Why Your Restaurant Should Have A Website – While there are general advantages for every business in creating a website, there are a number of specific advantages that can benefit a restaurant. Here are a few reasons why your restaurant should have a website:
A website communicates key information about your restaurant
A website gives you a platform to provide the basic information your customers may need to know about your restaurant. This includes hours of operation, directions, payment methods and more. By answering these basic questions, you can decrease the amount of time your managers and staff need to spend answering phone calls. You can also keep customers aware of any promotions, such as lunch deals or Christmas offers.
Increases awareness of your business
When people are looking for information the first place they will look is on the web. It is important that if someone is looking for your business they can find the information that they need quickly so they are less likely to become disgruntled and consider your competitor(s).
You can build a solid brand image
A website will help your business to build a professional image. Particularly if you are just starting out, a website is a great method for helping customers become acquainted with your brand. With the correct marketing it may even convince customers to seek you out and try for themselves. High quality images will help entice customers to visit.
You can improve search rankings
By investing time into search engine optimisation (SEO) you can help your business show for related search terms. For example if your website shows for someone searching ‘late night café’, ‘Italian restaurant’ or ‘family friendly pub’ you will gain more exposure and hopefully more customers.
You can include customer testimonials
You can include customer testimonials on your website or if your restaurant has been lucky enough to be featured in a publication such as a review by a restaurant critic in a newspaper you can link to this from your site. This will help to build your restaurant’s credibility.
A website may also help your chances of being reviewed by bloggers as they have a resource to gain information about your history to add to their article.
Differentiate your business from the competition
If all of your competitors have an online presence it only makes sense that you should too. Many competing restaurants may already use a website to promote themselves; stealing your business. A well-presented easy to use website will help you highlight what you do well and may persuade customers to pick you over alternatives. Lack of a website may also suggest that you are no willing to invest into your business.
Conclusion
If you don’t yet have a website for your restaurant you are missing out on potential customers. Robisearch Limited helps small businesses build easy-to-use, reliable websites that perform well and have all the features needed to build an excellent online presence. For more information about getting your restaurant online why not drop us a call on 0716413386 or 0780655987. We specialize in helping small businesses make their stamp online and will be happy to talk you through the options and price packages available.