Why stock control is important to a Business entity

A business occasionally runs out of certain items. This happens for a number of reasons: unexpected popularity of a particular item, such as one that has attained fad appeal among schoolchildren; an unusually large purchase, such as buying up all of a store’s hotdog buns for a party; or a failure by the manufacturer to make and ship on time certain items. Stock control is a way the retailer avoids running out of stock through tracking what is on hand, what has been sold and what is on order.

The following are some of the reasons why it is important to do stock management:

Cycling Inventory

Retail inventory consists of what products are on the store shelves plus the products in boxes in the storage room. As customers deplete the stocked shelves, more stock comes out of storage to replace what has been sold. Keeping track of the inventory on hand allows the store owner or manager to know when to order additional stock of the items before they sell out. Having records of what gets ordered allows you to better refine what you sell in the store to maximize your profits.

 

Organized Sales

 As goods are sold, the inventory should decline by the amount of sales. Sometimes, there is less inventory than expected, which normally means goods have been stolen or misplaced. Identifying missing inventory helps the retailer know to improve store security or inventory tracking procedures. Tracking sales over years also helps the retailer know how much to order of certain products at different times of the year.

Flawless Orders

Keeping track of goods on order allows a retailer to verify that replacement stock has been ordered. Monitoring order status alerts the retailer to possible delays in delivery in time to find another source of those goods from an alternate distributor. Manufacturers and distributors occasionally face fulfillment problems due to weather, machinery breakdown, labor strikes, unexpected demand and transportation problems. A detailed system of stock control keeps the customer satisfied and the retailer in business.

The Robisearch Point of sale system has the purchasing and stock control management feature that will help your business keep up with the inventory.

 

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Business Management Software and why you need it

 

 

 

 

A business budget  is a spending plan for your business based on your income and expenses. It identifies your available capital, estimates your spending, and helps you predict revenue.

A budget can help you plan your business activities and can act as a yardstick for setting up financial goals. It can help you tackle both short-term obstacles and long-term planning.

Most companies have several items they must pay consistently — daily, weekly, monthly, quarterly, yearly or otherwise — to maintain business operations. Budgets are important to ensure payment of these expenses and so the company can prevent any long-term debts. Without a budget, a business may experience any number of consequences, up to and including the dissolution of the company. Some of the items that a business may be responsible for paying include:

  • Payroll: This can include everyone at the company, even the owner if they currently take a salary.

  • Rent: Most companies lease an office, a warehouse, a brick and mortar location or other space where it conducts business and they must pay rent promptly.

  • Utilities: Along with the lease of space comes utilities for electricity, water, internet and phone.

  • Insurance: Insurance may include general liability insurance, property insurance and coverage for unemployment and workers’ compensation.

  • Professional services: A company may have expenses to keep the company operational. These can include IT services, printer repair expenses, a tax professional and even a cleaning team.

  • Advertising: It’s common for a business to want to engage in some advertising to increase sales or brand awareness. Advertising costs money and may very well be a regular expense that a company is responsible for.

  • Loans: A company may have loans they have to repay for opening the business, for gaining capital from investors and more.

The following are some of the reasons why it is important for businesses and companies to have the Business Management software in their premises;

Prepare for emergencies

You never know what can come up in the course of doing business, so just as in personal life, it’s important to plan for the unexpected in business. A budget can help you set aside money in the event of an emergency so you don’t have to grab funds from some other part of business operations instead.

Attract investors

Investors want to see that a company has their dollars accounted for. A well-formed budget shows organization and a commitment to the business that an owner without a budget may not showcase. When an investor sees budget sheets and can understand how much money the company anticipates bringing in and what its expenses are, he or she may then have more confidence in investing.

Set sales goals

Some expenses are associated with having a sales team or sales processes, and the budget can account for these. The budget can also include how much sales you expect the business to earn in a certain timeframe. With these items in place, you can set sales goals that align with the budget, adjusting as needed later on.

Meet financial goals

Every company should have financial goals that, if reached, means the company did well for the year and can continue operations as normal or even expand as needed. Without a budget in place, a business owner may not have an idea of how the company is doing and only realize after the year is over that the company isn’t making a profit. A budget can keep a business owner and all stakeholders on track to meet goals because there is a better awareness of where the money is coming in and being spent.

Pay off debt

Paying off debt is a major benefit of having a budget. A budget should include line items for each expense, with current debt being just one of them. As long as a business owner follows the budget and accounts for the monthly or quarterly debt payments, then they should be able to pay the debt off promptly.

Easily prepare taxes

Whether you do business taxes yourself or hire a professional, having a budget can make it easier to complete this process. For example, you can invest in tax preparation software or have someone on retainer who can file taxes for you. Your budget will make their process go faster too, potentially saving you money.

Make large financial decisions

Most business owners are responsible for larger business decisions that will impact the money moving into and out of the company. With a budget, you will likely find it easier to make necessary decisions like how much you can afford to increase salaries, if bonuses can be available for team members, what benefits you can offer employees or if there is the opportunity to increase operations.

At Robisearch, we ensure that the Budget Management Software in our system can serve your business effectively and efficiently.

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From Surviving to Thriving- How a Kenyan-made POS system can Help your Small Business

Introduction:

For the small business owner, every penny counts. Making the right choices when it comes to the technology you use is essential in order to keep your business running smoothly and efficiently.

Photo of women working to produce woven carpets

A Kenyan-made point of sale (POS) system can be the perfect solution for your small business. Not only is it affordable, but it is also easy to use and comes with a host of features that can help you manage your business better.
In this post, we will discuss the benefits of using a POS system for your business and highlight some of the features that make our system one of the best in Kenya.
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Kenya’s Best ERP System: Simplifying Employee Management with Time and Leave Tracking

Introduction

In this day and age, it’s more important than ever for businesses to have an efficient ERP system in place. Not only does an ERP system make day-to-day tasks easier for employees, but it also helps to optimize workflow and increase productivity.
ROBISEARCH Ltd is a leading provider of ERP systems in Kenya, and we offer a range of products that are tailored to meet the specific needs of businesses of all sizes. In this post, we’ll discuss our time and leave management software, which is designed to make employee management easier than ever.

What is an ERP system?

ERP stands for enterprise resource planning. It’s a software system that integrates with all other departments in a company, from accounting to manufacturing to human resources.
An ERP system allows all those different departments to share data and communicate with each other. That means a company can manage its entire operation from a single system.
ERP systems are popular in larger organizations, but they can be expensive and complex to set up. Smaller companies may not need all the features of an ERP system, and can get by with simpler software like time attendance systems integrated with payroll.

How can an ERP system help businesses in Kenya?

Kenyan businesses can benefit from ERP software in a number of ways. An ERP system can help a business automate many of its processes, including accounting, sales, and inventory management.

Happy & confident employer and employees in their workplace

An ERP system can also help a business track employee time and attendance. With an integrated biometric time attendance system, businesses can easily track when employees arrive and leave work, as well as how long they are working each day. This can help businesses ensure that employees are not taking unauthorized breaks or overtime.
Finally, an ERP system can help businesses manage employee leave. With a module that tracks employee leave, businesses can ensure that employees are taking the correct amount of leave and that they are not going over their allotted time off. This can help businesses save money by not having to pay for unused leave.

How is the ROBISEARCH ERP system different from others on the market?

The ROBISEARCH ERP system is designed to specifically meet the needs of Kenyan companies and organizations. It is integrated with a biometric time attendance system, which ensures that employees are accurately tracked and their leave recorded. This helps to simplify employee management and ensure that all statutory requirements are met.
The ROBISEARCH ERP system also facilitates invoicing, quotations, inventory management, and sales tracking. It is easy to use and can be adapted to meet the specific needs of your company or organization.

What are the benefits of using the ROBISEARCH ERP system?

The ROBISEARCH ERP system has a lot of benefits for companies and employees. Some of the key benefits include the following:
For Companies:
  • Increased efficiency and productivity in the workplace
  • improved decision making due to access to real-time data
  • improved customer service
  • reduced operating costs
For Employees:
  • Increased job satisfaction and motivation
  • Easier to plan and manage their work schedule
  • Improved work/life balance
happy beautiful women of colour

WOC having the time of their life.

How does the ROBISEARCH ERP system work?

The ROBISEARCH ERP system automates and integrates the human resources and accounting departments within an organization. This allows for a streamlined system that captures employee data accurately and in a timely manner. Having such a system in place also allows for the generation of detailed reports on employee performance, leave taken, overtime worked, etc.
The ROBISEARCH Biometric Time Attendance System interfaces with the ERP system to allow for accurate and real-time recording of employee attendance. This eliminates the need for time-consuming manual data entry and ensures that employees are not incorrectly marked as absent. It also allows for the tracking of leave taken and leaves balance.

Case study: How the ROBISEARCH ERP system helped one business in Kenya

One business that has greatly benefitted from ROBISEARCH Ltd.’s ERP system is Oak Furniture Manufacturers Ltd. The company was looking for a system that could help with time and leave tracking, as well as employee management.
ROBISEARCH’s ERP system was able to do just that. Employees could now clock in and out using their fingerprints, which then tracked their hours worked and left easily. This helped the company better manage its employees, as well as keep track of overtime hours and leave accrued.
The company was also able to automate its payroll process, making it easier and faster to process payments. Overall, the ROBISEARCH ERP system has helped Oak Furniture Manufacturers Ltd become more productive and efficient.

Conclusion:

ROBISEARCH Ltd.’s ERP system offers a time and leave tracking system that is integrated with biometric time attendance. This provides an efficient way for companies to accurately keep track of employee hours, sick days, and vacation days. The system also simplifies the process of payroll management.
Reach out and talk to us via 
Phone Number: (+254716413386 ) or  (+25480655987)
or
find us at
Next to Transit Hotel, Opposite Jamuhuri Highschool,
Limuru Rd, Ngara, Nairobi, Kenya
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Benefits of CRM Software System

Many folks have asked what the purpose and benefit of CRM is. What is a CRM in the first place? Don’t worry, I’ve got you covered. In this Blog we try to explain the meaning of CRM and why it’s effective. CRM stands for Customer Relationship Management; it is defined as a combination of business strategies, software and processes that help build long-lasting relationships between companies and their customers. Basically, the logic behind this system is that once your business starts to look after its already existing customers and clients easily and effectively, then the rest of your time and effort can be directed towards finding new customers and expanding your market.     Customer Relationship Management (CRM) systems can improve efficiency and effectiveness in the marketing and sales processes, while building long-term relationships with your
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PROPERTY MANAGEMENTSYSTEM (PMS)

In this blog we will discuss property/Rental management system
Kenya is ranked among the top countries in Africa as one of the countries that has a high number of high value real estate properties i.e. land, residential, commercial, industrial properties. This ranges from rentals, office spaces, hotels, among other real estate properties you can think of. Do you have rentals or a hotel offering accommodation? Do you face challenges when monitoring room/occupancy or availability? Do you need a reliable and consistent way of collecting and recording payments from your tenants or rentals? Robisearch Ltd is offering you the best and most efficient rentals and accommodation systems. Property Management Systems (PMS) is simply put, a digital and computerized system that helps you manage your properties. Be it personal property, equipment, including maintenance, legalities and personnel. All this can be handled through a single piece of software. We essentially replaced old-fashioned, paper-based methods that tend to be both cumbersome and inefficient. They are often deployed as client/server configurations. Robisearch Ltd Property Rental Software (PMS) system is a web based system with advanced features and an easy to use UI (User Interface) that facilitates the operations and control of individual or commercial rental properties. In hotels, a property management system, also known as a PMS, is an easy software application used to cover operations like coordinating the operational functions of the front office, sales and planning, reporting etc. The system automates hotel operations like guest bookings, guest details, online reservations, posting of charges, point of sale, telephone, accounts receivable, sales and marketing, events, food and beverage costing, materials management, HR and payroll, maintenance management, quality management and other amenities. Hotel property management systems may have integrated or interface with third-party solutions like central reservation systems and revenue, or yield management systems, online booking engine, back office, point of sale, door-locking, housekeeping optimization among others  

IMPORTANCE OF PROPERTY MANAGEMENT SYSTEM

1.Real-time Indicator Panel

Our PMS system offers you an indicator panel that updates in real-time. Information about occupancy, arrivals, and departures. Such information is crucial since it will influence other decisions, such as the daily rate and yield management. This info needs to be right at your fingertips in a clean layout and user-friendly interface, built with clarity in mind, especially for your Front Desk staff. Hotel managers and owners want to know the most important information upfront.  

2.Ease in Management

Our online booking system will enhance your online visibility, generate more reservations and profit. Still, it’s very important that it’s integrated with your property management software for full control and get rid of any risk of overbookings. Whether you need to release availability, or make rate changes, you can do everything in your PMS and have it updated  in real-time. New online reservations get delivered in your PMS, so you’re always in full control of your occupancy and can take immediate action if needed.  

3. Calendar System

A calendar is a great way to visualize reservations and give yourself clarity. With an easy-to-read calendar, you are able to see room availability and unlock optimization possibilities. In an instant, a guest is booked for a standard room for three nights, and that same room is un-booked the night before. Now, you know your guests almost always book a minimum two-night trip. You can also see availability in your suite for three nights. If you release the original regular room reservation you can see not only one, but maybe two more reservations. Your one-night stay loss just turned into two more bookings and you upgraded a current booking. It doesn’t always work this way, but a calendar will help you and your front office see instances where guests can be moved to optimize occupancy.  

4.Ease in Housekeeping

Housekeeping functionality will help keep properties of all sizes running smoothly. Our property management system should automate administrative tasks and create more efficient systems. A housekeeping report falls into this category. Your PMS provider should know which rooms need to be tidied up or completely cleaned for an arriving guest. Our system allows you to assign employees to clean certain rooms. You can print this report and give it to your housekeepers. Then, once they’ve finished, you can update room statuses.  

5.Expense Manager

By monitoring competitors’ pricing, gathering market data in real-time, and updating pricing automatically, our system will help you stay competitive and confident in your pricing decisions. For higher efficiency and data accuracy, you need  a hotel PMS that is integrated with a revenue management system (RMS). Today’s revenue management technology can help you optimize your pricing plans for both profit and occupancy, and take the guesswork out of hotel performance metrics(revenue per available room).  

5.Automation and Less paper-work.

Our system will help you streamline guest payments and accounting, as well as help keep more accurate reports. If a PMS does not have a payment processor that accepts most credit cards or integration to a point of sale system (POS), you will have to manually handle payments, and all related tasks such as reporting, reconciliations, chargebacks, and more. And as you know, manual input greatly increases the likelihood of errors.  

6.Hotel database and report

Reports are one of the core PMS functionalities. Our property management system has a built-in reporting functionality. Your PMS already houses your reservations, rates, and occupancy. Knowing the status should be the easy part, and will facilitate an easier analysis.  

7.Online booking engine

Direct bookings are among the most valuable sources of revenue for most properties. You shouldn’t have to pay to get bookings you worked hard for. When a PMS comes with a booking engine, you do not have to worry about integration problems. Our system can be able to integrate with your website and social media, making sure it is fast-loading and user-friendly, especially on mobile devices.  

8.Customer Management

Our  software has a guest management module to save your a lot of time and to gain efficiency. Essential features to look for are guest profiles functionality, stores your guest data, and guest communication. Guest communication is a time-consuming process with a great impact on guest experience and satisfaction. In order to automate this process, I recommend you to look for a solution with automatic email  and SMS delivery, so you can send important notifications such as invitation for a function ,amazing offers and so much more.  

9.Decrease tenant turnover

Good property management companies know how to keep their occupants happy. Moreover, with a good PMS System managers can attend to tenants complaints and they take care of problems when they arise. Happy renters are also less likely to look for another place to live because all their need are taken care of as they rise reducing rates of tenants moving out.  

Conclusion

Owning properties is considered a privilege by many. It has a higher ROI if done strategically and properly. The amount of workload and keeping track of where your money is coming (income) from and where it is going (expenses) can be daunting. Therefore, it only makes sense to work smarter, not harder by using a software that does most of the heavy lifting for you. Using a smart solution, like the Property Management System that Robisearch Ltd provides, will definitely make your work easier. Are you interested in knowing more about our software specifications and more functionalities? Talk to us here! GET THE SYSTEM TODAY!! FOR A FREE DEMO/INSTALLATION CALL/SMS/WHATSAPP 0780655987/0716413386
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IMPORTANCE OF ERP

 

Enterprise resource planning software is a business management software that helps an organization to collect, store, manage, and interpret data from business activities. Not only does ERP software provide an updated view of core business processes, but also helps in tracking business resources such as raw material, cash, and production capacity.

The widespread growth of Enterprise resource planning shows the importance of ERP to fortunate organizations. When a company expands, the number of data points increases, demand for real-time reporting increases, and new workflows emerge. These changes require full transparency across departments and roles, custom reporting, and deeper insights into business functions—often leading businesses down the path to consider new systems for management, like enterprise resource planning (ERP) implementation. Let us dive into a few major reasons why you should consider using an ERP software for your business.

 

IMPORTANCE OF ERP SOFTWARE

Gear

 

1. Enhance Business Reporting

Using a good quality ERP system offers better reporting tools with real-time information. It is  single source of truth – one integrated database for all business processes.

Our ERP solution provides a single environment for gathering and housing data, making it possible to generate reports that clearly show where you’re already efficient and where there’s room for improvement.

 

2.Improve Business Processes

Our system is able to Automate manual or routine tasks as well as Implement smarter workflows   and to ensure that your business is able to gain efficiency as required. The automation of the system will take much of the burden off employees while guaranteeing a solid record of workflow. That frees your most valuable reserve  who are your employees . The advantages of integrating an ERP solution are considerable.

 

3.Cost Savings and Cash flow boost

Incorporating a proper ERP software offers better invoicing and provides better collections tools to bring cash in faster. Faster cash means more cash on-hand for the business. It also improves inventory optimization, offers better procurement administration.

Effective ERP implementation will almost always cut managerial costs. When employees have fewer labor-intensive tasks and processes to weigh them down, they’ll be free to take on more innovative, profitable projects. Not only that, but work flows more effortlessly. Turnaround time decreases and your production capability goes up.

For companies with inventory requirements, ERP solutions create the opportunity for another kind of savings in the form of inventory supervision. An ERP system can help foresee demand for specific materials, decrease overstock, and track real-time supply.

 

4.Computerized Workflow

Human error is unavoidable. It’s also one of the principal efficiency gaps in most organizations and institutions. The more often your business process relies on a human being to re-enter the same data, for instance, the more exposed you are to potential delays and errors.

Automating data flow makes it far less likely that human error will result in missed orders, inventory mishaps or miscommunication. When your business operates like a well-oiled machine, customers get a consistently reliable experience and employee satisfaction gets a boost. The positive properties of both are exponential providers to growth.

 

5.Better customer service:

Catering and responding to customers becomes easier. This is because the ERP software will provide better access to customer information, hence resulting to faster response times.

Efficient ERP software have also been proven to improve order accuracy and makes it easier to deliver goods and services on-time. It enhances and eases service provision to customers and also improves vendor relationship management.

 

6.Improved Inventory Costs:

One is advised to carry only as much inventory as needed, so as to avoid these common issues e.g.,

  • Too much inventory, and higher overhead costs
  • Too little inventory, and longer customer fulfillment times

Such issues affect the distribution chain of every business. However, at Robisearch Ltd. our system is very effective in real-time forecasting and lean inventory as well as reduce production bottlenecks.

 

CHALLENGES OF AN ERP

Requires training and practice

The complexity of ERP software brings additional requirements to the staff who use it. Learning at least the basics of a resource planning system may take considerable time and effort, and requires significantly more to master all its functionality.

Another related drawback is that when experienced users of an ERP system leave the company, the newcomers who fill their positions must spend a varied amount of time to learn it from scratch instead of starting work right away. However, you may facilitate the learning process by providing a sufficient amount of manuals and training programs beforehand.

 

Conclusion

The benefits of having an ERP Software system outweigh its drawbacks. It may take some time to train yourself and your employees but once that hurdle has been jumped, you will be impressed with the amount of workload and time saved with unnecessary issues that could be automated.

 

Reach out and talk to us via 

Phone Number: (+254716413386 ) or  (+25480655987)
or
find us at
Next to Transit Hotel, Opposite Jamuhuri Highschool,

Limuru Rd, Ngara, Nairobi, Kenya

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BUDGET MANAGEMENT SYSTEM IN KENYA

 

Most individuals and businesses have funds and resources that they would like use, spend or save, for a variety of reasons. Everybody has the freedom to do so. However, most of us end up wasting funds unknowingly and later on end up with little to no money. This mostly happens because we spent more money than they could make and probably did not keep track of the spending. Therefore, some people decided to come up with a plan that would help them know how they are going to spend their money. This spending plan is what is
known as a budget.
Budgeting is the process of creating a plan to spend your money. Most people do it manually using a bit of math here and there. It works only if one did it correctly and followed strictly. However, trying to account for large sums of money needed and resources available manually became tedious and time consuming. A lot of people would encounter budgeting errors due to miscalculation. This is where a Budget Management System comes in.

money spelled out in blocks

The Budget Management system helps you to plan for your expenses, allocate funds, and budget for other expenditures, then compare them later to see which exceeded and which matched well for the planning of the next budget. This system is very common and we use in various sectors in Kenya, from SMEs, large corporations and even all the way to the National government. Budgeting involves  four major processes, as shown below.

Major Processes involved in Budgeting

  1. Budget Preparation
  2.  Budget Authorization
  3.  Budget Execution
  4.  Budget Accountability

The processes involved in budgeting tend to overlap each other during implementation process.

TYPES OF BUDGETING

Basic Budget – its main purpose is to help map out simple expenses and income. A basic budget can be created in a spreadsheet or using a template and it is great and useful for home and business planning. They are usually easy to use and flexible, as most people use it with ease. It is very useful when you need to map out simple accounting information like personal or business expenses.

Master budget – The purpose of the master budget is to include smaller operation budgets and provide a larger picture of individual income and expenses. It gives a generalized picture of expenses as a whole. A business can utilize a master budget to plan for general expenses and identify expenses at a glance.

Short-term budget – this type of a budget aids enterprises or individuals plan for short term expenses and manage funds in a shorter time span (anywhere from a week to a few months). It provides a more focused look into short-term expenses, income sources and budgeting goals. They are great for clearing short-term debt too.

Fixed Budget – This type of budget controls when income and expenses aren’t expected to change in the short-run. It is very useful in providing a simple picture of fixed income and expenses. It can be used for everyday income and expense tracking especially when you are not expecting any change in either.

Flexible Budget -for planning different levels of activity in incomes or expenses in the short-term or long-term. It offers more flexibility to the budgeting process, planning for varying activity levels in the company’s picture.

It is generally used when one is expecting different volumes for incomes and expenses.

Labour budget – tracking the cost of labour in relation to revenue. It is part of the master budget that focuses only on labour for a more specific view of an individual expense. It is therefore used to track general labour costs or plan for upcoming reductions or increases in labour needs.

Cash Budget – this type of budget is used to plan for cash flow (inflow and outflow) for a specific period of time, usually in the short term. It focuses mainly on cash inflows and outflows for a more specific financial picture. Recommended for use when you are expecting a larger volume in cash flow.

Operational Budget – also known as a functional budget. It applies to one specific operation of a business is part of the master budget. The advantage is that it only applies to a specific department, operation or function of a business, instead of the business as a whole.

It is considered only a good option for when you are overhauling a specific department or operation of a business.

Performance budget – it is designed to analyze the performance or aspect of a business and determine whether the cost is worth the output and result. It focuses on a specific aspect of a business and helps determine if the input is worth the Return of Investments (ROI).

Can be used to identify costly methods of production and determine if certain functions and operations are creating a ROI.

Static budget – Used to account for astatic expenses that won’t change. Allow for a focused look at fixed expenses that remain constant despite fluctuations in sales volume and revenue.

 

Function of a Budget Management System for Businesses.

The Budget management System helps you set up and manage budgets for your business. It becomes very easy to understand how it works once you understand the kind of budget that will help you achieve the goals that you have set.

Furthermore, it also helps you view budgets and even generate a proper budgeting report. With such reports, you can also track budget performance against your actuals using the Profit & Loss Report feature.

Finally, a proper budgeting and accounting system can help you control and reconcile money between your business bank accounts.

At Robisearch Ltd, this feature is integrated in most of our systems as a module. It generally even makes work easier for those in charge of accounting and finance.

Robisearch Ltd offers the best digital solutions for businesses; SMEs to large corporate businesses.

Contact Us Now!!!

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DIGITAL MARKETING – what you need to understand

 

Digital marketing (also known as online marketing) is the use of the Internet to influence consumers. It is a broad field that includes attracting customers via email, content marketing, search platforms, social media, and more.

In short, digital marketing refers to all marketing efforts that occur on the internet.

Digital marketing helps you reach a larger audience than you could, through traditional methods, and target the prospects who are most likely to buy your product or provision. Additionally, it’s often more cost-effective than  outdated mode of advertising, and enables you to quantify success on a daily basis and you can tailor it as you see fit.

 

“In the   parlance of digital marketing, advertisers are commonly referred to as sources, while members of the targeted ads are commonly called a receiver.”

 

Digital marketing spelled out in white blocks

Digital Marketing

 

 

Key Performance Indicators (KPI) of Digital Marketing

 

Website Marketing

A website is the cornerstone of all digital marketing activities. A website should represent a brand, product, and service in a clear and memorable way. It should be fast, mobile-friendly, and easy to use.

 

Pay-Per-Click (PPC) Advertising

PPC advertising enables marketers to reach Internet users on a number of digital platforms through paid ads. Marketers can set up PPC campaigns on Google, Instagram, LinkedIn, Twitter, P-interest, or Facebook and show their ads to people searching for terms related to the products or services. PPC campaigns can segment users based on their demographic characteristics (such as by age or gender), or even target their   specific interests or location.

 

Content Marketing

The goal of   content marketing is to influence potential customers through the use of content. Content is usually published on a website and then promoted through social media, email marketing, SEO, or even PPC campaigns. The tools of content marketing include blogs, e-books, online courses, info-graphics and webinars among others.

 

Email Marketing

This is   still one of the most operative digital marketing channels. Email marketing is the medium to get in touch with your potential customers or the people interested in your brand. Many digital marketers use all other digital marketing channels to add leads to their email lists and then, through email marketing, they create customer attainment funnels to turn those leads into customers.

 

Social Media Marketing

The main goal of a social media marketing campaign is brand awareness and creating social trust. As you go deeper into social media marketing, you can use it to get leads or even as a direct sales channel.

 

Associate Marketing

This is one of the oldest forms of marketing, and the Internet has brought new life to this old standby. With this type of   marketing, influencers promote other people’s products and get a commission every time a sale is made or a lead is introduced.

 

Video Marketing

There are several video marketing platforms, including Facebook Videos, You-tube  ,Instagram, or even Tik-Tok to use to run a video marketing campaign. YouTube has become the second most popular search engine and a lot of users are making good use of it .Companies find the most success with video by integrating it with SEO, content marketing, and broader social media marketing campaigns.

 

SMS Messaging

Companies and nonprofit organizations also use SMS or text messages to send information about their latest promotions or giving opportunities to willing customers. Political candidates running for office also use SMS message campaigns to spread positive information about their own platforms. As technology has advanced, many text-to-give campaigns also allow customers to directly pay or give via a simple text message.

 

Types of Digital Marketing

 

  1. Search Engine Optimization (SEO) – This is the process of optimizing your website to “rank” higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives. The channels that benefit from SEO include websites, blogs, and infographics.
  2. Content Marketing this term denotes the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and customers.
  3. Social Media Marketing- This practice promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. The channels you can use include: Facebook, Twitter , LinkedIn, Instagram, Snap chat ,P-interest among others
  4. Pay Per Click (PPC) PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked
  5. Affiliate Marketing. This is a type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website
  6. Native Advertising. Native advertising refers to advertisements that are principally content-led and featured on a platform alongside other, non-paid content.
  7. Marketing Automation- this refers to the software that supports to automate your basic marketing operations. Many marketing departments can automate repetitive tasks they would otherwise do manually.
  8. Email Marketing- Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events
  9. Online PR- Online PR is the exercise of securing receiving online coverage with digital publications, blogs, and other content-based websites
  10. Inbound Marketing – Inbound marketing denotes to a marketing methodology wherein you attract, engage, and delight customers at every stage of the buyer’s journey.
  11. Sponsored Content- you as a brand pay another company or entity to create and promote content that discusses your brand or service in some way.
  12. Search Engine Marketing (SEM ) Search engine marketing is another way to upsurge website traffic by placing paid ads on search engines.

 

Digital Marketing Illustration

 

Conclusion

In order to reach a wider audience in the market, consider using digital marketing strategies. It will reach most of your target market outside your social circle, networks or physical location. Most smart businesses and individuals profit a lot from investing in marketing their products or services online. Just use the right strategies and solutions that you deem fit for you and your business.

Interested in hiring or learning more about this? Read more on our blogs or talk to us today!

Call Us on: (+254716413386) , (+25480655987)

Email us: info@robisearch.com

Location: Suraj Plaza, 5th floor, Opposite Jamuhuri Highschool, Limuru Rd, Ngara, Nairobi, Kenya.

 

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Importance of ERP System

What is ERP?

Enterprise Resource Planning (ERP) is a collection of integrated software solutions that are used to manage one’s business, company or institution. It is made up of a few basic modules that are essential in running your business eg. Human Resource, Finance, Inventory Management, Purchase Management, Sales Management, CRM (Customer Relationship Management), Manufacturing Management, among others.

erp enterprise resource planning in kenya

ERP

Although it was only for the manufacturing industry before, it has now expanded and is being utilized in various industries and sectors. For instance, ERP systems are now used in retail and wholesale, service, education, real estate, food & beverage, health & even government.

ERP systems helps one manage their employees, manage buying of products or services, selling, distribution, accounting & finances. Integrated ERP software allows organizations from all industries to integrate and manage all of these basic functions. Investing in an ERP software system may seem pricy at first and not understand how it is going to save you any money at all. However, once you decide to implement it, only then will you see & understand how it is an excellent ROI for your business. Allow me to explain why using an ERP system is important for your business, regardless of the size of the business.

Importance of ERP System

  • Improved Collaboration

Cross-departmental collaboration is a very important and crucial part of business. Using an ERP system improves collaboration within the workplace, as it breaks down functional barriers that usually exist between departments.

When organizational/company data is stored in a centralized & consistent ERP, then workers from different departments can retrieve and access data from other departments.

  • Optimizing Efficiency

With ERPs, one can automate repetitive tasks ie tracking inventory, assigning tasks to employees, monitoring working hours, distributing salaries, generating financial reports. It therefore helps by simplifying business processes that take a lot of time and effort when done manually. By automating those complex processes, your employees can focus more on their core deliverables and roles without bugging each other. For example, the marketing team can generate sales-related reports based off web traffic without bugging anyone from the IT team, or the Finance manager can generate sales-related reports without having to interfere with the sales manager.

  • Saving on Operational Costs

With ERPs, most operational activities are automated hence reducing unnecessary interruptions, delays, amount of labour and complex work. This saves time as work is finished more quickly and other breakdowns are anticipated much better.

  • Improving Data Security

Since ERPs are centralized, they come with Firewalls & restriction controls so as to prevent data breaches. Since access points are easy to monitor. The administrators who are responsible for company’s  data can provide limited access rights to employees. Case in point, the HR Manager can limit & hide access to some important data only for themselves and the stakeholders while granting employees permission to view their financial data. They can also quickly and easily deactivate the access of laid-off employees and grant access to the new ones.

ERPs can also show user activity of the employees to the admins so as to identify unauthorized actions or suspicious activity patterns in the system.

  • Better Analytics

The stakeholders and owners of a business or company rely on reports to make predictions & forecasts, which can then affect the decisions they make. A proper ERP system can generate real-time, complete and reliable reports as it uses sophisticated filters and analytics that filter inconsistencies in the data.

Accurate business and corporate reports  generated from the ERP will help stakeholders and business owners make the best decisions for their business.

  • Simpler Resource Management

Along with managing your inventory, ERP also manages manufacturing. ERP provides insight into all manufacturing operations including the shop floor. This enables users to optimize production schedules, equipment and labor to maximize capacity.

Additionally, ERP manages your Bill of Materials (BOM) and fixed assets. With this software, users can easily create and edit BOMs along with keep track of all previous changes. Fixed asset management allows users to schedule equipment maintenance to reduce unexpected downtime, improving your profitability and supply chain relationships.

  • Improved Inventory Management

A significant challenge for growing businesses is monitoring and tracking their expanding stock amounts. ERP uses barcoding, RFID tags, and sequential numbers to keep tabs in your stock at each stage through the distribution chain.

These tools help you keep costs on stock levels at several stores or warehouses, which things have been in transport, and which items are on the shelves, ready to be sold to customers. The greater stock visibility optimizes the selection, pack, and ship procedure significantly, eliminating all of the guesswork.

Inventory tracking also strengthens reporting, as tracking technologies provide more precise numbers. Users may configure customized KPIs to determine which goods move the quickest demonstrating greater need and which raise carrying costs.

Together with the greater accuracy provided by ERP, warehouse supervisors may get real-time information on their stock to make more accurate business decisions.

Conclusion

Basically, an ERP helps your business or organization by automating most of the manual tasks that take a huge chunk of time, energy & resources. Using an ERP also eases communication and access of information across various departments and other personnel, protects company data since it makes it easier to control and track who has access to that information.

The significance of using an ERP outweighs the initial cost, effort and time used in implementing it, if you choose the ideal software solution that fits your business.

At Robisearch, we even offer custom-made features when you choose our ERP system, based on the model and type of your business or organization

If you are not sure of the features you need in an ERP system, don’t hesitate to discuss it with the right ERP solution provider. Robisearch Ltd provides free consultation for those who are looking to implement automated solutions to streamline their business operations.

How to contact us

Robisearch Ltd is situated at Suraj Plaza, 5th floor, Opposite Jamhuri Highschool, Limuru Rd, Ngara, Nairobi, Kenya.

2nd location: Kisii, Umoja Complex – Family Bank Plaza, 2nd floor.

Email: info@robisearch.com, robisearch@gmail.com

Phone: (+254 716 413386), (+254 780 655987), (+254 782 337270)

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