How To Grow your Business With Bulk SMS Campaigns

WHY YOU NEED OF BULK SMS FOR MARKETING FOR YOUR BUSINESS. - Robisearch ltd

How To Grow your Business With Bulk SMS Campaigns – Bulk SMS marketing, is a marketing strategy that involves sending promotional messages or alerts via SMS (short message service) to a targeted list of subscribers. This approach allows businesses to reach their customers directly on their mobile devices, making it a highly effective and efficient marketing channel. For a successful bulk SMS campaign:

Keep it concise and brief

One SMS text message comprises 160 words. To ensure the most efficient campaign, it is important to select the words you use carefully. Straight to the point and immediately. The benefit or reward offered to the person receiving the message must be clearly stated.

Inspire a sense of urgency

Make sure you set an expiry date for your vouchers and discount coupons. Your vouchers’ limited validity creates a sense of urgency for your clients, which leads to more conversion rates. Robisearch Limited offers a simple method to design and deliver and redeem Mobile vouchers!

Include a clear call to action

Make sure that the purpose behind the message is clear. The recipient should take action on the information you have sent to take action, so explain what they must take to gain the information you’ve given.

Know the time your customers are likely to respond

Select the ideal moment to send out Bulk SMS messages to your clients. If you want to trigger an action or a response, ensure that you give your customers enough time throughout the day for them to respond. It is also possible to use the Robisearch Bulk SMS to create your messages today and then plan them to be delivered whenever you wish.

Find the frequency that is right for you

Do you need to send Bulk SMS messages daily, weekly or monthly? If you send messages often, users may become annoyed and opt to stop using the service. If you wait longer between messages, the user may lose interest and have forgotten why they joined, to begin with.

There is no set amount of messages you should send out each month or week – the frequency must be adjusted depending on the audience you’re targeting and the goal of your messages.

Less is more

Manage your contact groups appropriately and refrain from sending your recipients the same text marketing message. Keep your communications relevant and fresh.

Keep your data base clean

It is expensive to keep sending messages with old phone numbers. Ensure you check regularly and remove the numbers that cannot be reached to save time and cost. Three strikes and you’re out is a great rule of thumb.

Use keywords to increase your data base

Use an SMS keyword (e.g. 30% offer on all software this month contact us on 0716413386) to build your opt-in list of customers who choose to receive alerts via SMS. Print this out everywhere, and you’ll quickly build the number of people who opt-in to follow you. SMS marketing may be disruptive when sent to someone who hasn’t consented. Ensure that you protect your company’s reputation by ensuring the recipients have given you permission to contact them.

Know your audience

Be sure that the person receiving it is attracted by the items you provide. There is a good chance that each message or offer will have to be targeted to specific segments of customers. Location, gender, age and previous purchases should be considered when email distribution. For instance, you shouldn’t give complimentary lipstick to men since the likelihood is that your response rate would be a minus, and certain customers might decide to opt out of your mailing list due to this.

Conclusion

Bulk SMS marketing is a powerful tool for businesses looking to reach a large audience quickly and effectively. By following the tips and strategies outlined in this guide, you can create successful SMS marketing campaigns that engage and convert your target audience. Robisearch Limited provides businesses with bulk SMS marketing that is  incredibly cost-effective and efficient way to grow your business and increase brand awareness. Contact us on 0716413386 or 0780655987 for more information on bulk SMS marketing.

 

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Advanced strategies for bulk-SMS marketing

Advanced strategies for bulk SMS marketing – To achieve exceptional results and drive meaningful engagement with your audience through advanced mass marketing techniques, consider the six key strategies listed below.

1. Set your goals and define your target audience

Clearly define the objectives and purpose of your campaign. For example, it could be increasing click-through rates, reducing bounce rates, or any other metric you want to optimize.

To enhance the effectiveness of your SMS marketing, it’s crucial to identify your target audience and gain insights into their interests and preferences. This allows you to customize your text messages in a way that resonates with your audience and captures their attention.

By understanding their needs, preferences, and behaviors, you can craft more relevant and engaging messages that are more likely to drive desired actions and generate positive responses.

2. Use automation and personalization

Implementing automation allows you to streamline various aspects of your bulk SMS marketing campaigns, saving time and resources. For instance, you can schedule messages, manage large volumes of SMS communication, all while improving efficiency and effectiveness, and adding flexibility to your business.

Furthermore, you can use automation tools to segment your audience based on demographics, age, gender, interest, or previous purchases. This allows you to send personalized messages at scale, improving your SMS conversion rates.

3. One of the advanced strategies for bulk-SMS marketing is to integrate SMS marketing with other marketing channels

Combining bulk SMS marketing with other marketing channels enables you to create cohesive and multi-dimensional marketing campaigns. For example, you can include SMS opt-in prompts on your website or email newsletters.

Maximize engagement and extend your online presence by strategically integrating links to your social media pages directly within your text messages.

By including clickable links to your social media platforms such as Facebook, Instagram, Twitter, or LinkedIn, you provide recipients with a seamless user experience and a convenient pathway to explore and connect with your brand further.

4. Improve campaign results with data-driven insights

Using data analytics tools helps you evaluate the performance of your bulk SMS campaigns to enable you to make informed decisions. For example, you can conduct A/B testing on your marketing campaigns to optimize performance.

To do this, create two different versions of your marketing campaigns and allocate equal SMS marketing elements—content, visuals, call-to-action, and recipients—to each group. Launch both versions simultaneously and closely monitor specific metrics (click-through and response rates),

Subsequently, you can use statistical analytics to gain insights into each group and determine which yields desired results.

5. Create dynamic and interactive SMS content

Instead of sending generic messages, focus on crafting concise, dynamic content that appeals to subscribers. Fortunately, you can add links, surveys, or polls to encourage recipients to respond or take action.

In addition, you can add relevant multimedia elements—such as images, audio, or videos—to make your text messages more engaging.

6. Maximize performance with SMS marketing integration

By seamlessly connecting your SMS campaigns with your marketing infrastructure, CRM system, etc., you gain real-time insights and enhanced capabilities to connect with your audience at the right time and in a personalized manner.

As customer communications continue to evolve, bulk text messaging emerges as a powerful and enduring tool. To stay ahead of the curve, it is essential to embrace the potential of bulk SMS marketing.

By incorporating this strategy into your customer engagement initiatives, you can tap into a highly effective and widely utilized communication method.

Luckily, Robisearch LTD is a leading SMS marketing software capable of handling all your texting needs

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How Banks and Financial Institutions Can Benefit From Bulk SMS

BULK SMS IN KENYA - Robisearch ltd

Today, an increasing number of organizations are adopting bulk SMS services to communicate with customers more efficiently than ever and deliver better and more effective customer service. With bulk SMS service, businesses can run customizable SMS campaigns to ensure higher open rate and an impression conversion ratio.

In this blog, we will discuss the role and benefits of bulk SMS services for the banking and financial sectors. They include:

High response rates

SMS messages have high open and response rates, because customers are more likely to read and respond to them compared to other forms of communication. This can be particularly useful for financial institutions that need to communicate important information or gather feedback from customers.

Fraud prevention

Having specialized bulk SMS software at your disposal boosts your chances of fraud prevention. Such software allows you to stay in contact with your customers constantly, allowing you to notify them whenever any suspicious transaction occurs.

Cost effective

Bulk SMS services are more cost-effective than other forms of communication, such as direct mail or telemarketing. This can be an important feature for financial institutions that need to communicate with large numbers of customers on a regular basis.

Fast and efficient

Bulk SMS services allow financial institutions to send large numbers of messages to customers quickly and efficiently. This can be especially useful for sending time-sensitive updates and notifications.

Customization and targeting

Bulk SMS software such as Robisearch Limited SMS allows financial institutions to tailor their messages to specific groups of customers based on their preferences and needs. This can help improve the effectiveness of marketing and promotional campaigns by making them more relevant and engaging.

Easy to use and track

The software comes with a state-of-the-art dashboard, giving you access to specialized tools to track the effectiveness of your organizational messages and campaigns. This particular feature can help financial institutions optimize their communication strategies and better understand their customers’ needs and preferences, as well as evaluate the engagement data.

Sending account alerts and transaction notifications

Financial institutions can use bulk SMS to send account alerts, such as low balance notifications, transaction alerts, and account activity updates to customers. This can help customers stay on top of their finances and reduce the risk of fraud or unauthorized transactions.

Providing customer support

This bulk SMS software can be used to not only provide customer support but also to improve it, by answering frequently asked questions (FAQs) and assisting customers with their account issues. This, again, not only improves customer satisfaction but also reduces the workload on the customer service staff.

Marketing and promotional campaigns

Financial institutions can use bulk SMS to promote new products and services, as well as special offers and discounts. This can help increase customer engagement, drive sales, and increase revenue.

Communicating with clients in case of emergencies

In the event of a natural disaster or other emergencies, financial institutions can use Shree Tripada SMS software’s bulk SMS service to quickly communicate with customers and provide important updates and instructions.

Internal communication

You can also use the software for internal communication within your financial institution, such as sending updates to employees or reminding them of upcoming meetings. This can help improve productivity and keep every stakeholder informed of the organization’s operational whereabouts.

In conclusion, Bulk SMS services can assist banks and financial institutions in streamlining their customer communication. Choosing the right software can ensure a safe and secure banking environment. Thanks to bulk SMS software programs, promoting your services and engaging with your customers have gotten easier than ever. Contact Robisearch Limited today on 0716413386 or 0780655987 for the best bulk SMS solution in the market.

 

 

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Why Educational Institutions Need Bulk SMS

Archive: Bulk SMS Software for Schools Learning Institution in Karen - Software, Robisearch Ltd | Jiji.co.ke

The education sector can use the Bulk SMS services to remind students and parents rather than just for promotional purposes. Bulk SMS service has many advantages that can be utilized by educational institutions. It even offers better interaction and acts as an amazing source of communication between students, teachers, and guardians. Other advantages of bulk SMS include:

Exam schedules

Bulk SMS also helps to send any exam related messages such as the admit card, timetable, exam results, and any other relevant details which can be sent directly to the students. It benefits a lot as important details related to exams can be communicated on time to the students.

 Attendance report

Bulk SMS is the quickest and secure tool for sharing the attendance details of the student’s with their guardian. It clearly reflects the association of guardians with children and it helps to keep track of their children’s leaves.

Fee payments

Bulk SMS is one of the most popular approaches to communicate efficiently about pending fee, fee due, receipts, payment reminder, registration charges, and a lot more. Bulk SMS services are one of the best methods for sending the notifications or alerts in just a single click.

Admission updates

Text messages assists to increase the number of admissions as well as promote new courses to a wide range of people. It is an ultimate advertising solution for any educational institution to send the details of the new course, admission opportunities, scholarship details, and any important forms.

Conference and event invitations

Almost all the educational institutions including schools and colleges have implemented Bulk SMS services for sending invitations, updating schedules and various notifications. Bulk SMS helps to send invitations including parent’s meeting, sports day, annual functions, and various competitions, etc. You can easily send greeting SMS to any user quickly and efficiently by using the Bulk SMS services.

Crisis alerts

SMS services act as a quick transmission channel for conveying various alert notifications that include holiday notifications, school re-opening and closure alerts, holiday to the institute in case of unpleasant climate conditions, curfew,  city strikes, and a lot more.

Robisearch bulk SMS for schools  service is tailor made for schools to easily communicate with students, parents, P.T.A members, BoM members, teachers and members of non-teaching staff and the general public. If you want to send SMS from school to parents, contact Robisearch Limited today on 0716413386 or 0780655987.

 

 

 

 

 

 

 

 

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How Businesses Can Use Bulk SMS This Festive Season

Christmas festive season is here and it is a great opportunity to reconnect with our customers and clients. You can plan out effective bulk SMS marketing strategies during festivals. This will help you in making a better connection with your customers and increase your sales. A proper Bulk SMS campaign can increase sales by up to 200% in just a couple of days during the Christmas season. Many popular Brands use SMS for marketing their products or services during this season.

Below are a few tips on how you can use Bulk SMS this festive season to increase sales:

Welcome new clients

Sending a bulk SMS to welcome a new customer is a way of showing interest and contributes to a high level of customer service. If a customer has signed up for an online newsletter or opted into an SMS marketing list.

Send festival greeting SMS

Festive season is the time when usually people are willing to do shopping. Sending the festive greeting SMS at this time will surely bring customers to your shop again.

Order confirmations and delivery updates

Contact customers with a bulk SMS text to let them know that their order has been received. This is another significant way of providing exemplary customer service.

Mobile coupon redemptions

Coupons delivered via SMS have redemption rates 10 times higher than printed coupons.

Using links to promote your online presence

You can incorporate links in SMS messages to encourage the customer to look at your site. View seasonal promotions, new products, and blogs. Smartphone capabilities can effectively ensure that customers are simply a text message and a click away from viewing your site.

Discount offers

98% of SMS messages are opened within the first 3 minutes they are sent to the recipient. Studies show 45% of shoppers say sales and discounts are the most important factor for festive shopping and they prefer SMS over emails.

Seamless integration with your business application

Bulk SMS has an API that you can easily integrate with your business application so that you can seamlessly send SMS to your audience without so much hustle.

Cost effective

Text messages are cheap especially if you buy them in bulk. No other marketing method provides such affordable results, particularly if compared with traditional marketing methods, such as TV, radio or print media. This will help you get more clients and also save money at the same time.

SMS Marketing engages your customer directly, at a personal level, and can direct them straight to your business. It is important to take advantage of SMS marketing this festive season. For more details on Bulk SMS Services, kindly get in touch with us on 0716413386 or 0780655987.

 

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