Benefits of Having Inventory Management Software Integrated in the ERP

 

Inventory management system or software can help you save money and track your stock efficiently. However, you can experience more benefits when you add an ERP system with inventory management capabilities. This will help you in the following ways:

  • Understand Inventory Levels Across the Business

ERP systems can provide an end-to-end view into orders through all departments, from sales to accounting to fulfillment. Centralized purchasing reduces duplication when replenishing stock, and having the ability to purchase in bulk saves money.

  • Automate Manual Tasks

Barcode  scanning can speed stock-taking, receiving and fulfillment. Using software reduces errors from manual entries and frees staff from repetitive tasks.

  • Greater Visibility with Real-Time Data

The correct inventory management software will give you access to real-time information across all the branches. It will deliver this data to all devices, no matter where you are.

  • Improve Forecasting

Software that handles data collection and analytics can provide insights into trends. And when you understand trends, you can improve your stock forecasting. This will help improve customer satisfaction and experience

  • Data-Driven Decision Making

The analytics capabilities of inventory management software helps to make data-driven stock decisions. It has helps in saving money by reducing inventory and carrying costs.

  • Support Uninterrupted Production

By forecasting both demand and lead time, you can ensure production never experiences a shortage.

  • Harmonize Multiple Inventory Locations

Get an overview of stock levels in all your warehouses, distribution centers as well as retail stores and suppliers.

  • Optimize All Inventory:

A robust inventory management software system helps maintain the right mix of stock and quantities, and at the best carrying costs. It’ll help you ensure you never have too much or too little on-hand.

  • Scale Inventory as Your Business Grows

This will enable you track your stock efficiently. Inventory management software can handle that task for you.

  • Improve Product Visibility in Recalls

Digital systems allow managers to use lot or serial number records to trace products by date and location.

Robisearch Limited offers solutions for tracking inventory in multiple locations, determining reorder points and managing stock and cycle counts. You can also find the right balance between demand and supply across all your branches. These solutions are customized for both big and small enterprises. Reach us on 0716413386 or 0780655987 for more information and inquiries.

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BENEFITS OF IT TO THE BUSINESS WORLD

The role of technology in the business community cannot be emphasized enough. It is important that you employ a workforce that is tech savvy and at least know the basics. Getting your staff up to date with emerging trends not only boosts productivity, but it has immense bearing on your efficiency and out put.

Every business relies on technology in big and small ways. There are several elements that technology has transformed for the better. Technology contributes in:

1. Enhancing Customer Relationship

Reputable CRM management systems let you discover what your customer base wants. It’s advisable to target the right customer at the right time to avoid them crossing over to your competitor. Even though the technology you rely on is compatible with your existing systems, there is the issue of smart threats and cyber threats. The cloud storage makes it critical to have robust cyber security measures to keep your assets and data safe.

2. Employee assistance

Most employees feel the need to use the latest technologies in performing their tasks with the belief that it will help them deliver the best results. Companies need to consider the cost-output relationship and provide suitable technology to enhance results.

3. Time and money

There’s no doubt that technology helps businesses achieve more in less time, with no detriment to the quality of product or service. In fact, technology is now performing repetitive tasks that were earlier performed by people. This helps by saving on employee costs, or having them work in areas where they are really needed.

4. Technology Helps Improve Communication

Technology enables a faster, wider and more efficient means of communication. This will include interactions within your team or with your clients, potential customers, investors or the general public. Video conferencing technologies, like Skype and Zoom, make meetings from across geographical borders convenient. You can use this to track projects, details on tasks, deadlines, etc., regardless of whether they work from under the same roof, or remotely. Email, newsletters, social media, and other platforms are all equally essential resources for communication.

5. Technology in Business is Necessary for Expansion

Through automation and artificial intelligence, technology has become the most crucial factor behind the success of every organization. Although it is a big-ticket in terms of money, the value it provides ultimately outweighs the high cost. Moreover, the use of the latest technology gives the company a competitive edge, which makes it a better organization than the rest of the competitors in the market. This improves the overall reputation of the brand and enhances its perception among the consumers, which is vital for expansion.

6. Increased Employee Engagement

Technology is well-known for keeping employees engaged. It allows them to telecommute to work and encourages them to collaborate with each other for sharing files and essential information. In addition to this, technology also reduces the level of stress. Workload decreases when the assigned tasks are completed in the given time. Employees can also enjoy the flexibility to a certain degree. They can stay connected to the organization via smartphones etc. and perform work-related tasks remotely.

7. Technology Increases the Capacity of the Business

Technology enables businesses to reach more customers in less time than usual. This means they will be able to serve more customers than before. In addition to this, companies can easily coordinate with the suppliers when they need supplies to restore their inventory. The capacity to communicate and store information increases with technology, which is a huge advantage for large corporations.

In conclusion, it is safe to say that technology has important effects on business operations. No matter the size of your enterprise, technology has both tangible and intangible benefits that will help you make money and produce the results your customers demand. Contact Robisearch today for software solutions for your business. Reach us on 0716413386 or 0780655987.

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BENEFITS OF THE DIGITAL FEEDBACK PLATFORM TO THE HOSPITALITY INDUSTRY

 

The most successful small business owners and managers are always looking for new ways to improve customer service. One simple way to provide excellent service is to ask customers directly how their experience can be improved. A suggestion box is a powerful tool for gathering customer feedback. If you’re a manager or owner in the hospitality industry looking for way to improve the customer service offered by your business, consider implementing the Robisearch digital feedback platform.

  • Small service problems will be brought to your attention, preventing them from becoming recurring issues.
  • You will develop trust in your brand. Customers appreciate seeing their feedback implemented.
  • Valuing customers’ suggestions will create a guest-first culture among your staff.
  • Personal attention to their needs will turn at-risk customers into brand advocates.
  • Taking time to attend to each clients concern turns new guests into loyal regulars thus growing your business.
  • By responding to the feedback from clients, you are completing the communication loop.
  • You will also be able to receive immediate actionable data that will help you improve and grow the business.

Robisearch digital feedback platform gives you the power to respond in real time, completing the feedback loop and dramatically improving all the benefits of the system. Its user-friendly interface encourages guests of all ages to give you personal, honest feedback. If you’re looking for the best way to reach your patrons online, reach out to us on 0716413386 or 0780655987.

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HOW TO USE SOCIAL MEDIA ANALYTICS FOR EFFICIENT MARKETING OF YOUR BUSINESS

Paying attention to your social media analytics will prosper your business. This can be easily done since users on any social network are usually very vocal about their views. Use targeted marketing to market to users who match your buyer persona. The outcome will give you insight into whom your most engaged  audience is. Finally, analyze customer feedback on social networks to improve your current and future products  through the following ways:

1. Measure your marketing ROI

Any respectable business should project a return on any investment they dive into — in this case, your social media marketing campaigns. One of the more direct social media analytics you can look at is your return on ad spend.

2. Undertake competitor analysis

Assessing your competitors helps you establish a baseline on how you should be performing. It can give you a baseline to measure against. Assessing your most direct competitor should provide a more realistic and accurate baseline.

Here are some social media metrics you can assess from your competitor(s).

  • How many followers do they have?
  • What’s their engagement rate?
  • How frequent are they posting?
  • What’s their ad creative?

Facebook allows you to see all the ads your competitors are running. Head to your competitor’s Facebook page, scroll down and click “See All” on the page transparency section. Here, you can see what ads they have active and how long they’ve been running the said ads. This should give you some ideas on what path to take.

3. Analyze customer feedback

The difference between sentiment analysis and customer feedback is that customer feedback primarily deals with insights from those who have already purchased from you.

On the other hand, sentiment analysis concerns itself with insight data from various social media platform users, regardless of whether they have ever made a purchase.

4. Look for brand mentions that feature your product.

Most customers would usually share their experiences with a brand on social media. Social listening tools can help you see what those customers are saying about your brand.

  • Enable reviews on your social media page.

Like a Google My Business listing, Facebook allows your Facebook page to collect reviews from customers.

  • Conduct sentiment analysis

Most of the data you’ll retrieve from your marketing campaign will be quantitative, i.e., the number of users reached, click-through rate, purchase rate, etc. However, you must analyze your qualitative data as well.

See what your customers are saying about you. You may have decent reach and engagement, but people could be mocking your business’ ads

 5. Use social media analytics to target your marketing

Social media channels gather user information, such as demographics and interests, to provide a tailored user experience. For example, YouTube analyzes the videos watched by its users to determine what they like and provides recommended videos based on that user’s activity.

Advertising platforms give marketers access to these interests, allowing them to target a particular market—one relevant to their product and brand. This feature increases the conversion and engagement rate for your social media posts and ads.

Robisearch Limited will help you get a better understanding of digital marketing and how to do so efficiently. Reach us on 0716413386 or 0780655987 for more information and inquiries.

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FEATURES OF A GOOD ENTERPRISE RESOURCE PLANNING SYSTEM

Enterprise Resource Planning (ERP) is one the latest technologies that many organizations have undertaken. ERP system is an enterprise-wide package that integrates all necessary business functions into a single system with a shared database. These software packages can be customized up to a certain limit to the specific needs of each organization. A good and efficient ERP system should have the following features:

1. Comprehensive

An ERP system should be advanced as it should be comprehensive. It means, all most all the functions of business should be done through the ERP System. If we can only run a small number of activities through the system, then, the  ERP system is not ok. It should cover all the functions of business.

2. Multi-Facilities

A good ERP System should be multi-faceted. It means, it can work in multi-currencies, multi-mode manufacturing and multi-platform.

3. Strategic planning

Strategic Planning is the main and top function of business. It should be done through the ERP. The system should integrate all its sub-part systems for making better strategic planning.

4. Optimize the data

A good ERP system optimizes the data for effective utilization of limited business resources. It also optimizes the data for reducing cost and risk.

5. Project Management 

A good and efficient ERP System helps collaborate the team in real time for working together on a project. Everything about the project process can be tracked through this.

6. Automatic Functions 

We can measure the quality of ERP from its advance automatic functions. With these automatic functions, organization saves his lots of time. This automatic function may be in electronic fund transfer, electronic data interchange and eCommerce.

7. Flexible

These days, way of doing business is changing fast due to changing in law and amendments in the standards. So, management of business process which is done through ERP should be flexible. If ERP system will be flexible, we can change processing system as per our requirement.

 8. Modular and Open

One of the great characteristics of any good ERP system that it has open module architecture. It means, if there is error in any module, we can correct it by opening it instead affecting all other modules.

Robisearch ERP provides an integrated and continuously updated view of core business processes using common databases maintained by a database management system. Our ERP systems track business resources—cash, raw materials, production capacity—and the status of business commitments: orders, purchase orders, and payroll. The applications that make up the system share data across various departments (manufacturing, purchasing, sales, accounting, etc.) that provide the data. Our ERP facilitates information flow between all business functions and manages connections to outside stakeholders. For inquiries and more information, reach us on 0716413386 or 0780655987.

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BENEFITS OF PAYROLL MANAGEMENT SOFTWARE

This software helps you determine how much salary will be credited to employees for the time they’ve worked, which involves calculating their hours and adding on any overtime or bonuses. You can also calculate taxes with minimal errors and finally process salaries to employees’ accounts with payroll management software. It has the following benefits:

1. Assures tax compliance

Tax rules and regulations change annually, making it difficult for companies to stay up-to-date. To help you enhance compliance, most payroll applications come with compliance tools. These monitor changes in tax laws and update you about the modifications, so you no longer have to worry about overlooking any details.

2. Provides additional security

Manual payroll has a lot of gaps that may compromise your business’ confidential data. Using payroll software, you can closely monitor the processes using a dashboard as well as protect your payroll data by making it accessible only through secure channels. This, in turn, helps users prevent lose of files anomalies and security breaches.

3.Time-saving

Payroll management software helps small businesses save time by automating the entire pay roll, as well as providing reports that can be used to track employee hours and other key information. This allows you to focus your efforts on growing your business while still maintaining control over your employees’ paychecks.

2. Cost-saving

Payroll management software can help you cut costs by streamlining the payroll process and eliminating costly errors. You’ll also save money by avoiding costly errors, such as miscalculating taxes or overpaying employees.

3. Efficient Tracking 

Payroll management software allows you to track all of your employees’ data in one place, so you don’t have to spend time searching for it in multiple locations or keep track of it manually—which would leave room for error. The software will also automatically send out tax forms when they’re due and generate reports that will help you stay on top of everything related to the employees status within the company (e.g., hourly wages, overtime hours worked)

4. Error Free Calculations

Payroll management software offers features to automatically calculates and recalculate payroll after taking up data from the attendance management module considering leaves, holidays mentioned in the calendar, and compensatory offs that leave minimal chances of errors, thereby reducing payday blues

5. Employee Self Service

Payroll management software makes it easier for your employees to manage their own payments and deductions such as EPF contributions or health insurance premiums through self-service online portals offered by many providers of payroll management software. Additionally, they can declare their investment, apply for loans, raise tickets for any query and more

6. Automatic Sync Data

If an employee leaves your company suddenly (for example), then they may have outstanding paychecks due them—but if you’re using a payroll management tool then there’s no need for worry because it will automatically update all records when someone leaves so there’s no confusion about who has been paid what amount or when!

7. Reduce Employee Turnover

Payroll management software can help reduce employee turnover by making it easier for you to keep track of your employees’ schedules, paystubs, and other important information. This means that you’ll have a better idea of what’s going on in your business at all times. This can help you identify problems before they become too big to handle—and keep employees happy!

In conclusion, payroll is a crucial part of running a business, and it can be overwhelming to manage payroll on your own. That’s why you need to make sure you’re using the right tools to make your employees’ experience better without any headaches.

If you are in the market for a payroll management software to use in your company or business, you can start with the payroll module offered by Robisearch Limited. It offers a comprehensive payroll module that assures streamlined payroll processes in a quick and easy manner.

Robisearch Limited offers multiple modules along with payroll for easy sync up of data, administer various HR processes and streamline the day-to-day operations. Reach us on 0716413386 or 0780655987 for more information or inquiries.

 

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BASIC ELEMENTS OF A GOOD WEB DESIGN

There are several basic elements of web design, each one of these fundamentals contribute in their own way to the overall user experience. Therefore, you must make sure that a single element doesn’t let down the entire website.

Here are the basic elements to web design:

1. Solid navigation

When users access your site, they want to access information quickly and easily. If you want leads to remain on your page, you must implement a navigation that is easy for your audience to use.

Your audience doesn’t want to struggle to find information. They want to access your navigation bar and easily be directed to the information they need. If your navigation is poor, you’ll discourage your audience from engaging on your page.

Visitors’ attention spans are short. If you want to keep them on your page, you must help them access information quickly. A properly designed navigation will help them get to the information they need.

Your navigation should be simple and self-explanatory. Include broad headings that encompass numerous subtopics, so your audience can easily find the information they need. This is the easiest way for you to help your audience find information fast.

2. Responsive design

With the growth in mobile devices, responsive design is more important than ever. Your audience will access your site from a multitude of devices, including smartphones, tablets, and desktop computers. If you want these leads to remain on your site, you must ensure that each person has a positive experience.

Responsive design ensures that your audience has a good experience on your site, regardless of the device they use. Your website will adapt to the device to ensure that your website is sized appropriately for their device. This is valuable for keeping leads engaged and interested in your site.

Responsive design keeps leads engaged on your page longer. If you want to have a successful website design, you must integrate responsive design.

3. Style guide

As we stated previously, one reason why web design is important is because it creates consistency across your entire website. Consistency helps your audience build brand recognition and keeps them engaged on your page longer. A style guide will help you keep a consistent brand image on your website.

Your style guide is the basis for how you want your website to look. You decide the color, format, typography, and more, for every page on your website. This ensures that every time someone adds an element to your site it is consistent with other pages.

You’ll help your team creates consistency across your website, too. They can reference your style guide anytime they add an element to your site. It makes it easier for different people to work on your website and add elements to it.

When you have a consistent design across your website, you create a more cohesive site. Your audience will engage on your site longer and build brand recognition. This will help you earn more conversions down the line.

4. Purposeful visuals

Companies are quick to integrate visual elements because they help improve engagement on a website. In fact, customers are 10 times more likely to interact with a video than text.

While visual elements are great for engagement and breaking up text, some businesses go overboard with the images. Their sites are crowded with photos and videos. It makes the site feel overwhelming and cluttered.

You may think that it’s great to integrate and abundance of photos and videos to increase engagement, but it can become overwhelming if there are too many. Too many images makes it difficult to read on the page.

If you want to see success with your site, you must create a balance between images and text on your page. Don’t add visual elements for the sake of trying to increase engagement as much as possible.

Use visual elements purposefully. If you have a block of text detailing your services, integrate a video below that text that explains your services further. This still gives your audience a point of interest to interact with and keeps them engaged.

When you know why web design is important, you make more tactful decisions about your site. As you build your dream website, it’s crucial that you don’t overload your site with too many visual elements.

5. Good copy

Your audience visits your website to obtain important information. It’s important that when you include information on your site, you write quality copy.

Writing good copy keeps your audience engaged on the page longer. They’ll read all your information and learn about your business. Your style of writing should align with the style of your website for consistency.

The content on your site matters just as much as the overall design, so it’s necessary for you to provide your audience with valuable information they need.

6. Call-to-action (CTA) buttons

Once you have leads on your site, you want to guide them towards converting. A key element of that is your call-to-action (CTA) button. Web design importance is evident when you’re trying to get your audience to act.

A well-designed CTA button will get your audience to proceed to the next step. These buttons fit into your design but stand out on the page. Your audience’s eye immediately goes to these buttons.

If you had a color scheme of black, white, gray, and yellow, a yellow CTA button would stand out on the page compared to these other colors. It still fits with the scheme, but people will automatically be drawn towards a bright yellow button.

By integrating CTA buttons into your website’s design, you’ll help drive better results on your page.

7. Page speed

You can have an awesome website design, but it won’t matter if your audience never gets to see it. Page speed is an important element of web design. It ensures that your page loads quickly, so your audience can access information fast.

Your audience hates to wait for slow loading pages. If your page takes too long to load, your audience will lose interest. They will return to the search results and select a competitor’s page instead.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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IMPORTANCE OF WEB DESIGN AND DEVELOPEMENT

There are many benefits to having a sleek, beautiful, and easy-to-navigate website. Here are just a handful of the top benefits.

1. It sets the first impression

When your audience visits your website, it gives them their first impression of your business. They will judge your business within seconds. In these first few seconds, you want to make a positive impact on your audience.

If your website looks unappealing or outdated, your audience will immediately have a negative impression of your business. They won’t find your website appealing, which deters them from your page. You’ll miss out on leads because they’ll leave your page for a competitor’s page.

2. It aids your search engine optimization (SEO) strategy

Many web design elements and practices influence how you publish content on your website, which in turn affects how search engine spiders crawl and index your website.

This is one thing you cannot afford to mess up. If your on-page SEO fundamentals are not good, you’ll be fighting an uphill battle for visibility from the start.

Aside from how content is published on your website, certain web design elements can directly affect SEO in and of themselves. Web design can be difficult to understand if you’re not familiar with how it works, but to put it simply, your code needs to be SEO-friendly.

The best way to ensure proper web design practices (and subsequent search engine visibility) is to partner up with a web design agency

3. It sets the impression for customer service

People can judge how you will treat them by looking at your website. Your design gives them insight as to how you view your audience. If you don’t put any effort into your website’s design, your audience knows that you won’t put effort into helping them.

Your website is like a customer service representative. If your website is bright, modern, and inviting, your audience will feel more welcome on your page. You’ll give the impression that you are open and welcoming to new people who visit your website.

On the other hand, an outdated and unappealing site makes your business appear cold and aloof. People don’t want to check out a business that doesn’t value them enough to make a good first impression.

Think of your web design as the digital face of your business. If someone walked into your physical location, wouldn’t you want a friendly face to greet them and make them feel welcome? An updated and modern web design is the equivalent to a friendly face greeting your new visitors.

4. It builds trust with your audience

People don’t trust poorly designed websites. If they see your poor design or the information looks outdated, they won’t trust your site. They may view your site as seedy or shady because you don’t have an updated web design.

On the other hand, a professional site signals trust with your audience. They will trust your business and feel comfortable checking it out further.

It’s important to build trust with your audience so they remain on your site. When visitors remain on your site longer, you create more opportunities for your business to capture those leads.

5. Your competitors are doing it

If you need a reason for why web design is important, here’s a big one: Your competitors are already utilizing web design. If you want to remain in competition with them, you must use web design for your site.

You want your website to stand out from the competition. If you have an old, outdated, and low-quality website, your competitor’s will outrank you. Their well-designed website will perform better than your website.

This means you’ll lose leads to your competitors. They’ll attract more leads to their page because their page is more appealing.

Your website’s design is an opportunity for you to set your business apart from the competition. When you’re competing with other businesses, you generally have the same services and similar pricing. You need that one thing that will make your business stand out from the rest.

6. It creates consistency

When you’re trying to get new leads for your business, you want to build up your brand. You want your audience to get familiar with your brand so they choose you when they’re ready to convert. Online web designs are important because they help create consistency across your page.

You need to have the same fonts, styles, and layouts across every page on your website. If you have a different design on every page, this will make your site look unprofessional. It also makes it more challenging to build brand recognition because your audience won’t know which colors to associate with your brand.

If your website is not consistent, people will bounce from yours to one that looks more professional. By building consistency, you keep leads on your page longer and get them familiar with your business. You’ll earn more leads and conversions down the line when you redesign your site for this key element.

 

 

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E-Commerce & Woo-commerce Website for businesses in Kenya

Introduction

    If you are running a business in Kenya, it is important to have an online presence. In this day and age, potential customers are more likely to find your business online than in person. Having a website is a great way to reach more people and sell your products or services. But what kind of website should you have? Read on to find out whether an e-commerce or Woo-commerce website would be best for your business in Kenya.      

What is e-commerce?

E-commerce is the process of buying and selling goods or services online. It covers a wide range of businesses, from small businesses to large corporations. Kenya is a rapidly growing market for e-commerce, with more and more businesses turning to the internet to reach new customers. There are many benefits to setting up an e-commerce website for your business in Kenya. It can help you to reach a wider audience, as well as make it easier and faster for customers to purchase your products or services. An e-commerce website can also help you to build brand awareness and establish your business as a trusted online source.   If you’re thinking about setting up an e-commerce website for your business in Kenya, there are a few things you need to keep in mind. First, you’ll need to choose the right platform for your website. There are many different e-commerce platforms available, so it’s important to do some research and select the one that best suits your needs.   Second, you’ll need to ensure that your website is optimized for search engine ranking. This means making sure your site is easy to find and navigate, and that it contains relevant and keyword-rich content. Finally, you’ll need to set    

What is Woo-commerce?

Woo-commerce is a e-commerce platform that businesses can use to set up an online store. It is relatively easy to use, and there are many options for customization. businesses in Kenya can use Woo-commerce to reach a wider audience and sell more products.        

Differences between e-commerce and Woo-commerce websites

There are many things to consider when choosing whether to create an e-commerce or Woo-commerce website for your business. Both have their own benefits and drawbacks that you will need to carefully consider before making a decision. Some of the key differences between e-commerce and Woo-commerce websites include: E-commerce websites are typically more expensive to set up and maintain than Woo-commerce websites. However, they can offer a more professional look and feel for your business. E-commerce websites usually have more features and functionality than Woo-commerce websites. This can be beneficial if you need a complex website with lots of features. However, it can also make e-commerce websites more difficult to use and navigate. Woo-commerce websites are often easier to use and navigate than e-commerce websites. They can be a good choice if you need a simple website that is easy to use. However, they may not offer all the features and functionality that you would find on an e-commerce website.

Why should businesses in Kenya have an e-commerce website?

There are many reasons why businesses in Kenya should have an e-commerce website. Perhaps the most important reason is that it can help businesses to reach a wider audience. With an e-commerce website, businesses in Kenya can sell their products and services to people all over the world. This can help businesses to increase their sales and to grow their customer base. Another reason why businesses in Kenya should have an e-commerce website is that it can help them to save money. With an e-commerce website, businesses can avoid the costs associated with setting up a physical store, such as rent, utilities, and staff costs. Additionally, e-commerce websites are often less expensive to maintain than physical stores. Finally, having an e-commerce website can give businesses in Kenya a competitive edge. In today’s global marketplace, many customers are looking for convenience and value when they shop online. An e-commerce website can provide both of these things, which can give businesses in Kenya a leg up on their competition.

How to set up an e-commerce website in Kenya

There are many reasons why you would want to set up an e-commerce website for your business in Kenya. Perhaps you are looking to tap into the growing online market in Kenya, or maybe you want to make it easier for customers to purchase your products and services online. Either way, setting up an e-commerce website can be a great way to boost your business.       Here are a few things to keep in mind when setting up an e-commerce website for your business in Kenya: 1. Make sure your website is optimized for mobile devices. With over 80% of internet users in Kenya accessing the internet via their mobile devices, it is essential that your website is optimized for these devices. This means that your website should be responsive, meaning it will adjust to fit any screen size. Additionally, make sure that your website loads quickly on mobile devices, as users are likely to abandon slow-loading websites.       2. Choose the right platform for your website. There are many different platforms that you can use to build your e-commerce website. Some of the most popular options include Shopify, Woo Commerce, and Magento. Each platform has its own pros and cons, so do proper research to weigh which one would best fit your nature and purpose of your business.    

Conclusion

Overall, building an e-commerce or Woo-commerce website can be a great way to expand your business in Kenya. Not only will it give you a larger audience to sell to, but it can also help you increase your sales and grow your business. If you are thinking about building an e-commerce website for your business, be sure to contact a web development company that specializes in this type of site, e.g. Robisearch Ltd offers such services. They will be able to help you create a professional and successful website for your business.   Reach out to us via  Call/ Text/ Whatsapp: (+254 716 413 386) , (+254 780 655 987) E-mail : info@robisearch.com Visit Us : 5th floor, Suraj Plaza, Opposite Jamhuri High School, Limuru Rd, Ngara, Nairobi, Kenya
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Advantages of Digital Marketing

Digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online videos, search engine marketing, paid social ads and social media posts.

Digital marketing is important because it connects a business with its customers when they are online, & is effective in all industries. It connects businesses with ideal customers when they are on Google through SEO & PPC, on social media with social media marketing, & through email with email marketing.

It’s necessary you understand the benefits of digital marketing for businesses, which include:

  •  Interactivity

Digital marketing lets you communicate directly with the customers who see your content, notably through website comments, messages, reviews, and social media posts. This shows those customers that you care about what they say and think, leading them to feel respected and part of the community you’re building. It also allows you to gather invaluable information on customers’ reactions and preferences.

  • Tracking

Besides communicating with customers, digital marketing lets you track their activities. You can monitor which ads and types of content they have seen shortly before they make a purchase. This tells you which marketing methods are most effective, allowing you to refine and improve your strategy.

  •  Authority

Digital marketing makes it easy to comment on issues and controversies that relate to your product or your industry. In this way, you can establish yourself as an authority on such topics, leading readers to trust you, come back for more information, and eventually make a purchase. Digital marketing allows you to come off as the industry expert that you are and will instill trust in your business.

  • Influencer Engagement

Many of the most influential figures in modern culture promote themselves online or through social media. Digital marketing allows you to engage with these influencers and gain their respect. If you play your cards right, you can get them to endorse you, leading their followers to become customers and spread brand awareness.

  • Print Enhancement

Digital marketing lets you expand on your print marketing efforts. By writing online content that explains claims you make in your print ads, you can go into greater detail, maximizing the effectiveness of all forms of publicity and integrating your campaigns.

  •  Multimedia

Customers tend to engage more with marketing materials that combine multiple types of content, including photos, video clips, and audio. It is far easier to incorporate all these content types into digital marketing than any other type of publicity – and it is very important.

  • Expansion

Many consumers do almost all of their shopping online. Digital marketing lets you appeal to these people and thus expand the reach of your company. Between Google Shopping Ads and brand awareness campaigns, you can expand your brand recognition and boost sales.

  • Flexibility

There are many forms and uses of high quality digital marketing, including banner ads, email marketing, content marketing, and social media posts. Thus by learning how to creatively market yourself digitally, you open up a wide range of possibilities for future publicity strategies. With digital marketing, you also have the flexibility of testing and stopping poorly performing campaigns in real time.

  • Affordability

Digital marketing is considerably less expensive than other marketing methods. Specific prices vary based on what you’re doing but ad spend tends to be lower than other forms of marketing.

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