Unlock the Secret to Effortless Guest Management: Discover Why the Digital Visitors Book is a Game-Changer!

Imagine this, you walk into an office, and the receptionist smiles and points to a stylish tablet on the counter. With a few taps, you’ve checked in, signed necessary documents, and even had your photo taken all in under a minute. No fuss, no messy paperwork. This is the magic of Robisearch Limited’s Digital Visitors Book!

 

But why should your business hop on this trend? Let’s dive in.

 

  1. First Impressions Matter!

Ever heard the saying, “You never get a second chance to make a first impression?” Robisearch’s Digital Visitors Book turns your reception area into a tech-savvy hub that screams professionalism. Forget the old paper logbooks that visitors awkwardly scribble in this sleek digital system welcomes your guests with style.

 

  1. Speedy Check-Ins = Happy Visitors

We’ve all been there: waiting in line, fumbling with pens, trying to remember when we arrived. With Robisearch’s system, visitors can check in with a few quick taps. It’s fast, intuitive, and even kind of fun! And who doesn’t love a hassle-free experience?

 

  1. Security, But Make It Smart

Security is a serious business, but that doesn’t mean it can’t be smart and efficient. This digital visitors book keeps track of everyone on your premises, sends real-time alerts, and ensures only the right people get in. Think of it as your very own digital bouncer no guest list, no entry!

 

  1. Say Goodbye to Paperwork

Let’s be honest, no one enjoys flipping through pages of a logbook, especially when you’re trying to track down who visited two months ago. Robisearch’s system stores all visitor data securely in the cloud, ready for you to access whenever you need it. Plus, you’re saving trees by going paperless. Win-win!

  1. Customization? Yes, Please!

Your brand is unique, so why shouldn’t your visitor management be? Robisearch’s Digital Visitors Book lets you customize the entire experience—from your logo on the check-in screen to the specific questions you ask visitors. It’s like having a tailor-made suit for your front desk.

 

 

  1. Real-Time Notifications = No More Surprises

Imagine getting a ping on your phone when your guest arrives—no more surprise visits or missed meetings. With real-time notifications, you’ll always know who’s here and when. It’s like having a personal assistant, minus the coffee runs.

 

Why Robisearch?

Robisearch Limited isn’t just selling you software, we are offering a revolution in how you welcome and manage visitors. Our Digital Visitors Book is user-friendly, secure, and packed with features that make your life easier and your visitors’ experiences better. With our excellent support team, you’re never alone on this tech journey.

 

Ready to Transform Your Reception?

If you’re still relying on a paper logbook, it’s time to step into the future. Robisearch Limited’s Digital Visitors Book is more than just a tool—it’s a game-changer. Enhance your visitor experience, tighten your security, and show off your brand’s forward-thinking approach.

 

So, why wait? Let’s give your visitors something to talk about—get started with Robisearch’s Digital Visitors Book today and watch your front desk transform into a beacon of efficiency, safety, and style!

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Celebrating 9 Years of Robisearch: Transforming The World Through ICT Innovation 

 

As we mark the 9th anniversary of Robisearch, we reflect with pride and gratitude on our journey. What began as a small venture has grown into a beacon of innovation, driving transformation across industries and empowering countless entrepreneurs. Our success is deeply intertwined with the success stories of the businesses and individuals we’ve had the privilege to work with. This milestone is not just ours to celebrate but belongs to every client, partner, and team member who has been part of this incredible journey.

 

The Genesis of Robisearch

Nine years ago, Robisearch was founded with a singular vision: to revolutionize the way businesses operate through cutting-edge technology and innovative solutions. We recognized the challenges that businesses, particularly startups and small enterprises, faced in navigating the complexities of the modern market. With a passionate team and a commitment to excellence, we set out to provide tools and services that would not only address these challenges but turn them into opportunities for growth.

Pioneering Business Transformation

At the heart of Robisearch’s mission is the desire to drive business transformation. Over the past nine years, we have developed and deployed a wide range of solutions tailored to meet the unique needs of our clients. From robust software systems and automation tools to comprehensive digital marketing strategies, our offerings have been instrumental in enhancing operational efficiency, boosting productivity, and fostering innovation.

 

One of our key achievements has been the successful implementation of ERP/ Point of Sale system enabling businesses to make data-informed decisions. This has not only optimized performance but also unlocked new avenues for growth and expansion. Our commitment to staying ahead of technological advancements ensures that our clients always have access to the latest and most effective tools in the market.

 

Empowering Entrepreneurs

Entrepreneurship is the backbone of any vibrant economy, and at Robisearch, we are passionate about supporting entrepreneurs on their journey to success. We have had the honor of working with numerous startups, helping them turn their visions into reality. Our tailored solutions and personalized support have empowered entrepreneurs to overcome obstacles, scale their operations, and achieve their business goals.

 

Our entrepreneur-focused initiatives, such as mentorship programs and innovation workshops, have provided aspiring business leaders with the knowledge, skills, and resources they need to thrive. By fostering a culture of innovation and continuous learning, we have contributed to the growth of a dynamic entrepreneurial ecosystem.

 

Celebrating Success Stories

As we celebrate our 9th anniversary, we are reminded of the many success stories that have defined our journey. Each business we have transformed and each entrepreneur we have empowered is a testament to our impact. Stories of startups evolving into industry leaders, small businesses expanding their reach, and innovative ideas coming to fruition are the true measures of our success.

Looking Ahead

As we look to the future, our commitment to transforming businesses and empowering entrepreneurs remains unwavering. We are excited about the possibilities that lie ahead and are dedicated to continuing our tradition of innovation, excellence, and partnership. The next chapter of Robisearch promises to be even more transformative, as we embrace new technologies and explore new frontiers.

 

we extend our heartfelt gratitude to everyone who has been part of our journey over the past nine years. Your support, trust, and collaboration have been the driving forces behind our success. Together, we have achieved remarkable milestones, and together, we will continue to shape the future of business.

 

Here’s to many more years of transformation, innovation, and success. Happy 9th anniversary, Robisearch!

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Importance Of Bulk Whatsapp In a Business SetUp

In today’s digital world, communication is everything. Businesses, both large and small are continually seeking better ways to connect with their customers and build stronger relationships to drive growth. While traditional communication channels like email struggle with low open rates, Bulk WhatsApp emerges as a powerful solution. This popular platform enables businesses to engage directly with their target audience, offering unparalleled opportunities for streamlined communication and personalized interaction. In this comprehensive blog, we’ll delve into the importance and benefits of using Robisearch Ltd Bulk WhatsApp for your business and how it can revolutionize your communication strategy in the digital age.

 

What is Robisearch Ltd Bulk WhatsApp?

Robisearch Ltd Bulk WhatsApp stands as a powerful tool meticulously crafted to simplify and automate WhatsApp communication for businesses. This innovative solution empowers enterprises to send bulk messages, broadcast updates and engage with customers in a more efficient and organized manner. With a suite of features tailored specifically for businesses, Robisearch Ltd Bulk WhatsApp facilitates reaching a wider audience, personalizing messages, and tracking the effectiveness of communication efforts with unparalleled ease and precision.

 

Importance of Using Robisearch Ltd Bulk WhatsApp for Business:

  1. Efficiency and Scalability: With Robisearch Ltd Bulk WhatsApp, businesses can transcend the limitations of manual messaging by sending thousands of messages simultaneously. Whether it’s promoting a new product, disseminating event reminders, or conducting customer surveys, bulk messaging allows for reaching the target audience with minimal effort and maximum efficiency.
  2. Personalization: Personalized communication lies at the heart of building strong customer relationships. Robisearch Ltd Bulk WhatsApp facilitates customizing messages with recipient names, relevant information and targeted offers thereby making communication more engaging, impactful and effective.
  3. Broadcasting and Segmentation: Instead of resorting to generic messaging strategies, Robisearch Ltd Bulk WhatsApp enables businesses to create custom broadcast lists based on customer preferences, demographics, or purchase history. This segmentation ensures that messages resonate with each recipient, thereby increasing engagement and conversion rates significantly.
  4. Automation and Scheduling: Robisearch Ltd Bulk WhatsApp empowers businesses to automate repetitive tasks such as sending out newsletters or order confirmations. Additionally, the ability to schedule messages ensures timely delivery, maximizing the impact of communication campaigns and enhancing operational efficiency.
  5. Analytics and Reporting: Understanding the effectiveness of communication efforts is paramount for optimizing marketing strategy. Robisearch Ltd Bulk WhatsApp provides comprehensive analytics and reporting tools, facilitating tracking of message delivery, open rates, click-through rates and other key metrics. This data-driven approach empowers businesses to make informed decisions and refine messaging strategies for superior results.
  6. Compliance and Security: In an era where data privacy and security are paramount concerns, Robisearch Ltd Bulk WhatsApp adheres to industry standards, ensuring compliance with data protection regulations and maintaining the security of customer information. This commitment to privacy and security instills trust and confidence among businesses and customers alike.

 

High Engagement Rates:

WhatsApp boasts an impressive open rate of over 90%, far surpassing the average email open rate of around 20%. This heightened engagement ensures that messages sent via WhatsApp are more likely to be seen and acted upon by customers.

Direct Communication:

Bulk WhatsApp facilitates real-time conversations with customers, fostering stronger relationships and building trust. This personalized approach lays the foundation for increased sales, enhanced customer loyalty, and improved brand perception.

Targeted Marketing:

By segmenting the audience and sending targeted messages based on demographics, interests, or purchase history, businesses can ensure that their communication efforts resonate with recipients, leading to higher engagement and conversion rates.

Cost-Effectiveness:

Bulk WhatsApp marketing offers a highly affordable way to reach a large audience, delivering significant returns on investment compared to traditional marketing methods.

Increased Sales & Conversions:

Through timely promotional offers, order updates, and abandoned cart reminders, businesses can leverage Bulk WhatsApp to drive sales and conversions effectively.

Improved Customer Service:

Bulk WhatsApp serves as a valuable tool for providing prompt and efficient customer service. Businesses can address questions, troubleshoot issues and resolve complaints directly through the platform, thereby enhancing the overall customer experience.

 

 

Building Brand Loyalty:

Regular communication via Bulk WhatsApp helps businesses stay top-of-mind with customers. By sharing valuable content, industry insights and exclusive offers, businesses can foster brand loyalty and encourage repeat business.

Important Considerations:

While Bulk WhatsApp offers numerous benefits, it’s essential to use it responsibly. Here are some key considerations:

  • Obtain Consent: Always ensure that you have your customers’ permission before sending any messages via WhatsApp.
  • Personalize Messages: Avoid generic broadcasts by segmenting your audience and tailoring messages to their specific needs and interests.
  • Offer Value: Focus on providing valuable content and information rather than bombarding customers with promotional messages.
  • Respect Time Zones: Be mindful of your customers’ time zones and avoid sending messages at inconvenient hours.

 

Conclusion:

In today’s competitive business landscape, effective communication is more crucial than ever. Robisearch Ltd Bulk WhatsApp offers a comprehensive solution for businesses seeking to streamline communication processes, engage with customers more efficiently and drive growth. By harnessing the power of bulk messaging, personalization, automation and analytics, businesses can unlock new opportunities for success and stay ahead of the competition. Embrace the future of business communication with Robisearch Ltd Bulk WhatsApp and propel your business to new heights

 

 

 

 

 

 

 

 

 

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Transforming Restaurants By Discovering Robisearch Digital Menu Solution

Welcome to a new era of hospitality, where Robisearch Limited stands at the forefront of digital innovation, reshaping the landscape for hotels. Discover the game-changing integration of customer-centric digital menus within the robust Robisearch software system.

Revolutionizing Dining with Robisearch: A Seamless Experience

Robisearch Limited introduces a comprehensive system that transcends traditional restaurant management concerns. More than just a solution, it’s a digital menu experience that seamlessly aligns with the evolving needs of modern hotels. Say goodbye to outdated practices and welcome efficiency and innovation into your culinary domain.

 Robisearch Efficiency Meets Innovation

In a world driven by innovation, Robisearch Limited emerges as the reliable partner every hotel seeks to thrive in the digital age. This isn’t just about addressing current challenges; it’s about propelling your business to unprecedented heights. Embrace the future of restaurant management with Robisearch—where efficiency meets innovation, bringing your culinary vision to life.

Unveiling the Future of Dining: Robisearch’s Digital Menu Integration

Hospitality isn’t just about accommodation; it’s an experience. Robisearch understands the pivotal role technology plays in shaping customer expectations. Robisearch Limited emerges as a game-changer, offering a comprehensive system that not only addresses traditional concerns but introduces a seamless digital menu experience for restaurants.

Robisearch Limited emerges as a reliable partner for restaurants seeking to thrive in the digital age where innovation is the key to success. Embrace the future of restaurant management with a system that not only addresses current challenges but propels your business toward new heights. Discover the Robisearch advantage – where efficiency meets innovation, and your culinary vision comes to life.

In the dynamic world of hospitality, staying ahead of the curve is not just an advantage—it’s a necessity. Embracing innovative solutions can redefine the guest experience and streamline operations. Enter Robisearch Limited, a trailblazer in digital solutions, offering an unparalleled integration of customer-centric digital menus for hotels.

The Digital Menu Advantage: Elevating Your Culinary Business

As the culinary world grapples with change, the adoption of user-friendly digital menus emerges as a pivotal strategy. Robisearch Limited recognizes the transformative power of going digital, seamlessly integrating this feature into their robust restaurant management system. Here’s why making the switch to a digital menu is a game-changer for your business:

  1. Streamlined Menu Management: Managing menus has never been this efficient. With Robisearch’s digital menu solution, the cumbersome process of designing, printing, and revising menus becomes a thing of the past. Enjoy the freedom to make instant changes, correct errors effortlessly, and adapt to evolving culinary trends without the constraints of printing costs.
  2. Enhanced Customer Experience: A restaurant is more than just food; it’s an experience. Robisearch’s digital menu elevates the dining experience, offering an interactive and visually appealing presentation. In an era where aesthetics matter, captivate your customers with a modern and dynamic menu that goes beyond the mundane printed alternatives. Studies show a 3–5% increase in sales with digital menu boards, opening new possibilities for your restaurant.
  3. Seamless Communication: Stay connected with your patrons effortlessly. Robisearch’s system enables restaurants to inform customers about upcoming events, special discounts, and newly introduced menu items. Take advantage of this digital platform to announce happy hours and unique deals, fostering a sense of engagement and loyalty among your clientele.
  4. Eliminate Frustration: Bid farewell to the hassles of paper menus. Robisearch’s digital menu solution not only reduces environmental impact but also enhances the customer experience. Guests can peruse the menu at their own pace, making informed decisions while waiting in line. Simplify the ordering process and expedite service, ensuring a smooth and efficient dining experience.

Conclusion

Embrace the Future, Elevate Your Guest Experience

In a competitive hospitality landscape, embracing digital innovation is not just an option; it’s a strategic imperative. Robisearch Limited’s seamless integration of digital menus for hotels is a game-changer, offering a sophisticated, engaging, and efficient solution. Elevate your guest experience, streamline operations, and stay ahead of the competition with Robisearch’s digital menu integration.

 

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REVOLUTIONIZING HOSPITALITY INDUSTRY THROUGH HOTEL MANAGEMENT SYSTEM

The power of a hotel management system

Introduction

Hospitality is a very competitive world currently. Efficient management is the key factor to a successful stream lined operation in a hotel management. A hotel setup needs to have an online presence that makes the reservation process for clients easier making them come back to your hotel setup time and time again. Automating daily operations and administrative tasks helps achieve customer satisfaction as it helps provide reliable and quality service time after time.

In this article, we’ll talk about property management systems (PMSs) that handle reservations, front- and back-office operations, channel management and you will also learn about the main functions of PMSs.

What is a property management system?

A property management system (PMS) is software that facilitates a hotel’s reservation management and administrative tasks. The most important functions include front-desk operations, reservations, channel management, housekeeping, rate and occupancy management, and payment processing.  Although PMS software mostly controls reservation and financial transactions, it may allow you to manage housekeeping and perform human resources management as well. In general, PMS facilitates the main processes in a hotel related to internal and external operations.

 

Reasons why your hotel needs a system

  1. Centralized Reservations System: Through this a hotel is able to have a centralized booking system that is efficient. With this it is easy for hotel personal to handle bookings as many as they are. The hotel management system will reduce over booking or double-booking and provide real time information of available rooms and spaces. Through this a smooth check in of clients is observed.
  2. Guest management and personalization: The hotel management system helps keep track of guests, their stay in history and it makes it an open space for staff to understand guests this tailoring client experience into a personalized, memorable experience.
  3. Efficient Front Desk Operations: The front desk of a hotel is the heart of any hotel setup. Tasks such as checking in and out of clients is done from here. A well streamlined front office ensure s that everything running on in a hotel runs smoothly transactions be4cause they can be integrated with the system, securing of a space in a facility.
  4. Integrated point of sale: Since in a hotel there is an expectation of services like restaurant(food), spa and recreation facilities, an integration of pos system in the hotel management system helps streamline the billing and inventory process. This results to better control over operations, thus ensuring accuracy and a smooth experience for both staff and guests.
  1. Reporting: Data is a very powerful asset in any industry. Through data one gets an insight on revenue, number of rooms occupied, behavior of clients that is what they prefer while on their stay. This helps with making informative decisions that will be useful for business thrive since you will have a better understanding of what is suitable for your clients.
  1. Security: Safe guarding guest information is very essential in a hotel space is very crucial and financial transactions made. Automated processes reduce chances of human error thus accuracy is experienced.
  2. Inventory: By analyzing data from the past and market trends, a hotel owner can easily be able to come up with a strategic plan on pricing that will obviously leads to a good income generation and ability to retain clients especially when it comes to your ratings.

Conclusion

An advanced Hotel management system is a necessity in the ever-evolving hospitality world. Hotel management   system helps hoteliers deliver exceptional experiences to their guest thus easily making a good competitive     environment in the industry.

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How To Keep Your Customers During Inflation

A Black woman in a pink top smiling and pointing at the shelves of purses she sells at the Black Women Market

Inflation is a major challenge for individuals and businesses alike. When prices rise and purchasing power declines, consumer buying behaviors change. Stores must then put in place clever and effective strategies to maintain their sales and retain their customers even in times of inflation.

How do you keep customers during  inflation?

Discounts and freebies

Discounts and freebies boost customer loyalty and sales, but sometimes businesses are unable to offer them. In that case, the best solution is to do fewer promotions but make them effective. This can be done by creating targeted and personalized offers based on customer behaviors, their needs at the moment, and statistics you have collected such as the frequency of purchases. Robisearch Limited point of sale has loyalty points and coins that allow you to award your loyal customers

Help customers find alternatives

Being there for customers also means helping them find alternatives that allow them to save money or have access to the products they need even if prices have increased. If you offer cheaper and quality alternatives, customers are more likely to continue shopping at your place. Do not hesitate to make promotional campaigns to make these products known to your customers and encourage them to buy them.

Focus on the customer

By understanding customers and their perceptions, you can meet their needs in the right way and at the right time. A customer-centric approach involves reaching out to them strategically. You can take into account the preferences and needs of customers to adapt your offer. The perfect CRM tool from Robisearch Limited will help you store all the data in regards to customer details, history and purchases.

Offer quality products

You are more likely to keep your customers if you continue to offer quality products even in times of inflation. It is normal to explore possibilities for reducing production and supply costs, but make sure that you do not sacrifice product quality or customer service.

Diversify product offering

Diversifying the product offering by offering cheaper alternatives or lesser-known brands helps mitigate the impact of inflation by providing more affordable options to customers.

Make the shopping experience easier

Customers want cost savings and discounts, but they also want to save time and a seamless shopping experience. That’s why stores should focus on improving the overall shopping experience, which includes reduced wait times at checkout, attentive customer service and simple exchanges and refunds processes. Robisearch point of sale system will help your customers have the ultimate customer experience.

Communicate with transparency

It is essential for stores to communicate , especially if it is simply related to increased procurement costs due to inflation or increased employee salaries. This helps to establish a relationship of trust with customers.

Build existing customers loyalty

Focusing on retaining existing customers is a good way to keep customers in times of inflation. Building customer loyalty is achieved through various means such as offering special advantages, rewards programs or exclusive offers. It is generally less expensive to retain existing clients than gain new ones.  The more purchases a customer makes from your store, the more likely they are to purchase again in the future. Loyalty or rewards programs motivate customers to choose one store or brand over another. These types of programs give customers an incentive to make repeat purchases.

Offer multiple payment methods

Some people struggle financially and are looking for flexibility in payment options. Stores can attract new customers by offering varied and flexible payment options. Many customers are looking for credit to pay for their purchases or the option to delay payment. The Robisearch point of sale system is multi currency enabled and has flexible payment options.

Be sure to offer all possible payment methods you can. Cash, debit, credit, mobile wallet, contactless payment, gift cards or store credit, even checks. You wouldn’t want to lose a sale because you don’t provide a specific payment option!

Conclusion

In conclusion, the period of inflation can seem daunting, but with all the right tools, you will be able to seize the opportunities to stand out and strengthen your relationship with customers. By taking these tips into account, you will undoubtedly retain your customers and even attract new ones!

 

 

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Why You Should Use A Property Management System

Best Rental Property Management Software of 2023

Why You Should Use A Property Management System – As a landlord or property manager, collecting rent from tenants can be a tedious and time-consuming task. It involves sending reminders, following up on late payments, and tracking income and expenses. But with the help of property management software, this process can be streamlined and made more efficient. In this article, we will discuss seven reasons why you should consider using property management software to collect the rent.

Enhances security

You can have peace of mind knowing that your bank information is kept completely private. Your tenants will not be able to see which account their payments are being deposited into, and your bank account information is securely stored within the platform. This ensures that your sensitive financial information is protected and kept safe from unauthorized access. Yet, it also means your office will not have to worry about security concerns relating to carrying or holding cash.

Improves record keeping

Perhaps the function that many landlords find useful is that property management software can automatically access late fees to the account. The software makes it easy for landlords and tenants to access rent payment history. This information can include any payments that have been made and any that were late. Therefore, there’s never a need to worry about having the time or patience for such data entry.

Reduces late payments

With property management software, tenants can set up automatic monthly rent payments. This can be a convenient option for both landlords and tenants, as it eliminates the need for landlords to constantly follow up with tenants about late or missed payments. Automatic payments also increase the likelihood of landlords receiving their rent on time. This can save time and effort for both parties and help ensure that rental income is received consistently and reliably.

Saves time and effort

One of the most significant benefits of using property management software to collect the rent is that it eliminates much of the extra work. Rather than worrying about collecting payments and depositing them in the bank, the software takes care of the process for you.

Payments are flexible and secure

Some landlords accept payments through platforms such as MPESA. However, these services have some downsides, such as the ability to reverse payments and transaction limits. When you choose the right property management software to collect rent, you rid yourself of these nuances.

Access to additional tools

In addition to helping landlords collect rent and tenants make their payment on time, property management software often includes access to a range of additional tools and features. For example, the Robisearch property management software includes tools for communication, such as messaging and email. Others tools include tracking income and expenses, generating reports, and managing tenant applications and leases.

Conclusion

Take the stress out of managing your investment and choose the perfect property management software and professional property management services for your property. Trust us! You’ll rest easy knowing that within just a few short days, the money is directly deposited into your bank, saving you time and stress. Contact us on 0716413386 or 0780655987.

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Smart Strategies For Effective Social Media Marketing

Smart Strategies For Effective Social Media Marketing – In today’s world, only having a social media page without any direction is almost pointless. Let’s have a look at how you can leverage social media by having a strategy in place for both, small and large businesses

There are many social media marketing strategy templates available out there for small businesses. You can pick and choose the right tactics to help your business grow. Let’s have a look at some of the most effective social media strategies –

Set objectives

The first step is to set clear goals. What is it that you’re trying to achieve? Some common goals include, increase in conversions, brand visibility, etc.

Start with a plan

Once you’ve identified your goals and objectives, the next step is to come up with a brief plan.

Competitor research

Competitor research is what your competitors are doing. How are they getting it right? You will get a good sense of what people are doing and how you can apply it to your own strategy.

Social media audit 

If you already have a social media page, identify what kind of content is working for you and what isn’t. Know more about . You can do so through web analytics like Google analytics.

Social media calendar

The next step is to create a social media calendar. A content calendar will give you direction as well and help Identify any special days.

Use influencer marketing

Influencer marketing is a great way to spread the word about your small business to increase visibility and credibility. 

Know your audience

Understand who your target audience is and what they are looking for. You can understand this better through social media analytics.

Expand your audience 

Once you’ve identified who your target audience is, start looking for ways to expand it to further reach a bigger audience.

Get networking 

Reach out to bigger businesses or other entrepreneurs in related fields for collaborations.

Online reputation management

Online reputation management is very important. How the brand is perceived by the audience can make or break your small business.

Use chatbots

Artificial intelligence has made tremendous contributions to digital marketing. The chatbot is here to stay. It can communicate and resolve consumer problems with ease.

Create a personalized experience

Send out personalized communication to your customers. Email marketing is a great digital marketing channel to do so.

Quality content 

Your content needs to be relatable, impactful and have a very strong connection with the audience. It is important to have authentic content as well.

Invest in Search Engine Optimization

SEO is a very important factor in digital marketing. You need to be able to attract an organic audience and it also contributes to brand credibility.

 Create a community

It is very important to create a community with your followers. This will give your brand a humanistic approach. Engage with them, ask them questions to understand their views on different matters, like and comment on their pictures instead of them like yours. Make sure this is done in a nice way – do not impose on their privacy.

Hold live sessions 

Holding live sessions engages the audience. Invite industry-relevant guest speakers and opinion leaders to attract a large audience.

Conclusion

Creating a targeted and effective social media strategy will improve your performance online. Utilizing unique ways to interact with your audience will increase your reach. And most importantly, analyzing your metrics will help you determine whether or not you are on the right track. Social media is constantly evolving and with seemingly new trends every day, these tips will help you to craft your strategy and grow your audience. Robisearch Limited is here to help you come up with the best social media marketing strategies for your business. Contact us today on 0716413386 or 0780655987.

 

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Why SEO is Important To E-commerce Businesses

5 Reasons Why SEO is Important for your Ecommerce Website

Why SEO is Important To E-commerce Businesses – E-commerce stores thrive on a steady stream of new customers and a loyal core of repeat buyers. Without new buyers to drive new revenue, it’s harder for your store to grow. SEO helps funnel-in new buyers that are more likely to buy from you. SEO enables you to gain the trust and confidence of online buyers, and thus increases their lifetime value to your business.

Here’s how these benefits work out for your store:

Attract more leads

There’s no better tactic than SEO for driving leads to your website. According to Outbrain, search is the number one driver of traffic to content websites – it’s over 300% more effective than social media. Likewise, 39% of all e-commerce traffic comes from search engine hits. Simply put, SEO puts your business directly in front of those looking for it, giving you more opportunities to sell.

Increase lead quality

E-commerce SEO doesn’t just attract more site visitors, it also helps pre-qualify your leads. Too often, e-commerce sites find themselves receiving clicks from people who aren’t ready to buy or who aren’t sure your store has the quality or reliability to meet their needs.

Unfortunately, merely clicking on your product pages won’t give them that information or help send them down your sales funnel. Instead, with SEO, you can identify precisely what those people want and present the information they need to make a decision.

Multiply sales

The more clicks from people interested in your products, the better your chances of higher sales and profit. Showing just how effective SEO is at attracting better sales, Backlinko reported that search engine leads have a 14.6% close rate. That’s absurdly impressive, considering that the average conversion rate for e-commerce stores is 2-4%.

Build authority

In search terms, domain authority refers to how trustworthy and respectable search engines think a website is. The more relevant and user-friendly your web content is, the more authority you have. Authoritative websites rank higher in search results and enjoy the trust of web searchers.

SEO is probably the most crucial tool for building authority. SEO helps you build a website that people trust and want to visit through the medium of spot-on content and reliable information.

Reduce marketing spend

SEO has the highest long-term return on investment (ROI) of any marketing tactic. For example, one study found that technical SEO (including keyword research and site speed fixes) produces an ROI of 117%. Amazingly, content-based SEO brings in even more, with an ROI average of 748%.

Essentially, these stats mean that with SEO, your marketing will eventually pay for itself. In fact, it will more than pay for itself — it will often bring in far more than it costs. But that’s not all.

The results of SEO are long-term, meaning you’ll enjoy their benefits for longer. Clicks from ads typically end when your campaign ends, but a well-designed product page will keep driving traffic for as long as it remains relevant.

Conclusion

By structuring your content with the right intent, you can provide the exact value that your web visitors are after. In return, Google will reward you with a higher ranking, and prospective customers will be  able o make purchases. Contact Robisearch Limited on 0716413386 or 0780655987 for the best SEO marketing strategies.

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