SMART STRATEGIES TO USE IN UPSELLING

Want to upgrade your business to the next level, and grow your sales. Grow your market. Upselling is the way to go.

Selling is art just like belly dancing and dance are termed as arts. Picture two dances dancing Tango or salsa, one partner makes a move and the other follows, more or so is selling, one person makes an offer and the other person makes a counteroffer until they agree on o a final deal. Upselling is another amazing way to make sales and get your clients on your better offers.

Step 1: Wait for an Initial Purchase

Often listening to your clients and what they need or want will get you farther than trying to push them to just buy stuff from you. When trying to convince people to make larger purchases, many companies believe that pushing more items and offers at customers until they break out their credit cards is the right way to go. While this logic makes some sense, it can also be an irritating tactic to customers who believe they already know what they want.

The best way to upsell a customer is to wait until they’ve made their first purchase. Allowing them to buy a service they believe will solve their problems can get them invested in your business and shows them what you can provide. Waiting until the sale is made before you upsell prevents you from pushing them away before they’re hooked and losing both deals.

Therefore, you’ll want to give your customer some time to get familiar with the service they’ve selected and identify any needs that haven’t been fulfilled. Calling up a client to find out how the product was for them and their level of customer satisfaction will definitely give you a clue if they are ready for the upsell. Depending on the service you’re offering, this stage could take a few days or a couple of weeks.

Step 2: Know Your Service Families

Before you approach your customer to try and upsell, you’ll need to know which of your products and services complement one another. Identifying your ‘product families’ early on can make it easier for you to upsell clients, and ensures the process runs as smoothly as possible.

Step 3: Consider Your Clients’ Needs

When preparing to upsell a client, you want to identify what needs haven’t been fulfilled by their original purchase and how you can make their experience with you optimal. If they have not purchased all the services you offer, there are likely still some gaps you can fill in, and becomes a win-win for both parties

Consider where the customer’s original purchase fits within its service family. In the copywriting example from the previous step, a client who only purchased web copy initially may still need someone to write for their blog. Identify this need can give you a better idea of what service you should try to upsell.

You may need to do some specific research about each client before you reach out to them with another offer. Take a look at the areas where they may need improvement, and identify the services you can offer to give them the help they need.

Step 4: Offer an Add-On

Ever bought something in the spree of the moment or due to persuasion only to regret the purchase and hate the product. Well, that’s not the aim of upselling. When you’re upselling, you don’t want the customer to feel like their original purchase was a mistake. Even if it didn’t solve all of their problems, you want to work with them to customize their plan, so they get all the services and support they actually need. Offering an upsell as a small and inexpensive add-on to their original plan can make your customer feel like they’re getting an improved service, not that they wasted their money on the first purchase.

If you’re trying to push a sale that is too large or doesn’t connect with the customer’s original purchase, it can feel like you’re trying to squeeze as much money as possible from them. This can be a quick turn-off, and may even lose you a customer. However, approaching an upsell as an add-on to the original service can prove that you care about the customer’s needs and you’re looking to improve their experience.

Add-ons should be determined based on the needs of the client. Consider what small additions to your service plans you could make that would better help your client achieve their goals and run a more successful business of their own.

Step 5: Contact the Client

Now that you’ve properly planned for your upsell, you’re ready to talk to the customer. The most important step in upselling is to approach the customer appropriately and in a positive and helpful manner. Showing that you’re looking to help them and not just make another sale can make all the difference in getting them to say ‘yes’ once again.

The way you contact your customer will depend on what you’re offering and the price point of the upsell. If you’re looking for a large add-on, you’ll want to contact the client directly and with a personalized message. However, for smaller additions, you can use cus to target customers who have already purchased from you.

Be sure to consistently follow up with your clients, whether or not they initially go for your upsell. Frequently checking in to ensure their needs are met can help you create happy long-term customers and clients.

Robisearch Ltd is committed to bringing the best products and customer care to our customers. Get the best ERP and POS for managing your business and solving any/all issues in the process.

Call us today on 0754413386 for a free demo and quote.

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HOW SMES CAN CONTROL SALES GROWTH IN 2021

1. Increase Penetration In Existing Markets
Over sixty percent of the respondents focused on what they are already good at–selling to their current market. All the systems are set up. The team knows how to make it right. Stick to your knitting and grow market share in what you do best already. Your firm has a good reputation here–exploit this foundational portion of your business to get the easiest quickest sales.

2. New Products Line Extensions
The second most popular strategy to grow sales was to extend the product line to a new complementary product that existing clients would be pleased you now offer. For example, for years my company, Marlin Steel, only offered wire baskets but we were frequently asked to make sheet metal fabrications but we did not have the technology nor the skill set. In 2010, we broadened the line and bought the best sheet metal fabrication machine in the industry and this enabled us to please our best clients. We became more indispensible to their operations and more orders flowed. It made the great recession a non-event at Marlin. What product lines should you add today?

3. New Client Segments
Over forty percent of respondents believed focusing on new client segments will power strong growth. Observe and identify other activities your client is buying from others that you could make for them. For example, at Marlin Steel we focused for years on baskets for material handling that complement nicely in a factory environment but we overlooked the ultrasonic cleaning market in the R&D labs or in the cleaning stations at the end of the line. By broadening our client segments we grabbed more clients that worked under the same roof. These prospects already had the confidence of our clients (their colleagues)–it makes for easier growth.

4. New Export Clients
95% of the world’s population is overseas. Most American companies do not export. This oversight misses huge opportunities overseas that can rapidly grow your company. The “American” brand is prized overseas. You are fortunate that your American quality resonates before you even start the dialogue with the prospect. Over thirty percent of the NAM survey respondents are deploying this technique to power growth smartly.

5. New Channels of Distribution
Aggressively opening up new channels of distribution will increase sales. For years, Marlin Steel sold to large factories and pharmaceutical companies. Over the last decade we added selling to catalog houses. We sell this channel in big volume (like we do to large factories) but the catalog houses are geared to sell single lot sizes that make no sense for our company to deal with. This new channel has increased our business nicely and smoothes out erratic purchases from our existing client base. Finding new channels will strengthen your brand and make your firm more impervious to the ups and downs of your existing channels.

6. New Services
Offer new services to your clients so they become more enamored with your firm so you are more “sticky” and harder to leave. Make sure the services are profitable. They will strengthen the bonds of the relationship. At Marlin Steel, we offered an aggressive new service–“consignment” programs to our creditworthy large accounts. This enabled our clients to order more from us because they were not sitting on big mounds of inventory but they could react fast and ship large surprise orders because they had our products on their factory floor. In addition, the new consignment clients ordered in such large volumes they could take advantage of better freight since they bought in truck quantities (not little packages). After you take into account the drawn out cash flow effect, you will see sales raise and your relationship solidified. What new unique services can you offer that will make the moat around your company (stealing an astute phrase from Warren Buffet here) a mile wide?

7. Aggressive Pricing & Loss Leaders
When one goes to the supermarket, Milk or Orange Juice are frequently priced at cost or below to act as a hook to pull you in to the store. Once in the store, you look around and say “actually, I need this” or “I need that.” Both of these other products are marked up with juicy margins compensating for the “loss” on the milk. What products can you offer a deal on to intrigue your clients so they get hooked in? Of the entire list, this is my least favorite because I think you should only sell on Quality and Delivery–not price. There is always some sap out there that will make a mistake and charge too little which will lead him to the poor house. I would stay away from this last idea (less than 10% of NAM respondents choose this anyway.

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THRIVING IN A ECONIMICAL STORM.

Success can look like different things to different people, but one thing that is constant is that numbers never lie.

Even during a storm, calmness and decisons made with a clear mind are so vital because they could easily mean the break point of your business and so investing in

In order to succeed you got to learn to survive  and business is an amazing opportunity to

 

 

  1. Stand Out

Due to today’s online market finding a product or service to solve a problem is easier than ever. All you have to do is simply type a few keywords, and a mountain of search results appear. That’s why your company needs to stand out among the rest.

You can stand out by creating a catchy name, showcasing your product/services on social media, or creating educational posts about your industry. Make sure to keep your content light and fun in order to receive the most views.

Also, make sure each post includes a call to action. For instance, you can write “call now for inquires” at the end to make sure customers know how to get in touch with you. It removes much of the hassle of looking up information; instead, with a quick call, customers can ask their questions or schedule an appointment with you directly.

  1. Target a Narrow Audience

To target a narrow audience, you first have to create one. Creating a target audience is simple; all you have to do is know your brand and who would be interested in it.

Start with your average customer’s age, gender, and economic status. After you completed that, then factor in their location, interests, likely goals, and life challenges. Now you can use what you know to start narrowing down your audience.

On social media sites like Facebook and Instagram, you can filter any promoted post so only your target audience can see it. That means you’re are likely to see an increase in engagements and product buys.

  1. Create Intriguing Ads

You can place an ad on any social media site; however, it’s important that the ad’s intriguing to draw the customer’s attention. You can do so by adding a captivating photo of your product/service or writing a thought-provoking headline.

Ads perform best when they provide memorable messages that resonate with customers on a personal level. That’s why it’s best to include images that provoke emotion rather than a headshot of yourself. While a headshot does give a sense of credibility and professionalism to your company, it can make you seem stand-offish.

  1. Engage in Influencer Marketing

Consumers like to know the best places to shop in. That’s why influencer marketing is crucial, especially when marketing to teens and young adults.

By giving their stamp of approval, influencers spread brand awareness. By expressing their honest opinions about a brand’s products or services, it displays the company is trustworthy and credible. Especially when expressed by a popular social media star, you’ll notice an increase in sales.

  1. Talk to Customers on Social Media

You would be surprised at the number of businesses that overlook this sales tool. When a customer posts a comment to one of your social media posts, reply! It can have a positive impact on customer satisfaction, brand awareness, and sales.

Here’s how: by replying to both favorable and critical comments, you’re providing fast and honest answers. Those answers display that your company is reliable.

Thus, potential customers who view your social media pages will likely have a more positive impression of your brand. They are more likely to buy your products and to tell others about your great customer service too. This is an easy way to improve small business sales and brand awareness.

  1. Show off Customer Testimonials

In today’s society, no feedback is more important than other customers. That’s why customer testimonials are a great tool to show off. They signal to potential customers that your company is responsible and trustworthy.

Also, customer testimonials can be used to persuade potential customers to choose your product or services. One approach that accomplishes that terrifically is pairing a customer’s quote with a photo of your product to display your company’s USP. While it’s a controversial approach, it allows your product to be seen in a positive light.

Although when adding customer testimonials to your site, make sure they focus on different attributes of your products. You don’t want potential customers to read about the same characteristics; instead, shift their focus to at least three main points.

  1. Provide as Many Payment Methods as Possible

Providing a variety of payment options is key, especially in today’s society, where there are many ways to pay other than with a Discover card. Make sure to include payment options like Apple pay, Google Wallet, Wepay, and Bitcoin options. While providing more payment options can be harder to optimize; however, by doing so, you’ll likely increase your online sales.

It’s important to not only provide various payment methods online but also in-stores as well. Make sure customers know about your modern payment options and use it as a selling point.

 

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HOW SMSES CAN THRIVE DURING THE PANDEMIC.

As you just read, marketing is one of the most critical—if not THE most critical—part of a successful small-business strategy. But you might be wondering how to get your business out there without a massive marketing budget.

Good news: Your marketing plan doesn’t need to include expensive options to get started. Word-of-mouth requires no spending, for example, but it delivers amazing results.

Use the following five tactics to market your business without spending money:

Satisfy your customers

Customer satisfaction opens marketing opportunities that extend beyond your current reach. Every time you service clients with excellence, you get free publicity because people talk and spread the word.

Marketing via customer service requires that your firm has a substantial commitment to clients. You must value them as people, not as numbers. When you this customer-first attitude, you give customers the confidence they need to know that they will receive an excellent value whenever they spend money with you.

Satisfied customers make positive referrals by word-of-mouth both in person and online. Similarly, irate customers can work against you, posting complaints that might go viral and damage your reputation. Naturally, you want all your customers to feel satisfied right away, so there are a few things you need to keep in mind.

Pay attention to every customer comment you receive whether in-person or on social media. Make an effort to express your appreciation both for their business and for the time it took them to leave feedback for your company.

In adverse situations, make sure that you show your commitment to your customer and work together to find ways to solve the problem. Every customer interaction gives you a chance to make you and your brand shine. Even if there’s a problem, excellent customer service can create a lasting relationship and an energetic advocate for your brand.

Connect with people

Connecting with people means planting the awareness of your brand in their minds, which is something you can do both online and offline.

Online

Leverage the power of social media—connect with people for free, build relationships, and expose your company to your target market.

Your first step is to create a company profile on one or several popular platforms such as Facebook, Twitter, LinkedIn, and so on. The best way to choose is to see which platforms your targets mostly use, and create your social media presence accordingly. Whichever platform you use, the important thing is to connect with as many people as you can.

Going beyond those initial connections will help you create meaningful relationships that can enrich both your business and personal life. Rather than nagging people for sales and making endless pitches, become friends with your fans and followers. Talk with them, get to know them, and find out about the things that matter to them. Like their posts, share their comments, and include them when you need to make decisions by asking for feedback and opinions.

Make your connections all about other people, and they will become marketing agents for your brand.

Offline

Offline, you can participate in community activities and trade associations, host or attend social events, and so on. The important thing is to make yourself visible to other people. Connecting with people face-to-face will spread the news about your brand and put you in touch with influencers who can open new channels for you. For example, you might find future business partners or suppliers in addition to prospective customers.

Wherever you go online or off-line, try to build a community that will become a resource for growing your business. It takes effort, but it’s free.

Be friendly and approachable

Although this tip might sound too obvious to be listed, its importance cannot be overemphasized. Since your attitude and demeanor represent your brand, you need to make sure to always have kind words to say and a pleasant look on your face.

In live interactions, for example, non verbal communication  means more than your words, so make sure your body always says positive things. Keep an open posture, so people always feel comfortable approaching you to chat or get information. Work on having a solid handshake that you can use during face-to-face meetings, and always have a pleasant voice when you talk on the phone.

On the other hand, electronic communications including text messaging, email, and social media don’t transmit inflection and tone that would otherwise convey meaning. Recognize the limitations of such channels by always writing clearly and in a casual style. Communicate as you would with a friend, but carefully choose your humor and emoticons to ensure no one misinterprets your messages.

No matter the communication channel you use, always have kind words to say and make honesty your only policy when it comes to business. You can have fantastic products, but no one will talk about your business positively unless you come across as a nice and likable person. Kindness is one of the top qualities of a successful business.

Acquire and share knowledge

One way to market your business is to educate your customers and prospects. If you share valuable knowledge for free, people will more likely gravitate to your brand. But in order to share knowledge, you first need to acquire it. Let’s briefly consider why and how you should educate both yourself and others.

Educate yourself

KEY as Keep Educating Yourself Text written on notebook page, red pencil on the right. Motivational Concept image

Educating yourself means constantly staying on top of your game when it comes to your business. When you’re aware of all the trends in your industry, you are able to speak intelligently with your prospects and customers.

However, education also means learning about things that might seem unrelated to work, but can become advantageous at some point. What if those French lessons pay off one day when you need to communicate with a client from France? You get the point.

Now, acquiring knowledge doesn’t mean spending money on expensive courses. Books from the library are free, and so are countless internet resources. Technology has made education available to everyone, making it easier than ever for people to commit to lifelong learning. There are free online degree programs, educational websites, apps, and so on. With a little time and effort to explore numerous options, you can become an eloquent and educated person others will want to talk to.

Educate others

Resist the temptation to hoard your knowledge. When you share the things you know, not only do you help others, but you also promote your brand for free. When people learn they can rely on you for honest and expert advice, they will trust you with their money. Moreover, they will start identifying your brand with knowledge and value, and thus more likely talk about you with others. Therefore, you should selflessly respond to everyone who asks you for advice or information.

CONCLUSION

Even when things get tough, get tough as you rise to every challenge. Robisearch Ltd has been in the ICT for the last 8 years, ready to serve our clients and encourage you in the any way we can. We understand the tough situation alot of businesses are in and are determined to be there for our clients, whether it means reducing prices or going the extra mile in providing support or just posting encouraging and informative material on our blog.

Call us today on 0754413386.

 

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WHY YOUR BUSINESS WONT SURVIVE TO YEAR 5 WITHOUT BIOMETRIC TIME ATTENDANCE

Earlier this month it was discovered in a Ciaccio hospital in Southern city of Catanzaro of Italy that for 15 years they had been paying an employee who never showed up to work yet always received his cheque every month.  A whooping amount of €538,000 (£464,000) is the alleged sum amount the hospital lost to this ghost employee for all those years. He is now crowned the King of Absentees and Seen as a Legend.

Just imagine how much money your business may be losing now or in the future due to such avoidable issues.

Companies are currently trying to find the best and most effective ways to cut down on costs with downsizing being the last option. Whether it means cutting down on expenses or finding good quality but affordable substitutes for their raw materials and marketing strategies. If it is to be, its up to us to make the positive changes happen if 2020 had anything to teach us, this would definitely be lesson one. So one way companies and businesses are reducing costs is by installing and using Biometric Time Attendance and Access Control System to eliminate money loops lost to ghost employees.

 

Benefits of BIOMETRIC TIME ATTENDANCE AND ACCESS CONTROL Are:

Monitoring of Remote employees.

What becomes of your employees when you are far away and still need the system to work? Will they clock and work and still maintain their productivity as they should or will they stay at home and do as they please? The biometric system gives you a chance to monitor the time your employees clock in and out of work with reports of the hours they worked.

Elimination of “Buddy Punching”

Technology has made life so much sweeter and easier business owners as one of the biggest flexes of biometrics for access control and time keeping is that employees will be unable to clock in for one another or enter restricted areas without permission as it uses the unique biological traits possessed only. This type of time theft can cost some companies millions each year. Biometrics characteristics are unable to be duplicated, which prevents employees from punching in another co-worker when they aren’t in the building.

An Accurate Option

Since biometric credentials are unique for everyone and are unable to be duplicated or forged, biometric identification is the most accurate option to identify an employee. This type of technology will help business’s accurately track employee attendance and time. The benefits of biometrics for accuracy don’t stop there. With this technology in place, it will also eliminate cases of leaving early, arriving late or unauthorized overtime.

Increased Productivity

With biometric clocks in place, the need to keep time manually is eliminated. This saves employees time, reduces staffing overhead and provides an accurate picture of labor data to the payroll department. This helps to effectively manage the overall business operations and will lead to an increase in productivity.

Increased Return on Investment (ROI)

When a company implements the use of a biometric time clock, it will help it achieve a positive ROI. This is done by eliminating employee theft, eliminating buddy punching and a number of other problems caused by loopholes and inaccuracies in the older types of attendance and time keeping systems. These old systems cause many businesses to lose quite a bit of money, year after year.

Increase Employee Accountability

One of the less known advantages of biometrics for time and attendance tracking is the reports and audit trails they create. With these systems in place, employees are forced to be accountable for the actions they make. Since employees are able to be easily identified and held accountable for taking extended or frequent breaks, unscheduled lunches or other misuses of their time, productivity will be increased significantly and may affect their may roll at the end of the day.

Enhanced Job Satisfaction

There are some situations where employees must work overtime to address unusual situations. However, putting in hours and hours of overtime, all the time, can wear down even the most dedicated and enthusiastic workers. This is especially true if the employee is unsure whether or not all their hard work is even noticed. When used properly, a quality Bio Time allows employers to know of excessive overtime situations and make changes accordingly to balance the workload. As a result, the employees don’t feel as though they are overworked. When overtime is required, they will also have confidence it will be noticed.

Easy and Safe to Use

One of the best things about using biometric time clocks for identification purposes is that modern systems have integrated technology that is safe and easy to use. This provides accurate results with minimal invasiveness for users. Also, the clocks themselves are able to be installed quickly, with minimal training needed to begin using them.

Convenient Option

Biometric time clocks are considered to be a convenient security solution because no passwords have to be remembered, no badges have to be used, nor ID cards, documents, etc. This lets employees quickly get to work, without worrying that they aren’t clocked in because they forgot their access badge.

There is no question that  BIOmetric Time attendance offer quite a few benefits. While many large businesses and corporations use these systems now, it may be beneficial for smaller businesses to research them as well. Using this type of machine will eliminate cases of employee theft, increase productivity and offers a pretty high ROI. Installing an Advance Systems biometric clock just makes sense.

Robisearch has the best biometric system that saves your business millions 0f money and increases the productivity and accountability of your employees thus ultimately increasing your profits.

Call us today for a free demo and quote on 0754413386

#RobisearchSavesBizMoney

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HOW TO GAIN MORE CUSTOMERS USING E-COMMERCE BUSINESS STORE.

If there is one thing we have learnt from the pandemic and after effects of 2020 is to always think outside the box. A go big or go home kind of mentality if you may, will save you a fortune in the long run because once you stop thinking small and comparing yourself to the completion around you, you soon see the future of your business and needs of your customers in 2020 vision. Opportunities is like a haughty goddess who wastes no time on the unprepared spoke George S. Clason in Richest man of Babylon.

Get prepared, your customers ought to be able to access in their own convenience both in time and accessibility and what would be the best way to do this, utilizing technology to the fullest? E-commerce of Course!

According to the Investopedia E-commerce or Electronic commerce is a business model that lets firms and individuals buy and sell things over the internet. E-commerce operates in all four of the following major market segments:

  • Business to business
  • Business to consumer
  • Consumer to consumer
  • Consumer to business

Our concentration today will be on consumer to business, so what advantages do you present to your customers when you set up an e-commerce store, how3 does it increase sales and profit to your business?

 

Below are a few points on why your business sis in dire need for an e-commerce store.

  1. Lower prices

The lower costs of running an e-commerce store versus a physical store translate to cost savings for the consumer. This is one of the biggest e-commerce advantages. Online prices are typically lower than traditional store prices, and e-commerce sites are able to offer more discounts and promotions that are easier to claim and advertise them accordingly.

  1. Convenient and safe

The pandemic caused close down of many businesses but for many they saw this as an opportunity to grow. Shopping when you want, from where you want is far preferable (and a whole lot safer) than heading out in this COVID reality we’re now living in. Coronavirus aside, there’s also something to be said about shopping from your bedroom, without having to venture out, being able to compare prices and being able yo choose what best fit your clients.Also no more waiting in lines or to be served, battle cold/hot weather, and all the other challenges that go along with consumerism.

  1. Wide product variety

In the global marketplace that is the internet, consumers can buy electronics from China, books from England, clothes from Paris, and good old US products all from the comfort of home. The width and depth of products sold online are unbeatable.

 

 

  1. More informed decision-making

Information is literally at your fingertips when buying online, including:

  • Reviews from real customers – this is probably the most effective
  • Product descriptions
  • Usage videos
  • Product guides
  • Social validation

Comparison shopping is another one of the top benefits of e-commerce to consumers, who can easily compare products, brands, and websites with even side-by-side comparison possible. Many comparison shopping sites exist with the sole purpose of enabling consumers to compare products side-by-side based on price and discount metrics.

  1. Saves time

In an age where time is a rare commodity, shopping online provides massive time savings to the consumer.Picture this, regardless of the commodity you offer, or tactics you use for marketing, if  The percentage of consumers starting their shopping journey online is increasing every single day, it makes sense to be able to buy where you already are with no hustle

No need to head out, shop in-store, wait in line, and then journey back home when you can access a greater product variety at a lower price from the comfort of home.

Give us a call today Robisearch Ltd, let us help you rack in the profits and make it convenient for your customers to get to know of you and your products. Reach a global market even with the setbacks brought by the pandemic.

#GoDigitalWithRobisearch

Get the best E-commerce store Today at the most affordable prices.

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BULK SMS THE FASTEST AND BEST MARKETING TOOL TO USE IN 2021

Everyone is looking for the best ways to reach their customers, without draining every last coin they have from their business account. What better way is there than to use a tool that has been tested by time and emerged victorious always than BULK SMS CHAPCHAP. Robisearch Limited offers many SME businesses this amazing marketing tool so as to be able to reach their customers when they have promotions, discounts offer, happy hour deals

 

Bulk Sms ChapChap is a form of mass communication that allows business owners to engage with their contact database via mobile technology or short messages as some may call them. To implement bulk SMS marketing, users must pre-craft text messages containing marketing material (often a special promotion or timely offer) to send to a database of numbers. Bulk SMS marketing is continuing to gain popularity as one of the most direct and effective communications tools available today.

 

 

Would you like to know why this is so, here are 10 reasons why you have to start using Bulk Sms Chapchap as the best tool for marketing and engaging your clients.

Time-sensitive promotions

Businesses are utilizing the dynamic nature of SMS to send out timely offers and promotions to customers. Those in the retail and hospitality industries are, in particular, making the most of SMS to entice customers with flash sales and limited-time offers to boost sales during a specific period.

Personalized offers

Humans love to feel appreciated, in a human need in some way, and nothing makes a customer feel more valued as an individual than receiving a special offer. For a personalized touch, businesses utilize Bulk Sms chapchap can enjoy various features such as personalized messages to their clients either in bulk or individual, to distribute tailored promotions. Customized messages show customers that the business cares about them, improving the brand image and customer experience.

Send SMS

While sending marketing text messages is a sure-fire way to deliver promotional content quickly is becoming increasingly popular for businesses seeking a creative edge. Bulk Sms chapchap enables engagement with offers and promotions as well as links to business websites. For more information on how to implement this medium.

Hard to ignore

SMS hits recipients directly on their devices, rather than getting lost in a crowded email inbox, ensuring offers are seen and utilized. It’s no wonder marketers are opting to communicate their promotional messages via the only platform that’s guaranteed to be noticed.

 Cost Effective & reliable

When it comes to market your business or promote your product, there are many platforms you can go with but when it comes to cost most of the marketing platform are a bit more expensive.But, when it comes to SMS services it is not just affordable but effective & reliable also.

Easy & time saving

It is easy because you just need to add content & your customer number and hit send button that’s it you are done.

Reach More with SMS

There are over 45 million people in Kenya and 80 % of these people have mobile phones and the number is increasing rapidly everyday thanks to companies like Safaricom who offer the common “mwananchi” with a chance to access a smart phone for as low as ksh500 and pay the rest in installments of ksh20. That shows that you can reach more consumers with an SMS than any other tool.

Connect with Customer

With Bulk SMS Chap Chap enables you to connect with your customer is easier now. Bulk SMS chapchap allows you to send personalized messages to your customer. So, you can send your greeting message and you can also send them language based massages also.

High Open Rates

You Know what we have shared so much on bulk sms and why it’s the is you will get high Open Rates. Research shows that 90% of all text messages are read within 3 minutes. With high open rates, you get high conversion rates.

Call us today on these number to get the best sms marketing tool in Kenya, we offer the best rates and have worked with a range of clients from Big corporations to small and medium businesses.

Don’t be left behind.

#GoDigitalWithRobisearch

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BEST POINT OF SALE SYSTEM FOR CHEMISTS AND PHARMACEUTICALS

The world is going digital and so many businesses have embraced technology as it helps make businesses simpler and easier to manage. Our clients are expecting excellent services and products and its up to us to ensure we meet we go beyond the expectations they may have. Ensure our customer service is top notch, service delivery is fast and efficient. Point of sale systems allow for better management of a pharmacy, improve customer satisfaction, and helps increase sales. With POS, pharmacies are able to run a more effective and efficient operation.

 

Benefits Of Utilizing Point Of Sale Systems: 

  1. Detailed sales report.

POS systems provide a business with a real-time detailed report of sales. This allows businesses to assess what products are being sold and what products are lagging in sales (dead stock).

The business owner and employees can brain storm on the various strategies they can apply to ensure both the slow moving and dead stock are cleared before they expire or get damaged in their possession. They will also know in real-time what is not selling so they can decide whether or not to order that product.

A POS system provides the latest sales reports for the day, week, month, or year helping you plan out the future of the business with forecast from it.

  1. Fast customer service

POS allows for improved customer service. Transactions are processed much quicker, item that are scanned for their price are accurate which lessens sales discrepancies.

There is also a wide selection of methods to take payments such as credit cards, debit cards, Lipa na M-pesa or Airtel money.

  1. Inventory/ stock management.

POS provides an efficient method of managing inventory. By being able to view in real time what is selling, they will be able to reorder products that are running low The RobiPOS is unique in that it gives you alerts to notify you when stock is running low and you are able to restock early and avoid inconveniencing your clients. Businesses can also keep track of the time of day that certain products are selling so they can arrange marketing displays around peak selling times.

As well, businesses will spend less time on paperwork, accounting, inventory management, sales record keeping, as well as managing such programs as marketing, special advertising programs, loyalty programs, discount programs, and much more.

  1. Management Of Loyalty Programs

POS allows for the management of Bonga points, coupons, and loyalty programs. This is effective way of monitoring the program and keeping track of the success of the programs.

 

  1. Easy To Learn

POS systems and software is easy to learn. Most POS sellers will train staff and management on how to use the system. It is also easy to install and maintain. As well, POS software can be integrated into other applications so that all areas of business management can be viewed in one central place. It gives the user better control of the business. As well, technical support is only a phone call away.

 

  1. Easier To Keep Track Of Customer

POS retail software makes it easier to keep track of customer personal information, staff payroll, customer billing and shipping, vendor listings, and inventory management.

The many benefits of point of sale systems make it an essential business investment. The type of retail software a pharmacy chooses depends on the type of business, size of the business, amount of sales, and the type and amount of inventory.

Not only is online payment allowing consumers to experience a better shopping experience, but some of the offered merchant services also allow businesses to better manage their merchant account. As retailers accept credit card the hassle of using cash is eliminated.

Robisearch Ltd offer the best POS system for chemist and pharmaceuticals. It is a state of the art system with all the featres a modern and old school Pharmacy may need to ensure their clients have all they need to get the most efficient services.

 

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7 AMAZING WAYS TO SET ACHIEVABLE BUSINESS GOALS THIS YEAR

s• Run internal and competitive bench marking.
These exercises will help you compare performance in various areas across your organization, and across your competitors’ or peers’ organizations. This information will be helpful during the business goal-setting process by showcasing where you are strong or weak.
• Complete a SWOT analysis.
SWOT is a high-level strategic planning model that will help you identify where your organization can improve and where it’s doing well. It’s an acronym for “Strengths, Weaknesses, Opportunities, and Threats.” This detailed SWOT analysis template provides the details of how to conduct the analysis. Doing the analysis first will help you think through your strategic challenges and opportunities before trying to set targets.

• Do a market analysis.
Where do you see your industry headed? What is trending for organizations in your space? A thorough market analysis will help you answer these questions.
• Review your past performance.
Without knowing where you’ve come from, it’s hard to decide where you should be heading. Past performance can help inform a number of your future business goals.
• Solicit input from employees.
Gaining insight from employees is a smart strategy, as it will give your leadership team insight from those on the “ground floor” of the organization. But if you do ask for input, be open to actually using it—otherwise, employees will be less likely to offer up their opinions in the future.
• Determine who will participate in the goal-setting exercise.
Determining who should be a part of this conversation is largely based on the size of your organization. Will you involve mid-level managers, or just senior leadership? What about your board of directors?
• Give all participants some pre-reading homework so they can come prepared.
You want everyone in the room to be on the same page and ready to go once the meeting begins.

• Specific : Each goal specifies your target exactly. For instance, increasing sales may be your goal, but it’s not specific enough. Increasing sales by 10 percent is much more specific.
• Measurable : One of the big problems with setting goals is knowing when you have met them. In other words, you must be able to evaluate your success. Increasing sales by 10 percent is measurable if you have the data on present sales.

• Achievable: A goal that is within your reach increases motivation and those brain chemicals that keep you and your team motivated. If you wanted to increase sales by 50 percent, your sales staff may see that goal as impossible to achieve and give up before they begin. The 10-percent mark, however, may be very possible for the sales team if they have a reasonable amount of time to achieve it.
• Realistic: A realistic goal is one that your team has the resources to realize. If the team has the skills it needs to increase sales, you have enough of the product to sell, you have plenty of customers in your sales area, and you have time to get the job done, the goal is realistic.
• Time: SMART goals are written with an end in mind. Increasing sales by 10 percent by the end of the next fiscal year provides a deadline. If you don’t have a deadline, the goal is too vague and the target is unclear. Time is a motivational factor in achieving goals. (I want to lose ten pounds is a goal. But I want to lose ten pounds by Christmas provides a deadline.)
• Examine who will be responsible for each of your goals.
Who will ensure everyone stays on track? Who will ensure that reporting on progress takes place each month or each quarter? Consider the roles and responsibilities required to assure continuous advancement.
• Identify the resources you’ll need to achieve these goals.
For example, if one of your goals is to develop and use a customer relationship management (CRM) system, do you have the funds appropriated for it? Budgetary limitations should also be considered during the goal-setting process.
Example of strategic goals increase share of market ,
Growth percentage of sales from new products
Balance the budget
Increase share of market

1. Write a Business Plan
You can’t successfully start a new business without setting goals, so if you’re just starting on your entrepreneurial journey, you probably have a number of business goals on your list, with writing a business plan certainly being one of them. Despite its reputation, business planning doesn’t have to be a long and painful process. These resources will help you get started:
• How to Write a Simple Business Plan
• Business Plan Outline for Small Business
2. Improve Your Bottom Line
It’s probably safe to say that most small business owners would like to increase their profit, making it a very common small business goal. Unfortunately, it can also be a challenging one. Improving your bottom line usually requires two approaches — raising rates (or selling more) and reducing expenses. If this is a relevant business goal for you,
3. Become More Productive
Many small business owners struggle with finding enough time to get everything done; it’s a common challenge for small business owners who wear multiple hats. You may feel like you’re constantly being pulled in different directions, or that business administrative tasks are eating up all of your time. If this sounds familiar, then a productivity goal may be the right one for you.
4. Use Technology to Do More
Technology can not only save us money, but it can save us time, too. And since it’s constantly changing, business goals for using technology in new ways are almost always relevant. Even if you’re successfully using technology in your small business now, there are new tools being developed every day that can help you do even more in your business. These articles will inspire you to think of new ways to use technology:

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WEBSITES YOU NEED THEM WE GOT THEM

It’s the greatest gift to all entrepreneurs and mankind as a whole
Unlike the ancient ways that we had become so accustomed to, everything is changing, and it will never be the same again. Lucky for you, that is actually a good thing, change is inevitable but in most cases is good.
With the whole Rona situation, clients are becoming more receptive to buying things online, booking trips, based on the reviews they get from your other clients, and even investing in things and companies they have not physically seen.
What a time to be alive.
Website and apps are definitely the way to go when you are taking your business digital in this decade.
Guess what you beautiful human, Robisearch ltd is offering the best and most amazing website designs that can be customized to your business mojo and be exactly how you would like and better yet, from theme colors to images and the features you want it will be able to do all that and so much more.
Attract clients from Kenya and even diaspora by taking your business global with the amazing website that not only gives them information of who you are and what your business is all about, to also get you sales, with the e-commerce kind of website, or else if you are a hotel or travel agency, get your clients to book and pay for their trips and adventures in advance. Literally cash in in advance.
Wait, what if you are a blogger, artist or just a creative soul…Don’t worry, you are not left out too.
We got the option of having a blogging and portfolio website where you can bless the world with your amazing work and just and color to the at times black and white universe we live in. If still need more reasons of why you definitely need a website, then I gotchu… below are 6 reasons why and of course you know the who to make that come to be a fabulous reality.

1. Cost-Effective
2. Wider Demographic Reach
3. Business Credibility
4. Around-The-Clock Availability
5. Consumer Convenience
6. Increased Sales

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