How Businesses Can Use Bulk SMS This Festive Season

Christmas festive season is here and it is a great opportunity to reconnect with our customers and clients. You can plan out effective bulk SMS marketing strategies during festivals. This will help you in making a better connection with your customers and increase your sales. A proper Bulk SMS campaign can increase sales by up to 200% in just a couple of days during the Christmas season. Many popular Brands use SMS for marketing their products or services during this season.

Below are a few tips on how you can use Bulk SMS this festive season to increase sales:

Welcome new clients

Sending a bulk SMS to welcome a new customer is a way of showing interest and contributes to a high level of customer service. If a customer has signed up for an online newsletter or opted into an SMS marketing list.

Send festival greeting SMS

Festive season is the time when usually people are willing to do shopping. Sending the festive greeting SMS at this time will surely bring customers to your shop again.

Order confirmations and delivery updates

Contact customers with a bulk SMS text to let them know that their order has been received. This is another significant way of providing exemplary customer service.

Mobile coupon redemptions

Coupons delivered via SMS have redemption rates 10 times higher than printed coupons.

Using links to promote your online presence

You can incorporate links in SMS messages to encourage the customer to look at your site. View seasonal promotions, new products, and blogs. Smartphone capabilities can effectively ensure that customers are simply a text message and a click away from viewing your site.

Discount offers

98% of SMS messages are opened within the first 3 minutes they are sent to the recipient. Studies show 45% of shoppers say sales and discounts are the most important factor for festive shopping and they prefer SMS over emails.

Seamless integration with your business application

Bulk SMS has an API that you can easily integrate with your business application so that you can seamlessly send SMS to your audience without so much hustle.

Cost effective

Text messages are cheap especially if you buy them in bulk. No other marketing method provides such affordable results, particularly if compared with traditional marketing methods, such as TV, radio or print media. This will help you get more clients and also save money at the same time.

SMS Marketing engages your customer directly, at a personal level, and can direct them straight to your business. It is important to take advantage of SMS marketing this festive season. For more details on Bulk SMS Services, kindly get in touch with us on 0716413386 or 0780655987.

 

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Benefits of Bulk SMS to Retailers

Bulk SMS stands apart from other marketing channels with direct, immediate, native-to-mobile engagement with no app required. It also features the highest open and response rates of any mobile channel: users open 98% of SMS texts received, 90% of those within three minutes of receiving them. Even compared to a channel like an Email, SMS has 6-8x higher engagement than email and a 32% response rate. With numbers like these, SMS can be a valuable component of your customer engagement toolkit.

Bulk SMS marketing gives you the unique ability to engage customers no matter where they are in your sales funnel. Send promotions to new customers to get them browsing. Offer reminders and discounts to save an abandoned purchase. Keep customers in-the-know with order and shipping notifications. Below we discuss the benefits of bulk SMS to retailers.

Direct delivery

SMS is among the most direct ways of communicating with clients, besides meeting face-to-face and a direct phone call. Since the other 2 can be complicated, time-consuming and expensive, it’s clear who’s the winner!

Trackable analytics

SMS can easily be trackable too, most providers offer delivery reports which can be a great source for interrogating what successes you’ve had with your SMS deliveries, so you can fully and accurately rate the success of your campaigns. You can then take lessons learned into the next campaign.

Reliable

Mostly as mobile phone SMS messages are generally safer than email which can deliver all kinds of shady attachments.

Simple and easy

Due to its simplicity and reach, SMS has become a globally adopted communication channel. Everyone knows how to open, read and text a message. Moreover, thanks to the limitation in length (160 characters), messages are small, direct, concise and go straight to the point.

Precise

Once you have your audience segmented, then you can accurately target groups of customers with a variety of marketing messages. Understanding what works and what doesn’t means you can refine your approach to maximize sales potential.

Efficient

The ability to schedule text messages means that you can save time in planning your campaign, you don’t need to write each message individually, so groups of people can be targeted with scheduled texts.

Cost effective

Text messages are cheap especially if you buy them in bulk. No other marketing method provides such affordable results, particularly if compared with traditional marketing methods, such as TV, radio or print media.

Immediate delivery

As far as delivery goes, SMS is pretty quick, and it’s also efficient – taking only seconds to reach a vast audience. It’s rare to get such a quick and fast personalized message to an audience with that kind of speed.

Immediate results

You will instantly be able to see those who have received it, along with other analytical data such as those who have opened it, read it and of course, the important one, which is those who have responded.

Global marketing

Text messages are designed to reach anyone who has a reasonably modern mobile device and a cell phone signal. So you can reach millions of people in an instant, anytime, anywhere.

So if you are a retailer or have an online website, give bulk SMS marketing a go, your customers will love it and I am sure you will soon start to see the benefits. To see just what bulk SMS marketing can do for your business, reach out to Robisearch Limited on 0716413386 or 0780655987.

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