How to Increase Your Restaurant Sales With POS – What restaurants need is a reliable way to sustainably increase sales. Some of the best ways to do this are through the restaurant point of sale system. Below we discuss strategies to increase your restaurant sales with your point of sale.

Integrated payment flexibility

Remember the old adage cash is king? Well, that’s likely no longer true because people prefer plastic and digital these days. A modern point of sale should let you accept multiple forms of payment tender. This will make customers feel more comfortable and at ease in your restaurant. Payment flexibility is one of the keys to boosting sales since customers who cannot pay with their preferred tender method will likely pick the competition over your business, which is bad for sales. Ultimately, cash isn’t king. The customer is king. Make them feel like royalty by giving them a choice of flexible payment types to ensure they’ll continue offering you their patronage!

You should feel the need for speed

Speed is one of the simplest ways to increase sales in a restaurant. A point of sale system that doesn’t lag and chug away, is one of the simplest ways to boost speed. Since your point of sale system is the central hub of your restaurant business, it needs to be quick, snappy and efficient. Use a cloud-based point of sale to achieve extra speed. Transactions, payments and orders will all be completed in the snap of a finger. Not only will this improve the customer experience and make them more likely to return, but it makes your restaurant operate at greater efficiency. Boosted efficiency passively helps with turnover and increases sales as a by-product.

Loyalty and CRM

One of the best ways to increase sales is to build customer loyalty. Your point of sale system can certainly help you to do that! By having integrated loyalty system and customer relationship management (CRM) inbuilt, you can offer awesome discounts, reward points and great benefits to loyal customers. You can also learn more about what customers are buying in the process, and tailor your items accordingly. For example, when loyalty customers make a purchase, you will know what the spend amount is, what the purchase frequency for that customer is, what items they order, and much more. These data points can be compared across all your loyalty customers to paint a vivid picture of what items you should be selling. Streamline your menu and offer customers what they want for better sales. Also, by targeting customers with relevant emails and ads (based on CRM and loyalty data)  you can show them items and promotions that are likely to have them returning to your business to boost your sales.

Efficiency and automation

Your point of sale system can actually automate basic tasks to boost efficiency.For example, your wait staff can take an order on an ipad point of sale which can be sent instantly to the kitchen. How does this boost efficiency? Well, your staff don’t need to physically write down anything, so anyone with terrible handwriting won’t be a liability to your restaurant. Your point of sale will also negate staff having to run back and forth from the dining area and kitchen to deliver tickets. This saves time and reduces errors. Therefore customers are served faster, which leads to quicker table turnover. All these generates greater sales.

Scalability as you grow

The whole point of opening a restaurant business is to grow and achieve success so that more customers can enjoy your amazing food. Cloud-based point of sale systems have means to facilitate growth. This includes upgrades, new features that you can use as you expand, enterprise options for if you open multiple restaurants and feature updates that give you quality of life improvements and keep up with the latest market requirements. All these things, when done right, give restaurant businesses the tools for growth and to handle more sales. Getting more sales should be a good thing, but if your system can’t handle it or help promote it, then maybe it’s time to get yourself a point of sale that works hard for your business growth and doesn’t require you to compromise to accommodate its shortcomings.

Conclusion

What’s the point of having a POS if it’s not going to help you generate sales? Even if your business is running like a well-oiled machine, if its engine is broken, it can never truly gain traction and accelerate. Your point of sale should be like the power plant of your business, serving as a catalyst of quick growth and traction with customers. By using your point of sale in the above 5 ways, or getting a new one that can offer you the above 5 benefits, you’ll have the means to turn your restaurant into a roaring success as you watch your sales figures climb. Robisearch Limited is the leading restaurant point of sale system in Kenya. Reach us on 0716413386 or 0780655987 to learn more about our point of sale for restaurants