Digital marketing (also known as online marketing) is the use of the Internet to influence consumers. It is a broad field that includes attracting customers via email, content marketing, search platforms, social media, and more.

In short, digital marketing refers to all marketing efforts that occur on the internet.

Digital marketing helps you reach a larger audience than you could, through traditional methods, and target the prospects who are most likely to buy your product or provision. Additionally, it’s often more cost-effective than  outdated mode of advertising, and enables you to quantify success on a daily basis and you can tailor it as you see fit.

“In the   parlance of digital marketing, advertisers are commonly referred to as sources, while members of the targeted ads are commonly called a receiver.”

Digital Marketing

Key Performance Indicators (KPI) of Digital Marketing

Website Marketing

A website is the cornerstone of all digital marketing activities. A website should represent a brand, product, and service in a clear and memorable way. It should be fast, mobile-friendly, and easy to use.

Pay-Per-Click (PPC) Advertising

PPC advertising enables marketers to reach Internet users on a number of digital platforms through paid ads. Marketers can set up PPC campaigns on Google, Instagram, LinkedIn, Twitter, P-interest, or Facebook and show their ads to people searching for terms related to the products or services. PPC campaigns can segment users based on their demographic characteristics (such as by age or gender), or even target their   specific interests or location.

Content Marketing

The goal of   content marketing is to influence potential customers through the use of content. Content is usually published on a website and then promoted through social media, email marketing, SEO, or even PPC campaigns. The tools of content marketing include blogs, e-books, online courses, info-graphics and webinars among others.

Email Marketing

This is   still one of the most operative digital marketing channels. Email marketing is the medium to get in touch with your potential customers or the people interested in your brand. Many digital marketers use all other digital marketing channels to add leads to their email lists and then, through email marketing, they create customer attainment funnels to turn those leads into customers.

Social Media Marketing

The main goal of a social media marketing campaign is brand awareness and creating social trust. As you go deeper into social media marketing, you can use it to get leads or even as a direct sales channel.

Associate Marketing

This is one of the oldest forms of marketing, and the Internet has brought new life to this old standby. With this type of   marketing, influencers promote other people’s products and get a commission every time a sale is made or a lead is introduced.

Video Marketing

There are several video marketing platforms, including Facebook Videos, You-tube  ,Instagram, or even Tik-Tok to use to run a video marketing campaign. YouTube has become the second most popular search engine and a lot of users are making good use of it .Companies find the most success with video by integrating it with SEO, content marketing, and broader social media marketing campaigns.

SMS Messaging

Companies and nonprofit organizations also use SMS or text messages to send information about their latest promotions or giving opportunities to willing customers. Political candidates running for office also use SMS message campaigns to spread positive information about their own platforms. As technology has advanced, many text-to-give campaigns also allow customers to directly pay or give via a simple text message.

Types of Digital Marketing

1. Search Engine Optimization (SEO) – This is the process of optimizing your website to “rank” higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives. The channels that benefit from SEO include websites, blogs, and infographics.
2. Content Marketing this term denotes the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and customers.
3. Social Media Marketing- This practice promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. The channels you can use include: Facebook, Twitter , LinkedIn, Instagram, Snap chat ,P-interest among others
4. Pay Per Click (PPC) PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked
5. Affiliate Marketing. This is a type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website
6. Native Advertising. Native advertising refers to advertisements that are principally content-led and featured on a platform alongside other, non-paid content.
7. Marketing Automation- this refers to the software that supports to automate your basic marketing operations. Many marketing departments can automate repetitive tasks they would otherwise do manually.
8. Email Marketing- Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events
9. Online PR- Online PR is the exercise of securing receiving online coverage with digital publications, blogs, and other content-based websites
10. Inbound Marketing – Inbound marketing denotes to a marketing methodology wherein you attract, engage, and delight customers at every stage of the buyer’s journey.
11. Sponsored Content- you as a brand pay another company or entity to create and promote content that discusses your brand or service in some way.
12. Search Engine Marketing (SEM ) Search engine marketing is another way to upsurge website traffic by placing paid ads on search engines.

Conclusion

In order to reach a wider audience in the market, consider using digital marketing strategies. It will reach most of your target market outside your social circle, networks or physical location. Most smart businesses and individuals profit a lot from investing in marketing their products or services online. Just use the right strategies and solutions that you deem fit for you and your business.

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