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Features Of An Effective Biometrics Time Attendance System
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  • About
    • About Us
    • Branches
      • Nairobi Branch
      • Kisii Branch
      • Mombasa Branch
      • Kampala Branch
      • South Africa
    • STOP AJALI
    • Career
  • Our Clients
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    • eTIMS Compliant Pos in kenya
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    • Bulk SMS & Bulk WhatsApp
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      • Robisearch ERP Features
      • Robisearch ERP
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  • Robisearch
  • Business Growth, Information Technology, Performance Improvement, Strategy, Time Management, Uncategorized
  • August 31, 2022

Features Of An Effective Biometrics Time Attendance System

Features Of An Effective Biometrics Time Attendance System – Long gone are the days when the only available method of tracking employee attendance were pen and paper sheets. Biometric attendance systems are now becoming the weapon of choice for businesses trying to minimize time theft and reduce costs related to lost productivity. While biometrics is not a fool-proof solution, the advantages of biometric attendance systems far outweigh any potential downsides.

A great and effective biometric time attendance system should have the following features:

          1.  Identification Time

The success of a biometric attendance system depends on the time taken for the identification by the biometric machine. Look for devices that sense fingerprints quickly within a fraction of a second and auto push the data to the server for accurate time of the attendance.

         2.  User Capacity

Look for a biometric attendance system that can store and verify a large number of templates (fingerprints, face, palm, etc.), even if your organization has just a few employees currently. This way, the device will be able to enroll new employees as your business grows over the years.

         3.  Access Control

Apart from time-tracking system, biometric systems can also be used for security purposes like restricting non-authorized personnel into protected areas of the building. Look for devices that have integrated access control functionalities. Integrated systems lead to enhance the productivity as well as security of the organization.

         4.  Connectivity

Internet connectivity is a required feature of the biometric machines. Readers transfer clock-in and clock-out time of the individual employees to the attendance and HR payroll system. When it comes to updating the system and keeping it working without bugs in the future also, internet connectivity is mandatory. As we are talking about connectivity, USB connectivity can be additional to have back up of the data quickly using an external device

          5. Integration to Payroll Management Systems

The data from the system plays a vital role in improving the efficacy of HR payroll management systems. With precise attendance details of employees, it’s easier for the HR team to compute employee salaries quickly and perfectly. Go for systems that send data directly to the HR payroll software, thus, simplifying payroll computations.

          6.  Support

While biometric attendance systems are easy-to-install and easy-to-use, there may be instances when you would face some issues and require expert assistance.

The above discussed Features Of An Effective Biometrics Time Attendance System will guide you get the best suppler for the product.

Always purchase your device from reputed companies like Robisearch Limited, which offer you both online support and offline service support. Reach us on 0716413386 or 0780655987 for the best software solutions!

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  • Robisearch
  • Business, Business Growth, Creative, Information Technology, Performance Improvement, Strategy, Sustainability, Uncategorized
  • August 23, 2022

Why Businesses Should Invest In An Online Feedback Platform

 

An increasing number of businesses are investing in customer feedback channels because of the value and insight they can gain from it. One thing to note is that a good and well-constructed suggestion or idea can lead to the success of a business. It can take a business from one level to the next.

There are enough reasons why you should use an online feedback platform as a company or organization.

Let’s take a look at them:

1. All-time access

One important reason why a company’s suggestion box should be virtualized is that the company’s target market may leave or even work in a different region or time zone. They might not be able to write a note and drop it in the office suggestion box, but with an online suggestion box, they can have access to drop their input anywhere and anytime in the world.

2.Anonymity

The online feedback platform allows feedback to be collected anonymously. This is because there is confidentiality in response collection. The software is also built to erase biases and have a secure system that protects individuals’ data.

3. Honest insights

An online feedback platform eliminates all risks of external influence on your customers or employees. This helps to facilitate honest feedback without any fear.

4. Automated result collection technique

The online feedback platform automatically collects ideas and feedback and processes them faster, unlike traditional suggestion boxes where an employee has to spend time reading the responses.

5. Fast delivery

Unlike the traditional office boxes where someone might forget to collect all the notes. An online or a virtual suggestion box processes suggestions quickly. The suggestion box can also be set up to notify specific personnel in real-time when a new suggestion has been received.

6.Make the right decision

Receiving suggestions or ideas online from different customers, communicating their wants or needs can help the management of an organization to make informed and rich business decisions. The gathered information will assist the research and development team to keep afloat in the market by serving the desires of their customers.

7.Qualitative and quantitative feedback

The responses gathered from the collection can help rebrand organizations and make improvements while saving costs.

In conclusion, with Robisearch Limited, you get real-time reporting, customer mapping, automated feedback collection, and so much more. Not to mention, you’ll be kept up to date with any new feedback trends or opportunities.

Meeting your customer demands is crucial to business success because 75% of customers expect you to understand what they want. But achieving that without asking for their input is impossible. So give yourself the best chance of growth by engaging with your customers, by ensuring they feel heard. For a  customer feedback platform that grows with your business, reach out to Robisearch Limited on 0716413386 or 0780655987

 

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  • Robisearch
  • Business, Business Growth, Digital, Information Technology, Performance Improvement, Results Delivery, Strategy
  • August 22, 2022

Uses of Online Suggestion Box

The digital feedback platform can be used for an array of activities. Some of these include employee feedback and customer feedback. Some of the uses are discussed below;

1. Employee feedback

This is very useful for an organization especially when there has been an internal change. The digital feedback platform can be used to check in with your employees and seek their opinions on the change that has been made and how it is affecting them.

You can also set up the digital feedback platform to send out questions at intervals so that your employees are free to share feedback and information in real-time.

For example, you can set up these questions for your employees on your online suggestion box:

  • Do the vision statements of the organization align with your personal goals?
  • On a scale of 1-9, how likely are you to leave the company?
  • Do you feel like the organization promotes a healthy work culture?

2. Product Feedback

Let’s say you just launched a new product. If you want to find out how customers are reacting to it, you can use an online suggestion box.

You can learn how the customers feel about the product if there should be an improvement or if they totally enjoy it from the feedback.

This method of customer interaction provides insight into how the customers perceive your products and why they would buy them.

For example, you can set up these questions for your customers on your digital feedback platform:

  • How well do you like the new product?
  • Which of our products would you recommend  to your friends?
  • Which product would you like us to introduce?

3. Customer Feedback

The amazing thing about the internet now is that your customers can become ambassadors for your brand if they are satisfied with your products and services.

In the same vein, your customers want a superb resolution service if they encounter any problem using your products and services.

An effective way to hear what your customers have to say is to provide them access to a virtual customer suggestion box where they can easily drop their opinions.

For example, you can set up these questions for your customers on your digital feedback platform:

  • Which of our products do you like best?
  • Which new product would like for us to introduce?
  • Do you have any further suggestions or ideas or questions?

4. Market Research

Conducting market research can determine how successful your business can be. Conducting the market research can be an additional cost for the organization. Therefore, you can use the  digital feedback platform to gather information from your target audience and target markets. You can even be contacted for an opportunity to collaborate.

For example, you can set up these questions for your customers on your online suggestion box:

  • Are the prices of our products fair for the quality they offer or are they higher or lower to what is obtainable from our competitors?
  • What stands us out from our competitors?
  • Would you give us a referral?

Conclusion

The importance of an organization or any business entity setting up a digital feedback platform or an online suggestion box cannot be stressed enough. If you are a business that is passionate about interacting with your customers and your employees and also getting honest feedback you should definitely set up one. Reach us on 0716413386 or 0780655987 and we will definitely help you out!

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  • Robisearch
  • Business, Business Growth, Information Technology, Performance Improvement, Strategy, Sustainability, Technology for SMEs in Kenya
  • August 15, 2022

WHY BUSINESSES SHOULD INVEST IN BUDGET MANAGEMENT SOFTWARE

 

The right budget management software can help you monitor growth, plan your assets wisely, establish your net worth, limit expenses, secure backups of accurate accounting data for future reference and run your business better. Below are some of the reasons why businesses should invest in a good budget management software.

1. Improved Transparency

Budget management software will help you deter and fight fraud involving inflated expenses. It can do this in many ways. First, the software makes it hard for employees to alter digital receipts.

Secondly, employees will be unable to claim losing digital receipts. Also, it will be easy to recognize suspicious expense entries and trends. The software has easy-to-read reports that make identification possible.

2. Better Planning for Growth

As mentioned ,a budget management software is a great way for businesses to automate their budgets and keep track of their expenses. Any capital that you save can be used in reserve for any business opportunities or new ventures that might contribute to your company’s growth.

3. Improved Management of  Cash flow

Any cash that is flowing in or out of a business within a specific period of time is called its cash flow. Businesses, especially larger ones, often use budgeting software tools to manage their cash wisely or to determine whether they have enough funds to continue operations.  For example, a real estate firm might use budgeting software to determine if it can start promoting more deals before being paid for the deals that are in progress.

4. Better Performance Evaluation

Since a budget is often used to see how a company performs every year, it can be a pretty handy tool. As a business owner, you can use it to estimate expenses and compare it total expenditures or what you have already spent on. If there are anomalies in your forecast, you can always compare these factors to review your finances for any errors.

5. Improved Financial Control

One of the best reasons why businesses need to budget is to have more control over their operations is to control where they spend their finances. Continuous budgeting and finance reviews keep a company’s funds in check and ensures that it doesn’t go over budget.

6. Improved Planning of Operations

A budget management software is like a planning tool – it helps you determine how much you can spend on different operations without draining your funds. Companies often compare current and previous budgets to see whether results are improving based on financial activities regarding liabilities, equity, costs, assets and revenue over time. A budgeting tool can make it easier for accountants or staff to categorize these factors and automate the whole budgeting process. And since the process is fully automated, it saves time in creating master budgets with planned inputs such as sales revenues and outputs or their expenses. In other words, this budget can be used to estimate what a company receives from its sales revenue and how much it will have to pay for it.

7.  Established Net Worth

A good budget management software comes with functions that can calculate a business’s net worth. A business’s net worth is the amount or value of every asset you own without the debt. In other words, it is the total assets that remain after your account for all liabilities.

8. Limited Expenditures

For businesses, budgeting is necessary to ensure that they do not spend more than they have to on resources or unessential items. But manual accounting methods are open to human error. Also, since manual budgeting reports are not always in front of you, you can end up spending more than your original cap. Budgeting software can draw up records of previous transactions with a few clicks which can help you limit your spending.

In conclusion, Robisearch Limited is one of the most comprehensive enterprise software providers, with tools for a wide-range of operations. These include budgeting, financial reporting, biometrics and so much more. For businesses  looking for a complete solution for their financial processes, Robisearch Limited is the perfect choice. Reach us on 0716413386 0r 0780655987

 

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  • Robisearch
  • Business Growth, Information Technology, Performance Improvement, Strategy, Sustainability, Time Management
  • August 11, 2022

BENEFITS OF ERP SYSTEM TO UNIVERSITIES

 

An ERP software is a type of software that helps businesses manage their daily operations. This includes managing inventory, tracking sales and customers, and much more. School / College ERP software can be very beneficial for schools, as it can keep track of their students, teachers, and staff. It can also help schools manage their finances and budget better. ERP software can also help you streamline your school’s entire operations and make them more efficient. The benefits of an ERP system to Universities include the following:

  • Student information management

Robsearch ERP can store admission details, fee transactions, and attendance records. It also tracks subject schedules and marks scored by students in various exams.

Administrators can program the student management module to update the selected data automatically. The information is later accessible to professors, auditors, parents, and administrators.

  • Role-based access to data

College ERP systems offer a multilevel data access hierarchy. As a result, everyone gets role-based access to data. No matter if it’s the principal, guest lecturers, clerks, or other admin team members.

The feature ensures that information remains secure at all times.

  • Better decision making

With ERP software, you will have access to all the data you need to make informed decisions. This information can be used to improve your school’s overall performance. Additionally, ERP software makes it easy to generate reports and share data which helps the stakeholders in better decision making

  • Better communication

An ERP software will allow you to send information more quickly to the right people. ERP software can also help improve communication and collaboration between teachers, students, and parents. Additionally, students and parents can easily communicate with each other through the software. This improved communication can help improve your school’s overall performance.

  • Improved learning outcomes

With an ERP system, your school will be able to track the progress of its students better. This will help you know the exact whereabouts of each student. You can track each student’s progress and take corrective measures whenever needed.

  • Better Financial Management

An ERP software can help schools to keep track of their finances. It can track income and expenses. This information can be used to create budgets and make financial decisions.

  • Save Money

One of the biggest advantages of having ERP software for your school is that it can save you a lot of money. ERP software can help to automate many processes in your school. This can free up staff time so that they can focus on more important tasks. It can also help to reduce the need for paper records, which can save your school money on storage and printing costs.

In conclusion, there are many advantages of having ERP software for your school. Perhaps the most important advantage is that it can help to improve communication between different departments within the school. This can lead to greater efficiency and better use of resources. Robisearch Limited provides ERP systems for some of the leading Universities in the country like JKUAT University. Reach us on 0716413386 0r 0780655789 for more information or inquiries.

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  • Robisearch
  • Business Growth, Information Technology, Performance Improvement, Results Delivery, Sales Analysis, Strategy, Sustainability
  • August 3, 2022

FEATURES TO LOOK FOR IN AN INVENTORY MANAGEMENT SOFTWARE

 

Inventory management software is a tool that automates every aspect of inventory and warehouse management, streamlining the tasks required to effectively track inventory, manage reordering and update accounting data.

Since inventory management software is important to the daily operations of a business, it’s imperative that you select a solution that is reliable, effective and has the features you need. The following are some of the features that you need to look for:

  • Point of sale integration: An integration with your point of sale system helps retailers automatically track when a product sells, whether in a physical storefront, on an e-commerce platform or through another sales channel. When a product is scanned or checked out in an online cart, the point of sale system automatically updates the inventory management system, accounting for the sale in real time. Coupled with automated reordering, this feature allows retailers to ensure they always have a suitable amount of stock to quickly fulfill orders.
  • Inventory catalog: For retailers, it is important to be able to catalog inventory not just by the type of unit, but also by distinguishing characteristics like size, color and other distinguishing characteristics. For example, if you sell shoes, you should be able to specify shoes down to the specific type.
  • Automated reordering: When your inventory level is getting low, it’s important to order more with enough lead time to avoid running out, especially for your bestselling items. Many inventory management systems offer automated reordering; simply set your minimum quantities for each item and, when that number is reached, the system will automatically generate a purchase order to send to your supplier to refresh your stock level. Smart inventory management systems can also automatically optimize your reordering points and reordering quantities per item based on historical sales data to keep your inventory level at ideal quantities.
  • E-commerce integrations: Most retailers now sell across every sales channel – physical storefronts, e-commerce websites, online marketplaces like Amazon and more. It is critical for your inventory software to track sales on all channels so you don’t accidentally try to fulfill more orders than you have stock. Integrations with your e-commerce channels will help ensure you don’t run into this problem.
  • Product cost analysis: Product cost analysis tools not only track your raw materials and finished goods, reordering the necessary components when they hit minimum levels, it also helps predict your labor costs and operating costs, such as machinery acquisition and maintenance expenses. Look for an inventory management system that can generate a bill of materials that includes a description of all these costs
  • Forecasting:  Forecasting is the process of analyzing historical production and sales data to predict what future order management needs will look like. A forecasting tool can help improve the accuracy of this process. Software with a forecasting feature will analyze your data to determine optimal reordering points, hiring recommendations, and even shift schedules required to meet your targets and continue growing.
  • E-commerce integrations: E-commerce used to be only for retail, but today more manufacturers are selling directly to consumers. Finding an inventory software with e-commerce integration is also important for manufacturers, even if they don’t currently sell directly to consumers online, because they could use it streamline sales to their retail clients, or they could even expand to include an additional sales channel in the future.
  • Barcoding: Barcoding is the feature that warehouse management systems use to track the inflow and outflow of products in storage facilities. Workers can scan items in as they’re received, scan them when they’re moved to a specific aisle and bin, and then scan them again when they’re out for shipment – automatically tracking all movements.
  • Inventory management integration: While warehouse management is a subset of a wider inventory management strategy, the two are closely related and should be integrated. Look for a warehouse inventory management system that is seamlessly integrated with your larger inventory management software – most vendors offer this option.

Inventory management is key for any business that maintains stock of goods or raw materials on hand. While inventory management has  historically been a manual process, Robisearch Limited has eliminated the need for a labor-intensive and error-prone manual inventory management system. The Robisearch Point of sale has inventory management software that helps streamline the process, reduce errors and help businesses optimize the way they maintain and order the products they sell. Reach us on 0716413386 or 0780566987  for more information or any inquiries.

 

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  • Robisearch
  • Business, Business Growth, Information Technology, Performance Improvement, Sales Analysis
  • August 1, 2022

Benefits of Having Inventory Management Software Integrated in the ERP

 

Inventory management system or software can help you save money and track your stock efficiently. However, you can experience more benefits when you add an ERP system with inventory management capabilities. This will help you in the following ways:

  • Understand Inventory Levels Across the Business

ERP systems can provide an end-to-end view into orders through all departments, from sales to accounting to fulfillment. Centralized purchasing reduces duplication when replenishing stock, and having the ability to purchase in bulk saves money.

  • Automate Manual Tasks

Barcode  scanning can speed stock-taking, receiving and fulfillment. Using software reduces errors from manual entries and frees staff from repetitive tasks.

  • Greater Visibility with Real-Time Data

The correct inventory management software will give you access to real-time information across all the branches. It will deliver this data to all devices, no matter where you are.

  • Improve Forecasting

Software that handles data collection and analytics can provide insights into trends. And when you understand trends, you can improve your stock forecasting. This will help improve customer satisfaction and experience

  • Data-Driven Decision Making

The analytics capabilities of inventory management software helps to make data-driven stock decisions. It has helps in saving money by reducing inventory and carrying costs.

  • Support Uninterrupted Production

By forecasting both demand and lead time, you can ensure production never experiences a shortage.

  • Harmonize Multiple Inventory Locations

Get an overview of stock levels in all your warehouses, distribution centers as well as retail stores and suppliers.

  • Optimize All Inventory:

A robust inventory management software system helps maintain the right mix of stock and quantities, and at the best carrying costs. It’ll help you ensure you never have too much or too little on-hand.

  • Scale Inventory as Your Business Grows

This will enable you track your stock efficiently. Inventory management software can handle that task for you.

  • Improve Product Visibility in Recalls

Digital systems allow managers to use lot or serial number records to trace products by date and location.

Robisearch Limited offers solutions for tracking inventory in multiple locations, determining reorder points and managing stock and cycle counts. You can also find the right balance between demand and supply across all your branches. These solutions are customized for both big and small enterprises. Reach us on 0716413386 or 0780655987 for more information and inquiries.

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  • Robisearch
  • Business, Business Growth, Information Technology, Performance Improvement, Sustainability, Transformation, Uncategorized
  • July 29, 2022

BENEFITS OF IT TO THE BUSINESS WORLD

The role of technology in the business community cannot be emphasized enough. It is important that you employ a workforce that is tech savvy and at least know the basics. Getting your staff up to date with emerging trends not only boosts productivity, but it has immense bearing on your efficiency and out put.

Every business relies on technology in big and small ways. There are several elements that technology has transformed for the better. Technology contributes in:

1. Enhancing Customer Relationship

Reputable CRM management systems let you discover what your customer base wants. It’s advisable to target the right customer at the right time to avoid them crossing over to your competitor. Even though the technology you rely on is compatible with your existing systems, there is the issue of smart threats and cyber threats. The cloud storage makes it critical to have robust cyber security measures to keep your assets and data safe.

2. Employee assistance

Most employees feel the need to use the latest technologies in performing their tasks with the belief that it will help them deliver the best results. Companies need to consider the cost-output relationship and provide suitable technology to enhance results.

3. Time and money

There’s no doubt that technology helps businesses achieve more in less time, with no detriment to the quality of product or service. In fact, technology is now performing repetitive tasks that were earlier performed by people. This helps by saving on employee costs, or having them work in areas where they are really needed.

4. Technology Helps Improve Communication

Technology enables a faster, wider and more efficient means of communication. This will include interactions within your team or with your clients, potential customers, investors or the general public. Video conferencing technologies, like Skype and Zoom, make meetings from across geographical borders convenient. You can use this to track projects, details on tasks, deadlines, etc., regardless of whether they work from under the same roof, or remotely. Email, newsletters, social media, and other platforms are all equally essential resources for communication.

5. Technology in Business is Necessary for Expansion

Through automation and artificial intelligence, technology has become the most crucial factor behind the success of every organization. Although it is a big-ticket in terms of money, the value it provides ultimately outweighs the high cost. Moreover, the use of the latest technology gives the company a competitive edge, which makes it a better organization than the rest of the competitors in the market. This improves the overall reputation of the brand and enhances its perception among the consumers, which is vital for expansion.

6. Increased Employee Engagement

Technology is well-known for keeping employees engaged. It allows them to telecommute to work and encourages them to collaborate with each other for sharing files and essential information. In addition to this, technology also reduces the level of stress. Workload decreases when the assigned tasks are completed in the given time. Employees can also enjoy the flexibility to a certain degree. They can stay connected to the organization via smartphones etc. and perform work-related tasks remotely.

7. Technology Increases the Capacity of the Business

Technology enables businesses to reach more customers in less time than usual. This means they will be able to serve more customers than before. In addition to this, companies can easily coordinate with the suppliers when they need supplies to restore their inventory. The capacity to communicate and store information increases with technology, which is a huge advantage for large corporations.

In conclusion, it is safe to say that technology has important effects on business operations. No matter the size of your enterprise, technology has both tangible and intangible benefits that will help you make money and produce the results your customers demand. Contact Robisearch today for software solutions for your business. Reach us on 0716413386 or 0780655987.

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  • Robisearch
  • Business Growth, Digital, Information Technology, Results Delivery, Uncategorized
  • July 29, 2022

BENEFITS OF THE DIGITAL FEEDBACK PLATFORM TO THE HOSPITALITY INDUSTRY

 

The most successful small business owners and managers are always looking for new ways to improve customer service. One simple way to provide excellent service is to ask customers directly how their experience can be improved. A suggestion box is a powerful tool for gathering customer feedback. If you’re a manager or owner in the hospitality industry looking for way to improve the customer service offered by your business, consider implementing the Robisearch digital feedback platform.

  • Small service problems will be brought to your attention, preventing them from becoming recurring issues.
  • You will develop trust in your brand. Customers appreciate seeing their feedback implemented.
  • Valuing customers’ suggestions will create a guest-first culture among your staff.
  • Personal attention to their needs will turn at-risk customers into brand advocates.
  • Taking time to attend to each clients concern turns new guests into loyal regulars thus growing your business.
  • By responding to the feedback from clients, you are completing the communication loop.
  • You will also be able to receive immediate actionable data that will help you improve and grow the business.

Robisearch digital feedback platform gives you the power to respond in real time, completing the feedback loop and dramatically improving all the benefits of the system. Its user-friendly interface encourages guests of all ages to give you personal, honest feedback. If you’re looking for the best way to reach your patrons online, reach out to us on 0716413386 or 0780655987.

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  • Robisearch
  • Business Growth, Digital, Information Technology, Marketing, Strategy, Uncategorized
  • July 29, 2022

HOW TO USE SOCIAL MEDIA ANALYTICS FOR EFFICIENT MARKETING OF YOUR BUSINESS

Paying attention to your social media analytics will prosper your business. This can be easily done since users on any social network are usually very vocal about their views. Use targeted marketing to market to users who match your buyer persona. The outcome will give you insight into whom your most engaged  audience is. Finally, analyze customer feedback on social networks to improve your current and future products  through the following ways:

1. Measure your marketing ROI

Any respectable business should project a return on any investment they dive into — in this case, your social media marketing campaigns. One of the more direct social media analytics you can look at is your return on ad spend.

2. Undertake competitor analysis

Assessing your competitors helps you establish a baseline on how you should be performing. It can give you a baseline to measure against. Assessing your most direct competitor should provide a more realistic and accurate baseline.

Here are some social media metrics you can assess from your competitor(s).

  • How many followers do they have?
  • What’s their engagement rate?
  • How frequent are they posting?
  • What’s their ad creative?

Facebook allows you to see all the ads your competitors are running. Head to your competitor’s Facebook page, scroll down and click “See All” on the page transparency section. Here, you can see what ads they have active and how long they’ve been running the said ads. This should give you some ideas on what path to take.

3. Analyze customer feedback

The difference between sentiment analysis and customer feedback is that customer feedback primarily deals with insights from those who have already purchased from you.

On the other hand, sentiment analysis concerns itself with insight data from various social media platform users, regardless of whether they have ever made a purchase.

4. Look for brand mentions that feature your product.

Most customers would usually share their experiences with a brand on social media. Social listening tools can help you see what those customers are saying about your brand.

  • Enable reviews on your social media page.

Like a Google My Business listing, Facebook allows your Facebook page to collect reviews from customers.

  • Conduct sentiment analysis

Most of the data you’ll retrieve from your marketing campaign will be quantitative, i.e., the number of users reached, click-through rate, purchase rate, etc. However, you must analyze your qualitative data as well.

See what your customers are saying about you. You may have decent reach and engagement, but people could be mocking your business’ ads

 5. Use social media analytics to target your marketing

Social media channels gather user information, such as demographics and interests, to provide a tailored user experience. For example, YouTube analyzes the videos watched by its users to determine what they like and provides recommended videos based on that user’s activity.

Advertising platforms give marketers access to these interests, allowing them to target a particular market—one relevant to their product and brand. This feature increases the conversion and engagement rate for your social media posts and ads.

Robisearch Limited will help you get a better understanding of digital marketing and how to do so efficiently. Reach us on 0716413386 or 0780655987 for more information and inquiries.

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RobiDigiVisitor visitor management system and soja app, Visitor management system in South Africa

Our Contacts

  • Suraj Plaza 5th floor, opposite Jamhuri High School in Ngara Nairobi | Umoja Complex - Family Bank Plaza, 2nd Floor, Kisii | The NSSF Building ,5th flr Mombasa | Mabirizi Complex , Level 4 Room L4-17 Kampala, Johannesburg South Africa
  • Phone:(+254716413386, +254780655987) Nairobi , (+254736413386) Kisii ,(+254752413386) Mombasa , (+256747048222) Kampala , (+27765775931) South Africa.
  • E-mail: info@robisearch.com, robisearch@gmail.com

Our Services

  • Bulk sms
  • Biometric Time – Attendance
  • Customer Feedback Platform
  • Property Management System
  • Customer Feedback
  • Web Design and Development
  • Digital Marketing
  • Digital Visitors Book

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