Must Have Features For An Efficient Property Management System

A hotel management system vendor selection is one of the most important decisions a hotel operator will ever make. This article will help you know exactly what to look for so that you can make informed technology decisions for your property.

Easy to use

A user-friendly interface is the most important factor when choosing PMS software for a hotel. If your software is complex, more mistakes will be made and this will cost you more money.

Housekeeping management

Your PMS should allow your housekeeping team to mark rooms as clean, dirty, or out of order. Having this information in one central place gives the front desk visibility of room statuses. This will help them accommodate early check-in’s and room moves with much ease.

Guest profiles

Guest profiles store your guests’ contact information, stay history, and even preferences, so that you can deliver a more personalized experience during their next stay.

Reservation management

The absolute most essential PMS feature is reservations management and front office features. By housing all of your reservations digitally, hoteliers can make a paper reservation book a thing of the past. Within reservations management, you should be able to set rates, control availability, offer promotions, and visualize reservations on a calendar.

Room management

The room management module of a PMS is like your virtual front desk. This enables the front desk agents check guests in and out, and cancel or extend reservations with just a few simple clicks.

Invoicing

When most guests check out, they want a copy of their bill. Your PMS should be able to easily export guests’ information that contain all charges from their stay. Similarly, you’ll want solid, straightforward financial reporting that helps you reconcile revenue and expenses from room revenue, outlets, vendors, and more.

Payment processing

Gone are the days when guests paid with cash or cheque. You’ll want a PMS with a payment processor integration that allows you to effortlessly charge guests’ credit cards and have secure access to major payment gateways.

User logs and permissions

It is important to keep front-line staff accountable with detailed user logs to have an automated record in case of any mistakes. Additionally, it is critical that staff are only able to access the parts of the hotel management system required to complete their core tasks.

Client communication and data management

It’s important for property owners to collect and organize guest data to stay in touch with current and past customers post check-out. Most PMS systems will offer some kind of CRM functionalities. This helps seamlessly store guest data and use an easily accessible database.

Reporting and analytics

For a hotel’s business growth, it’s essential to keep track of reservations, revenue, room inventory, occupancy, etc. With a good PMS, you’re able to generate consistent, accurate, and timely reports specific to your needs and requirements. This helps get access to the right data to make informed decisions.

Looking for more advice and information on Property management systems? Robisearch Limited offers the best hospitality specific software and services that best match hotels’ visions and requirements. Contact us on 0716413386 or 0780655987 for the best PMS solution in the market today.

Read More

Benefits of Access Control Systems To Hotels

These days, it’s crucial for hotels to use an access control system. The hotel staff has to assure their guests that their rooms and belongings will be secure at all times. Additionally, the business must protect sensitive and restricted areas within the building. Using access control systems benefits both the owner and the customer in various ways. It can help both parties gain a heightened sense of safety while conducting their businesses. The benefits include:

Asset protection

One of the major reasons why hotel owners plant security guards within the premises is to protect their assets from being vandalized. A fingerprint access control system or other such biometric access control device restricts the entry of people to only those who are registered in the system. Hence, this ensures that no unauthorized person enters the premises to cause harm.

Restrict unauthorized access

A hotel is a premise that is bound to have many facilities where not all are allowed access. An automated access control solution allows preventing such individuals from entering certain areas where they are not permitted. It is especially beneficial for the owners in restricting employees and guests, and not just outsiders, from entering certain areas of the hotel that are not permissible for them.

Manage floor wise access

In a hotel, elevators are an obvious part of the infrastructure. There are floors within the hotel that again are not permissible to all. Access control system with elevator access control can allow hotel owners to restrict entire floors from unauthorized individuals, making it easier to manage the movement of not only guests but employees as well.

Centralized control

This is one of the most important features that the access control systems of today offer. Most hotels today are spread on a global scale. Managing influx of people across the branches often becomes difficult. The advanced systems of today allow hoteliers to centrally monitor every branch. They also receive real-time information on each branch along with auto-pushing of events. This makes it a highly intellectual solution for the hotel owners since it fulfills every requirement of the current hospitality industry.

Integration with attendance system

Another major benefit that hoteliers can gain from these automated systems is integration with the time attendance systems. Web-based portal of the system allows hoteliers to track attendance, shifts, leaves, etc. of their employees in real-time. They can also ensure satisfactory productivity levels of employees through automated systems.

Easily accessible entry and exit logs

Access control systems supplement the shortcomings found within this manual method. They offer a more easily-manageable and highly-efficient way of tracking the volume of people exiting or entering a room at any given time of day. These electronic logs contain more accurate information which the owners can use to review a hotel’s activities for a given time period.

Heightened security in rooms

Another benefit access control systems offer to both customers and hotel owners is that they provide an increased sense of security across the board. Doing away with the traditional bolt and lock towards a predominantly software-based system allows for fewer instances of key duplication.

In conclusion, an automated access control system is important for any hotel business.  It creates a safe and secure environment not only for guests but for the employees as well. Guests, who generally look for that homey, comfort feeling even while they are traveling and staying at hotels is sure to be ensured. And there is nothing more than satisfied guests that a hotel owner yearns for. Hence, implementing an access control solution is definitely in the interest of hoteliers. Contact Robisearch Limited on 0716413386 or 0780655987  for the best-fit system for your establishment.

Read More

Benefits of SEO Marketing To Corporate Companies

SEO stands for search engine optimization. This is the process of improving your site to increase organic visibility for specific search queries. The goal of SEO is to improve the quality and quantity of traffic to your website through onsite changes.

Anticipating customer intent, understanding what type of content they’d like to see, and providing the best answers are the heart of good SEO. It’s simultaneously a customer research method and sales channel for your business, and it allows you to get to know your customers and their habits.

The key is being able to put both the technical and strategic elements together. To simultaneously serve your customer’s needs and deliver it in a way that is attractive to search engines. Here are just a few reasons why you should consider leveraging organic search for your business.

Boosts your credibility

A site that ranks high on search engine results pages is typically considered high-quality and trustworthy by search engines. This, in turn, boosts the credibility of your business. Spend time improving and adding content to your site, increasing your site speed and researching keywords to help your site rank even higher.

It supports content marketing

Original content and SEO work hand in hand; by creating helpful content for visitors, including text, images and videos, your site will rank better in search results.

It gives you a competitive advantage

Your competitors will likely be investing in SEO, which means you should too. Those who invest heavily in SEO often outrank the competition in search engine results and gain market share. If you consider that results on the first page of a Google search get over 90% of traffic, you cannot afford not to be there, especially if your competitors are. Start by identifying your competitors, analyzing their strengths and weaknesses, and creating and managing your online reputation. Then, ensure that your site loads fast and is mobile-friendly, make the best content possible, and focus on providing the best user experience.

It can help you reach more people

While many marketing campaigns tend to focus on a defined target audience, SEO can help you attract anyone with intent at a given point in time. If you target keywords, you can attract more prospects who may be interested in doing business with you.

Improves website usability

SEO is about making your site search engine-friendly, but it also can improve the experience a customer has when visiting your website. If you generate useful and high-quality content, make your site faster and more responsive, add backlinks and enhance every page, you typically get an excellent website in addition to one that’s optimized for search engines. Factors that improve usability include a robust site structure and navigation, both of which are factors in how search engines rank a site.

It improves user engagement rates

An optimized site brings in quality traffic. If you have a site with useful content that matches the searcher’s intent, they will likely spend more time browsing. This will ultimately lead to more conversions and increased ROI. Customers who engage longer with a website tend to connect to the brand more. This leads to customer advocacy and long-term revenue.

You can expand your business

The more traffic you get, the easier it is for you to expand your services and product line. The core services and products you can offer, the more money you can make. SEO tools help you obtain feedback from your customers.

This feedback will help you customize your product or service lineup, so you can meet your customers’ needs better. The better you meet your customer’s needs, the better your business will be.

You get data

What this data does is help you see what your customers are buying, what they are looking for, and what price they are willing to pay. This information helps you make better product and business decisions. It helps keep you competitive as well.

Also, once you get the top ranking, it is very difficult for someone else to move up and replace you.

You get more clicks

It is said that roughly 60% of all clicks go to the website that is ranked number 1. That percentage translates into possible thousands or more sales each month or year. The sky is the limit in sales when you are ranked in the top position and that is what SEO is made to do. It is designed to get you to that coveted first position.

You get a greater internet presence

This is also very important to the success of your business. The greater your presence, the more traffic you should get. With over 200 million websites on the internet today, you want to stand out and have people find you.

Saves you money

SEO strategies are cheaper to use than traditional advertising methods. Instead of a ‘throw it at the wall and let’s see what sticks’ mentality, SEO strategies help you target the right customers looking for your products.

In conclusion, SEO has major benefits for companies and can lead to long-term exponential growth. Brands that invest in SEO build credibility and trust with audiences, making it a pivotal part of a digital marketing strategy. Contact Robisearch Limited today on 0716413386 or 0780655987 for a tailored SEO strategy for your company.

Read More

Why Businesses Need Point of Sale

There are many benefits of purchasing a POS system, notably making it easier to manage your retail business. A POS system can significantly simplify daily business tasks and help make profit.

A POS (Point of Sale) system is the combination of software and hardware to facilitate your business operations. A POS consists of software and hardware to run the software. Hardware may include a computer, a physical terminal, a scanner, a printer, and other devices to operate the point-of-sale software. The software tracks and organizes your store’s information. The benefits of having a point of sale in your business includes:

Better inventory Management

A POS makes it easy to keep track of the inventory your store has. It allows you to manage your inventory in real-time and to know the number of products you own over a given period.

Quick payments

A point of sale helps make payments faster. The employee selects the products the consumer wants to buy and the system automatically calculates the price. The invoice can be sent by email or printed directly on the spot with a receipt printer.

Improved customer satisfaction and loyalty

With a POS system, it’s easier to exceed consumers’ initial expectations by providing fast, accurate and efficient service. By combining these three components, customers will surely be more satisfied and will likely return to your store

Better customer experience

Creating a proper customer experience leads to better customer satisfaction, and as mentioned earlier, a fast point of sale allows you to complete transactions faster. Consumers don’t like to wait and a fast point of sale is an excellent advantage for them too.

Improved customer orders

Once you have the product, the software informs the employees to remind them to contact the customer in question. This feature supports the store in keeping track of the orders requested and recording them. This can help ensure better customer satisfaction and can sometimes become an additional revenue stream.

Increased efficiency

There are many functions in your POS system that can help you to work efficiently and quickly in your shop. These include inventory management, promotion management, ordering and more. By using these various features, your business will probably be well organized and your decisions will be easier to make.

Time saving

As mentioned in the previous points, the software can help you with inventory management, orders, purchasing, customer management and more. Some functionalities can even perform actions automatically. For example, the creation of real-time reports or the minimum quantity of products to keep in inventory. These features can save your company time.

Increased revenue

By reducing your operating costs, you’ll probably save money. By saving that money, you can have more income in your pockets. Also, a point of sale software can offer various functionalities that can help increase your sales.

Advanced reports

Creating manual reports takes a lot of time to compile, complete and organize. It can become difficult to gather relevant information in your reports to fully understand the state of your business. With a POS system, the software allows you to create reports automatically to have a global view of your business.

Multi store functions

It can become difficult to manage several stores in a network, where each has specific needs according to their customers. Robisearch Limited offers the possibility to manage networks of stores or “multi-store” management. These features can significantly reduce the workload for your company that owns several establishments.

Robisearch Limited offers custom development to its customers. This custom development can be for specific needs and functions a company requires. You can learn more about our features by contacting one of our experts on 0716413386 or 0780655987

Read More
  • Robisearch
  • CSR
  • December 6, 2022

Robisearch Limited CSR Activity

Corporate Social Responsibility (CSR) is when a company operates in an ethical and sustainable way and deals with its environmental and social impacts. This means a careful consideration of human rights, the community, environment, and society in which it operates. Robisearch Limited understands the importance of corporate social responsibility, and the benefits that sustainable and ethical practices can bring to your business.

  • Some clear benefits of corporate social responsibility are:
    • Improved public image. This is crucial, as consumers assess your public image when deciding whether to buy from you. Something simple, like staff members volunteering an hour a week at a charity, shows that you’re a brand committed to helping others. As a result, you’ll appear much more favorable to consumers.
    • Increased brand awareness and recognition. If you’re committed to ethical practices, this news will spread. More people will therefore hear about your brand, which creates an increased brand awareness.
    • Cost savings. Many simple changes in favor of sustainability, such as using less packaging, will help to decrease your production costs.
    • An advantage over competitors. By embracing CSR, you stand out from competitors in your industry. You establish yourself as a company committed to going one step further by considering social and environmental factors.
    • Increased customer engagement. If you’re using sustainable systems, you should shout it from the rooftops. Post it on your social media channels and create a story out of your efforts. Furthermore, you should show your efforts to local media outlets in the hope they’ll give it some coverage. Customers will follow this and engage with your brand and operations.
    • Greater employee engagement. Similar to customer engagement, you also need to ensure that your employees know your CSR strategies. It’s proven that employees enjoy working more for a company that has a good public image than one that doesn’t. Furthermore, by showing that you’re committed to things like human rights, you’re much more likely to attract and retain the top candidates.
    • More benefits for employees. There are also a range of benefits for your employees when you embrace CSR. Your workplace will be a more positive and productive place to work, and by promoting things like volunteering, you encourage personal and professional growth.
Read More

How Businesses Can Use Bulk SMS This Festive Season

Christmas festive season is here and it is a great opportunity to reconnect with our customers and clients. You can plan out effective bulk SMS marketing strategies during festivals. This will help you in making a better connection with your customers and increase your sales. A proper Bulk SMS campaign can increase sales by up to 200% in just a couple of days during the Christmas season. Many popular Brands use SMS for marketing their products or services during this season.

Below are a few tips on how you can use Bulk SMS this festive season to increase sales:

Welcome new clients

Sending a bulk SMS to welcome a new customer is a way of showing interest and contributes to a high level of customer service. If a customer has signed up for an online newsletter or opted into an SMS marketing list.

Send festival greeting SMS

Festive season is the time when usually people are willing to do shopping. Sending the festive greeting SMS at this time will surely bring customers to your shop again.

Order confirmations and delivery updates

Contact customers with a bulk SMS text to let them know that their order has been received. This is another significant way of providing exemplary customer service.

Mobile coupon redemptions

Coupons delivered via SMS have redemption rates 10 times higher than printed coupons.

Using links to promote your online presence

You can incorporate links in SMS messages to encourage the customer to look at your site. View seasonal promotions, new products, and blogs. Smartphone capabilities can effectively ensure that customers are simply a text message and a click away from viewing your site.

Discount offers

98% of SMS messages are opened within the first 3 minutes they are sent to the recipient. Studies show 45% of shoppers say sales and discounts are the most important factor for festive shopping and they prefer SMS over emails.

Seamless integration with your business application

Bulk SMS has an API that you can easily integrate with your business application so that you can seamlessly send SMS to your audience without so much hustle.

Cost effective

Text messages are cheap especially if you buy them in bulk. No other marketing method provides such affordable results, particularly if compared with traditional marketing methods, such as TV, radio or print media. This will help you get more clients and also save money at the same time.

SMS Marketing engages your customer directly, at a personal level, and can direct them straight to your business. It is important to take advantage of SMS marketing this festive season. For more details on Bulk SMS Services, kindly get in touch with us on 0716413386 or 0780655987.

 

Read More

Advantages of PMS To The Hospitality Industry

With a hotel Property Management System, it becomes easier to eliminate costly overbookings. This is possible due to ease of managing room availability, integrated Channel Manager to improve occupancy, integrated payment gateways, and other functionalities. While using a good PMS, you can also efficiently perform day-to-day operations, such as updating rates, managing housekeeping tasks, and transferring guests. Other advantages include:

Better customer data management

PMS for hotels consolidates and securely keeps all customer data. This helps to form detailed guest profiles and ensure compliance with applicable consumer data protection regulations. This assists to avoid common booking hotel frauds. The understanding of customer buying patterns enables hotel businesses to develop more targeted packages and services.

Improved revenue management

Hotel property management software connects operations and financial processes. It leverages pre-built integrations to accounts receivable, accounts payable, payment gateways, point-of-sale systems, and payment processors.

Enhanced check in and check out capabilities

A mobile-enabled cloud hotel PMS empowers a hotel’s front-desk staff to check guests in and out, assign rooms, and enable guest services anytime from any place.

All data in one place

Numerous tasks that were previously handled by different programs can be done from one central location. Management can keep everything in one place where it won’t be lost. Employees can access, update, and track all relevant information across all departments and multiple property locations. Moreover, they can do it from any location and collaborate more effectively.

Improve relationships with guests

Hotel management software will help you provide a smoother contactless payment experience and check-in/out experience, making for happier and more loyal guests. Personalising guest communication is also easier and quicker with software, enabling you to build loyalty more regularly. The more loyal guests you can create, the more direct bookings you can drive.

Greatly reduce manual errors and double bookings

With an automated system making it easier to input and process data, your records will be much more accurate and it will be much quicker to reference them. Integration with a channel manager will also ensure your inventory is updated automatically, reducing the potential for annoying double bookings – improving life for you and your guests.

Make better business and marketing decisions

Your system will help you record guest data more accurately and more comprehensively. Having this on hand will allow you to build profiles and identify trends around guest preferences and their habits. With this information you can adapt your marketing strategy and pricing accordingly to make sure you’re getting as many bookings as you want.

Robisearch Limited offers a property management system that can be used in hotels. The software includes several valuable features that facilitate daily hotel activities such as direct bookings, housekeeping management, personalized services, transaction operations, reporting, and analytics. Contact Robisearch Limited today on 0716413386 or 0780655987 for improved hotel services.

Read More

Advantages of SEO To The Hospitality Industry

Hotel SEO not only provides value by helping your website move up in search engine results, it’s also very cost-effective. This SEO strategy is more about investing time and expertise rather than large sums of money, so any hotel or hospitality business can benefit from SEO regardless of their size, marketing power or financial position. Below are some of the advantages.

Increased profits

When traffic increases and the website reach to the targeted audience, it is reasonable to expect more sales. As the more visitors arrive at the websites, the chances of booking in the hotel increases and so does the profit. SEO improves the volume of visitors as well as attracts the right demographics. The high traffic level makes it easier to split-test landing pages and improves the business.

Enhanced brand credibility

As brand awareness increases, the credibility of the website increases. SEO helps in making the brand more familiar to the audience while increasing the reach of the google results. In such a manner, the website gains the trust of the customers and they did book the hotel or resort.

Improved customer loyalty

As the greater number of visitors arrives on the websites, you can build a robust program and provide customers with more advantages. Better programs, schemes, and services for the customers can be mailed with the special offers on a regular basis. It helps in improving relations with customers and improves customers loyalty over time. Without effective SEO, the traffic decreases significantly and profits also reduce.

Improved brand awareness

SEO helps in improving the ranking of the website page and improves the rank in SERPs. This results in gaining more exposure and improves the chances of a high number of visitors. The coming backs of repeated customers improve the exposure and increase the awareness of the brand.

Increased website traffic

If SEO is effective, then helps in improving the number of visitors on the website and eventually leads to a better or higher ranking. The higher the rank in search engine result pages (SERPs), the more the chances of reaching the website to the targeted audience.

Google does not rank all websites equally. Therefore, hotels that focus more on SEO have a significant advantage when it comes to being found online. According to research, the first page of any search result receives nearly 90% of all web traffic. Hence it is very critical to rank high on Google. Robisearch Limited can help you with this. Contact us on 0716413386 0r 0780655987 and get a good SEO strategy that can help you with this.

 

Read More

Product Of The Week: Customer feedback Platform

The product of the week today is the Robisearch customer feedback platform. Our customer feedback platform usually takes the form of a software product. It helps businesses manage what customers are saying on multiple feedback platforms and channels. This assists in gaining data-driven insights essential to improving overall customer experience. Customer feedback platform enables everyone on your team to understand customers better. They can easily measure customer satisfaction and learn how to build customer loyalty. In return, the are able to make a digital transformation. Read more about the advantages of our customer feedback platform below.

It improves customer service

Customer feedback can manifest itself in evaluating how company employees treat customers. A company can determine if some customer service representatives are being rude to customers, especially if the topic of rudeness comes up frequently. The customer feedback platform enables you to take immediate action on such feedback.`

Helps identify necessary changes

Customer feedback platform is especially important when a company is loosing customers. It helps determine why customers are no longer buying its products. The goal of the system becomes finding out if there is anything the company can do to win a customer’s business back.

Helps identify customer preferences

Customer feedback software is important for determining a customer’s needs and tastes, particularly when a business introduces new products. Customer feedback helps companies determine what’s important to their customers – without customer feedback, a company could not possibly meet the product needs of the consumer. Consequently, its products would likely fail in the marketplace.

Allows comparison to the competition

Our customer feedback software also allows companies to better understand how customers rate and use their products versus competitive products. It is vital in determining where a company’s products and services excel or fall short compared to alternatives on the market.

Helps you spot market trends

The software is also important in detecting certain technological trends among consumers. For example, a new competitor in the market may introduce new and improved technology that potentially threatens the older technology a company sells. If customers indicate they would prefer and buy this technology, the company will need to consider switching to the new technology.

By making a strategic investment in the right customer feedback system and tapping into data provided directly by your customers, you can deliver greater experiences. This will successfully set yourself apart from the competition. Robisearch Limited provides the right customer feedback platform for your company. Reach us on 071641386 or 0780655987 and get your customer feedback platform installed today!

 

Read More

Importance of CRM Software in Sales and Marketing

CRM stands for Customer relationship management. This is a type of software that helps businesses manage, track and organize their relationships with customers. A CRM can help you store customer data such as user behavior and how long a customer has been with your business. It also stores purchase records and notes on sales interactions. This helps to optimize your sales and marketing processes and improve customer service across your organization.

CRM software can be used in various ways to provide numerous benefits to your business. Below we discuss some key benefits of a CRM software in sales and marketing.

Increased sales

A CRM tool can help you streamline your sales process, build a sales pipeline, automate key tasks and analyze all of your sales data in one centralized place, potentially increasing sales and productivity. A CRM helps you establish a step-by-step sales process that your employees can rely on every time and that you can easily tweak as issues arise.

Improved customer retention

A CRM software will provide sentiment analysis, automated ticketing, customer support automation and user behavior tracking to help you determine problems and quickly address them with your customers.

Centers business growth around your customers

The software allows you to architect your business as it appears to your customer and audience. The CRM aligns all of the work your sales, marketing, and service teams do with a variety of natively built tools and integrations — this makes it easy for you all to collectively center business goals and daily work around your customers.

Automate daily tasks

CRMs automate other day-to-day tasks, speeding up your time-consuming but necessary work. CRM automation may include data entry and contact record updates after every interaction.

Create work flows

The best CRM software offers workflows. Workflows complete and organize sales, marketing, and service processes to save you time. It helps you set criteria that automatically enrolls records and takes actions of your choice .

Data driven marketing

CRM empowers marketers with data-based insights, the results of numerous marketing campaigns measured in figures and reflected in various charts and diagrams. This info is the necessary condition for efficient campaign budget allocation and resource adjustment. It may mean tracking conversions resulting from certain marketing activities and campaigns, and is no doubt invaluable in determining which efforts bring the best ROI and should be carried on and which do away with.

Optimized segmentation and targeting

CRM is capable of collecting and storing a lot of information. Marketers can use this information to  segment the customers much more precisely. This can be based on numerous criteria, from geographic location to financial details, previous interactions, etc. This results in messages and content delivered to them being much better targeted and, consequently, receive the improved response and brand loyalty.

Social branding

It may be overwhelming for businesses (especially startups) to promote their brand on several social media platforms. Using CRM, monitoring and managing the company’s presence in social media is much more effective and less time-consuming.

Multichannel marketing

CRMs possess the multichannel marketing functionality which lets conducting simultaneous marketing campaigns across different sales channels and touchpoints, like regular mail, email, mobile, social media, web, etc.

Tracking and analysis

CRM is capable of tracking the lead data, enabling you to evaluate the return on lead investments. It shows which lead sources are bringing the most revenue to concentrate on them. Further analytics functionality includes creating sales forecasts, monitoring the pipeline and spotting points where customers drop off, effective budget management, etc.

A CRM has the power to supercharge your business. Choose the right system for your team to start growing better. Contact Robisearch Limited today on 0716413386 or 0780655987 and grow your business.

 

Read More