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Resellers, Who They are and Their Benefits
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  • About
    • About Us
    • Branches
      • Nairobi Branch
      • Kisii Branch
      • Mombasa Branch
      • Kampala Branch
      • South Africa
    • STOP AJALI
    • Career
  • Our Clients
  • Services
    • eTIMS Compliant Pos in kenya
    • Point of sale software
    • Web Design and Development
    • Bulk SMS & Bulk WhatsApp
    • Robisearch Erp
      • Robisearch ERP Features
      • Robisearch ERP
    • Property Management System
    • Biometric Time – Attendance
    • RobiDigiVisitor visitor management system
    • Customer Feedback Platform
    • Digital Marketing
    • Digital Visitors Book
    • CCtv Installation & Maintenance
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    • Our Works
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Business Growth

  • Robisearch
  • Business, Business Growth, Results Delivery
  • October 28, 2022

Resellers, Who They are and Their Benefits

A reseller is a person or company that buys products from different suppliers and sells them to their own customers (usually at a profit). Resellers often provide some value-add in terms of the customer experience. This enables them to mark up the price of the items they sell. It could be something as simple as an in-depth product description, a customer loyalty program, or live chat support.

Sourcing products isn’t necessarily easy. It often requires a large capital investment. Resellers are able to navigate this by purchasing products only after they’ve made a sale and have been paid by the customer. Think of reselling as platform where individuals source materials and products from a variety of suppliers but do not commit to selling through any purchased inventory upfront.

This business model is easier for the average person to start and can be highly profitable, especially if you have niche expertise. For example, someone who is highly knowledgeable about software could start a reselling business around the different software that are currently on trend.

There are a number of benefits to partnering with Robisearch Limited as a reseller. They include:

Cost saving

Unlike a distributor that requires a high margin, becoming a reseller enables you to set your price. You can choose the product suitable for your business, buy it at a fair price then sell it at your own cost to ensure your profitability.

Time saving

As a reseller, you can start your business road right away without waiting for any products to arrive. As soon as you add reselling products and content on your site, you can begin marketing your business. Moreover, it doesn’t ask for much time for set up.

No stock and inventory

As stated above, the best thing about being a reseller is that no carry of stock is required, which means no inventory cost and high revenue. You only pay for products customer orders from your website. It reduces financial risk and is a perfect tool for budget-conscious or start-up enterprises.

Quick and easy expansion

If you act as a reseller, you are able to sell a wide range of products. Your consultancy business can grow into various technological products such as POS systems, marketing services and other software.

Low financial risk

A benefit to starting a reseller business is that the financial cost is low. This is the perfect business for budget-conscious and risk-averse entrepreneurs. You won’t need to buy bulk inventory.

Set your own margins

When you become a reseller, you’re free to set your own margins. You can choose to price your products however you want. Since the cost of goods is low, you can price your products to ensure your reseller business is profitable. The higher you set your price, the more you can make.

Do these above benefits sound appealing to you? Robisearch Limited is looking for resellers now. As becoming our reseller, you can start developing your business in validated markets without going through the expensive struggle of having to start your own business. You can have all your freedom and rights in reselling our products.

If you have questions about the reseller partnerships and how they work, we’ll be happy to answer them for you. Get in touch with us today to learn more about this lucrative option and how it can benefit your business! Call us on 0716413386 or 0780655987.

 

 

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  • Robisearch
  • Business, Business Growth, Sales Analysis, Strategy, Sustainability, Uncategorized
  • October 25, 2022

Why Corporate Companies Need The customer Feedback Platform

 

 

 

A customer feedback platform usually takes the form of a software product or an application. It helps businesses manage what customers are saying on multiple feedback platforms and channels. This assists in gaining data-driven insights essential to improving overall customer experience. Customer feedback platform enables everyone on your team to understand customers better. They can easily measure customer satisfaction and learn how to build customer loyalty. In return, the are able to make a digital transformation.

The Robisearch customer feedback platform is important for a number of specific reasons that help future planning.

It can improve customer service

Customer feedback can manifest itself in evaluating how company employees treat customers. A company can determine if some customer service representatives are being rude to customers, especially if the topic of rudeness comes up frequently. The customer feedback platform enables you to take immediate action on such feedback.

Allows comparison to the competition

Customer feedback also allows companies to better understand how customers rate and use their products versus competitive products. It is vital in determining where a company’s products and services excel or fall short compared to alternatives on the market.

Helps identify necessary changes

Customer feedback platform is especially important when a company is loosing customers. It helps determine why customers are no longer buying its products. The goal of the system becomes finding out if there is anything the company can do to win a customer’s business back.

Helps identify customer preferences

Customer feedback is important for determining a customer’s needs and tastes, particularly when a business introduces new products. Customer feedback helps companies determine what’s important to their customers – without customer feedback, a company could not possibly meet the product needs of the consumer. Consequently, its products would likely fail in the marketplace.

Helps you spot market trends

Customer feedback is also important in detecting certain technological trends among consumers. For example, a new competitor in the market may introduce new and improved technology that potentially threatens the older technology a company sells. If customers indicate they would prefer and buy this technology, the company will need to consider switching to the new technology.

By making a strategic investment in the right customer feedback system and tapping into data provided directly by your customers, you can deliver greater experiences. This will successfully set yourself apart from the competition. Robisearch Limited provides the right customer feedback platform for your company. Reach us on 071641386 or 0780655987 and get your customer feedback platform installed today!

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  • Robisearch
  • Business, Business Growth, Strategy, Sustainability
  • October 22, 2022

Benefits of Bulk SMS to Retailers

Bulk SMS stands apart from other marketing channels with direct, immediate, native-to-mobile engagement with no app required. It also features the highest open and response rates of any mobile channel: users open 98% of SMS texts received, 90% of those within three minutes of receiving them. Even compared to a channel like an Email, SMS has 6-8x higher engagement than email and a 32% response rate. With numbers like these, SMS can be a valuable component of your customer engagement toolkit.

Bulk SMS marketing gives you the unique ability to engage customers no matter where they are in your sales funnel. Send promotions to new customers to get them browsing. Offer reminders and discounts to save an abandoned purchase. Keep customers in-the-know with order and shipping notifications. Below we discuss the benefits of bulk SMS to retailers.

Direct delivery

SMS is among the most direct ways of communicating with clients, besides meeting face-to-face and a direct phone call. Since the other 2 can be complicated, time-consuming and expensive, it’s clear who’s the winner!

Trackable analytics

SMS can easily be trackable too, most providers offer delivery reports which can be a great source for interrogating what successes you’ve had with your SMS deliveries, so you can fully and accurately rate the success of your campaigns. You can then take lessons learned into the next campaign.

Reliable

Mostly as mobile phone SMS messages are generally safer than email which can deliver all kinds of shady attachments.

Simple and easy

Due to its simplicity and reach, SMS has become a globally adopted communication channel. Everyone knows how to open, read and text a message. Moreover, thanks to the limitation in length (160 characters), messages are small, direct, concise and go straight to the point.

Precise

Once you have your audience segmented, then you can accurately target groups of customers with a variety of marketing messages. Understanding what works and what doesn’t means you can refine your approach to maximize sales potential.

Efficient

The ability to schedule text messages means that you can save time in planning your campaign, you don’t need to write each message individually, so groups of people can be targeted with scheduled texts.

Cost effective

Text messages are cheap especially if you buy them in bulk. No other marketing method provides such affordable results, particularly if compared with traditional marketing methods, such as TV, radio or print media.

Immediate delivery

As far as delivery goes, SMS is pretty quick, and it’s also efficient – taking only seconds to reach a vast audience. It’s rare to get such a quick and fast personalized message to an audience with that kind of speed.

Immediate results

You will instantly be able to see those who have received it, along with other analytical data such as those who have opened it, read it and of course, the important one, which is those who have responded.

Global marketing

Text messages are designed to reach anyone who has a reasonably modern mobile device and a cell phone signal. So you can reach millions of people in an instant, anytime, anywhere.

So if you are a retailer or have an online website, give bulk SMS marketing a go, your customers will love it and I am sure you will soon start to see the benefits. To see just what bulk SMS marketing can do for your business, reach out to Robisearch Limited on 0716413386 or 0780655987.

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  • Robisearch
  • Business, Business Growth, Digital, Information Technology, Strategy, Sustainability, Uncategorized
  • October 17, 2022

Benefits of Customer Feedback Platform to The Hospitality Industry

With fewer options and rising frustrations, customers are in dire need of refined services. They also need to know their voices matter. They need to feel taken care of. Do that by asking for feedback. There are many strategies your hotel or restaurant can employ to ask customers thoughts and suggestions. There are also various ways to use that feedback to grow. The Robisearch online customer feedback platform will help you in  receiving guest feedback, and how you can generate feedback to boost your business over time.

Below, we discuss some of the benefits of online customer feedback platforms to the hospitality industry.

Deliver better service

Service is the most crucial factor in the hospitality industry. Customers pay for the service and they expect the best. With the help of online customer feedback platforms, hotels, restaurants and resorts can get insight into the quality of their service. They can also find out what the customers expect from them. The Robisearch customer feedback platform gives real-time insights on the feedbacks received.

Enable better customer acquisition

When you’re running a restaurant or a boutique hotel, reputation is everything. However, that reputation comes to life through your customers’ words whenever they share their experiences with their friends and loved ones. Users keep your reputation alive. When they post photos and share comments about your business, they entice other potential customers. While asking for feedback is a great source of opportunities to innovate and improve, it’s also a perfect way to market your brand online and offline

Boost customer engagement

Engaged customers will recognize their role in the creation of your brand story. They will feel eager to contribute, and they’ll be more likely to stay loyal. When you ask for feedback, and make an effort to do so in a fun and exciting way, you engage your customers on several key levels. You make the feedback-generating process more engaging, and you make the customers feel valued.

Increase customer engagement

Superior customer experiences inevitably leads to repeat business. If your barbecue ribs are to die for and your service exquisite, your customers will come back for more. However, if they found the waiter unhelpful or the food subpar, it’s better for you to know. You have the opportunity to make it right. Asking for feedback and constructive criticism is the best way to increase retention over the long term.

Immediate damage control

Every business wants to give the guests their best experience but sometimes due to some or the other reasons a guest might become unhappy and could rate your business a down-thumb. The Robisearch customer feedback platform has a response-based notification feature which notifies the owner or the manager about the negative feedback received thus providing the business owner or the manager to reach out to the issues faced by the guest, solve them and make their experience a happy one.

Quality

Taking feedback from guests about the quality of food, or ambience is also very important. Some customers might like the food but they find the ambience very loud or unpleasing. They might not return to the same place. With guest feedback, hotels and restaurants can ensure that their quality is on par with the customer’s expectations.

Improvements

There is always a scope for improvements when it comes to your services. Different people visiting you might have a different level of perception regarding your services. It’s important to always ask them about this. The best way you might think is to talk to them, but what’s even better is to leverage the power of feedback where you can have all the words of your guests at one place and later analyze it on your computer, mobile or tablet. This digital way cuts the dependency on paper feedback which are not only tedious to manage but can also give you inaccurate results.

Service

Service is the most crucial factor in the hospitality industry. Customers pay for the service and they expect the best. With the help of customer feedback surveys, hotels, restaurants resorts, etc. can get insight into the quality of their service and what the customers expect from them. A customer feedback platform gives real-time insights on the feedbacks received.

In conclusion, your customers need to recognize your initiative to not just ask for their opinions but to actually take action and adapt where and when necessary. Even small-scale hospitality businesses should take on such a proactive mindset to connect with their target audience and ensure that their customers feel heard and valued.

Asking for feedback and acting upon it will set your brand apart, help you connect with your customers even during these challenging times, and allow your brand to outlive its competitors. Contact Robisearch Limited today on 0716413386 or 0780655987 and get your system installed today!

 

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  • Robisearch
  • Business, Business Growth, Results Delivery, Strategy, Sustainability, Time Management
  • October 11, 2022

Advantages of Task Management Software to Businesses

 

Task management is the overseeing and maintaining of a task’s life-cycle, from the planning, testing, tracking, and reporting phases. By conducting task management, you and your team can better organize your projects so that they can be completed on time with results matching expectations. The manager utilizes task management software in order to identify, monitor, and develop the work that the team needs to do.

Below are some of the top reasons why task management software is becoming indispensable for any growing business.

View all ongoing tasks at once

A key benefit of any task management software is that it presents all the tasks in a comprehensible way. With task management software, every team member can view the status of all ongoing tasks at once.

Ideal way to collaborate

Working in teams, big or small, requires a collaborative effort. A manager is responsible for ensuring that all members cooperate and collaborate towards the common goal. Likewise, task management software takes up the responsibility of allowing seamless collaboration.

Share and organize documents effortlessly

Managing and organizing documents can become challenging, especially when a huge team is involved. Task management software  comes with innovative solutions to accelerate file sharing among associates and colleagues. You can rest assured that with such fantastic features, file and document organization will not take up your precious time.

Assign Tasks easily

With task management software, managers can assign tasks to subordinates at the command of a mouse click. It is also easy to keep a track of assigned tasks. Subordinates can also see which tasks need their immediate attention.

Decide which tasks are a priority

Prioritization is an important skill for managers. It is the only way to ensure deadlines are met while maintaining sanity. People often apply a lot of hard work and precious time in doing low-priority tasks. This habit disturbs the schedule and productivity of the entire team. Task prioritization is an invaluable feature of task management software. This feature makes every deadline achievable.

Perfect for remote working

Task management software comes with plenty of features that surpass most challenges of working or collaborating remotely in a team. Using task management software, members can share updates and schedule important tasks on a real-time basis without any hassles.

Keep a timed track of productivity

The time tracking feature of task management software can cut down on distractions and leave no room for procrastination. You can keep track of how much time is spent doing what down to the very second. Many organizations are appreciative of the inbuilt time tracking tool that comes with task management software.

Improving task delegation

Delegating responsibilities is also much easier through the use of task management software. This is an important feature because when there are many tasks that need to be managed, then you need to delegate so that each task can be done properly. Task delegation also helps you ensure that each task can be handled by the right person.

Comprehensively supervising tasks

It is very important for a company to monitor the progress of each task carried out by employees. Therefore, this task management software is provided. Through this software, you can track each employee’s tasks more effectively and efficiently and see how they are performing when they are working on them.

In conclusion, task management is considered very important within a company’s work environment as it allows for a variety of benefits. If you are also looking for solutions to manage tasks and productivity at your business, don’t think twice. Get task management software today! Contact Robisearch Limited on 0716413386 or 0780655987.

 

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  • Robisearch
  • Business, Business Growth, Sales Analysis, Strategy, Sustainability, Uncategorized
  • October 3, 2022

Customer Service and Why It Is Important

Customer Service Week celebration calls attention to the importance of customer service and the people who provide it, with these goals:

  • Boost morale and teamwork of employees
  • Reward employees for the significant work they do
  • Raise awareness of the value of customer service
  • Thank other departments for their support
  • Remind those who buy your products or use your services of the company’s commitment to customer satisfaction

The values of  good customer service include;

Customer service impact on brand image

Every company is known for its customer service to some degree. Of course, you always want a positive brand image and customer service can be a significant determining factor.

 Retaining customers is much less costly than acquiring new ones

Acquiring a new customer can be anywhere from 5-25 times more expensive than keeping a current one. You don’t have to spend so much time and resources finding a new customer and converting them. Instead, you just have to make sure they’re satisfied and will repurchase from you.

Repeat customers generally spend more than new ones

Making a customer happy shouldn’t be a one time thing at the beginning of the relationship. Most relationships are more valuable the longer they are. Businesses should be putting more emphasis on their customer service, success and support teams because the financial growth potential is much larger than in newly acquired customers. Plus, the probability of selling to an existing customer is 60 – 70%, whereas the probability of selling to a new prospect is only 5-20%.

Great service reduces severity of all problems

When delivered well, customer service can diffuse negative emotions from the customer and the situation. Excellent customer service can turn the situation around into a positive. Small things like apologizing, empathizing and being genuine can go a long way to reduce a customer’s negative emotions and the severity of the overall problem.

Builds brand awareness with minimal effort

Customers are being more and more vocal about how a company treats them and how a company makes them feel. Considering your customer service team are likely to be the only people in contact with a customer, they play a crucial role in shaping their customer experience, and by extension, whether they have good or bad things to say about the company.

People remember the service a lot longer than they remember the price

It’s not about the destination, it’s about the journey. And in this case, the price you paid is the destination, and all that leading up to the purchase, is the journey. People will talk. If they liked the journey, they will recommend it to others.

Its a competitive advantage no one can take away

When normal customer service standard means going above and beyond for a customer, that is when customers will choose your business over someone else’s.

In conclusion, customer service, when delivered to the satisfaction of customers, not only creates a powerful marketing opportunity for the business, but also helps with the bottom line. Not only are return customers easier to sell to, they will spend more per transaction and would pay extra to guarantee better service. Robisearch Limited celebrates all our clients during this customer service week! Remember to reach us on 0716413386 or 0780655987 for all your software solutions. Happy customer service week!

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  • Robisearch
  • Business Growth, Digital, Information Technology, Sales Analysis, Strategy, Sustainability
  • September 29, 2022

Importance of Customer Feedback to Businesses

Importance of Customer Feedback to Businesses – Feedback is information or criticism that helps in improving someone’s or something’s current and future actions. Similarly, customer feedback is the reaction given by consumers based on their interaction with the product or services of a company.

A customer-centric approach by an organization is the best way to collect user feedback and integrate it into the development process. This way, the business focuses on providing a positive customer experience, improved customer loyalty, and increased business growth.

Customer feedback helps in understanding how customers perceive your brand. Organizations can make better decisions and improve the user experience with the feedback given by customers, employees, suppliers, stakeholders, and vendors. Effective customer feedback is important to do the following:

Identify customers preferences

While launching a new product or service, customer feedback is vital to understanding the pain points, requirements, and choices of the users. With the help of customer feedback tools, it’s easier to gather, segregate and evaluate the data.

Customer feedback helps improve products and services

When you introduce a new product, brand, or service to the market, you probably have an idea about customer needs. Market research that you conduct before introduction gives you an idea if potential customers would be willing to buy it, and they can also give you tips on how to improve it. However, only after your customers use your product or service, can you learn about all the advantages, flaws, and their actual experience. On top of that, their needs and expectations evolve with time.

 Customer feedback gives you data that helps taking business decisions

Customer feedback is one of the most reliable sources of  data that can be used in taking business decisions. Customer insights will help you understand clients and their needs more profoundly.

Customer feedback gives you insight to customer satisfaction levels

Customer satisfaction is how happy customers are with your products, services, and any interaction with your business. It’s an important metric as it helps you address customer issues, prevent churn, and build a base of loyal customers.

Greater customer retention

Acting upon customer feedback is a certain way to keep more customers, as they will appreciate the changes you have made to give them better experiences. Specifically, taking the time to satisfy frustrated customers can help you keep their business and win their loyalty.

Strong customer service

If customers have any issues with your service, their comments should be relayed immediately to your contact center staff. Your agents are the face of your brand, and they need to convey the values and attitude that your company stands for. Use feedback to better train agents and help them grow in their roles so they can offer the service your customers want.

Customers trust you more

By simply asking customers about their experience, you are showing them that you value their opinions. This gesture is a powerful way to earn their trust. To really show them that their comments matter, follow up once you have acted upon their suggestions. For example, if they mention that customer service hours are too short and you have managed to solve that problem, notify them about your new extended hours.

Make your customers feel heard

When you listen to your customers’ feedback, they see you listening to them and trying to make their experience better. This makes them more satisfied and more inclined to keep doing business with you.

Feedback however, is nothing without analysis, therefore it’s crucial to have a software like the customer feedback platform from Robisearch Limited to process that feedback and gain as many insights as possible. Contact us on 071641338 or 0780655987 and get your customer feedback solution today!

 

 

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  • Robisearch
  • Business Growth, Information Technology, Performance Improvement, Results Delivery, Sales Analysis, Strategy, Sustainability, Uncategorized
  • September 27, 2022

Importance of A Property Management System to Property Owners

Importance of A Property Management System – Property management software is software designed to help landlords and property managers organize and streamline the business tasks associated with managing rental properties. Property management software has many benefits for small landlords and experienced property managers alike. Whether you are just starting out, or are managing a large portfolio, a great rental management software can make your job easier than ever.

Below are some of the benefits of a property management system.

Maintenance management and tracking

Both landlords and property managers can benefit from a property management system that can seamlessly track maintenance requests from tenants, assign vendors or on-site managers a particular task, and track the job’s completion with any relevant notes.

Online payments

Online rent payments have other advantages for landlords and property managers. They ensure that funds don’t come late because of the classic “lost in the mail” excuse, and they guarantee that tenants won’t be out any funds from something truly getting lost in the payment process.

Contact management

Online rent payments have other advantages for landlords and property managers. They ensure that funds don’t come late. They also guarantee that tenants won’t be out any funds from something truly getting lost in the payment process.

Accounting services

A property management system covers all things accounting and even gives you financial tips when you need them. Not only are they updated regularly to fit, but they are also easy to use and understand. Payments can even be made via the property management system. Whether your tenant’s payment is due or you are to pay the plumber, you get notified and then approve the payment.

Security

With paperwork, practically everyone and anyone can have access to sensitive information and details. However, when you use a property management system, you get to keep things private. Your tenants and other people you may deal with can be rest assured that they are safe with you. You can have locks installed so that only you have access to sensitive details concerning your property management. Securing access can be done easily.

Reduced cost

Additionally, when you make use of a property management system, you get to save more and avoid unnecessary costs. You can cut costs on transportation and even save more when you have total proper control of your finances.

Enhanced guest experience

Another Importance of A Property Management System is the automation of daily operations and administrative tasks promotes a consistent provision of quality services. Moreover, hotel PMS remembers customer preferences coupled with customer feedback analysis, which gives hotel employees helpful insights to help ensure better guest experiences.

Improved employee productivity and engagement

User-friendly interfaces facilitate the training of hotel staff and reduce the likelihood of errors. The staff can save hours on routine administrative tasks that can be automated while concentrating on adding value instead.

Enhanced check/check out capabilities

A mobile-enabled cloud hotel PMS empowers a hotel’s front-desk staff to check guests in and out, assign rooms, and enable guest services anytime from any place.

 

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  • Robisearch
  • Advanced Analytics, Business Growth, Information Technology, Performance Improvement, Strategy, Technology for SMEs in Kenya, Uncategorized
  • September 27, 2022

Key Benefits of Search Engine Optimization

Key Benefits of Search Engine Optimization – SEO stands for “search engine optimization.” It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as “organic”) search engine results.  It’s about understanding what people are searching for online, the answers they are seeking, the words they’re using, and the type of content they wish to consume. Knowing the answers to these questions will allow you to connect to the people who are searching online for the solutions you provide.

SEO communicates the importance and relevance of their websites and pages to Google. Through SEO, your content becomes more likely to rank highly in the SERPs and appear to users first when they search for relevant keywords.

Organic search refers to search results that aren’t paid for. Instead of being organized by Google’s paid ad guidelines (which includes CPC, ad relevance, and many other factors), organic search results are organized by its search engine algorithm.

Organic search and SEO go hand-in-hand. SEO brings in organic traffic, which is central to succeeding digitally. Below, we discuss some of the advantages of SEO.

It boosts your credibility

A site that ranks high on search engine results pages is typically considered high-quality and trustworthy by search engines, and this, in turn, boosts the credibility of your business.

It supports content marketing

Original content and SEO work hand in hand; by creating helpful content for visitors, including text, images and videos, your site will rank better in search results.

It gives you a competitive advantage

Those who invest heavily in SEO often outrank the competition in search engine results and gain market share. Start by identifying your competitors, analyzing their strengths and weaknesses, and creating and managing your online reputation. Then, ensure that your site loads fast and is mobile-friendly, make the best content possible, and focus on providing the best user experience.

It can help you reach more people

While many marketing campaigns tend to focus on a defined target audience, SEO can help you attract anyone with intent at a given point in time, no matter what stage of the buying funnel they are in.

It helps you rank better in Local searches

Local SEO strategies can help you attract these searchers who are often ready to buy. The first step to getting started with local SEO strategies is creating a Google My Business account. Then, start requesting reviews from your clients. Optimize your listings by ensuring that you have the correct name, address and phone number.

Improves user engagement rates

An optimized site brings in quality traffic. If you have a site with useful content that matches the searcher’s intent, they will likely spend more time browsing, which ultimately can lead to more conversions and increased ROI. Customers who engage longer with a website tend to connect to the brand more — this can lead to customer advocacy and long-term revenue.

You get quantifiable results

With SEO, you can track changes in rankings, conversions and website traffic. Platforms like Google Analytics provide a comprehensive suite of information, allowing you to drill down to an incredibly granular level. For example, you can see every website user’s buying journey — including the pages they engaged with, the keywords they used to search and whether they completed specific actions. You can use these insights to adjust and improve your SEO strategy.

It is cost effective

Apart from time if you handle it yourself, SEO does not cost anything like other marketing strategies. Search engines crawl your site 24/7, promoting useful content and helping you find new customers organically. To make the most of your SEO efforts, allocate some of your time to reviewing the content on higher ranking sites within your niche, and aim to write content that’s better than theirs. Then, share your content on your social platforms.

In conclusion, Benefits of Search Engine Optimization cannot be overlooked; SEO has major benefits for websites and can lead to long-term exponential growth. Brands that invest in SEO can build credibility and trust with audiences, making it a pivotal part of a digital marketing strategy. Reach out to Robisearch Limited today and let us help you grow your business. Call us on 0716413386 or 0780655987.

 

 

 

 

 

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  • Robisearch
  • Business, Business Growth, Marketing, Sales Analysis, Strategy, Sustainability
  • September 22, 2022

Importance of E-Commerce For Small Businesses

 

Importance of E-Commerce For Small Businesses – There is no question that ecommerce websites offer a plethora of benefits to shoppers.  Shopping online gives them access to a huge range of products and stores, they can save time, shop for the best price, don’t have to deal with driving, parking, fighting crowds, and more.

Below, we discuss the advantage of ecommerce to businesses.

Low start up and running costs

As compared to a traditional bricks and mortar store, an online store can be set up for a fraction of the cost.  When working with the right platform and the great partners, an ecommerce shop can be smoothly set up in just weeks. Once you’re up and running, many of the marketing and customer relationship functions can be automated.

 No time restrictions

An ecommerce website is open 24/7, meaning there are no restrictions on when people can shop for and purchase your products, whether it is the middle of the day or the middle of the night.

Increased customer reach

An online store puts your products or services right in the palms of clients hands on their phone or tablet, no matter where in the world they are located. Whenever someone needs something you sell, all they need to do is whip out their smartphone or tablet browse through your store, and click to purchase.

Measurement, reporting, and responding to opportunities

With an online store, you have a wealth of information about visitors to your shop:  what they’re buying, what they’re not buying, what they are looking at, and more. You’re able to diversify the most successful products and develop them into a broader range of offerings. With the right reporting tools attached to your website you can viewing the information on a weekly, daily, or even hourly basis. This allow you to constantly optimize your product and pricing offering for increased sales.

Faster buying process

Customers can spend less time shopping for what they want. They can easily browse through many items at a time and buy what they like. When online, customers can find items that are available in physical stores far away from them or not found in their locality.

Store and product listing creation

Customizing listings makes them attractive and appealing. Here the seller has full control over customization, he can mention offers available, discounts etc. Other advantages of e-business product listing are that it is free to upload and fast.

Affordable advertising and marketing

Sellers don’t have to spend a lot of money to promote their items. The world of ecommerce has several affordable, quick ways to market online. Ecommerce marketplaces are visual channels – and sellers can really show off their products.

Several payment modes

Buyers like personalization – the same goes for paying for their orders. Ecommerce marketplaces permit multiple payment modes that include UPI, cash on delivery, card on delivery, net banking, EMIs on credit or debit card and pay-later credit facility.

Higher margins and better cashflow

If your business is involved and sells within the trade industry sector, an e-commerce website will allow you to sell at higher margins. This will make the profits you make on your products even higher. The shopping cart and payment options on these websites also mean you are gaining a 100% payment from the customer straight away. This will improve your cash flow.

In conclusion, Importance of E-Commerce For Small Businesses and any business allows you to employ a range of marketing and sales techniques to give people that extra reason to stay on your website and buy your products. Reach out to Robisearch Limited on 0716413386 or 0780655987 and get your dream ecommerce website set up today!

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