The goal of marketing is to connect your business’ value, products and services to the right customer base.
In order to get amazing results from your marketing efforts, it’s important to take note of these key factors as hey determine which marketing strategy will work and when:
- What demographics make up your customer base?
- Where do they live?
- Where do they hang out online?
- How do they look for products in your niche?
- Who do the listen when making decisions relative to your product?
USE THE POWER OF SEO FOR BUSINESS ADVANATAGE OPTIMIZATION.
The most prevalent way traffic is directed to a website is through Google searches. As Google algorithms change, a company needs to make sure to keep their page keywords optimized to make sure they are ranking high on searches.
Having a site show up on the first page of results hugely increases the chances of that website getting clicked on, so a company should do everything in their power to make sure that’s where they are in a Google search.
Unlike paid advertising, content marketing focuses more on long-term results. The initial payoff tends to be low, but the long-term, sustainable growth in visitors, leads, and customers can single-handedly carry a business.
To get started, here are a couple of things you can apply to increase your SEO and increase your target market, brand awareness and sales in the long run:
Content marketing
Content marketing is not easy, however, and requires every element to be done right:
- Quality content
- Relevant topics
- Optimized for SEO
- Optimized for readers
- Consistent content creation & promotion
Content is not limited to blog posts. It includes videos, podcasts, online courses, and a host of other mediums in which people consume information.
If you are considering this strategy for your own business, make sure you have the time and capital needed to get going with no initial ROI
GET LISTED ON GOOGLE
A useful tool for local businesses with local customer bases is Google my business. When people in the same area as a company search on Google for a product or service the company provides, the company will appear in the top searches.
When potential customers see a business’s profile and it is accompanied with a good review or finds the listing at the top of their list, the business gains credibility and people will be more willing to trust the business.
USE GOOGLE ADWORDS
Remember, the key is for people to find you when they search on Google, and by using Google adwords you can greatly increase your chances of people seeing your name.
Google AdWords is more expensive than other marketing tactics we have discussed here but should still be considered as it is a powerful marketing tool. The key is for people to find you when they search on Google and by using Google AdWords, a business can greatly increase the chance of people seeing their name.
EMAIL CUSTOMERS AND POTENTIAL CUSTOMERS
There are many advantages of using email as a marketing strategy. It is easy to do, can be automated, provides instantaneous communication, costs very little and can reach a large number of potential customers.
Once email addresses are added to an email list, it is important that a business provides interesting, valuable and relevant content to their list so the emails get opened and not just merely diverted to spam mail.
Increased Traffic – Top positions on the search engine result pages receive a majority of the impressions and clicks, so ranking in these top positions can result in significant traffic increases for your website. SEO also focuses on creating informative and keyword relevant title tags and meta descriptions, which show up in the result pages. Having optimized tags and descriptions helps to increase the click-through rate, which also promotes increases in qualified web traffic.
ROI – SEO provides trackable and quantifiable results, regardless of whether you are an e-commerce or non-e-commerce site so there are no qualms when it comes to ROI. SEO are able to track nearly every aspect of their SEO strategy, like increases in rankings, traffic, and conversions. Comprehensive analytics also provide the ability to drill down at a granular level and see demographic information and other engagement metrics for individuals who have interacted with your website. E-commerce sites, SEO agencies can see which paths users take in order to complete a sale, all the way down to which keyword they used to search for you prior to purchasing. For non-E-commerce sites, you can attribute values to your lead conversions, like a ‘contact us’ form fill-out, and calculate the value of your SEO strategy that way.
Cost-effectiveness – SEO is one of the most cost-effective marketing strategies because it targets users who are actively looking for your products and services online. SEO’s inbound nature helps businesses save money as opposed to outbound strategies like cold-calling. While cold-calling can still be an effective strategy, the leads generated cost 61% more than leads generated by an inbound strategy like SEO. And since SEO also targets users who are actively searching for products and services like yours, the traffic resulting from SEO is more qualified than many other marketing strategies, resulting in cost-savings for companies.
Increased site usability – In an effort to make your website easier to navigate for the search engines, SEO simultaneously helps to make your website more navigable for users as well. SEO consists of rearranging the site’s architecture and links to make pages within the website easier to find and navigate. This not only makes it easier for search engines to crawl your site and find pages but also makes it easier for users to find information on your website as well.
Brand Awareness – Since top position rankings result in significant impressions, having your website in these top positions on the result pages translates to more exposure for your website. Plus, being on the first page for your targeted keywords not only helps users to associate your brand with those keywords, but it instills trust since companies on the first page are generally perceived to be more trustworthy. The more your pages and content rank in high positions in the search engines, the more chances you have for users to see your content and associate with your brand.
Robisearch Ltd has come up with an amazing way not only to help our clients manage their business but also to grow their targeted market by creating and developing for them attractive websites that their clients can accesses from anywhere in the world with real time access to information. Now they can grow their customer outreach with the help of our team in increasing their SEO and be able to reach their clients even internationally with ease.
Call us today on 0754413386 for a FREE DEMO and a view of our success stories today at affordable prices for our services.