of managing your properties. But what if there was a way to automate rent collection, gain real-time financial insights, and simplify the entire rental experience?

Robisearch isn’t just another rent collection system; it’s a comprehensive property management software designed to streamline your workflow and empower you to become a more efficient landlord.

Here’s how Robisearch can transform your Kenyan rental properties:

  • Effortless Rent Collection: Say goodbye to chasing checks or waiting for cash. Robisearch automates rent collection with secure online payments, allowing tenants to pay rent conveniently anytime, anywhere.
  • Real-Time Financial Tracking: Gain instant updates on rent payments and arrears. Robisearch provides a clear overview of your finances, so you can make informed decisions about your rental properties.
  • Enhanced Tenant Relationships: Automated rent reminders help tenants avoid late fees, fostering a smooth landlord-tenant relationship.
  • Peace of Mind with Top-Notch Security: Robisearch prioritizes data security, employing advanced encryption measures to safeguard your financial information and ensure both you and your tenants have peace of mind.
  • Save Time and Money: Focus on what truly matters – managing your properties – by automating tedious tasks like rent collection and generating reports. Robisearch allows you to reclaim valuable time and resources.
  • Always Stay Compliant: The software is designed to comply with Kenyan rent collection regulations, so you can avoid legal complications.
  • User-Friendly for Everyone: No tech expertise needed! Both you and your tenants can navigate the user-friendly interface with ease.

 

Robisearch Property Management Software: More Than Just Rent Collection

While automated rent collection is a game-changer, Robisearch offers even more benefits:

  • Seamless Integration: Effortlessly connect Robisearch with your existing accounting and property management software for a smooth data flow.
  • Detailed Reporting and Insights: Gain valuable insights into rental income, track payment patterns, and identify trends to make informed decisions about your properties.
  • Effortless Lease Management: Manage lease agreements electronically, including move-in fees, security deposits, and custom terms.
  • Track Expenses with Ease: Monitor property maintenance costs, insurance payments, and repairs to accurately calculate profitability.

 

Getting Started with Robisearch Property Management Software

Ready to experience the power of Robisearch? Here’s how to get started:

  1. Sign Up:The system setup is quick and easy, allowing you to seamlessly transfer your data.
  2. Get Trained:Invest in a short, free training session for both you and your tenants to ensure everyone feels comfortable using the platform.

Embrace the Future of Rental Property Management with Robisearch

Robisearch empowers modern Kenyan landlords to manage their properties efficiently, save time, and focus on growing their rental business. Let Robisearch handle the tedious tasks, so you can focus on what matters most – success!

Call to Action:

Don’t wait any longer! Contact Robisearch ltd today on 0716413386 / 0780655987 to learn more about their property management software and how it can revolutionize your rental business.

 

 

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  • Robisearch
  • Business, Business Growth, Corporate, Digital, Information Technology, Marketing, Results Delivery, Strategy, Technology for SMEs in Kenya, Uncategorized
  • July 31, 2023

Smart Strategies For Effective Social Media Marketing

Smart Strategies For Effective Social Media Marketing – In today’s world, only having a social media page without any direction is almost pointless. Let’s have a look at how you can leverage social media by having a strategy in place for both, small and large businesses

There are many social media marketing strategy templates available out there for small businesses. You can pick and choose the right tactics to help your business grow. Let’s have a look at some of the most effective social media strategies –

Set objectives

The first step is to set clear goals. What is it that you’re trying to achieve? Some common goals include, increase in conversions, brand visibility, etc.

Start with a plan

Once you’ve identified your goals and objectives, the next step is to come up with a brief plan.

Competitor research

Competitor research is what your competitors are doing. How are they getting it right? You will get a good sense of what people are doing and how you can apply it to your own strategy.

Social media audit 

If you already have a social media page, identify what kind of content is working for you and what isn’t. Know more about . You can do so through web analytics like Google analytics.

Social media calendar

The next step is to create a social media calendar. A content calendar will give you direction as well and help Identify any special days.

Use influencer marketing

Influencer marketing is a great way to spread the word about your small business to increase visibility and credibility. 

Know your audience

Understand who your target audience is and what they are looking for. You can understand this better through social media analytics.

Expand your audience 

Once you’ve identified who your target audience is, start looking for ways to expand it to further reach a bigger audience.

Get networking 

Reach out to bigger businesses or other entrepreneurs in related fields for collaborations.

Online reputation management

Online reputation management is very important. How the brand is perceived by the audience can make or break your small business.

Use chatbots

Artificial intelligence has made tremendous contributions to digital marketing. The chatbot is here to stay. It can communicate and resolve consumer problems with ease.

Create a personalized experience

Send out personalized communication to your customers. Email marketing is a great digital marketing channel to do so.

Quality content 

Your content needs to be relatable, impactful and have a very strong connection with the audience. It is important to have authentic content as well.

Invest in Search Engine Optimization

SEO is a very important factor in digital marketing. You need to be able to attract an organic audience and it also contributes to brand credibility.

 Create a community

It is very important to create a community with your followers. This will give your brand a humanistic approach. Engage with them, ask them questions to understand their views on different matters, like and comment on their pictures instead of them like yours. Make sure this is done in a nice way – do not impose on their privacy.

Hold live sessions 

Holding live sessions engages the audience. Invite industry-relevant guest speakers and opinion leaders to attract a large audience.

Conclusion

Creating a targeted and effective social media strategy will improve your performance online. Utilizing unique ways to interact with your audience will increase your reach. And most importantly, analyzing your metrics will help you determine whether or not you are on the right track. Social media is constantly evolving and with seemingly new trends every day, these tips will help you to craft your strategy and grow your audience. Robisearch Limited is here to help you come up with the best social media marketing strategies for your business. Contact us today on 0716413386 or 0780655987.

 

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  • Robisearch
  • Business, Business Growth, Digital, Information Technology, Marketing, Results Delivery, Sales Analysis, Technology for SMEs in Kenya, Uncategorized
  • June 26, 2023

How To Grow your Business With Bulk SMS Campaigns

WHY YOU NEED OF BULK SMS FOR MARKETING FOR YOUR BUSINESS. - Robisearch ltd

How To Grow your Business With Bulk SMS Campaigns – Bulk SMS marketing, is a marketing strategy that involves sending promotional messages or alerts via SMS (short message service) to a targeted list of subscribers. This approach allows businesses to reach their customers directly on their mobile devices, making it a highly effective and efficient marketing channel. For a successful bulk SMS campaign:

Keep it concise and brief

One SMS text message comprises 160 words. To ensure the most efficient campaign, it is important to select the words you use carefully. Straight to the point and immediately. The benefit or reward offered to the person receiving the message must be clearly stated.

Inspire a sense of urgency

Make sure you set an expiry date for your vouchers and discount coupons. Your vouchers’ limited validity creates a sense of urgency for your clients, which leads to more conversion rates. Robisearch Limited offers a simple method to design and deliver and redeem Mobile vouchers!

Include a clear call to action

Make sure that the purpose behind the message is clear. The recipient should take action on the information you have sent to take action, so explain what they must take to gain the information you’ve given.

Know the time your customers are likely to respond

Select the ideal moment to send out Bulk SMS messages to your clients. If you want to trigger an action or a response, ensure that you give your customers enough time throughout the day for them to respond. It is also possible to use the Robisearch Bulk SMS to create your messages today and then plan them to be delivered whenever you wish.

Find the frequency that is right for you

Do you need to send Bulk SMS messages daily, weekly or monthly? If you send messages often, users may become annoyed and opt to stop using the service. If you wait longer between messages, the user may lose interest and have forgotten why they joined, to begin with.

There is no set amount of messages you should send out each month or week – the frequency must be adjusted depending on the audience you’re targeting and the goal of your messages.

Less is more

Manage your contact groups appropriately and refrain from sending your recipients the same text marketing message. Keep your communications relevant and fresh.

Keep your data base clean

It is expensive to keep sending messages with old phone numbers. Ensure you check regularly and remove the numbers that cannot be reached to save time and cost. Three strikes and you’re out is a great rule of thumb.

Use keywords to increase your data base

Use an SMS keyword (e.g. 30% offer on all software this month contact us on 0716413386) to build your opt-in list of customers who choose to receive alerts via SMS. Print this out everywhere, and you’ll quickly build the number of people who opt-in to follow you. SMS marketing may be disruptive when sent to someone who hasn’t consented. Ensure that you protect your company’s reputation by ensuring the recipients have given you permission to contact them.

Know your audience

Be sure that the person receiving it is attracted by the items you provide. There is a good chance that each message or offer will have to be targeted to specific segments of customers. Location, gender, age and previous purchases should be considered when email distribution. For instance, you shouldn’t give complimentary lipstick to men since the likelihood is that your response rate would be a minus, and certain customers might decide to opt out of your mailing list due to this.

Conclusion

Bulk SMS marketing is a powerful tool for businesses looking to reach a large audience quickly and effectively. By following the tips and strategies outlined in this guide, you can create successful SMS marketing campaigns that engage and convert your target audience. Robisearch Limited provides businesses with bulk SMS marketing that is  incredibly cost-effective and efficient way to grow your business and increase brand awareness. Contact us on 0716413386 or 0780655987 for more information on bulk SMS marketing.

 

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