Advantages of Digital Marketing

Digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online videos, search engine marketing, paid social ads and social media posts.

Digital marketing is important because it connects a business with its customers when they are online, & is effective in all industries. It connects businesses with ideal customers when they are on Google through SEO & PPC, on social media with social media marketing, & through email with email marketing.

It’s necessary you understand the benefits of digital marketing for businesses, which include:

  •  Interactivity

Digital marketing lets you communicate directly with the customers who see your content, notably through website comments, messages, reviews, and social media posts. This shows those customers that you care about what they say and think, leading them to feel respected and part of the community you’re building. It also allows you to gather invaluable information on customers’ reactions and preferences.

  • Tracking

Besides communicating with customers, digital marketing lets you track their activities. You can monitor which ads and types of content they have seen shortly before they make a purchase. This tells you which marketing methods are most effective, allowing you to refine and improve your strategy.

  •  Authority

Digital marketing makes it easy to comment on issues and controversies that relate to your product or your industry. In this way, you can establish yourself as an authority on such topics, leading readers to trust you, come back for more information, and eventually make a purchase. Digital marketing allows you to come off as the industry expert that you are and will instill trust in your business.

  • Influencer Engagement

Many of the most influential figures in modern culture promote themselves online or through social media. Digital marketing allows you to engage with these influencers and gain their respect. If you play your cards right, you can get them to endorse you, leading their followers to become customers and spread brand awareness.

  • Print Enhancement

Digital marketing lets you expand on your print marketing efforts. By writing online content that explains claims you make in your print ads, you can go into greater detail, maximizing the effectiveness of all forms of publicity and integrating your campaigns.

  •  Multimedia

Customers tend to engage more with marketing materials that combine multiple types of content, including photos, video clips, and audio. It is far easier to incorporate all these content types into digital marketing than any other type of publicity – and it is very important.

  • Expansion

Many consumers do almost all of their shopping online. Digital marketing lets you appeal to these people and thus expand the reach of your company. Between Google Shopping Ads and brand awareness campaigns, you can expand your brand recognition and boost sales.

  • Flexibility

There are many forms and uses of high quality digital marketing, including banner ads, email marketing, content marketing, and social media posts. Thus by learning how to creatively market yourself digitally, you open up a wide range of possibilities for future publicity strategies. With digital marketing, you also have the flexibility of testing and stopping poorly performing campaigns in real time.

  • Affordability

Digital marketing is considerably less expensive than other marketing methods. Specific prices vary based on what you’re doing but ad spend tends to be lower than other forms of marketing.

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Why you need the digital suggestion box

A digital suggestion box  is where an organization’s employees and customers are able to give feedback, comments, suggestions and complaints at their own convenience. It is unlike traditional boxes that are situated at one spot and mostly out of reach of a company’s direct customers.

The digital suggestion box makes  customers have a sense of belonging because it shows that the organization values the inputs of its customers. This is also because this system offers anonymity and convenience that motivates customers to provide their suggestions. The use of the digital suggestion box is not limited to only customers, but is also useful for getting input from the employees.

A digital suggestion box also offers a simple step to it, which is for the customers to follow a link and submit their comments. This simplicity appeals to many customers unlike how strenuous the traditional suggestion box is operated.

A great and well-constructed suggestion can improve any business. It can take a business from one level to the next. The following are some of the reasons businesses and institutions should invest in a good digital suggestion box like the Robisearch digital suggestion box:

  • All-time access: one important reason why a company should use the digital suggestion box is that the company’s target market may leave or even work in a different region or time zone. They might not be able to write a note and drop it in the office suggestion box, but with an online suggestion box, they can have access to drop their input anywhere and anytime in the world.
  • Anonymity: a digital suggestion box allows feedback to be collected anonymously. This is because there is confidentiality in response collection also and a secure system that protects individuals’ data.
  • Fast delivery: unlike the traditional office boxes where someone might forget to collect all the note. The digital suggestion box processes suggestions quickly. The suggestion box can also be set up to notify specific personnel in real-time when a new suggestion has been received.
  • Make the right decision: receiving suggestions or ideas online from different customers, communicating their wants or needs can help the management of an organization to make informed and rich business decisions. The gathered information will assist the research and development team to keep afloat in the market by serving the desires of their customers.
  • Honest insights: a digital suggestion box eliminates all risks of external influence on your customers or employees and this helps to facilitate honest feedback without any fear.
  • Automated result collection technique: the digital suggestion box automatically collects ideas and feedback and processes them faster, unlike traditional suggestion boxes where an employee has to spend time reading the responses.
  • Qualitative and quantitative feedback: the responses gathered from the collection can help rebrand organizations and make improvements while saving costs.

The importance of a company or institution setting up a digital suggestion box cannot be overemphasized. If you are an organization that is passionate about interacting with your customers and your employees and also getting honest feedback you should definitely set up one. You may just receive the one valuable idea that will change the fate of your organization forever.

 

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Benefits of CRM Software System

Many folks have asked what the purpose and benefit of CRM is. What is a CRM in the first place? Don’t worry, I’ve got you covered. In this Blog we try to explain the meaning of CRM and why it’s effective. CRM stands for Customer Relationship Management; it is defined as a combination of business strategies, software and processes that help build long-lasting relationships between companies and their customers. Basically, the logic behind this system is that once your business starts to look after its already existing customers and clients easily and effectively, then the rest of your time and effort can be directed towards finding new customers and expanding your market.     Customer Relationship Management (CRM) systems can improve efficiency and effectiveness in the marketing and sales processes, while building long-term relationships with your
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DIGITAL MARKETING – what you need to understand

 

Digital marketing (also known as online marketing) is the use of the Internet to influence consumers. It is a broad field that includes attracting customers via email, content marketing, search platforms, social media, and more.

In short, digital marketing refers to all marketing efforts that occur on the internet.

Digital marketing helps you reach a larger audience than you could, through traditional methods, and target the prospects who are most likely to buy your product or provision. Additionally, it’s often more cost-effective than  outdated mode of advertising, and enables you to quantify success on a daily basis and you can tailor it as you see fit.

 

“In the   parlance of digital marketing, advertisers are commonly referred to as sources, while members of the targeted ads are commonly called a receiver.”

 

Digital marketing spelled out in white blocks

Digital Marketing

 

 

Key Performance Indicators (KPI) of Digital Marketing

 

Website Marketing

A website is the cornerstone of all digital marketing activities. A website should represent a brand, product, and service in a clear and memorable way. It should be fast, mobile-friendly, and easy to use.

 

Pay-Per-Click (PPC) Advertising

PPC advertising enables marketers to reach Internet users on a number of digital platforms through paid ads. Marketers can set up PPC campaigns on Google, Instagram, LinkedIn, Twitter, P-interest, or Facebook and show their ads to people searching for terms related to the products or services. PPC campaigns can segment users based on their demographic characteristics (such as by age or gender), or even target their   specific interests or location.

 

Content Marketing

The goal of   content marketing is to influence potential customers through the use of content. Content is usually published on a website and then promoted through social media, email marketing, SEO, or even PPC campaigns. The tools of content marketing include blogs, e-books, online courses, info-graphics and webinars among others.

 

Email Marketing

This is   still one of the most operative digital marketing channels. Email marketing is the medium to get in touch with your potential customers or the people interested in your brand. Many digital marketers use all other digital marketing channels to add leads to their email lists and then, through email marketing, they create customer attainment funnels to turn those leads into customers.

 

Social Media Marketing

The main goal of a social media marketing campaign is brand awareness and creating social trust. As you go deeper into social media marketing, you can use it to get leads or even as a direct sales channel.

 

Associate Marketing

This is one of the oldest forms of marketing, and the Internet has brought new life to this old standby. With this type of   marketing, influencers promote other people’s products and get a commission every time a sale is made or a lead is introduced.

 

Video Marketing

There are several video marketing platforms, including Facebook Videos, You-tube  ,Instagram, or even Tik-Tok to use to run a video marketing campaign. YouTube has become the second most popular search engine and a lot of users are making good use of it .Companies find the most success with video by integrating it with SEO, content marketing, and broader social media marketing campaigns.

 

SMS Messaging

Companies and nonprofit organizations also use SMS or text messages to send information about their latest promotions or giving opportunities to willing customers. Political candidates running for office also use SMS message campaigns to spread positive information about their own platforms. As technology has advanced, many text-to-give campaigns also allow customers to directly pay or give via a simple text message.

 

Types of Digital Marketing

 

  1. Search Engine Optimization (SEO) – This is the process of optimizing your website to “rank” higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives. The channels that benefit from SEO include websites, blogs, and infographics.
  2. Content Marketing this term denotes the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and customers.
  3. Social Media Marketing- This practice promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. The channels you can use include: Facebook, Twitter , LinkedIn, Instagram, Snap chat ,P-interest among others
  4. Pay Per Click (PPC) PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked
  5. Affiliate Marketing. This is a type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website
  6. Native Advertising. Native advertising refers to advertisements that are principally content-led and featured on a platform alongside other, non-paid content.
  7. Marketing Automation- this refers to the software that supports to automate your basic marketing operations. Many marketing departments can automate repetitive tasks they would otherwise do manually.
  8. Email Marketing- Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events
  9. Online PR- Online PR is the exercise of securing receiving online coverage with digital publications, blogs, and other content-based websites
  10. Inbound Marketing – Inbound marketing denotes to a marketing methodology wherein you attract, engage, and delight customers at every stage of the buyer’s journey.
  11. Sponsored Content- you as a brand pay another company or entity to create and promote content that discusses your brand or service in some way.
  12. Search Engine Marketing (SEM ) Search engine marketing is another way to upsurge website traffic by placing paid ads on search engines.

 

Digital Marketing Illustration

 

Conclusion

In order to reach a wider audience in the market, consider using digital marketing strategies. It will reach most of your target market outside your social circle, networks or physical location. Most smart businesses and individuals profit a lot from investing in marketing their products or services online. Just use the right strategies and solutions that you deem fit for you and your business.

Interested in hiring or learning more about this? Read more on our blogs or talk to us today!

Call Us on: (+254716413386) , (+25480655987)

Email us: info@robisearch.com

Location: Suraj Plaza, 5th floor, Opposite Jamuhuri Highschool, Limuru Rd, Ngara, Nairobi, Kenya.

 

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Advantages of Biometric systems

Brief History of Biometrics


There has been a huge shift & transformation in the kind of authentication methods currently being used in the market internationally. From the old traditional method of using signatures, stamps, word of mouth or even signature knocks. Believe me, this is how people would verify themselves a while ago before technology evolved to what it is now. It deemed to not be so secure and could be easily replicated or faked by other individuals for whatever reason, especially for ulterior motives.

Then came the use of PINs and Passwords after electronic devices came up and evolved from the traditional outdated means of communication and verification. This method should be familiar to you since we have encountered it one way or the other. Be it by pressing special set of numbers at the ATM machine so as to withdraw some cash (PIN), or by typing a special set of characters so as to access your email account or any other online account(Password).

The rules for using the latter had to be tightened to avoid using generic words as passwords, since one could easily figure it out. Despite the rules & instructions being tightened to help reduce weaknesses & vulnerabilities, hackers still find a way to gain access to our passwords, hence causing a data breach. Such incidences still proved this methods to not be failproof & fool-proof. This is where the emergence of Biometric Authentication as an idea, that later became one of the best tech inventions, came up.

Biometric Authentication methods relies on the use of unique physical traits on individuals eg; fingerprint, iris pattern, facial characteristics, making it such an accurate technique for authenticating its end-users. This is why a lot of smartphones and companies use biometrics for security purposes. In this post, I’ll tell you a little bit more about the importance & advantages of Biometric systems.


White Fingerprint

 

Advantages of Biometrics


  • High Security & Increased Assurance

Biometrics provide higher levels of security & increased levels of assurance to the users and parties involved, since the method of verifying each individual is a real, tangible & unique trait that the user has. The other methods of verification like user passwords and PINs have most often been compromised due to a data breach. Such occurrences cause billions of accounts and sensitive data & information to be accessed by fraudsters and hackers.

Using biometric authentication methods into the process adds an extra impenetrable block for hackers and fraudsters  that only the real user can navigate through. It might be easy for anyone to figure out the common denominator used across somebody’s passwords eg your mother’s maiden name, pet’s name or even your favourite child’s birthday. However, it is impossible to use someone else’s fingerprint or iris pattern to unlock and access an account if they cannot provide it on the spot.


  • Quick & Convenient

As much as the inner workings and internal processes of  a biometric authenticator is technical and may seem rather difficult, from a user’s perspective, it is incredibly quick and simple. Placing a finger on a fingerprint is much quicker than typing out a password that has multiple special characters. Moreover, forgetting your own biometrics is- simply put- not there.


  • Non-transferrable

Biometric authentication requires the actual user’s presence upon authorization. One can’t transfer or share a physical biometric trait digitally. The only way to use and verify your identity using a biometric authenticator is by being there physically.

Biometric Technology

 

Conclusion

Biometric authentication has been proven to be a reliable method of verification, identification and authentication. Trying to get through it is difficult and nearly impossible under most circumstances. Therefore this method of authentication is definitely safe, easy to use and I would highly recommend incorporating this method on your phones, schools, workplaces and other special places that need proper security.

At Robisearch Ltd, we offer Biometric Systems for schools, workplaces mostly for time attendance & security purposes. Would you be interested or know a friend/colleague who would? Don’t hesitate to share this article with them!

We offer free demos & training too!

Call us today at +254716413386, +254780655987

Email us: info@robisearch.com

Location: Suraj Plaza, 5th Floor, Opposite Jamhuri Highschool, Limuru Rd, Ngara, Nairobi, Kenya.

 

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Importance of ERP System

What is ERP?

Enterprise Resource Planning (ERP) is a collection of integrated software solutions that are used to manage one’s business, company or institution. It is made up of a few basic modules that are essential in running your business eg. Human Resource, Finance, Inventory Management, Purchase Management, Sales Management, CRM (Customer Relationship Management), Manufacturing Management, among others.

erp enterprise resource planning in kenya

ERP

Although it was only for the manufacturing industry before, it has now expanded and is being utilized in various industries and sectors. For instance, ERP systems are now used in retail and wholesale, service, education, real estate, food & beverage, health & even government.

ERP systems helps one manage their employees, manage buying of products or services, selling, distribution, accounting & finances. Integrated ERP software allows organizations from all industries to integrate and manage all of these basic functions. Investing in an ERP software system may seem pricy at first and not understand how it is going to save you any money at all. However, once you decide to implement it, only then will you see & understand how it is an excellent ROI for your business. Allow me to explain why using an ERP system is important for your business, regardless of the size of the business.

Importance of ERP System

  • Improved Collaboration

Cross-departmental collaboration is a very important and crucial part of business. Using an ERP system improves collaboration within the workplace, as it breaks down functional barriers that usually exist between departments.

When organizational/company data is stored in a centralized & consistent ERP, then workers from different departments can retrieve and access data from other departments.

  • Optimizing Efficiency

With ERPs, one can automate repetitive tasks ie tracking inventory, assigning tasks to employees, monitoring working hours, distributing salaries, generating financial reports. It therefore helps by simplifying business processes that take a lot of time and effort when done manually. By automating those complex processes, your employees can focus more on their core deliverables and roles without bugging each other. For example, the marketing team can generate sales-related reports based off web traffic without bugging anyone from the IT team, or the Finance manager can generate sales-related reports without having to interfere with the sales manager.

  • Saving on Operational Costs

With ERPs, most operational activities are automated hence reducing unnecessary interruptions, delays, amount of labour and complex work. This saves time as work is finished more quickly and other breakdowns are anticipated much better.

  • Improving Data Security

Since ERPs are centralized, they come with Firewalls & restriction controls so as to prevent data breaches. Since access points are easy to monitor. The administrators who are responsible for company’s  data can provide limited access rights to employees. Case in point, the HR Manager can limit & hide access to some important data only for themselves and the stakeholders while granting employees permission to view their financial data. They can also quickly and easily deactivate the access of laid-off employees and grant access to the new ones.

ERPs can also show user activity of the employees to the admins so as to identify unauthorized actions or suspicious activity patterns in the system.

  • Better Analytics

The stakeholders and owners of a business or company rely on reports to make predictions & forecasts, which can then affect the decisions they make. A proper ERP system can generate real-time, complete and reliable reports as it uses sophisticated filters and analytics that filter inconsistencies in the data.

Accurate business and corporate reports  generated from the ERP will help stakeholders and business owners make the best decisions for their business.

  • Simpler Resource Management

Along with managing your inventory, ERP also manages manufacturing. ERP provides insight into all manufacturing operations including the shop floor. This enables users to optimize production schedules, equipment and labor to maximize capacity.

Additionally, ERP manages your Bill of Materials (BOM) and fixed assets. With this software, users can easily create and edit BOMs along with keep track of all previous changes. Fixed asset management allows users to schedule equipment maintenance to reduce unexpected downtime, improving your profitability and supply chain relationships.

  • Improved Inventory Management

A significant challenge for growing businesses is monitoring and tracking their expanding stock amounts. ERP uses barcoding, RFID tags, and sequential numbers to keep tabs in your stock at each stage through the distribution chain.

These tools help you keep costs on stock levels at several stores or warehouses, which things have been in transport, and which items are on the shelves, ready to be sold to customers. The greater stock visibility optimizes the selection, pack, and ship procedure significantly, eliminating all of the guesswork.

Inventory tracking also strengthens reporting, as tracking technologies provide more precise numbers. Users may configure customized KPIs to determine which goods move the quickest demonstrating greater need and which raise carrying costs.

Together with the greater accuracy provided by ERP, warehouse supervisors may get real-time information on their stock to make more accurate business decisions.

Conclusion

Basically, an ERP helps your business or organization by automating most of the manual tasks that take a huge chunk of time, energy & resources. Using an ERP also eases communication and access of information across various departments and other personnel, protects company data since it makes it easier to control and track who has access to that information.

The significance of using an ERP outweighs the initial cost, effort and time used in implementing it, if you choose the ideal software solution that fits your business.

At Robisearch, we even offer custom-made features when you choose our ERP system, based on the model and type of your business or organization

If you are not sure of the features you need in an ERP system, don’t hesitate to discuss it with the right ERP solution provider. Robisearch Ltd provides free consultation for those who are looking to implement automated solutions to streamline their business operations.

How to contact us

Robisearch Ltd is situated at Suraj Plaza, 5th floor, Opposite Jamhuri Highschool, Limuru Rd, Ngara, Nairobi, Kenya.

2nd location: Kisii, Umoja Complex – Family Bank Plaza, 2nd floor.

Email: info@robisearch.com, robisearch@gmail.com

Phone: (+254 716 413386), (+254 780 655987), (+254 782 337270)

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