Search engine optimization (SEO) is how you help customers find your site when they search on Google, Bing and Yahoo. By building your site the right way and optimizing your keywords, you’ll drive more traffic to your page and generate more sales. Below we discuss SEO tips for a new website for small businesses:
Do keyword search and use relevant terms
Keywords play an important role in SEO. A keyword indicates the main topic of your article and it’s what makes it possible for people to find your article once they make an online search for a topic of interest. It is essentially what people will type in when searching for something. This is why you should make sure your keyword aligns with the search intent of your target audience. It can be a short keyword like ‘sales and marketing’ or a long-tail-keyword such as how to create a good sales and marketing campaign’.
Place keywords through out your page
Ideally, your chosen keywords should be in the:
- Title of the post
- The URL
- The first and last paragraph of the post
- In the text organically throughout the post
- The tags of images used
Hyperlink your existing content
This will contribute to a better user experience by helping the reader further discover related content and navigate to other pages on your site, as well as helping bots in indexing and contextualizing your webpages.
Write high quality content
You should write content that engages readers. Make sure to cover your topic in full and don’t leave out information that might be important. It’s essential that you give your audience an overview of the desired topic and answers catering to their needs.
Optimize your images
Images are very important. They help visualize your content and help make it more understandable to readers. But they are also important for SEO, as they help your website to be crawled.
Your page speed is incredibly important for website ranking and it’s been used as a ranking factor by Google since 2018. People spend literally seconds on your homepage before choosing if they want to explore it further or jump off. A fast-loading website ensures an ideal user experience.
Update your pages and content
You will regularly want to do an SEO-audit to update your content. Especially since information and trends are rapidly changing and you don’t want to be penalized on search rankings because of outdated information.
Go over older pages and sites, evaluate the content and check if it’s all optimized correctly. If your content has no purpose anymore, not optimized as required it will more likely hurt your ranking.
In conclusion, SEO is continuous work, but with time and experience, your business will grow. Consistently publishing relevant posts on your blog (fresh content) is one of the best ways to improve your ranking on search engines. Robisearch Limited is here to help train you on SEO marketing. Contact us today on 0716413386 or 0780655987.