5 REASONS YOU NEED TO GET AN ERP AS SOON AS YESTERDAY.

 

Whether big, medium or a small company, your business definitely needs an up-to-date ERP system that will smooth all business processes and reduce cost making things so much easier for you to run everything stress free. Robisearch Ltd offers you the ERP which is usually referred to as a category of business management software. Enterprise resource planning (ERP) is a process used by companies to manage and integrate the important parts of their businesses.

ERP software applications are important to companies because they help them implement resource planning by integrating all of the processes needed to run their companies with a single system it can integrate planning, purchasing inventory, sales, marketing, finance, human resources, and more.

Want to know why your business needs this amazing all in one system, here are 5 advantages of having an ERP system

  • Increased efficiency — Through providing more company process visibility, employees and employers can decrease time wastage and make sure that clocked-in employees are always working on the right job.
  • Promotes Cutting Operation Costs– integrating a powerful ERP solution helps reduce a business’s labor and operating costs. With it, businesses can better manage their time and entrepreneurial resources, eventually saving their money and seeing maximum ROI.
  • Provides Real-time Information and Data-  One immediate impact of implementing an ERP solution is the systematic and uniform flow of business data and information across all departments in an organization. Being provided this real-time information allows you to make better business decisions and ensures you that all the information and data is completely up to date and precise. Many business organizations get a step ahead in real-time analysis with complete access to standardized and reliable data.
  • Paperless operations — Having every file/document at your fingertips in the system and accessible from every station/phone or computer anywhere in the world eliminates the need for printing and wasting papers.
  • Better-informed decisions — With information on every aspect of business processes and daily running of business it becomes easy to make informed decisions that are good for its future.
  • Better inventory management — Assigning a part number or barcode to every component of a finished product and the product itself allows users to see where every piece came from, where it is, and, where it’s needed in real-time.
  • Improved Customer Service –  ERP systems comes with Customer Relationship Management (CRM) application, along with sales, financials, and other front-office functions. CRM assist to gauge work performed by employees and the quality of service and customer satisfaction attained.

 

You need it, ROBISEARCH has got it. Call us today on 0716413386/ 0780655987 for more information and a quotation today.

Visit our website on www.robisearch.com to view our products and more details more, and see the reputable clients we have worked with.

#GoDigitalWithRobisearch

By: Waithera Mwangi

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THE BENEFITS OF BULKS SMS AND WHY SCHOOLS AND THE GENERAL EDUCATION SECTOR CANT DO WITHOUT IT.

 

As the world goes digital, schools too being a learning institution have to find ways to make their work and communication easier and Bulk SMS is definitely the way to go. Robisearch Company offers schools all over Kenya with the amazing Bulk sms system that can be customized with Branding or sender ID, so that your parents and staff can receive messages with the name of the school instead of just a number. A School can utilize Bulk sms to welcome prospects in their surroundings to a convey their children to their school. Schools can now offer interactive SMS messaging solutions for parents and students that enable them to check balance, performance, and so much more.

BENEFITS OF BULK SMS FOR SCHOOLS INCLUDE:

Parent-teacher meetings

With the use of text messaging, parents can receive timely gentle reminders about upcoming parent-teacher meetings. And that, in turn, is good for the development of the students.

Exam reminders

Bulk SMS messages can be used during exam times to remind students of exam dates, exam locations, and even exam content. It’s also a great way of informing students of any last-minute changes to the exam timetable or allowing them to ask questions if there’s anything they’re unsure of.

New student recruitment

A simple text message to prospective students and parents with reminders about open days or application deadlines can go a long way to making sure they apply.

Express gratitude toward New Students for Registering with You. This will definitely make them feel imperative.

Staff contact

Send Weekly Reminders. Mass sms administrations can be used in conveying week after week suggestions to your educators/staffs helping them to remember time and date of imperative gatherings or staff obligation roaster. SMS messages can also to be used to stay in contact with staff.

Urgent messages

Parents are likely to be far more receptive to an SMS alert than they are to a telephone call. It means that you can reach them quickly and with minimal fuss. And sometimes situations occur that require urgent attention like if a child gets sick, needs to be picked up, is involved in an accident or requires an immediate disciplinary procedure.

An SMS can include all of the facts about any incident and its severity.

 

 

 

SMS Messages for weather alerts and emergency alerts

SMS massaging is crucial in an emergency. Text messaging alerts for weather and in an emergency can save life. Whether condition can affect traveling and can cause of accident also. Simple text alerts to parents and school management can save students life. Notifying parents and students immediately of any cancellations or closers of school, giving them plenty of time to make alternative arrangements.

 

 

Robisearch bulk sms has :

  •  fast delivery
  • Low cost/ very affordable
  • unlimited validity

Robisearch LTD transforming the world through innovation.

 

 

By; Waithera Mwangi.

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7 REASONS YOUR SME BUSINESS NEEDS THE BEST WEBSITE.

In the 21st century, no more ancient methods of advertising or searching far and wide to reach your idle clients. A website is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. It helps you attract new clients, inform current customers of your latest product and services, and is an excellent way to have a 24/7 presence to reach all your clients, both locally and internationally. Below are points to show you just how valuable a website is and what you are ,mising out on.

Advantages of having a website for small business SMEs.

  1. Low budget web development

In order to make an omelet you got to break some eggs, and yes you may think it’s expensive to have a website created for your business. Websites are actually not expensive whatever your up-front capital is, low budget web development allows you to obtain a simple but efficient website or app that is able to convert visitors into clients. Infact given the long and short term businesses they bring to the business, the sooner you create a website, the sooner you’ll get a profit. You will get yourself wondering why you didn’t invest in one ages ago. Small business owners usually have a small budget, as their profit will grow with time. However, they need to establish an effective web presence now, at the initial stage of their business, in order to be able to get a decent profit in the future.

  1. You Can Save Money on Paper Advertisements

No more limitations to just hand out flyers, newspaper ads, or maybe TV adverts. However, the web provides you with entirely new ways to reach your audience.

Don’t want to pay for online ads, well no worries, your website itself can help market your business. Reach visitors when you’re running offers they might be interested in or just publish the latest news/facts on your site, so people have an incentive to visit your business often.

  1. Wider audience reach due to website accessibility 24/7

Being on call 24/7 is almost impossible to any small business regardless of what kind of business you are running, having a website accessible on a 7-day 24-hour basis without taking breaks is a huge advantage. While your physical shop is closed at night, your online shop can keep on selling and bringing you income by catering to customers at any time that is convenient for them. This is the biggest advantage of having an e-commerce website.

One more reason to create a web presence for your business is a reduction of distances. A website allows you to expand your target audience and make deals with customers who are located far away from you. Actually, the whole globe is within your reach the world is a global village at your fingertips.

  1. Brand visibility and brand recognition

A website that represents your business will help you provide online visibility and discoverability as well as establish or enhance brand recognition. If you have just begun running a startup or small businesses, it’s especially important for you to get as many people as possible informed about your business.

You want to let people know that your company exists, as well as what your company is doing, what it is called and how useful it can be for them — or for their friends/relatives/colleagues/ neighbors , as sharing information and brand advocacy also work well.

  1. Easy online promotion of your small business with a website

Both evergreen website content and buzz topics helps get traffic Doing content marketing right allows you to attract potential customers and convert them.

Moreover, promoting your small business on various platforms on the Internet is much easier if you have your own website. You could enjoy the maximum of getting more profits if your social media posts contain links that direct social users to your website, where they can find more in-depth information. Promoted posts and sponsored ads linking to a website look reliable and authoritative.

  1. You Can Share Your Address and Contact Information with Customers

Getting clients to know your business exists is a hustle but it doesn’t have to be. Ideally, your website should include your full address, instructions on how to find you, and even a google pin on a map of the area. Armed with that information, it’s almost impossible for anyone to get lost along the way.It’s also useful to have a place for your business’ phone number, email and anything they might need.

  1. Customer insights by tracking user behavior on your websit

When you have a website, it’s easy to monitor how users interact with it. You can find out what your product or service people like the most and what they like the least, from what geographic location, devices and third-party sites they usually come, and much more. These insights allow you to create a clear vision of your clients/ target market.

There are many tools for tracking the behavior of your site visitors, gathering this data, presenting it in a convenient way, and storing and interpreting it. The most popular is, for sure, the one made by Google. Track key Google Analytics metrics to make your business more client-oriented. Use Google Analytics to guide your content marketing and other marketing strategies. If your website show up among the first pages of search engine for local queries, then  you might land yourself some extra business.

Bonus points.

  • You Can Share Your Address and Contact Information With Customers

Imagine that someone knows your business exists, but they’re not sure how to get there. Ideally, your website should include your full address, instructions on how to find you, and (if you’re looking for extra points) a map of the area. Armed with that information, it’s almost impossible for anyone to get lost along the way.

It’s also useful to have a place for your business’ phone number, email address, and other contact details. That way people can call in if they have any quick questions.

  • It Enables You to Receive Online Queries

A lot of small business owners these days prefer online queries over phone calls. It’s easy to understand why. After all, you can answer emails on your own time, and it doesn’t matter if 20 people contact you at once online — you can still get to all of them.

Ideally, your website will provide visitors with multiple ways to contact you. We already mentioned that it should include your phone number and email address, but a contact forms also an excellent addition that lets customers get in touch without leaving the site.

  • Online Content Can Help You Build a Reputation

By clients giving back their reviews on your website, whether it’s on product and service offered, it can greatly build up your reputation and earn you high end clients. There are plenty of successful businesses that give back to their community by helping to keep them informed through content marketing even through blogs and you can too. Content marketing not only makes you look like an authority in your field, but it can also build goodwill.

 

In conclusion regardless of how big your business is truth is you need an elegant website to be able to convey all your products and services.

 

Robisearch transforming lives through innovation.

#GoDigitalWithRobisearch                    

By: Waithera Mwangi

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WHY YOUR SMALL/ MEDIUM BUSINESS WILL NOT SURVIVE WITHOUT LEAVE MANAGEMENT SYSTEM

Many of evolved from our primitive old school ways of paper here paper there in all our transactions both individually and as organizations so as to keep up with technology as well as apply faster more effective ways of doing business. Research has shown that poor leave management practices may negatively affect employee performance

When you’re equipped only with conventional tools such as paper forms, emails, and excel sheets, your chances of survival are pretty low and small missteps can cause disasters like resource crunch, payroll processing errors, and legal complications. The responsibility of handling employee vacation requests falls onto the shoulders of supervisors, HR staff, and workforce staff.

Definition

A good leave management system is the process of managing employee time-off requests in a fair, accurate, and efficient way. It is basically a process in which employees can apply for leave online and the employer can adjust various leave categories and adjust the leave policy to the company. This process also allows employees to request leave, view the previous leave history, and the employer can review and approve leave requests and track the current leave.

A good leave management system benefits both the company and its employees. Many managers complained about the time and effort required to process employee leave, process individual leave information, and ensure compliance with the company’s leave policy. It enables the intelligent planning of an employee’s absence in advance and easy monitoring of their vacation days.

 

BENEFITS OF LEAVE MANAGEMENT SOFTWARE SYSTEM

  • Reduces excessive Paper Work

Accurately tracking and recording employee absenteeism become a real hassle while using spreadsheets or the convectional paper-based system for both SMEs and micro businesses. Automation using a leave management system comes handy in this place by streamlining leave processes. With this system employees will no longer have to be running behind their managers with leave forms to get a signature as going digital in this case is so much better and sweeter.

Information related to employee leave is managed in one central repository. Additionally, since all applications and approvals are handled online, dependence on paperwork can be reduced.

  • Ease of use:

Leave management systems greatly simplify the administration of the process. With an online based system/internet connection, you can be anywhere in the world and have a clear view of who works and who doesn’t, without having to open books or spreadsheets. In addition, most of the best employee management solutions are incredibly easy to use and intuitive, which means they immediately alert management if there is a shortage of over-staffing, in case errors, are made in team planning.

  • Legal Compliance

Organizations always try to manage its employees and remain on the correct side of the law. However, there may be instances where something might go wrong. In cases such as employee’s persistent short-term absence, long term illness, retirement, health and safety incidents etc. it is imperative that employee benefit compliances are adhered to. Automating the entire leave management system allows you to systematically record and store information to support discussions or legal laws and stay on top of key activities via alerts and reminders. Proper and effective leave management means your business can operate more effectively, you meet your employees’ need for time-off, and you satisfy your legal obligations.

  • Tracking leave pattern  

It is very essential to track employee leave patterns to monitor the amount of paid leave, sick leaves and holiday patterns within your organization. Since there is no chance of manual error due to automation of leave management. The analytics can also be used to map employee performance and diligence.

  • Maintain accuracy

Automated employee vacation calculation eliminates errors and ensures that even the most complex vacation rules are applied accurately and easily. In addition, a comprehensive overview of staff utilization helps companies to plan more effectively and adapt staff levels to condition.

  • Involves discipline

Vacation management systems are designed to strictly comply with the company’s vacation/ leave policies and local labor laws of that country. Employees and managers can use the system without discrimination. Easy access to personal holiday history and availability of holiday periods can improve accuracy and strengthen discipline within an organization. It can also improve the attendance of employees who are aware of the consequences of non-compliance with leave regulations as per the company.

TYPES OF LEAVES RECOGNIZED IN MOST COMPANIES AND COUNTRIES

company.

  1. Sick leave

Sick leave is time off given by the company to allow employees to recover from an illness and take care of their health. Sick leaves are crucial to allow employees to get the rest they need without worrying about losing pay. Sick leave is a mandatory requirement in many countries to ensure the well being of the employee.

  1. Public holiday

Public holidays are days that are given as leave by the government. Such holidays must be observed by every institution— schools, banks, government offices, and even private companies. These include holidays such as Mashujaaz day, Jamhuri day and Madaraka day holidays.

  1. Religious holidays

Christmas, Eid, Easter, Holi, Yom Kippur— your employee is sure to place importance on religious holidays that they celebrate and would want the day off to spend time with their family and observe the festival. It’s important that you accommodate these holidays they have by providing them with the option to take leave on the day of the festival.

  1. Maternity leave

From taking care of the newborn to recovering from the delivery, maternity leave is an important time for new mothers. Ensure you have accommodated this type of leave in your policy to help employees to not worry about their work while they are busy with their newborn.

Maternity leave is provided to the new mother for a period of 7 to 17 weeks, depending on the country that the company is based out of. Ideally, 14 weeks is a good amount of time to be given to the mother, allowing them to take care of their newborn for the first 3 months.

You should also be open to providing extra leave days in case of any postnatal complications.

  1. Casual leave

Casual leave is taken by an employee for travel, vacation, rest, and family events. Such leaves are given to allow the employee to take time off for any life events they have like traveling to another country or weddings they have to attend. Giving the employee paid casual leave will allow them to prioritize their private life when required, making them feel appreciated in the company. In most companies, employees can take a maximum of 8 to 15 days of casual leave in a year.

 

 

 

 

 

Conclusion

A leave management is vital for the growth and sustainability of an organization and it is a turnkey for employee satisfaction to be meet.

Employee satisfaction results in increased productivity and in turn increased profit for an organization.

For the beat leave management system in Kenya, Robisearch Ltd has got you covered with an easy to use and fair prices, just contact the numbers below.

Robisearch transforming the world through innovation.

By; Waithera Mwangi.

 

 

 

 

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DO NOT START YOUR BUSINESS WITHOUT THIS TIPS OF SUCCESS

Come rain come sunshine, everyday new businesses are emerging and growing at a fast rate yet even a bigger number is closing down due to various both preventable unforeseen issues that new businesses encounter.

Below are 6 amazing tips to help you prevent failure in your business.

  1. Cash flow management.

Cash flow problems are the second most common reason why small businesses go bust. Owners have to spend money to make money during a growth period, but this concept can quickly get out of control and leave you in a precarious position.

  • Manage your cash carefully during these times.
  • Turn to your channels that produce consistent sales and work to maximize their contributions to your bottom line.
  • Negotiate favorable payment terms with partners and vendors too.
  1. Competition and how to responding.

They say politics is a dirty game but quit often you will find many playing dirty in market competition. As many small business owners are unprepared for the realities of fierce competition, and they quickly lose their way in an attempt to respond.

  • You are there to solve a problem and your product/service does exactly that so keep your focus on what you do best
  • Form healthy alliances and partnerships tat will help you grow your business and your stake in the market.
  1. Nurturing a great company culture.

Good content helps you build and foster stronger customer relationships. Your company culture is affected by everyone involved with your organization. As you grow and more people come into your company’s orbit, it becomes more difficult to exert control over your culture and you run the risk of having it derailed.

  • To do this well, let your company values guide all of your decisions and hire great people who will embrace their role as champions of the organizational culture.
  • With allies on your side at all levels of the business your culture will be allowed to grow and flourish.
  1. Delegate vs getting involved.

There are times when entrepreneurs need to get personally involved in specific decisions, such as big-picture strategic planning and hiring for key positions. Then there are times where it is important to delegate and trust that your managers will make the best decision for their team and the company. Every business owner must learn to get a feel for these situations and step in when needed without burdening their leadership team.

Another beautiful way to ensure everyone is doing what they are supposed to be doing according to their roles is by having systems that help you monitor this such as the ERP ( Enterprise Resource Planning) or human resource software so that even if you are not in the office.

  1. Keeping up with market changes.

If your company operates in a sector that experiences frequent ups and downs in demand and supply, you have to be prepared for constant change. Internalize the idea that disruption is the new normal and work on training your employees to be agile in the face of uncertainty.

  • Apply change that will help you thrive and survive despite what will come along whether it means changing price rates or new inventions/ innovations.
  1. Deciding when to abandon a strategy.

Unlike a pirate you don’t have to go down with the ship (strategy) when it hits an iceberg (failure). Sometimes marketing channels that seemed full of potential don’t pan out and pay up. New product lines don’t catch on as anticipated and you have to rethink, re-strategize. Failures are an important part of business growth and owners must train themselves to recognize where they occur, divert resources accordingly and learn from those mistakes. Growth takes time and lessons are learnt along the way.

CONCLUSION

Being in business is tough but the we all have a chance to make it and become market leaders inn the different industries we are in , but just like chess,good  strategy is key to win, and smart and timely decisions could move you up faster than you would have ever thought.

Robisearch transforming the world through innovation.

By; Waithera Mwangi.

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7 TIPS THAT WILL GUARANTEE SUCCESSFUL INCREASE IN PRODUCTIVITY FROM YOUR EMPLOYEES

There are so many things as employers one has to put into consideration when running you hiring your employees, but how do you effectively maintain, retain and get maximum productivity from your employees is crucial. From having a proper system in place to measure your employee performance to having a good and bias free employee appraisal plan all work for the better good of both the employees as well as the business as everyone is happy at the end of the day, and you are assured your customers will be served with a smile, to satisfactory. By use of tools such as the ERP system where you can track progress and performance of employees and reward accordingly.

From arising SMEs where the owner/CEO does 80% of everything to the more grown businesses with managers and more employees like a manager, one of the most important ones is to motivate and inspire employees. Only motivated staff members will perform at their best and be maximally productive. Here are seven ways managers can motivate their employees.

  1. Praise

People want to know if they’ve done a good job. The positive assessment from a superior position can be a powerful spur to productivity. While you shouldn’t tell a worker they did well when they didn’t, honest praise is a valuable motivational tool. Positive feedback will make an employee want to continue their success forward to their next project. Knowing your work is valued will help to motivate anyone.

  1. Encourage autonomy.

People are happier and more motivated if they feel they are in charge of their own destiny. Don’t be a micromanager or a control freak — an overbearing attitude will destroy morale. If an employee can handle it, let them have a freer reign. You don’t need to be staring over their shoulder on every project. Your workers will enjoy their jobs more (and do better work) if they have more freedom.

  1. Treat them with respect.

Just treating your employees like they are intelligent adults can help. Sadly, many corporate motivation campaigns are juvenile and insulting. Motivational posters have never motivated anyone, and team-building exercises are often a waste of time. Simply acting as if your workers are competent, sensible, and trustworthy can be a powerful motivator all on its own.

  1. Allow honest criticism and complaints.

Nothing’s more frustrating for a worker than feeling they can’t openly express their opinion on a touchy subject. Your subordinates will be much happier if you let them voice their complaints openly and plainly. Don’t bite an employee’s head off if they come to you with criticism. Of course, you must preserve your position of power — but you can allow plenty of leeway before your authority is compromised.

  1. Ensure a healthy work life balance.

Your staff doesn’t want to be worked to the bone. While riding your employees hard may boost productivity temporarily, the accompanying drop in motivation will ultimately be more significant. Workers can only be happy and energetic in an environment that respects the need to balance work and free time. So don’t demand overtime every week, and let your employees take time off if they have good reason.

  1. Be fair.

A boss who has double standards for pet employees will destroy office morale. One person receiving more than their fair share of credit (or money) devalues the efforts of everyone else. Employees left out in the cold will feel depressed and unappreciated. Adjudicate any disputes between employees in an impartial, even-handed way. While you’ll especially appreciate certain workers, don’t give them perks they don’t deserve — managers need to motivate all their subordinates.

  1. Pay them more.

Ultimately, the most effective motivator of all is money. People do their jobs for the pay they receive in return. Of course, it won’t always be possible to increase salaries — but if you really need to raise morale, raises are the best strategy or good commission plan. It isn’t just about having more money an employee’s salary is also a sign of how much the company values them. People are more motivated to work for companies that value them highly.

 

ROBISEARCH LTD transforming the world through innovation.

 

 

 

By; Waithera Mwangi.

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HOW TO SAVE MILLIONS ON ADVERTISEMENT USING THESE 5 STRATEGIC TIPS.

Perfection has often been viewed as unachievable in today’s society, and true to this there is no perfect market or perfect business. As entrepreneurs, you will often find yourself on the wrong side of lady luck, and that’s okay, you just get up, dust yourself off and champion on towards the vision you have set for your growing business. Relevant information is power as we commonly known and luckily for you ROBISEARCH offers you 5 strategic tips on how save yourself millions on advertisements.

  1. TARGET THE RIGHT AUDIENCE

One of the best ways to maximize your budget and spend your advertisement money efficiently is to ensure you’re reaching your business’s target audience. To do this, first make a profile of your target customer. You can survey your existing customer base, or refer to demographic information you’ve already gathered about your audience, including details included in mailing list sign ups. Once you have a demographic profile of your target customer, choose advertising platforms that make sense for that audience and your location.

  1. ADVERTISE WHERE YOUR AUDIENCE IS

Now that you understand who your target market is, do your research on the various ad platforms available to make sure your advertisement will reach your target customer. For example, you can send out bulk sms messages advertising your products to your clients especially when you have promotions, happy hour or on holidays to wish them happy holidays.  If you’re considering print, broadcast or outdoor advertising, request a media kit before purchasing ad space to make sure the demographics make sense for your targeting. Also using of a very unique website too attract your clients to your page where you post your products and services can win you some good and loyal clients who can easily refer their friends and family to the blog too.

  1. TRACK AND MEASURE SUCCESS

It’s important that you evaluate the performance of your advertising campaign so that you can make informed decisions about future ad decisions. Digital ads make it easy to track the success of your efforts; social and PPC ad platforms give you detailed reports on how much you spend, how efficiently you spend your budget, the best performing ad creative and the demographics of the people who engage with your ads. You can get a sense of how many people click on your digital ads and what percentage of those people go on to make a purchase or take another desired action on your business website. With broadcast and outdoor advertising, it can be more difficult to measure success. Consider using a unique, email address or phone number in those ads, so you can see how much interest they generate. Or, include an offer code that can be used for a discount on your website. If you use a unique code for each ad you create, you’ll be able to compare the success of all your advertisements.

  1. GET THE TIMING RIGHT

If you don’t have the budget to advertise all year long, it’s best to run your ad campaigns during the most effective times of year. Study your business earnings and identify your busiest seasons. Maybe, if you’re a retail business, your peak season is during the December holidays. Or, if you run a landscaping business, you’re probably busiest during spring and summer. Advertising during the time of year when people are most likely to pay for your products and services can increase your return on investment.

  1. TRY RE-MARKETING STRATEGIES

Re-marketing is relevant for most forms of digital advertising. It involves targeting your ads at people who have visited your website before but haven’t converted to a paying customer. You can create highly personalized ads to engage with these users, based on what they previously viewed on your website. These ads will then be more relevant for the customer and with engaging copy or a discount offer, you can hopefully convince the person to convert.

CONCLUSION

When it comes to saving money in business especially in advertising, proper research and planning is key always. Seek advice also from people in the industry and always compare rates of the advertisement platforms you want to market your business through. You got to spend money to get money is the rule of the game.

Robisearch LTD transforming the world through innovation.

By; Waithera Mwangi.

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HOW TO ACCURATELY IDENTIFY YOUR TARGET MARKET.

When it comes to dating, everyone has a type, it could be a physical type, mental or a character type, and yes the qualifications for cut out may differ but truth be told we all have a preference.

Same applies to business, we have got to identify our target market so that the effort and resources you put are actually fruitful and bring atleast a 70-80% outcome should bring money back to the company in terms of sales and profit.

Knowing who makes up this primary audience should be your goal when you are trying to identify your target market.

Below are some of the ways to identify your

1. Understand the customer problems that you solve

Start with the problem – A good way to determine who is likely to become your customer is to clarify the problem that your product or service addresses, understand the problems that you solve and use that to your advantage, make sure your products are customized to solve your customers needs and wants.

Example you can have delivery services to ensure working parents, wives or very busy individuals are able to have fresh vegetables,fruits and even their shopping delivered to their home and saved of the effort and hustle to have to got to the market to sort that out.

2. Paint a picture of your target customer

Note down all the different types of customers that suffer from the problems you solve. Listing out the characteristics of your typical customer is another good step towards identifying your target market. These characteristics need not be personal ones; they can pertain to lifestyle, income earned, disposable income, geographical location, hobbies, and many other things. Once done, you can start to build up a picture of these customers.. Also group them by market sector – are they manufacturers, recruitment agents, and gender, age, anything that helps you zero in on your target market.

Define them in as many relevant ways as possible by:

  1. Determine what needs your product fulfills
  2. Use a funnel approach
  3. Gather survey data to identify potential markets you might find it worthwhile to contact a marketing firm that can help you gather preliminary data.

3. Which specific customers will benefit from your offer?

Ask yourself:

  • To whom will these problems be most troublesome?
  • Who will have the most to lose by not dealing with these issues?

If you can demonstrate that the cost of NOT sorting out the problems is GREATER than the cost of dealing with them, then your case becomes compelling.

Take into account aspects like emotional upheaval, stress and the risk to reputation when implementing your solution, as well as a bottomline cost. It is all these factors that make up the value you are offering.

4. Think about niche markets

Today we live in the world of niche. For example, we are no longer prisoners of television schedules. We can watch what we want at our convenience, from almost anywhere in the world. Every person can enjoy a unique viewing experience.

The web is fantastic at delivering personalised products and services, cutting out many of the distribution challenges that previously existed.

These factors mean that it is a more effective strategy to be a big fish in a small pond, rather than the other way round. It will be easier to build your reputation and gain refferals. You will also find you get more from your marketing endeavours.

With what you already know, start to segment your market. Do you want to work:

  • with particular types of people – high-net-worth individuals, men, women?
  • in certain geographical locations – Peterborough, The ?
  • around defined market sectors – manufacturers, accountants?

 

5. What company expertise can you offer?

One way of deciding on the right markets to pursue is to think about your business and its employees.

  • Do you have particular areas of expertise? For example, do you have a lot of experience in particular markets, such as finance and accounting?
  • Do you have unique knowledge of a specific geographical area?
  • Are you better at getting on with certain types of people?

All these factors could help you establish a particularly attractive offering for your target market.

Take an accountant working alone in Nakuru, for example. For a start, working all over the country is probably not practical. They may therefore decide to only work with clients in the North West.

It may be that before going it alone they worked in-house for a couple of different entrepreneurial businesses. Therefore, the accountant may decide to make their marketplace ‘Entrepreneurs in the Nakuru’.

Suddenly, if you are an entrepreneur in the Nakuru, this is an accountant probably worth knowing. Because the accountant only works in this area, they are more likely to introduce you to the right people and know about schemes and funding available to entrepreneurs.

Meanwhile, by concentrating in this marketplace, the accountant knows which websites to look at and belong to, which publications to read and possibly write for, and which networks to attend. Within this target market it will be quite easy for the accountant to become known. Without limiting their market it would almost be impossible to know where to start.

6. Who are your competitors?

The market place has been termed as a jungle, an eat or be eaten kind of environment, where you have to keep your eyes open to discover an untapped opportunity or improve your products and services to rise and win over more customers.

Ever had one product that was just okay it did what you intended it to do but the challenges it presented were too much? Then you come across its competitor which is amazing doing the job better with less to none of the previous challenges.

Get to know what are their weaknesses and customize, innovate your products and services to have the strengths that solve the needs of the customers, that your competitors do not offer.

Creativity, is paramount to get your clients into your products advertise these strengths as your selling point to clients, let them know, show clearly why they should choose you and not your competitors, prove that you are truly the better option.

 

At Robisearch we help our customer reach their business goals and reach their greatest potential ,  kindly leave a comment below.

Robisearch transforming the world through Innovation.

By: Waithera Mwangi.

 

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ADVERTISING TIPS FOR SMALL BUSINESS THAT CAN SAVE YOU SO MUCH MONEY.

Take a minute and just imagine getting the amount of money you have been trying to get from bank to loan you one year, interest free and no hustle and no debt collectors to constantly pester you to pay up before your contract expires. Picture seeing your business growing fast, in sales, profit and exposure. Sounds amazing right? Would you believe me if I told you all this is possible, hustle free and you will enough to even take yourself and family for vacation on the holidays. All this is very possible, by applying smart and strategic moves that save you money.

Here are the advertising tips you need to apply in your business which will save you so much money both short and long term.

1. TARGET THE RIGHT AUDIENCE.

The best money saving tip we can start for any business would be to reduce the unnecessary expenses incurred. Having a clear picture of who you are targeting in the market is very import, a well-defined demographic helps you focus the marketing strategies effort and resources in on central place to ensure it brings back to the business through leads becoming actual customers.

One of the best ways to maximize your budget and spend your ad dollars efficiently is to ensure you’re reaching your business’s target audience. To do this, first make a profile of your target customer. You can survey your existing customer base, or refer to demographic information you’ve already gathered about your audience, including details included in mailing list sign ups.

Just the power of focus and consistence is amazing, an organization can be save billions in advertising if its able to focus its advertising effort on the target market. Identify your target market who are the people who need and use your products, which problems are you solving in society. Once you have a demographic profile of your target customer, choose advertising platforms that make sense for that audience and your location.

 

2. ADVERTISE WHERE YOUR AUDIENCE IS

As we begin a new year you have to clearly distinguish what works for you as a business and what doesn’t. Now that you understand who your target market is, do your research on the various ad platforms available to make sure your advertisement will reach your target customer.by using the social media platforms your audience actually lates to,could be emails, websites, twitter or even Tik Tok. Be willing to go the extra mile on the same.

  1. TRACK AND MEASURE SUCCESS

In order to plan for the future you have to analyze the past, and see if the applied strategies are actually working and leveling up your game in the market. it’s important that you evaluate the performance of your advertising strategies so that you can make informed decisions about future ad decisions.

Business success measuring.

Digital ads make it easy to track the success of your efforts; social and local ad platforms give you detailed reports on how much you spend, how efficiently you spend your budget, the best performing ad strategy used and the demographics of the people who engage with your ads. You can get a sense of how many people click on your digital ads and what percentage of those people go on to make a purchase or take another desired action on your business website. To track and measure the success of your business

4. GET THE TIMING RIGHT

Timing is so crucial in marketing. It’s not just on how you advertise but also when you do is a success factor to consider. For example, platforms like twitter are vibrant the morning hours as compared If you don’t have the budget to advertise all year long, it’s best to run your ad campaigns during the most effective times of year months and days. Study your business earnings and identify your busiest seasons. Advertising during the time of year when people are most likely to pay for your products and services can increase your return-on-investment ROI greatly and eventually pay for the money spent.

5. TRY RE-MARKETING STRATEGIES

Tried and tested marketing strategies are definitely the way to go. Re-marketing is relevant for most forms of digital advertising. It involves targeting your ads at people who have visited your website before but haven’t converted to a paying customer this could be by in boxing their emails if they left it or warm calling them if they left their number. You can create highly personalized ads to engage with these users, based on what they previously viewed on your website. These ads will then be more relevant for the customer and with engaging copy or a discount offer, you can hopefully convince the person to convert into a buying customer

Also use of simple and effective marketing like bulks sms to communicate with your customers of your discounts,promotions, happy hour offers,or just letting them know you care and want to wish them happy holidays, and to keep safe also works magic on your business both short and long term.

All in all the goal here is to save money especially in advertising your business and to ensure the budget is effective and efficient so that all prioritizes are met and the results are high.

By; Waithera Mwangi

 ROBISEARCH TRANSFORMING THE WORLD THROUGH INNOVATION.


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HOW SME’S CAN AVOID 2020 PROBLEMS IN 2021

First of all, Happy New year everybody, and welcome to 2021! The year we hope and pray will have much more blessings and opportunities open and ready for all of us.

Like many, 2020 has taught so many valuable lessons and opened our eyes in ways we would never have imagined, with the whole pandemic and economic shift and instability, a lot of us had to roll up our sleeves and find creative ways to stay afloat and maintain the businesses we run. This was a year full of the whole mix, the good, the bad the ugly, as things quickly changed however now, we are turning over to a new leaf, cheers to that.

As entrepreneurs their so many opportunities that are opening up in 2021, but what are some of the problems that can make you miss these amazing opportunities and how you encounter them is key.

Here are 6 problems SMEs are likely to get in 2021 and here are the tips on how to prevent them!

  1. Finding Customers

From big household brands such as Dettol to the small arising SME company or business, lead generation and finding creative ways of generating leads and attracting customers is the unspoken of rule of business. For any business to grow you need customers, and as many studies have shown, a business grows faster and quicker with a good and healthy generation lead and it is key to allocate resources and time wisely to avoid burn out on the same.

Tips and tricks:

When getting into any business, one has to identity their target market. When it comes to leads, who are your ideal customer is, what they do, and even the things they are likely in need of are important tips for getting great leads too. Majority of the effort in lead generation needs to be focused on your ideal customers rising your chances of generating actual customers from this from mere 30% to a solid 90%.

  1. Welcoming change

Change is inevitable, and as the saying goes, insanity is doing the same things over and over again but expecting different results.

One secret that corporations which have been around for years have discovered is that they have to embrace change and incorporate into their culture, listening to the client and applying the feedback appropriately is key.

Regularly revisiting and updating your business plan can help remind you of the changing market conditions and the need to respond to them. See the page in this guide on planning ahead.

Tips and tricks

An up-to-date plan helps you identify what action you need to take to change your business and the way it operates, for instance : taking surveys to know how the market perceives your products and services, finding innovative ways to incorporate the changes needed to meet your customers’ satisfaction, training employees so they can offer better services and higher ROI, renovating your brand image so as to flow with the times and not forgetting renegotiating contracts so they are in line with the strategies your business has. Such changes go a long way in propelling your business to greater heights

  1. Increasing Brand Awareness

A good reputation is said to be worth more than silver and gold, and in the business platform, this is so true. How can I grow my business to be a household name? How can I increase my products brand awareness and how can I compete with in the big leagues with companies that have been around for years and are well know?

Such are the questions entrepreneurs often ask themselves, and the answer to all these is just, increase your brand awareness, come up with killer strategies that will make you a household name but keep in mind it takes time, strategic effort, and be willing to spend some to get some kind of mindset.

Tips and Tricks:

Don’t be afraid to invest in:

  • Upgrade to better marketing strategies: we are used to seeing adverts on Tv, newspapers and hearing them on the radio, but the world is going digital my friend and so do you. Invest in high quality images and videos which accurately portray your business, its products and services to attract clients.
  • Also advertise using social media platforms, could be Facebook, Instagram or twitter, statistically, the average person spends 3-4 hours on social media and this is a great way to get increase your brand awareness.
  • Use of socialites and influencers in the market you in tend to penetrate is another amazing strategy that can used, as well as on good terms you can sign contracts with them to be the face of the business as brand ambassadors.
  • Blogging is another awesome strategy you can apply to increase traffic to your site and get your clients hooked on quality content that’s both informative and so intriguing they want to know more about your business, its products and eventually purchase the products and services you offer.
  • Good PR is key always

 

  1. Building an Email List

A great Email list can bring you more prospects than most form of advertising now days. In order to move prospects along their buyer’s journey to eventually become your customer, you need to build trust by staying top of mind and providing value consistently.

That starts with getting prospects into your email list.

That means you have to increase your email list by almost a quarter to just maintain it, never mind grow it. It’s the marketing team’s job to find ways to constantly add fresh, new email contacts to your lists. If worse come to worse to worse never buy email list, it is bad for your reputation and even worse for your financial position as it’s a waste of money.

Provide your clients with relevant and informative information that gets them hungry for more.

Get them hooked on your fountain of knowledge and wisdom so they quench for newsletters and willingly give their emails as they subscribe to your newsletters.

You can also request your current clients to provide their emails as you are closing sales, and regardless of whether the sale actually goes through or not, you have their email and that can be used in your email listing.

  1. Lead Generation

A good and quality lead generation channel is every marketing teams dream as this makes work so much easier. The sales increase within the set targets and everything just flows so smoothly, it feels so unreal.

Generating leads that are both high quantity and high quality is a marketing team’s most important objective Whatever content you are posting and marketing to your clients should entice your website visitors to be actual customers. A successful lead generation engine is what turns website visitors into prospective customers and provides a steady stream of sales prospects while you sleep what a joy this is from top management to sales team.

Tips and Tricks

You need to first utilize your most crucial too, your website and optimize your existing websites for conversions.

  • Creating custom landing pages for every single campaign that you run is key.
  • Write blogs and newsletters which can drive good traffic to your site.

Prioritize the most popular pages on your website first and let homepage, product page and contact page or pops be easily accessible.

  1. Delighting Customers

A happy customer is a loyal customer who will buy from you time and time again as well as be the one who will definitely give you free advertisement as well as bring you tones of referrals. Customer satisfaction is a great goal, but customer delight is even better. After all, delighted customers are the ones who buy from you again, write testimonials and agree to case studies, and refer you to people they know.

In order to achieve true customer delight so that your customers become promoters of your business, you must surpass expectations and deliver an unmatched experience.

 

Tips and Tricks

It takes work to continue solving for your customer in a way that turns them into raving fans. Here are some steps get you in the right mindset:

  • Innovation is the mother of necessity and you have to come with innovative strategies how you can provide unexpected extras that go above and beyond
  • Continue to measure satisfaction and improve the customer experience
  • Your customer satisfaction and care have to be on point by offering them
  • Great customer service during sales.
  • Amazing aftersales offers and support.
  • Bonuses and rewards whenever they bring in referrals who actually buy the products and services you offer.
  • Deliver on those expectations (and satisfy your customers’ needs) as advertised or promised by you company.
  1. Managing Workload using a workflow system

Without the right tools an artist cannot bring out the beauty of he’s masterpiece, what more of a business with the right system that allows the workload to flow with ease with everyone having individual tasks and targets and a way to monitor the same…fabulous is what it is.

At the same time, you can’t be everywhere at once as a business owner being able to focus on the prioritizes at hand and handle every department from a central place just makes that much easier and handling your business so much, more sweeter.

Tips and Tricks

The best ways to diagnose the roadblocks your team faces and increase efficiency is by creating ways for them to provide feedback. This can be done through:

  • Employee satisfaction surveys where they respond on how they were served by the employees and improvements they would like done is crucial.
  • Using a Customer Relations Measure CRM eases the work and tasks assigning load to monitor employees and what they are achieving easier.

  • Frequent one-on-one meetings with direct reports.
  • Use of an ERP system to help ease the HR processes and documentation as well as it having leave management so you employees apply for leaves and reduce paper work, call center management so that outgoing and incoming calls are easily recorded and monitored for quality assurance.

  • Asking employees for their honest opinions about threats to the business and the issues that give them the most “pain” in their roles and their innovation ideas and ways to improve the workplace for better productivity.
  • Finding the commonalities in the feedback you receive and the bottlenecks.
  1. Financial Planning

We all work with a budget, from households to businesses and governments, and everything has to fall within the budget otherwise its out, right?

For businesses financial planning is crucial cause one wrong move could be very costly mistake that can cause the collapse of business into debts and eventually close of business.

Providing your employees with the resources they need and ease their work to free up more time so they can be more productive in otherwise is every business owner want. So how do you achieve this? Investing in your business without over-spending outside your means can only be solved by making good decisions based on solid financial planning.

Tips and Tricks

  • Every business will be different, but you’ll want to,
  • cut costs where possible
  • manage cash flow by staying on top of invoices and bookkeeping.
  • use business credit wisely
  • Seek advice from business accountants and financial advisors to help you analyze your financial situation and help you make good decisions.

With all the information above, I hope with trial and application you will be able to make good and informed decisions that will grow your business to greater heights and rack in more profits to your business.

Robisearch Ltd transforming the world through innovation.

By: Waithera Mwangi

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