HOW SME’S CAN AVOID 2020 PROBLEMS IN 2021

First of all, Happy New year everybody, and welcome to 2021! The year we hope and pray will have much more blessings and opportunities open and ready for all of us.

Like many, 2020 has taught so many valuable lessons and opened our eyes in ways we would never have imagined, with the whole pandemic and economic shift and instability, a lot of us had to roll up our sleeves and find creative ways to stay afloat and maintain the businesses we run. This was a year full of the whole mix, the good, the bad the ugly, as things quickly changed however now, we are turning over to a new leaf, cheers to that.

As entrepreneurs their so many opportunities that are opening up in 2021, but what are some of the problems that can make you miss these amazing opportunities and how you encounter them is key.

Here are 6 problems SMEs are likely to get in 2021 and here are the tips on how to prevent them!

  1. Finding Customers

From big household brands such as Dettol to the small arising SME company or business, lead generation and finding creative ways of generating leads and attracting customers is the unspoken of rule of business. For any business to grow you need customers, and as many studies have shown, a business grows faster and quicker with a good and healthy generation lead and it is key to allocate resources and time wisely to avoid burn out on the same.

Tips and tricks:

When getting into any business, one has to identity their target market. When it comes to leads, who are your ideal customer is, what they do, and even the things they are likely in need of are important tips for getting great leads too. Majority of the effort in lead generation needs to be focused on your ideal customers rising your chances of generating actual customers from this from mere 30% to a solid 90%.

  1. Welcoming change

Change is inevitable, and as the saying goes, insanity is doing the same things over and over again but expecting different results.

One secret that corporations which have been around for years have discovered is that they have to embrace change and incorporate into their culture, listening to the client and applying the feedback appropriately is key.

Regularly revisiting and updating your business plan can help remind you of the changing market conditions and the need to respond to them. See the page in this guide on planning ahead.

Tips and tricks

An up-to-date plan helps you identify what action you need to take to change your business and the way it operates, for instance : taking surveys to know how the market perceives your products and services, finding innovative ways to incorporate the changes needed to meet your customers’ satisfaction, training employees so they can offer better services and higher ROI, renovating your brand image so as to flow with the times and not forgetting renegotiating contracts so they are in line with the strategies your business has. Such changes go a long way in propelling your business to greater heights

  1. Increasing Brand Awareness

A good reputation is said to be worth more than silver and gold, and in the business platform, this is so true. How can I grow my business to be a household name? How can I increase my products brand awareness and how can I compete with in the big leagues with companies that have been around for years and are well know?

Such are the questions entrepreneurs often ask themselves, and the answer to all these is just, increase your brand awareness, come up with killer strategies that will make you a household name but keep in mind it takes time, strategic effort, and be willing to spend some to get some kind of mindset.

Tips and Tricks:

Don’t be afraid to invest in:

  • Upgrade to better marketing strategies: we are used to seeing adverts on Tv, newspapers and hearing them on the radio, but the world is going digital my friend and so do you. Invest in high quality images and videos which accurately portray your business, its products and services to attract clients.
  • Also advertise using social media platforms, could be Facebook, Instagram or twitter, statistically, the average person spends 3-4 hours on social media and this is a great way to get increase your brand awareness.
  • Use of socialites and influencers in the market you in tend to penetrate is another amazing strategy that can used, as well as on good terms you can sign contracts with them to be the face of the business as brand ambassadors.
  • Blogging is another awesome strategy you can apply to increase traffic to your site and get your clients hooked on quality content that’s both informative and so intriguing they want to know more about your business, its products and eventually purchase the products and services you offer.
  • Good PR is key always

 

  1. Building an Email List

A great Email list can bring you more prospects than most form of advertising now days. In order to move prospects along their buyer’s journey to eventually become your customer, you need to build trust by staying top of mind and providing value consistently.

That starts with getting prospects into your email list.

That means you have to increase your email list by almost a quarter to just maintain it, never mind grow it. It’s the marketing team’s job to find ways to constantly add fresh, new email contacts to your lists. If worse come to worse to worse never buy email list, it is bad for your reputation and even worse for your financial position as it’s a waste of money.

Provide your clients with relevant and informative information that gets them hungry for more.

Get them hooked on your fountain of knowledge and wisdom so they quench for newsletters and willingly give their emails as they subscribe to your newsletters.

You can also request your current clients to provide their emails as you are closing sales, and regardless of whether the sale actually goes through or not, you have their email and that can be used in your email listing.

  1. Lead Generation

A good and quality lead generation channel is every marketing teams dream as this makes work so much easier. The sales increase within the set targets and everything just flows so smoothly, it feels so unreal.

Generating leads that are both high quantity and high quality is a marketing team’s most important objective Whatever content you are posting and marketing to your clients should entice your website visitors to be actual customers. A successful lead generation engine is what turns website visitors into prospective customers and provides a steady stream of sales prospects while you sleep what a joy this is from top management to sales team.

Tips and Tricks

You need to first utilize your most crucial too, your website and optimize your existing websites for conversions.

  • Creating custom landing pages for every single campaign that you run is key.
  • Write blogs and newsletters which can drive good traffic to your site.

Prioritize the most popular pages on your website first and let homepage, product page and contact page or pops be easily accessible.

  1. Delighting Customers

A happy customer is a loyal customer who will buy from you time and time again as well as be the one who will definitely give you free advertisement as well as bring you tones of referrals. Customer satisfaction is a great goal, but customer delight is even better. After all, delighted customers are the ones who buy from you again, write testimonials and agree to case studies, and refer you to people they know.

In order to achieve true customer delight so that your customers become promoters of your business, you must surpass expectations and deliver an unmatched experience.

 

Tips and Tricks

It takes work to continue solving for your customer in a way that turns them into raving fans. Here are some steps get you in the right mindset:

  • Innovation is the mother of necessity and you have to come with innovative strategies how you can provide unexpected extras that go above and beyond
  • Continue to measure satisfaction and improve the customer experience
  • Your customer satisfaction and care have to be on point by offering them
  • Great customer service during sales.
  • Amazing aftersales offers and support.
  • Bonuses and rewards whenever they bring in referrals who actually buy the products and services you offer.
  • Deliver on those expectations (and satisfy your customers’ needs) as advertised or promised by you company.
  1. Managing Workload using a workflow system

Without the right tools an artist cannot bring out the beauty of he’s masterpiece, what more of a business with the right system that allows the workload to flow with ease with everyone having individual tasks and targets and a way to monitor the same…fabulous is what it is.

At the same time, you can’t be everywhere at once as a business owner being able to focus on the prioritizes at hand and handle every department from a central place just makes that much easier and handling your business so much, more sweeter.

Tips and Tricks

The best ways to diagnose the roadblocks your team faces and increase efficiency is by creating ways for them to provide feedback. This can be done through:

  • Employee satisfaction surveys where they respond on how they were served by the employees and improvements they would like done is crucial.
  • Using a Customer Relations Measure CRM eases the work and tasks assigning load to monitor employees and what they are achieving easier.

  • Frequent one-on-one meetings with direct reports.
  • Use of an ERP system to help ease the HR processes and documentation as well as it having leave management so you employees apply for leaves and reduce paper work, call center management so that outgoing and incoming calls are easily recorded and monitored for quality assurance.

  • Asking employees for their honest opinions about threats to the business and the issues that give them the most “pain” in their roles and their innovation ideas and ways to improve the workplace for better productivity.
  • Finding the commonalities in the feedback you receive and the bottlenecks.
  1. Financial Planning

We all work with a budget, from households to businesses and governments, and everything has to fall within the budget otherwise its out, right?

For businesses financial planning is crucial cause one wrong move could be very costly mistake that can cause the collapse of business into debts and eventually close of business.

Providing your employees with the resources they need and ease their work to free up more time so they can be more productive in otherwise is every business owner want. So how do you achieve this? Investing in your business without over-spending outside your means can only be solved by making good decisions based on solid financial planning.

Tips and Tricks

  • Every business will be different, but you’ll want to,
  • cut costs where possible
  • manage cash flow by staying on top of invoices and bookkeeping.
  • use business credit wisely
  • Seek advice from business accountants and financial advisors to help you analyze your financial situation and help you make good decisions.

With all the information above, I hope with trial and application you will be able to make good and informed decisions that will grow your business to greater heights and rack in more profits to your business.

Robisearch Ltd transforming the world through innovation.

By: Waithera Mwangi

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WHY ERP IS THE BEST SOFTWARE TO HELP YOUR BUSINESS REACH ITS GREAT POTENTIAL FASTER.

In this day and world, working smart is so much better than working hard. Reaching you’re your ten year business goals can even be reduce to five years if you plant the seeds of gold into your business and execute the tight and timely strategies that effectively propel your business forward. However these are the few known secrets most business owners are not aware of and may never know, sad. Recent research carried on smes showed the impact of technology spending on small business outcomes, with businesses that adopt and invest in technology being 68 per cent more likely to see growth

Many view technology as a positive force for disruption, presenting new opportunities. -SMEs thrive by exploiting key advantages, which we describe as their Four Aces: Applying technology, Agility, Accelerated innovation, and Attracting talent. Use of tricks, tips and effective strategies are the only way you can level up your business. From managing cashflow, simplifying bill payments, enabling the digital signing of documents, automating approval processes, recovering debt, completing compliance work, onboarding new clients, and acquiring and engaging new customers, the implementation of the right technology can help small businesses increase revenues, lower costs, improve payments times, streamline processes, improve efficiency and meet the demands of a remote workforce.

The ERP also known as the Enterprise Resource Planning software is a must have innovative tech tool that many businesses are investing in to propel their business to greater heights, leaving their competitors in the dust. It ensures that the workforce a company invests in actually brings return in investment RIO with measurable results that can be used to assess the growth and work progress of an employee.

ERP software is unique because it touches many or all of the different aspects of a business. It’s an end-to-end solution with features such as the following:

Its so incredible the number of problems a company or business can save its self from facing in the future as it grows and expands by integrating this amazing innovative software into their everyday processes. Below are a few points of what you are missing out on.

Advantages of ERP that will enable you business to grow to its greatest potential.

Increased accountability

Your employees each have a unique account that helps for accountability. The employees are each assigned tasks which can be updated on a daily basis, weekly, monthly or even fortnite. The tasks assigned can be accessed at any time of the month thereby providing percentage of attained targets as set within the system.

 

Employee self-service which reduces the HR processes

The erp contains expenses module whereby employees can request for funds while at the same time accounting for any expense they have incurred during work. The employees can request for money by applying through the system in case of emergency which can be accounted for when deducting from salaries. The employees can apply for leave using the system and have it approved or denied by the one in charge.

 

Allows for Increased Productivity

The system is incorporated with biometric which can be used to for time management hence accounting for employee work hours. This can be used in calculation of required salaries for jobs where workers don’t report on daily basis. A considerable number of businesses experience remarkable enhancements in their efficiency and overall productivity with investments on ERP solutions. They can help eliminate repetition in business processes and tedious manual tasks, as well as improving efforts following the implementation of an ERP software – which saves employees valuable time. This, plus so much more, allows them to focus better on other areas of business operations or processes that need improvement.

 Improved Reporting and Planning

Along with improved visibility, better insight is a major advantage of ERP software. Implementing an ERP across departments means your organization has a single, unified reporting system for every process. By having a single system in place, an ERP system can readily generate useful reports and analytics at any time. This software gives you the ability to analyze and compare functions across departments no hustle no stress.

Standardized Business Processes

It also allows businesses to standardize their own processes and systems, which further enhances productivity and efficiency. These processes deliver consistent results that allow you to continually improve the way in which you operate your organization. And because many processes are automated, errors and costs are greatly reduced. As a result, there’s less friction and improved collaboration between departments.

 

Provides Real-time Information and Data

One immediate impact of implementing an ERP solution is the systematic and uniform flow of business data and information across all departments in an organization. Being provided this real-time information allows you to make better business decisions and ensures you that all the information and data is completely up to date and precise. Many business organizations get a step ahead in real-time analysis with complete access to standardized and reliable data.

Improved Customer Service

ERP systems usually tend to come with some sort of Customer Relationship Management (CRM) application, along with sales, financials, and other front-office functions. The CRM function of an ERP is extremely important, since the main way a business stays competitive and “in the game” is obtaining returning customers – which results in profitability. For instance, sales and customer service department employees can communicate with customers better and improve relationships with them through faster, more accurate access to customers’ information and history that an ERP system provides.

 

Promotes Cutting Operation Costs

Integrating a powerful ERP solution saves you so much money and helps reduce a business’s labor and operating costs. With it, businesses can better manage their time and entrepreneurial resources, eventually saving their resources, money and seeing maximum ROI.

Simple Estimating and Quoting

ERP software helps make reporting and quoting much easier and more customizable. With improved reporting capabilities, your company can respond to complex data requests more easily and users can even run their own reports without relying on help from IT. This saves your users time to use toward other, more important projects

Provides Seamless Integration

The beauty of ERP solution is that it uses an integrated centralized database that supports all core processes of a business. This leads to the effortless integration of every single department and process within the entire organization.Thus allows for greater sharing of ideas and it also helps with informed (and better) decision making.

Still in doubt, just check your business’s vision and goals, and you see how amazing this software will save you so much time, resources and money enabling you to reach them in half the projected time. A worthy investment indeed.

 

Save yourself the hustle,          #GoDigitalNaRobisearch

Call us today for a free quote on ;

0716413383    or    0780655987

 

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HOW YOU CAN INCREASE YOUR PROFITS BY ELIMINATING THE MONEY-DRAINING LOOPHOLES.

Ghosts, whether in western or African aspect, whenever you hear the term ghost you think of a scary super natural being that is a person who died along time ago or a floating white sheet making some very weird and disturbing sounds, that raise the hairs on the back of your neck, right? Well, all these are the images that pop into our heads due to the stories and movies we have come across. However, talking of a ghost worker or employee is something very different, but should be taken with seriousness for the prosperity of any business or organization.

Technically speaking a ghost worker, or ghost employee is someone recorded on the payroll system, but who does not work for the organization or business. The ghost worker/ghost employee can be a real person, who with or without their knowledge, is placed on the payroll, or a fictitious person invented by the dishonest staff. Don’t blame the ghosts; they may be 100% innocent, and they’re certainly not the ones getting rich. It is not easy to eliminate ghost workers and buddy punching without establishing accountability and abandoning more traditional forms of identification such as ID cards, PINs and passwords that can be easily exploited.

Biometric technology can be installed to be the perfect tool to eliminate ghost workers this can be done by installing a biometric time clock or identification device and linking it to the existing payroll software. With a biometric system in place, employees provide their biometric credentials such as a fingerprint, finger vein, or iris photograph to punch or log into the system.

Once integration is complete, the attendance and time data of all employees and retirees can be set to be automatically recorded into payroll. This automated payroll entry eliminates human interference to register non- registered employees. There is no magic bullet. Effective financial control requires a reasonable control environment.

Tackling ghosts with technology

Robisearch helps you exorcise these ghosts from the workplace using biometric technology for clock in and out of employees changing the dynamic of the issue from a negative to a positive and saving you money in the process and here’s how :

 

  1. Captures unique biological traits

It captures unique biological traits. Biometric time clocks use technology to detect a person based on their individual make up.

 

  1. No more ghost employees making you lose money.

In a time where every cent counts, don’t lose sleep trying to count the heads of your employees and students. Let digital technologies do that for you, giving space to take action that has lasting effects. The will to remove these people robbing you in broad daylight is not enough, yet when combined with the right technology, any organization can realize great efficiencies and create a beachhead to modernize their processes and culture.

 

  1. Zero forgery can be used to manipulate the information of employees in their clock in and out.

Trust the accuracy of which employee is on the clock. Biometric Physiological attributes cannot be duplicated or forged. Supervisors and managers feel confident that they are tracking employee’s time and attendance accurately.

  1. Prevent buddy punching practices.

Possibility of someone clocking in for another is Nil. Characteristics cannot be duplicated which prevents anyone from clocking in for someone when they are absent.

 

  1. No more time theft

It is very frustrating as a business owner to always be there to m It eliminates time theft. Companies also lose tremendous amounts of work hours each year because employees waste 20 minutes per day on employees reporting to work late and leaving work before time. This kind of accuracy ensures an employee’s time is monitored so the possibility of leaving early or coming in late is eliminated or unauthorized.

 

  1. Remote monitoring of employees

Have you ever been in a situation where you have assigned work to your employees but you have no means of monitoring if what you had assigned is actually being carried out. The only thing you can rely on is their word, which often is dripping with false information. Fortunately, technology has made things so much simpler for business owners as it monitors remote workers. This innovative technology can integrate with mobile devices or the internet. The use of biometrics enables employers to monitor employees working in remote places and send messages to their phones every time an employee clocks in and out of work or access certain access controlled rooms/ regions in the company.

  1. Increases productivity.

With manual means eliminated and biometric clocks put in place, time is saved reducing staffing overhead and providing an accurate picture of labor data to the payroll department.

 

  1. Increased Return on Investment.

 When the biometric time clock is implemented, a positive ROI is achieved by the following means: eliminating employee theft, eliminating buddy punches and elimination of loopholes and inaccuracies brought along by the old types of time keeping and attendance management systems.

 

  1. Convenient option.

This removed the option of an employee worrying about forgetting their login passwords, losing their access ID badges so they get to work quickly and save time able to concentrate fully on the task at hand.

 

 

Save yourself the hustle and headaches of trying to manually manage your employees and eliminate ghosts by #GoingDigitalWithRobisearch

 

ROBISEARCH TRASNFORMING LIVES THROUGH INNOVATION.

By Waithera Mwangi.

 

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EFFECTIVE STRATEGIES THAT SAVE YOU MONEY AND TIME IN YOUR BUSINESS MANAGEMENT.

Robipos POS system

Most people love dancing, or at least watching others dance, with salsa being a favorite for many, with one step forward two steps back kind of motion. Unfortunately, this usually the fate and motion most businesses move in. We have all heard of the saying Go big or Go home, but how many of us actually apply it to our business in relation to its growth and vision and access if you are moving forward or backwards? Do you face challenges that make you question the realization of that 10 year vision you have come to be or was it just a dream, a mere fantasy of sorts.

In 2017 it was projected that the Kenyan economy would grow with a GDP of 6.4% with SMEs contributing to 3% of this. However, a  recent National Economic Survey report by the Central Bank of Kenya (CBK) indicate that SMEs constitute 98 percent of all business in Kenya , creating 30 percent of the jobs annually as well as contribute 3 percent of the GDP.

So what could be the issue leading to this, and what can be done to help the very businesses that make such a big impact in both our GDP growth and that of our employment rate reach their greatest potentials and surpass their 5th and 10th anniversaries.

I would like you to close your eyes for just a moment and picture your business at its peak, having accomplished the goals and vision you have set for it right now. At this moment you are bigger and better and have grown so much investors are sorting after you to partner up and work together. Now everyone can see the vision you had a few years ago coming to life and the potential your company has of going to greater heights. Sounds amazing right? All this possible and will very much come to be a reality dependent on the next steps you take in the critical growth stage of your business and here are the secrets that ensure your business gets there.

Ever heard of the POS/point of sale system? Of course you have, its one of the technologies that have revolutionized the retail and wholesale world. This software has raised the bar up for the SMEs increasing their chances of growth and success in the future.

Let me give you a brief highlight of what you are missing out if you dint already have this system that helps you manage your sales stock and expenses with ease already.

1.POS Includes an Over All Inventory Management System

Stock management is critical for any business to grow and failure to manage it can be catastrophic for any business. Below are some of the amazing benefits of POS to your business.

  • Stock management at ease

With traditional register, staffs have to physically view inventory while POS support them to automate checking stock on computer or you to check on your phone. Even any adjustment happened, staffs don’t have to check it manually but through a glance at the screen saving you time controlling stock for your business.

Best POS in Kenya

  • Sends you alerts of low stock:

The beauty of this is that you can set in the system, in that it sends you alerts every time stock is below the set amount so that you never find yourself in a position where you do not have stock and have to disappoint and tell them you are customers you are out of that product.

Furthermore, POS can track the biggest sellers and re-order those products when the stock gets low.

  • Alerts you of the expiring stock before time

The system is set in that it gives your warning of goods that are about to expire long before the expire as to avoid loss of profit to when they expire in your possession

  • See Real-time Inventory Update

POS has this function while traditional one can’t do this. It will eliminate a costly hand count and time-consuming steps plus allow you to make better strategic financial decisions for your business’s future.

  • View your sales and stock from anywhere

With a cloud based POS system you can be able to view your sales and stock from anywhere you are using your phone as the system can be linked to it. This really comes in handy to increase accountability of your staff and prevent theft and irregularities that lead to misunderstandings later on.

2.  Faster Service than Traditional Cash Register

Instead of manually complete all checkout steps for customers, staffs now can use POS System integrated with other devices such as barcode scanner, Lipa na M-Pesa real time, printer and so on. They work well together, automatically and precisely.  Therefore, it helps staffs reduce time-serving per transaction by completing payment procedure faster.

3.  Simply Accounting Process

Old fashioned cash registers force you to hire accountants to sort through hundreds of receipts. However, POS will create and record its own once in the system for easier checking later.

4.  Cut Down on Users Errors

By minimizing manual steps and times of re-entering data, POS can cut down on users’ errors.

5.   Look Up Transaction in Past Easier

For example, if staffs wanted to know how much they had sold the day before or if a client wanted to return a certain good they bought, POS could give detailed information in a snap while traditional register took many hours of laborious work to find out the same answer.

6.  Use POS to Create elegant Purchase Order and invoice, Eliminating Extra Steps

When using POS, it’s quicker and more convenient to know when your store should create Order Purchase. Then, it makes sure that you never run out of hottest selling products. As well as generating amazing and elegant invoices for you clients.

7.   Easier Tracking Staff Actions

Maybe you should know that POS System records any actions of staffs for later checking and staff payroll. Individual staff is linked to the specific transaction. Therefore, POS supports managers to identify a single individual with weak and strong sales figures. Thus, a spirit of healthy competition will be fostered well in your business

8.  Provide complete & precise sales reports

By implementing a POS system, you can generate complete and accurate sales reports. The reports generated include; the number of products sold, bestselling product, profit margins, and many more. Through the system, you can minimize human errors that usually occur when entering sales data, so the resulting data is completely accurate

9.  Maintain Price Consistency

If your business owns multiple branches in different locations, the problem of keep price consistency is worth considering. And POS, with its functions, could access to digital product database to amend products’ price as well as automatically apply across all business locations.

10. Strengthen Efficiency

Firstly, POS System levers staff’s confidence in many ways. They are not under the burden of memorizing price, the name of products anymore. POS system will show all products on to choose and add to cart easily with smart categories helping them precisely identify items they want.

11. Easy to install and maintain

POS systems and software is easy to learn. As POS developers and sellers, Robisearch will train staff and management on how to use the system. As well, POS software can be integrated into other applications so that all areas of business management can be viewed in one central place. It gives the user better control of the business. As well, technical support is only a phone call away.

 

We as Robisearch got you covered with the state of the art POS system suitable for retails and wholesalers both for liquor shops, pharmaceuticals, Agrovet, bar and restaurants, supermarkets and minimarts etc, with our system customizable to meet your every need and help you with all your business solutions.

Call us today for a free quote.

 

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HOW TO MAKE MANY PEOPLE KNOW ABOUT YOUR BUSINESS AND PRODUCTS.

Tips on how to make many people know about your Wonder why your competitors are thriving during the pandemic, here is what they are doing that you can apply, to get a head in the market!

Have you ever wondered why so many businesses fail before they ever reach their second anniversary, statistically the numbers are even worse five years down the line. We Robisearch Ltd having worked with so many clients, to get them ahead of their competitors and increase their ROI and profits, we have discovered the secrets that help businesses strive ahead despite the pandemic situations and problems most face and want to share them with you for free.

Affordable advertisement.

Imagine a perfect world in which you could advertise nationwide or even globally and reach your customers for free, sounds amazing right? Bill boards, newspaper and TV adverts were the means used in the past but as the world goes digital, you are left with option except of (Go digital or go home).

Well we don’t live in a perfect world but there are ways as a business owner you could apply to reach your target market and increase your sales without breaking the bank and this is what a lot of businesses owners have not yet discovered.

What effective strategy have you been using as business owner to reach your clients?

The use of bulk sms is a tactic that came into the market and is now more widely used by businesses to  promote their products and services, discounts, massive offers and especially during festive season to stay in touch with their customers by reminding them to keep safe and wishing them happy holidays. At affordable rates of up to less than a shilling per sms for 1 to over 100,000 customers. Some businesses that were closed down during Covid-19 lock-down are now creatively using this platform to win their clients back and let them know they are back to business with a bang.

  • Websites and E-commerce sites.

The pandemic came with so many shortcomings, but to many it brought massive opportunities to grow their businesses in different platforms as they had to think outside the box and get creative ways of how they could still keep their business going and meet their customers need.

Ever thought of taking your business nationwide or even globally? Why not get an e-commerce website and get your business out there, increase your clientele and target market while you draw more profit and exposure to your business. Use of websites especially for e-commerce that have amazing and elegant designs, is another strategy many have taken up to reach their customers on a global scale as well as increase exposure, sales and accessibility by their customers.

Don’t be left behind, join the movement!  #GoDigitalNaRobisearch.

 

 

 

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POWER OF TECHNOLOGY IN A BUSINESS.

Many businesses that are being operated manually are suffering due to poor management of records, poor reports, poor budgeting, inaccurate stock taking/ inventory management, accountability, inability to recognize losses and profits immediately, slow business growth, poor planning, financial management problems, production problems and activities, lack of proper communication and much more.

In contrary to the same, a number of businesses that have adopted technology are reaping good profits, income, easier management of employees, controlled day to day general operations, good planning and easier management of inventory with various reports needed for decision making that are organised and up to date, proper trailing of employees and activities and tasks, good accounting management, good stock movement, close attention to debtors and creditors statements and automatic receipts that give their clients a pleasant interaction and satisfaction.

ROBISEARCH LTD (www.robisearch.com), the best and most trusted ICT company in Kenya is here to ensure you have full control of your business by automating your services to reduce any loss and maximize on your profits and revenues at all times. The software that can help you manage your business from your phone remotely. We invite you to give us a call to help you evaluate your business to know which software suits you best as our happiness is pegged on you managing business and realizing your business dreams and to make your work easier and enjoyable technologically. Imagine making double your profits the next time you review your numbers. Let Robisearch help you move from being a good businessman to a great business man by incorporating these technological solutions for your business: 

POS/ERP/Inventory/Stock control Software: This system helps you to manage: expenses, stock, purchases, Payrolls, daily reports, Integrated with MPESA for mobile transactions, financial and accounting management, digital receipts, recording daily sales, Production/Recipe/ Serial Management, customer incentives modules and CRM.

Property/ Rental/Accommodation management software: This helps you manage landlord portal, digital invoices and receipts/payments, vacant and occupied houses, tenant portal, complaint/compliment module, booking and reservation of rooms, online inquiry of vacant houses, automatic payments with real-time SMS to landlords, managing tenant’s agreement and leases and much more.

Biometric time attendance system: It monitors employees/students’ attendance by clocking- in and out to reduce time wastage. No ghost workers

E-Commerce and website development: It helps display your products online for people to see with/without prices hence customers can buy anytime from anywhere. We also maintain and create beautiful websites for awareness and marketing.

 

Bulk SMS/Email Software: This the best tool for reminders, promotional messages and marketing. It helps you send many SMS and branded with your business name to your customers. You can also use it to remind your client to pay or do something at specific time as well as wishing them good health during this hard time of COVID-19. Visit www.robisearch.com /info@robisearch.com for more details

 

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ELEMENTS OF A WELL DEVELOPED WEBSITE IN KENYA.

Your website is often your customers’ first impression of your brand. Even if you are a brick and mortar business that depends on local foot traffic, there’s a good chance that your customers are researching your business online before they come in. That is why it’s vital that you have a professional website.

The importance of a website cannot be overstated. But if this website is unattractive or hard to navigate, then you may be turning your customers away without even knowing it. In fact, a survey from Business 2 Community shows that 94% of people stated that web design is the top reason that they mistrust or reject a website.

Today we shall check on 5 important elements that will make your website more attractive and look professional, to help[ attract more customers.

1.Simple Navigation

It shouldn’t be hard for visitors to find what they’re looking for on your site without clicking around several times. Navigation menus should be clear and simple, helping visitors find what they’re looking for in just a few moments.

2. Attractive Design

Your site should be attractive, using colors and images that align with your brand while also being pleasing to the eye. A professional site has a balance between attractive design and content that’s easy to read and quick to load.

3.Helpful Content

The content on your site should be informative and help visitors better understand your products and services. It also needs to emphasize relevant keywords that your consumers might use to find brands like yours online.

4.Search Engine Optimization

Your site structure and content both need to be optimized for search engines like Google. Professional site design includes SEO services that ensure consumers can find your site online.

5 Fast Site Load Times

If your site doesn’t load within a few seconds, visitors may be inclined to leave. Professional website design will ensure quick load times to improve the user experience

6.Easy Conversion

Your website should make it easy for visitors to convert with a quick and simple check-out process. Your shopping cart should also be easy for customers to use and come back to if they click away from your page.

In conclusion, Websites are important elements of advertising your business to a large audience at once. However, well developed websites do better. Robisearch Limited offers you the best and professional website designing services in Kenya at an affordable prices. contact us today!

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WHY ALL BUSINESSES ARE GOING DIGITAL

The name of the game in business today is digital. With the situation of Corona in the world, 90% of businesses are compelled to do most of their tasks online. with this there is an urgent call on technology to increase sales, accountability, controls and monitoring of all the activities.

There are many reasons why a business, aspiring to reach a bigger goal, should consider adapting use of technology in performing their different tasks. Well, if you have read to this point, shows you are ready to grow big, lets go.

1.Technology Transforms Customer Experience

The world’s obsession with the latest technology, social media and apps revolve around a desire for an easier life. People want valuable solutions to their problems. More importantly, they want it fast.

The experience of customers is at the heart of digital. As a result, the primary focus of digital transformation is to use cutting-edge technology to improve the customer experience. As a customer, i always run where they are fast and efficient. thanks to technology.

2.Increases agility & innovation

In business, agility is the ability to continuously improve and develop quickly, especially regarding digital processes.

This penchant for innovation is held in high regard across many industries. When it comes to digital transformation initiatives, 68% of companies rank agility among the top three considerations.

The rapid development and perpetual changing of the digital landscape leave no time for companies to rest at the same levels.

Even those on top must be ready to adapt and innovate. There will always be new competition, new tools, and new trends. With that, the customer will demand more, wanting it faster and better than before. Staying ready is crucial.

3. Customers want real-time insights

Customer expectations have risen through the roof and will continue to drive businesses to “go digital” or go home. Customers want specific services tailored to their needs and they expect businesses to understand those needs. They aren’t satisfied with just ordering products, they want recommendations about what to order next (think Amazon’s customer recommendations) and want to track when the shipments will arrive.

4.Cyber-security requires digitization

The increasing scale and level of malicious attacks against organizations of all sizes means that everyone needs to be extra vigilant about cyber-crime. The best recourse is to make sure your business is onboard with the latest digital technologies. The IT landscape has changed so dramatically in recent years. The constant updates of new server/endpoint virtualization, cloud computing, mobile device & BYOD support, Internet of Things, and now the imminence of new approaches to device management – means increasing challenges for organizations to scale up their cyber-security infrastructure. This continuous adoption of new technologies adds further uncertainty and complexity to the security infrastructure. Organizations need to be proactive and experiment with Big Data Security analytics programs and security-in-the-cloud initiatives to be onboard with the latest advances. Failing to keep up with the latest measures now will only lead to an increased risk of a major security breach.

5.Technology Updates skillsets & knowledge

As new technology continues to go stratospheric, the demand for these specialized skills will grow. To name a few skills that are coming into their own, the future of digital business is looking to be heavily built upon the following skillsets:

  • Artificial intelligence
  • Augmented Reality
  • Cloud Computing
  • Machine Learning
  • Data Exploration/Analytics
  • Growth Hacking

By braving the challenge to make the change, businesses allow their employees to develop skills for the future, as well as equipping their business with the in-house knowledge to sustain growth and a competitive edge in the digital age.

6.Consolidates process and operations

Putting money aside, the greatest universal benefit that technology has given businesses is that it has made it easier to connect with other people. By going digital, companies can bring more than just their workforce together, but also their entire architecture. This includes social media, analytics and project management interfaces.

This consolidation of the company processes and operations enables the business to connect with their target audience and satisfy their needs.

In conclusion, the future of digital transformation is no longer a dot on the horizon. The pressing need to implement it in the next few years can no longer be ignored – certainly not if the organization has any interest in success or profits.

The digital age isn’t new, but it is different. Businesses can now use POS/ERP systems in inventory control, payroll management, manage expenses, stock, purchases, daily reports, recording daily sales and accounting, use Property management systems with landlord portals, biometric time attendances, E-commerces and websites and bulk SMS services to run activities more swiftly and easily. ROBISEARCH limited in Kenya has made sure you are on the trail in technological matters. With qualified personnel and best systems in Kenya, you can be assured of the best results and growth, Join us as we Change the world through innovation.

 

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BENEFITS OF A GOOD POS SYSTEM IN KENYA

A POS (Point of Sale) system is the combination of software and hardware to facilitate your business operations. A POS consists of software and hardware to run the software. Hardware may include a computer, a scanner, a printer, and other devices to operate the point-of-sale software. The software tracks and organizes your store’s information. Below are a few benefits of a good POS.

 

1. Better Inventory Management

BENEFITS OF A GOOD POSA POS –  makes it easy to keep track of the inventory your store has. It allows you to manage your inventory in real-time and to know the number of products you own over a given period. 

2. Simple Invoicing

Point of sale software allows you to record and group all your invoices. There are several categories of invoices to manage in a company and it is important to be able to easily distinguish them. You can find invoices for purchases, sales, repairs, rentals, consignments, and others depending on the software.

3. Quick Payments

A point of sale helps make payments faster. The employee selects the products the consumer wants to buy and the system automatically calculates the price. The invoice can be sent by email or printed directly on the spot with a receipt printer.

4. Better Customer Management

By having a POS system, it is possible to document your customers’ information in your system. 

It can be their name, phone number, purchases, e-mail, etc. By having customer data, you can have a better overview of your target market, as well as customer groups (for example your new or loyal customers).

5. Better Purchasing / Supplier Order Management

Another BENEFIT OF A GOOD POS – Purchasing equipment for your business is essential. This is why a POS system is useful to properly manage your purchases from your suppliers. It allows you to keep track of all your orders placed.

6. Better Customer Satisfaction & Loyalty

With a POS system, it’s easier to exceed consumers’ initial expectations by providing fast, accurate and efficient service. By combining these three components, customers will surely be more satisfied and will likely return to your store. 

7. Better Security

The security of a company’s data is very important. Your data needs to be accessible to the company’s authorized users only. With a POS system, your data is more secured from unknown intrusion.

8. Better Service

A POS system may allow you to provide better customer service for your store by combining the benefits mentioned in this article.

In general, a POS system helps you improve your operations for your customers. This includes reducing waiting time, faster scanning of items, quicker payments, etc. 

With these operational improvements, customers will tend to get better service and come back to your store for their next purchase. 

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BENEFITS OF CREATIVE WEBSITE DESIGNING

Having a good website for your business is even more important now that technologies like Twitter and Facebook make it easier for more people to find you. Websites has become necessary for every business, brand, institutions, organizations and individuals. For business website provide growth and opportunities to survive in future. Here are 5 Benefits of having a good website:

1. Global Marketing

Having a website is a guarantee that your business will be reachable to thousands and millions, spread across the world. www means world wide web so if you have a website your business will have a global reach.

2.Market Expansion via ecommerce

The Internet has allowed businesses to break through the geographical barriers and become accessible, virtually, from any country in the world by a potential customer that has Internet access. You can trade globally from anywhere to anywhere at anytime.

3. 24 hours working

No more turning customers away when its time to close shop, putting up a note saying  closed for public holiday , or leaving an irritating message on your answering service specifying your trading hours. Tell your customers to visit your website for information they are looking for. You can promote it by using various modes of advertising both paid v/s organic promotions; it depends upon the type of products and services you are providing.

.4. Flexible and cheap than Print Advertising

The Internet is extremely different from print advertising in that space is cheap, your advertisement is accessible for a longer period of time, the content can be changed without having to ask someone to do it for you (if you use a content management system) and you can potentially reach a wider audience.  If you are not having website, get it by today, withoutwebsite you can’t survive in today’s world. After getting a website connect it with all social media profiles for viral marketing and advertising. Recently forbes published a article that social media is going to kill print advertising.

5. Be found

A website helps you be found on all search rankings, a website increase your increase business via SEO & SMO both. E.g. if anybody is not having your contact no. they can find you and get your contact from your website. One of my friend recently shifted their office he applied for new telephone but it took long time, still people were able to contact him via his website, people were able to reach to his new office because he updated his new address on his website.

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