HOW TO USE SOCIAL MEDIA ANALYTICS FOR EFFICIENT MARKETING OF YOUR BUSINESS
Paying attention to your social media analytics will prosper your business. This can be easily done since users on any social network are usually very vocal about their views. Use targeted marketing to market to users who match your buyer persona. The outcome will give you insight into whom your most engaged audience is. Finally, analyze customer feedback on social networks to improve your current and future products through the following ways:
1. Measure your marketing ROI
Any respectable business should project a return on any investment they dive into — in this case, your social media marketing campaigns. One of the more direct social media analytics you can look at is your return on ad spend.
2. Undertake competitor analysis
Assessing your competitors helps you establish a baseline on how you should be performing. It can give you a baseline to measure against. Assessing your most direct competitor should provide a more realistic and accurate baseline.
Here are some social media metrics you can assess from your competitor(s).
- How many followers do they have?
- What’s their engagement rate?
- How frequent are they posting?
- What’s their ad creative?
Facebook allows you to see all the ads your competitors are running. Head to your competitor’s Facebook page, scroll down and click “See All” on the page transparency section. Here, you can see what ads they have active and how long they’ve been running the said ads. This should give you some ideas on what path to take.
3. Analyze customer feedback
The difference between sentiment analysis and customer feedback is that customer feedback primarily deals with insights from those who have already purchased from you.
On the other hand, sentiment analysis concerns itself with insight data from various social media platform users, regardless of whether they have ever made a purchase.
4. Look for brand mentions that feature your product.
Most customers would usually share their experiences with a brand on social media. Social listening tools can help you see what those customers are saying about your brand.
- Enable reviews on your social media page.
Like a Google My Business listing, Facebook allows your Facebook page to collect reviews from customers.
- Conduct sentiment analysis
Most of the data you’ll retrieve from your marketing campaign will be quantitative, i.e., the number of users reached, click-through rate, purchase rate, etc. However, you must analyze your qualitative data as well.
See what your customers are saying about you. You may have decent reach and engagement, but people could be mocking your business’ ads
5. Use social media analytics to target your marketing
Social media channels gather user information, such as demographics and interests, to provide a tailored user experience. For example, YouTube analyzes the videos watched by its users to determine what they like and provides recommended videos based on that user’s activity.
Advertising platforms give marketers access to these interests, allowing them to target a particular market—one relevant to their product and brand. This feature increases the conversion and engagement rate for your social media posts and ads.
Robisearch Limited will help you get a better understanding of digital marketing and how to do so efficiently. Reach us on 0716413386 or 0780655987 for more information and inquiries.