Benefits of Customer Feedback Platform to The Hospitality Industry

With fewer options and rising frustrations, customers are in dire need of refined services. They also need to know their voices matter. They need to feel taken care of. Do that by asking for feedback. There are many strategies your hotel or restaurant can employ to ask customers thoughts and suggestions. There are also various ways to use that feedback to grow. The Robisearch online customer feedback platform will help you in  receiving guest feedback, and how you can generate feedback to boost your business over time.

Below, we discuss some of the benefits of online customer feedback platforms to the hospitality industry.

Deliver better service

Service is the most crucial factor in the hospitality industry. Customers pay for the service and they expect the best. With the help of online customer feedback platforms, hotels, restaurants and resorts can get insight into the quality of their service. They can also find out what the customers expect from them. The Robisearch customer feedback platform gives real-time insights on the feedbacks received.

Enable better customer acquisition

When you’re running a restaurant or a boutique hotel, reputation is everything. However, that reputation comes to life through your customers’ words whenever they share their experiences with their friends and loved ones. Users keep your reputation alive. When they post photos and share comments about your business, they entice other potential customers. While asking for feedback is a great source of opportunities to innovate and improve, it’s also a perfect way to market your brand online and offline

Boost customer engagement

Engaged customers will recognize their role in the creation of your brand story. They will feel eager to contribute, and they’ll be more likely to stay loyal. When you ask for feedback, and make an effort to do so in a fun and exciting way, you engage your customers on several key levels. You make the feedback-generating process more engaging, and you make the customers feel valued.

Increase customer engagement

Superior customer experiences inevitably leads to repeat business. If your barbecue ribs are to die for and your service exquisite, your customers will come back for more. However, if they found the waiter unhelpful or the food subpar, it’s better for you to know. You have the opportunity to make it right. Asking for feedback and constructive criticism is the best way to increase retention over the long term.

Immediate damage control

Every business wants to give the guests their best experience but sometimes due to some or the other reasons a guest might become unhappy and could rate your business a down-thumb. The Robisearch customer feedback platform has a response-based notification feature which notifies the owner or the manager about the negative feedback received thus providing the business owner or the manager to reach out to the issues faced by the guest, solve them and make their experience a happy one.

Quality

Taking feedback from guests about the quality of food, or ambience is also very important. Some customers might like the food but they find the ambience very loud or unpleasing. They might not return to the same place. With guest feedback, hotels and restaurants can ensure that their quality is on par with the customer’s expectations.

Improvements

There is always a scope for improvements when it comes to your services. Different people visiting you might have a different level of perception regarding your services. It’s important to always ask them about this. The best way you might think is to talk to them, but what’s even better is to leverage the power of feedback where you can have all the words of your guests at one place and later analyze it on your computer, mobile or tablet. This digital way cuts the dependency on paper feedback which are not only tedious to manage but can also give you inaccurate results.

Service

Service is the most crucial factor in the hospitality industry. Customers pay for the service and they expect the best. With the help of customer feedback surveys, hotels, restaurants resorts, etc. can get insight into the quality of their service and what the customers expect from them. A customer feedback platform gives real-time insights on the feedbacks received.

In conclusion, your customers need to recognize your initiative to not just ask for their opinions but to actually take action and adapt where and when necessary. Even small-scale hospitality businesses should take on such a proactive mindset to connect with their target audience and ensure that their customers feel heard and valued.

Asking for feedback and acting upon it will set your brand apart, help you connect with your customers even during these challenging times, and allow your brand to outlive its competitors. Contact Robisearch Limited today on 0716413386 or 0780655987 and get your system installed today!

 

Read More

Importance of Customer Feedback to Businesses

Importance of Customer Feedback to Businesses – Feedback is information or criticism that helps in improving someone’s or something’s current and future actions. Similarly, customer feedback is the reaction given by consumers based on their interaction with the product or services of a company.

A customer-centric approach by an organization is the best way to collect user feedback and integrate it into the development process. This way, the business focuses on providing a positive customer experience, improved customer loyalty, and increased business growth.

Customer feedback helps in understanding how customers perceive your brand. Organizations can make better decisions and improve the user experience with the feedback given by customers, employees, suppliers, stakeholders, and vendors. Effective customer feedback is important to do the following:

Identify customers preferences

While launching a new product or service, customer feedback is vital to understanding the pain points, requirements, and choices of the users. With the help of customer feedback tools, it’s easier to gather, segregate and evaluate the data.

Customer feedback helps improve products and services

When you introduce a new product, brand, or service to the market, you probably have an idea about customer needs. Market research that you conduct before introduction gives you an idea if potential customers would be willing to buy it, and they can also give you tips on how to improve it. However, only after your customers use your product or service, can you learn about all the advantages, flaws, and their actual experience. On top of that, their needs and expectations evolve with time.

 Customer feedback gives you data that helps taking business decisions

Customer feedback is one of the most reliable sources of  data that can be used in taking business decisions. Customer insights will help you understand clients and their needs more profoundly.

Customer feedback gives you insight to customer satisfaction levels

Customer satisfaction is how happy customers are with your products, services, and any interaction with your business. It’s an important metric as it helps you address customer issues, prevent churn, and build a base of loyal customers.

Greater customer retention

Acting upon customer feedback is a certain way to keep more customers, as they will appreciate the changes you have made to give them better experiences. Specifically, taking the time to satisfy frustrated customers can help you keep their business and win their loyalty.

Strong customer service

If customers have any issues with your service, their comments should be relayed immediately to your contact center staff. Your agents are the face of your brand, and they need to convey the values and attitude that your company stands for. Use feedback to better train agents and help them grow in their roles so they can offer the service your customers want.

Customers trust you more

By simply asking customers about their experience, you are showing them that you value their opinions. This gesture is a powerful way to earn their trust. To really show them that their comments matter, follow up once you have acted upon their suggestions. For example, if they mention that customer service hours are too short and you have managed to solve that problem, notify them about your new extended hours.

Make your customers feel heard

When you listen to your customers’ feedback, they see you listening to them and trying to make their experience better. This makes them more satisfied and more inclined to keep doing business with you.

Feedback however, is nothing without analysis, therefore it’s crucial to have a software like the customer feedback platform from Robisearch Limited to process that feedback and gain as many insights as possible. Contact us on 071641338 or 0780655987 and get your customer feedback solution today!

 

 

Read More

Uses of Online Suggestion Box

The digital feedback platform can be used for an array of activities. Some of these include employee feedback and customer feedback. Some of the uses are discussed below;

1. Employee feedback

This is very useful for an organization especially when there has been an internal change. The digital feedback platform can be used to check in with your employees and seek their opinions on the change that has been made and how it is affecting them.

You can also set up the digital feedback platform to send out questions at intervals so that your employees are free to share feedback and information in real-time.

For example, you can set up these questions for your employees on your online suggestion box:

  • Do the vision statements of the organization align with your personal goals?
  • On a scale of 1-9, how likely are you to leave the company?
  • Do you feel like the organization promotes a healthy work culture?

2. Product Feedback

Let’s say you just launched a new product. If you want to find out how customers are reacting to it, you can use an online suggestion box.

You can learn how the customers feel about the product if there should be an improvement or if they totally enjoy it from the feedback.

This method of customer interaction provides insight into how the customers perceive your products and why they would buy them.

For example, you can set up these questions for your customers on your digital feedback platform:

  • How well do you like the new product?
  • Which of our products would you recommend  to your friends?
  • Which product would you like us to introduce?

3. Customer Feedback

The amazing thing about the internet now is that your customers can become ambassadors for your brand if they are satisfied with your products and services.

In the same vein, your customers want a superb resolution service if they encounter any problem using your products and services.

An effective way to hear what your customers have to say is to provide them access to a virtual customer suggestion box where they can easily drop their opinions.

For example, you can set up these questions for your customers on your digital feedback platform:

  • Which of our products do you like best?
  • Which new product would like for us to introduce?
  • Do you have any further suggestions or ideas or questions?

4. Market Research

Conducting market research can determine how successful your business can be. Conducting the market research can be an additional cost for the organization. Therefore, you can use the  digital feedback platform to gather information from your target audience and target markets. You can even be contacted for an opportunity to collaborate.

For example, you can set up these questions for your customers on your online suggestion box:

  • Are the prices of our products fair for the quality they offer or are they higher or lower to what is obtainable from our competitors?
  • What stands us out from our competitors?
  • Would you give us a referral?

Conclusion

The importance of an organization or any business entity setting up a digital feedback platform or an online suggestion box cannot be stressed enough. If you are a business that is passionate about interacting with your customers and your employees and also getting honest feedback you should definitely set up one. Reach us on 0716413386 or 0780655987 and we will definitely help you out!

Read More

BENEFITS OF THE DIGITAL FEEDBACK PLATFORM TO THE HOSPITALITY INDUSTRY

 

The most successful small business owners and managers are always looking for new ways to improve customer service. One simple way to provide excellent service is to ask customers directly how their experience can be improved. A suggestion box is a powerful tool for gathering customer feedback. If you’re a manager or owner in the hospitality industry looking for way to improve the customer service offered by your business, consider implementing the Robisearch digital feedback platform.

  • Small service problems will be brought to your attention, preventing them from becoming recurring issues.
  • You will develop trust in your brand. Customers appreciate seeing their feedback implemented.
  • Valuing customers’ suggestions will create a guest-first culture among your staff.
  • Personal attention to their needs will turn at-risk customers into brand advocates.
  • Taking time to attend to each clients concern turns new guests into loyal regulars thus growing your business.
  • By responding to the feedback from clients, you are completing the communication loop.
  • You will also be able to receive immediate actionable data that will help you improve and grow the business.

Robisearch digital feedback platform gives you the power to respond in real time, completing the feedback loop and dramatically improving all the benefits of the system. Its user-friendly interface encourages guests of all ages to give you personal, honest feedback. If you’re looking for the best way to reach your patrons online, reach out to us on 0716413386 or 0780655987.

Read More