Tactfully much strove more mawkish wailed until kookaburra well alas brusquely because alas much alas hazy far wove less prior jeez but vulture goldfinch far much the leapt ashamedly hey coquettish jay terrier dachshund.

Smart Strategies For Effective Social Media Marketing

Smart Strategies For Effective Social Media Marketing – In today’s world, only having a social media page without any direction is almost pointless. Let’s have a look at how you can leverage social media by having a strategy in place for both, small and large businesses

There are many social media marketing strategy templates available out there for small businesses. You can pick and choose the right tactics to help your business grow. Let’s have a look at some of the most effective social media strategies –

Set objectives

The first step is to set clear goals. What is it that you’re trying to achieve? Some common goals include, increase in conversions, brand visibility, etc.

Start with a plan

Once you’ve identified your goals and objectives, the next step is to come up with a brief plan.

Competitor research

Competitor research is what your competitors are doing. How are they getting it right? You will get a good sense of what people are doing and how you can apply it to your own strategy.

Social media audit 

If you already have a social media page, identify what kind of content is working for you and what isn’t. Know more about . You can do so through web analytics like Google analytics.

Social media calendar

The next step is to create a social media calendar. A content calendar will give you direction as well and help Identify any special days.

Use influencer marketing

Influencer marketing is a great way to spread the word about your small business to increase visibility and credibility. 

Know your audience

Understand who your target audience is and what they are looking for. You can understand this better through social media analytics.

Expand your audience 

Once you’ve identified who your target audience is, start looking for ways to expand it to further reach a bigger audience.

Get networking 

Reach out to bigger businesses or other entrepreneurs in related fields for collaborations.

Online reputation management

Online reputation management is very important. How the brand is perceived by the audience can make or break your small business.

Use chatbots

Artificial intelligence has made tremendous contributions to digital marketing. The chatbot is here to stay. It can communicate and resolve consumer problems with ease.

Create a personalized experience

Send out personalized communication to your customers. Email marketing is a great digital marketing channel to do so.

Quality content 

Your content needs to be relatable, impactful and have a very strong connection with the audience. It is important to have authentic content as well.

Invest in Search Engine Optimization

SEO is a very important factor in digital marketing. You need to be able to attract an organic audience and it also contributes to brand credibility.

 Create a community

It is very important to create a community with your followers. This will give your brand a humanistic approach. Engage with them, ask them questions to understand their views on different matters, like and comment on their pictures instead of them like yours. Make sure this is done in a nice way – do not impose on their privacy.

Hold live sessions 

Holding live sessions engages the audience. Invite industry-relevant guest speakers and opinion leaders to attract a large audience.

Conclusion

Creating a targeted and effective social media strategy will improve your performance online. Utilizing unique ways to interact with your audience will increase your reach. And most importantly, analyzing your metrics will help you determine whether or not you are on the right track. Social media is constantly evolving and with seemingly new trends every day, these tips will help you to craft your strategy and grow your audience. Robisearch Limited is here to help you come up with the best social media marketing strategies for your business. Contact us today on 0716413386 or 0780655987.

 

Read More

Importance of Leave Management system in Corporate Companies

The Know-How on Leave Management System - Payrollsoftware - Best Payroll software in India - For startups to Enterprise

An online leave management system is a tool that keeps track of types of leaves-stipulated, medical, casual. Some leaves are planned, some are unplanned but monitoring leaves for all employees is needed for the proper functioning of the organization. A leave management system is a comprehensive system  that can entirely automate the HR task of tracking leaves consumed by employees. Employees can easily put in an application for leave along with supporting documents.

Employee leave management system is important to enforce a leave policy at the workplace. It helps with record-keeping to allow organizations to effectively offer benefits like paid leaves. Other benefits include:

Transparent and accurate

The online leave management system provides a comprehensive view of all leaves, either planned or unplanned in a single dashboard. For employers, it provides a tool to have accurate data on employees abusing leave policies or underusing their vacations. This transparency helps spot productivity leaks and tackle problems related to absenteeism.

Easily manage holidays

An automated leave management system can help employers to manage the holiday and vacations of their employees more efficiently. With the help of the leave management system, your employees will be able to mark any leave of absence like holidays, sick leave, etc. Moreover, your employees will have access to their holiday leave at any moment.

Real time information and updates

When approving leaves or applying for leaves it is important to have information if it is the right time to approve or apply for a leave. Unless there is a leave management system that provides information in real-time, it is going to be difficult. Real-time updates are also important to avoid situations where too many permissions are granted resulting in understaffing.

Saves time on administration

The benefits of a leave management system for administration are equally important.  Modern leave management systems can easily be integrated with other office tools. Such a level of automation saves a lot of time for administration and offers a more comprehensive ecosystem for employee management.

Significantly less paperwork

Printing and filling forms is a headache for employees and so is record keeping. With a few clicks, the entire process of leave application till approval is completed when you have an employee leave management system at work.

Auto update leave

There is no point in buying an HR management software if HR staff have to compute and update leave data manually. With the right attendance management system from Robisearch Limited, the entire process of tracking leave history and accessibility to the managers and employees is automated.

Robisearch Limited offers a comprehensive leave management system designed to help organizations automate employee attendance management entirely. Reach us for inquiries and more information on 0716413386 or 0780655987.

 

Read More

FEATURES OF A GOOD ENTERPRISE RESOURCE PLANNING SYSTEM

Enterprise Resource Planning (ERP) is one the latest technologies that many organizations have undertaken. ERP system is an enterprise-wide package that integrates all necessary business functions into a single system with a shared database. These software packages can be customized up to a certain limit to the specific needs of each organization. A good and efficient ERP system should have the following features:

1. Comprehensive

An ERP system should be advanced as it should be comprehensive. It means, all most all the functions of business should be done through the ERP System. If we can only run a small number of activities through the system, then, the  ERP system is not ok. It should cover all the functions of business.

2. Multi-Facilities

A good ERP System should be multi-faceted. It means, it can work in multi-currencies, multi-mode manufacturing and multi-platform.

3. Strategic planning

Strategic Planning is the main and top function of business. It should be done through the ERP. The system should integrate all its sub-part systems for making better strategic planning.

4. Optimize the data

A good ERP system optimizes the data for effective utilization of limited business resources. It also optimizes the data for reducing cost and risk.

5. Project Management 

A good and efficient ERP System helps collaborate the team in real time for working together on a project. Everything about the project process can be tracked through this.

6. Automatic Functions 

We can measure the quality of ERP from its advance automatic functions. With these automatic functions, organization saves his lots of time. This automatic function may be in electronic fund transfer, electronic data interchange and eCommerce.

7. Flexible

These days, way of doing business is changing fast due to changing in law and amendments in the standards. So, management of business process which is done through ERP should be flexible. If ERP system will be flexible, we can change processing system as per our requirement.

 8. Modular and Open

One of the great characteristics of any good ERP system that it has open module architecture. It means, if there is error in any module, we can correct it by opening it instead affecting all other modules.

Robisearch ERP provides an integrated and continuously updated view of core business processes using common databases maintained by a database management system. Our ERP systems track business resources—cash, raw materials, production capacity—and the status of business commitments: orders, purchase orders, and payroll. The applications that make up the system share data across various departments (manufacturing, purchasing, sales, accounting, etc.) that provide the data. Our ERP facilitates information flow between all business functions and manages connections to outside stakeholders. For inquiries and more information, reach us on 0716413386 or 0780655987.

Read More

Importance of Expos for SMEs in Kenya

Importance of Expos for SMEs in Kenya

     

Introduction

Small and Medium Enterprises (SMEs) are very crucial to the economy of a country. They provide jobs for their family members and also contribute to the country’s GDP. This is why Kenya has been focusing on creating a conducive environment that would help SMEs thrive. One way they have done this is by organizing expos where SMEs come together, showcase what they do, network with other SMEs, get mentorship and find potential investors who can partner with them or even buy their products. These expos are very important in the following ways:    

Provides a platform for SMEs to showcase their products.

Exhibitions provide SMEs with a platform to showcase their products. In addition to this, they are able to get feedback on their products and business model. Additionally, they can also get feedback on their business plan to improve it or even change it completely if necessary. This is in line with the word “marketing” as mentioned earlier because all of these things contribute towards selling a product or service which is what marketing is all about.    

Helps the SMEs in widening their market base.

Expos help the SMEs in widening their market base. This is because expos have a large number of visitors, and they attract people from different parts of the world. The expos also give them an opportunity to interact with potential customers who can buy their products or services. By interacting with these people at the exhibition, they get to know what their needs are, what kind of products they need, where they would like to get it from and how much money they can spend on it.    

One on one marketing.

One on one marketing is the best way to reach out to your customers. It’s not a surprise that it’s so effective, as this kind of marketing makes you personalize a product and make it relevant to the customer. When you are personalizing products, you are making them relevant to specific customers; this increases their interest in buying the products because they feel like they have received something tailored for them personally. This also builds trust between a seller and buyer because they can see that they have been given their own special treatment by having something made especially for them. The customer feels like he/she was listened to by those selling him/her something; this creates trust between both parties which leads into better sales conversions later on down the road when compared with traditional advertising techniques such as billboards or flyers being distributed across town without taking into account specific needs from individual customers beforehand.

Two happy mature business men shaking hands in modern office.

 

Creating networking opportunities.

Networking is one of the most important aspects of expos. It’s an effective way to build business relationships and find opportunities for collaboration. For example, if you’re looking to grow your business, networking can help you find new customers or suppliers. Perhaps there are some companies that sell products similar to yours that would be interested in partnering with you at an expo? Or maybe there are other businesses selling similar services who could provide referrals for customers who might be interested in your products? In addition, networking can also help find talent for your company as well as potential partners for future ventures.    

Opportunities for getting capital loans.

There are various types of loans available, including working capital loans, which are meant to cover operational expenses. Another type is the capital investment loan, which can be used for a variety of purposes. This includes purchasing equipment and machinery to expand your business or purchasing land and buildings for use by your enterprise. Loans are also available for individual farmers who want to start their own farms or improve on their existing ones.    

Provide mentorship and business advice.

Mentorship is the process of learning from someone who has been through what you are going through. It can be informal or formal, one-to-one or group based. Mentors can help you with any area of your business that needs improvement or guidance, such as marketing strategy, customer service and sales techniques. Mentors provide valuable advice on strategies that have worked in their own businesses as well as insights into how they overcame problems in their own businesses. They also share tips on how to avoid certain mistakes that might derail your progress if you were to make them yourself!    

SME expos are beneficial to the individual and country’s economy.

SMEs have a huge role to play in Kenya’s economy. They are responsible for creating employment, wealth and innovation. SME expos help to boost the growth of small businesses which will in turn enhance their overall performance and thus help in boosting the country’s economy. SME expos provide an avenue for small businesses to exhibit, network and share experiences with fellow entrepreneurs from other countries. Through these expos, many new ideas that can be adopted by others or improve existing ones are generated by participants who attend such events.    

The Judiciary and Kenyatta International Convention Center, Nairobi, Kenya

 

Conclusion

With the above benefits, SMEs should consider participating in expos. The companies are assured of increased market share once they participate in expos. Expos also provide an opportunity to get capital loans and learn from other experienced businesses. This will eventually result in more jobs being created, thereby boosting the economy of Kenya.

Reach out and talk to us via 

 
 
Phone Number: (+254716413386 ) or  (+25480655987)
 
or
 
find us at
Next to Transit Hotel, Opposite Jamuhuri Highschool,
Limuru Rd, Ngara, Nairobi, Kenya
Read More

BUDGET MANAGEMENT SYSTEM IN KENYA

 

Most individuals and businesses have funds and resources that they would like use, spend or save, for a variety of reasons. Everybody has the freedom to do so. However, most of us end up wasting funds unknowingly and later on end up with little to no money. This mostly happens because we spent more money than they could make and probably did not keep track of the spending. Therefore, some people decided to come up with a plan that would help them know how they are going to spend their money. This spending plan is what is
known as a budget.
Budgeting is the process of creating a plan to spend your money. Most people do it manually using a bit of math here and there. It works only if one did it correctly and followed strictly. However, trying to account for large sums of money needed and resources available manually became tedious and time consuming. A lot of people would encounter budgeting errors due to miscalculation. This is where a Budget Management System comes in.

money spelled out in blocks

The Budget Management system helps you to plan for your expenses, allocate funds, and budget for other expenditures, then compare them later to see which exceeded and which matched well for the planning of the next budget. This system is very common and we use in various sectors in Kenya, from SMEs, large corporations and even all the way to the National government. Budgeting involves  four major processes, as shown below.

Major Processes involved in Budgeting

  1. Budget Preparation
  2.  Budget Authorization
  3.  Budget Execution
  4.  Budget Accountability

The processes involved in budgeting tend to overlap each other during implementation process.

TYPES OF BUDGETING

Basic Budget – its main purpose is to help map out simple expenses and income. A basic budget can be created in a spreadsheet or using a template and it is great and useful for home and business planning. They are usually easy to use and flexible, as most people use it with ease. It is very useful when you need to map out simple accounting information like personal or business expenses.

Master budget – The purpose of the master budget is to include smaller operation budgets and provide a larger picture of individual income and expenses. It gives a generalized picture of expenses as a whole. A business can utilize a master budget to plan for general expenses and identify expenses at a glance.

Short-term budget – this type of a budget aids enterprises or individuals plan for short term expenses and manage funds in a shorter time span (anywhere from a week to a few months). It provides a more focused look into short-term expenses, income sources and budgeting goals. They are great for clearing short-term debt too.

Fixed Budget – This type of budget controls when income and expenses aren’t expected to change in the short-run. It is very useful in providing a simple picture of fixed income and expenses. It can be used for everyday income and expense tracking especially when you are not expecting any change in either.

Flexible Budget -for planning different levels of activity in incomes or expenses in the short-term or long-term. It offers more flexibility to the budgeting process, planning for varying activity levels in the company’s picture.

It is generally used when one is expecting different volumes for incomes and expenses.

Labour budget – tracking the cost of labour in relation to revenue. It is part of the master budget that focuses only on labour for a more specific view of an individual expense. It is therefore used to track general labour costs or plan for upcoming reductions or increases in labour needs.

Cash Budget – this type of budget is used to plan for cash flow (inflow and outflow) for a specific period of time, usually in the short term. It focuses mainly on cash inflows and outflows for a more specific financial picture. Recommended for use when you are expecting a larger volume in cash flow.

Operational Budget – also known as a functional budget. It applies to one specific operation of a business is part of the master budget. The advantage is that it only applies to a specific department, operation or function of a business, instead of the business as a whole.

It is considered only a good option for when you are overhauling a specific department or operation of a business.

Performance budget – it is designed to analyze the performance or aspect of a business and determine whether the cost is worth the output and result. It focuses on a specific aspect of a business and helps determine if the input is worth the Return of Investments (ROI).

Can be used to identify costly methods of production and determine if certain functions and operations are creating a ROI.

Static budget – Used to account for astatic expenses that won’t change. Allow for a focused look at fixed expenses that remain constant despite fluctuations in sales volume and revenue.

 

Function of a Budget Management System for Businesses.

The Budget management System helps you set up and manage budgets for your business. It becomes very easy to understand how it works once you understand the kind of budget that will help you achieve the goals that you have set.

Furthermore, it also helps you view budgets and even generate a proper budgeting report. With such reports, you can also track budget performance against your actuals using the Profit & Loss Report feature.

Finally, a proper budgeting and accounting system can help you control and reconcile money between your business bank accounts.

At Robisearch Ltd, this feature is integrated in most of our systems as a module. It generally even makes work easier for those in charge of accounting and finance.

Robisearch Ltd offers the best digital solutions for businesses; SMEs to large corporate businesses.

Contact Us Now!!!

Read More

Importance of ERP System

What is ERP?

Enterprise Resource Planning (ERP) is a collection of integrated software solutions that are used to manage one’s business, company or institution. It is made up of a few basic modules that are essential in running your business eg. Human Resource, Finance, Inventory Management, Purchase Management, Sales Management, CRM (Customer Relationship Management), Manufacturing Management, among others.

erp enterprise resource planning in kenya

ERP

Although it was only for the manufacturing industry before, it has now expanded and is being utilized in various industries and sectors. For instance, ERP systems are now used in retail and wholesale, service, education, real estate, food & beverage, health & even government.

ERP systems helps one manage their employees, manage buying of products or services, selling, distribution, accounting & finances. Integrated ERP software allows organizations from all industries to integrate and manage all of these basic functions. Investing in an ERP software system may seem pricy at first and not understand how it is going to save you any money at all. However, once you decide to implement it, only then will you see & understand how it is an excellent ROI for your business. Allow me to explain why using an ERP system is important for your business, regardless of the size of the business.

Importance of ERP System

  • Improved Collaboration

Cross-departmental collaboration is a very important and crucial part of business. Using an ERP system improves collaboration within the workplace, as it breaks down functional barriers that usually exist between departments.

When organizational/company data is stored in a centralized & consistent ERP, then workers from different departments can retrieve and access data from other departments.

  • Optimizing Efficiency

With ERPs, one can automate repetitive tasks ie tracking inventory, assigning tasks to employees, monitoring working hours, distributing salaries, generating financial reports. It therefore helps by simplifying business processes that take a lot of time and effort when done manually. By automating those complex processes, your employees can focus more on their core deliverables and roles without bugging each other. For example, the marketing team can generate sales-related reports based off web traffic without bugging anyone from the IT team, or the Finance manager can generate sales-related reports without having to interfere with the sales manager.

  • Saving on Operational Costs

With ERPs, most operational activities are automated hence reducing unnecessary interruptions, delays, amount of labour and complex work. This saves time as work is finished more quickly and other breakdowns are anticipated much better.

  • Improving Data Security

Since ERPs are centralized, they come with Firewalls & restriction controls so as to prevent data breaches. Since access points are easy to monitor. The administrators who are responsible for company’s  data can provide limited access rights to employees. Case in point, the HR Manager can limit & hide access to some important data only for themselves and the stakeholders while granting employees permission to view their financial data. They can also quickly and easily deactivate the access of laid-off employees and grant access to the new ones.

ERPs can also show user activity of the employees to the admins so as to identify unauthorized actions or suspicious activity patterns in the system.

  • Better Analytics

The stakeholders and owners of a business or company rely on reports to make predictions & forecasts, which can then affect the decisions they make. A proper ERP system can generate real-time, complete and reliable reports as it uses sophisticated filters and analytics that filter inconsistencies in the data.

Accurate business and corporate reports  generated from the ERP will help stakeholders and business owners make the best decisions for their business.

  • Simpler Resource Management

Along with managing your inventory, ERP also manages manufacturing. ERP provides insight into all manufacturing operations including the shop floor. This enables users to optimize production schedules, equipment and labor to maximize capacity.

Additionally, ERP manages your Bill of Materials (BOM) and fixed assets. With this software, users can easily create and edit BOMs along with keep track of all previous changes. Fixed asset management allows users to schedule equipment maintenance to reduce unexpected downtime, improving your profitability and supply chain relationships.

  • Improved Inventory Management

A significant challenge for growing businesses is monitoring and tracking their expanding stock amounts. ERP uses barcoding, RFID tags, and sequential numbers to keep tabs in your stock at each stage through the distribution chain.

These tools help you keep costs on stock levels at several stores or warehouses, which things have been in transport, and which items are on the shelves, ready to be sold to customers. The greater stock visibility optimizes the selection, pack, and ship procedure significantly, eliminating all of the guesswork.

Inventory tracking also strengthens reporting, as tracking technologies provide more precise numbers. Users may configure customized KPIs to determine which goods move the quickest demonstrating greater need and which raise carrying costs.

Together with the greater accuracy provided by ERP, warehouse supervisors may get real-time information on their stock to make more accurate business decisions.

Conclusion

Basically, an ERP helps your business or organization by automating most of the manual tasks that take a huge chunk of time, energy & resources. Using an ERP also eases communication and access of information across various departments and other personnel, protects company data since it makes it easier to control and track who has access to that information.

The significance of using an ERP outweighs the initial cost, effort and time used in implementing it, if you choose the ideal software solution that fits your business.

At Robisearch, we even offer custom-made features when you choose our ERP system, based on the model and type of your business or organization

If you are not sure of the features you need in an ERP system, don’t hesitate to discuss it with the right ERP solution provider. Robisearch Ltd provides free consultation for those who are looking to implement automated solutions to streamline their business operations.

How to contact us

Robisearch Ltd is situated at Suraj Plaza, 5th floor, Opposite Jamhuri Highschool, Limuru Rd, Ngara, Nairobi, Kenya.

2nd location: Kisii, Umoja Complex – Family Bank Plaza, 2nd floor.

Email: info@robisearch.com, robisearch@gmail.com

Phone: (+254 716 413386), (+254 780 655987), (+254 782 337270)

Read More