Importance of a Website For Up and Coming Businesses

Importance of a Website For Up and Coming Businesses – If your business has gotten this far without a website, you might be wondering why you need one. The short answer is that there has never been a better or more important time to invest in a website for your business. A website offers a wide variety of benefits for small businesses, and most of these benefits increase in value exponentially year over year, just like the Internet itself.

Having a website is important for small business for many different reasons.  From building credibility with customers to capturing leads and web visitors, your website should be an accurate representation of your company.  And even more than just that, it should be a powerful money making machine that brings you leads and new customers.

Below, we discuss why a website is important for up and coming businesses.

Brand credibility

Your website will give you instant brand credibility. This will lead to more sales and customers. It is a very important reason why you need a website for your business.

Describe your services

Your website should clearly describe the services your business has to offer.  If you can do this well on your website, you will get more relevant phone calls and leads.

24 hour advertising

Your website is a 24 hour billboard for your business.  Now, I’m assuming your business is not open 24 hours a day, 7 days a week.  How can you advertise your business when you’re not open or available to take a call?  Your website, of course!

Show you exist

Your website is quite simply, proof of your existence as a business.  Without the powerful combination of a website and local SEO, your business would not show up online (or on Google maps!).

Funnel visitors

Besides simply landing on a specific page, your website should funnel visitors to different channels.  This will ultimately increase your website’s relevance and value.

Make a purchase

Your website should be an easy way for customers to make a purchase.  As you may already know, the buying process begins online most of the time.  What this means is that you have a very good opportunity, with a properly designed and optimized website, to make sales with your website.

Increase exposure

Your website should increase the online exposure of your business which is crucial to continue to see growth. For example, if a customer does a search on Google, ideally you would want this potential customer to stumble across your business.

Increase trust

Most people in today’s online era would not trust a business (no matter what kind of business it is) if it does not have a website.  Without a website you not only don’t have the opportunity to get in front of potential consumers.  Additionally, most people would not think your business is legitimate or successful unless you have a website.

Capture leads

A website should ideally capture leads of web visitors.  This is why having a website is so important for your small business.

Distinct and strategic calls to action should be placed on your site’s landing pages.  Structuring your site properly and placing CTA’s in the right places is the difference between a website that makes money and one that does not.

Communicate your brand’s values

A website can easily communicate your brand’s values to people who stumble upon it.  This includes style elements, target market, and other important things that can help visitors decide whether or not to choose your business.

Additionally, business branding signals to visitors that you are established and successful. This simple communication of your stature is enough to help you get new clients.

Answer important questions

Having a website is important for your small business because your website can answer questions.  Most of the time, customers would rather look online than call a business to find out basic information.  Not having a website would mean missing all of the potential customers who do not want to reach out and ask you about your services.

Additionally, your website can communicate basic and fundamental things about your business that the public would like to have on hand.  A website’s ability to answer consumers questions in just one of the many reasons your website is important to your business.  Without it, customers would be lost.

Having a strong online presence can truly be a make or break for any business. Visit our website or Reach out to us on 0716413386 or 0780655987 and get a website today!

 

 

 

 

 

 

 

 

 

 

 

Read More

BASIC ELEMENTS OF A GOOD WEB DESIGN

There are several basic elements of web design, each one of these fundamentals contribute in their own way to the overall user experience. Therefore, you must make sure that a single element doesn’t let down the entire website.

Here are the basic elements to web design:

1. Solid navigation

When users access your site, they want to access information quickly and easily. If you want leads to remain on your page, you must implement a navigation that is easy for your audience to use.

Your audience doesn’t want to struggle to find information. They want to access your navigation bar and easily be directed to the information they need. If your navigation is poor, you’ll discourage your audience from engaging on your page.

Visitors’ attention spans are short. If you want to keep them on your page, you must help them access information quickly. A properly designed navigation will help them get to the information they need.

Your navigation should be simple and self-explanatory. Include broad headings that encompass numerous subtopics, so your audience can easily find the information they need. This is the easiest way for you to help your audience find information fast.

2. Responsive design

With the growth in mobile devices, responsive design is more important than ever. Your audience will access your site from a multitude of devices, including smartphones, tablets, and desktop computers. If you want these leads to remain on your site, you must ensure that each person has a positive experience.

Responsive design ensures that your audience has a good experience on your site, regardless of the device they use. Your website will adapt to the device to ensure that your website is sized appropriately for their device. This is valuable for keeping leads engaged and interested in your site.

Responsive design keeps leads engaged on your page longer. If you want to have a successful website design, you must integrate responsive design.

3. Style guide

As we stated previously, one reason why web design is important is because it creates consistency across your entire website. Consistency helps your audience build brand recognition and keeps them engaged on your page longer. A style guide will help you keep a consistent brand image on your website.

Your style guide is the basis for how you want your website to look. You decide the color, format, typography, and more, for every page on your website. This ensures that every time someone adds an element to your site it is consistent with other pages.

You’ll help your team creates consistency across your website, too. They can reference your style guide anytime they add an element to your site. It makes it easier for different people to work on your website and add elements to it.

When you have a consistent design across your website, you create a more cohesive site. Your audience will engage on your site longer and build brand recognition. This will help you earn more conversions down the line.

4. Purposeful visuals

Companies are quick to integrate visual elements because they help improve engagement on a website. In fact, customers are 10 times more likely to interact with a video than text.

While visual elements are great for engagement and breaking up text, some businesses go overboard with the images. Their sites are crowded with photos and videos. It makes the site feel overwhelming and cluttered.

You may think that it’s great to integrate and abundance of photos and videos to increase engagement, but it can become overwhelming if there are too many. Too many images makes it difficult to read on the page.

If you want to see success with your site, you must create a balance between images and text on your page. Don’t add visual elements for the sake of trying to increase engagement as much as possible.

Use visual elements purposefully. If you have a block of text detailing your services, integrate a video below that text that explains your services further. This still gives your audience a point of interest to interact with and keeps them engaged.

When you know why web design is important, you make more tactful decisions about your site. As you build your dream website, it’s crucial that you don’t overload your site with too many visual elements.

5. Good copy

Your audience visits your website to obtain important information. It’s important that when you include information on your site, you write quality copy.

Writing good copy keeps your audience engaged on the page longer. They’ll read all your information and learn about your business. Your style of writing should align with the style of your website for consistency.

The content on your site matters just as much as the overall design, so it’s necessary for you to provide your audience with valuable information they need.

6. Call-to-action (CTA) buttons

Once you have leads on your site, you want to guide them towards converting. A key element of that is your call-to-action (CTA) button. Web design importance is evident when you’re trying to get your audience to act.

A well-designed CTA button will get your audience to proceed to the next step. These buttons fit into your design but stand out on the page. Your audience’s eye immediately goes to these buttons.

If you had a color scheme of black, white, gray, and yellow, a yellow CTA button would stand out on the page compared to these other colors. It still fits with the scheme, but people will automatically be drawn towards a bright yellow button.

By integrating CTA buttons into your website’s design, you’ll help drive better results on your page.

7. Page speed

You can have an awesome website design, but it won’t matter if your audience never gets to see it. Page speed is an important element of web design. It ensures that your page loads quickly, so your audience can access information fast.

Your audience hates to wait for slow loading pages. If your page takes too long to load, your audience will lose interest. They will return to the search results and select a competitor’s page instead.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Read More