Reasons Why Customer Feedback is Important To Your Business

Reasons Why Customer Feedback is Important To Your Business – Customer feedback is information provided by customers about their experience with a product or service. Customer feedback helps in understanding how customers perceive your brand. Organizations can make better decisions and improve the user experience with the feedback given by customers, employees, suppliers, stakeholders, and vendors.. The goal is to understand their level of satisfaction and to help product, customer success, and marketing teams identify areas of opportunity. Effective customer feedback is important to do the following:

Augment the marketing strategy

Customer feedback provides vital information about user requirements and expectations. This information helps the marketing team to frame a better launch and positioning strategy.

Identify customers preferences

While launching a new product or software, customer feedback is vital to understanding the pain points, requirements, and choices of the users. With the help of customer feedback software, it’s easier to gather, segregate and evaluate the data. This process of identifying the customer requirements and providing solutions accordingly will make the customers feel valued and involved in the product-building process.

Lower the developmental costs

Early customer feedback allows developers to avoid major product or service changes and flaws. This way they can save time and eventually developmental costs. This step helps in fixing any issues before the release of the product or service. Hence customer feedback saves time and developmental costs for the company.

Improve the product or service quality

Customer feedback provides insight into what’s working well about your product or service and what should be done to improve the experience. You might have the best expertise in your market or industry, but your professional knowledge will never be more valuable to business performance than customer insights.  Customer opinions help you ensure that your offerings meet their expectations, solve their problems, and fulfill their needs.

Enhance the team efficiency

Customer feedback is based on the users’ experience with the product or service. The user feedback provides valuable information that helps the team complete their task efficiently and deliver it on time.

Measure customer satisfaction

Customer satisfaction and loyalty are crucial factors determining a company’s success. It is directly linked to several benefits, including increased market share, lower costs, or higher revenue. There’s an undeniable connection between customer satisfaction and business performance, that helps ensure that your clients are happy with your products and services. The best way to determine if you meet your customers expectations is to gather their feedback and opinions.

Provide better user experience

Today’s marketing is heavily based on a user’s experiences with products, services, and brands overall. By focusing on providing the best customer experience at every touch point, clients will stay loyal to your brand. And the most effective way to give them an amazing experience is to ask them what they like about your service and what should be improved.

Prevent customer churn

Customer feedback is an opportunity to prevent customer churn and foster long-term relationships with them. Unhappy customers need a little extra work – pick up the phone and call them, hone in on their pain points, and strive to provide an effective solution. Checking on them regularly and showing you care goes a long way in building a healthy business relationship and ensuring customer retention.

In conclusion,customer feedback is one of the most reliable sources of data used for making business decisions. Taking their suggestions into consideration may reveal where you should allocate your money to get the highest return on investment.  To help you get immediate and prompt customer feedback, Robisearch Limited offers you the customer feed back software. It is real time and easy to use. Your clients can give suggestions, complaints or recommendations. For more information on the customer feedback software, contact Robisearch Limited on 0716413386 or 0780655987.

 

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Product Of The Week: Customer feedback Platform

The product of the week today is the Robisearch customer feedback platform. Our customer feedback platform usually takes the form of a software product. It helps businesses manage what customers are saying on multiple feedback platforms and channels. This assists in gaining data-driven insights essential to improving overall customer experience. Customer feedback platform enables everyone on your team to understand customers better. They can easily measure customer satisfaction and learn how to build customer loyalty. In return, the are able to make a digital transformation. Read more about the advantages of our customer feedback platform below.

It improves customer service

Customer feedback can manifest itself in evaluating how company employees treat customers. A company can determine if some customer service representatives are being rude to customers, especially if the topic of rudeness comes up frequently. The customer feedback platform enables you to take immediate action on such feedback.`

Helps identify necessary changes

Customer feedback platform is especially important when a company is loosing customers. It helps determine why customers are no longer buying its products. The goal of the system becomes finding out if there is anything the company can do to win a customer’s business back.

Helps identify customer preferences

Customer feedback software is important for determining a customer’s needs and tastes, particularly when a business introduces new products. Customer feedback helps companies determine what’s important to their customers – without customer feedback, a company could not possibly meet the product needs of the consumer. Consequently, its products would likely fail in the marketplace.

Allows comparison to the competition

Our customer feedback software also allows companies to better understand how customers rate and use their products versus competitive products. It is vital in determining where a company’s products and services excel or fall short compared to alternatives on the market.

Helps you spot market trends

The software is also important in detecting certain technological trends among consumers. For example, a new competitor in the market may introduce new and improved technology that potentially threatens the older technology a company sells. If customers indicate they would prefer and buy this technology, the company will need to consider switching to the new technology.

By making a strategic investment in the right customer feedback system and tapping into data provided directly by your customers, you can deliver greater experiences. This will successfully set yourself apart from the competition. Robisearch Limited provides the right customer feedback platform for your company. Reach us on 071641386 or 0780655987 and get your customer feedback platform installed today!

 

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Why Corporate Companies Need The customer Feedback Platform

 

 

 

A customer feedback platform usually takes the form of a software product or an application. It helps businesses manage what customers are saying on multiple feedback platforms and channels. This assists in gaining data-driven insights essential to improving overall customer experience. Customer feedback platform enables everyone on your team to understand customers better. They can easily measure customer satisfaction and learn how to build customer loyalty. In return, the are able to make a digital transformation.

The Robisearch customer feedback platform is important for a number of specific reasons that help future planning.

It can improve customer service

Customer feedback can manifest itself in evaluating how company employees treat customers. A company can determine if some customer service representatives are being rude to customers, especially if the topic of rudeness comes up frequently. The customer feedback platform enables you to take immediate action on such feedback.

Allows comparison to the competition

Customer feedback also allows companies to better understand how customers rate and use their products versus competitive products. It is vital in determining where a company’s products and services excel or fall short compared to alternatives on the market.

Helps identify necessary changes

Customer feedback platform is especially important when a company is loosing customers. It helps determine why customers are no longer buying its products. The goal of the system becomes finding out if there is anything the company can do to win a customer’s business back.

Helps identify customer preferences

Customer feedback is important for determining a customer’s needs and tastes, particularly when a business introduces new products. Customer feedback helps companies determine what’s important to their customers – without customer feedback, a company could not possibly meet the product needs of the consumer. Consequently, its products would likely fail in the marketplace.

Helps you spot market trends

Customer feedback is also important in detecting certain technological trends among consumers. For example, a new competitor in the market may introduce new and improved technology that potentially threatens the older technology a company sells. If customers indicate they would prefer and buy this technology, the company will need to consider switching to the new technology.

By making a strategic investment in the right customer feedback system and tapping into data provided directly by your customers, you can deliver greater experiences. This will successfully set yourself apart from the competition. Robisearch Limited provides the right customer feedback platform for your company. Reach us on 071641386 or 0780655987 and get your customer feedback platform installed today!

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Benefits of Customer Feedback Platform to The Hospitality Industry

With fewer options and rising frustrations, customers are in dire need of refined services. They also need to know their voices matter. They need to feel taken care of. Do that by asking for feedback. There are many strategies your hotel or restaurant can employ to ask customers thoughts and suggestions. There are also various ways to use that feedback to grow. The Robisearch online customer feedback platform will help you in  receiving guest feedback, and how you can generate feedback to boost your business over time.

Below, we discuss some of the benefits of online customer feedback platforms to the hospitality industry.

Deliver better service

Service is the most crucial factor in the hospitality industry. Customers pay for the service and they expect the best. With the help of online customer feedback platforms, hotels, restaurants and resorts can get insight into the quality of their service. They can also find out what the customers expect from them. The Robisearch customer feedback platform gives real-time insights on the feedbacks received.

Enable better customer acquisition

When you’re running a restaurant or a boutique hotel, reputation is everything. However, that reputation comes to life through your customers’ words whenever they share their experiences with their friends and loved ones. Users keep your reputation alive. When they post photos and share comments about your business, they entice other potential customers. While asking for feedback is a great source of opportunities to innovate and improve, it’s also a perfect way to market your brand online and offline

Boost customer engagement

Engaged customers will recognize their role in the creation of your brand story. They will feel eager to contribute, and they’ll be more likely to stay loyal. When you ask for feedback, and make an effort to do so in a fun and exciting way, you engage your customers on several key levels. You make the feedback-generating process more engaging, and you make the customers feel valued.

Increase customer engagement

Superior customer experiences inevitably leads to repeat business. If your barbecue ribs are to die for and your service exquisite, your customers will come back for more. However, if they found the waiter unhelpful or the food subpar, it’s better for you to know. You have the opportunity to make it right. Asking for feedback and constructive criticism is the best way to increase retention over the long term.

Immediate damage control

Every business wants to give the guests their best experience but sometimes due to some or the other reasons a guest might become unhappy and could rate your business a down-thumb. The Robisearch customer feedback platform has a response-based notification feature which notifies the owner or the manager about the negative feedback received thus providing the business owner or the manager to reach out to the issues faced by the guest, solve them and make their experience a happy one.

Quality

Taking feedback from guests about the quality of food, or ambience is also very important. Some customers might like the food but they find the ambience very loud or unpleasing. They might not return to the same place. With guest feedback, hotels and restaurants can ensure that their quality is on par with the customer’s expectations.

Improvements

There is always a scope for improvements when it comes to your services. Different people visiting you might have a different level of perception regarding your services. It’s important to always ask them about this. The best way you might think is to talk to them, but what’s even better is to leverage the power of feedback where you can have all the words of your guests at one place and later analyze it on your computer, mobile or tablet. This digital way cuts the dependency on paper feedback which are not only tedious to manage but can also give you inaccurate results.

Service

Service is the most crucial factor in the hospitality industry. Customers pay for the service and they expect the best. With the help of customer feedback surveys, hotels, restaurants resorts, etc. can get insight into the quality of their service and what the customers expect from them. A customer feedback platform gives real-time insights on the feedbacks received.

In conclusion, your customers need to recognize your initiative to not just ask for their opinions but to actually take action and adapt where and when necessary. Even small-scale hospitality businesses should take on such a proactive mindset to connect with their target audience and ensure that their customers feel heard and valued.

Asking for feedback and acting upon it will set your brand apart, help you connect with your customers even during these challenging times, and allow your brand to outlive its competitors. Contact Robisearch Limited today on 0716413386 or 0780655987 and get your system installed today!

 

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Customer Service and Why It Is Important

Customer Service Week celebration calls attention to the importance of customer service and the people who provide it, with these goals:

  • Boost morale and teamwork of employees
  • Reward employees for the significant work they do
  • Raise awareness of the value of customer service
  • Thank other departments for their support
  • Remind those who buy your products or use your services of the company’s commitment to customer satisfaction

The values of  good customer service include;

Customer service impact on brand image

Every company is known for its customer service to some degree. Of course, you always want a positive brand image and customer service can be a significant determining factor.

 Retaining customers is much less costly than acquiring new ones

Acquiring a new customer can be anywhere from 5-25 times more expensive than keeping a current one. You don’t have to spend so much time and resources finding a new customer and converting them. Instead, you just have to make sure they’re satisfied and will repurchase from you.

Repeat customers generally spend more than new ones

Making a customer happy shouldn’t be a one time thing at the beginning of the relationship. Most relationships are more valuable the longer they are. Businesses should be putting more emphasis on their customer service, success and support teams because the financial growth potential is much larger than in newly acquired customers. Plus, the probability of selling to an existing customer is 60 – 70%, whereas the probability of selling to a new prospect is only 5-20%.

Great service reduces severity of all problems

When delivered well, customer service can diffuse negative emotions from the customer and the situation. Excellent customer service can turn the situation around into a positive. Small things like apologizing, empathizing and being genuine can go a long way to reduce a customer’s negative emotions and the severity of the overall problem.

Builds brand awareness with minimal effort

Customers are being more and more vocal about how a company treats them and how a company makes them feel. Considering your customer service team are likely to be the only people in contact with a customer, they play a crucial role in shaping their customer experience, and by extension, whether they have good or bad things to say about the company.

People remember the service a lot longer than they remember the price

It’s not about the destination, it’s about the journey. And in this case, the price you paid is the destination, and all that leading up to the purchase, is the journey. People will talk. If they liked the journey, they will recommend it to others.

Its a competitive advantage no one can take away

When normal customer service standard means going above and beyond for a customer, that is when customers will choose your business over someone else’s.

In conclusion, customer service, when delivered to the satisfaction of customers, not only creates a powerful marketing opportunity for the business, but also helps with the bottom line. Not only are return customers easier to sell to, they will spend more per transaction and would pay extra to guarantee better service. Robisearch Limited celebrates all our clients during this customer service week! Remember to reach us on 0716413386 or 0780655987 for all your software solutions. Happy customer service week!

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Importance of Customer Feedback to Businesses

Importance of Customer Feedback to Businesses – Feedback is information or criticism that helps in improving someone’s or something’s current and future actions. Similarly, customer feedback is the reaction given by consumers based on their interaction with the product or services of a company.

A customer-centric approach by an organization is the best way to collect user feedback and integrate it into the development process. This way, the business focuses on providing a positive customer experience, improved customer loyalty, and increased business growth.

Customer feedback helps in understanding how customers perceive your brand. Organizations can make better decisions and improve the user experience with the feedback given by customers, employees, suppliers, stakeholders, and vendors. Effective customer feedback is important to do the following:

Identify customers preferences

While launching a new product or service, customer feedback is vital to understanding the pain points, requirements, and choices of the users. With the help of customer feedback tools, it’s easier to gather, segregate and evaluate the data.

Customer feedback helps improve products and services

When you introduce a new product, brand, or service to the market, you probably have an idea about customer needs. Market research that you conduct before introduction gives you an idea if potential customers would be willing to buy it, and they can also give you tips on how to improve it. However, only after your customers use your product or service, can you learn about all the advantages, flaws, and their actual experience. On top of that, their needs and expectations evolve with time.

 Customer feedback gives you data that helps taking business decisions

Customer feedback is one of the most reliable sources of  data that can be used in taking business decisions. Customer insights will help you understand clients and their needs more profoundly.

Customer feedback gives you insight to customer satisfaction levels

Customer satisfaction is how happy customers are with your products, services, and any interaction with your business. It’s an important metric as it helps you address customer issues, prevent churn, and build a base of loyal customers.

Greater customer retention

Acting upon customer feedback is a certain way to keep more customers, as they will appreciate the changes you have made to give them better experiences. Specifically, taking the time to satisfy frustrated customers can help you keep their business and win their loyalty.

Strong customer service

If customers have any issues with your service, their comments should be relayed immediately to your contact center staff. Your agents are the face of your brand, and they need to convey the values and attitude that your company stands for. Use feedback to better train agents and help them grow in their roles so they can offer the service your customers want.

Customers trust you more

By simply asking customers about their experience, you are showing them that you value their opinions. This gesture is a powerful way to earn their trust. To really show them that their comments matter, follow up once you have acted upon their suggestions. For example, if they mention that customer service hours are too short and you have managed to solve that problem, notify them about your new extended hours.

Make your customers feel heard

When you listen to your customers’ feedback, they see you listening to them and trying to make their experience better. This makes them more satisfied and more inclined to keep doing business with you.

Feedback however, is nothing without analysis, therefore it’s crucial to have a software like the customer feedback platform from Robisearch Limited to process that feedback and gain as many insights as possible. Contact us on 071641338 or 0780655987 and get your customer feedback solution today!

 

 

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Uses of Online Suggestion Box

The digital feedback platform can be used for an array of activities. Some of these include employee feedback and customer feedback. Some of the uses are discussed below;

1. Employee feedback

This is very useful for an organization especially when there has been an internal change. The digital feedback platform can be used to check in with your employees and seek their opinions on the change that has been made and how it is affecting them.

You can also set up the digital feedback platform to send out questions at intervals so that your employees are free to share feedback and information in real-time.

For example, you can set up these questions for your employees on your online suggestion box:

  • Do the vision statements of the organization align with your personal goals?
  • On a scale of 1-9, how likely are you to leave the company?
  • Do you feel like the organization promotes a healthy work culture?

2. Product Feedback

Let’s say you just launched a new product. If you want to find out how customers are reacting to it, you can use an online suggestion box.

You can learn how the customers feel about the product if there should be an improvement or if they totally enjoy it from the feedback.

This method of customer interaction provides insight into how the customers perceive your products and why they would buy them.

For example, you can set up these questions for your customers on your digital feedback platform:

  • How well do you like the new product?
  • Which of our products would you recommend  to your friends?
  • Which product would you like us to introduce?

3. Customer Feedback

The amazing thing about the internet now is that your customers can become ambassadors for your brand if they are satisfied with your products and services.

In the same vein, your customers want a superb resolution service if they encounter any problem using your products and services.

An effective way to hear what your customers have to say is to provide them access to a virtual customer suggestion box where they can easily drop their opinions.

For example, you can set up these questions for your customers on your digital feedback platform:

  • Which of our products do you like best?
  • Which new product would like for us to introduce?
  • Do you have any further suggestions or ideas or questions?

4. Market Research

Conducting market research can determine how successful your business can be. Conducting the market research can be an additional cost for the organization. Therefore, you can use the  digital feedback platform to gather information from your target audience and target markets. You can even be contacted for an opportunity to collaborate.

For example, you can set up these questions for your customers on your online suggestion box:

  • Are the prices of our products fair for the quality they offer or are they higher or lower to what is obtainable from our competitors?
  • What stands us out from our competitors?
  • Would you give us a referral?

Conclusion

The importance of an organization or any business entity setting up a digital feedback platform or an online suggestion box cannot be stressed enough. If you are a business that is passionate about interacting with your customers and your employees and also getting honest feedback you should definitely set up one. Reach us on 0716413386 or 0780655987 and we will definitely help you out!

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BENEFITS OF THE DIGITAL FEEDBACK PLATFORM TO THE HOSPITALITY INDUSTRY

 

The most successful small business owners and managers are always looking for new ways to improve customer service. One simple way to provide excellent service is to ask customers directly how their experience can be improved. A suggestion box is a powerful tool for gathering customer feedback. If you’re a manager or owner in the hospitality industry looking for way to improve the customer service offered by your business, consider implementing the Robisearch digital feedback platform.

  • Small service problems will be brought to your attention, preventing them from becoming recurring issues.
  • You will develop trust in your brand. Customers appreciate seeing their feedback implemented.
  • Valuing customers’ suggestions will create a guest-first culture among your staff.
  • Personal attention to their needs will turn at-risk customers into brand advocates.
  • Taking time to attend to each clients concern turns new guests into loyal regulars thus growing your business.
  • By responding to the feedback from clients, you are completing the communication loop.
  • You will also be able to receive immediate actionable data that will help you improve and grow the business.

Robisearch digital feedback platform gives you the power to respond in real time, completing the feedback loop and dramatically improving all the benefits of the system. Its user-friendly interface encourages guests of all ages to give you personal, honest feedback. If you’re looking for the best way to reach your patrons online, reach out to us on 0716413386 or 0780655987.

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