Product Of The Week: Customer feedback Platform

The product of the week today is the Robisearch customer feedback platform. Our customer feedback platform usually takes the form of a software product. It helps businesses manage what customers are saying on multiple feedback platforms and channels. This assists in gaining data-driven insights essential to improving overall customer experience. Customer feedback platform enables everyone on your team to understand customers better. They can easily measure customer satisfaction and learn how to build customer loyalty. In return, the are able to make a digital transformation. Read more about the advantages of our customer feedback platform below.

It improves customer service

Customer feedback can manifest itself in evaluating how company employees treat customers. A company can determine if some customer service representatives are being rude to customers, especially if the topic of rudeness comes up frequently. The customer feedback platform enables you to take immediate action on such feedback.`

Helps identify necessary changes

Customer feedback platform is especially important when a company is loosing customers. It helps determine why customers are no longer buying its products. The goal of the system becomes finding out if there is anything the company can do to win a customer’s business back.

Helps identify customer preferences

Customer feedback software is important for determining a customer’s needs and tastes, particularly when a business introduces new products. Customer feedback helps companies determine what’s important to their customers – without customer feedback, a company could not possibly meet the product needs of the consumer. Consequently, its products would likely fail in the marketplace.

Allows comparison to the competition

Our customer feedback software also allows companies to better understand how customers rate and use their products versus competitive products. It is vital in determining where a company’s products and services excel or fall short compared to alternatives on the market.

Helps you spot market trends

The software is also important in detecting certain technological trends among consumers. For example, a new competitor in the market may introduce new and improved technology that potentially threatens the older technology a company sells. If customers indicate they would prefer and buy this technology, the company will need to consider switching to the new technology.

By making a strategic investment in the right customer feedback system and tapping into data provided directly by your customers, you can deliver greater experiences. This will successfully set yourself apart from the competition. Robisearch Limited provides the right customer feedback platform for your company. Reach us on 071641386 or 0780655987 and get your customer feedback platform installed today!

 

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Uses of Online Suggestion Box

The digital feedback platform can be used for an array of activities. Some of these include employee feedback and customer feedback. Some of the uses are discussed below;

1. Employee feedback

This is very useful for an organization especially when there has been an internal change. The digital feedback platform can be used to check in with your employees and seek their opinions on the change that has been made and how it is affecting them.

You can also set up the digital feedback platform to send out questions at intervals so that your employees are free to share feedback and information in real-time.

For example, you can set up these questions for your employees on your online suggestion box:

  • Do the vision statements of the organization align with your personal goals?
  • On a scale of 1-9, how likely are you to leave the company?
  • Do you feel like the organization promotes a healthy work culture?

2. Product Feedback

Let’s say you just launched a new product. If you want to find out how customers are reacting to it, you can use an online suggestion box.

You can learn how the customers feel about the product if there should be an improvement or if they totally enjoy it from the feedback.

This method of customer interaction provides insight into how the customers perceive your products and why they would buy them.

For example, you can set up these questions for your customers on your digital feedback platform:

  • How well do you like the new product?
  • Which of our products would you recommend  to your friends?
  • Which product would you like us to introduce?

3. Customer Feedback

The amazing thing about the internet now is that your customers can become ambassadors for your brand if they are satisfied with your products and services.

In the same vein, your customers want a superb resolution service if they encounter any problem using your products and services.

An effective way to hear what your customers have to say is to provide them access to a virtual customer suggestion box where they can easily drop their opinions.

For example, you can set up these questions for your customers on your digital feedback platform:

  • Which of our products do you like best?
  • Which new product would like for us to introduce?
  • Do you have any further suggestions or ideas or questions?

4. Market Research

Conducting market research can determine how successful your business can be. Conducting the market research can be an additional cost for the organization. Therefore, you can use the  digital feedback platform to gather information from your target audience and target markets. You can even be contacted for an opportunity to collaborate.

For example, you can set up these questions for your customers on your online suggestion box:

  • Are the prices of our products fair for the quality they offer or are they higher or lower to what is obtainable from our competitors?
  • What stands us out from our competitors?
  • Would you give us a referral?

Conclusion

The importance of an organization or any business entity setting up a digital feedback platform or an online suggestion box cannot be stressed enough. If you are a business that is passionate about interacting with your customers and your employees and also getting honest feedback you should definitely set up one. Reach us on 0716413386 or 0780655987 and we will definitely help you out!

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