Currently, there are more than 5 billion smartphone users but surprisingly, businesses are still finding themselves using the SMSs to communicate to their clients.  This is because they know the return value and effect of the Short messages to their clients and their business as well. If one sends bulk emails to a number of people all at once, it may be considered a spam. SMSs on the other hand, will be delivered no matter what. Additionally, people open easily sms messages that online messages. For these and many other reasons you find business owners go more for Sms as a marketing tool and strategy than other online tools/strategies.

BENEFITS OF BULK SMS

• Instant impact

Short messages are real time and barely take a minute to be delivered. As long as you have the right/correct number, be rest assured your message will be delivered in less than a minute. As compared to other online marketing strategies, sms will not need the recipient to have an internet connection in order to receive the message. It is purely instant whether or not they have internet connections.

• High Open Rate

Short messages open rate has been reported to be higher as compared to the open rate for emails. Definitely, you sending an sms will not mean that you will get 100% response rate. But a guarantee is that your message will be seen. And that will help you build on brand awareness. Short messages are good for brand awareness and can easily give you conversions as compared to other forms of communicating with your clients or target group.

• Customizable Campaigns

One good thing about short messages is that however big your database is, you can still be able to customize the messages. Unlike emails, you can never customize the message. For short messages, you can always customize/personalize the message. This customization will make the prospective clients feel that you are connected and this may create some good rapport.

• High Conversion Rate

Although replies may not be 100%, but the conversion rate is guaranteed. After personalizing and customizing the messages, the prospective clients will come aboard and more of referrals. The brand awareness that will have been built by the messages will help bring in referrals that will count as conversions. As compared to other digital marketing strategies, the conversion rates for short messages is much higher.

• Little Effort Required from Recipients

For short messages, minimal effort is really required from the recipient e.g little or no internet connection in particular. It is also easier for them to respond to the messages as well.

• Affordability

Compared to other marketing tools, bulk sms is very affordable. You can send multiple messages, customizable and all at once. Most marketers use this strategy to reach their clients when they are working on a budget.

In Kenya, Robisearch Ltd offers the best bulk sms services. Visit www.robisearch.com Or Call – 0716413386/0780655987