That first impression a school website creates is an opportunity to highlight the school’s best qualities. It also shows how welcoming the school community is to all stakeholders-parents, students, educators, and community members. Once this positive impression is made, the website can provide a wide variety of information, from posting an exam schedule to announcing an early dismissal because of bad weather. The website can also effectively communicate the school’s vision and mission, the qualities, and the offerings to each of these stakeholders. In effect, the school website presents the personality of the school.
Below we discuss reasons why schools around the country should invest in a good website.
Credibility
By having a professional school website you are giving your school credibility with the opportunity to tell parents, students and prospects why they should trust you. You can include content such as testimonials and videos of happy students and teachers to back this up. Most people will visit your website as part of the consideration process.
Resource information
Your school website can host a range of information for all news pertaining to your school for current and prospective students, teachers, and parents. As mentioned above, this could be an online portal, a CRM, online admissions, as well as everyday school communications such as important campus announcements, information and more!
Marketing
Having a first rate website and an online presence strategy allows you to market your school online. There are lots of marketing strategies you can use to advertise and market your school. Any marketing you do via social media, email, direct mail, outdoor media etc. can then be driven back to your website so they can find out more.
Competition
An effective, well maintained website helps you keep up with the competition! Who do you think a prospect would be more likely to consider? A school with a bad website, or the one that is on brand, and showcases their school in the best light?
Cost effective
Once you have invested in your school website, it is an extremely low cost way to market your school and communicate your messages long into the future. There are also many integrations you can have, such as online learning, portals and CRM’s.
Accessible around the clock
Your school is only open for certain hours in the week. However your website is accessible 24/7, 365 days a year. Since your school website is operational around the clock, your target audience can access it from anywhere at any time to suit them.
Our team of developers go the extra mile to give our clients solutions that make them stand out from the crowd. What’s more, we’ve created a range of awesome websites for schools, loaded with everything you need to make outstanding school marketing. Contact Robisearch Limited today on 0716413386 0r 0780655987.