Advantages of Digital Marketing

Digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online videos, search engine marketing, paid social ads and social media posts.

Digital marketing is important because it connects a business with its customers when they are online, & is effective in all industries. It connects businesses with ideal customers when they are on Google through SEO & PPC, on social media with social media marketing, & through email with email marketing.

It’s necessary you understand the benefits of digital marketing for businesses, which include:

  •  Interactivity

Digital marketing lets you communicate directly with the customers who see your content, notably through website comments, messages, reviews, and social media posts. This shows those customers that you care about what they say and think, leading them to feel respected and part of the community you’re building. It also allows you to gather invaluable information on customers’ reactions and preferences.

  • Tracking

Besides communicating with customers, digital marketing lets you track their activities. You can monitor which ads and types of content they have seen shortly before they make a purchase. This tells you which marketing methods are most effective, allowing you to refine and improve your strategy.

  •  Authority

Digital marketing makes it easy to comment on issues and controversies that relate to your product or your industry. In this way, you can establish yourself as an authority on such topics, leading readers to trust you, come back for more information, and eventually make a purchase. Digital marketing allows you to come off as the industry expert that you are and will instill trust in your business.

  • Influencer Engagement

Many of the most influential figures in modern culture promote themselves online or through social media. Digital marketing allows you to engage with these influencers and gain their respect. If you play your cards right, you can get them to endorse you, leading their followers to become customers and spread brand awareness.

  • Print Enhancement

Digital marketing lets you expand on your print marketing efforts. By writing online content that explains claims you make in your print ads, you can go into greater detail, maximizing the effectiveness of all forms of publicity and integrating your campaigns.

  •  Multimedia

Customers tend to engage more with marketing materials that combine multiple types of content, including photos, video clips, and audio. It is far easier to incorporate all these content types into digital marketing than any other type of publicity – and it is very important.

  • Expansion

Many consumers do almost all of their shopping online. Digital marketing lets you appeal to these people and thus expand the reach of your company. Between Google Shopping Ads and brand awareness campaigns, you can expand your brand recognition and boost sales.

  • Flexibility

There are many forms and uses of high quality digital marketing, including banner ads, email marketing, content marketing, and social media posts. Thus by learning how to creatively market yourself digitally, you open up a wide range of possibilities for future publicity strategies. With digital marketing, you also have the flexibility of testing and stopping poorly performing campaigns in real time.

  • Affordability

Digital marketing is considerably less expensive than other marketing methods. Specific prices vary based on what you’re doing but ad spend tends to be lower than other forms of marketing.

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Why stock control is important to a Business entity

A business occasionally runs out of certain items. This happens for a number of reasons: unexpected popularity of a particular item, such as one that has attained fad appeal among schoolchildren; an unusually large purchase, such as buying up all of a store’s hotdog buns for a party; or a failure by the manufacturer to make and ship on time certain items. Stock control is a way the retailer avoids running out of stock through tracking what is on hand, what has been sold and what is on order.

The following are some of the reasons why it is important to do stock management:

Cycling Inventory

Retail inventory consists of what products are on the store shelves plus the products in boxes in the storage room. As customers deplete the stocked shelves, more stock comes out of storage to replace what has been sold. Keeping track of the inventory on hand allows the store owner or manager to know when to order additional stock of the items before they sell out. Having records of what gets ordered allows you to better refine what you sell in the store to maximize your profits.

 

Organized Sales

 As goods are sold, the inventory should decline by the amount of sales. Sometimes, there is less inventory than expected, which normally means goods have been stolen or misplaced. Identifying missing inventory helps the retailer know to improve store security or inventory tracking procedures. Tracking sales over years also helps the retailer know how much to order of certain products at different times of the year.

Flawless Orders

Keeping track of goods on order allows a retailer to verify that replacement stock has been ordered. Monitoring order status alerts the retailer to possible delays in delivery in time to find another source of those goods from an alternate distributor. Manufacturers and distributors occasionally face fulfillment problems due to weather, machinery breakdown, labor strikes, unexpected demand and transportation problems. A detailed system of stock control keeps the customer satisfied and the retailer in business.

The Robisearch Point of sale system has the purchasing and stock control management feature that will help your business keep up with the inventory.

 

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Benefits of CRM Software System

Many folks have asked what the purpose and benefit of CRM is. What is a CRM in the first place? Don’t worry, I’ve got you covered. In this Blog we try to explain the meaning of CRM and why it’s effective. CRM stands for Customer Relationship Management; it is defined as a combination of business strategies, software and processes that help build long-lasting relationships between companies and their customers. Basically, the logic behind this system is that once your business starts to look after its already existing customers and clients easily and effectively, then the rest of your time and effort can be directed towards finding new customers and expanding your market.     Customer Relationship Management (CRM) systems can improve efficiency and effectiveness in the marketing and sales processes, while building long-term relationships with your
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IMPORTANCE OF ERP

 

Enterprise resource planning software is a business management software that helps an organization to collect, store, manage, and interpret data from business activities. Not only does ERP software provide an updated view of core business processes, but also helps in tracking business resources such as raw material, cash, and production capacity.

The widespread growth of Enterprise resource planning shows the importance of ERP to fortunate organizations. When a company expands, the number of data points increases, demand for real-time reporting increases, and new workflows emerge. These changes require full transparency across departments and roles, custom reporting, and deeper insights into business functions—often leading businesses down the path to consider new systems for management, like enterprise resource planning (ERP) implementation. Let us dive into a few major reasons why you should consider using an ERP software for your business.

 

IMPORTANCE OF ERP SOFTWARE

Gear

 

1. Enhance Business Reporting

Using a good quality ERP system offers better reporting tools with real-time information. It is  single source of truth – one integrated database for all business processes.

Our ERP solution provides a single environment for gathering and housing data, making it possible to generate reports that clearly show where you’re already efficient and where there’s room for improvement.

 

2.Improve Business Processes

Our system is able to Automate manual or routine tasks as well as Implement smarter workflows   and to ensure that your business is able to gain efficiency as required. The automation of the system will take much of the burden off employees while guaranteeing a solid record of workflow. That frees your most valuable reserve  who are your employees . The advantages of integrating an ERP solution are considerable.

 

3.Cost Savings and Cash flow boost

Incorporating a proper ERP software offers better invoicing and provides better collections tools to bring cash in faster. Faster cash means more cash on-hand for the business. It also improves inventory optimization, offers better procurement administration.

Effective ERP implementation will almost always cut managerial costs. When employees have fewer labor-intensive tasks and processes to weigh them down, they’ll be free to take on more innovative, profitable projects. Not only that, but work flows more effortlessly. Turnaround time decreases and your production capability goes up.

For companies with inventory requirements, ERP solutions create the opportunity for another kind of savings in the form of inventory supervision. An ERP system can help foresee demand for specific materials, decrease overstock, and track real-time supply.

 

4.Computerized Workflow

Human error is unavoidable. It’s also one of the principal efficiency gaps in most organizations and institutions. The more often your business process relies on a human being to re-enter the same data, for instance, the more exposed you are to potential delays and errors.

Automating data flow makes it far less likely that human error will result in missed orders, inventory mishaps or miscommunication. When your business operates like a well-oiled machine, customers get a consistently reliable experience and employee satisfaction gets a boost. The positive properties of both are exponential providers to growth.

 

5.Better customer service:

Catering and responding to customers becomes easier. This is because the ERP software will provide better access to customer information, hence resulting to faster response times.

Efficient ERP software have also been proven to improve order accuracy and makes it easier to deliver goods and services on-time. It enhances and eases service provision to customers and also improves vendor relationship management.

 

6.Improved Inventory Costs:

One is advised to carry only as much inventory as needed, so as to avoid these common issues e.g.,

  • Too much inventory, and higher overhead costs
  • Too little inventory, and longer customer fulfillment times

Such issues affect the distribution chain of every business. However, at Robisearch Ltd. our system is very effective in real-time forecasting and lean inventory as well as reduce production bottlenecks.

 

CHALLENGES OF AN ERP

Requires training and practice

The complexity of ERP software brings additional requirements to the staff who use it. Learning at least the basics of a resource planning system may take considerable time and effort, and requires significantly more to master all its functionality.

Another related drawback is that when experienced users of an ERP system leave the company, the newcomers who fill their positions must spend a varied amount of time to learn it from scratch instead of starting work right away. However, you may facilitate the learning process by providing a sufficient amount of manuals and training programs beforehand.

 

Conclusion

The benefits of having an ERP Software system outweigh its drawbacks. It may take some time to train yourself and your employees but once that hurdle has been jumped, you will be impressed with the amount of workload and time saved with unnecessary issues that could be automated.

 

Reach out and talk to us via 

Phone Number: (+254716413386 ) or  (+25480655987)
or
find us at
Next to Transit Hotel, Opposite Jamuhuri Highschool,

Limuru Rd, Ngara, Nairobi, Kenya

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BUDGET MANAGEMENT SYSTEM IN KENYA

 

Most individuals and businesses have funds and resources that they would like use, spend or save, for a variety of reasons. Everybody has the freedom to do so. However, most of us end up wasting funds unknowingly and later on end up with little to no money. This mostly happens because we spent more money than they could make and probably did not keep track of the spending. Therefore, some people decided to come up with a plan that would help them know how they are going to spend their money. This spending plan is what is
known as a budget.
Budgeting is the process of creating a plan to spend your money. Most people do it manually using a bit of math here and there. It works only if one did it correctly and followed strictly. However, trying to account for large sums of money needed and resources available manually became tedious and time consuming. A lot of people would encounter budgeting errors due to miscalculation. This is where a Budget Management System comes in.

money spelled out in blocks

The Budget Management system helps you to plan for your expenses, allocate funds, and budget for other expenditures, then compare them later to see which exceeded and which matched well for the planning of the next budget. This system is very common and we use in various sectors in Kenya, from SMEs, large corporations and even all the way to the National government. Budgeting involves  four major processes, as shown below.

Major Processes involved in Budgeting

  1. Budget Preparation
  2.  Budget Authorization
  3.  Budget Execution
  4.  Budget Accountability

The processes involved in budgeting tend to overlap each other during implementation process.

TYPES OF BUDGETING

Basic Budget – its main purpose is to help map out simple expenses and income. A basic budget can be created in a spreadsheet or using a template and it is great and useful for home and business planning. They are usually easy to use and flexible, as most people use it with ease. It is very useful when you need to map out simple accounting information like personal or business expenses.

Master budget – The purpose of the master budget is to include smaller operation budgets and provide a larger picture of individual income and expenses. It gives a generalized picture of expenses as a whole. A business can utilize a master budget to plan for general expenses and identify expenses at a glance.

Short-term budget – this type of a budget aids enterprises or individuals plan for short term expenses and manage funds in a shorter time span (anywhere from a week to a few months). It provides a more focused look into short-term expenses, income sources and budgeting goals. They are great for clearing short-term debt too.

Fixed Budget – This type of budget controls when income and expenses aren’t expected to change in the short-run. It is very useful in providing a simple picture of fixed income and expenses. It can be used for everyday income and expense tracking especially when you are not expecting any change in either.

Flexible Budget -for planning different levels of activity in incomes or expenses in the short-term or long-term. It offers more flexibility to the budgeting process, planning for varying activity levels in the company’s picture.

It is generally used when one is expecting different volumes for incomes and expenses.

Labour budget – tracking the cost of labour in relation to revenue. It is part of the master budget that focuses only on labour for a more specific view of an individual expense. It is therefore used to track general labour costs or plan for upcoming reductions or increases in labour needs.

Cash Budget – this type of budget is used to plan for cash flow (inflow and outflow) for a specific period of time, usually in the short term. It focuses mainly on cash inflows and outflows for a more specific financial picture. Recommended for use when you are expecting a larger volume in cash flow.

Operational Budget – also known as a functional budget. It applies to one specific operation of a business is part of the master budget. The advantage is that it only applies to a specific department, operation or function of a business, instead of the business as a whole.

It is considered only a good option for when you are overhauling a specific department or operation of a business.

Performance budget – it is designed to analyze the performance or aspect of a business and determine whether the cost is worth the output and result. It focuses on a specific aspect of a business and helps determine if the input is worth the Return of Investments (ROI).

Can be used to identify costly methods of production and determine if certain functions and operations are creating a ROI.

Static budget – Used to account for astatic expenses that won’t change. Allow for a focused look at fixed expenses that remain constant despite fluctuations in sales volume and revenue.

 

Function of a Budget Management System for Businesses.

The Budget management System helps you set up and manage budgets for your business. It becomes very easy to understand how it works once you understand the kind of budget that will help you achieve the goals that you have set.

Furthermore, it also helps you view budgets and even generate a proper budgeting report. With such reports, you can also track budget performance against your actuals using the Profit & Loss Report feature.

Finally, a proper budgeting and accounting system can help you control and reconcile money between your business bank accounts.

At Robisearch Ltd, this feature is integrated in most of our systems as a module. It generally even makes work easier for those in charge of accounting and finance.

Robisearch Ltd offers the best digital solutions for businesses; SMEs to large corporate businesses.

Contact Us Now!!!

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Importance of ERP System

What is ERP?

Enterprise Resource Planning (ERP) is a collection of integrated software solutions that are used to manage one’s business, company or institution. It is made up of a few basic modules that are essential in running your business eg. Human Resource, Finance, Inventory Management, Purchase Management, Sales Management, CRM (Customer Relationship Management), Manufacturing Management, among others.

erp enterprise resource planning in kenya

ERP

Although it was only for the manufacturing industry before, it has now expanded and is being utilized in various industries and sectors. For instance, ERP systems are now used in retail and wholesale, service, education, real estate, food & beverage, health & even government.

ERP systems helps one manage their employees, manage buying of products or services, selling, distribution, accounting & finances. Integrated ERP software allows organizations from all industries to integrate and manage all of these basic functions. Investing in an ERP software system may seem pricy at first and not understand how it is going to save you any money at all. However, once you decide to implement it, only then will you see & understand how it is an excellent ROI for your business. Allow me to explain why using an ERP system is important for your business, regardless of the size of the business.

Importance of ERP System

  • Improved Collaboration

Cross-departmental collaboration is a very important and crucial part of business. Using an ERP system improves collaboration within the workplace, as it breaks down functional barriers that usually exist between departments.

When organizational/company data is stored in a centralized & consistent ERP, then workers from different departments can retrieve and access data from other departments.

  • Optimizing Efficiency

With ERPs, one can automate repetitive tasks ie tracking inventory, assigning tasks to employees, monitoring working hours, distributing salaries, generating financial reports. It therefore helps by simplifying business processes that take a lot of time and effort when done manually. By automating those complex processes, your employees can focus more on their core deliverables and roles without bugging each other. For example, the marketing team can generate sales-related reports based off web traffic without bugging anyone from the IT team, or the Finance manager can generate sales-related reports without having to interfere with the sales manager.

  • Saving on Operational Costs

With ERPs, most operational activities are automated hence reducing unnecessary interruptions, delays, amount of labour and complex work. This saves time as work is finished more quickly and other breakdowns are anticipated much better.

  • Improving Data Security

Since ERPs are centralized, they come with Firewalls & restriction controls so as to prevent data breaches. Since access points are easy to monitor. The administrators who are responsible for company’s  data can provide limited access rights to employees. Case in point, the HR Manager can limit & hide access to some important data only for themselves and the stakeholders while granting employees permission to view their financial data. They can also quickly and easily deactivate the access of laid-off employees and grant access to the new ones.

ERPs can also show user activity of the employees to the admins so as to identify unauthorized actions or suspicious activity patterns in the system.

  • Better Analytics

The stakeholders and owners of a business or company rely on reports to make predictions & forecasts, which can then affect the decisions they make. A proper ERP system can generate real-time, complete and reliable reports as it uses sophisticated filters and analytics that filter inconsistencies in the data.

Accurate business and corporate reports  generated from the ERP will help stakeholders and business owners make the best decisions for their business.

  • Simpler Resource Management

Along with managing your inventory, ERP also manages manufacturing. ERP provides insight into all manufacturing operations including the shop floor. This enables users to optimize production schedules, equipment and labor to maximize capacity.

Additionally, ERP manages your Bill of Materials (BOM) and fixed assets. With this software, users can easily create and edit BOMs along with keep track of all previous changes. Fixed asset management allows users to schedule equipment maintenance to reduce unexpected downtime, improving your profitability and supply chain relationships.

  • Improved Inventory Management

A significant challenge for growing businesses is monitoring and tracking their expanding stock amounts. ERP uses barcoding, RFID tags, and sequential numbers to keep tabs in your stock at each stage through the distribution chain.

These tools help you keep costs on stock levels at several stores or warehouses, which things have been in transport, and which items are on the shelves, ready to be sold to customers. The greater stock visibility optimizes the selection, pack, and ship procedure significantly, eliminating all of the guesswork.

Inventory tracking also strengthens reporting, as tracking technologies provide more precise numbers. Users may configure customized KPIs to determine which goods move the quickest demonstrating greater need and which raise carrying costs.

Together with the greater accuracy provided by ERP, warehouse supervisors may get real-time information on their stock to make more accurate business decisions.

Conclusion

Basically, an ERP helps your business or organization by automating most of the manual tasks that take a huge chunk of time, energy & resources. Using an ERP also eases communication and access of information across various departments and other personnel, protects company data since it makes it easier to control and track who has access to that information.

The significance of using an ERP outweighs the initial cost, effort and time used in implementing it, if you choose the ideal software solution that fits your business.

At Robisearch, we even offer custom-made features when you choose our ERP system, based on the model and type of your business or organization

If you are not sure of the features you need in an ERP system, don’t hesitate to discuss it with the right ERP solution provider. Robisearch Ltd provides free consultation for those who are looking to implement automated solutions to streamline their business operations.

How to contact us

Robisearch Ltd is situated at Suraj Plaza, 5th floor, Opposite Jamhuri Highschool, Limuru Rd, Ngara, Nairobi, Kenya.

2nd location: Kisii, Umoja Complex – Family Bank Plaza, 2nd floor.

Email: info@robisearch.com, robisearch@gmail.com

Phone: (+254 716 413386), (+254 780 655987), (+254 782 337270)

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