• Robisearch
  • CSR
  • December 6, 2022

Robisearch Limited CSR Activity

Corporate Social Responsibility (CSR) is when a company operates in an ethical and sustainable way and deals with its environmental and social impacts. This means a careful consideration of human rights, the community, environment, and society in which it operates. Robisearch Limited understands the importance of corporate social responsibility, and the benefits that sustainable and ethical practices can bring to your business.

  • Some clear benefits of corporate social responsibility are:
    • Improved public image. This is crucial, as consumers assess your public image when deciding whether to buy from you. Something simple, like staff members volunteering an hour a week at a charity, shows that you’re a brand committed to helping others. As a result, you’ll appear much more favorable to consumers.
    • Increased brand awareness and recognition. If you’re committed to ethical practices, this news will spread. More people will therefore hear about your brand, which creates an increased brand awareness.
    • Cost savings. Many simple changes in favor of sustainability, such as using less packaging, will help to decrease your production costs.
    • An advantage over competitors. By embracing CSR, you stand out from competitors in your industry. You establish yourself as a company committed to going one step further by considering social and environmental factors.
    • Increased customer engagement. If you’re using sustainable systems, you should shout it from the rooftops. Post it on your social media channels and create a story out of your efforts. Furthermore, you should show your efforts to local media outlets in the hope they’ll give it some coverage. Customers will follow this and engage with your brand and operations.
    • Greater employee engagement. Similar to customer engagement, you also need to ensure that your employees know your CSR strategies. It’s proven that employees enjoy working more for a company that has a good public image than one that doesn’t. Furthermore, by showing that you’re committed to things like human rights, you’re much more likely to attract and retain the top candidates.
    • More benefits for employees. There are also a range of benefits for your employees when you embrace CSR. Your workplace will be a more positive and productive place to work, and by promoting things like volunteering, you encourage personal and professional growth.
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How Businesses Can Use Bulk SMS This Festive Season

Christmas festive season is here and it is a great opportunity to reconnect with our customers and clients. You can plan out effective bulk SMS marketing strategies during festivals. This will help you in making a better connection with your customers and increase your sales. A proper Bulk SMS campaign can increase sales by up to 200% in just a couple of days during the Christmas season. Many popular Brands use SMS for marketing their products or services during this season.

Below are a few tips on how you can use Bulk SMS this festive season to increase sales:

Welcome new clients

Sending a bulk SMS to welcome a new customer is a way of showing interest and contributes to a high level of customer service. If a customer has signed up for an online newsletter or opted into an SMS marketing list.

Send festival greeting SMS

Festive season is the time when usually people are willing to do shopping. Sending the festive greeting SMS at this time will surely bring customers to your shop again.

Order confirmations and delivery updates

Contact customers with a bulk SMS text to let them know that their order has been received. This is another significant way of providing exemplary customer service.

Mobile coupon redemptions

Coupons delivered via SMS have redemption rates 10 times higher than printed coupons.

Using links to promote your online presence

You can incorporate links in SMS messages to encourage the customer to look at your site. View seasonal promotions, new products, and blogs. Smartphone capabilities can effectively ensure that customers are simply a text message and a click away from viewing your site.

Discount offers

98% of SMS messages are opened within the first 3 minutes they are sent to the recipient. Studies show 45% of shoppers say sales and discounts are the most important factor for festive shopping and they prefer SMS over emails.

Seamless integration with your business application

Bulk SMS has an API that you can easily integrate with your business application so that you can seamlessly send SMS to your audience without so much hustle.

Cost effective

Text messages are cheap especially if you buy them in bulk. No other marketing method provides such affordable results, particularly if compared with traditional marketing methods, such as TV, radio or print media. This will help you get more clients and also save money at the same time.

SMS Marketing engages your customer directly, at a personal level, and can direct them straight to your business. It is important to take advantage of SMS marketing this festive season. For more details on Bulk SMS Services, kindly get in touch with us on 0716413386 or 0780655987.

 

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Advantages of PMS To The Hospitality Industry

With a hotel Property Management System, it becomes easier to eliminate costly overbookings. This is possible due to ease of managing room availability, integrated Channel Manager to improve occupancy, integrated payment gateways, and other functionalities. While using a good PMS, you can also efficiently perform day-to-day operations, such as updating rates, managing housekeeping tasks, and transferring guests. Other advantages include:

Better customer data management

PMS for hotels consolidates and securely keeps all customer data. This helps to form detailed guest profiles and ensure compliance with applicable consumer data protection regulations. This assists to avoid common booking hotel frauds. The understanding of customer buying patterns enables hotel businesses to develop more targeted packages and services.

Improved revenue management

Hotel property management software connects operations and financial processes. It leverages pre-built integrations to accounts receivable, accounts payable, payment gateways, point-of-sale systems, and payment processors.

Enhanced check in and check out capabilities

A mobile-enabled cloud hotel PMS empowers a hotel’s front-desk staff to check guests in and out, assign rooms, and enable guest services anytime from any place.

All data in one place

Numerous tasks that were previously handled by different programs can be done from one central location. Management can keep everything in one place where it won’t be lost. Employees can access, update, and track all relevant information across all departments and multiple property locations. Moreover, they can do it from any location and collaborate more effectively.

Improve relationships with guests

Hotel management software will help you provide a smoother contactless payment experience and check-in/out experience, making for happier and more loyal guests. Personalising guest communication is also easier and quicker with software, enabling you to build loyalty more regularly. The more loyal guests you can create, the more direct bookings you can drive.

Greatly reduce manual errors and double bookings

With an automated system making it easier to input and process data, your records will be much more accurate and it will be much quicker to reference them. Integration with a channel manager will also ensure your inventory is updated automatically, reducing the potential for annoying double bookings – improving life for you and your guests.

Make better business and marketing decisions

Your system will help you record guest data more accurately and more comprehensively. Having this on hand will allow you to build profiles and identify trends around guest preferences and their habits. With this information you can adapt your marketing strategy and pricing accordingly to make sure you’re getting as many bookings as you want.

Robisearch Limited offers a property management system that can be used in hotels. The software includes several valuable features that facilitate daily hotel activities such as direct bookings, housekeeping management, personalized services, transaction operations, reporting, and analytics. Contact Robisearch Limited today on 0716413386 or 0780655987 for improved hotel services.

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Advantages of SEO To The Hospitality Industry

Hotel SEO not only provides value by helping your website move up in search engine results, it’s also very cost-effective. This SEO strategy is more about investing time and expertise rather than large sums of money, so any hotel or hospitality business can benefit from SEO regardless of their size, marketing power or financial position. Below are some of the advantages.

Increased profits

When traffic increases and the website reach to the targeted audience, it is reasonable to expect more sales. As the more visitors arrive at the websites, the chances of booking in the hotel increases and so does the profit. SEO improves the volume of visitors as well as attracts the right demographics. The high traffic level makes it easier to split-test landing pages and improves the business.

Enhanced brand credibility

As brand awareness increases, the credibility of the website increases. SEO helps in making the brand more familiar to the audience while increasing the reach of the google results. In such a manner, the website gains the trust of the customers and they did book the hotel or resort.

Improved customer loyalty

As the greater number of visitors arrives on the websites, you can build a robust program and provide customers with more advantages. Better programs, schemes, and services for the customers can be mailed with the special offers on a regular basis. It helps in improving relations with customers and improves customers loyalty over time. Without effective SEO, the traffic decreases significantly and profits also reduce.

Improved brand awareness

SEO helps in improving the ranking of the website page and improves the rank in SERPs. This results in gaining more exposure and improves the chances of a high number of visitors. The coming backs of repeated customers improve the exposure and increase the awareness of the brand.

Increased website traffic

If SEO is effective, then helps in improving the number of visitors on the website and eventually leads to a better or higher ranking. The higher the rank in search engine result pages (SERPs), the more the chances of reaching the website to the targeted audience.

Google does not rank all websites equally. Therefore, hotels that focus more on SEO have a significant advantage when it comes to being found online. According to research, the first page of any search result receives nearly 90% of all web traffic. Hence it is very critical to rank high on Google. Robisearch Limited can help you with this. Contact us on 0716413386 0r 0780655987 and get a good SEO strategy that can help you with this.

 

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Product Of The Week: Customer feedback Platform

The product of the week today is the Robisearch customer feedback platform. Our customer feedback platform usually takes the form of a software product. It helps businesses manage what customers are saying on multiple feedback platforms and channels. This assists in gaining data-driven insights essential to improving overall customer experience. Customer feedback platform enables everyone on your team to understand customers better. They can easily measure customer satisfaction and learn how to build customer loyalty. In return, the are able to make a digital transformation. Read more about the advantages of our customer feedback platform below.

It improves customer service

Customer feedback can manifest itself in evaluating how company employees treat customers. A company can determine if some customer service representatives are being rude to customers, especially if the topic of rudeness comes up frequently. The customer feedback platform enables you to take immediate action on such feedback.`

Helps identify necessary changes

Customer feedback platform is especially important when a company is loosing customers. It helps determine why customers are no longer buying its products. The goal of the system becomes finding out if there is anything the company can do to win a customer’s business back.

Helps identify customer preferences

Customer feedback software is important for determining a customer’s needs and tastes, particularly when a business introduces new products. Customer feedback helps companies determine what’s important to their customers – without customer feedback, a company could not possibly meet the product needs of the consumer. Consequently, its products would likely fail in the marketplace.

Allows comparison to the competition

Our customer feedback software also allows companies to better understand how customers rate and use their products versus competitive products. It is vital in determining where a company’s products and services excel or fall short compared to alternatives on the market.

Helps you spot market trends

The software is also important in detecting certain technological trends among consumers. For example, a new competitor in the market may introduce new and improved technology that potentially threatens the older technology a company sells. If customers indicate they would prefer and buy this technology, the company will need to consider switching to the new technology.

By making a strategic investment in the right customer feedback system and tapping into data provided directly by your customers, you can deliver greater experiences. This will successfully set yourself apart from the competition. Robisearch Limited provides the right customer feedback platform for your company. Reach us on 071641386 or 0780655987 and get your customer feedback platform installed today!

 

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Importance of CRM Software in Sales and Marketing

CRM stands for Customer relationship management. This is a type of software that helps businesses manage, track and organize their relationships with customers. A CRM can help you store customer data such as user behavior and how long a customer has been with your business. It also stores purchase records and notes on sales interactions. This helps to optimize your sales and marketing processes and improve customer service across your organization.

CRM software can be used in various ways to provide numerous benefits to your business. Below we discuss some key benefits of a CRM software in sales and marketing.

Increased sales

A CRM tool can help you streamline your sales process, build a sales pipeline, automate key tasks and analyze all of your sales data in one centralized place, potentially increasing sales and productivity. A CRM helps you establish a step-by-step sales process that your employees can rely on every time and that you can easily tweak as issues arise.

Improved customer retention

A CRM software will provide sentiment analysis, automated ticketing, customer support automation and user behavior tracking to help you determine problems and quickly address them with your customers.

Centers business growth around your customers

The software allows you to architect your business as it appears to your customer and audience. The CRM aligns all of the work your sales, marketing, and service teams do with a variety of natively built tools and integrations — this makes it easy for you all to collectively center business goals and daily work around your customers.

Automate daily tasks

CRMs automate other day-to-day tasks, speeding up your time-consuming but necessary work. CRM automation may include data entry and contact record updates after every interaction.

Create work flows

The best CRM software offers workflows. Workflows complete and organize sales, marketing, and service processes to save you time. It helps you set criteria that automatically enrolls records and takes actions of your choice .

Data driven marketing

CRM empowers marketers with data-based insights, the results of numerous marketing campaigns measured in figures and reflected in various charts and diagrams. This info is the necessary condition for efficient campaign budget allocation and resource adjustment. It may mean tracking conversions resulting from certain marketing activities and campaigns, and is no doubt invaluable in determining which efforts bring the best ROI and should be carried on and which do away with.

Optimized segmentation and targeting

CRM is capable of collecting and storing a lot of information. Marketers can use this information to  segment the customers much more precisely. This can be based on numerous criteria, from geographic location to financial details, previous interactions, etc. This results in messages and content delivered to them being much better targeted and, consequently, receive the improved response and brand loyalty.

Social branding

It may be overwhelming for businesses (especially startups) to promote their brand on several social media platforms. Using CRM, monitoring and managing the company’s presence in social media is much more effective and less time-consuming.

Multichannel marketing

CRMs possess the multichannel marketing functionality which lets conducting simultaneous marketing campaigns across different sales channels and touchpoints, like regular mail, email, mobile, social media, web, etc.

Tracking and analysis

CRM is capable of tracking the lead data, enabling you to evaluate the return on lead investments. It shows which lead sources are bringing the most revenue to concentrate on them. Further analytics functionality includes creating sales forecasts, monitoring the pipeline and spotting points where customers drop off, effective budget management, etc.

A CRM has the power to supercharge your business. Choose the right system for your team to start growing better. Contact Robisearch Limited today on 0716413386 or 0780655987 and grow your business.

 

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Benefits of Inventory Management to Small Businesses

Inventory management refers to a business’s process for keeping track of everything it owns. Businesses use inventory management software not only to account for everything but also to conduct inventory costing. It also assists with creating work orders and producing other documentation important to the functioning of the business.

It helps a business avoid the costs or lost revenue that come with overstocking or running out of supplies. Below, we discuss more of the benefits.

It saves time through automation

Workers spend a lot of time on manual data entry and form-filling. Inventory management software options automate these tasks. This helps in saving your workforce time and freeing them up for other high-priority tasks.

It improves order accuracy

Returns are costly for a business. Effective inventory management improves the accuracy of your filled orders and lowers the likelihood that you will send the wrong product to the wrong customer or submit the wrong order to the wrong supplier.

Increases productivity

Organized inventory management leads to a more efficient and productive workforce. If you want to get more out of the workforce you have, give them the tools they need.

Prevents overstocking

Inventory management tracks what inventory you have and helps forecast what you need, reducing the likelihood of overstocking.

Prevents shortages

Inventory management helps managers understand what current inventory levels are and what is needed to meet demand.

Makes your company more organized

Inventory management organizes your business on a foundational level, which helps the company run better. When things are chaotic in the warehouse, they’re chaotic in the front office. By having control of your inventory, you can focus on high-priority but non-urgent tasks that will grow your company, rather than running around putting out fires all the time.

Enhances customer satisfaction

Satisfied customers are returning customers, and good stock management is how you ensure that. By filling customer orders on time and accurately, your customers will know that they can depend on you to satisfy their needs.

As a result, you’ll build a strong base of loyal customers who will serve as the foundation for your future growth as a company.

As you can see, there are a number of benefits you can expect to experience by implementing inventory management software at your business.

From boosting the accuracy of your inventory to lowering your business costs, the advantages are extensive, and this could be just the thing you need to unlock further business growth. Take your business to the next level, contact Robisearch Limited on 0716413386 or 0780655987.

 

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Benefits of Daily Sales Reports to Businesses

 

Most growing businesses have an affinity for generating annual reports only. It could be because they don’t see sales reporting as an essential activity or feel it is enough to gather once a year. The problem with annual reporting is that by the time you detect a problem in your sales process, you may have already lost significant revenue. A daily sales report addresses this issue effectively.

With the help of daily reports, managers can track what their sales reps have done on a working day. This can include the number of calls made, emails sent, in-person meetings attended and deals closed. Daily sales reports help managers identify operational bottlenecks early on. It also helps with your rep’s accountability and performance.

In addition, daily sales reports provide continuous updates to the management. The reports also offer insight into the company’s sales activities more frequently and in a more detailed manner. It could contain the name of the sales rep, the clients being handled by them, the number of calls/ emails they have executed during the day, etc. Below, we discuss some benefits of daily sales reports.

Assists in decision making

A daily sales report will help you determine the sales volumes, cash flow, future trends, and more. All of this can help you make better decisions for the future of your sales. Though monthly sales reports may provide the same information, they cannot show you in-depth data on each sale as a daily sales report can. Daily reports make tracking performances, identifying patterns, detecting problems, and taking timely action easier.

Enhances accountability

A monthly or annual report does not show you much about what an individual salesperson has been doing. But with a daily sales report, each individual’s activities and performance can be monitored. This also brings an overall sense of accountability among the team members.

Helps optimize the sales funnel

Not all leads that your business generates are worth nurturing. But sales reps won’t know that unless there is a visible trend. Daily sales reports includes critical information such as which days had the highest sales and why did that happen. This information becomes beneficial for management and managers to determine which leads your team should focus on. It even helps the marketing team to optimize their campaigns and set their target audiences accordingly.

Motivates and boosts the confidence of the sales representative

The daily sales report is also important for your sales team’s morale. Daily monitoring of each salesperson’s performance motivates them to achieve more. It gives rise to healthy competition within the team, which in turn increases the productivity of the team members. They also boost the confidence of your team members. When data and insights back their sales actions, they are more confident about handling prospects and winning deals.

Track progress and development of your business

Reporting is important because it records your progress and helps you analyze it by providing project details over different time periods. The amount of revenue earned may scale the success rate of your business but the data collected by sales and marketing reports can help you in many other areas. With the help of reporting, you can make your sales and marketing successful by formulating your budget, marketing plan, or can even plan your next move.

Redefine your marketing strategy

Sales and marketing reports help businesses to understand their customers’ behavior, preferences, and interest. For example, whether the customer will react to a social post, phone calls, or text messages. Once you know the choice of your customer, you can easily work on strategies to turn them into potential customers.

For a more comprehensive report, you would need to customize it to your business’s context. This is usually sales performance data that compares the daily sales activities with the sales objectives. Such reports can be created by the sales manager or by the sales reps themselves. To get your customized sales reports module, contact Robisearch Limited on 0716413386 or 0780655987

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Benefits of accommodation Management Software

A modern accommodation management system helps you to streamline administrative systems and processes, as well as boost the company’s overall operations. It’s easy to see why the vast majority of hotel owners believe an excellent management system is essential for their business. There are countless advantages to a reliable hotel management software system. Whether it’s time saving on manual tasks or increasing direct bookings. Below we discuss the benefits.

Analyze your customer base

The correct hotel management software will also help you divide your market and your guests into different groups. The managers could keep records of the different kinds of visitors, including their age, gender, and country of origin. With this information, you can make smart choices about your marketing strategy. This will improve the way your business makes money over time.

Keep data secure

You can be sure that your information is as safe and up-to-date as it can be because security is checked and updated often.

Increase your online visibility

Finding the correct software is a key part of building up your online presence. You can build your website to include guest-facing applications such as hotel reservation engines, bots, and a visitor portal. This lets you endorse reservations online right away and makes guests feel good about reserving directly with you. Google looks at how a website makes its users feel and evaluates it. Websites with better user journeys and interfaces will score better on Internet searches as well as other browsers.

Save time on admin tasks

With the correct hotel management software, you will spend a lot less time on administrative tasks that have to be done by hand. Most of the work is done by the software, so you can spend your time on more important things, like serving your guests. The front desk, expense management, housekeeping. If you choose the best solution, you could save a lot of time in almost every aspect of the business. Your staff will also be more productive and happy.

Develop strong relationships with your guests

A more streamlined check-in and check-out experience will boost your guest happiness. Choosing the best property management software will likely mean an increased level of retention in both guests and staff.

Prevent double bookings and manual errors

Software systems for managing hotels are set up to stop double room reservations and overbookings. Work automation also helps the front desk employees avoid making mistakes when entering important customer information like names, passport details plus card numbers. This means that guests will have a better experience (no uncomfortable follow-up discussions requesting the right information), staff will have more time to concentrate on essential tasks, and company data and reports will be more accurate.

Transform your property

The many benefits of a hotel management system could help you grow your business in a short amount of time. If you’re not currently using the right solution, migrating to a more modern software could help you see big improvement almost immediately.

Accurate daily reports

Hotel management, finance and revenue teams will have access to accurate daily earnings reports thanks to data-savvy hotel management software. Meanwhile, operations and marketing reports will help you and your team to make reliable, data-driven decisions across your business.

Implement an effective revenue management system

It is necessary to include pricing tools and other features for optimizing the revenue. If you can’t adequately set prices, you may lose your bookings, leading to a lack of guests. You should have the ability to create and customize rate dependencies, rates of products, and attractive offers and rules such as package rates.

You could grow your business quickly with the help of  the accommodation management system’s many benefits. If you’re not using the best solution right now, switching to the latest software might assist you to see big improvements right away.

This can have long-term benefits that go beyond how you use the system day-to-day. It can also help team members change the way they think and work. To get the best solution, contact Robisearch Limited today on 0716413386 or 0780655987.

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