POINT OF SALE FEATURES

The point of sale enable you to track your sales and stock. Transforms you from keeping a manual inventory to a digitalized one. For an efficiency in this, Robisearch ltd offers a point of sale system called Robipos that has the following modules. These will ensure the smooth running of your business through the point of sale.

Packaged Modules in RobiPOS. 

Retails sales – This is the selling window. Where the cashier is able to generate a receipt for the goods sold.

Wholesale sales – This is also the same as retail sales but now huge quantities of items or products.

Cashier sales- This module is used to view the sales made by the cashier. You will know which cashier has sold what and at what time.

Record delivery- This module is used mainly by people who do delivery of their products. in this module they’ll be able to see the records of the deliveries they have done.

Income module – Used mainly by people who sell on credit, to view balances on the items they sold.

Purchases- This helps in keeping records of the items the business gets from suppliers.

Expenses- This helps in knowing the expenses the business has incurred. eg payment of staff, maintenance etc

Return/reprint sales- This helps in viewing the returned goods by the customer.

Category of products- Helps in sorting products by creating and viewing categories and subcategories of products.

Stocklist (counter)- This module helps in adding, viewing, downloading, opening and closing stock.

Products (mainstore)- This helps in adding new products to the store and viewing as well.

Dispatched stocklist- This module is used to view the products transferred from the main store to the counter.

Issued stocklist- This module helps in viewing products transferred from the main store to personal use by the staff or employees.

Low stocklist- This module alerts on the products on the counter that have reached their re order level

Low store- Alerts on the products that have reached their re order level in the main store.

People/contacts- This module is used to add people in the system.

Users- Used to add and view employees in the business using the system.

Grouping members- This module is used to add and view categories of people and the members assigned to these categories.

Call center- This is where all the calls received by the business is recorded.

Projects management- This module helps in following up and handling of a project eg in budgeting or the total items needed for that project.

Loyalty cards- This helps in redeeming of customer’s points.

Send sms- Helps in sending bulk sms to your customers after grouping.

Mpesa Intergration – Allows you to receive pop up mpesa messages from the system whenever a customer pays.

Documents- This module helps in viewing, saving and uploading documents for the business eg licences.

Tasks – This helps in allocating tasks to employees eg who is in charge of a certain shelf/product.

Deals- Helps in recording all the deals the business have made and with which customers.

Comments/complaints- This is especially for employees for airing in their views or complaints about the business.

Events- This is where all the events for the business are recorded eg retreats for the staff.

Accounting- Helps in adding accounts, creating general ledger accounts and even the payment methods.

Bank deposits- This module helps in recording all the payments received by the business and is recorded in various bank accounts.

Bank transfers- This helps in viewing how the money have been flowing in and out of the business.

Journal Entry- This is for viewing entries

Accounting reports – This module shows the balance sheets, cash flows and how money has been going in and out of a particular account.

Damaged products- This is where all the damaged products are recorded.

Payroll set up- This module is used to allocate employee payments and deductions.

Manage reports – Detailed report: shows details of the product sold eg name, quantity etc

Summary report: shows the modes of payment fora particular sale.

Display sales report- Enables you to view all sales per counter within the stated dates.

Branch- This module is used to add other branches of the business.

Change password-This is where the password of the system can be changed.

Read More

BULK SMS IN KENYA

Have you ever needed to communicate to a group of people all at once without wanting the process to be cumbersome? Well, bulk sms integration was developed for that reason and more. Mostly used by business owners, bulk sms helps in developing customer relationships because of the constant communication with them. Robisearch ltd is the best in Kenya at offering bulk sms. They have the best rates to help you communicate to your people/audience easily, faster and efficiently. Bulk sms can be used by various people/companies for various reasons.

Who can use bulk sms…
– Learning institutions
– Enterprises
– Banks
-Outlets for media
-Airlines
-Travel agencies
– Healthcare providers
-Retailers

-Political rallying

Bulk sms is very important especially for businesses to improve on customer relations. Robiseaarch Ltd offers bulk sms that one can use in;

 

  1. Advertising for a mass
    2. Sending notifications
    3. Sending alerts
    4. Sending reminders
    5. For safety checks
    6. For general Product information
    7. News
    8. For newslettersThese are just but a few of the ways in which organization or individuals use bulk sms. Bulk sms has reduced the manual workload of texting each individual among millions of them into just sending the same message into just one click.

    Benefits of bulk sms

    Messages delivered instantly

    As compared to emails, messages are delivered at the second they are a sent. Emails may be delivered after hours or days, but for the sms, they are delivered immediately. They have that instant impact, provided you have the correct number.

 

High Message Open Rate
A good number of people will open notifications sent by sms as compaired to emails or any other platforms. Of course not everyone will respond to your message but there is a higher chance of someone responding to your marketing if they’ve seen your message than if they have not. People open nearly every text message they receive, many choose to delete an email without opening it.

 

Ability for customization and personalization.
Bulk SMS marketing gives you a chance to target your whole database of contacts, a group or just an individual. This is very key to your success as the sender; customization and personalization. Customers are likely to respond to a message that targets then than a message that they know nothing about. If it relates to them then they can even give comments and raise important concerns.

 

Better Conversion Rate

Most people respond to a text within fewer seconds, compared to how they respond to an email. Whatever the objective of your marketing is, you will still receive a higher response rate than with any other marketing strategy.

Less Barriers to Delivery

Not like an email or any other platform, one may require internet connectivity and maybe app signing in on apps. And if it’s an email, it may be spammed. Sms is so direct it does need any internet connectivity for the recipient to receive the message. The messages are also not spammed. You will be sure that at least everyone in your database have received the message.

Cost-Effective
As compared to the costs of other marketing methods, such as electronic media or print, bulk SMS bulk is very affordable. Messaging is low cost and delivers a higher return on investment. Robisearch offers this at only 0.7 bob per message. More than affordable even from regular SMSing.

 

In Kenya, the only company that offers bulk sms is Robisearch ltd. To reach them you can call 0716413386/0780655987  or visit www.robisearch.com

 

 

Read More

Biometric time attendance Systems in Kenya.

 

In business we are all going for productivity and nothing else. Productivity can be achieved in a lot more ways; among them being by saving time. As a business person, how will you ensure your employees check in at the right time of their shift and leave at the time they are supposed to. How do you ensure they keep breaks within the time given? And for learning institutions, how do you manage your students’ time? How are you able to track their entry and exit periods within the school?

Well, the Biometric time attendance Systems that is offered by Robisearch Ltd will answer these and more of your questions.

 

First the Biometric time attendance system can be used in schools, hospitals, superstores/supermarkets, companies and all other industries and organizations that need to monitor their employee attendance.

Biometric time attendance system helps in registering the arrival time and departure time using biometrics. In work spaces, the system will assist the Human Resource Manager to manage attendance, shifts, leaves and general employee data. In learning institutions the system will assist in knowing what number of students are within the premises and at what time.

How useful is the biometric time attendance in organizations/companies?

  1. Easy management of payroll.

The  biometric time attendance, since its digital, will give the HR an easy time in managing the payroll. It will increase accuracy and it will reduce the number of hours taken to manually go over every single employee’s time sheet. The biometric system automatically puts everything in order and gives in report on each. It will also reduce the amount of paperwork the payroll department has to complete each pay period and offers a place for all employees to check their hours worked.

  1. Reduces on time theft

Most companies have had problems with time theft. There are several ways employees could steal company time e.g failing to log their breaks properly, leaving at unrecommended times without permissions, taking too long on breaks, recording check in time earlier or the check-out time later. This will all be eliminated with a biometric attendance system. When time theft is eliminated,  money is saved and productivity is increased.

 

 

  1. Putting an end to buddy punching

Buddy punching is when an employee clocks in for another employee. Buddy pu not that bad but very unprofessional because if someone feels that they’d be late, they should alert the responsible parties. With biometrics, they’ll follow protocol and inform the HR of their lateness or absence on a particular day. It promotes honesty and lateness, absenteeism and time theft will reduce.

  1. Improvement of employee accountability

The biometric system will create reports for every employee in the system that shows when they worked, how long they worked and the breaks they took.

This means that any biometric-based report will show management if employees are taking too long on their breaks, are not reporting to work, are clocking in too early or too late and if they are taking too many breaks during the day.

This will force employees to hold themselves more accountable at the office, increasing their productivity.

  1. An Easy to use

I know the system might seem ambiguous but it this the easiest to use so far. Robisearch ltd offers extensive training on the biometric system and has an all-time all day support. It is easy to operate and manage since everything is automated.

How useful is the biometric time attendance in schools?

Time saving: this applies when teachers who have been overburdened with attendance marking every morning can shift their focus more on teaching and get reports automatically from the biometric system. The attendance records are also easily maintained without the need to store heavy registers and spreadsheets. There will now be more time freed up to focus on more productive activities such as enhancing learning outcomes.

Financially viable:  Manual attendance costs the schools not just time but also manpower and stationery e.g attendance registers, storage spaces, file organizers, security e.t.c. It also require less maintenance cost so the school won’t be having much headache in maintaining its operations.

Reduction of proxy attendance:  With manual attendance systems, students could get their classmates to check in for them under their name. However, the biometrics-based system is fraud-proof and no other student can check in for the other. Also in boarding schools, the students can easily be monitored to know who is in school and who is not in and for what reason. It has reduced on escape from school premises without it being known.

These will top the benefits of the biometric system and if you get your system from Robisearch limited, you will enjoy affordability and limitless training, support and follow ups. To reach the, Call 0716413 3860 or 07806 55987

Or visit their website at www.robisearch.com

 

Read More

ADVANTAGES OF POINT-OF-SALE SYSTEM 

 

We are all transforming from anything manual to digitalized operations in the business world. From manual stock tracking and sales recording to point of sale systems. A point-of-sale is a system that helps you conduct transactions between a product and a customer, allows you to track your stocks and sales and assists you to manage your business digitally.

Robisearch Company has a special point of sale system called Robipos; the most efficient point of sales software in Kenya as it improves customer experience by serving them in a fast and convenient way. It allows you to manage your inventory in real time and to know the number of products you have over a given period of time. It saves a lot of time compared to manual tracking of inventory. In business, it’s all about finding ways of generating more revenue in less time, and a POS scraps all the time wastage and improves on efficiency.

Among efficiency and easy tracking of inventory, other advantages of the Point Of System include:

 

  • Quick payments 

The point-of-sale helps make payments faster. You will select the products the consumer wants to buy and the system will automatically calculate the price. The invoice can be sent by email or printed directly on the spot with the receipt printer depending on the integrations and the terminal. Customers can pay by cash, credit or mpesa. This makes it quick and easy for the customer to complete the transaction with the point-of-sale. Waiting time is greatly reduced for consumers and employees can be more efficient in completing transactions.

 

  • Better customer management 

By having a POS system it is possible to document your customer’s information in your system. It can be their name, emails, number of purchases, etc . By having customer data you can have a better overview of your target market as well as customer groups. You can send messages and promotions to your customers to make them visit your shop more often using a bulk sms module from the Robipos system. It allows you to thoroughly understand your target customers and make better business decisions.

 

  • Better purchasing or supplier order

Management and purchasing equipment for your business is essential. This is why a POS system is useful; to properly manage your purchases from the suppliers. It allows you to keep track of all your orders placed. It also allows you to connect directly to your supplier and you will be able to view all your invoices for your orders. This gives you control over purchasing and allows you to keep track of items ordered from suppliers.

 

  • Better customer experience 

Creating a proper customer experience leads to better customer satisfaction. A point-of-sale allows you to complete transactions faster. Consumers do not like to wait and a point of sale is an excellent advantage for them. You can also use your POS to offer related products through cross-selling features that allows you to offer items that are related to the item the consumers buying. This will introduce them to efficiency of getting everything all at once.

 

  • Better security 

The security of a company’s data is very important. Your details need to be accessible to the company’s authorised users only. With the POS system your data is secured from unknown intrusion. The POS has a user security module. This reduces the intrusion of malicious users into the system also the administrator can quickly grant or block access to users.

 

 

  • Better employee Management Centre 

With the POS system it can be easier to manage your staff and optimise the schedule. It allows you to see sales made by employees per time slot. With this information you can see which employees are performing well and which ones are not. This way, it will be easier to incentivize and disincentive your employees.

 

Better company organisation 

A well-organised business is more productive. The POS system offers many features in this regard including management of self-inventory, customers, suppliers etc. With these functions available within the same software, your company only has to use a single platform to perform all the activities. These will reduce errors and the company can aspire to increase their productivity as well as get increased profits. The system also helps to facilitate the follow-up of all your business activities as well as your evolution for some period of time making it easier to set your next business objectives.

 

  • Time-saving 

By using a point-of-sale you’re likely to save more time. The system can help you with several features that reduce the number of physical operations. Some functionalities can even perform actions automatically, for example the creation of real-time reports or the minimum quantity of products to keep in inventory. These features can save your company’s time and assist you to reduce your workload.

 

  • Increased revenues 

By reducing your operating costs, you will save money. By saving, you can have more income in your pockets. You can use a variety of features from the point of sale as well to create new revenue streams and by offering multiple services that will generate more revenue streams.

 

  • Advanced reports 

Creating manual reports takes a lot of time to compile, complete and organise. It becomes difficult to gather relevant information in your reports to fully understand the state of the business. The POS system allows you to create reports automatically to have a global view of your business.

In general, for easier operations, business owners need to adapt quickly to the world’s dynamism tech-wise and get efficient business management software. In Kenya, Robisearch ltd offers the POS systems that can be customized to modules that work well with what a business owner requires. Reach them through www.robisearch.com or check them on all social media platforms as ROBISEARCH LTD or email, info@robisearch.com.

 

Read More

HOW TO GET THE BEST OUT OF YOUR WEBSITE.

 

Websites are the most idle way to get your company out there. The best way to communicate to your customers about the products and services you offer is by content marketing

Identify who your ideal clients are

Before we dive into any other tips, you need to identify exactly who it is you’re trying to attract. What types of products or services do you sell and to whom?

You can try and identify your clients by what struggles and pain points do they have? What are their values, interests, and lifestyle? Also where would you likely be able to engage or attract them is it online on social media or by use of traditional methods. By doing this you’re bound to start attracting ideal clients and quality leads.

so how do you get the best out of your website, that you have spent money to get get created and time to ensure it works for your good?

Below are sure was of ensuring your money doesnt go down the drain and for sure it actually brings ROI and the total absolute bet from your website.

Blogging

If you’re at all serious about attracting new customers to your website, you need to start a blog asap. Blogging is by far one of the primary, key drivers to traffic on the internet

There was no roadmap or strategy in place, and he effectively went stumbling about from one project to the next.

Content Marketing

If you’re not marketing your content, then you’re essentially throwing away free traffic to your website. If you want to attract visitors and ultimately turn them into customers, you need to harness one of the most important principles behind success in the organic search rankings space: content marketing.

Okay. Okay. This might seem like a buzz word. But it’s not. Content marketing is a tried-and-true principle in succeeding on the internet and it’s been around for decades now. The reason why content marketing has become such a hot topic as of recently, is because it turns out to be one of the primary and key drivers behind success in search engine optimization.

Why? Great content is often engaged with more and shared often by those that consume it. Sometimes, that content goes viral. Even when it doesn’t go viral, as long as it’s done right, it can catapult you into the stratosphere. This has been one of the primary ways that I’ve been able to create an incredibly popular business and self-development blog in such a short time. If you’re at all serious about attracting new customers to your website, you absolutely must learn content marketing.

 Free Offers

Myself and other successful online marketers have long used free offers as the primary driver in customer acquisition. Free offers create an avenue for entry into your sales funnel and help to initiate a chain of value jumps and subsequent sales to higher-ticket items as the customer moves up the proverbial ladder of service or product offerings by your company.

However, building a free offer isn’t always as straight forward as it might seem. Most people go about this in the wrong way and they end up falling flat on their faces. The first and foremost thing to pay attention to is your demographic and to ensure that you tailor your free offering to your sales funnel.

Now, if I lost you at sales funnel, then I apologize. If so, go here to learn more from this great article. The fact is that there are numerous types of funnels that you can build with an even more extensive array of types of products or services that these funnels can lead consumers to. The better you tailor your free offer to your sales funnel, the easier you can move people up in ticket prices of items they purchase from you.

Social Media Marketing

Clearly, social media is something that many rave about still. Even today, with all the changes in algorithms to platforms like Facebook and Instagram, business owners are still leveraging social media to grow their businesses. In fact, today, this is one of the fastest ways to gain exposure for any type of business, no matter what it is.

However, dominating in social media is no easy feat. There are ways to build up multi- million-shilling capital businesses using social media alone, and there are also many Instagram influencers that you can turn to in an effort to get the proverbial word out. No matter what strategy you use, social media can offer you a quick-to-market solution to sell your products and services to a global audience.

Still, don’t expect overnight success in social media. It takes time — years in fact — to build a profile that’s worthwhile. You need to be an expert communicator and constantly reach out to others offering praise and asking for guidance all at the same time. As long as you stay persistent, your platform can provide an ease of accessibility to a vast number of consumers that are interested in whatever it is that you’re offering.

Video Marketing

Another very powerful way that you can attract customers to your website is through video marketing. Develop a series of online video tutorials that will help someone in some area of life that’s in harmony with whatever business that you’re in. Leverage platforms like YouTube and Video to create useful videos that will help establish you as an authority in your field.

This is also something that takes time. However, you can’t expect overnight results with whatever method you use to attract new customers to your site. Constantly create educational videos and your viewership will eventually soar. Link those useful videos to relevant content on your blog or website, or use in-video messages to help drive traffic to the right pages on your site.

Organization is the key to your success here. Get highly organized and ensure that you deliver quality material and you’ll eventually succeed with video marketing. You’ll gain new leads and ultimately be able to convert those leads into paying customers with the right sales funnels in place.

Robisearch Ltd understands this and we are always doing our best to ensure  our clients get the most ROI out of their websites. From unique attractive website designs in accordance to what our clients want to amazing round the clock support to our clients to ensure you get the best from your website. Call us today on 0754413386 for amazing offers this month.

Robisearch, transforming the world through innovation.

Read More

BENEFITS OF TASK MANAGEMENT SYSTEM AND WHY YOUR BUSINESS NEEDS IT.

Its one thing to start a business especially from the ground up, and a whole other thing to smoothly run a business. It will take so much effort, money and critical planning to ensure your business makes it past the two and five year plans often given to businesses for the to crash or thrive. The best thing you can do as a business owner would be to use technology to your advantage and actually, get systems that help you easily manage your business, one being TASK MANAGEMENT SYSTEM. Task management software is used to manage your tasks, help with the estimation and scheduling, track dependencies, resources and milestones and help you make decisions when changes in priority are needed.

Access anytime, anywhere

Task tracking software allows you to access your database anytime from any device: You just need an internet connection. Task management software provides your team members with reminders on each of their tasks, ensuring that important deadlines are not missed or forgotten.

Save more time on follow ups

With task tracking, you won’t have to ever think about following up again. After creating and assigning a task to an employee, the software will take care of everything and you can see the progress online as employees just update their tasks real time.

When you assign a task to an employee, it’s important to follow up to check progress, ensure the tasks are proceeding smoothly, deadlines will be met and more. Each of these follow-ups take time, and you have to remember every follow up yourself.

Technology has made everything simple and easy

Manage deadlines

There is no surprise that some deadlines might not be met due to lack of time, inefficient management or simply forgetting

The task management system enables you to significantly minimize the risk by allowing your team to set reminders and ensure that nothing falls through the cracks.

Eliminate geographic barriers

Task management software allows you to bypass all of these issues. Put everybody on the same page concerning each task by providing live updates and changes. There’s no need to wait another day or two for a teammate to return to the office – simply update the task online and you’re good to go.

Share the workload

The task management system allows managers to keep track of each person’s workload to know when to give more tasks to this person or delegate some tasks to others. There might be cases when an employee is assigned so many tasks at once, that it just becomes impossible to do everything on time, while ensuring high quality.

Prioritize tasks

Task tracking allows you to prioritize your tasks and get the most important ones out of the way quickly and efficiently. When you start your workday in the morning and sometimes get lost in the completion of small, low priority tasks, which leave the important ones for another day. This can lead to missing deadlines or not getting the job done the right way, simply because of poor management. Task management software allows you to set priorities for every task in each phase of the project, ensuring that the most important ones are completed on time.

Manage all your work/accounts in one place

Whether you are working on a few low-priority tasks, some personal to-do’s or a single large project, task management software will make your life a lot easier. Task management software allows you to integrate and manage everything and everyone from one central place.

The system provides a collaborative tool

  • Easy to adapt and scale across the organization
  • Provide a traceable workflow
  • Manage all tasks in a single place
  • Flexible and customizable to fit their needs

Central account management

Task management software allows the central integration and management of all the tools that you use and the activities that your project team carries out. This means that there’s no need for workers to memorize multiple passwords, usernames, URLs etc. All of the projects your team are working on and the processes they need to carry out their roles are located on one user-friendly platform. Additionally the stress of monitoring the activities of individual worker is completely eliminated. By simply logging into the system all the work done by colleagues can be viewed. It gives flexibility to the manager and employees to coordinate with each other in an easy and hassle-free way.

Time savings

Task management software will keep track of each team member’s progress on every task they have been allocated, allowing you to view their achievement online and in real time. Each follow-up meeting and its incumbent paperwork takes a chunk out of your day that could be used for something else.

CONCLUSION

Robisearch Ltd has set out to make the world a better place , the business easier to manage and the workload easier to handle.

We have seen the problems our clients face in the day0-to-day and have discovered the ways in which we can help solve them, one of them being Task management system, which is meant to help business owners to smoothly run their business and follow up on their employees with ease.

Read More

POS SYSTEM FOR SME BUSINESS WITH CLOUD BASED

Reduce Mistakes

Price can be changed for a product and it will automatically be updated in the entire system, so prices always look the same throughout the entire process. Therefore, the company ensures that prices always matches the given customer price and avoid dissatisfied clients.

Employee management

POS software system can be used to check the additional sales conducted by each employee. However, it can also be used as a managerial tool and as a reward criteria. By doing that employees will get more motivated and more effective. Therefore, sales will increase and the customer service will be improved.

On the other hand, the employee can check his or her own sales statistics, which can help the individual employee to become more aware of his or her personal objectives. Also, it allows them to see where the numbers can be improved.

Time saving software

Another benefit of POS system lies in keeping track on the delivery and all goods going out of your store. The system continually tells you how much a specific product has sold and exactly inform you on what you have in stock. This allows the POS system itself to submit orders to the suppliers when the inventory is nearly empty. Therefore, there is no need to have an employee spending time on doing it.

Remote Access

Cloud-based POS platforms provide remote access, allowing for virtual teams, multiple locations, and peace of mind for everyone involved in running the business. Inventory management can be streamlined across locations, scheduling can be done from home or during a commute, and much more.

Real-Time Reporting

Most cloud-based POS platforms offer in-depth, customizable reporting, data analytics, and even specialty programs for specific projects (frequent customer programs, discounts, happy hour promotions etc.) and most industries. Sometimes the features are included in the base price, while other times, they’re add-ons. Be sure to keep an eye on this distinction in the fine print of any contract you sign.

Data Redundancy

The biggest benefit of a cloud-based POS solution is data backup and redundancy. There’s nothing worse than losing valuable data or having utilities cut off on-site with no way of recovering or returning to work. Operations shut down, and it can possibly shutter your business.

Scalability

You’ll be able to scale your business much more quickly and cheaply using a cloud-based POS platform. Up-front costs are often minimized in exchange for lengthy subscription fees. It’s essentially an a la carte model in which you’re only paying for the functionality and space you need. As you grow and require more, you can just add it on.

With a software-based platform, you’ll pay larger up-front costs that are necessary each time you expand. You’ll need to do a fresh install and start from scratch each time. Cloud-based POS platforms can sync more easily and take a modular approach to resolve this headache. If you need to run an update across all devices, you’ll find it’s much easier leveraging the cloud

Read More

HOW TO OPTIMIZE SEO TO YOUR BUSINESS ADVANTAGE!

The goal of marketing is to connect your business’ value, products and services to the right customer base.

In order to get amazing results from your marketing efforts, it’s important to take note of these key factors as hey determine which marketing strategy will work and when:

  • What demographics make up your customer base?
  • Where do they live?
  • Where do they hang out online?
  • How do they look for products in your niche?
  • Who do the listen when making decisions relative to your product?

USE THE POWER OF SEO FOR BUSINESS ADVANATAGE OPTIMIZATION.

The most prevalent way traffic is directed to a website is through Google searches. As Google algorithms change, a company needs to make sure to keep their page keywords optimized to make sure they are ranking high on searches.

Having a site show up on the first page of results hugely increases the chances of that website getting clicked on, so a company should do everything in their power to make sure that’s where they are in a Google search.

Unlike paid advertising, content marketing focuses more on long-term results. The initial payoff tends to be low, but the long-term, sustainable growth in visitors, leads, and customers can single-handedly carry a business.

To get started, here are a couple of things you can apply to increase your SEO and increase your target market, brand awareness and sales in the long run:

Content marketing

Content marketing is not easy, however, and requires every element to be done right:

  • Quality content
  • Relevant topics
  • Optimized for SEO
  • Optimized for readers
  • Consistent content creation & promotion

Content is not limited to blog posts. It includes videos, podcasts, online courses, and a host of other mediums in which people consume information.

If you are considering this strategy for your own business, make sure you have the time and capital needed to get going with no initial ROI

GET LISTED ON GOOGLE

A useful tool for local businesses with local customer bases is Google my business. When people in the same area as a company search on Google for a product or service the company provides, the company will appear in the top searches.

When potential customers see a business’s profile and it is accompanied with a good review or finds the listing at the top of their list, the business gains credibility and people will be more willing to trust the business.

USE GOOGLE ADWORDS

Remember, the key is for people to find you when they search on Google, and by using Google adwords you can greatly increase your chances of people seeing your name.

Google AdWords is more expensive than other marketing tactics we have discussed here but should still be considered as it is a powerful marketing tool. The key is for people to find you when they search on Google and by using Google AdWords, a business can greatly increase the chance of people seeing their name.

EMAIL CUSTOMERS AND POTENTIAL CUSTOMERS

There are many advantages of using email as a marketing strategy. It is easy to do, can be automated, provides instantaneous communication, costs very little and can reach a large number of potential customers.

Once email addresses are added to an email list, it is important that a business provides interesting, valuable and relevant content to their list so the emails get opened and not just merely diverted to spam mail.

Increased Traffic – Top positions on the search engine result pages receive a majority of the impressions and clicks, so ranking in these top positions can result in significant traffic increases for your website. SEO also focuses on creating informative and keyword relevant title tags and meta descriptions, which show up in the result pages. Having optimized tags and descriptions helps to increase the click-through rate, which also promotes increases in qualified web traffic.

ROI – SEO provides trackable and quantifiable results, regardless of whether you are an e-commerce or non-e-commerce site so there are no qualms when it comes to ROI. SEO are able to track nearly every aspect of their SEO strategy, like increases in rankings, traffic, and conversions. Comprehensive analytics also provide the ability to drill down at a granular level and see demographic information and other engagement metrics for individuals who have interacted with your website. E-commerce sites, SEO agencies can see which paths users take in order to complete a sale, all the way down to which keyword they used to search for you prior to purchasing. For non-E-commerce sites, you can attribute values to your lead conversions, like a ‘contact us’ form fill-out, and calculate the value of your SEO strategy that way.

Cost-effectiveness – SEO is one of the most cost-effective marketing strategies because it targets users who are actively looking for your products and services online. SEO’s inbound nature helps businesses save money as opposed to outbound strategies like cold-calling. While cold-calling can still be an effective strategy, the leads generated cost 61% more than leads generated by an inbound strategy like SEO. And since SEO also targets users who are actively searching for products and services like yours, the traffic resulting from SEO is more qualified than many other marketing strategies, resulting in cost-savings for companies.

Increased site usability – In an effort to make your website easier to navigate for the search engines, SEO simultaneously helps to make your website more navigable for users as well. SEO consists of rearranging the site’s architecture and links to make pages within the website easier to find and navigate. This not only makes it easier for search engines to crawl your site and find pages but also makes it easier for users to find information on your website as well.

Brand Awareness – Since top position rankings result in significant impressions, having your website in these top positions on the result pages translates to more exposure for your website. Plus, being on the first page for your targeted keywords not only helps users to associate your brand with those keywords, but it instills trust since companies on the first page are generally perceived to be more trustworthy. The more your pages and content rank in high positions in the search engines, the more chances you have for users to see your content and associate with your brand.

 

Robisearch Ltd  has come up with an amazing way not only to help our clients manage their business but also to grow their targeted market by creating and developing for them attractive websites that their clients can accesses from anywhere in the world with real time access to information. Now they  can grow their customer outreach with the help of our team in  increasing their SEO  and be able to reach their clients even internationally with ease.

Call us today on 0754413386 for a FREE DEMO and a view of our success stories today at affordable prices for our services.

 

Read More

MARKETING STRATEGIES  IMPLEMENTATION EVERY SME SHOULD CONSIDER.

Growing and running a business can be ad hard especially if the product or service that you are bringing on board is not well known by most people.

So what can you as a business owner/ entrepreneur do to ensure all your efforts in marketing actually are well utilized and not only bring back good ROI but also increase your brand awareness. Increasing your sales and ultimately your profits is key in all these to be a success.

Implementation  of marketing strategies is crical for the success of any SME and its about time people realise this.

Steps to implement SME marketing

In order to properly take advantage of these three marketing opportunities, an SME needs to implement a solid marketing approach by following these steps:

  1. Plan

With limited resources comes a greater need to lay out a plan of attack. Your marketing strategy should include:

  • Market research – Take advantage of the consumer information that is now publicly available online to build a fuller understanding of your clients. Also, ask yourself if your business has the infrastructure to handle a large increase in exposure and potential clients. Too many clients too quickly in an underdeveloped business can lead to customer dissatisfaction and ultimately harm your business.
  • Set objectives – Using your market research create ambitious but realistic marketing targets. Take into account the nature of your business. What do you want to gain from your marketing? Do you want to generate sales directly, create leads, or build awareness? Don’t get pressured into spending more money than you need to and don’t try to keep up with the Joneses. Make sure you follow your own plan to meet your own objectives.
  1. Be flexible
    You’ve worked hard to develop a plan, but you need to check in with your objectives and make refinements as needed. As an SME your advantage is your flexibility. Even the best laid plans sometimes don’t work out. Don’t be afraid to be flexible – but remember there is a fine line between abandoning your plan and refining it. Be cautious, but decisive.
  2. Consult experts
    If you have a limited marketing budget, and no in-house expertise then one of the best investments you can make is to consult an expert. Do as much research and planning as you can beforehand to ensure that the consultant can work efficiently to help you develop a plan (or work within yours). Local marketing professionals will also have a strong understanding of the local market and have important local connections that many SMEs lack.
  3. Go digital
    The Internet has revolutionized marketing for SME – take advantage of it with your:
  • Website – Websites are now a requirement. Some businesses may initially try to get away without one, but unless you are in a very informal and specialized industry you need a website. Unfortunately some many of small businesses don’t have websites.
  • Social Media and Blog – Social media provides your customers greater access to your company. Customer interaction is one of the SMEs biggest advantages, leverage it with social media. Also consider launching a blog as an informal way to showcase your expertise.
  1. Don’t rule out traditional marketing 

Don’t ignore the power of traditional marketing. You may have to spend a bit more, and should consider consulting an expert, but direct mail, print, radio and television ads are all adapting to the modern world and could be the best channel to reach your clients – which is why market research is so important!

 

 

Robisearch Ltd has set out to help our clients in their businesses from

Read More

WHY SMALL BUSINESS MAKE SO MUCH LOSSES IN THE FIRST YEARS.

Are you a business owner sick and tired of the many losses that come with running a business? Just like wedding vows, through thick and thin, in the ups and downs of life, an entrepreneur is ready to give the business his/her all for to see the business thrive and grow and be stable on its own, able to make profits and grow. So what are the factors that cause a business to not thrive, but instead to find themselves making losses especially in their first years.

Below are a couple of reasons as to why small business make so much losses in the first years.

Wasted Company Time

With so much to do and so few hours to do it in, time really is money in the business world. For this reason, it’s crucial that you waste as little of it as you can. To save yourself time, you should invest in the right software, to manage employee data on one platform. You should also minimize distractions while you work.

Loss of Merchandise

Shrinkage is an issue for any business selling physical products. It occurs when merchandise is lost, damaged, or stolen before it has a chance to be sold to customers. There is no way to eliminate this issue completely, but there is plenty that you can do to minimize it. Many companies, for example, invest in better stock management and security around their products.

High Turnover Rate

Hiring employees is a big and expensive step for your business. You need to handle costs related to job listings, interviews, training, and more, so, ideally, you’ll want to have to do so as little as possible and keep your turnover rate low. You can do so by creating a positive work environment and offering benefits and salaries better than any competing businesses.

Bad Financial Management

The only way to know for sure where your business is losing money is by keeping track of your finances. If you fail to do so, you’ll overspend unnecessarily, miss bill payments, and much more. Of course, you may not have much experience when it comes to accounting, making this task difficult. If this is the case, then consider hiring a professional accountant o do it for you.

A business without money is one that won’t survive for very long. To keep your company up and running, eliminate these causes of financial loss in your business.

Monitor Profit and Loss Reports Constantly

P&L reports are generated on a weekly, monthly, quarterly or annual basis based on a company’s standard operating procedure. However, accountants can generate reports as needed and requested by the management. Take advantage of this and constantly look at the numbers. Look for trends and use them to forecast and project profits and minimize losses.

Change something.

Maybe you can launch a social media campaign, or hold a customer appreciation event, or even just send a comment card to your loyal customers. Do anything that is different, and in a positive direction

The idea here is that there will be times when you’re not sure if your business will make it and you’re just staring at your bank balance like a kid waiting for Christmas, but the fact is that you will usually come out of it you’ll be much more productive when you stay calm.

 Financing Hurdles

However, owners of failing companies are less in tune with how much revenue is generated by sales of products or services. This disconnect leads to funding shortfalls that can quickly put a small business out of operation.

In most instances a business owner is intimately aware of how much money is needed to keep operations running on a day-to-day basis, including funding

payroll; paying fixed and varied overhead expenses, such as rent and utilities; and ensuring that outside vendors are paid on time.

Inadequate Management

Another common reason small businesses fail is a lack of business acumen on the part of the management team or business owner. In some instances, a business owner is the only senior-level person within a company, especially when a business is in its first year or two of operation.

Ineffective Business Planning

Business owners who fail to address the needs of the business through a well-laid-out plan before operations begin are setting up their companies for serious challenges.

at a minimum:

  • A clear description of the business
  • Current and future employee and management needs
  • Opportunities and threats within the broader market
  • Capital needs, including projected cash flow and various budgets
  • Marketing initiatives
  • Competitor analysis

Marketing Mishaps

Similarly, having realistic projections in terms of target audience reach and sales conversion ratios is critical to marketing campaign success. Businesses that do not understand these aspects of sound marketing strategies are more likely to fail than companies that take the time to create and implement cost-effective, successful campaigns.

Conclusion.

The Kenyan saying “vitu kwa ground ni different”, often used to mean things on the ground are different from what one thought or had planned and no one understands this more than an entrepreneur who despite multiple and extensive researches find themselves in doubt, loss and sometimes downfall due to many so factors. Point is proper planning and research is important before starting a business. Yes, sometimes you can plan and things may not go according to plan, however, but you learn and you grow and avoid making the same mistakes

ROBISEARCH LTD, has heard the cries of small business owners and come up with solutions to not only prevent money loss but to increase work flow and employee ROI as well as productivity. One such amazing solution is Point of sale system that helps business owners to manage their business especially their sales, stock and expenses. Integrated with Human Recourse and task management system to help with managing employees.

Call us on 0754413386 for a free demo, and amazing prices today.

Read More