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BASIC ELEMENTS OF A GOOD WEB DESIGN
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  • About
    • About Us
    • Branches
      • Nairobi Branch
      • Kisii Branch
      • Mombasa Branch
      • Kampala Branch
    • STOP AJALI
    • Career
  • Our Clients
  • Services
    • eTIMS Compliant Pos in kenya
    • Point of sale software
    • Web Design and Development
    • Bulk SMS & Bulk WhatsApp
    • Robisearch Erp
      • Robisearch ERP Features
      • Robisearch ERP
    • Property Management System
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    • Digital Visitors Book
    • CCtv Installation & Maintenance
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Performance Improvement

  • Robisearch
  • Digital, Information Technology, Performance Improvement
  • June 30, 2022

BASIC ELEMENTS OF A GOOD WEB DESIGN

There are several basic elements of web design, each one of these fundamentals contribute in their own way to the overall user experience. Therefore, you must make sure that a single element doesn’t let down the entire website.

Here are the basic elements to web design:

1. Solid navigation

When users access your site, they want to access information quickly and easily. If you want leads to remain on your page, you must implement a navigation that is easy for your audience to use.

Your audience doesn’t want to struggle to find information. They want to access your navigation bar and easily be directed to the information they need. If your navigation is poor, you’ll discourage your audience from engaging on your page.

Visitors’ attention spans are short. If you want to keep them on your page, you must help them access information quickly. A properly designed navigation will help them get to the information they need.

Your navigation should be simple and self-explanatory. Include broad headings that encompass numerous subtopics, so your audience can easily find the information they need. This is the easiest way for you to help your audience find information fast.

2. Responsive design

With the growth in mobile devices, responsive design is more important than ever. Your audience will access your site from a multitude of devices, including smartphones, tablets, and desktop computers. If you want these leads to remain on your site, you must ensure that each person has a positive experience.

Responsive design ensures that your audience has a good experience on your site, regardless of the device they use. Your website will adapt to the device to ensure that your website is sized appropriately for their device. This is valuable for keeping leads engaged and interested in your site.

Responsive design keeps leads engaged on your page longer. If you want to have a successful website design, you must integrate responsive design.

3. Style guide

As we stated previously, one reason why web design is important is because it creates consistency across your entire website. Consistency helps your audience build brand recognition and keeps them engaged on your page longer. A style guide will help you keep a consistent brand image on your website.

Your style guide is the basis for how you want your website to look. You decide the color, format, typography, and more, for every page on your website. This ensures that every time someone adds an element to your site it is consistent with other pages.

You’ll help your team creates consistency across your website, too. They can reference your style guide anytime they add an element to your site. It makes it easier for different people to work on your website and add elements to it.

When you have a consistent design across your website, you create a more cohesive site. Your audience will engage on your site longer and build brand recognition. This will help you earn more conversions down the line.

4. Purposeful visuals

Companies are quick to integrate visual elements because they help improve engagement on a website. In fact, customers are 10 times more likely to interact with a video than text.

While visual elements are great for engagement and breaking up text, some businesses go overboard with the images. Their sites are crowded with photos and videos. It makes the site feel overwhelming and cluttered.

You may think that it’s great to integrate and abundance of photos and videos to increase engagement, but it can become overwhelming if there are too many. Too many images makes it difficult to read on the page.

If you want to see success with your site, you must create a balance between images and text on your page. Don’t add visual elements for the sake of trying to increase engagement as much as possible.

Use visual elements purposefully. If you have a block of text detailing your services, integrate a video below that text that explains your services further. This still gives your audience a point of interest to interact with and keeps them engaged.

When you know why web design is important, you make more tactful decisions about your site. As you build your dream website, it’s crucial that you don’t overload your site with too many visual elements.

5. Good copy

Your audience visits your website to obtain important information. It’s important that when you include information on your site, you write quality copy.

Writing good copy keeps your audience engaged on the page longer. They’ll read all your information and learn about your business. Your style of writing should align with the style of your website for consistency.

The content on your site matters just as much as the overall design, so it’s necessary for you to provide your audience with valuable information they need.

6. Call-to-action (CTA) buttons

Once you have leads on your site, you want to guide them towards converting. A key element of that is your call-to-action (CTA) button. Web design importance is evident when you’re trying to get your audience to act.

A well-designed CTA button will get your audience to proceed to the next step. These buttons fit into your design but stand out on the page. Your audience’s eye immediately goes to these buttons.

If you had a color scheme of black, white, gray, and yellow, a yellow CTA button would stand out on the page compared to these other colors. It still fits with the scheme, but people will automatically be drawn towards a bright yellow button.

By integrating CTA buttons into your website’s design, you’ll help drive better results on your page.

7. Page speed

You can have an awesome website design, but it won’t matter if your audience never gets to see it. Page speed is an important element of web design. It ensures that your page loads quickly, so your audience can access information fast.

Your audience hates to wait for slow loading pages. If your page takes too long to load, your audience will lose interest. They will return to the search results and select a competitor’s page instead.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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  • Robisearch
  • Business Growth, Information Technology, Performance Improvement, Strategy
  • June 28, 2022

IMPORTANCE OF WEB DESIGN AND DEVELOPEMENT

There are many benefits to having a sleek, beautiful, and easy-to-navigate website. Here are just a handful of the top benefits.

1. It sets the first impression

When your audience visits your website, it gives them their first impression of your business. They will judge your business within seconds. In these first few seconds, you want to make a positive impact on your audience.

If your website looks unappealing or outdated, your audience will immediately have a negative impression of your business. They won’t find your website appealing, which deters them from your page. You’ll miss out on leads because they’ll leave your page for a competitor’s page.

2. It aids your search engine optimization (SEO) strategy

Many web design elements and practices influence how you publish content on your website, which in turn affects how search engine spiders crawl and index your website.

This is one thing you cannot afford to mess up. If your on-page SEO fundamentals are not good, you’ll be fighting an uphill battle for visibility from the start.

Aside from how content is published on your website, certain web design elements can directly affect SEO in and of themselves. Web design can be difficult to understand if you’re not familiar with how it works, but to put it simply, your code needs to be SEO-friendly.

The best way to ensure proper web design practices (and subsequent search engine visibility) is to partner up with a web design agency

3. It sets the impression for customer service

People can judge how you will treat them by looking at your website. Your design gives them insight as to how you view your audience. If you don’t put any effort into your website’s design, your audience knows that you won’t put effort into helping them.

Your website is like a customer service representative. If your website is bright, modern, and inviting, your audience will feel more welcome on your page. You’ll give the impression that you are open and welcoming to new people who visit your website.

On the other hand, an outdated and unappealing site makes your business appear cold and aloof. People don’t want to check out a business that doesn’t value them enough to make a good first impression.

Think of your web design as the digital face of your business. If someone walked into your physical location, wouldn’t you want a friendly face to greet them and make them feel welcome? An updated and modern web design is the equivalent to a friendly face greeting your new visitors.

4. It builds trust with your audience

People don’t trust poorly designed websites. If they see your poor design or the information looks outdated, they won’t trust your site. They may view your site as seedy or shady because you don’t have an updated web design.

On the other hand, a professional site signals trust with your audience. They will trust your business and feel comfortable checking it out further.

It’s important to build trust with your audience so they remain on your site. When visitors remain on your site longer, you create more opportunities for your business to capture those leads.

5. Your competitors are doing it

If you need a reason for why web design is important, here’s a big one: Your competitors are already utilizing web design. If you want to remain in competition with them, you must use web design for your site.

You want your website to stand out from the competition. If you have an old, outdated, and low-quality website, your competitor’s will outrank you. Their well-designed website will perform better than your website.

This means you’ll lose leads to your competitors. They’ll attract more leads to their page because their page is more appealing.

Your website’s design is an opportunity for you to set your business apart from the competition. When you’re competing with other businesses, you generally have the same services and similar pricing. You need that one thing that will make your business stand out from the rest.

6. It creates consistency

When you’re trying to get new leads for your business, you want to build up your brand. You want your audience to get familiar with your brand so they choose you when they’re ready to convert. Online web designs are important because they help create consistency across your page.

You need to have the same fonts, styles, and layouts across every page on your website. If you have a different design on every page, this will make your site look unprofessional. It also makes it more challenging to build brand recognition because your audience won’t know which colors to associate with your brand.

If your website is not consistent, people will bounce from yours to one that looks more professional. By building consistency, you keep leads on your page longer and get them familiar with your business. You’ll earn more leads and conversions down the line when you redesign your site for this key element.

 

 

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  • Robisearch
  • Business Growth, Digital, Performance Improvement, Strategy
  • June 28, 2022

BENEFITS OF BIOMETRIC TIME ATTENDANCE IN SCHOOLS

 

 

 

Biometrics is a form of technology that uses thumb impression or fingerprint characteristics to authenticate and verify the identity of the user. The reason being, the thumb impression or fingerprint of an individual is unique and doesn’t match with any other person’s fingerprint, making the biometric system reliable & trustworthy.

Thus, biometric readers in a biometric attendance system can identify a student or staff member and record his time of arrival and departure from the school by reading and authenticating his finger or thumb print or other biological (physiological) characteristics. The advantages are discussed below

1. Easy-To Use

Biometrics, despite the very technical sound of the term, is surprisingly easy to use. All it takes is a fingerprint or thumbprint for the biometric reader of the attendance management system to identify the student or staff member and register the time of arrival or departure.

2. Precise

The strength of this type of school attendance management system lies in its accuracy. There is no possibility of fraud or tampering with the fingerprint data or any other data on physiological characteristics captured by the software. Every student is thus accounted for, with precise details such as check-in/check-out times, and number of activities/classes attended by students, etc.

3. Prevents Proxy Attendance

The issue of proxy attendance has been plaguing institutions since decades. With manual attendance systems, students could get their peers to check in for them under their name. Staff members are also known to misuse the traditional system to get their clocking-in time altered. However, the biometrics-based system is fool-proof and fraud-proof. Examination centers also now have biometrics to prevent cheating, which was commonplace when students could easily get a proxy to write out their papers for them.

4. Simplifies Payroll

Payroll processing is a massive and tedious responsibility. Your school attendance management system has that sorted out too, since payroll processing software can be integrated with the biometric attendance software, recording leaves taken by faculty and administrative staff, as also half-days, late check-ins, overtime hours or extra days. Thus deductions and additions can be made to the payroll with accuracy and in real time. Moreover, with biometrics, it becomes easy to know what a teacher is doing at a given time. Tracking and monitoring of staff members becomes easy and calculations are a cinch.

5. Saves Time

Biometrics-enabled attendance software is a terrific time-saving system. Teachers who have been overburdened with attendance marking every morning can heave a sigh of relief. Attendance records are also easily maintained without the need to store heavy registers and spreadsheets.

6. Financially Viable

Biometrics is also excellent ROI. Manual attendance costs the school or college not just time but also manpower and stationery. Attendance registers, storage space, file organizers, security – everything costs money. In the long run, biometrics readers require minimal maintenance. So initial installation costs may seem higher than getting your teacher to mark attendance, but you save on security personnel to man entrances, on administrative staff to maintain the attendance data and report on attendance trends. Finally, time freed up to focus on more productive activities such as enhancing learning outcomes.

Schools, colleges and other educational institutions can opt for the Robisearch attendance management system  It can successfully eliminate the risks of unfortunate events and mishaps in the institutions, making the campuses and schools more student-friendly and safe places to be.

 

 

 

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  • Robisearch
  • Business, Corporate Finance, Performance Improvement
  • June 20, 2022

WHY ACCOUNTING SOFTWARE IS IMPORTANT FOR SMALL BUSINESSES

 

 

 

Running a small business often means wearing many hats — sending emails, paying suppliers, invoicing, crafting workflows, and building financial reports. All these are must-dos, in addition to actually delivering the job that customers or clients pay for.

Of all the extra tasks small business owners have on their plate, none are quite as important as accounting. Solid accounting practices keep your business in top financial shape and help you make better decisions, while dropping the ball on accounting can cause business collapse or trouble.

Thankfully, small business software solutions are making it easier to outsource tasks to technology. These accounting tools help business owners to track accounts receivable and payable, pay sales tax and

Bookkeeping software vs. accounting software

The easiest way to understand the difference is to think of bookkeeping as the basic and accounting as the advanced. Bookkeeping software is used for data entry and storage — e.g., logging revenue and expenses. The best bookkeeping software will make that process smoother than, say, a spreadsheet. You can run double-entry accounting: managing incoming and outgoing expenses and payments for better oversight.

Accounting software is like the upgraded version of bookkeeping software. Accounting software should have the same functionality — data entry and storage. In addition it gives you more analytics and actionable accounting features, like forecasting and cash flow analysis.

Bookkeeping and accounting software both reduce the amount of time spent on data entry. Users can simply sync business bank accounts and credit cards. Automation takes uploading out of your hands. For the purpose of this article, we will focus on accounting software.

Why accounting software is important for small businesses

Oversight helps you to plan, spot potential issues, identify strengths and prove business viability. With this information, you can confidently make investments, ask for loans and predict what your tax requirements will be.

Here are seven features that make accounting software so impactful for small business owners:

Bank and credit card syncing

Syncing your bank account and credit cards with your accounting software is the greatest timesaver that accounting software can give you. Removing manual input of financial data gives you back hours of your working life to focus on other important business tasks.

Invoicing

Invoicing software is an important feature of your accounting platform. It means that once the payment is made, it’s automatically registered as paid. With your bank and credit card synced, and your invoice logged as it’s sent out, your accounting system will pick it up once paid. No data entry is required from you once the invoice is sent. Most solutions will include templates.

Accounts receivable

By adding your invoices to your software solution, you are able to have a view of your accounts receivable. This means the amounts owed to the business. Overview of your accounts receivable is helpful for financial reporting.

Accounts payable

Accounts payable is essentially expense tracking: all of the invoices or expenses that the business is due to pay. Your accounting software can make it easier to manage these by putting them in the system. Adding due dates and having this chart of accounts easily viewable helps you prioritize payments and not let any fall through the cracks. Registering this information also allows you to assess your profitability based on your incoming and outgoing payments.

Online payment collection

Most accounting software tools will have features that allow you to collect online payments from customers. This makes it easier for customers to pay their bills, which helps you secure payments in a timely manner.

Shared access

There are a few benefits to shared access that are both within and outside of your organization. Internally, you can share access with any team members that may send invoices to clients or are responsible for paying company bills. Outside of your business, you can share access with your bookkeeper, accountant, and tax professionals to make their life easier, saving them time and saving you money that would have been spent on their time.

Financial statement preparation

Your accounting software can help you easily prepare balance sheets, profit and loss statements, and cash flow statements. With all of your financial data in one system, the analytics capability lets you create complex reports quickly.

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  • Robisearch
  • Performance Improvement, Strategy, Uncategorized
  • June 8, 2022

WHY TASK MANAGEMENT IS IMPORTANT TO YOUR BUSINESS

Task management must be one of the foundations in any business sector. With a good management and control of demands, the managers or responsible for each sector are able in a practical, fast and objective way to define the tasks and priority activities, to improve the optimization of the teams’ available time of work and, consequently, do better decision-making.

In addition, there is also the expectation that, with a good policy of management of activities, all those involved have greater control and know exactly how to proceed in the event of any unforeseen in the day-to-day business.

These are some of the benefits that can be achieved by implementing a good task management and control policy:

1) Anticipating any problems

With a cohesive and complete management schedule, the performance of activities within that schedule becomes the main focus of the team responsible for such activity. If there is any discrepancy or difference between the objectives of the activity and what is actually being accomplished by the team, you can easily notice and quickly take action with your team to make sure that the activities from the initial schedule are actually being done.

Putting this attitude into practice, you can save a lot of money, resources, efforts and time just by changing parameters within a good management and control of activities.

2) Activity control

Every day workers perform various activities at their workplaces. Knowing who is carrying out what activity, viewing the progress of each job and knowing what demands are still pending are extremely necessary for good activity management.

Through virtual panels with information on the time available to carry out each demand and on the flow and prioritization of activities, it is possible to control the work and establish schedules and goals for carrying out each activity. Thus, a sector or department is brought to maximum productivity.

3) Delegation and prioritization of activities

One of the main characteristics for the success of a task management strategy is the prioritization of activities. A direct and immediate advantage is that it, through a management tool, allows you to complete the most urgent tasks first. This promotes better returns for organizations. With the most urgent tasks being performed, less important tasks can be delegated to be done after the most important ones.

When there is no such task management, it is quite common for employees or collaborators to end up performing less important activities first, thus jeopardizing the profitability and development of the entire company.

Conclusion

Therefore, we know that task management is a key point in the execution and planning of company activities in any business sector.

In this sense, for us to actually be able to perform good management, good tools are needed.

Spreadsheets, flowchart creation tools and other resources are highly recommended for successful management.

We, Robisearch Limited, have the ideal tool for you to be able to perform a good task management in your business that offers several benefits such as:

  • Organizing tasks quickly and easily;
  • Easy update and change of priority in each task;
  • A complete report of the tasks to be performed;

 

 

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  • support@robisearch.com
  • Business Growth, Performance Improvement, Technology for SMEs in Kenya
  • May 30, 2022

The Digital Suggestion Box for schools and offices


Do you ever find yourself thinking, “If only I had a digital suggestion box!“? Or perhaps, “Wouldn’t it be great if we replaced our old-school suggestion box with a sleek, modern one that’s completely digital?” No? Well, I have. In fact, I’ve thought about these very things for years now. So much so that, finally, I decided to put my engineering hat on and do research on the this personally.   After testing this out at work for several months now, I can say without hesitation that it is indeed better than an old-fashioned suggestion box: it’s easier to use (for both the suggesters and the administrators), more fun to look at and interact with, and it gives us better data about suggestions after they are submitted. Yes folks: a Digital Suggestion Box is here! And while some of you might be thinking “that seems like a lot of trouble,” I can assure you that this is not the case.  
A free anonymous suggestion box that helps employees talk frankly to their managers and executives.
  The Digital Suggestion Box is a secure, confidential way to talk to your boss. It’s a way for employees and managers to provide feedback on the work environment, products, services and more. It’s also a way for employees who have ideas for improvements or changes within their company/organization/team etc., but don’t know what channels are available for sharing them with management. Sometimes people don’t feel comfortable talking about these kinds of things face-to-face (for whatever reason) so this type of platform can be helpful in giving an avenue where they can voice their concerns or thoughts without having the awkward feeling that comes along with trying something new!  

So what is the digital suggestion box?

The Digital Suggestion Box is a secure, confidential way to talk to your boss. It’s a way for employees and managers to provide feedback on the work environment, products, services and more.

It’s also a way for employees who have ideas for improvements or changes within their company/organization/team etc., but don’t know what channels are available for sharing them with management. Sometimes people don’t feel comfortable talking about these kinds of things face-to-face (for whatever reason) so this type of platform can be helpful in giving an avenue where they can voice their concerns or thoughts without having the awkward feeling that comes along with trying something new!

   

How does it work?

  • Employees can submit ideas, comments and questions to their managers and executives
  • Managers and executives can respond to the ideas, comments and questions
  • Employees can see their manager’s response to their idea
  • Managers and executives can see all the ideas submitted
   

Is it really anonymous and secure?

The digital suggestion box you use for your school or office is secure. This means that no one can access the data, except for the administrator who creates and manages it. The digital suggestion box you use for your school or office is confidential. This means that no one else will see what you write in it, and nobody knows who wrote what. The digital suggestion box you use for your school or office is private. This means that nobody will find out about any feedback submitted through this tool unless they have access to the administrator account where it’s stored on our servers (i.e., if there’s a breach in our security).    

The secure, confidential way to talk to your boss.

  • It’s a secure and confidential way to talk to your boss.
  • It’s a way for employees to speak up about issues in the workplace.
  • It’s a way for employees to give feedback to their managers.
  • And it can be used by companies as well, so they can hear from their customers or even potential employees.
   

Conclusion

Well, that’s about it for this blog post! Hopefully, we’ve given you a good idea of what the Digital Suggestion Box is and how it can help make your workplace more productive. Remember to check out our website if you want to learn more about us or sign up for a free trial. We hope to hear from you soon!  
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  • Robisearch
  • Business Growth, Information Technology, Performance Improvement, Sustainability
  • May 27, 2022

Why Businesses need the Human Resource Software

Picture of three women seated at a table discussing

Almost every business uses some type of HR management software, whether it’s a simple payroll application or a more sophisticated suite of technologies that integrates the entire employee experience, from onboarding to benefits administration to employee document management.

As the way we work evolves, so must the way companies manage their workforces. To meet the needs of a modern workplace and to attract the highest caliber talent, companies must invest in new technology to both improve the employee experience and increase the bottom line.

By automating tasks and managing data, human resources software saves valuable time and reduces cumbersome paperwork. When an HR team has all the information they need at the click of a button, errors are reduced, compliance risks go down and policies are more consistently enforced.

By reducing paperwork and streamlining processes, organizations can transform the role of both managers and employees to be more strategic and engaging. HR software allows employees to focus on more high-level tasks, resulting in better planning, more strategic decision making and greater job satisfaction.

There are many benefits of having a Human Resource software. They include:

  • Reduced Administrative Tasks

When processes are efficiently automated, your HR team can spend less time on administrative tasks and devote more energy to high-priority projects and company initiatives. With reduced paperwork and streamlined procedures, HR professionals can focus on doing what they do best: recruiting top talent, developing training programs and improving company culture.

  • Improved Compliance

Even the most organized, vigilant HR department can find compliance challenging. With ever-changing state and federal regulations, maintaining pristine paperwork is nearly impossible. From I-9 forms to healthcare documents, HR software solutions allows employers to easily store, share and manage important employee files. Built-in tools effortlessly monitor soon-to-expire documents and certifications, meaning you’re always audit-ready and one step ahead of compliance requirements.

  • Secured Data

Human resources departments are responsible for an incredible amount of highly sensitive employee data. For this reason, it’s critical to implement data protection policies. HR management software maximizes security, allowing companies to securely share documents and control who has access to files. With an audited trail of all actions on each document, HR managers can be confident that data—and in turn, their employees—are protected at each and every step.

Robisearch Limited has ensured that the HR software in our point of sale system is able to transform every company or organization.

 

 

 

 

 

 

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  • Robisearch
  • Digital, Information Technology, Performance Improvement
  • May 26, 2022

Why you need the digital suggestion box

A digital suggestion box  is where an organization’s employees and customers are able to give feedback, comments, suggestions and complaints at their own convenience. It is unlike traditional boxes that are situated at one spot and mostly out of reach of a company’s direct customers.

The digital suggestion box makes  customers have a sense of belonging because it shows that the organization values the inputs of its customers. This is also because this system offers anonymity and convenience that motivates customers to provide their suggestions. The use of the digital suggestion box is not limited to only customers, but is also useful for getting input from the employees.

A digital suggestion box also offers a simple step to it, which is for the customers to follow a link and submit their comments. This simplicity appeals to many customers unlike how strenuous the traditional suggestion box is operated.

A great and well-constructed suggestion can improve any business. It can take a business from one level to the next. The following are some of the reasons businesses and institutions should invest in a good digital suggestion box like the Robisearch digital suggestion box:

  • All-time access: one important reason why a company should use the digital suggestion box is that the company’s target market may leave or even work in a different region or time zone. They might not be able to write a note and drop it in the office suggestion box, but with an online suggestion box, they can have access to drop their input anywhere and anytime in the world.
  • Anonymity: a digital suggestion box allows feedback to be collected anonymously. This is because there is confidentiality in response collection also and a secure system that protects individuals’ data.
  • Fast delivery: unlike the traditional office boxes where someone might forget to collect all the note. The digital suggestion box processes suggestions quickly. The suggestion box can also be set up to notify specific personnel in real-time when a new suggestion has been received.
  • Make the right decision: receiving suggestions or ideas online from different customers, communicating their wants or needs can help the management of an organization to make informed and rich business decisions. The gathered information will assist the research and development team to keep afloat in the market by serving the desires of their customers.
  • Honest insights: a digital suggestion box eliminates all risks of external influence on your customers or employees and this helps to facilitate honest feedback without any fear.
  • Automated result collection technique: the digital suggestion box automatically collects ideas and feedback and processes them faster, unlike traditional suggestion boxes where an employee has to spend time reading the responses.
  • Qualitative and quantitative feedback: the responses gathered from the collection can help rebrand organizations and make improvements while saving costs.

The importance of a company or institution setting up a digital suggestion box cannot be overemphasized. If you are an organization that is passionate about interacting with your customers and your employees and also getting honest feedback you should definitely set up one. You may just receive the one valuable idea that will change the fate of your organization forever.

 

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  • support@robisearch.com
  • Business, Business Growth, Digital, Information Technology, Marketing, Performance Improvement, Sales Analysis, Strategy
  • May 24, 2022

Benefits of CRM Software System

Many folks have asked what the purpose and benefit of CRM is. What is a CRM in the first place? Don’t worry, I’ve got you covered. In this Blog we try to explain the meaning of CRM and why it’s effective. CRM stands for Customer Relationship Management; it is defined as a combination of business strategies, software and processes that help build long-lasting relationships between companies and their customers. Basically, the logic behind this system is that once your business starts to look after its already existing customers and clients easily and effectively, then the rest of your time and effort can be directed towards finding new customers and expanding your market.     Customer Relationship Management (CRM) systems can improve efficiency and effectiveness in the marketing and sales processes, while building long-term relationships with your
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  • support@robisearch.com
  • Business, Business Growth, Corporate, Corporate Finance, Organization, Performance Improvement, Results Delivery, Strategy
  • April 27, 2022

BUDGET MANAGEMENT SYSTEM IN KENYA

 

Most individuals and businesses have funds and resources that they would like use, spend or save, for a variety of reasons. Everybody has the freedom to do so. However, most of us end up wasting funds unknowingly and later on end up with little to no money. This mostly happens because we spent more money than they could make and probably did not keep track of the spending. Therefore, some people decided to come up with a plan that would help them know how they are going to spend their money. This spending plan is what is
known as a budget.
Budgeting is the process of creating a plan to spend your money. Most people do it manually using a bit of math here and there. It works only if one did it correctly and followed strictly. However, trying to account for large sums of money needed and resources available manually became tedious and time consuming. A lot of people would encounter budgeting errors due to miscalculation. This is where a Budget Management System comes in.

money spelled out in blocks

The Budget Management system helps you to plan for your expenses, allocate funds, and budget for other expenditures, then compare them later to see which exceeded and which matched well for the planning of the next budget. This system is very common and we use in various sectors in Kenya, from SMEs, large corporations and even all the way to the National government. Budgeting involves  four major processes, as shown below.

Major Processes involved in Budgeting

  1. Budget Preparation
  2.  Budget Authorization
  3.  Budget Execution
  4.  Budget Accountability

The processes involved in budgeting tend to overlap each other during implementation process.

TYPES OF BUDGETING

Basic Budget – its main purpose is to help map out simple expenses and income. A basic budget can be created in a spreadsheet or using a template and it is great and useful for home and business planning. They are usually easy to use and flexible, as most people use it with ease. It is very useful when you need to map out simple accounting information like personal or business expenses.

Master budget – The purpose of the master budget is to include smaller operation budgets and provide a larger picture of individual income and expenses. It gives a generalized picture of expenses as a whole. A business can utilize a master budget to plan for general expenses and identify expenses at a glance.

Short-term budget – this type of a budget aids enterprises or individuals plan for short term expenses and manage funds in a shorter time span (anywhere from a week to a few months). It provides a more focused look into short-term expenses, income sources and budgeting goals. They are great for clearing short-term debt too.

Fixed Budget – This type of budget controls when income and expenses aren’t expected to change in the short-run. It is very useful in providing a simple picture of fixed income and expenses. It can be used for everyday income and expense tracking especially when you are not expecting any change in either.

Flexible Budget -for planning different levels of activity in incomes or expenses in the short-term or long-term. It offers more flexibility to the budgeting process, planning for varying activity levels in the company’s picture.

It is generally used when one is expecting different volumes for incomes and expenses.

Labour budget – tracking the cost of labour in relation to revenue. It is part of the master budget that focuses only on labour for a more specific view of an individual expense. It is therefore used to track general labour costs or plan for upcoming reductions or increases in labour needs.

Cash Budget – this type of budget is used to plan for cash flow (inflow and outflow) for a specific period of time, usually in the short term. It focuses mainly on cash inflows and outflows for a more specific financial picture. Recommended for use when you are expecting a larger volume in cash flow.

Operational Budget – also known as a functional budget. It applies to one specific operation of a business is part of the master budget. The advantage is that it only applies to a specific department, operation or function of a business, instead of the business as a whole.

It is considered only a good option for when you are overhauling a specific department or operation of a business.

Performance budget – it is designed to analyze the performance or aspect of a business and determine whether the cost is worth the output and result. It focuses on a specific aspect of a business and helps determine if the input is worth the Return of Investments (ROI).

Can be used to identify costly methods of production and determine if certain functions and operations are creating a ROI.

Static budget – Used to account for astatic expenses that won’t change. Allow for a focused look at fixed expenses that remain constant despite fluctuations in sales volume and revenue.

 

Function of a Budget Management System for Businesses.

The Budget management System helps you set up and manage budgets for your business. It becomes very easy to understand how it works once you understand the kind of budget that will help you achieve the goals that you have set.

Furthermore, it also helps you view budgets and even generate a proper budgeting report. With such reports, you can also track budget performance against your actuals using the Profit & Loss Report feature.

Finally, a proper budgeting and accounting system can help you control and reconcile money between your business bank accounts.

At Robisearch Ltd, this feature is integrated in most of our systems as a module. It generally even makes work easier for those in charge of accounting and finance.

Robisearch Ltd offers the best digital solutions for businesses; SMEs to large corporate businesses.

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