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Advanced strategies for bulk-SMS marketing
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bulk sms services in Kenya

  • support@robisearch.com
  • Business, Business Growth, Marketing, Technology for SMEs in Kenya
  • June 12, 2023

Advanced strategies for bulk-SMS marketing

Advanced strategies for bulk SMS marketing – To achieve exceptional results and drive meaningful engagement with your audience through advanced mass marketing techniques, consider the six key strategies listed below.

1. Set your goals and define your target audience

Clearly define the objectives and purpose of your campaign. For example, it could be increasing click-through rates, reducing bounce rates, or any other metric you want to optimize.

To enhance the effectiveness of your SMS marketing, it’s crucial to identify your target audience and gain insights into their interests and preferences. This allows you to customize your text messages in a way that resonates with your audience and captures their attention.

By understanding their needs, preferences, and behaviors, you can craft more relevant and engaging messages that are more likely to drive desired actions and generate positive responses.

2. Use automation and personalization

Implementing automation allows you to streamline various aspects of your bulk SMS marketing campaigns, saving time and resources. For instance, you can schedule messages, manage large volumes of SMS communication, all while improving efficiency and effectiveness, and adding flexibility to your business.

Furthermore, you can use automation tools to segment your audience based on demographics, age, gender, interest, or previous purchases. This allows you to send personalized messages at scale, improving your SMS conversion rates.

3. One of the advanced strategies for bulk-SMS marketing is to integrate SMS marketing with other marketing channels

Combining bulk SMS marketing with other marketing channels enables you to create cohesive and multi-dimensional marketing campaigns. For example, you can include SMS opt-in prompts on your website or email newsletters.

Maximize engagement and extend your online presence by strategically integrating links to your social media pages directly within your text messages.

By including clickable links to your social media platforms such as Facebook, Instagram, Twitter, or LinkedIn, you provide recipients with a seamless user experience and a convenient pathway to explore and connect with your brand further.

4. Improve campaign results with data-driven insights

Using data analytics tools helps you evaluate the performance of your bulk SMS campaigns to enable you to make informed decisions. For example, you can conduct A/B testing on your marketing campaigns to optimize performance.

To do this, create two different versions of your marketing campaigns and allocate equal SMS marketing elements—content, visuals, call-to-action, and recipients—to each group. Launch both versions simultaneously and closely monitor specific metrics (click-through and response rates),

Subsequently, you can use statistical analytics to gain insights into each group and determine which yields desired results.

5. Create dynamic and interactive SMS content

Instead of sending generic messages, focus on crafting concise, dynamic content that appeals to subscribers. Fortunately, you can add links, surveys, or polls to encourage recipients to respond or take action.

In addition, you can add relevant multimedia elements—such as images, audio, or videos—to make your text messages more engaging.

6. Maximize performance with SMS marketing integration

By seamlessly connecting your SMS campaigns with your marketing infrastructure, CRM system, etc., you gain real-time insights and enhanced capabilities to connect with your audience at the right time and in a personalized manner.

As customer communications continue to evolve, bulk text messaging emerges as a powerful and enduring tool. To stay ahead of the curve, it is essential to embrace the potential of bulk SMS marketing.

By incorporating this strategy into your customer engagement initiatives, you can tap into a highly effective and widely utilized communication method.

Luckily, Robisearch LTD is a leading SMS marketing software capable of handling all your texting needs

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  • Robisearch
  • Business Growth, Information Technology, Marketing, Strategy, Uncategorized
  • December 6, 2022

How Businesses Can Use Bulk SMS This Festive Season

Christmas festive season is here and it is a great opportunity to reconnect with our customers and clients. You can plan out effective bulk SMS marketing strategies during festivals. This will help you in making a better connection with your customers and increase your sales. A proper Bulk SMS campaign can increase sales by up to 200% in just a couple of days during the Christmas season. Many popular Brands use SMS for marketing their products or services during this season.

Below are a few tips on how you can use Bulk SMS this festive season to increase sales:

Welcome new clients

Sending a bulk SMS to welcome a new customer is a way of showing interest and contributes to a high level of customer service. If a customer has signed up for an online newsletter or opted into an SMS marketing list.

Send festival greeting SMS

Festive season is the time when usually people are willing to do shopping. Sending the festive greeting SMS at this time will surely bring customers to your shop again.

Order confirmations and delivery updates

Contact customers with a bulk SMS text to let them know that their order has been received. This is another significant way of providing exemplary customer service.

Mobile coupon redemptions

Coupons delivered via SMS have redemption rates 10 times higher than printed coupons.

Using links to promote your online presence

You can incorporate links in SMS messages to encourage the customer to look at your site. View seasonal promotions, new products, and blogs. Smartphone capabilities can effectively ensure that customers are simply a text message and a click away from viewing your site.

Discount offers

98% of SMS messages are opened within the first 3 minutes they are sent to the recipient. Studies show 45% of shoppers say sales and discounts are the most important factor for festive shopping and they prefer SMS over emails.

Seamless integration with your business application

Bulk SMS has an API that you can easily integrate with your business application so that you can seamlessly send SMS to your audience without so much hustle.

Cost effective

Text messages are cheap especially if you buy them in bulk. No other marketing method provides such affordable results, particularly if compared with traditional marketing methods, such as TV, radio or print media. This will help you get more clients and also save money at the same time.

SMS Marketing engages your customer directly, at a personal level, and can direct them straight to your business. It is important to take advantage of SMS marketing this festive season. For more details on Bulk SMS Services, kindly get in touch with us on 0716413386 or 0780655987.

 

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