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Why Your Restaurant Should Have A Website
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    • About Us
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      • Nairobi Branch
      • Kisii Branch
      • Mombasa Branch
      • Kampala Branch
    • STOP AJALI
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    • Robisearch Erp
      • Robisearch ERP Features
      • Robisearch ERP
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Business

  • Robisearch
  • Business, Business Growth, Information Technology, Marketing, Strategy, Technology for SMEs in Kenya, Uncategorized
  • July 31, 2023

Why Your Restaurant Should Have A Website

Why Your Restaurant Should Have a WebSite? | WebSelf.net

Why Your Restaurant Should Have A Website – While there are general advantages for every business in creating a website, there are a number of specific advantages that can benefit a restaurant. Here are a few reasons why your restaurant should have a website:

A website communicates key information about your restaurant

A website gives you a platform to provide the basic information your customers may need to know about your restaurant. This  includes hours of operation, directions, payment methods and more. By answering these basic questions, you can decrease the amount of time your managers and staff need to spend answering phone calls. You can also keep customers aware of any promotions, such as lunch deals or Christmas offers.

Increases awareness of your business

When people are looking for information the first place they will look is on the web. It is important that if someone is looking for your business they can find the information that they need quickly so they are less likely to become disgruntled and consider your competitor(s).

You can build a solid brand image

A website will help your business to build a professional image. Particularly if you are just starting out, a website is a great method for helping customers become acquainted with your brand. With the correct marketing it may even convince customers to seek you out and try for themselves. High quality images will help entice customers to visit.

You can improve search rankings

By investing time into search engine optimisation (SEO) you can help your business show for related search terms. For example if your website shows for someone searching ‘late night café’, ‘Italian restaurant’ or ‘family friendly pub’ you will gain more exposure and hopefully more customers.

You can include customer testimonials

You can include customer testimonials on your website or if your restaurant has been lucky enough to be featured in a publication such as a review by a restaurant critic in a newspaper you can link to this from your site. This will help to build your restaurant’s credibility.

A website may also help your chances of being reviewed by bloggers as they have a resource to gain information about your history to add to their article.

Differentiate your business from the competition

If all of your competitors have an online presence it only makes sense that you should too. Many competing restaurants may already use a website to promote themselves; stealing your business. A well-presented easy to use website will help you highlight what you do well and may persuade customers to pick you over alternatives. Lack of a website may also suggest that you are no willing to invest into your business.

Conclusion

If you don’t yet have a website for your restaurant you are missing out on potential customers. Robisearch Limited helps small businesses build easy-to-use, reliable websites that perform well and have all the features needed to build an excellent online presence. For more information about getting your restaurant online why not drop us a call on 0716413386 or 0780655987.  We specialize in helping small businesses make their stamp online and will be happy to talk you through the options and price packages available.

 

 

 

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  • Robisearch
  • Business, Business Growth, Digital, Information Technology, Marketing, Results Delivery, Sales Analysis, Technology for SMEs in Kenya, Uncategorized
  • June 26, 2023

How To Grow your Business With Bulk SMS Campaigns

WHY YOU NEED OF BULK SMS FOR MARKETING FOR YOUR BUSINESS. - Robisearch ltd

How To Grow your Business With Bulk SMS Campaigns – Bulk SMS marketing, is a marketing strategy that involves sending promotional messages or alerts via SMS (short message service) to a targeted list of subscribers. This approach allows businesses to reach their customers directly on their mobile devices, making it a highly effective and efficient marketing channel. For a successful bulk SMS campaign:

Keep it concise and brief

One SMS text message comprises 160 words. To ensure the most efficient campaign, it is important to select the words you use carefully. Straight to the point and immediately. The benefit or reward offered to the person receiving the message must be clearly stated.

Inspire a sense of urgency

Make sure you set an expiry date for your vouchers and discount coupons. Your vouchers’ limited validity creates a sense of urgency for your clients, which leads to more conversion rates. Robisearch Limited offers a simple method to design and deliver and redeem Mobile vouchers!

Include a clear call to action

Make sure that the purpose behind the message is clear. The recipient should take action on the information you have sent to take action, so explain what they must take to gain the information you’ve given.

Know the time your customers are likely to respond

Select the ideal moment to send out Bulk SMS messages to your clients. If you want to trigger an action or a response, ensure that you give your customers enough time throughout the day for them to respond. It is also possible to use the Robisearch Bulk SMS to create your messages today and then plan them to be delivered whenever you wish.

Find the frequency that is right for you

Do you need to send Bulk SMS messages daily, weekly or monthly? If you send messages often, users may become annoyed and opt to stop using the service. If you wait longer between messages, the user may lose interest and have forgotten why they joined, to begin with.

There is no set amount of messages you should send out each month or week – the frequency must be adjusted depending on the audience you’re targeting and the goal of your messages.

Less is more

Manage your contact groups appropriately and refrain from sending your recipients the same text marketing message. Keep your communications relevant and fresh.

Keep your data base clean

It is expensive to keep sending messages with old phone numbers. Ensure you check regularly and remove the numbers that cannot be reached to save time and cost. Three strikes and you’re out is a great rule of thumb.

Use keywords to increase your data base

Use an SMS keyword (e.g. 30% offer on all software this month contact us on 0716413386) to build your opt-in list of customers who choose to receive alerts via SMS. Print this out everywhere, and you’ll quickly build the number of people who opt-in to follow you. SMS marketing may be disruptive when sent to someone who hasn’t consented. Ensure that you protect your company’s reputation by ensuring the recipients have given you permission to contact them.

Know your audience

Be sure that the person receiving it is attracted by the items you provide. There is a good chance that each message or offer will have to be targeted to specific segments of customers. Location, gender, age and previous purchases should be considered when email distribution. For instance, you shouldn’t give complimentary lipstick to men since the likelihood is that your response rate would be a minus, and certain customers might decide to opt out of your mailing list due to this.

Conclusion

Bulk SMS marketing is a powerful tool for businesses looking to reach a large audience quickly and effectively. By following the tips and strategies outlined in this guide, you can create successful SMS marketing campaigns that engage and convert your target audience. Robisearch Limited provides businesses with bulk SMS marketing that is  incredibly cost-effective and efficient way to grow your business and increase brand awareness. Contact us on 0716413386 or 0780655987 for more information on bulk SMS marketing.

 

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  • support@robisearch.com
  • Business, Business Growth, Marketing, Technology for SMEs in Kenya
  • June 12, 2023

Advanced strategies for bulk-SMS marketing

Advanced strategies for bulk SMS marketing – To achieve exceptional results and drive meaningful engagement with your audience through advanced mass marketing techniques, consider the six key strategies listed below.

1. Set your goals and define your target audience

Clearly define the objectives and purpose of your campaign. For example, it could be increasing click-through rates, reducing bounce rates, or any other metric you want to optimize.

To enhance the effectiveness of your SMS marketing, it’s crucial to identify your target audience and gain insights into their interests and preferences. This allows you to customize your text messages in a way that resonates with your audience and captures their attention.

By understanding their needs, preferences, and behaviors, you can craft more relevant and engaging messages that are more likely to drive desired actions and generate positive responses.

2. Use automation and personalization

Implementing automation allows you to streamline various aspects of your bulk SMS marketing campaigns, saving time and resources. For instance, you can schedule messages, manage large volumes of SMS communication, all while improving efficiency and effectiveness, and adding flexibility to your business.

Furthermore, you can use automation tools to segment your audience based on demographics, age, gender, interest, or previous purchases. This allows you to send personalized messages at scale, improving your SMS conversion rates.

3. One of the advanced strategies for bulk-SMS marketing is to integrate SMS marketing with other marketing channels

Combining bulk SMS marketing with other marketing channels enables you to create cohesive and multi-dimensional marketing campaigns. For example, you can include SMS opt-in prompts on your website or email newsletters.

Maximize engagement and extend your online presence by strategically integrating links to your social media pages directly within your text messages.

By including clickable links to your social media platforms such as Facebook, Instagram, Twitter, or LinkedIn, you provide recipients with a seamless user experience and a convenient pathway to explore and connect with your brand further.

4. Improve campaign results with data-driven insights

Using data analytics tools helps you evaluate the performance of your bulk SMS campaigns to enable you to make informed decisions. For example, you can conduct A/B testing on your marketing campaigns to optimize performance.

To do this, create two different versions of your marketing campaigns and allocate equal SMS marketing elements—content, visuals, call-to-action, and recipients—to each group. Launch both versions simultaneously and closely monitor specific metrics (click-through and response rates),

Subsequently, you can use statistical analytics to gain insights into each group and determine which yields desired results.

5. Create dynamic and interactive SMS content

Instead of sending generic messages, focus on crafting concise, dynamic content that appeals to subscribers. Fortunately, you can add links, surveys, or polls to encourage recipients to respond or take action.

In addition, you can add relevant multimedia elements—such as images, audio, or videos—to make your text messages more engaging.

6. Maximize performance with SMS marketing integration

By seamlessly connecting your SMS campaigns with your marketing infrastructure, CRM system, etc., you gain real-time insights and enhanced capabilities to connect with your audience at the right time and in a personalized manner.

As customer communications continue to evolve, bulk text messaging emerges as a powerful and enduring tool. To stay ahead of the curve, it is essential to embrace the potential of bulk SMS marketing.

By incorporating this strategy into your customer engagement initiatives, you can tap into a highly effective and widely utilized communication method.

Luckily, Robisearch LTD is a leading SMS marketing software capable of handling all your texting needs

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  • Robisearch
  • Business, Digital, Information Technology, Uncategorized
  • June 7, 2023

Why Tours and Travelling Agencies Need Websites

Travel & Tours

Why Tours and Travelling Agencies Need Websites – With increasing dependence on technology, a website comes in handy for a variety of reasons. It could be anything from online promotion to increased branding and boost your sales. With a website, you can unlock so many benefits and opportunities to expand your business. Here are the top 5 reasons why you need a travel website:

Brand credibility

Having a website these days means building a brand credibility, one that helps with branding. Suppose, a customer visits your website, books a package and has a positive experience. Such clients will obviously recommend your website to their contacts and the process goes on. In short, a website helps you build your brand and reach new customers quickly. It gives a certain authority over offline travel agents.

Boost sales

Perhaps, the most important reason for having a travel website is to increase the potential to earn revenue. While an office can give you, say, 30 bookings in a day, on average, a website operates freely on the internet. It could be highly possible that sales are 5 or 10 times more than your usual sales. Multiple packages can be booked by various users visiting your website.

Visual Impact

A website can showcase your website digitally. And the more features you add onto your website, the more impact it creates on your visitors mind. Using pictures, custom itineraries, animated videos – anything can be used to enhance the appeal of a website. Such enhancements lead to creation of a visual treat for your visitors and therefore help in visitor retention.

Personalization of your brand

A website will help you to speak to your audience anytime, anywhere. They can scroll through the pages, see what they like and find out what they need. Your potential customers can see your services, packages and itinerary without visiting your office. The website should offer deals, offers and possibly a booking option. Such an experience will help them engage with your brand and make them inquire about a trip that they possibly want to book.

Easy access to contact information

You can’t work with a client if they don’t know how to contact you. With a website, you can share your e-mail, phone number and social media accounts so that clients can contact you quickly and efficiently. If you prefer to contact a client, you can even set up a contact form on your website that will allow users to submit their contact information to you so you can reach out to them at a convenient time.

Great place to share review from clients

Give new clients an opportunity to see what your past clients think about your work by sharing reviews on your website. Positive comments and reviews from clients can produce an increase in sales by 18 percent, which can be huge for new travel agents or agents wanting to expand their business. Just ask your clients for a review following their trip and post it on your website for all to see.

Offers a marketing platform

Marketing yourself to new clients is a big part of the travel agent business. With a website, you have a quick and easy place that you can point customers to who want to learn more about you. You can share your website on social media like your Facebook or Twitter page and even place it on business cards and print-outs that you give out to potential clients at conferences and events.

Conclusion

These are a few of many such features of a website. However, considering the current scenario in the travel industry, operating offline is going to be tough and sales would hit. A website can help you get the lost sales quickly. Moreover, having a website for your travel business leads to ease of access. The customer does not have to physically get out of the house to book a leisurely trip. Contact Robisearch Limited on 0716413386 or 0780655987 for a consultation or any inquiries.

 

 

 

 

 

 

 

 

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  • Robisearch
  • Business, Information Technology, Marketing, Technology for SMEs in Kenya, Uncategorized
  • June 7, 2023

Positive Impacts of Social Media Marketing on Businesses

What Is Social Media Marketing? | Hot Dog Marketing

Positive Impacts of Social Media Marketing on Businesses – Social media marketing is a form of digital marketing that leverages the power of popular social media networks to achieve your marketing and branding goals. But it’s not just about creating business accounts and posting when you feel like it. Social media marketing requires an evolving strategy with measurable goals. With such widespread usage and versatility, social media is one of the most effective free channels for marketing your business today. Here are some of the specific benefits of social media marketing.

Generate leads and customers

You can also generate leads and conversions directly on these platforms, through features like Instagram/Facebook shops, direct messaging, call to action buttons on profiles, and appointment booking capabilities.

Increase brand awareness

The visual nature of social media platforms allows you to build your visual identity across vast audiences and improve brand awareness. And better brand awareness means better results with all your other campaigns.

Build relationships

These platforms open up both direct and indirect lines of communication with your followers through which you can network, gather feedback, hold discussions, and connect directly with individuals. The bigger and more engaged your audience is on social media networks, the easier it will be for you to achieve your marketing goals.

Improved customer satisfaction

Social media is a collaboration and networking site. It is important to build a tone for your business with these channels. Customers value the fact that they receive a customized response instead of an automatic reply when posting their comments on their websites. Every customer engagement on your social media pages offers an opportunity to view your customers online. If someone has a question or a concern, you can use verbal communication to resolve the problem on social media.

Increase search Engine ranking

It’s a great resource to move traffic to your website. Social networking can become a big source of traffic on your website when it’s done correctly. Social networking posts with some website traffic in your company allow more effort than required to achieve significant success. To achieve greater rankings and to hit your website, optimization of search engines is crucial.

Enhanced brand loyalty

A loyal consumer base is one of the core priorities of almost all companies. Given the traditional combination of customer satisfaction and brand loyalty, it is necessary to interact frequently and start building relations with customers. Social media is not just about launching products and promotional campaigns for the brand. Consumers see these channels as a service channel for interacting directly with the product. The millennium is considered to be the most loyal brand consumers ever.

Conclusion

It is obvious that the benefits of social media marketing are excellent. If you still don’t have the right account, create one! Add full details for your company and publish some useful content to start attracting readers.

The positive outcomes of social media marketing are so significant that if you refuse to adopt it, you may skip a fantastic business opportunity.

Do you need help with social media marketing?

Robisearch Limited can help you do social media marketing to help improve the brand awareness of your business ultimately helping you to close more sales! Reach us on 0716413386 or 0780655987.

 

 

 

 

 

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  • Robisearch
  • Business, Technology for SMEs in Kenya, Uncategorized
  • May 29, 2023

Why Companies Need Task Management Software

People® employee task management system software!

Why Companies Need Task Management Software – Task management is crucial for companies. It gives a clear picture of the work you and your team need to complete and organizes it so you can identify what tasks to tackle first. Using task management, you can see what you are working on now and what is coming up. It also helps you identify your priority tasks, determine how much time is needed for each one, and what’s the best approach to schedule your workload.

Task management software is the easiest way to implement an effective task management system within your organization. This digital platform offers the best task management solution, assisting both individuals and teams in handling their duties. There’s a wide range of features these tools offer, the most common being task scheduling and task assignment, task customization and organization, time tracking, task tracking, task progress tracking, and accurate reports. Some of the benefits of having a task management software includes:

Enhanced performance level

Task management helps with the delegation of tasks and coordination of team members to work towards a common goal from one centralized dashboard. For instance, if the project manager observes that a certain action is delaying the schedule of the project or causing a disparity in the activities that follow, they will encourage the project participants to be more effective and productive, thus creating a stimulating environment.

Streamlined workflow

You’ll rarely have the luxury of focusing on one task at a given time. Most of the time you’ll likely be juggling several tasks at once which could easily lead to chaos. Getting your duties organized to streamline the entire task managemеnt workflow will significantly increase the entire team’s efficiency and help you achieve your goals.

Better time management

Task management lessens time wasting, which is a crucial factor in most workplace mistakes. By reducing the time wasted on assignments and their completion, there will be more time for your team to focus on other key projects. Moreover, setting deadlines using task management makes it possible for you to complete assignments on schedule. Additionally, it frees up more time for you to spend on yourself rather than spending it on pointless duties.

Creative problem solving

To manage many of our daily tasks and perform at our highest levels, we require creativity. Task management gives us the knowledge we need to handle problems promptly and creatively. People are able to break up difficult jobs into manageable pieces and solve them fast depending on the situation.

Remote teams support

Тask management software is crucial for enhancing team collaboration and providing better support. All team members will be able to see task boards where they can find all their tasks assigned, so they won’t need to nag their task managers or fellow team members looking for basic information. This is specifically important for hybrid or fully remote teams where members have diverse work schedules and time zones.

Automation of repeatable tasks

Some activities, such as a quarterly meeting or a monthly report, take place at set times each year. Utilizing automation and project templates, the best task management tool will create specific tasks at a specific time, according to the demands of the project manager, as opposed to setting up each of them manually.

View all ongoing tasks at once

A key benefit of any task management software is that it presents all the tasks in a comprehensible way. With task management software, every team member can view the status of all ongoing tasks at once. Rather than manually viewing the status of tasks and tracking the performance of team members, using the tools that come with task management software for tracking can save valuable time.

Easily access and sync data

These days organizations are handling huge volumes of data every day. Some of the data pertains to the core areas of the business, but the rest may be for administrative purposes only. As such, storing and handling data has become important.

Sometimes employees may need to work outside the organization, from home or the client’s office. They may need access to data. In the absence of task management software, employees may have to carry data along with them in external storage devices. Carrying data on external drives is quite inconvenient and consumes a lot of time in transferring data. Besides, there is always a risk of losing data or the external drive.

Conclusion

Task managemеnt software helps you structure the responsibilities to produce the best results. You’ll be able to break down complex tasks, prioritize, delegate, and collaborate effectively. Robisearch Limited offers you a customized task management software for your business. Contact us today on 0716413386 or 0780655987.

 

 

 

 

 

 

 

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  • Robisearch
  • Business, Technology for SMEs in Kenya, Uncategorized
  • April 26, 2023

Benefits Of Restaurant Point Of Sale Systems

8 Benefits of Android POS Systems. - NEXTGEN IDEAS

Benefits Of Restaurant Point Of Sale Systems – A Restaurant Point of Sale system is typically where a customer makes a payment in exchange for goods or services. It is a combination of hardware and software that creates a complete transaction process. The system can be composed of many components such as a register screen, credit card reader, receipt printer, and software. If you’re a restaurant owner or manager, you know the importance of workplace efficiency. Restaurant POS systems provide business owners with a range of industry-specific functions that can improve operations and other critical business elements. Below, we discuss some of the benefits.

Restaurant floor management

If you own a dine-in restaurant, managing your reservations can be a difficult task during peak times. Fortunately, restaurant POS systems allow you to build a physical map of your restaurant and accept reservations via an online portal. This makes the process of managing your restaurant floor much more practical for your team of hosts.

Manage staff and time sheets

In many cases, restaurant POS systems now allow you to manage your staff time sheet digitally. You can also set up ‘clock in and clock out’ functions that track staff hours for payment. It’s an excellent way to bring your staff management under a single roof.

Integrate online orders

If you’re currently using an online order platform for your takeaway food service, it’s critical that it can integrate into your current POS system. Many restaurant POS systems will allow you to integrate external ordering platforms, which can automate the process of accepting payments and beginning the preparation phase for online orders.

Endless menu options

If you’re a restaurant owner that loves updating your menu with custom specials and seasonal offerings, a restaurant POS system can help you quickly update your current selections. Many modern systems allow you to control your menu from an offsite computer, which means you won’t have to leave your office to synchronize your new menu across multiple terminals or locations.

Live order changes and tracking

Some POS systems typically utilize ticket printing for placing orders to the kitchen. While this is a relatively effective method for communicating with your chefs, it doesn’t allow you to update orders, change requests, or track the progress of the meal that’s being prepared. Modern POS systems now allow you to make amendments directly from your POS portal.  Staff won’t need to walk back to the kitchen to change customer requests or mistakes manually.

Automate accounting reports

If you’re not using integrated accounting software, you’re already spending too much time crunching numbers, and too little time focusing on your restaurant. Fortunately, many restaurant POS systems integrate accounting software platforms to provide automated accounting benefits. This is an excellent way to avoid the headaches associated with tax season.

Increase efficiency

By accessing the core benefits of a restaurant POS, you can ensure that your business runs as smoothly as possible. Key features such as floor management, timesheet management, inventory tracking, and contactless payments allow you to focus on other components of your business. They also give your staff the tools they need to avoid mistakes and increase their productivity.

If you currently own or operate a restaurant, bar, or other hospitality business, it’s critical to use the best available software based on your business type. Robisearch Limited offers one of the top restaurant POS systems on the market. Reach us on 0716413316 or 0780655987 for more information or inquiries.

 

 

 

 

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  • Robisearch
  • Business, Technology for SMEs in Kenya, Uncategorized
  • April 25, 2023

Reasons Why Customer Feedback is Important To Your Business

Reasons Why Customer Feedback is Important To Your Business – Customer feedback is information provided by customers about their experience with a product or service. Customer feedback helps in understanding how customers perceive your brand. Organizations can make better decisions and improve the user experience with the feedback given by customers, employees, suppliers, stakeholders, and vendors.. The goal is to understand their level of satisfaction and to help product, customer success, and marketing teams identify areas of opportunity. Effective customer feedback is important to do the following:

Augment the marketing strategy

Customer feedback provides vital information about user requirements and expectations. This information helps the marketing team to frame a better launch and positioning strategy.

Identify customers preferences

While launching a new product or software, customer feedback is vital to understanding the pain points, requirements, and choices of the users. With the help of customer feedback software, it’s easier to gather, segregate and evaluate the data. This process of identifying the customer requirements and providing solutions accordingly will make the customers feel valued and involved in the product-building process.

Lower the developmental costs

Early customer feedback allows developers to avoid major product or service changes and flaws. This way they can save time and eventually developmental costs. This step helps in fixing any issues before the release of the product or service. Hence customer feedback saves time and developmental costs for the company.

Improve the product or service quality

Customer feedback provides insight into what’s working well about your product or service and what should be done to improve the experience. You might have the best expertise in your market or industry, but your professional knowledge will never be more valuable to business performance than customer insights.  Customer opinions help you ensure that your offerings meet their expectations, solve their problems, and fulfill their needs.

Enhance the team efficiency

Customer feedback is based on the users’ experience with the product or service. The user feedback provides valuable information that helps the team complete their task efficiently and deliver it on time.

Measure customer satisfaction

Customer satisfaction and loyalty are crucial factors determining a company’s success. It is directly linked to several benefits, including increased market share, lower costs, or higher revenue. There’s an undeniable connection between customer satisfaction and business performance, that helps ensure that your clients are happy with your products and services. The best way to determine if you meet your customers expectations is to gather their feedback and opinions.

Provide better user experience

Today’s marketing is heavily based on a user’s experiences with products, services, and brands overall. By focusing on providing the best customer experience at every touch point, clients will stay loyal to your brand. And the most effective way to give them an amazing experience is to ask them what they like about your service and what should be improved.

Prevent customer churn

Customer feedback is an opportunity to prevent customer churn and foster long-term relationships with them. Unhappy customers need a little extra work – pick up the phone and call them, hone in on their pain points, and strive to provide an effective solution. Checking on them regularly and showing you care goes a long way in building a healthy business relationship and ensuring customer retention.

In conclusion,customer feedback is one of the most reliable sources of data used for making business decisions. Taking their suggestions into consideration may reveal where you should allocate your money to get the highest return on investment.  To help you get immediate and prompt customer feedback, Robisearch Limited offers you the customer feed back software. It is real time and easy to use. Your clients can give suggestions, complaints or recommendations. For more information on the customer feedback software, contact Robisearch Limited on 0716413386 or 0780655987.

 

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  • Robisearch
  • Business, Business Growth, Technology for SMEs in Kenya, Uncategorized
  • April 18, 2023

How Small Businesses Can Benefit From Technology

Benefits of Technology in business | Importance, Advantages & Role of Technology in startup and small business

How Small Businesses Can Benefit From Technology – Technological advances enable small businesses to work more efficiently in a number of different ways. Whether that means collaborating with remote colleagues using video-conferencing software or texting customers to request a Google review, technology allows businesses to more effectively reach their goals.

Technology in business today continues to impact the world profoundly. It has played a big part in the tremendous growth in trade and commerce we are currently experiencing.

Modernization of IT infrastructure generates innovative solutions that allow small enterprises to tap into their full potential. From Infrastructure as a Service, high-speed internet to cloud technologies, the future is bright for companies willing to adopt the change. Here are some benefits of technology solutions for business.

Meeting Customers needs

Customer service is paramount for both big and small businesses today, and the customer experience often begins when a prospect reaches a company website. Web chat software can help small businesses reach out to prospects in an automated but personal way. When businesses are able to offer help and answer questions through a chat solution, prospects may be able to make the purchasing decision sooner.

Many organizations use the power of social proof to captivate their audience by asking customers to post reviews online. This process can be automated through review-request software, which can be set up to automatically email or text customers, asking them to post a Google review of their experience. This gives prospects the ability to see what other customers think of the business, and enables the business to acquire new customers by building trust online.

Doing business online

For many small businesses, technology has opened up a new market online. While many companies still serve customers in person, many organizations have online stores. E-commerce allows small businesses to reach wider audiences that are outside of their geographical area, which can be particularly useful for small niche offerings.

Conducting business online isn’t limited to making sales. Technology enables businesses to give prospects the option to book business consultations and service appointments through calendar tools integrated with their websites. This gives website visitors the flexibility to book on their own schedule, rather than having to make a phone call during business hours.

Improving work life balance

While technology can cause employees to be overworked, it also enables many people to maintain a work-life balance. Improved network connectivity allows employees to work from home. Many organizations have full or partial remote offices, while others have policies where their teams can work remotely in cases of bad weather or outside appointments. This saves many employees from spending time commuting.

As most businesses are now paperless, employees are also able to work flexible hours outside of the office in cases where there is a work-life conflict. Collaboration, project-management software and video-conferencing tools ensure that colleagues can stay connected even when they are not physically in the same space.

Improved staff coordination and collaboration

Significant advances in communication technologies have allowed corporations to organize their teams better. Software products such as Asana and G suite improve collaboration among your staff members. VOIP systems, conference calls, and telepresence software allow employees to interact remotely from any part of the world. It improves efficiency in the running of the business as well as promotes better work-life balance.

Increased revenue streams

Technology solutions for business allow executives to generate new sources of revenue for their enterprises. The creation of e-commerce stores enables sales teams to target a broader customer base. Businesses are also tapping into the wonders of SEO and PPC marketing to generate more leads and revenue.

Better storage solutions

IT infrastructure modernization enables businesses to drop outdated legacy systems for cloud storage solutions. Cloud storage systems are reliable, allowing for restricted access to business information from any place in the globe. It enables your teams to work remotely, accessing the necessary information. It also eliminates the need to maintain bulky servers, saving on space and cost.

Improved data security

Technology solutions for business can help you better protect your corporate information. Network security threats are at an all-time high, costing the average small business a lot of damages. Tech support for small businesses can help create encryption and firewalls that enhance your data security.

Automation and productivity

The adoption of technology solutions for business allows small and medium-sized enterprises to run as efficiently as the larger corporations. Tapping into the benefits of high-speed internet and automation software allows for better handling of vital tasks. Automation tools can enhance your digital presence and engagement with your customers.

Improved business agility

Technology solutions allow small businesses to remain agile and quick to respond to change within the markets. Integration of various tech leads to increased collaboration among teams leading to better product development. Faster product launches, better quality innovations, and improved product features will drive your business growth.

In conclusion, there are endless possibilities for small enterprises that enhance their IT blueprint. The benefits listed barely scratch the surface on the potential of adopting technology solutions for business. Robisearch Limited offers various software like point of sale systems, ERP and biometric time attendance to help business in managing day to day activities. Contact us on 0716413386 or 0780655987 for the perfect software solution for your business.

 

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  • Robisearch
  • Business, Technology for SMEs in Kenya, Uncategorized
  • April 18, 2023

Benefits Of CRM To Retail Businesses

What is CRM? | Customer Relationship Management Software

Benefits Of CRM To Retail Businesses – CRM is a platform for managing and storing customer data. Including their details and habitual shopping pattern. It is a strategic approach to extending and retaining customers. You can use this system to increase your business capability. Further, it is also helpful for fast networking between teams within a company.

The benefits to having a customer relationship management system for a retailer are many. For businesses today, ensuring a positive customer experience is an extremely important aspect of differentiating themselves from competitors. Decision makers are now recognising that customer experience is as important as price and quality in terms of making a sale and staying ahead of the competition.

A CRM for retail stores comes with many unique benefits that help you track, understand, and manage your customers while providing a better overall experience for them throughout the buyer’s journey. Here are some of the main benefits of retail CRM software: 

Efficiently manage inventory levels

Managing inventory and having complete visibility into every stage of order fulfillment is a key benefit of a CRM in retail. It’s not uncommon for retailers to have two distinct systems for their customer relationship management and their inventory management—having both in one allows for a better customer experience.

Increased sales

A CRM tool can help you streamline your sales process, build a sales pipeline, automate key tasks and analyze all of your sales data in one centralized place, potentially increasing sales and productivity. A CRM helps you establish a step-by-step sales process that your employees can rely on every time and that you can easily tweak as issues arise.

Improved customer retention

Once you’ve procured and converted leads, it’s vital that you put in the work to retain them as customers and promote customer loyalty. High customer turnover can have many negative effects for your business, like diminished revenue or disrupted cash flow, so use your CRM and the information it provides about your customers to encourage repeat business. The CRM will provide sentiment analysis, automated ticketing, customer support automation and user behavior tracking to help you determine problems and quickly address them with your customers.

Automated sales reports

Your team can easily collect and organize data about prospective and current customers using the CRM software’s dashboard and reporting features, which allow employees to automate and manage their pipelines and processes. The CRM can also help your team members evaluate their performance, track their quotas and goals, and check their progress on each of their projects at a glance.

More accurate sales forecasting

With any business operation, you need to be able to review your past performance and strategically plan for the future. Using the automated sales reports in CRM software, you can identify key trends and get an idea of what to expect from your future sales cycle performance, while adjusting your goals and metrics to suit those projections.

Streamlined internal communications

Aside from facilitating communication between your business and your customers, a CRM can make it easier for your employees to communicate with each other. A CRM makes it easy to see how other employees are speaking with a potential customer, which helps your team maintain a unified brand voice. It also allows team members to send each other notes or alerts, tag each other on projects, and send messages and emails, all within one system.

Higher productivity and efficiency

CRM software uses marketing automation technology, which expedites menial tasks  and frees up your employees’ time to focus on work only humans can handle, like creating content. It can also ensure that no tasks slip through the cracks (e.g., all important emails are always sent to the right people). Additionally, a CRM can show you a dashboard of how your business processes are working and where your workflows could improve.

The benefits of a CRM in retail are significant. Positive customer experiences have long been a crucial factor in the success of businesses, and now more than ever businesses have to deliver. Streamlining customer service and utilizing data through a CRM provides the best opportunity to retain and gain customers. Contact Robisearch Limited today on 0716413386 or 0780655987 for the best CRM system in the market today.

 

 

 

 

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