HOW TO SELL MORE

Ever wondered why so businesses are still in business, how they are also increasing their sales significantly too and how to increase your sales. In today’s society their so many ways of tools and strategies that you can apply to grow your business and sales too. So much you can apply that will not only speed rocket your profit but also your growth as a business. This is an amazing power-move that can get your business to heights you have just dreamed of.

The best thing you can do for yourself right now is to learn the tricks and traits to get you a seat a the high table of growing businesses and great profits.

Bellow are some of the tricks on HOW TO SELL MORE

Provide credible products

Credibility is the one of the key factors that makes the customers trust and feel comfortable with your products and services. Use techniques such as advertisements to enhance your credibility in your sale. Use of customer testimonials and online marketing aid in raising customers trust on your products. In the process, you boost your sales.

Innovation and unique products

Innovation is the well-kept secret a lot of companies have used to get ahead of their competition. By applying it has been used for many years to help them get a head Find a way to differentiate your offering through cost or quality improvements. The customers should not leave your business with some products or services but should be fully satisfied. It is important to make the customers prefer your business to other by maximizing on quality, unique and innovative products that can outdo similar production the market.

Understand where you are in the sales cycle.

Whether it’s a 30-day cycle or one that takes a half year, you never want to go backward. Like a game of chess, keep your client motivated to take the next step toward making a purchase. For example, make sure your product passes testing on schedule and your supply chain is organized and ready to meet the target price.

“You need to always be self-aware of why that person is buying from you,” he says. “It allows you to know where you are on the topography of getting to the finish line.”

Know your product.

Whatever you’re selling, you have to know that product or service up and down, inside and out to able to know how to sell more. In fact, the difference between people who close deals and those who don’t comes down to who can intelligently answer a question on the spot.

Focus on the existing customers                                                                        

If you want to improve sales, you should shift your focus from attracting new customers to making those who have already tried out your products or services to buy again and learn how to maintain all the buyers.

Promotion

The promotions and marketing give the customers a great deal of existence of the products or services in the market. In some instances, discounts give the customers the ability to try your products. The promotion can give way to attract more customers and at the same time maximize the number of existing users. In some instances, you can offer free samples.

Know your numbers.

What is the true cost of your product or service? How much margin will allow your company to make a profit? A lot of people end up thinking they did a great job, but their company is actually losing money.

Define your next steps.

Delineate a list of what happens next after a meeting with a client. Then put these deliverables to paper or email to keep key players accountable. Use the sales techniques you see will best suite the situation because each and every client is different and the problem they need addressed is too different.

With this in mind, you can present a worthy/ unique  solution for them and stand out from your competition. The point is make the sale or close the deal.

Technology Adoption

No matter what type of retailer you are, adopting a POS (point of sale) system can turn your business around by providing an all-in-one solution to a multitude of everyday issues. Inventories that fail to match tallies, unrecorded sales, human errors and the time wasted on correcting them are all fairly common problems faced by retailers on a daily basis. They are all easily avoided when using a POS system that accurately collects and records data, allowing you to really see how your business is functioning and how to continually improve it. This is one of the most important trick on how to sell more.

 

 

 

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PROPERTY MANAGEMENT SYSTEM.

Great is the mind that not only know, how to grow their wealth but also how to manage it. Many can agree with me that one of the biggest hustles of being a property owner is the ability to manage them effectively to gain the most from your investment in terms of ROI.

Ever heard of Property Management system? No, well let me shine some light on this amazing discovery and bring you closer to your goals. Lets start with the getting to know what it is and how will you be of benefit to you.  Will it save you money, or help you manage your income?

Definition

Property Management System are computerized systems that facilitate the management of properties, personal property, equipment, including maintenance, legalities and personnel all through a single piece of software. These systems are meant to replace old-fashioned, paper-based methods that tended to be both cumbersome and inefficient. You may be wondering, how this this system may help you as a property owner, well the Property Management systems allow local property managers and maintenance personnel to manage the day-to-day operations of their properties. Property maintenance for commercial properties includes major focus areas such as risk management, maintenance, communication, and tenant satisfaction. Usually a certain agreed percentage of the rent payment will be deducted on each rent payment collected by the property management as their service fee. There are also other ways of charging the property owners using the service but percentage collection is the common one. PMS has so many advantages but just to name a few  here is a list of its benefits:

  • Receipting of tenant payments.

Tenant payments can easily be receive whether they are using back accounts for the same or just Lipa na mpesa they are not limited and better yet if the property owner wants they can issue out digital receipts where the client receives evidence of their payment using bulk sms chap chap.

  • Invoice generation.
  • Financial accounting.
  • Maintain key property details.
  • Maintain a clear digital paper trail for compliance purposes.
  • Keep records of the property occupants.
  • Manage the booking and renting of rooms.
  • Managing tenancy agreements and leases.
  • M-pesa integration
  • Tenant management

Every tenant is created for their own  account and profile upon making first deposit and moving into the premises. Here they can track their account, payment, make suggestion or complains that can be seen by the property owner as some of the time caretakers assigned to given houses may not be doing a good job and this may make the living standard of tenants to be unbearable, unsafe or even lead to moving out of the tenants. With this system the feel liberated and heard and to make matters it make it easier for the tenants to have open communication and even track their payments and when ever they have debt arrears they will be able to know how to sort it out.

  • Landlord management

The land lord is created for their own account be able to track the tenants, rooms that are vacant, any issues the tenants may raise and also any renovations and repairs there are. The landlord can also be able to follow up on those who have paid and those with debts so as to know how to follow up on the same. The landlord can track multiple house with easy from the comfort of their seat and just head out once in a while to seat he state and progress of every thing.

Efficient time saving
Investors are always looking for ways to invest their money which will bring a high ROI. That’s exactly what the property management Property management is a tough process absorbing a lot of time and other resources. There are situations when it is necessary to deal with many issues at once and time is running out. If only a day had more hours. Property management software can take over part of your responsibilities, gain you some time so your team can focus on the most important issues of the business. You no longer have to be firefighting issues instead of planning ahead, creating long-term solutions and acquiring new promising properties. Your business can benefit from that because fewer resources are wasted on issues that might be automated by a property management software solution.

Increasing overheads
To create an environment suitable for your business to grow you need to invest and acquire more strategic properties and real estates but this might require you to employ more employees which might be expensive. Property management software makes work easier thus you do not have to hire new staff in order to keep expanding your business. Automation and streamlined workflow is easier and more efficient to manage. Even a small team of people who know the business, equipped with powerful software solutions can make significant changes and, with the knowledge, lead the business to better prosperity.

The system has many features but not limited to the following:

  • A Property Management System Simplifies Payment Problem Management
  • One of the proverbially difficult things to deal with in the property management industry is the difficulty faced in retrieving payment when it’s due. Keeping track of rent payments in a manual fashion can prolong the property management process to the brink of oblivion.
  • And it’s better to discover a payment hasn’t been made as shortly after the fact as possible than it is when tallying up the balance sheets for your business at the end of the month. Utilizing document lifecycle management within a property management system also ensures you’ll be able to organize document-related information in a way that helps you predict future outcomes.

  • A Property Management System Organizes the Document Lifecycle
  • From the capture and imaging process to the management of documents in a workflow, including the permissions and secure file transfer, to the automation of document retention, clutter can be reduced by a property management system. Not only are compliance
  • Property Information Management Simplifies Operations
  • If there’s an aspect of property management that most property managers are still learning to handle in the earlier days of their career, it’s the operational aspects of running a property management business. such as legal affairs, marketing, and loss prevention.
  • When operations are simplified, costs are reduced, and time is more effectively managed at every stage of the property management process.

Maintaining tenant records and finding a way to make them readily accessible to the extent that they do not detract from overall productivity is especially useful.

Robisearch Ltd property owners an amazing system to help them manage their properties with all the above advantages and so much more.

Call us on 0754413386  today for a free demo and an amazing quotation.

 

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HOW TO MAXIMIZE THE BENEFITS OF CARWASH POS.

What is the first thing that comes to mind when you imagine a car wash. As of today many people can attest we have so many cars on the roads which ultimately has led to increased car dealership and car washes.

For too long prospective car wash owners and entrepreneurs have viewed the car wash building and car wash equipment as separate and interchangeable, rather than a single unified whole.

When a client brings in their car for a good wash or vacuuming they expect professionalism and good servicing and a sparkling clean car and the one thing they also expect is security for their belongings and car.

I bet you wondering how does a POS system work for a carwash and how can a carwash gain the most in benefits from a carwash system.

The Basic of POS system is to help you manage your sales, expenses and stock. Carwashes also have these features that they need addressed. They, are plenty of sales in terms of service when they offer their clients amazing carwash or vacuuming services, ensuring their client is fully satisfied by their services.

We are already in the midst of a car wash industrial revolution today, in which the technology and systems that have served the industry are being re-imagined and improved in order to provide

1) an improved customer experience.

2) better processing speed and capacity.

  1. Manage sales

Expenses carwash businesses experience Is in paying their employees who most work on commission, the utilities such as water, electricity and at times rent if the given working premises has been leased.

  1. More ways of payment

The POS system can instead monitor and have a real time M-pesa reflection when your clients pay using Lipa Na Mpesa or cash or via card, and this lets a carwash operator plan on taking in steady revenue month after month.

  1. Management of stock

Let’s also not forget about the equipment and resources they use like the rags wax and soap cause these things are utilized fully and they do end and have to be often restocked. These are supposed

But from the perspective of both the customer and operations personnel, the entire car wash property (including the building and all equipment within) is a single machine with the function of taking dirty vehicles in one end and releasing clean vehicles at the other. And even the smallest details of this machine will have an impact on its efficiency and ease of use—for good or ill.

  1. BULK SMS INTEGRATION

Send you customer digital receipts with integrated bulk sms and also let them know when you are having various offers and discounts on the services you provide.

  1. EASY TO KEEP TRACK OF CUSTOMER INFORMATION.

Point of Sale for Car Wash allows you to access the history of a customer in a few seconds. You can brief your team in details about any special requirements of a customer. For new customers, you can quickly capture their details for future reference.

  1. POS Reporting and Analytics

Robi-POS is known for delivering some of the strongest reporting of any car wash POS system. Users can easily and quickly run reports to gain critical insight into business performance, sales, customer loyalty, revenue trends, employee performance, etc.

  1. ONLINE VIEWING

Moreover, these reports are compiled on a customizable dashboard that can be accessed anywhere, at any time from a mobile device. Your dashboard presents key metrics and reports in easy-to-digest, visual formats like graphs and charts. This makes it even easier and faster to gain and maintain the insight you need to be successful.

  1. TRACKING AND REORTING MADE EASY.

Finally, all data tracking and reporting is updated in the system in real-time for every user to see. This results in agile decision-making and the ability to keep your finger on the pulse of business results all times.

  1. SAVES YOU TIME AND MONEY.

Every business owner wants to save money and are always in such of ways to also save time. Robi-POS saves business owner’s money by helping to keep track of your sales as well as products issues during work hours.

  1. LOYALTY POINTS FOR FREQUENT CUSTOMERS.

Give your clients an opportunity to earn points every time they come for a carwash or bring their carpet for a wash. The best thing would also to give them the opportunity to redeem them.

pos point of sale in kenya

CONCLUSION

Robisearch Ltd has come up with an amazing POS system for car wash businesses with all the above advantages that will help you not only help you manage your business but will save you so much time and help you to keep track of your customers for guaranteed customer satisfaction.

 

Give us a call today on 0754413386

for a free demo and  discounted prices if you respond from seeing this blog.

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TACTICS TO USE TO GROW YOUR BUSINESS IN 2021

The number of colors we grew up knowing have really changed, From the basic rainbow colors to those in our crayon or paint kids have now been redefined to 400 and more.

So is the same to what, any entrepreneurs knew of startups, and running business, the rules have changed the game has shifted.

Covid-19 has changed so much from just people wearing masks and sanitizing, to business owners thinking twice before investing. Most of them have been pushed to the wall and have to think twice if they can maintain their business or will be forced to close down due to the economic struggle right.

What can a business owner do to ensure they stay afloat and thrive as they continue on in this pandemic?

Below are some amazing ways to grow and maintain your business in this time.

 

  1. Focus on the customers you already have like precious jewels.

Customers are the backbone of any business, without them the business cannot be. In order to attract in addition to creating services and ad campaigns to target their new needs, you may also want to issue refunds to clients who had prepaid memberships or were on auto-pay during the lockdown period. While this could hurt your cash flow for the short term, the money you give back will most likely come back to you tenfold when the economy re-stabilizes and your now loyal customers are ready to start buying again.

 

 

  1. Move everything online

With the lockdowns and travel restrictions of the pandemic, it’s no surprise that everything is shifting online.

Now is the time to increase your online presence. Get a WhatsApp Business account, and use WhatsApp to promote your business on the different groups on WhatsApp, as well as the status, use it as a marketing strategy to spread your product awareness.

  1. Invest in social media ads

The best investment that actually works and is not insanely expensive is investing in social media ads. Their ROI is awesome and with some guarantee if applied well and strategically. Instagram, Twitter and Facebook have become very famous for both small scale and large businesses to advertise to their target market as its been discovered that an average person spends upto 5 hours in total online, either catching up on news or trending topics and entertainment and for any business owner this means, you have high chances to get product awareness spreading.

 

  1. Run exclusive deals and offers

So many people are trying to save money toady more than ever. With unpredictable lockdowns, inflation on every product, skyrocketing price rise of petrol, the uncertainties of the economy. This has got many consumers, cutting down on their expenses, and price hunting for the best rates in the market. Do your business a favor and hold exclusive deals and offers on your products and services to not only retain the current clients you have but to also attract new clients in the process. Bring those offers, increase those discount rates, spread the word of your promotions and offers, advertise often.

 

  1. Give your communication strategy an overhaul

As people’s priorities and schedules change, the previous communication strategy you had in action may not be right. It would be wise to rethink the newsletters you are sending out, the content you are creating and the general approach you have towards your customers.

 

The beautiful thing is that you can use a bulks sms service provider to effectively communicate with your customers whenever you have changes in time  you operate your business due to the lock downs all so often placed or lifted during this pandemic or to alert your clients of the delivery progress, which builds trust and a good reputation with your clients.

Robisearch Ltd offers BulkSms Chapchap to business owners and startup entrepreneurs to help you have the best communication tool with your clients.

Get that bag in peace without stressing about who you have texted or not with our bulk sms system, in which you can send even 10,000 sms at ago.

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SAVE YOUR BUSINESS THE HUSTLE WITH A FUNCTIONING TASK MANAGEMENT SYSTEM.

Time is money, and time passed cannot be recovered, these are the phrases we grew up hearing right, what if I told you money can literally buy you time. Yes, sounds awesome right, but don’t go overboard and think I am offering you the gift of eternal youth or away to live longer on this beautiful, no its nothing crazy like that.

What we offer is a way to ease every hustle and stress most business have especially when it comes to management of their employees and measurement of performance.

Task management software is a software that enables individuals and businesses to manage tasks from the planning of department actives and roles to reporting phases.

With automating of specific tasks and combining them in one comprehensive platform that can also be accessed remotely. In the whole process from planning to reporting by employees, with many features that allow users to effectively plan and schedule multiple tasks making the paper trail hustle a thing of the past.

With Task management system, users are exposed to a range of features that would ensure task completion is both time and cost –effective, leaving users with ample time to focus on the more crucial actives and increase productivity.

 

When properly applied, task management tools can:

  • Manage and organize workloads: Know what you have to do, and which items have priority as well as assign and execute task accordingly especially in line with. The management finds it difficult to allocate resources as per the complexity of tasks and capabilities of resources. It is necessary to manage resources efficiently to ensure smooth accomplishments of business processes.

 

  • Increase efficiency and production: Applying an optimal amount of resources and time to a task equals smaller turnarounds in the production cycle. The tool can act as a platform that brings every team member together and makes them work together making work easier for everyone.
  • Improve the quality of work: Quality is never sacrificed for speed of production when tasks are organized, and information is correctly utilized. The task management tool monitors every task to achieve this objective seamlessly.

 

  • Continuous monitoring of tasks: Task management is very effective in continuous monitoring of tasks as one can easily fetch performance data of every team member and continuously monitors every stage of the project through this tool. It assists the company to optimize all the projects effectively.

 

  • Drive collaboration: Teams work better when there is a shared understanding of what needs to be done and ideas are easily communicated through a visual task management system. Keeping the entire team in a loop is quite a task, but the task management tool makes it simple. The tool can act as a platform that brings every team member together and makes them work together. The project manager or supervisor can easily track the activities of various team members and check the real-time position of assigned tasks.

 

  • Reduce waste: Eliminate time spent thinking of what to do next or reworking tasks that were not completed correctly on the first attempt.
  • The task management tool also assists the enterprises to define materials, resources, and tools. It is necessary for running a business or project cycle seamlessly. An ideal task management tool can also enable companies to hire unnecessary resources that further save overheads and increases ROI over the period.

 

  • Meet deadlines: The software can enable managers to assign tasks to different team members as per their skills and execute the project in a proper way.With an organized task management system you and your team work more efficiently making missed deadlines a thing of the past.

Robisearch Ltd offers businesses the best Task Management system, Get a free quote, take  your business to the next level.

 

Call 0754413386 TODAY.

 

 

 

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So many people want their business to succeed but fee due and that’s cause they do not strive to do this.
Lets start with the basics, definition:
A target market is a group of customers within a business’s serviceable available market at which a business aims its marketing efforts and resources. A target market is a subset of the total market for a product or service According to Wikipedia.

1. Analyze and understand what your product/ service is.

The more you understand your product or service the easier it is to identify your target audience.

Start off by creating a list of each feature your product or service offers and the benefits that come with each feature and how these features solves a problem for your customer. To create your list you may want to ask yourself some of the following questions:

What is your exact service and product?
How does your product or service benefit your customer?
Does your product or service stand out amongst its competitors?

2. Look at your current customer base.

Identify their reasoning for purchasing your product or service. Ask yourself, why do your current customers need your product/service? What problem do they have that your product or service solves? Look for common characteristics amongst your viewers/customers, it is likely that other people like them could also be interested in your company.

 

3. Choose specific psychographics and demographics to target.

To reach your target audience you need to figure out how to emotionally connect with them. You can do this by choosing to target specific psychographics and demographics.

Demographics help you classify your target audience by facts and statistics. Examples are age, location, ethnicity, gender, income status, marital status, and education level.
Psychographics help you.

Robisearch Ltd is an ICT company committed to serve our customers with the best POS, Biometric system, PMS and Website design, Bulk sms to reach customer wants and satisfaction, give us a call today on 0754413386 for free demo and quote

 

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SMART STRATEGIES TO USE IN UPSELLING

Want to upgrade your business to the next level, and grow your sales. Grow your market. Upselling is the way to go.

Selling is art just like belly dancing and dance are termed as arts. Picture two dances dancing Tango or salsa, one partner makes a move and the other follows, more or so is selling, one person makes an offer and the other person makes a counteroffer until they agree on o a final deal. Upselling is another amazing way to make sales and get your clients on your better offers.

Step 1: Wait for an Initial Purchase

Often listening to your clients and what they need or want will get you farther than trying to push them to just buy stuff from you. When trying to convince people to make larger purchases, many companies believe that pushing more items and offers at customers until they break out their credit cards is the right way to go. While this logic makes some sense, it can also be an irritating tactic to customers who believe they already know what they want.

The best way to upsell a customer is to wait until they’ve made their first purchase. Allowing them to buy a service they believe will solve their problems can get them invested in your business and shows them what you can provide. Waiting until the sale is made before you upsell prevents you from pushing them away before they’re hooked and losing both deals.

Therefore, you’ll want to give your customer some time to get familiar with the service they’ve selected and identify any needs that haven’t been fulfilled. Calling up a client to find out how the product was for them and their level of customer satisfaction will definitely give you a clue if they are ready for the upsell. Depending on the service you’re offering, this stage could take a few days or a couple of weeks.

Step 2: Know Your Service Families

Before you approach your customer to try and upsell, you’ll need to know which of your products and services complement one another. Identifying your ‘product families’ early on can make it easier for you to upsell clients, and ensures the process runs as smoothly as possible.

Step 3: Consider Your Clients’ Needs

When preparing to upsell a client, you want to identify what needs haven’t been fulfilled by their original purchase and how you can make their experience with you optimal. If they have not purchased all the services you offer, there are likely still some gaps you can fill in, and becomes a win-win for both parties

Consider where the customer’s original purchase fits within its service family. In the copywriting example from the previous step, a client who only purchased web copy initially may still need someone to write for their blog. Identify this need can give you a better idea of what service you should try to upsell.

You may need to do some specific research about each client before you reach out to them with another offer. Take a look at the areas where they may need improvement, and identify the services you can offer to give them the help they need.

Step 4: Offer an Add-On

Ever bought something in the spree of the moment or due to persuasion only to regret the purchase and hate the product. Well, that’s not the aim of upselling. When you’re upselling, you don’t want the customer to feel like their original purchase was a mistake. Even if it didn’t solve all of their problems, you want to work with them to customize their plan, so they get all the services and support they actually need. Offering an upsell as a small and inexpensive add-on to their original plan can make your customer feel like they’re getting an improved service, not that they wasted their money on the first purchase.

If you’re trying to push a sale that is too large or doesn’t connect with the customer’s original purchase, it can feel like you’re trying to squeeze as much money as possible from them. This can be a quick turn-off, and may even lose you a customer. However, approaching an upsell as an add-on to the original service can prove that you care about the customer’s needs and you’re looking to improve their experience.

Add-ons should be determined based on the needs of the client. Consider what small additions to your service plans you could make that would better help your client achieve their goals and run a more successful business of their own.

Step 5: Contact the Client

Now that you’ve properly planned for your upsell, you’re ready to talk to the customer. The most important step in upselling is to approach the customer appropriately and in a positive and helpful manner. Showing that you’re looking to help them and not just make another sale can make all the difference in getting them to say ‘yes’ once again.

The way you contact your customer will depend on what you’re offering and the price point of the upsell. If you’re looking for a large add-on, you’ll want to contact the client directly and with a personalized message. However, for smaller additions, you can use cus to target customers who have already purchased from you.

Be sure to consistently follow up with your clients, whether or not they initially go for your upsell. Frequently checking in to ensure their needs are met can help you create happy long-term customers and clients.

Robisearch Ltd is committed to bringing the best products and customer care to our customers. Get the best ERP and POS for managing your business and solving any/all issues in the process.

Call us today on 0754413386 for a free demo and quote.

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HOW SMES CAN CONTROL SALES GROWTH IN 2021

1. Increase Penetration In Existing Markets
Over sixty percent of the respondents focused on what they are already good at–selling to their current market. All the systems are set up. The team knows how to make it right. Stick to your knitting and grow market share in what you do best already. Your firm has a good reputation here–exploit this foundational portion of your business to get the easiest quickest sales.

2. New Products Line Extensions
The second most popular strategy to grow sales was to extend the product line to a new complementary product that existing clients would be pleased you now offer. For example, for years my company, Marlin Steel, only offered wire baskets but we were frequently asked to make sheet metal fabrications but we did not have the technology nor the skill set. In 2010, we broadened the line and bought the best sheet metal fabrication machine in the industry and this enabled us to please our best clients. We became more indispensible to their operations and more orders flowed. It made the great recession a non-event at Marlin. What product lines should you add today?

3. New Client Segments
Over forty percent of respondents believed focusing on new client segments will power strong growth. Observe and identify other activities your client is buying from others that you could make for them. For example, at Marlin Steel we focused for years on baskets for material handling that complement nicely in a factory environment but we overlooked the ultrasonic cleaning market in the R&D labs or in the cleaning stations at the end of the line. By broadening our client segments we grabbed more clients that worked under the same roof. These prospects already had the confidence of our clients (their colleagues)–it makes for easier growth.

4. New Export Clients
95% of the world’s population is overseas. Most American companies do not export. This oversight misses huge opportunities overseas that can rapidly grow your company. The “American” brand is prized overseas. You are fortunate that your American quality resonates before you even start the dialogue with the prospect. Over thirty percent of the NAM survey respondents are deploying this technique to power growth smartly.

5. New Channels of Distribution
Aggressively opening up new channels of distribution will increase sales. For years, Marlin Steel sold to large factories and pharmaceutical companies. Over the last decade we added selling to catalog houses. We sell this channel in big volume (like we do to large factories) but the catalog houses are geared to sell single lot sizes that make no sense for our company to deal with. This new channel has increased our business nicely and smoothes out erratic purchases from our existing client base. Finding new channels will strengthen your brand and make your firm more impervious to the ups and downs of your existing channels.

6. New Services
Offer new services to your clients so they become more enamored with your firm so you are more “sticky” and harder to leave. Make sure the services are profitable. They will strengthen the bonds of the relationship. At Marlin Steel, we offered an aggressive new service–“consignment” programs to our creditworthy large accounts. This enabled our clients to order more from us because they were not sitting on big mounds of inventory but they could react fast and ship large surprise orders because they had our products on their factory floor. In addition, the new consignment clients ordered in such large volumes they could take advantage of better freight since they bought in truck quantities (not little packages). After you take into account the drawn out cash flow effect, you will see sales raise and your relationship solidified. What new unique services can you offer that will make the moat around your company (stealing an astute phrase from Warren Buffet here) a mile wide?

7. Aggressive Pricing & Loss Leaders
When one goes to the supermarket, Milk or Orange Juice are frequently priced at cost or below to act as a hook to pull you in to the store. Once in the store, you look around and say “actually, I need this” or “I need that.” Both of these other products are marked up with juicy margins compensating for the “loss” on the milk. What products can you offer a deal on to intrigue your clients so they get hooked in? Of the entire list, this is my least favorite because I think you should only sell on Quality and Delivery–not price. There is always some sap out there that will make a mistake and charge too little which will lead him to the poor house. I would stay away from this last idea (less than 10% of NAM respondents choose this anyway.

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THRIVING IN A ECONIMICAL STORM.

Success can look like different things to different people, but one thing that is constant is that numbers never lie.

Even during a storm, calmness and decisons made with a clear mind are so vital because they could easily mean the break point of your business and so investing in

In order to succeed you got to learn to survive  and business is an amazing opportunity to

 

 

  1. Stand Out

Due to today’s online market finding a product or service to solve a problem is easier than ever. All you have to do is simply type a few keywords, and a mountain of search results appear. That’s why your company needs to stand out among the rest.

You can stand out by creating a catchy name, showcasing your product/services on social media, or creating educational posts about your industry. Make sure to keep your content light and fun in order to receive the most views.

Also, make sure each post includes a call to action. For instance, you can write “call now for inquires” at the end to make sure customers know how to get in touch with you. It removes much of the hassle of looking up information; instead, with a quick call, customers can ask their questions or schedule an appointment with you directly.

  1. Target a Narrow Audience

To target a narrow audience, you first have to create one. Creating a target audience is simple; all you have to do is know your brand and who would be interested in it.

Start with your average customer’s age, gender, and economic status. After you completed that, then factor in their location, interests, likely goals, and life challenges. Now you can use what you know to start narrowing down your audience.

On social media sites like Facebook and Instagram, you can filter any promoted post so only your target audience can see it. That means you’re are likely to see an increase in engagements and product buys.

  1. Create Intriguing Ads

You can place an ad on any social media site; however, it’s important that the ad’s intriguing to draw the customer’s attention. You can do so by adding a captivating photo of your product/service or writing a thought-provoking headline.

Ads perform best when they provide memorable messages that resonate with customers on a personal level. That’s why it’s best to include images that provoke emotion rather than a headshot of yourself. While a headshot does give a sense of credibility and professionalism to your company, it can make you seem stand-offish.

  1. Engage in Influencer Marketing

Consumers like to know the best places to shop in. That’s why influencer marketing is crucial, especially when marketing to teens and young adults.

By giving their stamp of approval, influencers spread brand awareness. By expressing their honest opinions about a brand’s products or services, it displays the company is trustworthy and credible. Especially when expressed by a popular social media star, you’ll notice an increase in sales.

  1. Talk to Customers on Social Media

You would be surprised at the number of businesses that overlook this sales tool. When a customer posts a comment to one of your social media posts, reply! It can have a positive impact on customer satisfaction, brand awareness, and sales.

Here’s how: by replying to both favorable and critical comments, you’re providing fast and honest answers. Those answers display that your company is reliable.

Thus, potential customers who view your social media pages will likely have a more positive impression of your brand. They are more likely to buy your products and to tell others about your great customer service too. This is an easy way to improve small business sales and brand awareness.

  1. Show off Customer Testimonials

In today’s society, no feedback is more important than other customers. That’s why customer testimonials are a great tool to show off. They signal to potential customers that your company is responsible and trustworthy.

Also, customer testimonials can be used to persuade potential customers to choose your product or services. One approach that accomplishes that terrifically is pairing a customer’s quote with a photo of your product to display your company’s USP. While it’s a controversial approach, it allows your product to be seen in a positive light.

Although when adding customer testimonials to your site, make sure they focus on different attributes of your products. You don’t want potential customers to read about the same characteristics; instead, shift their focus to at least three main points.

  1. Provide as Many Payment Methods as Possible

Providing a variety of payment options is key, especially in today’s society, where there are many ways to pay other than with a Discover card. Make sure to include payment options like Apple pay, Google Wallet, Wepay, and Bitcoin options. While providing more payment options can be harder to optimize; however, by doing so, you’ll likely increase your online sales.

It’s important to not only provide various payment methods online but also in-stores as well. Make sure customers know about your modern payment options and use it as a selling point.

 

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HOW SMSES CAN THRIVE DURING THE PANDEMIC.

As you just read, marketing is one of the most critical—if not THE most critical—part of a successful small-business strategy. But you might be wondering how to get your business out there without a massive marketing budget.

Good news: Your marketing plan doesn’t need to include expensive options to get started. Word-of-mouth requires no spending, for example, but it delivers amazing results.

Use the following five tactics to market your business without spending money:

Satisfy your customers

Customer satisfaction opens marketing opportunities that extend beyond your current reach. Every time you service clients with excellence, you get free publicity because people talk and spread the word.

Marketing via customer service requires that your firm has a substantial commitment to clients. You must value them as people, not as numbers. When you this customer-first attitude, you give customers the confidence they need to know that they will receive an excellent value whenever they spend money with you.

Satisfied customers make positive referrals by word-of-mouth both in person and online. Similarly, irate customers can work against you, posting complaints that might go viral and damage your reputation. Naturally, you want all your customers to feel satisfied right away, so there are a few things you need to keep in mind.

Pay attention to every customer comment you receive whether in-person or on social media. Make an effort to express your appreciation both for their business and for the time it took them to leave feedback for your company.

In adverse situations, make sure that you show your commitment to your customer and work together to find ways to solve the problem. Every customer interaction gives you a chance to make you and your brand shine. Even if there’s a problem, excellent customer service can create a lasting relationship and an energetic advocate for your brand.

Connect with people

Connecting with people means planting the awareness of your brand in their minds, which is something you can do both online and offline.

Online

Leverage the power of social media—connect with people for free, build relationships, and expose your company to your target market.

Your first step is to create a company profile on one or several popular platforms such as Facebook, Twitter, LinkedIn, and so on. The best way to choose is to see which platforms your targets mostly use, and create your social media presence accordingly. Whichever platform you use, the important thing is to connect with as many people as you can.

Going beyond those initial connections will help you create meaningful relationships that can enrich both your business and personal life. Rather than nagging people for sales and making endless pitches, become friends with your fans and followers. Talk with them, get to know them, and find out about the things that matter to them. Like their posts, share their comments, and include them when you need to make decisions by asking for feedback and opinions.

Make your connections all about other people, and they will become marketing agents for your brand.

Offline

Offline, you can participate in community activities and trade associations, host or attend social events, and so on. The important thing is to make yourself visible to other people. Connecting with people face-to-face will spread the news about your brand and put you in touch with influencers who can open new channels for you. For example, you might find future business partners or suppliers in addition to prospective customers.

Wherever you go online or off-line, try to build a community that will become a resource for growing your business. It takes effort, but it’s free.

Be friendly and approachable

Although this tip might sound too obvious to be listed, its importance cannot be overemphasized. Since your attitude and demeanor represent your brand, you need to make sure to always have kind words to say and a pleasant look on your face.

In live interactions, for example, non verbal communication  means more than your words, so make sure your body always says positive things. Keep an open posture, so people always feel comfortable approaching you to chat or get information. Work on having a solid handshake that you can use during face-to-face meetings, and always have a pleasant voice when you talk on the phone.

On the other hand, electronic communications including text messaging, email, and social media don’t transmit inflection and tone that would otherwise convey meaning. Recognize the limitations of such channels by always writing clearly and in a casual style. Communicate as you would with a friend, but carefully choose your humor and emoticons to ensure no one misinterprets your messages.

No matter the communication channel you use, always have kind words to say and make honesty your only policy when it comes to business. You can have fantastic products, but no one will talk about your business positively unless you come across as a nice and likable person. Kindness is one of the top qualities of a successful business.

Acquire and share knowledge

One way to market your business is to educate your customers and prospects. If you share valuable knowledge for free, people will more likely gravitate to your brand. But in order to share knowledge, you first need to acquire it. Let’s briefly consider why and how you should educate both yourself and others.

Educate yourself

KEY as Keep Educating Yourself Text written on notebook page, red pencil on the right. Motivational Concept image

Educating yourself means constantly staying on top of your game when it comes to your business. When you’re aware of all the trends in your industry, you are able to speak intelligently with your prospects and customers.

However, education also means learning about things that might seem unrelated to work, but can become advantageous at some point. What if those French lessons pay off one day when you need to communicate with a client from France? You get the point.

Now, acquiring knowledge doesn’t mean spending money on expensive courses. Books from the library are free, and so are countless internet resources. Technology has made education available to everyone, making it easier than ever for people to commit to lifelong learning. There are free online degree programs, educational websites, apps, and so on. With a little time and effort to explore numerous options, you can become an eloquent and educated person others will want to talk to.

Educate others

Resist the temptation to hoard your knowledge. When you share the things you know, not only do you help others, but you also promote your brand for free. When people learn they can rely on you for honest and expert advice, they will trust you with their money. Moreover, they will start identifying your brand with knowledge and value, and thus more likely talk about you with others. Therefore, you should selflessly respond to everyone who asks you for advice or information.

CONCLUSION

Even when things get tough, get tough as you rise to every challenge. Robisearch Ltd has been in the ICT for the last 8 years, ready to serve our clients and encourage you in the any way we can. We understand the tough situation alot of businesses are in and are determined to be there for our clients, whether it means reducing prices or going the extra mile in providing support or just posting encouraging and informative material on our blog.

Call us today on 0754413386.

 

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