FUNDAMENTALS OF DIGITAL MARKETING
Digital marketing is marketing your product, whether a good or service, through digital means. It involves marketing through online mediums. Digital marketing constitutes all the modern marketing techniques and is a growing marketing trend. This is why it is important to learn about the fundamentals of digital marketing. It has opened many avenues for different organizations. Therefore, every brand has to imperatively employ digital marketing techniques for leading their business successfully.
Search Engine Optimization
SEO is the organic way of gaining traffic. It is through the bots that Google or any other search engine uses that indexes the content. The bots crawl the web, and using various algorithms, they analyze the content index and then decide in which order the content would appear in the search results.
Content marketing
Content marketing is a strategy to target the desired audience by creating relevant content. This can be in the form of articles, videos, podcasts, or any other media meant to engage and retain an audience. It can be achieved through blogs, newsletters, emails, etc. When done strategically, it leads to great results. These results can be analyzed through the fact that businesses with blogs get 67% more leads than other companies. Content marketing helps in earning leads and helps brands to convey the product ideas and vision.
Email marketing
Email marketing is an easy and effective way to stay connected with existing and potential customers. It can be understood as an advertisement that is aimed at garnering traffic on the website and has the highest conversion rates. Most of the email marketing constitutes emails that communicate new offers and coupons to spike the recipient’s interest.
Social media marketing
Social media marketing is the easiest and most effective way to connect with the target audience. It allows the brands the opportunity to track the reach of their content. Through the various tools that are offered by the social media platforms themselves, it has become very easy for the brands to identify patterns and find what works best for them and where they can improve.
Affiliate/influencer marketing
Affiliate marketing is getting the product promoted through another person and paying commission to them on every sale made. It is using the reach of an individual to your own advantage. Here, the affiliate needs not to be an individual alone but can be an entity also. The influencer promotes the product, through any medium like a YouTube video or a blog. When people click on the link provided to them for the product, ultimately buying it, then they are compensated for it through commission.
Video marketing
Videos have proved to be more engaging than any other form of content. Video marketing can be used to increase awareness about the product and increase traffic on the website. Video marketing also holds the potential of the video getting viral.
Audio marketing
Audio marketing is now not limited to radio only. There are other options available now for audio marketing, like streaming an audio or more popular methods like a podcast. There are also smart home assistants like Ok Google and Alexa who have contributed towards audio marketing.
Pay per click
Pay-per-click is a part of paid media that is used to increase the rankings on search engines through paid means. Pay-per-click is used to improve rankings by moving on top of the search results and drive more traffic. The advertisement stays for as long it is being paid for.
Mobile marketing
Mobile marketing involves everything that is done on the desktop and presenting it for the mobile. The websites that are designed should be mobile-friendly, and activities that can be considered unique to mobile marketing are in-app-built notifications, text messages, and social media activity to a certain extent.
Digital marketing is a growing vertical of marketing that holds immense scope. It has many aspects that one can explore. If you want to dive deeper into it and build your business on it. Contact Robisearch Limited today on 0716413386 or 0780655987.