Benefits of Bulk SMS to Retailers
Bulk SMS stands apart from other marketing channels with direct, immediate, native-to-mobile engagement with no app required. It also features the highest open and response rates of any mobile channel: users open 98% of SMS texts received, 90% of those within three minutes of receiving them. Even compared to a channel like an Email, SMS has 6-8x higher engagement than email and a 32% response rate. With numbers like these, SMS can be a valuable component of your customer engagement toolkit.
Bulk SMS marketing gives you the unique ability to engage customers no matter where they are in your sales funnel. Send promotions to new customers to get them browsing. Offer reminders and discounts to save an abandoned purchase. Keep customers in-the-know with order and shipping notifications. Below we discuss the benefits of bulk SMS to retailers.
Direct delivery
SMS is among the most direct ways of communicating with clients, besides meeting face-to-face and a direct phone call. Since the other 2 can be complicated, time-consuming and expensive, it’s clear who’s the winner!
Trackable analytics
SMS can easily be trackable too, most providers offer delivery reports which can be a great source for interrogating what successes you’ve had with your SMS deliveries, so you can fully and accurately rate the success of your campaigns. You can then take lessons learned into the next campaign.
Reliable
Mostly as mobile phone SMS messages are generally safer than email which can deliver all kinds of shady attachments.
Simple and easy
Due to its simplicity and reach, SMS has become a globally adopted communication channel. Everyone knows how to open, read and text a message. Moreover, thanks to the limitation in length (160 characters), messages are small, direct, concise and go straight to the point.
Precise
Once you have your audience segmented, then you can accurately target groups of customers with a variety of marketing messages. Understanding what works and what doesn’t means you can refine your approach to maximize sales potential.
Efficient
The ability to schedule text messages means that you can save time in planning your campaign, you don’t need to write each message individually, so groups of people can be targeted with scheduled texts.
Cost effective
Text messages are cheap especially if you buy them in bulk. No other marketing method provides such affordable results, particularly if compared with traditional marketing methods, such as TV, radio or print media.
Immediate delivery
As far as delivery goes, SMS is pretty quick, and it’s also efficient – taking only seconds to reach a vast audience. It’s rare to get such a quick and fast personalized message to an audience with that kind of speed.
Immediate results
You will instantly be able to see those who have received it, along with other analytical data such as those who have opened it, read it and of course, the important one, which is those who have responded.
Global marketing
Text messages are designed to reach anyone who has a reasonably modern mobile device and a cell phone signal. So you can reach millions of people in an instant, anytime, anywhere.
So if you are a retailer or have an online website, give bulk SMS marketing a go, your customers will love it and I am sure you will soon start to see the benefits. To see just what bulk SMS marketing can do for your business, reach out to Robisearch Limited on 0716413386 or 0780655987.