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BUDGET MANAGEMENT SYSTEM IN KENYA
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    • About Us
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      • Nairobi Branch
      • Kisii Branch
      • Mombasa Branch
      • Kampala Branch
      • South Africa
    • STOP AJALI
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    • eTIMS Compliant Pos in kenya
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      • Robisearch ERP Features
      • Robisearch ERP
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Business Growth

  • support@robisearch.com
  • Business, Business Growth, Corporate, Corporate Finance, Organization, Performance Improvement, Results Delivery, Strategy
  • April 27, 2022

BUDGET MANAGEMENT SYSTEM IN KENYA

 

Most individuals and businesses have funds and resources that they would like use, spend or save, for a variety of reasons. Everybody has the freedom to do so. However, most of us end up wasting funds unknowingly and later on end up with little to no money. This mostly happens because we spent more money than they could make and probably did not keep track of the spending. Therefore, some people decided to come up with a plan that would help them know how they are going to spend their money. This spending plan is what is
known as a budget.
Budgeting is the process of creating a plan to spend your money. Most people do it manually using a bit of math here and there. It works only if one did it correctly and followed strictly. However, trying to account for large sums of money needed and resources available manually became tedious and time consuming. A lot of people would encounter budgeting errors due to miscalculation. This is where a Budget Management System comes in.

money spelled out in blocks

The Budget Management system helps you to plan for your expenses, allocate funds, and budget for other expenditures, then compare them later to see which exceeded and which matched well for the planning of the next budget. This system is very common and we use in various sectors in Kenya, from SMEs, large corporations and even all the way to the National government. Budgeting involves  four major processes, as shown below.

Major Processes involved in Budgeting

  1. Budget Preparation
  2.  Budget Authorization
  3.  Budget Execution
  4.  Budget Accountability

The processes involved in budgeting tend to overlap each other during implementation process.

TYPES OF BUDGETING

Basic Budget – its main purpose is to help map out simple expenses and income. A basic budget can be created in a spreadsheet or using a template and it is great and useful for home and business planning. They are usually easy to use and flexible, as most people use it with ease. It is very useful when you need to map out simple accounting information like personal or business expenses.

Master budget – The purpose of the master budget is to include smaller operation budgets and provide a larger picture of individual income and expenses. It gives a generalized picture of expenses as a whole. A business can utilize a master budget to plan for general expenses and identify expenses at a glance.

Short-term budget – this type of a budget aids enterprises or individuals plan for short term expenses and manage funds in a shorter time span (anywhere from a week to a few months). It provides a more focused look into short-term expenses, income sources and budgeting goals. They are great for clearing short-term debt too.

Fixed Budget – This type of budget controls when income and expenses aren’t expected to change in the short-run. It is very useful in providing a simple picture of fixed income and expenses. It can be used for everyday income and expense tracking especially when you are not expecting any change in either.

Flexible Budget -for planning different levels of activity in incomes or expenses in the short-term or long-term. It offers more flexibility to the budgeting process, planning for varying activity levels in the company’s picture.

It is generally used when one is expecting different volumes for incomes and expenses.

Labour budget – tracking the cost of labour in relation to revenue. It is part of the master budget that focuses only on labour for a more specific view of an individual expense. It is therefore used to track general labour costs or plan for upcoming reductions or increases in labour needs.

Cash Budget – this type of budget is used to plan for cash flow (inflow and outflow) for a specific period of time, usually in the short term. It focuses mainly on cash inflows and outflows for a more specific financial picture. Recommended for use when you are expecting a larger volume in cash flow.

Operational Budget – also known as a functional budget. It applies to one specific operation of a business is part of the master budget. The advantage is that it only applies to a specific department, operation or function of a business, instead of the business as a whole.

It is considered only a good option for when you are overhauling a specific department or operation of a business.

Performance budget – it is designed to analyze the performance or aspect of a business and determine whether the cost is worth the output and result. It focuses on a specific aspect of a business and helps determine if the input is worth the Return of Investments (ROI).

Can be used to identify costly methods of production and determine if certain functions and operations are creating a ROI.

Static budget – Used to account for astatic expenses that won’t change. Allow for a focused look at fixed expenses that remain constant despite fluctuations in sales volume and revenue.

 

Function of a Budget Management System for Businesses.

The Budget management System helps you set up and manage budgets for your business. It becomes very easy to understand how it works once you understand the kind of budget that will help you achieve the goals that you have set.

Furthermore, it also helps you view budgets and even generate a proper budgeting report. With such reports, you can also track budget performance against your actuals using the Profit & Loss Report feature.

Finally, a proper budgeting and accounting system can help you control and reconcile money between your business bank accounts.

At Robisearch Ltd, this feature is integrated in most of our systems as a module. It generally even makes work easier for those in charge of accounting and finance.

Robisearch Ltd offers the best digital solutions for businesses; SMEs to large corporate businesses.

Contact Us Now!!!

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  • support@robisearch.com
  • Business, Business Growth, Digital, Information Technology, Marketing
  • April 26, 2022

DIGITAL MARKETING – what you need to understand

 

Digital marketing (also known as online marketing) is the use of the Internet to influence consumers. It is a broad field that includes attracting customers via email, content marketing, search platforms, social media, and more.

In short, digital marketing refers to all marketing efforts that occur on the internet.

Digital marketing helps you reach a larger audience than you could, through traditional methods, and target the prospects who are most likely to buy your product or provision. Additionally, it’s often more cost-effective than  outdated mode of advertising, and enables you to quantify success on a daily basis and you can tailor it as you see fit.

 

“In the   parlance of digital marketing, advertisers are commonly referred to as sources, while members of the targeted ads are commonly called a receiver.”

 

Digital marketing spelled out in white blocks

Digital Marketing

 


 

Key Performance Indicators (KPI) of Digital Marketing

 

Website Marketing

A website is the cornerstone of all digital marketing activities. A website should represent a brand, product, and service in a clear and memorable way. It should be fast, mobile-friendly, and easy to use.

 

Pay-Per-Click (PPC) Advertising

PPC advertising enables marketers to reach Internet users on a number of digital platforms through paid ads. Marketers can set up PPC campaigns on Google, Instagram, LinkedIn, Twitter, P-interest, or Facebook and show their ads to people searching for terms related to the products or services. PPC campaigns can segment users based on their demographic characteristics (such as by age or gender), or even target their   specific interests or location.

 

Content Marketing

The goal of   content marketing is to influence potential customers through the use of content. Content is usually published on a website and then promoted through social media, email marketing, SEO, or even PPC campaigns. The tools of content marketing include blogs, e-books, online courses, info-graphics and webinars among others.

 

Email Marketing

This is   still one of the most operative digital marketing channels. Email marketing is the medium to get in touch with your potential customers or the people interested in your brand. Many digital marketers use all other digital marketing channels to add leads to their email lists and then, through email marketing, they create customer attainment funnels to turn those leads into customers.

 

Social Media Marketing

The main goal of a social media marketing campaign is brand awareness and creating social trust. As you go deeper into social media marketing, you can use it to get leads or even as a direct sales channel.

 

Associate Marketing

This is one of the oldest forms of marketing, and the Internet has brought new life to this old standby. With this type of   marketing, influencers promote other people’s products and get a commission every time a sale is made or a lead is introduced.

 

Video Marketing

There are several video marketing platforms, including Facebook Videos, You-tube  ,Instagram, or even Tik-Tok to use to run a video marketing campaign. YouTube has become the second most popular search engine and a lot of users are making good use of it .Companies find the most success with video by integrating it with SEO, content marketing, and broader social media marketing campaigns.

 

SMS Messaging

Companies and nonprofit organizations also use SMS or text messages to send information about their latest promotions or giving opportunities to willing customers. Political candidates running for office also use SMS message campaigns to spread positive information about their own platforms. As technology has advanced, many text-to-give campaigns also allow customers to directly pay or give via a simple text message.

 


Types of Digital Marketing

 

  1. Search Engine Optimization (SEO) – This is the process of optimizing your website to “rank” higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives. The channels that benefit from SEO include websites, blogs, and infographics.
  2. Content Marketing this term denotes the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and customers.
  3. Social Media Marketing- This practice promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. The channels you can use include: Facebook, Twitter , LinkedIn, Instagram, Snap chat ,P-interest among others
  4. Pay Per Click (PPC) PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked
  5. Affiliate Marketing. This is a type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website
  6. Native Advertising. Native advertising refers to advertisements that are principally content-led and featured on a platform alongside other, non-paid content.
  7. Marketing Automation- this refers to the software that supports to automate your basic marketing operations. Many marketing departments can automate repetitive tasks they would otherwise do manually.
  8. Email Marketing- Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events
  9. Online PR- Online PR is the exercise of securing receiving online coverage with digital publications, blogs, and other content-based websites
  10. Inbound Marketing – Inbound marketing denotes to a marketing methodology wherein you attract, engage, and delight customers at every stage of the buyer’s journey.
  11. Sponsored Content- you as a brand pay another company or entity to create and promote content that discusses your brand or service in some way.
  12. Search Engine Marketing (SEM ) Search engine marketing is another way to upsurge website traffic by placing paid ads on search engines.

 

Digital Marketing Illustration

 

Conclusion

In order to reach a wider audience in the market, consider using digital marketing strategies. It will reach most of your target market outside your social circle, networks or physical location. Most smart businesses and individuals profit a lot from investing in marketing their products or services online. Just use the right strategies and solutions that you deem fit for you and your business.

Interested in hiring or learning more about this? Read more on our blogs or talk to us today!

Call Us on: (+254716413386) , (+25480655987)

Email us: info@robisearch.com

Location: Suraj Plaza, 5th floor, Opposite Jamuhuri Highschool, Limuru Rd, Ngara, Nairobi, Kenya.

 

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  • support@robisearch.com
  • Business, Business Growth, Corporate, Digital, Information Technology, Sales Analysis, Strategy
  • April 20, 2022

Importance of ERP System

What is ERP?

Enterprise Resource Planning (ERP) is a collection of integrated software solutions that are used to manage one’s business, company or institution. It is made up of a few basic modules that are essential in running your business eg. Human Resource, Finance, Inventory Management, Purchase Management, Sales Management, CRM (Customer Relationship Management), Manufacturing Management, among others.

erp enterprise resource planning in kenya

ERP

Although it was only for the manufacturing industry before, it has now expanded and is being utilized in various industries and sectors. For instance, ERP systems are now used in retail and wholesale, service, education, real estate, food & beverage, health & even government.

ERP systems helps one manage their employees, manage buying of products or services, selling, distribution, accounting & finances. Integrated ERP software allows organizations from all industries to integrate and manage all of these basic functions. Investing in an ERP software system may seem pricy at first and not understand how it is going to save you any money at all. However, once you decide to implement it, only then will you see & understand how it is an excellent ROI for your business. Allow me to explain why using an ERP system is important for your business, regardless of the size of the business.

Importance of ERP System

  • Improved Collaboration

Cross-departmental collaboration is a very important and crucial part of business. Using an ERP system improves collaboration within the workplace, as it breaks down functional barriers that usually exist between departments.

When organizational/company data is stored in a centralized & consistent ERP, then workers from different departments can retrieve and access data from other departments.

  • Optimizing Efficiency

With ERPs, one can automate repetitive tasks ie tracking inventory, assigning tasks to employees, monitoring working hours, distributing salaries, generating financial reports. It therefore helps by simplifying business processes that take a lot of time and effort when done manually. By automating those complex processes, your employees can focus more on their core deliverables and roles without bugging each other. For example, the marketing team can generate sales-related reports based off web traffic without bugging anyone from the IT team, or the Finance manager can generate sales-related reports without having to interfere with the sales manager.

  • Saving on Operational Costs

With ERPs, most operational activities are automated hence reducing unnecessary interruptions, delays, amount of labour and complex work. This saves time as work is finished more quickly and other breakdowns are anticipated much better.

  • Improving Data Security

Since ERPs are centralized, they come with Firewalls & restriction controls so as to prevent data breaches. Since access points are easy to monitor. The administrators who are responsible for company’s  data can provide limited access rights to employees. Case in point, the HR Manager can limit & hide access to some important data only for themselves and the stakeholders while granting employees permission to view their financial data. They can also quickly and easily deactivate the access of laid-off employees and grant access to the new ones.

ERPs can also show user activity of the employees to the admins so as to identify unauthorized actions or suspicious activity patterns in the system.

  • Better Analytics

The stakeholders and owners of a business or company rely on reports to make predictions & forecasts, which can then affect the decisions they make. A proper ERP system can generate real-time, complete and reliable reports as it uses sophisticated filters and analytics that filter inconsistencies in the data.

Accurate business and corporate reports  generated from the ERP will help stakeholders and business owners make the best decisions for their business.

  • Simpler Resource Management

Along with managing your inventory, ERP also manages manufacturing. ERP provides insight into all manufacturing operations including the shop floor. This enables users to optimize production schedules, equipment and labor to maximize capacity.

Additionally, ERP manages your Bill of Materials (BOM) and fixed assets. With this software, users can easily create and edit BOMs along with keep track of all previous changes. Fixed asset management allows users to schedule equipment maintenance to reduce unexpected downtime, improving your profitability and supply chain relationships.

  • Improved Inventory Management

A significant challenge for growing businesses is monitoring and tracking their expanding stock amounts. ERP uses barcoding, RFID tags, and sequential numbers to keep tabs in your stock at each stage through the distribution chain.

These tools help you keep costs on stock levels at several stores or warehouses, which things have been in transport, and which items are on the shelves, ready to be sold to customers. The greater stock visibility optimizes the selection, pack, and ship procedure significantly, eliminating all of the guesswork.

Inventory tracking also strengthens reporting, as tracking technologies provide more precise numbers. Users may configure customized KPIs to determine which goods move the quickest demonstrating greater need and which raise carrying costs.

Together with the greater accuracy provided by ERP, warehouse supervisors may get real-time information on their stock to make more accurate business decisions.

Conclusion

Basically, an ERP helps your business or organization by automating most of the manual tasks that take a huge chunk of time, energy & resources. Using an ERP also eases communication and access of information across various departments and other personnel, protects company data since it makes it easier to control and track who has access to that information.

The significance of using an ERP outweighs the initial cost, effort and time used in implementing it, if you choose the ideal software solution that fits your business.

At Robisearch, we even offer custom-made features when you choose our ERP system, based on the model and type of your business or organization

If you are not sure of the features you need in an ERP system, don’t hesitate to discuss it with the right ERP solution provider. Robisearch Ltd provides free consultation for those who are looking to implement automated solutions to streamline their business operations.

How to contact us

Robisearch Ltd is situated at Suraj Plaza, 5th floor, Opposite Jamhuri Highschool, Limuru Rd, Ngara, Nairobi, Kenya.

2nd location: Kisii, Umoja Complex – Family Bank Plaza, 2nd floor.

Email: info@robisearch.com, robisearch@gmail.com

Phone: (+254 716 413386), (+254 780 655987), (+254 782 337270)

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  • robisearch robisearch
  • Business, Business Growth, Corporate Finance
  • March 22, 2022

Top 5 Features for a good Inventory Management System

Top 5 Features for a good Inventory Management System – Inventory, often called merchandise or product, refers to finished goods and materials that a business holds for sale to customers in the future. These goods and materials serve no other purpose in the business except to be sold to customers for a profit. The value of a company’s inventory is usually one of the largest assets on the books.

Inventory management systems support the activities of purchasing product, analyzing sales trends and on-hand inventory availability  as well as liquidation of product for wholesale, distributors, eCommerce retail and manufacturing companies.  Managing inventory is a critical component to Supply Chain Management.

Robisearch LTD offers software for manufacturers, wholesalers, and distributors, the purchasing departments who are responsible for acquiring the new product and reordering existing products.  In retailers and e-commerce companies, the purchase and reorder of inventory is done by merchants (buyers) or inventory control personnel. 

Top 5 important inventory management features

Here are some of the Top 5 Features for a good Inventory Management System that Robisearch’s ROBIPOS offers.

1. Improved inventory control and forecasting/projection

As simple as this sounds, this should top your list. How should this new system assist in managing and controlling inventory?  Here are a few  major features and functions you can get in Robisearch’s POS software:

  1. A robust item master module such as product costing methods and product characteristics.
  2. Projecting and Forecasting demand – As in, the system will calculate the quantity of a product required forward over a time horizon.
  3. Provision of the channel view for multichannel businesses such as Wholesale and Retail.
  4. Streamlined Analysis and purchases functions.

2. Barcoding & Scanning

A barcode is a visual, machine-readable representation of data. Essentially, it is electronic data entry using a scanner.  The data contained in the barcode is typically tied to something, lot number, customer shipment, or a purchase order. Once scanned, this data is accessed and displayed for the user to learn more information or take an action.

Bar code functions may be provided by the vendor.Robisearch’s inventory software support the use of barcode.

3. Improved, actionable inventory analysis

As we said earlier, there are literally hundreds to thousands of data elements in inventory management systems.  What “out of the box” inventory management analyses are offered and do they fit your method of managing inventory?

Robisearch’s System points the purchasing agent or inventory manager to which products to take action on. For example, the system flags potential stock outs; calculates recommended purchase orders; and candidates for overstock liquidation.

4. Configurability

This feature allows a single system to be set up and configured for two different business entities/companies so that each has a different “look and feel” or personality.  In this way, the more comprehensive systems are successfully implemented across industries and merchandise without customization.

Robisearch’s systems have configurability to some degree, let’s see what does it allow you to accomplish. 

Examples of configuration include: 

  1. A product with different colors and sizes may be configured in a way to show total product sales and stock on-hand by style or base product.
  2. A role (group of users) or individual configuration table of users that allows for the set-up of data security functions within your organization for updating and viewing data.
  3. Flexibility for controlling different types of hardware or interfaces connected to the inventory management system.
  4. Adoption of your detailed expense accounting structure.

6. On-premise versus Software as a Service and Cloud system

For many companies, cloud-based and Software as a Service (SaaS) subscription made inventory management systems more affordable than on-premise implementations and supported systems because they are based on the number of users and data storage usage,  Additionally, implementation is accomplished in a shorter timeframe because they are a service requiring less IT time internally. Robisearch’s POS software supports both On-Premise ans as a cloud software; The key question here is what is the right IT strategy for your company? 

 

 

OFFICES: SURAJ PLAZA, LIMURU ROAD, OPPOSITE JAMHURI HIGH SCHOOL

Email: info@robisearch.com, sales@robisearch.com, robisearch@gmail.com

CONTACT US: Website: www.robisearch.com

Facebook: robisearch limited Twitter: @robisearch LinkedIn: robisearchlimited1 Instagram: Robisearch

CALL US VIA 0754413386, 0716413386, 0780655987

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  • robisearch robisearch
  • Business Growth, Uncategorized
  • April 29, 2021

HOW SMSES CAN THRIVE DURING THE PANDEMIC.

As you just read, marketing is one of the most critical—if not THE most critical—part of a successful small-business strategy. But you might be wondering how to get your business out there without a massive marketing budget.

Good news: Your marketing plan doesn’t need to include expensive options to get started. Word-of-mouth requires no spending, for example, but it delivers amazing results.

Use the following five tactics to market your business without spending money:

Satisfy your customers

Customer satisfaction opens marketing opportunities that extend beyond your current reach. Every time you service clients with excellence, you get free publicity because people talk and spread the word.

Marketing via customer service requires that your firm has a substantial commitment to clients. You must value them as people, not as numbers. When you this customer-first attitude, you give customers the confidence they need to know that they will receive an excellent value whenever they spend money with you.

Satisfied customers make positive referrals by word-of-mouth both in person and online. Similarly, irate customers can work against you, posting complaints that might go viral and damage your reputation. Naturally, you want all your customers to feel satisfied right away, so there are a few things you need to keep in mind.

Pay attention to every customer comment you receive whether in-person or on social media. Make an effort to express your appreciation both for their business and for the time it took them to leave feedback for your company.

In adverse situations, make sure that you show your commitment to your customer and work together to find ways to solve the problem. Every customer interaction gives you a chance to make you and your brand shine. Even if there’s a problem, excellent customer service can create a lasting relationship and an energetic advocate for your brand.

Connect with people

Connecting with people means planting the awareness of your brand in their minds, which is something you can do both online and offline.

Online

Leverage the power of social media—connect with people for free, build relationships, and expose your company to your target market.

Your first step is to create a company profile on one or several popular platforms such as Facebook, Twitter, LinkedIn, and so on. The best way to choose is to see which platforms your targets mostly use, and create your social media presence accordingly. Whichever platform you use, the important thing is to connect with as many people as you can.

Going beyond those initial connections will help you create meaningful relationships that can enrich both your business and personal life. Rather than nagging people for sales and making endless pitches, become friends with your fans and followers. Talk with them, get to know them, and find out about the things that matter to them. Like their posts, share their comments, and include them when you need to make decisions by asking for feedback and opinions.

Make your connections all about other people, and they will become marketing agents for your brand.

Offline

Offline, you can participate in community activities and trade associations, host or attend social events, and so on. The important thing is to make yourself visible to other people. Connecting with people face-to-face will spread the news about your brand and put you in touch with influencers who can open new channels for you. For example, you might find future business partners or suppliers in addition to prospective customers.

Wherever you go online or off-line, try to build a community that will become a resource for growing your business. It takes effort, but it’s free.

Be friendly and approachable

Although this tip might sound too obvious to be listed, its importance cannot be overemphasized. Since your attitude and demeanor represent your brand, you need to make sure to always have kind words to say and a pleasant look on your face.

In live interactions, for example, non verbal communication  means more than your words, so make sure your body always says positive things. Keep an open posture, so people always feel comfortable approaching you to chat or get information. Work on having a solid handshake that you can use during face-to-face meetings, and always have a pleasant voice when you talk on the phone.

On the other hand, electronic communications including text messaging, email, and social media don’t transmit inflection and tone that would otherwise convey meaning. Recognize the limitations of such channels by always writing clearly and in a casual style. Communicate as you would with a friend, but carefully choose your humor and emoticons to ensure no one misinterprets your messages.

No matter the communication channel you use, always have kind words to say and make honesty your only policy when it comes to business. You can have fantastic products, but no one will talk about your business positively unless you come across as a nice and likable person. Kindness is one of the top qualities of a successful business.

Acquire and share knowledge

One way to market your business is to educate your customers and prospects. If you share valuable knowledge for free, people will more likely gravitate to your brand. But in order to share knowledge, you first need to acquire it. Let’s briefly consider why and how you should educate both yourself and others.

Educate yourself

KEY as Keep Educating Yourself Text written on notebook page, red pencil on the right. Motivational Concept image

Educating yourself means constantly staying on top of your game when it comes to your business. When you’re aware of all the trends in your industry, you are able to speak intelligently with your prospects and customers.

However, education also means learning about things that might seem unrelated to work, but can become advantageous at some point. What if those French lessons pay off one day when you need to communicate with a client from France? You get the point.

Now, acquiring knowledge doesn’t mean spending money on expensive courses. Books from the library are free, and so are countless internet resources. Technology has made education available to everyone, making it easier than ever for people to commit to lifelong learning. There are free online degree programs, educational websites, apps, and so on. With a little time and effort to explore numerous options, you can become an eloquent and educated person others will want to talk to.

Educate others

Resist the temptation to hoard your knowledge. When you share the things you know, not only do you help others, but you also promote your brand for free. When people learn they can rely on you for honest and expert advice, they will trust you with their money. Moreover, they will start identifying your brand with knowledge and value, and thus more likely talk about you with others. Therefore, you should selflessly respond to everyone who asks you for advice or information.

CONCLUSION

Even when things get tough, get tough as you rise to every challenge. Robisearch Ltd has been in the ICT for the last 8 years, ready to serve our clients and encourage you in the any way we can. We understand the tough situation alot of businesses are in and are determined to be there for our clients, whether it means reducing prices or going the extra mile in providing support or just posting encouraging and informative material on our blog.

Call us today on 0754413386.

 

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  • robisearch robisearch
  • Business Growth, Uncategorized
  • January 7, 2021

HOW SME’S CAN AVOID 2020 PROBLEMS IN 2021

First of all, Happy New year everybody, and welcome to 2021! The year we hope and pray will have much more blessings and opportunities open and ready for all of us.

Like many, 2020 has taught so many valuable lessons and opened our eyes in ways we would never have imagined, with the whole pandemic and economic shift and instability, a lot of us had to roll up our sleeves and find creative ways to stay afloat and maintain the businesses we run. This was a year full of the whole mix, the good, the bad the ugly, as things quickly changed however now, we are turning over to a new leaf, cheers to that.

As entrepreneurs their so many opportunities that are opening up in 2021, but what are some of the problems that can make you miss these amazing opportunities and how you encounter them is key.

Here are 6 problems SMEs are likely to get in 2021 and here are the tips on how to prevent them!

  1. Finding Customers

From big household brands such as Dettol to the small arising SME company or business, lead generation and finding creative ways of generating leads and attracting customers is the unspoken of rule of business. For any business to grow you need customers, and as many studies have shown, a business grows faster and quicker with a good and healthy generation lead and it is key to allocate resources and time wisely to avoid burn out on the same.

Tips and tricks:

When getting into any business, one has to identity their target market. When it comes to leads, who are your ideal customer is, what they do, and even the things they are likely in need of are important tips for getting great leads too. Majority of the effort in lead generation needs to be focused on your ideal customers rising your chances of generating actual customers from this from mere 30% to a solid 90%.

  1. Welcoming change

Change is inevitable, and as the saying goes, insanity is doing the same things over and over again but expecting different results.

One secret that corporations which have been around for years have discovered is that they have to embrace change and incorporate into their culture, listening to the client and applying the feedback appropriately is key.

Regularly revisiting and updating your business plan can help remind you of the changing market conditions and the need to respond to them. See the page in this guide on planning ahead.

Tips and tricks

An up-to-date plan helps you identify what action you need to take to change your business and the way it operates, for instance : taking surveys to know how the market perceives your products and services, finding innovative ways to incorporate the changes needed to meet your customers’ satisfaction, training employees so they can offer better services and higher ROI, renovating your brand image so as to flow with the times and not forgetting renegotiating contracts so they are in line with the strategies your business has. Such changes go a long way in propelling your business to greater heights

  1. Increasing Brand Awareness

A good reputation is said to be worth more than silver and gold, and in the business platform, this is so true. How can I grow my business to be a household name? How can I increase my products brand awareness and how can I compete with in the big leagues with companies that have been around for years and are well know?

Such are the questions entrepreneurs often ask themselves, and the answer to all these is just, increase your brand awareness, come up with killer strategies that will make you a household name but keep in mind it takes time, strategic effort, and be willing to spend some to get some kind of mindset.

Tips and Tricks:

Don’t be afraid to invest in:

  • Upgrade to better marketing strategies: we are used to seeing adverts on Tv, newspapers and hearing them on the radio, but the world is going digital my friend and so do you. Invest in high quality images and videos which accurately portray your business, its products and services to attract clients.
  • Also advertise using social media platforms, could be Facebook, Instagram or twitter, statistically, the average person spends 3-4 hours on social media and this is a great way to get increase your brand awareness.
  • Use of socialites and influencers in the market you in tend to penetrate is another amazing strategy that can used, as well as on good terms you can sign contracts with them to be the face of the business as brand ambassadors.
  • Blogging is another awesome strategy you can apply to increase traffic to your site and get your clients hooked on quality content that’s both informative and so intriguing they want to know more about your business, its products and eventually purchase the products and services you offer.
  • Good PR is key always

 

  1. Building an Email List

A great Email list can bring you more prospects than most form of advertising now days. In order to move prospects along their buyer’s journey to eventually become your customer, you need to build trust by staying top of mind and providing value consistently.

That starts with getting prospects into your email list.

That means you have to increase your email list by almost a quarter to just maintain it, never mind grow it. It’s the marketing team’s job to find ways to constantly add fresh, new email contacts to your lists. If worse come to worse to worse never buy email list, it is bad for your reputation and even worse for your financial position as it’s a waste of money.

Provide your clients with relevant and informative information that gets them hungry for more.

Get them hooked on your fountain of knowledge and wisdom so they quench for newsletters and willingly give their emails as they subscribe to your newsletters.

You can also request your current clients to provide their emails as you are closing sales, and regardless of whether the sale actually goes through or not, you have their email and that can be used in your email listing.

  1. Lead Generation

A good and quality lead generation channel is every marketing teams dream as this makes work so much easier. The sales increase within the set targets and everything just flows so smoothly, it feels so unreal.

Generating leads that are both high quantity and high quality is a marketing team’s most important objective Whatever content you are posting and marketing to your clients should entice your website visitors to be actual customers. A successful lead generation engine is what turns website visitors into prospective customers and provides a steady stream of sales prospects while you sleep what a joy this is from top management to sales team.

Tips and Tricks

You need to first utilize your most crucial too, your website and optimize your existing websites for conversions.

  • Creating custom landing pages for every single campaign that you run is key.
  • Write blogs and newsletters which can drive good traffic to your site.

Prioritize the most popular pages on your website first and let homepage, product page and contact page or pops be easily accessible.

  1. Delighting Customers

A happy customer is a loyal customer who will buy from you time and time again as well as be the one who will definitely give you free advertisement as well as bring you tones of referrals. Customer satisfaction is a great goal, but customer delight is even better. After all, delighted customers are the ones who buy from you again, write testimonials and agree to case studies, and refer you to people they know.

In order to achieve true customer delight so that your customers become promoters of your business, you must surpass expectations and deliver an unmatched experience.

 

Tips and Tricks

It takes work to continue solving for your customer in a way that turns them into raving fans. Here are some steps get you in the right mindset:

  • Innovation is the mother of necessity and you have to come with innovative strategies how you can provide unexpected extras that go above and beyond
  • Continue to measure satisfaction and improve the customer experience
  • Your customer satisfaction and care have to be on point by offering them
  • Great customer service during sales.
  • Amazing aftersales offers and support.
  • Bonuses and rewards whenever they bring in referrals who actually buy the products and services you offer.
  • Deliver on those expectations (and satisfy your customers’ needs) as advertised or promised by you company.
  1. Managing Workload using a workflow system

Without the right tools an artist cannot bring out the beauty of he’s masterpiece, what more of a business with the right system that allows the workload to flow with ease with everyone having individual tasks and targets and a way to monitor the same…fabulous is what it is.

At the same time, you can’t be everywhere at once as a business owner being able to focus on the prioritizes at hand and handle every department from a central place just makes that much easier and handling your business so much, more sweeter.

Tips and Tricks

The best ways to diagnose the roadblocks your team faces and increase efficiency is by creating ways for them to provide feedback. This can be done through:

  • Employee satisfaction surveys where they respond on how they were served by the employees and improvements they would like done is crucial.
  • Using a Customer Relations Measure CRM eases the work and tasks assigning load to monitor employees and what they are achieving easier.

  • Frequent one-on-one meetings with direct reports.
  • Use of an ERP system to help ease the HR processes and documentation as well as it having leave management so you employees apply for leaves and reduce paper work, call center management so that outgoing and incoming calls are easily recorded and monitored for quality assurance.

  • Asking employees for their honest opinions about threats to the business and the issues that give them the most “pain” in their roles and their innovation ideas and ways to improve the workplace for better productivity.
  • Finding the commonalities in the feedback you receive and the bottlenecks.
  1. Financial Planning

We all work with a budget, from households to businesses and governments, and everything has to fall within the budget otherwise its out, right?

For businesses financial planning is crucial cause one wrong move could be very costly mistake that can cause the collapse of business into debts and eventually close of business.

Providing your employees with the resources they need and ease their work to free up more time so they can be more productive in otherwise is every business owner want. So how do you achieve this? Investing in your business without over-spending outside your means can only be solved by making good decisions based on solid financial planning.

Tips and Tricks

  • Every business will be different, but you’ll want to,
  • cut costs where possible
  • manage cash flow by staying on top of invoices and bookkeeping.
  • use business credit wisely
  • Seek advice from business accountants and financial advisors to help you analyze your financial situation and help you make good decisions.

With all the information above, I hope with trial and application you will be able to make good and informed decisions that will grow your business to greater heights and rack in more profits to your business.

Robisearch Ltd transforming the world through innovation.

By: Waithera Mwangi

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  • robisearch robisearch
  • Business, Business Growth
  • December 11, 2020

EFFECTIVE STRATEGIES THAT SAVE YOU MONEY AND TIME IN YOUR BUSINESS MANAGEMENT.

Robipos POS system

Most people love dancing, or at least watching others dance, with salsa being a favorite for many, with one step forward two steps back kind of motion. Unfortunately, this usually the fate and motion most businesses move in. We have all heard of the saying Go big or Go home, but how many of us actually apply it to our business in relation to its growth and vision and access if you are moving forward or backwards? Do you face challenges that make you question the realization of that 10 year vision you have come to be or was it just a dream, a mere fantasy of sorts.

In 2017 it was projected that the Kenyan economy would grow with a GDP of 6.4% with SMEs contributing to 3% of this. However, a  recent National Economic Survey report by the Central Bank of Kenya (CBK) indicate that SMEs constitute 98 percent of all business in Kenya , creating 30 percent of the jobs annually as well as contribute 3 percent of the GDP.

So what could be the issue leading to this, and what can be done to help the very businesses that make such a big impact in both our GDP growth and that of our employment rate reach their greatest potentials and surpass their 5th and 10th anniversaries.

I would like you to close your eyes for just a moment and picture your business at its peak, having accomplished the goals and vision you have set for it right now. At this moment you are bigger and better and have grown so much investors are sorting after you to partner up and work together. Now everyone can see the vision you had a few years ago coming to life and the potential your company has of going to greater heights. Sounds amazing right? All this possible and will very much come to be a reality dependent on the next steps you take in the critical growth stage of your business and here are the secrets that ensure your business gets there.

Ever heard of the POS/point of sale system? Of course you have, its one of the technologies that have revolutionized the retail and wholesale world. This software has raised the bar up for the SMEs increasing their chances of growth and success in the future.

Let me give you a brief highlight of what you are missing out if you dint already have this system that helps you manage your sales stock and expenses with ease already.

1.POS Includes an Over All Inventory Management System

Stock management is critical for any business to grow and failure to manage it can be catastrophic for any business. Below are some of the amazing benefits of POS to your business.

  • Stock management at ease

With traditional register, staffs have to physically view inventory while POS support them to automate checking stock on computer or you to check on your phone. Even any adjustment happened, staffs don’t have to check it manually but through a glance at the screen saving you time controlling stock for your business.

Best POS in Kenya

  • Sends you alerts of low stock:

The beauty of this is that you can set in the system, in that it sends you alerts every time stock is below the set amount so that you never find yourself in a position where you do not have stock and have to disappoint and tell them you are customers you are out of that product.

Furthermore, POS can track the biggest sellers and re-order those products when the stock gets low.

  • Alerts you of the expiring stock before time

The system is set in that it gives your warning of goods that are about to expire long before the expire as to avoid loss of profit to when they expire in your possession

  • See Real-time Inventory Update

POS has this function while traditional one can’t do this. It will eliminate a costly hand count and time-consuming steps plus allow you to make better strategic financial decisions for your business’s future.

  • View your sales and stock from anywhere

With a cloud based POS system you can be able to view your sales and stock from anywhere you are using your phone as the system can be linked to it. This really comes in handy to increase accountability of your staff and prevent theft and irregularities that lead to misunderstandings later on.

2.  Faster Service than Traditional Cash Register

Instead of manually complete all checkout steps for customers, staffs now can use POS System integrated with other devices such as barcode scanner, Lipa na M-Pesa real time, printer and so on. They work well together, automatically and precisely.  Therefore, it helps staffs reduce time-serving per transaction by completing payment procedure faster.

3.  Simply Accounting Process

Old fashioned cash registers force you to hire accountants to sort through hundreds of receipts. However, POS will create and record its own once in the system for easier checking later.

4.  Cut Down on Users Errors

By minimizing manual steps and times of re-entering data, POS can cut down on users’ errors.

5.   Look Up Transaction in Past Easier

For example, if staffs wanted to know how much they had sold the day before or if a client wanted to return a certain good they bought, POS could give detailed information in a snap while traditional register took many hours of laborious work to find out the same answer.

6.  Use POS to Create elegant Purchase Order and invoice, Eliminating Extra Steps

When using POS, it’s quicker and more convenient to know when your store should create Order Purchase. Then, it makes sure that you never run out of hottest selling products. As well as generating amazing and elegant invoices for you clients.

7.   Easier Tracking Staff Actions

Maybe you should know that POS System records any actions of staffs for later checking and staff payroll. Individual staff is linked to the specific transaction. Therefore, POS supports managers to identify a single individual with weak and strong sales figures. Thus, a spirit of healthy competition will be fostered well in your business

8.  Provide complete & precise sales reports

By implementing a POS system, you can generate complete and accurate sales reports. The reports generated include; the number of products sold, bestselling product, profit margins, and many more. Through the system, you can minimize human errors that usually occur when entering sales data, so the resulting data is completely accurate

9.  Maintain Price Consistency

If your business owns multiple branches in different locations, the problem of keep price consistency is worth considering. And POS, with its functions, could access to digital product database to amend products’ price as well as automatically apply across all business locations.

10. Strengthen Efficiency

Firstly, POS System levers staff’s confidence in many ways. They are not under the burden of memorizing price, the name of products anymore. POS system will show all products on to choose and add to cart easily with smart categories helping them precisely identify items they want.

11. Easy to install and maintain

POS systems and software is easy to learn. As POS developers and sellers, Robisearch will train staff and management on how to use the system. As well, POS software can be integrated into other applications so that all areas of business management can be viewed in one central place. It gives the user better control of the business. As well, technical support is only a phone call away.

 

We as Robisearch got you covered with the state of the art POS system suitable for retails and wholesalers both for liquor shops, pharmaceuticals, Agrovet, bar and restaurants, supermarkets and minimarts etc, with our system customizable to meet your every need and help you with all your business solutions.

Call us today for a free quote.

 

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  • robisearch robisearch
  • Business Growth
  • December 9, 2020

HOW TO MAKE MANY PEOPLE KNOW ABOUT YOUR BUSINESS AND PRODUCTS.

Tips on how to make many people know about your Wonder why your competitors are thriving during the pandemic, here is what they are doing that you can apply, to get a head in the market!

Have you ever wondered why so many businesses fail before they ever reach their second anniversary, statistically the numbers are even worse five years down the line. We Robisearch Ltd having worked with so many clients, to get them ahead of their competitors and increase their ROI and profits, we have discovered the secrets that help businesses strive ahead despite the pandemic situations and problems most face and want to share them with you for free.

Affordable advertisement.

Imagine a perfect world in which you could advertise nationwide or even globally and reach your customers for free, sounds amazing right? Bill boards, newspaper and TV adverts were the means used in the past but as the world goes digital, you are left with option except of (Go digital or go home).

Well we don’t live in a perfect world but there are ways as a business owner you could apply to reach your target market and increase your sales without breaking the bank and this is what a lot of businesses owners have not yet discovered.

  • BULK SMS

What effective strategy have you been using as business owner to reach your clients?

The use of bulk sms is a tactic that came into the market and is now more widely used by businesses to  promote their products and services, discounts, massive offers and especially during festive season to stay in touch with their customers by reminding them to keep safe and wishing them happy holidays. At affordable rates of up to less than a shilling per sms for 1 to over 100,000 customers. Some businesses that were closed down during Covid-19 lock-down are now creatively using this platform to win their clients back and let them know they are back to business with a bang.

  • Websites and E-commerce sites.

The pandemic came with so many shortcomings, but to many it brought massive opportunities to grow their businesses in different platforms as they had to think outside the box and get creative ways of how they could still keep their business going and meet their customers need.

Ever thought of taking your business nationwide or even globally? Why not get an e-commerce website and get your business out there, increase your clientele and target market while you draw more profit and exposure to your business. Use of websites especially for e-commerce that have amazing and elegant designs, is another strategy many have taken up to reach their customers on a global scale as well as increase exposure, sales and accessibility by their customers.

Don’t be left behind, join the movement!  #GoDigitalNaRobisearch.

 

 

 

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