If you are running a business in Kenya, it is important to have an online presence. In this day and age, potential customers are more likely to find your business online than in person. Having a website is a great way to reach more people and sell your products or services. But what kind of website should you have? Read on to find out whether an e-commerce or Woo-commerce website would be best for your business in Kenya.
What is e-commerce?
E-commerce is the process of buying and selling goods or services online. It covers a wide range of businesses, from small businesses to large corporations. Kenya is a rapidly growing market for e-commerce, with more and more businesses turning to the internet to reach new customers.
There are many benefits to setting up an e-commerce website for your business in Kenya. It can help you to reach a wider audience, as well as make it easier and faster for customers to purchase your products or services. An e-commerce website can also help you to build brand awareness and establish your business as a trusted online source.
If you’re thinking about setting up an e-commerce website for your business in Kenya, there are a few things you need to keep in mind. First, you’ll need to choose the right platform for your website. There are many different e-commerce platforms available, so it’s important to do some research and select the one that best suits your needs.
Second, you’ll need to ensure that your website is optimized for search engine ranking. This means making sure your site is easy to find and navigate, and that it contains relevant and keyword-rich content. Finally, you’ll need to set
What is Woo-commerce?
Woo-commerce is a e-commerce platform that businesses can use to set up an online store. It is relatively easy to use, and there are many options for customization. businesses in Kenya can use Woo-commerce to reach a wider audience and sell more products.
Differences between e-commerce and Woo-commerce websites
There are many things to consider when choosing whether to create an e-commerce or Woo-commerce website for your business. Both have their own benefits and drawbacks that you will need to carefully consider before making a decision.
Some of the key differences between e-commerce and Woo-commerce websites include:
E-commerce websites are typically more expensive to set up and maintain than Woo-commerce websites. However, they can offer a more professional look and feel for your business.
E-commerce websites usually have more features and functionality than Woo-commerce websites. This can be beneficial if you need a complex website with lots of features. However, it can also make e-commerce websites more difficult to use and navigate.
Woo-commerce websites are often easier to use and navigate than e-commerce websites. They can be a good choice if you need a simple website that is easy to use. However, they may not offer all the features and functionality that you would find on an e-commerce website.
Why should businesses in Kenya have an e-commerce website?
There are many reasons why businesses in Kenya should have an e-commerce website. Perhaps the most important reason is that it can help businesses to reach a wider audience. With an e-commerce website, businesses in Kenya can sell their products and services to people all over the world. This can help businesses to increase their sales and to grow their customer base.
Another reason why businesses in Kenya should have an e-commerce website is that it can help them to save money. With an e-commerce website, businesses can avoid the costs associated with setting up a physical store, such as rent, utilities, and staff costs. Additionally, e-commerce websites are often less expensive to maintain than physical stores.
Finally, having an e-commerce website can give businesses in Kenya a competitive edge. In today’s global marketplace, many customers are looking for convenience and value when they shop online. An e-commerce website can provide both of these things, which can give businesses in Kenya a leg up on their competition.
How to set up an e-commerce website in Kenya
There are many reasons why you would want to set up an e-commerce website for your business in Kenya. Perhaps you are looking to tap into the growing online market in Kenya, or maybe you want to make it easier for customers to purchase your products and services online. Either way, setting up an e-commerce website can be a great way to boost your business.
Here are a few things to keep in mind when setting up an e-commerce website for your business in Kenya:
1. Make sure your website is optimized for mobile devices.
With over 80% of internet users in Kenya accessing the internet via their mobile devices, it is essential that your website is optimized for these devices. This means that your website should be responsive, meaning it will adjust to fit any screen size. Additionally, make sure that your website loads quickly on mobile devices, as users are likely to abandon slow-loading websites.
2. Choose the right platform for your website.
There are many different platforms that you can use to build your e-commerce website. Some of the most popular options include Shopify, Woo Commerce, and Magento. Each platform has its own pros and cons, so do proper research to weigh which one would best fit your nature and purpose of your business.
Conclusion
Overall, building an e-commerce or Woo-commerce website can be a great way to expand your business in Kenya. Not only will it give you a larger audience to sell to, but it can also help you increase your sales and grow your business. If you are thinking about building an e-commerce website for your business, be sure to contact a web development company that specializes in this type of site, e.g. Robisearch Ltd offers such services. They will be able to help you create a professional and successful website for your business.
Reach out to us via Call/ Text/ Whatsapp: (+254 716 413 386) , (+254 780 655 987)E-mail : info@robisearch.comVisit Us : 5th floor, Suraj Plaza, Opposite Jamhuri High School, Limuru Rd, Ngara, Nairobi, Kenya