Struggling with Low Conversions? The Shocking Truth About Why Your Website Needs a Revamp ASAP!

In today’s digital age, a compelling online presence is crucial for any business. For Trisha’s Cosmetic Store, a recent website revamp by Robisearch Ltd. has been nothing short of transformative. Here’s a deep dive into how a fresh digital makeover turned Trisha’s store into a thriving online success.

The Challenge

Trisha’s Cosmetic Store, a beloved local shop specializing in high-quality beauty products, had built a strong reputation in the community. However, their online presence was lacking. The website was outdated, difficult to navigate, and did not effectively showcase the store’s extensive product range. As a result, online sales were stagnant, and the store struggled to attract new customers.

Trisha realized that to stay competitive and reach a broader audience, a modern and engaging website was essential. That’s when she turned to Robisearch Ltd. for a solution.

The Revamp Process

Robisearch Ltd. stepped in with a comprehensive plan to revamp Trisha’s website. Here’s how they approached the project:

  1. Understanding the Client’s Vision: The team at Robisearch began by meeting with Trisha to understand her goals, target audience, and brand identity. This step was crucial for creating a website that truly represented the essence of her store.
  2. Design and User Experience: Robisearch focused on designing a visually appealing and user-friendly website. They revamped the site’s layout, incorporated high-quality images of the products, and ensured that the design aligned with Trisha’s brand aesthetics. The new site featured intuitive navigation and a streamlined shopping experience.
  3. Enhanced Functionality: Key features such as a robust product catalog, easy-to-use search functionality, and secure payment options were integrated. Additionally, a blog section was added to keep customers engaged with beauty tips, product reviews, and store news.
  4. SEO Optimization: To increase visibility and drive traffic to the site, Robisearch implemented SEO best practices. This included optimizing content, meta tags, and images, ensuring that Trisha’s store would rank higher in search engine results.
  5. Mobile Responsiveness: With more customers shopping on their mobile devices, Robisearch ensured that the new website was fully responsive and offered a seamless experience across all devices.
  6. Ongoing Support: Post-launch, Robisearch provided continuous support to address any issues and make necessary updates, ensuring that the website remained functional and up-to-date.

The Results

The impact of the website revamp was profound:

  • Increased Online Traffic: Within weeks of the launch, Trisha’s Cosmetic Store saw a significant increase in website traffic. The improved SEO and user-friendly design attracted more visitors and potential customers.
  • Boost in Sales: The enhanced online shopping experience led to a notable rise in online sales. The streamlined checkout process and engaging product displays made it easier for customers to make purchases.
  • Enhanced Brand Image: The new website helped elevate Trisha’s brand image, positioning the store as a modern and professional player in the beauty industry. The clean design and updated content resonated with both existing and new customers.
  • Customer Engagement: The addition of a blog and interactive features increased customer engagement. Visitors spent more time exploring the site, reading beauty tips, and staying informed about new products and promotions.
  • Positive Feedback: Trisha received numerous compliments from customers about the new website. Many appreciated the improved navigation and the overall modern look of the site.

Trisha’s experience with Robisearch Ltd. underscores the importance of a well-designed and functional website for any business. The revamp not only revitalized her online presence but also played a crucial role in driving growth and success. For businesses looking to make a similar leap, investing in a professional website overhaul can be a game-changer.

Robisearch Ltd. has proven once again that a thoughtful and strategic approach to web design can significantly impact a business’s bottom line. If you’re ready to transform your online presence, consider partnering with Robisearch Ltd. and see the difference a top-notch website can make for your business.

Contact us today on 0716413386/0780655987 and get to speak to our very abled Software advisors.

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Discover the Secret Weapon Behind Kenya’s Top Brands: Why Robisearch Ltd. is the Only Digital Marketing Partner You Need!

The digital marketing landscape is constantly changing and choosing the right partner to understand what you need in your business can be nothing more than a comedy or drama. So, it is not just about digital marketing in Kenya but also why Robisearch Ltd. emerged as the top-rated alternative.

 

  1. Personalized Approach to Maximize Results

Each enterprise is particular in its way as are the prerequisites of a business. Robisearch Ltd takes the crown when it comes to creating personalized digital marketing strategies tailored for your enterprise. We are skilled in creating campaigns that appeal to your ideal customers and drive tangible business growth whether you are a small startup or large enterprise.

  1. Full Service Offering

At Robisearch we take care of all these services under one roof. We do everything from SEO to PPC Advertising as well as Content Production. This 360-degree approach guarantees more brand visibility across your channel mix in a consistent way.

  1. Track Record of Results

Robisearch has offered such services to several firms and comes with success stories in various industries. Thanks to our effective strategies, Nifty Marketing has helped customers increase online visibility, customer engagement, and sales.

 

  1. Professional and Well-exposed

We also have a talent pool of professional digital marketing experts who know current trends in the market. We use their experience to come up with creative solutions that get your brand out in front of the competition. They are local to Kenya, and as such understand its idiosyncrasies while also adopting some of the best operational practices in our industries.

 

  1. Data-Driven Decision Making

Nothing speaks louder to the premise above (than in digital marketing- data is king)! Robisearch utilizes a data-oriented strategy never to only realize your promotions nevertheless better them up. We work by studying performance metrics and monitoring consumer behavior to make your marketing efforts targeted, effective, and productive.

 

  1. Customer-Centric Approach

We believe in creating long relationships with our clients We keep our lines of communication open and will provide you with updates, and adjusting strategies based on your feedback. It is this focus on customer service that differentiates us from other digital marketing agencies.

 

  1. Affordable and High Pricing

Robisearch allows businesses to pay for the services they use, at competitive prices since it caters to a wide variety of business needs.

 

  1. Local Knowledge, A Global Approach

Even as we are deeply entrenched in the local market, Robisearch does its work with a wide global worldview. Not only do we comprehend the necessity of local audience preference but it will allow you to facilitate a competitive edge, in this global market with your International digital marketing trends.

 

  1. Commitment to Innovation

In the ever-evolving world of digital marketing, it is important to be at the forefront. Innovation is in Robisearch DNA, we are always integrating the newest tools and technologies. This stance ensures that your business benefits from the latest in effective strategies to get results.

 

  1. Ethical Marketing Practices

Robisearch is built on the foundation of trust and integrity which are among our core values. We follow the ethical way of marketing that binds your brand to be adumbrated genuinely and with respect on all digital avenues. This dedication to ethical ideals not only safeguards the recognition of your brand online but also creates continual consideration of decency alongside your audience.

 

Having the right digital marketing partner can mean everything for your business goals. When you partner with Robisearch Ltd, you get a dedicated team of experts, innovative and customer-focused to an extent that no other Kenyan firm can offer. If you need to improve your brand on the internet and have sustainable growth, then Robisearch is the solution.

 

Contact us today on 0716413386/0780655987

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Unlock Explosive Growth: How Robisearch’s Digital Marketing & SEO Services Can Transform Your Business!

Having an online presence is crucial for business success. Whether you’re a startup or an established company, mastering the art of digital marketing and search engine optimization (SEO) can set you apart from the competition. That’s where Robisearch Limited comes in. We’re here to transform your digital landscape and help you reach new heights. Here’s why every business should consider our digital marketing and SEO services.

1. Comprehensive Digital Marketing Strategies

At Robisearch Limited, we don’t believe in a one-size-fits-all approach. We tailor our digital marketing strategies to fit your unique business needs. From crafting compelling content and managing your social media profiles to designing engaging email campaigns and running targeted ads, we cover all bases to ensure your brand gets the visibility it deserves.

2. Top-Tier SEO Expertise

SEO isn’t just about ranking high on search engines; it’s about attracting the right audience and turning clicks into customers. Our team of SEO experts stays ahead of the curve with the latest trends and best practices to boost your website’s visibility. We offer in-depth keyword research, on-page and off-page optimization, technical SEO, and continuous performance analysis to keep your website climbing the search engine ranks.

3. Data-Driven Results

Our approach is rooted in data. We use advanced analytics tools to track your website’s performance, understand user behavior, and measure the effectiveness of our strategies. By analyzing this data, we make informed decisions and adjustments to continuously improve your digital presence and ROI.

4. Customized Solutions for Your Industry

No two businesses are the same, and neither should their marketing strategies be. We specialize in creating customized digital marketing and SEO plans tailored to your industry. Whether you’re in retail, healthcare, technology, or any other sector, we understand the nuances of your market and design strategies that resonate with your target audience.

5. Enhanced Online Visibility

Imagine your business as the star of the show. With our SEO services, we ensure you’re not just another face in the crowd but a prominent player in your field. By optimizing your website and content, we help you stand out in search results, making it easier for potential customers to find and choose you.

6. Boosted Brand Credibility

A strong online presence doesn’t just attract customers—it builds trust. By improving your search engine ranking and maintaining an active digital marketing strategy, we help you establish credibility and authority in your industry. When customers see your business consistently appearing in search results and engaging content, they’re more likely to trust and choose you.

7. Increased Engagement and Conversions

Effective digital marketing is all about engagement. We create content that not only attracts but also resonates with your audience. Our strategies focus on turning visitors into loyal customers by providing valuable, relevant, and engaging content that encourages interaction and conversion.

8. Cost-Effective Marketing

Compared to traditional marketing methods, digital marketing offers a more cost-effective way to reach and engage your audience. With precise targeting and measurable results, you can get the most out of your marketing budget and achieve a higher return on investment.

9. Staying Ahead of the Competition

In the digital age, staying ahead of your competitors requires constant innovation and adaptation. Our team at Robisearch Limited is dedicated to keeping your business at the forefront of digital trends and SEO practices, ensuring you stay competitive in a rapidly evolving market.

10. Dedicated Support and Collaboration

When you partner with us, you’re not just getting a service provider; you’re gaining a dedicated partner. We work closely with you to understand your goals, challenges, and vision. Our collaborative approach ensures that our strategies align with your business objectives and deliver results that matter.

Why Wait? Reach Out to Robisearch Limited Today!

In a world where digital presence can make or break a business, Robisearch Limited offers the expertise and personalized service you need to thrive. Our comprehensive digital marketing and SEO solutions are designed to elevate your brand, attract more customers, and drive your business forward.

Don’t let your competitors outshine you. Contact Robisearch Limited today and let us help you unlock your full digital potential. Together, we can turn your online goals into reality and set your business up for long-term success.

For inquiries and more information on how we can help your business, reach out to us at 0716413386/0780655987 . Let’s embark on a journey to digital excellence together!

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Unlock the Secret to Effortless Guest Management: Discover Why the Digital Visitors Book is a Game-Changer!

Imagine this, you walk into an office, and the receptionist smiles and points to a stylish tablet on the counter. With a few taps, you’ve checked in, signed necessary documents, and even had your photo taken all in under a minute. No fuss, no messy paperwork. This is the magic of Robisearch Limited’s Digital Visitors Book!

 

But why should your business hop on this trend? Let’s dive in.

 

  1. First Impressions Matter!

Ever heard the saying, “You never get a second chance to make a first impression?” Robisearch’s Digital Visitors Book turns your reception area into a tech-savvy hub that screams professionalism. Forget the old paper logbooks that visitors awkwardly scribble in this sleek digital system welcomes your guests with style.

 

  1. Speedy Check-Ins = Happy Visitors

We’ve all been there: waiting in line, fumbling with pens, trying to remember when we arrived. With Robisearch’s system, visitors can check in with a few quick taps. It’s fast, intuitive, and even kind of fun! And who doesn’t love a hassle-free experience?

 

  1. Security, But Make It Smart

Security is a serious business, but that doesn’t mean it can’t be smart and efficient. This digital visitors book keeps track of everyone on your premises, sends real-time alerts, and ensures only the right people get in. Think of it as your very own digital bouncer no guest list, no entry!

 

  1. Say Goodbye to Paperwork

Let’s be honest, no one enjoys flipping through pages of a logbook, especially when you’re trying to track down who visited two months ago. Robisearch’s system stores all visitor data securely in the cloud, ready for you to access whenever you need it. Plus, you’re saving trees by going paperless. Win-win!

  1. Customization? Yes, Please!

Your brand is unique, so why shouldn’t your visitor management be? Robisearch’s Digital Visitors Book lets you customize the entire experience—from your logo on the check-in screen to the specific questions you ask visitors. It’s like having a tailor-made suit for your front desk.

 

 

  1. Real-Time Notifications = No More Surprises

Imagine getting a ping on your phone when your guest arrives—no more surprise visits or missed meetings. With real-time notifications, you’ll always know who’s here and when. It’s like having a personal assistant, minus the coffee runs.

 

Why Robisearch?

Robisearch Limited isn’t just selling you software, we are offering a revolution in how you welcome and manage visitors. Our Digital Visitors Book is user-friendly, secure, and packed with features that make your life easier and your visitors’ experiences better. With our excellent support team, you’re never alone on this tech journey.

 

Ready to Transform Your Reception?

If you’re still relying on a paper logbook, it’s time to step into the future. Robisearch Limited’s Digital Visitors Book is more than just a tool—it’s a game-changer. Enhance your visitor experience, tighten your security, and show off your brand’s forward-thinking approach.

 

So, why wait? Let’s give your visitors something to talk about—get started with Robisearch’s Digital Visitors Book today and watch your front desk transform into a beacon of efficiency, safety, and style!

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Transforming Restaurants By Discovering Robisearch Digital Menu Solution

Welcome to a new era of hospitality, where Robisearch Limited stands at the forefront of digital innovation, reshaping the landscape for hotels. Discover the game-changing integration of customer-centric digital menus within the robust Robisearch software system.

Revolutionizing Dining with Robisearch: A Seamless Experience

Robisearch Limited introduces a comprehensive system that transcends traditional restaurant management concerns. More than just a solution, it’s a digital menu experience that seamlessly aligns with the evolving needs of modern hotels. Say goodbye to outdated practices and welcome efficiency and innovation into your culinary domain.

 Robisearch Efficiency Meets Innovation

In a world driven by innovation, Robisearch Limited emerges as the reliable partner every hotel seeks to thrive in the digital age. This isn’t just about addressing current challenges; it’s about propelling your business to unprecedented heights. Embrace the future of restaurant management with Robisearch—where efficiency meets innovation, bringing your culinary vision to life.

Unveiling the Future of Dining: Robisearch’s Digital Menu Integration

Hospitality isn’t just about accommodation; it’s an experience. Robisearch understands the pivotal role technology plays in shaping customer expectations. Robisearch Limited emerges as a game-changer, offering a comprehensive system that not only addresses traditional concerns but introduces a seamless digital menu experience for restaurants.

Robisearch Limited emerges as a reliable partner for restaurants seeking to thrive in the digital age where innovation is the key to success. Embrace the future of restaurant management with a system that not only addresses current challenges but propels your business toward new heights. Discover the Robisearch advantage – where efficiency meets innovation, and your culinary vision comes to life.

In the dynamic world of hospitality, staying ahead of the curve is not just an advantage—it’s a necessity. Embracing innovative solutions can redefine the guest experience and streamline operations. Enter Robisearch Limited, a trailblazer in digital solutions, offering an unparalleled integration of customer-centric digital menus for hotels.

The Digital Menu Advantage: Elevating Your Culinary Business

As the culinary world grapples with change, the adoption of user-friendly digital menus emerges as a pivotal strategy. Robisearch Limited recognizes the transformative power of going digital, seamlessly integrating this feature into their robust restaurant management system. Here’s why making the switch to a digital menu is a game-changer for your business:

  1. Streamlined Menu Management: Managing menus has never been this efficient. With Robisearch’s digital menu solution, the cumbersome process of designing, printing, and revising menus becomes a thing of the past. Enjoy the freedom to make instant changes, correct errors effortlessly, and adapt to evolving culinary trends without the constraints of printing costs.
  2. Enhanced Customer Experience: A restaurant is more than just food; it’s an experience. Robisearch’s digital menu elevates the dining experience, offering an interactive and visually appealing presentation. In an era where aesthetics matter, captivate your customers with a modern and dynamic menu that goes beyond the mundane printed alternatives. Studies show a 3–5% increase in sales with digital menu boards, opening new possibilities for your restaurant.
  3. Seamless Communication: Stay connected with your patrons effortlessly. Robisearch’s system enables restaurants to inform customers about upcoming events, special discounts, and newly introduced menu items. Take advantage of this digital platform to announce happy hours and unique deals, fostering a sense of engagement and loyalty among your clientele.
  4. Eliminate Frustration: Bid farewell to the hassles of paper menus. Robisearch’s digital menu solution not only reduces environmental impact but also enhances the customer experience. Guests can peruse the menu at their own pace, making informed decisions while waiting in line. Simplify the ordering process and expedite service, ensuring a smooth and efficient dining experience.

Conclusion

Embrace the Future, Elevate Your Guest Experience

In a competitive hospitality landscape, embracing digital innovation is not just an option; it’s a strategic imperative. Robisearch Limited’s seamless integration of digital menus for hotels is a game-changer, offering a sophisticated, engaging, and efficient solution. Elevate your guest experience, streamline operations, and stay ahead of the competition with Robisearch’s digital menu integration.

 

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Navigating the Future with a Robisearch Limited-Designed Website

In today’s fast-paced and interconnected world, having a website is no longer just an option; it’s a crucial component for personal and professional success. Whether you’re an individual, a small business owner, or a large corporation, establishing an online presence through a website offers a multitude of benefits. In this blog post, we shall talk about how Robisearch Limited can elevate your digital presence.

  1. Global Reach with Robisearch Limited: In collaboration with Robisearch Limited, your website becomes more than just a digital space; it transforms into a global showcase. Our expertise ensures that your ideas, products, or services resonate with a worldwide audience, breaking down geographical barriers and expanding your potential customer base beyond borders.
  2. Credibility and Professionalism, Elevated: Robisearch Limited specializes in crafting websites that not only impress visually but also instill trust. A professionally designed and well-maintained website from them adds a layer of credibility to your brand, making a lasting and positive first impression. It reflects your commitment to quality and professionalism, fostering confidence among consumers and clients.
  3. 24/7 Availability, Enhanced by Robisearch Limited: With Robisearch Limited at the helm, your website isn’t just accessible 24/7; it’s a dynamic, constantly evolving platform. This round-the-clock availability allows visitors to explore your offerings, make purchases, or connect with you at any time, enhancing customer convenience and satisfaction.
  4. Marketing and Branding Mastery with Robisearch Limited: A partnership with Robisearch Limited means your website is not just a static presence but a powerful marketing tool. Their strategies drive traffic, generate leads, and convert visitors into loyal customers. Your website becomes a centralized hub for your brand, allowing Robisearch Limited to shape and control your online identity effectively.
  5. Cost-Effectiveness Amplified by Robisearch Limited: Maintaining a website is already a cost-effective marketing solution, but with Robisearch Limited’s expertise, the efficiency is further enhanced. We ensure that your website showcases a vast amount of information, images, and multimedia content without incurring the recurring expenses associated with traditional print materials.
  6. Data Insights, Optimized by Robisearch Limited: Robisearch Limited doesn’t just build websites; we empower you with data. Through advanced analytics tools, we help you gather insights into visitor demographics, preferences, and interactions. This invaluable information guides you in refining strategies, improving user experience, and tailoring offerings to meet the specific needs of your target audience.
  7. Seamless Customer Communication, Facilitated by Robisearch Limited: Your website becomes a direct communication channel with customers, enhanced by features such as contact forms, live chat, and social media integration, all skillfully implemented by Robisearch Limited. This fosters seamless interaction, creating a sense of community and trust around your brand.
  8. Adaptability and Scalability, Tailored by Robisearch Limited: As your business or personal brand evolves, Robisearch Limited ensures your website evolves with it. Whether you’re launching new products, expanding services, or rebranding, they provide the flexibility to update content and design, aligning your digital presence with current goals and objectives.

In today’s dynamic digital landscape, having a website is an absolute necessity for personal and professional success. However, the process of creating and managing a website can be complex and time-consuming. This is where the expertise of professionals, such as Robisearch Limited, comes into play. Let’s explore why getting a website done by Robisearch Limited is a smart investment.

  1. Expertise and Experience: Robisearch Limited brings a wealth of expertise and experience to the table. Our team is well-versed in the latest technologies and trends in web development, ensuring that your website is not only functional but also cutting-edge and competitive in the digital space.
  2. Customization to Your Needs: Every individual or business is unique, and a one-size-fits-all approach to website development simply won’t cut it. Robisearch Limited understands the importance of tailoring a website to meet your specific needs and goals. Whether you’re a small business owner or a large corporation, we can create a customized solution that aligns with your brand and objectives.
  3. Seamless Integration of Features: Building an effective website goes beyond a visually appealing design. Robisearch Limited excels in seamlessly integrating essential features such as contact forms, live chat, e-commerce capabilities, and social media connectivity. These features enhance customer communication, user experience, and overall functionality.
  4. Optimized for Search Engines: A beautiful website is of little use if it can’t be found online. Robisearch Limited understands the importance of search engine optimization (SEO) in increasing your website’s visibility. We employ strategies to ensure that your website ranks higher in search engine results, driving more organic traffic to your online platform.
  5. Security Measures: With the increasing prevalence of cyber threats, website security is a top priority. Robisearch Limited implements robust security measures to protect your website and the sensitive information it may handle. This not only safeguards your digital presence but also fosters trust among your visitors.
  6. Responsive Design: In an era where users access websites on various devices, having a responsive design is crucial. Robisearch Limited ensures that your website functions seamlessly across desktops, tablets, and smartphones, providing a consistent and enjoyable experience for all users.
  7. Ongoing Support and Maintenance: The launch of a website is just the beginning. Robisearch Limited offers ongoing support and maintenance services, ensuring that your website remains up-to-date, secure, and continues to meet your evolving needs.

In conclusion, entrusting the creation of your website to Robisearch Limited is a strategic decision that goes beyond the initial development phase. Our expertise, customization capabilities, and commitment to ongoing support makes us a valuable partner in unlocking the full potential of your online presence. Embrace the power of a professionally crafted website by Robisearch Limited and position yourself for success in the digital age.

 

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Why You Should Use A Property Management System

Best Rental Property Management Software of 2023

Why You Should Use A Property Management System – As a landlord or property manager, collecting rent from tenants can be a tedious and time-consuming task. It involves sending reminders, following up on late payments, and tracking income and expenses. But with the help of property management software, this process can be streamlined and made more efficient. In this article, we will discuss seven reasons why you should consider using property management software to collect the rent.

Enhances security

You can have peace of mind knowing that your bank information is kept completely private. Your tenants will not be able to see which account their payments are being deposited into, and your bank account information is securely stored within the platform. This ensures that your sensitive financial information is protected and kept safe from unauthorized access. Yet, it also means your office will not have to worry about security concerns relating to carrying or holding cash.

Improves record keeping

Perhaps the function that many landlords find useful is that property management software can automatically access late fees to the account. The software makes it easy for landlords and tenants to access rent payment history. This information can include any payments that have been made and any that were late. Therefore, there’s never a need to worry about having the time or patience for such data entry.

Reduces late payments

With property management software, tenants can set up automatic monthly rent payments. This can be a convenient option for both landlords and tenants, as it eliminates the need for landlords to constantly follow up with tenants about late or missed payments. Automatic payments also increase the likelihood of landlords receiving their rent on time. This can save time and effort for both parties and help ensure that rental income is received consistently and reliably.

Saves time and effort

One of the most significant benefits of using property management software to collect the rent is that it eliminates much of the extra work. Rather than worrying about collecting payments and depositing them in the bank, the software takes care of the process for you.

Payments are flexible and secure

Some landlords accept payments through platforms such as MPESA. However, these services have some downsides, such as the ability to reverse payments and transaction limits. When you choose the right property management software to collect rent, you rid yourself of these nuances.

Access to additional tools

In addition to helping landlords collect rent and tenants make their payment on time, property management software often includes access to a range of additional tools and features. For example, the Robisearch property management software includes tools for communication, such as messaging and email. Others tools include tracking income and expenses, generating reports, and managing tenant applications and leases.

Conclusion

Take the stress out of managing your investment and choose the perfect property management software and professional property management services for your property. Trust us! You’ll rest easy knowing that within just a few short days, the money is directly deposited into your bank, saving you time and stress. Contact us on 0716413386 or 0780655987.

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Smart Strategies For Effective Social Media Marketing

Smart Strategies For Effective Social Media Marketing – In today’s world, only having a social media page without any direction is almost pointless. Let’s have a look at how you can leverage social media by having a strategy in place for both, small and large businesses

There are many social media marketing strategy templates available out there for small businesses. You can pick and choose the right tactics to help your business grow. Let’s have a look at some of the most effective social media strategies –

Set objectives

The first step is to set clear goals. What is it that you’re trying to achieve? Some common goals include, increase in conversions, brand visibility, etc.

Start with a plan

Once you’ve identified your goals and objectives, the next step is to come up with a brief plan.

Competitor research

Competitor research is what your competitors are doing. How are they getting it right? You will get a good sense of what people are doing and how you can apply it to your own strategy.

Social media audit 

If you already have a social media page, identify what kind of content is working for you and what isn’t. Know more about . You can do so through web analytics like Google analytics.

Social media calendar

The next step is to create a social media calendar. A content calendar will give you direction as well and help Identify any special days.

Use influencer marketing

Influencer marketing is a great way to spread the word about your small business to increase visibility and credibility. 

Know your audience

Understand who your target audience is and what they are looking for. You can understand this better through social media analytics.

Expand your audience 

Once you’ve identified who your target audience is, start looking for ways to expand it to further reach a bigger audience.

Get networking 

Reach out to bigger businesses or other entrepreneurs in related fields for collaborations.

Online reputation management

Online reputation management is very important. How the brand is perceived by the audience can make or break your small business.

Use chatbots

Artificial intelligence has made tremendous contributions to digital marketing. The chatbot is here to stay. It can communicate and resolve consumer problems with ease.

Create a personalized experience

Send out personalized communication to your customers. Email marketing is a great digital marketing channel to do so.

Quality content 

Your content needs to be relatable, impactful and have a very strong connection with the audience. It is important to have authentic content as well.

Invest in Search Engine Optimization

SEO is a very important factor in digital marketing. You need to be able to attract an organic audience and it also contributes to brand credibility.

 Create a community

It is very important to create a community with your followers. This will give your brand a humanistic approach. Engage with them, ask them questions to understand their views on different matters, like and comment on their pictures instead of them like yours. Make sure this is done in a nice way – do not impose on their privacy.

Hold live sessions 

Holding live sessions engages the audience. Invite industry-relevant guest speakers and opinion leaders to attract a large audience.

Conclusion

Creating a targeted and effective social media strategy will improve your performance online. Utilizing unique ways to interact with your audience will increase your reach. And most importantly, analyzing your metrics will help you determine whether or not you are on the right track. Social media is constantly evolving and with seemingly new trends every day, these tips will help you to craft your strategy and grow your audience. Robisearch Limited is here to help you come up with the best social media marketing strategies for your business. Contact us today on 0716413386 or 0780655987.

 

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Why SEO is Important To E-commerce Businesses

5 Reasons Why SEO is Important for your Ecommerce Website

Why SEO is Important To E-commerce Businesses – E-commerce stores thrive on a steady stream of new customers and a loyal core of repeat buyers. Without new buyers to drive new revenue, it’s harder for your store to grow. SEO helps funnel-in new buyers that are more likely to buy from you. SEO enables you to gain the trust and confidence of online buyers, and thus increases their lifetime value to your business.

Here’s how these benefits work out for your store:

Attract more leads

There’s no better tactic than SEO for driving leads to your website. According to Outbrain, search is the number one driver of traffic to content websites – it’s over 300% more effective than social media. Likewise, 39% of all e-commerce traffic comes from search engine hits. Simply put, SEO puts your business directly in front of those looking for it, giving you more opportunities to sell.

Increase lead quality

E-commerce SEO doesn’t just attract more site visitors, it also helps pre-qualify your leads. Too often, e-commerce sites find themselves receiving clicks from people who aren’t ready to buy or who aren’t sure your store has the quality or reliability to meet their needs.

Unfortunately, merely clicking on your product pages won’t give them that information or help send them down your sales funnel. Instead, with SEO, you can identify precisely what those people want and present the information they need to make a decision.

Multiply sales

The more clicks from people interested in your products, the better your chances of higher sales and profit. Showing just how effective SEO is at attracting better sales, Backlinko reported that search engine leads have a 14.6% close rate. That’s absurdly impressive, considering that the average conversion rate for e-commerce stores is 2-4%.

Build authority

In search terms, domain authority refers to how trustworthy and respectable search engines think a website is. The more relevant and user-friendly your web content is, the more authority you have. Authoritative websites rank higher in search results and enjoy the trust of web searchers.

SEO is probably the most crucial tool for building authority. SEO helps you build a website that people trust and want to visit through the medium of spot-on content and reliable information.

Reduce marketing spend

SEO has the highest long-term return on investment (ROI) of any marketing tactic. For example, one study found that technical SEO (including keyword research and site speed fixes) produces an ROI of 117%. Amazingly, content-based SEO brings in even more, with an ROI average of 748%.

Essentially, these stats mean that with SEO, your marketing will eventually pay for itself. In fact, it will more than pay for itself — it will often bring in far more than it costs. But that’s not all.

The results of SEO are long-term, meaning you’ll enjoy their benefits for longer. Clicks from ads typically end when your campaign ends, but a well-designed product page will keep driving traffic for as long as it remains relevant.

Conclusion

By structuring your content with the right intent, you can provide the exact value that your web visitors are after. In return, Google will reward you with a higher ranking, and prospective customers will be  able o make purchases. Contact Robisearch Limited on 0716413386 or 0780655987 for the best SEO marketing strategies.

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