point of sale system Archives

Robisearch
Business, Business Growth, Uncategorized
August 29, 2023

How To Keep Your Customers During Inflation

Inflation is a major challenge for individuals and businesses alike. When prices rise and purchasing power declines, consumer buying behaviors change. Stores must then put in place clever and effective strategies to maintain their sales and retain their customers even in times of inflation.

How do you keep customers during inflation?

Discounts and freebies

Discounts and freebies boost customer loyalty and sales, but sometimes businesses are unable to offer them. In that case, the best solution is to do fewer promotions but make them effective. This can be done by creating targeted and personalized offers based on customer behaviors, their needs at the moment, and statistics you have collected such as the frequency of purchases. Robisearch Limited point of sale has loyalty points and coins that allow you to award your loyal customers

Help customers find alternatives

Being there for customers also means helping them find alternatives that allow them to save money or have access to the products they need even if prices have increased. If you offer cheaper and quality alternatives, customers are more likely to continue shopping at your place. Do not hesitate to make promotional campaigns to make these products known to your customers and encourage them to buy them.

Focus on the customer

By understanding customers and their perceptions, you can meet their needs in the right way and at the right time. A customer-centric approach involves reaching out to them strategically. You can take into account the preferences and needs of customers to adapt your offer. The perfect CRM tool from Robisearch Limited will help you store all the data in regards to customer details, history and purchases.

Offer quality products

You are more likely to keep your customers if you continue to offer quality products even in times of inflation. It is normal to explore possibilities for reducing production and supply costs, but make sure that you do not sacrifice product quality or customer service.

Diversify product offering

Diversifying the product offering by offering cheaper alternatives or lesser-known brands helps mitigate the impact of inflation by providing more affordable options to customers.

Make the shopping experience easier

Customers want cost savings and discounts, but they also want to save time and a seamless shopping experience. That’s why stores should focus on improving the overall shopping experience, which includes reduced wait times at checkout, attentive customer service and simple exchanges and refunds processes. Robisearch point of sale system will help your customers have the ultimate customer experience.

Communicate with transparency

It is essential for stores to communicate , especially if it is simply related to increased procurement costs due to inflation or increased employee salaries. This helps to establish a relationship of trust with customers.

Build existing customers loyalty

Focusing on retaining existing customers is a good way to keep customers in times of inflation. Building customer loyalty is achieved through various means such as offering special advantages, rewards programs or exclusive offers. It is generally less expensive to retain existing clients than gain new ones. The more purchases a customer makes from your store, the more likely they are to purchase again in the future. Loyalty or rewards programs motivate customers to choose one store or brand over another. These types of programs give customers an incentive to make repeat purchases.

Offer multiple payment methods

Some people struggle financially and are looking for flexibility in payment options. Stores can attract new customers by offering varied and flexible payment options. Many customers are looking for credit to pay for their purchases or the option to delay payment. The Robisearch point of sale system is multi currency enabled and has flexible payment options.

Be sure to offer all possible payment methods you can. Cash, debit, credit, mobile wallet, contactless payment, gift cards or store credit, even checks. You wouldn’t want to lose a sale because you don’t provide a specific payment option!

Conclusion

In conclusion, the period of inflation can seem daunting, but with all the right tools, you will be able to seize the opportunities to stand out and strengthen your relationship with customers. By taking these tips into account, you will undoubtedly retain your customers and even attract new ones!

Robisearch
Business Growth, Uncategorized
March 16, 2023

Ways To Increase Sales With an E-commerce Point of Sale System

Regardless of the type of business, the advantages of a point of sale system span wide and far. Adopting a POS system can turn your online shop around by imparting an all-in-one technique. It allows you to track and process all the information regarding sales, inventory, and customer data flow smoothly. Below are some ways how a Point of Sale can increase your business sales significantly:

Speed up transactions

With a quality point of sale system system, you can decrease transaction time and offer the convenience that online buyers have come to expect from retailers. This not only speeds up the transaction process but it also minimizes human error. So you can attend more customers than before in the same time frame. Moreover, faster transactions ensure a positive customer experience. It is a vital part of keeping customers happy and willing to do business in the future.

Track and manage products with high accuracy

By implementing a point of sale system, you will get direct access to the inventory and see the updates in real-time. It provides all the information to tell you what to stock and when. The point of sale system sends you a notification whenever you are running out of any product. Also, it will show you which products your customers prefer to buy and what time of day or season is mostly remain occupied. So that you anticipate your changing inventory needs.

Improved inventory management

Inventory management is the key to ensuring you have enough products to satisfy your customers’ needs. Failing to have sufficient inventory may cause loss of money from a potential customer going to a competitor. If you can update your stock timely and make your most demanding items available on your shelves then your shop will be crowded always. And you never need to worry about overselling products or cutting down your customers’ orders.

Get feedback to better serve your customers

Advanced POS system enables your customers to share their reviews and rate your company after shopping. The negative feedbacks lets you figure out the business areas you need to improve. Whereas positive reviews will show your strengths and boost up your confidence to go forward. This motivates both new and current customers of your brand.

Complete and precise sales reports

With an eCommerce POS system, you can generate complete and accurate sales reports. These reports provide the number of sell products, best selling items, profit margins, stock status, and so forth. Also, this rids you of having to manually input data. So, there is less possibility of entering the wrong data. Hence your resulting data will be accurate for further processing.

More accurate business decisions

A point of sale system lets its users make smart business decisions, quickly and with ease. It collects data related to various significant parts of your business including inventory, customers, employees, transactions, and others. This data can be a massive resource for savvy business owners for strategic decision-making. For instance, by checking the sales report you can identify your most popular products. Once you know that now you can stock enough of those products in your inventory to handle customers’ demand.

Today, almost every eCommerce business puts their best to ensure a smooth customer journey. As an online business owner, you must apply a number of strategies to increase your traffic, leads, and revenue. However, a retail POS system can act as your right hand when it’s come to managing and operating your business. Contact Robisearch Limited today on 0716413386 or 0780655987 for the best point of sale system.

Robisearch
Business, Business Growth, Information Technology, Performance Improvement, Results Delivery, Sales Analysis, Strategy
September 5, 2022

Importance Point of Sale System to Retailers

Importance Point of Sale System to Retailers – Point of Sale Software helps offer valuable insights into the inventory levels, customer data, sales records, and more. This information makes it easier for retailers to build their future marketing and management strategies based on current insights.

Here are some of the reasons Point of sale system is the way to go for retailers:

Order and Billing

The most common feature of the point of sale software is to simplify billing and transactions. The system you choose must feature the billing and order processing module that can scan the purchased goods and accept payment through different payment methods.

Track Your Sales Performance

Recording your sales performance can be a challenging and time-consuming task for retailers. You are going to need an accountant to record daily and weekly sales transactions in a systematic manner. You will need this data to generate accurate reports concerning the overall sales performance of your business.

Inventory Management

Another important yet tedious administrative task is inventory management. The POS software enables store owners to gather real-time inventory updates anytime and anywhere. Using this automated software, you can track the inventory as it goes in and out of the warehouse.

Customer Management

You don’t need to install a special software application for managing customer relationships. The POS software comes packed with the customer relationship management module that helps you track their previous purchases and expenditure. By providing your customers with personalized service, you can boost your relationship with your audience and help build their trust in your brand.

Employee Management

Usually, companies implement a separate module for managing employees’ performance. They opt for HR management system or employee attendance tracking software to automate all the employee management tasks. However, POS software can also be used for tracking the employee’s performance and their overall productivity.

Purchase Orders

Another important module of the point of sale software is the purchase program. For medium and large-scale organizations, preparing the purchase order and forwarding it to the supplier can turn out to be a hectic job. As a business owner, you are supposed to list the products you need to add to the inventory.

Reporting and Analytics

Point of sale software generates accurate sales reports that allow business owners and managers to track their sales performance. From profits to business expenses, everything can be recorded and monitored from one place. It helps you gather real-time data in the most convenient way. If you choose to install the cloud-based point of sale software application, you can collect the sales, employees’ performance, and other such reports at any time and anywhere.

8. Greater Accuracy

A point of sale system with an easy-to-use, touchscreen interface puts all the information your sales associates and cashiers need at their fingertips. It eliminates manually keying in items and prices like you would with a cash register. Point of sale technology improves accuracy throughout your entire operation, with real-time data. Eliminating the need to upload or enter data into back-office systems — minimizing the risk of human error.

9. Faster Service

Your customers do not want to wait in long queues. In fact, if checkout lines are too long, customers will get frustrated and put back the items they intended to purchase and walk out. A POS solution provides a faster checkout process than cash registers, especially if they’re using a barcode scanner to ring up the products. POS technology allows you to make the most of the checkout experience to engage customers and make sure they leave with a good impression of your brand.

10. Simplified Accounting

A point of sale system helps streamline the accounting process. Old-fashioned cash registers force accountants to sort through hundreds of receipts, but with a POS system, you can print reports and, in many cases, import data directly with your accounting software.

In conclusion, a POS system can boost the performance of your business. As we have seen, these systems come with different features which allow you to perform various activities as explained above. You should be aware of the features you would require for successful management of your business. If you have not yet purchased a POS system for your business, you are indeed missing a lot. Look for it today to boost the performance of your business. At Robisearch Limited, we specialize in point of sale solutions for all business types. Contact us today on 0716413386 or 0780655987 to find the best option for your business.