How To Grow your Business With Bulk SMS Campaigns
How To Grow your Business With Bulk SMS Campaigns – Bulk SMS marketing, is a marketing strategy that involves sending promotional messages or alerts via SMS (short message service) to a targeted list of subscribers. This approach allows businesses to reach their customers directly on their mobile devices, making it a highly effective and efficient marketing channel. For a successful bulk SMS campaign:
Keep it concise and brief
One SMS text message comprises 160 words. To ensure the most efficient campaign, it is important to select the words you use carefully. Straight to the point and immediately. The benefit or reward offered to the person receiving the message must be clearly stated.
Inspire a sense of urgency
Make sure you set an expiry date for your vouchers and discount coupons. Your vouchers’ limited validity creates a sense of urgency for your clients, which leads to more conversion rates. Robisearch Limited offers a simple method to design and deliver and redeem Mobile vouchers!
Include a clear call to action
Make sure that the purpose behind the message is clear. The recipient should take action on the information you have sent to take action, so explain what they must take to gain the information you’ve given.
Know the time your customers are likely to respond
Select the ideal moment to send out Bulk SMS messages to your clients. If you want to trigger an action or a response, ensure that you give your customers enough time throughout the day for them to respond. It is also possible to use the Robisearch Bulk SMS to create your messages today and then plan them to be delivered whenever you wish.
Find the frequency that is right for you
Do you need to send Bulk SMS messages daily, weekly or monthly? If you send messages often, users may become annoyed and opt to stop using the service. If you wait longer between messages, the user may lose interest and have forgotten why they joined, to begin with.
There is no set amount of messages you should send out each month or week – the frequency must be adjusted depending on the audience you’re targeting and the goal of your messages.
Less is more
Manage your contact groups appropriately and refrain from sending your recipients the same text marketing message. Keep your communications relevant and fresh.
Keep your data base clean
It is expensive to keep sending messages with old phone numbers. Ensure you check regularly and remove the numbers that cannot be reached to save time and cost. Three strikes and you’re out is a great rule of thumb.
Use keywords to increase your data base
Use an SMS keyword (e.g. 30% offer on all software this month contact us on 0716413386) to build your opt-in list of customers who choose to receive alerts via SMS. Print this out everywhere, and you’ll quickly build the number of people who opt-in to follow you. SMS marketing may be disruptive when sent to someone who hasn’t consented. Ensure that you protect your company’s reputation by ensuring the recipients have given you permission to contact them.
Know your audience
Be sure that the person receiving it is attracted by the items you provide. There is a good chance that each message or offer will have to be targeted to specific segments of customers. Location, gender, age and previous purchases should be considered when email distribution. For instance, you shouldn’t give complimentary lipstick to men since the likelihood is that your response rate would be a minus, and certain customers might decide to opt out of your mailing list due to this.
Conclusion
Bulk SMS marketing is a powerful tool for businesses looking to reach a large audience quickly and effectively. By following the tips and strategies outlined in this guide, you can create successful SMS marketing campaigns that engage and convert your target audience. Robisearch Limited provides businesses with bulk SMS marketing that is incredibly cost-effective and efficient way to grow your business and increase brand awareness. Contact us on 0716413386 or 0780655987 for more information on bulk SMS marketing.