With fewer options and rising frustrations, customers are in dire need of refined services. They also need to know their voices matter. They need to feel taken care of. Do that by asking for feedback. There are many strategies your hotel or restaurant can employ to ask customers thoughts and suggestions. There are also various ways to use that feedback to grow. The Robisearch online customer feedback platform will help you in receiving guest feedback, and how you can generate feedback to boost your business over time.
Below, we discuss some of the benefits of online customer feedback platforms to the hospitality industry.
Deliver better service
Service is the most crucial factor in the hospitality industry. Customers pay for the service and they expect the best. With the help of online customer feedback platforms, hotels, restaurants and resorts can get insight into the quality of their service. They can also find out what the customers expect from them. The Robisearch customer feedback platform gives real-time insights on the feedbacks received.
Enable better customer acquisition
When you’re running a restaurant or a boutique hotel, reputation is everything. However, that reputation comes to life through your customers’ words whenever they share their experiences with their friends and loved ones. Users keep your reputation alive. When they post photos and share comments about your business, they entice other potential customers. While asking for feedback is a great source of opportunities to innovate and improve, it’s also a perfect way to market your brand online and offline
Boost customer engagement
Engaged customers will recognize their role in the creation of your brand story. They will feel eager to contribute, and they’ll be more likely to stay loyal. When you ask for feedback, and make an effort to do so in a fun and exciting way, you engage your customers on several key levels. You make the feedback-generating process more engaging, and you make the customers feel valued.
Increase customer engagement
Superior customer experiences inevitably leads to repeat business. If your barbecue ribs are to die for and your service exquisite, your customers will come back for more. However, if they found the waiter unhelpful or the food subpar, it’s better for you to know. You have the opportunity to make it right. Asking for feedback and constructive criticism is the best way to increase retention over the long term.
Immediate damage control
Every business wants to give the guests their best experience but sometimes due to some or the other reasons a guest might become unhappy and could rate your business a down-thumb. The Robisearch customer feedback platform has a response-based notification feature which notifies the owner or the manager about the negative feedback received thus providing the business owner or the manager to reach out to the issues faced by the guest, solve them and make their experience a happy one.
Quality
Taking feedback from guests about the quality of food, or ambience is also very important. Some customers might like the food but they find the ambience very loud or unpleasing. They might not return to the same place. With guest feedback, hotels and restaurants can ensure that their quality is on par with the customer’s expectations.
Improvements
There is always a scope for improvements when it comes to your services. Different people visiting you might have a different level of perception regarding your services. It’s important to always ask them about this. The best way you might think is to talk to them, but what’s even better is to leverage the power of feedback where you can have all the words of your guests at one place and later analyze it on your computer, mobile or tablet. This digital way cuts the dependency on paper feedback which are not only tedious to manage but can also give you inaccurate results.
Service
Service is the most crucial factor in the hospitality industry. Customers pay for the service and they expect the best. With the help of customer feedback surveys, hotels, restaurants resorts, etc. can get insight into the quality of their service and what the customers expect from them. A customer feedback platform gives real-time insights on the feedbacks received.
In conclusion, your customers need to recognize your initiative to not just ask for their opinions but to actually take action and adapt where and when necessary. Even small-scale hospitality businesses should take on such a proactive mindset to connect with their target audience and ensure that their customers feel heard and valued.
Asking for feedback and acting upon it will set your brand apart, help you connect with your customers even during these challenging times, and allow your brand to outlive its competitors. Contact Robisearch Limited today on 0716413386 or 0780655987 and get your system installed today!