Why SEO is Important To E-commerce Businesses

5 Reasons Why SEO is Important for your Ecommerce Website

Why SEO is Important To E-commerce Businesses – E-commerce stores thrive on a steady stream of new customers and a loyal core of repeat buyers. Without new buyers to drive new revenue, it’s harder for your store to grow. SEO helps funnel-in new buyers that are more likely to buy from you. SEO enables you to gain the trust and confidence of online buyers, and thus increases their lifetime value to your business.

Here’s how these benefits work out for your store:

Attract more leads

There’s no better tactic than SEO for driving leads to your website. According to Outbrain, search is the number one driver of traffic to content websites – it’s over 300% more effective than social media. Likewise, 39% of all e-commerce traffic comes from search engine hits. Simply put, SEO puts your business directly in front of those looking for it, giving you more opportunities to sell.

Increase lead quality

E-commerce SEO doesn’t just attract more site visitors, it also helps pre-qualify your leads. Too often, e-commerce sites find themselves receiving clicks from people who aren’t ready to buy or who aren’t sure your store has the quality or reliability to meet their needs.

Unfortunately, merely clicking on your product pages won’t give them that information or help send them down your sales funnel. Instead, with SEO, you can identify precisely what those people want and present the information they need to make a decision.

Multiply sales

The more clicks from people interested in your products, the better your chances of higher sales and profit. Showing just how effective SEO is at attracting better sales, Backlinko reported that search engine leads have a 14.6% close rate. That’s absurdly impressive, considering that the average conversion rate for e-commerce stores is 2-4%.

Build authority

In search terms, domain authority refers to how trustworthy and respectable search engines think a website is. The more relevant and user-friendly your web content is, the more authority you have. Authoritative websites rank higher in search results and enjoy the trust of web searchers.

SEO is probably the most crucial tool for building authority. SEO helps you build a website that people trust and want to visit through the medium of spot-on content and reliable information.

Reduce marketing spend

SEO has the highest long-term return on investment (ROI) of any marketing tactic. For example, one study found that technical SEO (including keyword research and site speed fixes) produces an ROI of 117%. Amazingly, content-based SEO brings in even more, with an ROI average of 748%.

Essentially, these stats mean that with SEO, your marketing will eventually pay for itself. In fact, it will more than pay for itself — it will often bring in far more than it costs. But that’s not all.

The results of SEO are long-term, meaning you’ll enjoy their benefits for longer. Clicks from ads typically end when your campaign ends, but a well-designed product page will keep driving traffic for as long as it remains relevant.

Conclusion

By structuring your content with the right intent, you can provide the exact value that your web visitors are after. In return, Google will reward you with a higher ranking, and prospective customers will be  able o make purchases. Contact Robisearch Limited on 0716413386 or 0780655987 for the best SEO marketing strategies.

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Why Tours and Travelling Agencies Need Websites

Travel & Tours

Why Tours and Travelling Agencies Need Websites – With increasing dependence on technology, a website comes in handy for a variety of reasons. It could be anything from online promotion to increased branding and boost your sales. With a website, you can unlock so many benefits and opportunities to expand your business. Here are the top 5 reasons why you need a travel website:

Brand credibility

Having a website these days means building a brand credibility, one that helps with branding. Suppose, a customer visits your website, books a package and has a positive experience. Such clients will obviously recommend your website to their contacts and the process goes on. In short, a website helps you build your brand and reach new customers quickly. It gives a certain authority over offline travel agents.

Boost sales

Perhaps, the most important reason for having a travel website is to increase the potential to earn revenue. While an office can give you, say, 30 bookings in a day, on average, a website operates freely on the internet. It could be highly possible that sales are 5 or 10 times more than your usual sales. Multiple packages can be booked by various users visiting your website.

Visual Impact

A website can showcase your website digitally. And the more features you add onto your website, the more impact it creates on your visitors mind. Using pictures, custom itineraries, animated videos – anything can be used to enhance the appeal of a website. Such enhancements lead to creation of a visual treat for your visitors and therefore help in visitor retention.

Personalization of your brand

A website will help you to speak to your audience anytime, anywhere. They can scroll through the pages, see what they like and find out what they need. Your potential customers can see your services, packages and itinerary without visiting your office. The website should offer deals, offers and possibly a booking option. Such an experience will help them engage with your brand and make them inquire about a trip that they possibly want to book.

Easy access to contact information

You can’t work with a client if they don’t know how to contact you. With a website, you can share your e-mail, phone number and social media accounts so that clients can contact you quickly and efficiently. If you prefer to contact a client, you can even set up a contact form on your website that will allow users to submit their contact information to you so you can reach out to them at a convenient time.

Great place to share review from clients

Give new clients an opportunity to see what your past clients think about your work by sharing reviews on your website. Positive comments and reviews from clients can produce an increase in sales by 18 percent, which can be huge for new travel agents or agents wanting to expand their business. Just ask your clients for a review following their trip and post it on your website for all to see.

Offers a marketing platform

Marketing yourself to new clients is a big part of the travel agent business. With a website, you have a quick and easy place that you can point customers to who want to learn more about you. You can share your website on social media like your Facebook or Twitter page and even place it on business cards and print-outs that you give out to potential clients at conferences and events.

Conclusion

These are a few of many such features of a website. However, considering the current scenario in the travel industry, operating offline is going to be tough and sales would hit. A website can help you get the lost sales quickly. Moreover, having a website for your travel business leads to ease of access. The customer does not have to physically get out of the house to book a leisurely trip. Contact Robisearch Limited on 0716413386 or 0780655987 for a consultation or any inquiries.

 

 

 

 

 

 

 

 

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How to Grow Your Ecommerce business

Top 10 E-commerce Platforms In Kenya - Creative VMLY&RPeople’s ideas about trust are constantly changing. So you need to build an e-commerce website that can survive the situation, be reliable, and stand out. Here are a few best ecommerce practices in 2023 to make your eCommerce website more reliable and trustworthy.

Identify your audience

Ecommerce businesses need to focus on qualified target audiences in order to grow. Start by identifying buyers who are already interested in, or have a need for, your products or services. You can identify highly relevant keywords that people use in organic search. Your social media marketing strategy can identify this audience with user demographics provided by social channels or by engaging with relevant groups on social platforms.  Targeting specific buyers will make your marketing more efficient.

Encourage repeat business

Customer retention is a cost effective strategy that offers the same value to ecommerce businesses. A study has found that acquiring a new customer costs six to seven times more than retaining existing ones. New customer acquisition is necessary but encouraging repeat business is even more efficient, and there are several ways to do it.

Provide excellent customer service

Your ecommerce experience should make shopping, comparing options, and purchasing simple for visitors. A well-designed product page aims to provide all of the information buyers need, but some customers will still have questions. One effective way to allow buyers to contact customer service is chatbots. A chatbot is an automated feature that allows customers to voice their questions or concerns and get immediate responses. Faster answers increase the chance of a purchase.

Market to all stages of the funnel

A marketing strategy that targets every stage of the funnel helps grow your ecommerce business because you’re less likely to miss opportunities and more likely to make life-long customers. When a buyer meets your brand in the awareness stage and uses your site content to move all the way to action, you’ve built a lot of trust with that customer.

Implement content marketing

Content marketing requires a fair amount of resources. Some companies outsource content creation in order to keep internal teams focused on other work. Strategic content marketing is the core of a modern SEO strategy — driving search traffic to your site so new customers can find your brand, products, and services.

Make your website user friendly

An easy to navigate website is a good website. And overall a strong website helps you convert visitors into customers. A click or two to find what the customer wants, and they are satisfied.

Know the customer experience

It is important to create the best customer experience. But, it’s a mistake to only focus on customers with good reviews. Pay attention to customers who have had a bad experience. Make it a goal to make an impact on every customer. Ignoring customer complaints will make them feel worthless and lose faith in your service. So be sure to spend time talking to these customers.

Business and retail are moving into digital markets faster than ever, which means it’s a great time to grow an ecommerce business. There will be challenges along the way but that is where Robisearch Limited comes in to offer assistance. Robisearch Limited offers the best ecommerce services and training. Reach us today on 0716413386 or 0780655987.

 

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