A digital suggestion box  is where an organization’s employees and customers are able to give feedback, comments, suggestions and complaints at their own convenience. It is unlike traditional boxes that are situated at one spot and mostly out of reach of a company’s direct customers.

The digital suggestion box makes  customers have a sense of belonging because it shows that the organization values the inputs of its customers. This is also because this system offers anonymity and convenience that motivates customers to provide their suggestions. The use of the digital suggestion box is not limited to only customers, but is also useful for getting input from the employees.

A digital suggestion box also offers a simple step to it, which is for the customers to follow a link and submit their comments. This simplicity appeals to many customers unlike how strenuous the traditional suggestion box is operated.

A great and well-constructed suggestion can improve any business. It can take a business from one level to the next. The following are some of the reasons businesses and institutions should invest in a good digital suggestion box like the Robisearch digital suggestion box:

• All-time access: one important reason why a company should use the digital suggestion box is that the company’s target market may leave or even work in a different region or time zone. They might not be able to write a note and drop it in the office suggestion box, but with an online suggestion box, they can have access to drop their input anywhere and anytime in the world.
• Anonymity: a digital suggestion box allows feedback to be collected anonymously. This is because there is confidentiality in response collection also and a secure system that protects individuals’ data.
• Fast delivery: unlike the traditional office boxes where someone might forget to collect all the note. The digital suggestion box processes suggestions quickly. The suggestion box can also be set up to notify specific personnel in real-time when a new suggestion has been received.
• Make the right decision: receiving suggestions or ideas online from different customers, communicating their wants or needs can help the management of an organization to make informed and rich business decisions. The gathered information will assist the research and development team to keep afloat in the market by serving the desires of their customers.
• Honest insights: a digital suggestion box eliminates all risks of external influence on your customers or employees and this helps to facilitate honest feedback without any fear.
• Automated result collection technique: the digital suggestion box automatically collects ideas and feedback and processes them faster, unlike traditional suggestion boxes where an employee has to spend time reading the responses.
• Qualitative and quantitative feedback: the responses gathered from the collection can help rebrand organizations and make improvements while saving costs.

The importance of a company or institution setting up a digital suggestion box cannot be overemphasized. If you are an organization that is passionate about interacting with your customers and your employees and also getting honest feedback you should definitely set up one. You may just receive the one valuable idea that will change the fate of your organization forever.