Four Types of SEO Strategies To Give Positive Results To Your Business
Search engine optimization is the process of improving your website to increase your rankings on Google for key terms related to your business. SEO is one of the most effective digital marketing tactics you can invest your time into, and there are a variety of ways you can take advantage of the practice.
Here are four key types of SEO that you can get started on:
On page SEO
On page SEO is the most common strategy that businesses focus on for their sites. This strategy refers to changes you make on your site that positively impact its performance. One of the most common on-page SEO optimizations is keyword optimization. When users conduct searches, they use keywords to generate a list of relevant search results. To help valuable leads find your business, you need to conduct keyword research to discover the keywords and phrases people search online to find your products and services.
By targeting keywords related to your business and creating valuable content, you can help your business appear higher in search results — and ultimately, you will earn more leads and revenue.
Another on-page SEO strategy is optimizing URL structures. When users are on your page, you want to help them remember your page. A customized URL structure will help you optimize your site and make it easier for your leads to remember your site.
Off page SEO
Off page SEO involves optimizations to your site that don’t happen on your site. These are external factors that influence your site’s performance. One of the biggest off-page SEO factors is social media sharing. When you share your site link on your social media pages, you can’t control how your audience interacts with your links on your social pages. This is an external ranking factor that can help your site perform better.
It’s important to note that social signals don’t directly impact your SEO. They have no direct effect on improving your ranking but can lead to behaviors that help improve your ranking. Some other off-page SEO factors include reviews and backlinks. These things drive traffic from other places to your website.
Technical SEO
Technical SEO involves optimizing the backend of your site to help it run properly and improve your site’s ranking. These are elements that are on the backend of your site. You can have a beautiful looking site, but it won’t matter if the technical aspects of your site aren’t optimized. One of the biggest technical SEO aspects is page speed. When users visit your page, they don’t want to wait forever for it to load. If you want to see the best results with your page, you must ensure it loads quickly.
You can optimize your site for mobile by implementing a responsive design. This ensures that your website adapts to fit a user’s device. It provides a better experience for them.
Voice search SEO
One of the newest types of SEO optimizations is voice search. Voice search SEO has become one of the most popular ways to conduct searches. With devices like Alexa, Google Home, and Siri, voice search will continue to grow. Voice search SEO requires optimizing for the right keywords. You must optimize your site for words that your audience will verbally use. This includes slang words.
When you optimize for voice search SEO, you must optimize to deliver information quickly. Users conduct voice searches to get quick answers. This means you must structure your content to make it easy for Google to pull the information. You can create bulleted lists to make information easier to see. Putting the most important information first to answer a query will also help.
In addition, you’ll also want to consider slang. If there is a certain way that people search for information surround your business, use that slang to help direct leads to your page.
In conclusion, these are four of the main SEO strategies that companies use to help them drive valuable traffic to their website. For more information, contact Robisearch Limited on 0716413386 or 0780655987